This is a modern-English version of The Practice of Autosuggestion, originally written by Brooks, C. Harry (Cyrus Harry). It has been thoroughly updated, including changes to sentence structure, words, spelling, and grammar—to ensure clarity for contemporary readers, while preserving the original spirit and nuance. If you click on a paragraph, you will see the original text that we modified, and you can toggle between the two versions.

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THE PRACTICE OF AUTOSUGGESTION

BY THE METHOD of EMILE COUÉ

Revised Edition


BY

C. HARRY BROOKS



WITH A FOREWORD BY

EMILE COUÉ



"For what man knoweth the things of a man save the
spirit of the man which is in him?"

1 CORINTHIANS ii. 11.

"For who understands a person's thoughts except that person's own spirit?"

1 CORINTHIANS ii. 11.




NEW YORK
DODD, MEAD AND COMPANY
1922




COPYRIGHT 1922
BY DODD, MEAD AND COMPANY, INC.
First Printing, May, 1922
Second Printing, June, 1922
Third Printing, June, 1922
Fourth Printing, July, 1922
Fifth Printing, July, 1922
Sixth Printing, Aug., 1922
Seventh Printing, Aug., 1922
Eighth Printing, Aug., 1922
Ninth Printing, Sept., 1922
Tenth Printing, Sept., 1922
Eleventh Printing, Nov., 1922
Twelfth Printing, Nov., 1922
Thirteenth Printing, Dec., 1922
Fourteenth Printing, Jan., 1923

PRINTED IN THE U. S. A. BY
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TO
ALL IN CONFLICT WITH
THEIR OWN IMPERFECTIONS
THIS LITTLE BOOK
IS DEDICATED




PREFACE TO THE AMERICAN EDITION

To my American readers a special word of gratitude is due for their generosity to this little book. I hope that it has given them as much encouragement and help as they have given me.

To my American readers, I want to express my heartfelt thanks for their generosity towards this little book. I hope it has provided them with as much encouragement and support as they have given me.

In America, the home of so many systems of mental healing, it is perhaps even more necessary than in Europe to insist on the distinctive features of M. Coué's teaching. It is based, not on transcendental or mystical postulates, but on the simple and acknowledged facts of psychology. This does not mean that it has no relation to religion. On the contrary it has a very close one. Indeed I hope in a future volume to point out its deep significance for the Christian churches. But that relationship remains in M. Coué's teaching unexpressed. The powers he has revealed are part of the natural endowment of the human mind. Therefore they are available to all men, independently of adherence or non-adherence to any sect or creed.

In America, where there are so many approaches to mental healing, it's even more important than in Europe to highlight the unique aspects of M. Coué's teachings. His methods are grounded not in transcendental or mystical beliefs, but in the straightforward and recognized principles of psychology. This doesn't mean that there's no connection to religion; in fact, there's a very close one. I hope to explore its significant implications for Christian churches in a future volume. However, this connection remains unspoken in M. Coué's teachings. The abilities he has uncovered are part of the natural capacity of the human mind, making them accessible to everyone, regardless of their affiliation with any religion or belief system.

The method of M. Coué is in no sense opposed to the ordinary practice of medicine. It is not intended to supplant it but to supplement it. It is a new ally, bringing valuable reinforcements to the common crusade against disease and unhappiness.

The method of M. Coué is not at all against standard medical practices. It's not meant to replace them but to enhance them. It serves as a new ally, providing valuable support in the shared fight against illness and unhappiness.

Induced Autosuggestion does not involve, as several hasty critics have assumed, an attack upon the Will. It simply teaches that during the actual formulation of suggestions, that is for a few minutes daily, the Will should be quiescent. At other times the exercise of the Will is encouraged; indeed we are shown how to use it properly, that is without friction or waste of energy.

Induced Autosuggestion doesn't involve, as some quick critics have assumed, an assault on the Will. It just teaches that during the actual formulation of suggestions, which takes just a few minutes each day, the Will should take a break. At other times, exercising the Will is encouraged; in fact, we're shown how to use it effectively, without resistance or wasting energy.

C. H. B.
19 October, 1922.

C. H. B.
October 19, 1922.




AUTHOR'S PREFACE

The discoveries of Emile Coué are of such moment for the happiness and efficiency of the individual life that it is the duty of anyone acquainted with them to pass them on to his fellows.

The discoveries of Emile Coué are so important for the happiness and effectiveness of individual lives that anyone who knows about them has a responsibility to share them with others.

The lives of many men and women are robbed of their true value by twists and flaws of character and temperament, which, while defying the efforts of the will, would yield rapidly to the influence of autosuggestion. Unfortunately, the knowledge of this method has hitherto been available in England only in the somewhat detailed and technical work of Professor Charles Baudouin, and in a small pamphlet, printed privately by M. Coué, which has not been publicly exposed for sale. To fill this gap is the aim of the following pages. They are designed to present to the layman in non-technical form the information necessary to enable him to practise autosuggestion for himself.

The lives of many men and women are deprived of their true worth by quirks and weaknesses in their character and temperament, which, despite resisting willpower, would quickly respond to the power of autosuggestion. Unfortunately, knowledge of this technique has, until now, only been available in England through the somewhat detailed and technical work of Professor Charles Baudouin, and in a small pamphlet privately published by M. Coué that hasn’t been sold publicly. The aim of the following pages is to fill this gap. They are meant to provide the general reader with the necessary information in a straightforward, non-technical way so they can practice autosuggestion on their own.

All readers who wish to obtain a deeper insight into the theoretical basis of autosuggestion are recommended to study Professor Baudouin's fascinating work, Suggestion and Autosuggestion. Although in these pages there are occasional divergences from Professor Baudouin's views, his book remains beyond question the authoritative statement on the subject; indeed it is hardly possible without it to form an adequate idea of the scope of autosuggestion. My own indebtedness to it in writing this little volume is very great.

All readers who want to gain a deeper understanding of the theory behind autosuggestion are encouraged to check out Professor Baudouin's compelling work, Suggestion and Autosuggestion. While there are some differences in opinion from Professor Baudouin in these pages, his book is still undoubtedly the definitive resource on the topic; in fact, it's nearly impossible to fully grasp the concept of autosuggestion without it. I owe a significant debt to it in writing this short volume.

My thanks are due for innumerable kindnesses to M. Coué himself. That he is the embodiment of patience everyone knows who has been in contact with him. I am also indebted to the Rev. Ernest Charles, of Malvern Link, who, though disclaiming responsibility for some of the views expressed here, has made many extremely valuable suggestions.

My thanks go to M. Coué for countless acts of kindness. Anyone who has interacted with him knows he represents patience. I'm also grateful to Rev. Ernest Charles of Malvern Link, who, while distancing himself from some of the views expressed here, has offered many incredibly valuable suggestions.

C. H. B.

MALVERN LINK,
21 February, 1922.

C. H. B.

MALVERN LINK,
21 Feb, 1922.




FOREWORD

The materials for this little book were collected by Mr. Brooks during a visit he paid me in the summer of 1921. He was, I think, the first Englishman to come to Nancy with the express purpose of studying my method of conscious autosuggestion. In the course of daily visits extending over some weeks, by attending my consultations, and by private conversations with myself, he obtained a full mastery of the method, and we threshed out a good deal of the theory on which it rests.

The materials for this little book were gathered by Mr. Brooks during a visit he made to me in the summer of 1921. I believe he was the first Englishman to come to Nancy specifically to study my method of conscious autosuggestion. Through daily visits over several weeks, attending my consultations, and having private conversations with me, he gained a complete understanding of the method, and we discussed a lot of the theory behind it.

The results of this study are contained in the following pages. Mr. Brooks has skilfully seized on the essentials and put them forward in a manner that seems to me both simple and clear. The instructions given are amply sufficient to enable anyone to practise autosuggestion for him or herself, without seeking the help of any other person.

The results of this study are included in the following pages. Mr. Brooks has skillfully highlighted the key points and presented them in a way that feels both straightforward and clear to me. The instructions provided are more than enough for anyone to practice autosuggestion on their own, without needing assistance from anyone else.

It is a method which everyone should follow—the sick to obtain healing, the healthy to prevent the coming of disease in the future. By its practice we can insure for ourselves, all our lives long, an excellent state of health, both of the mind and the body.

It’s a method that everyone should follow—the sick to get better, the healthy to avoid getting sick in the future. By practicing it, we can ensure we have a great state of health, both mentally and physically, for our entire lives.

E. COUÉ.
NANCY.

E. COUÉ.
NANCY.




CONTENTS

  PREFACE
  FOREWORD

I
COUÉ'S NANCY PRACTICE

CHAPTER  
I   THE CLINIC OF EMILE COUÉ
II   A FEW OF COUÉ'S CURES
III   THE CHILDREN'S CLINIC

II
THE NATURE OF AUTOSUGGESTION

IV   THOUGHT IS A FORCE
V   THOUGHT AND THE WILL

III
THE PRACTICE OF AUTOSUGGESTION

VI   GENERAL RULES
VII   THE GENERAL FORMULA
VIII   PARTICULAR SUGGESTIONS
IX   HOW TO DEAL WITH PAIN
X   AUTOSUGGESTION AND THE CHILD
XI   CONCLUSION



I

COUÉ'S NANCY PRACTICE



CHAPTER I

THE CLINIC OF EMILE COUÉ

The clinic of Emile Coué, where Induced Autosuggestion is applied to the treatment of disease, is situated in a pleasant garden attached to his house at the quiet end of the rue Jeanne d'Arc in Nancy. It was here that I visited him in the early summer of 1921, and had the pleasure for the first time of witnessing one of his consultations.

The clinic of Emile Coué, where Induced Autosuggestion is used to treat illness, is located in a nice garden next to his house at the peaceful end of rue Jeanne d'Arc in Nancy. It was here that I visited him in early summer 1921 and had the pleasure of witnessing one of his consultations for the first time.

We entered the garden from his house a little before nine o'clock. In one corner was a brick building of two stories, with its windows thrown wide to let in the air and sunshine—this was the clinic; a few yards away was a smaller one-storied construction which served as a waiting-room. Under the plum and cherry trees, now laden with fruit, little groups of patients were sitting on the garden seats, chatting amicably together and enjoying the morning sunshine while others wandered in twos and threes among the flowers and strawberry beds. The room reserved for the treatments was already crowded, but in spite of that eager newcomers constantly tried to gain entrance. The window-sills on the ground floor were beset, and a dense knot had formed in the doorway. Inside, the patients had first occupied the seats which surrounded the walls, and then covered the available floor-space, sitting on camp-stools and folding-chairs. Coué with some difficulty found me a seat, and the treatment immediately began.

We entered the garden from his house just before nine o'clock. In one corner was a two-story brick building, with its windows wide open to let in the air and sunshine—this was the clinic. A few yards away was a smaller one-story building that served as the waiting room. Under the plum and cherry trees, now heavy with fruit, small groups of patients were sitting on the garden benches, chatting happily together and enjoying the morning sun while others wandered in pairs and threes among the flowers and strawberry patches. The treatment room was already packed, but eager newcomers were constantly trying to get in. The ground-floor window sills were crowded, and a dense crowd had formed in the doorway. Inside, the patients had first taken the seats along the walls, then filled up the available floor space, sitting on camp stools and folding chairs. Coué had some trouble finding me a seat, and the treatment began right away.

The first patient he addressed was a frail, middle-aged man who, accompanied by his daughter, had just arrived from Paris to consult him. The man was a bad case of nervous trouble. He walked with difficulty, and his head, arms and legs were afflicted with a continual tremor. He explained that if he encountered a stranger when walking in the street the idea that the latter would remark his infirmity completely paralysed him, and he had to cling to whatever support was at hand to save himself from falling. At Coué's invitation he rose from his seat and took a few steps across the floor. He walked slowly, leaning on a stick; his knees were half bent, and his feet dragged heavily along the ground.

The first patient he spoke to was a weak, middle-aged man who, along with his daughter, had just come from Paris for a consultation. The man was dealing with severe anxiety issues. He struggled to walk, and his head, arms, and legs were constantly shaking. He explained that whenever he saw a stranger while walking down the street, the thought that the person would notice his condition completely paralyzed him, making him cling to anything nearby to avoid falling. At Coué's suggestion, he got up from his chair and took a few steps across the floor. He walked slowly, using a cane; his knees were slightly bent, and his feet dragged heavily on the ground.

Coué encouraged him with the promise of improvement. "You have been sowing bad seed in your Unconscious; now you will sow good seed. The power by which you have produced these ill effects will in future produce equally good ones."

Coué encouraged him with the promise of improvement. "You have been planting negative thoughts in your mind; now you will plant positive thoughts. The power that has caused these negative outcomes will, from now on, create equally positive ones."

The next patient was an excitable, over-worked woman of the artisan class. When Coué inquired the nature of her trouble, she broke into a flood of complaint, describing each symptom with a voluble minuteness. "Madame," he interrupted, "you think too much about your ailments, and in thinking of them you create fresh ones."

The next patient was an anxious, overworked woman from the working class. When Coué asked what was wrong, she launched into a detailed list of complaints, describing each symptom in great detail. "Madame," he interrupted, "you think too much about your problems, and by focusing on them, you create new ones."

Next came a girl with headaches, a youth with inflamed eyes, and a farm-labourer incapacitated by varicose veins. In each case Coué stated that autosuggestion should bring complete relief. Then it was the turn of a business man who complained of nervousness, lack of self-confidence and haunting fears.

Next came a girl with headaches, a young man with red eyes, and a farm worker held back by varicose veins. In each case, Coué said that autosuggestion should provide complete relief. Then it was the turn of a businessman who complained of nervousness, lack of self-confidence, and persistent fears.

"When you know the method," said Coué, "you will not allow yourself to harbour such ideas."

"When you know the method," said Coué, "you won't let yourself hold onto those kinds of thoughts."

"I work terribly hard to get rid of them," the patient answered.

"I work really hard to get rid of them," the patient answered.

"You fatigue yourself. The greater the efforts you make, the more the ideas return. You will change all that easily, simply, and above all, without effort."

"You exhaust yourself. The more effort you put in, the more the ideas come back. You can change all of that easily, simply, and most importantly, without effort."

"I want to," the man interjected.

"I want to," the man said.

"That's just where you're wrong," Coué told him. "If you say 'I want to do something,' your imagination replies 'Oh, but you can't.' You must say 'I am going to do it,' and if it is in the region of the possible you will succeed."

"That's exactly where you're mistaken," Coué said to him. "When you say 'I want to do something,' your mind responds with 'Oh, but you can't.' You need to say 'I am going to do it,' and if it's within the realm of possibility, you will succeed."

A little further on was another neurasthenic—a girl. This was her third visit to the clinic, and for ten days she had been practising the method at home. With a happy smile, and a little pardonable self-importance, she declared that she already felt a considerable improvement. She had more energy, was beginning to enjoy life, ate heartily and slept more soundly. Her sincerity and naïve delight helped to strengthen the faith of her fellow-patients. They looked on her as a living proof of the healing which should come to themselves.

A little further on was another person dealing with neurasthenia—a girl. This was her third visit to the clinic, and she had been practicing the method at home for ten days. With a cheerful smile and a bit of understandable self-importance, she declared that she already felt a significant improvement. She had more energy, was starting to enjoy life, ate well, and slept more soundly. Her sincerity and innocent joy helped boost the confidence of her fellow patients. They viewed her as living proof of the healing that awaited them.

Coué continued his questions. Those who were unable, whether through rheumatism or some paralytic affection, to make use of a limb were called on, as a criterion of future progress, to put out their maximum efforts.

Coué kept asking his questions. Those who couldn't use a limb, whether due to rheumatism or some kind of paralysis, were encouraged, as a measure of future progress, to put in their maximum effort.

In addition to the visitor from Paris there were present a man and a woman who could not walk without support, and a burly peasant, formerly a blacksmith, who for nearly ten years had not succeeded in lifting his right arm above the level of his shoulder. In each case Coué predicted a complete cure.

In addition to the visitor from Paris, there was a man and a woman who needed help to walk, and a strong farmer, who used to be a blacksmith, and hadn’t been able to lift his right arm above his shoulder for nearly ten years. In each case, Coué predicted a full recovery.

During this preliminary stage of the treatment, the words he spoke were not in the nature of suggestions. They were sober expressions of opinion, based on years of experience. Not once did he reject the possibility of cure, though with several patients suffering from organic disease in an advanced stage, he admitted its unlikelihood. To these he promised, however, a cessation of pain, an improvement of morale, and at least a retardment of the progress of the disease. "Meanwhile," he added, "the limits of the power of autosuggestion are not yet known; final recovery is possible." In all cases of functional and nervous disorders, as well as the less serious ones of an organic nature, he stated that autosuggestion, conscientiously applied, was capable of removing the trouble completely.

During this initial phase of the treatment, what he said wasn’t really suggestions. They were serious opinions based on years of experience. He never dismissed the possibility of recovery, although for several patients with advanced organic diseases, he acknowledged it was unlikely. To these patients, he promised relief from pain, improved morale, and at least a slowdown in the disease's progression. "In the meantime," he added, "we still don't know the full limits of autosuggestion; complete recovery is possible." In all cases of functional and nervous disorders, as well as the less severe organic conditions, he claimed that properly applied autosuggestion could completely eliminate the issues.

It took Coué nearly forty minutes to complete his interrogation. Other patients bore witness to the benefits the treatment had already conferred on them. A woman with a painful swelling in her breast, which a doctor had diagnosed (in Coué's opinion wrongly), as of a cancerous nature, had found complete relief after less than three weeks' treatment. Another woman had enriched her impoverished blood, and increased her weight by over nine pounds. A man had been cured of a varicose ulcer, another in a single sitting had rid himself of a lifelong habit of stammering. Only one of the former patients failed to report an improvement. "Monsieur," said Coué, "you have been making efforts. You must put your trust in the imagination, not in the will. Think you are better and you will become so."

It took Coué almost forty minutes to finish his interrogation. Other patients testified to the benefits the treatment had already provided them. A woman with a painful swelling in her breast, which a doctor had diagnosed (in Coué's opinion incorrectly) as cancerous, found complete relief after less than three weeks of treatment. Another woman had improved her poor blood condition and gained over nine pounds. A man was cured of a varicose ulcer, and another had eliminated a lifelong stammering habit in just one session. Only one of the previous patients didn't report an improvement. "Sir," Coué said, "you have been trying hard. You need to trust in your imagination, not just your will. Believe you are better, and you will be."

Coué now proceeded to outline the theory given in the pages which follow. It is sufficient here to state his main conclusions, which were these: (1) Every idea which exclusively occupies the mind is transformed into an actual physical or mental state. (2) The efforts we make to conquer an idea by exerting the will only serve to make that idea more powerful. To demonstrate these truths he requested one of his patients, a young anaemic-looking woman, to carry out a small experiment. She extended her arms in front of her, and clasped the hands firmly together with the fingers interlaced, increasing the force of her grip until a slight tremor set in. "Look at your hands," said Coué, "and think you would like to open them but you cannot. Now try and pull them apart. Pull hard. You find that the more you try the more tightly they become clasped together."

Coué then went on to explain the theory presented in the pages that follow. It's enough to mention his main conclusions, which were these: (1) Every idea that completely occupies the mind turns into a real physical or mental state. (2) The efforts we make to overcome an idea by using our will only end up making that idea stronger. To illustrate these truths, he asked one of his patients, a young woman who looked anemic, to try a small experiment. She stretched her arms out in front of her and clasped her hands tightly together with her fingers interlaced, increasing her grip until she felt a slight tremor. "Look at your hands," said Coué, "and imagine you want to open them but can't. Now try to pull them apart. Pull hard. You’ll find that the harder you try, the more tightly they stay locked together."

The girl made little convulsive movements of her wrists, really doing her best by physical force to separate her hands, but the harder she tried the more her grip increased in strength, until the knuckles turned white with the pressure. Her hands seemed locked together by a force outside her own control.

The girl made small, twitching movements with her wrists, really trying her hardest to physically pull her hands apart, but the more she struggled, the tighter her grip became, until her knuckles turned white from the strain. Her hands felt like they were stuck together by a force beyond her control.

"Now think," said Cone, "'I can open my hands.'"

"Now think," said Cone, "'I can open my hands.'"

Slowly her grasp relaxed and, in response to a little pull, the cramped fingers came apart. She smiled shyly at the attention she had attracted, and sat down.

Slowly, her grip loosened, and in response to a gentle tug, her cramped fingers opened up. She smiled bashfully at the attention she had drawn and took a seat.

Coué pointed out that the two main points of his theory were thus demonstrated simultaneously: when the patient's mind was filled with the thought "I cannot," she could not in very fact unclasp her hands. Further, the efforts she made to wrench them apart by exerting her will only fixed them more firmly together.

Coué highlighted that the two main points of his theory were demonstrated at the same time: when the patient thought "I cannot," she truly couldn't unclasp her hands. Additionally, the more she tried to force them apart by using her willpower, the more tightly they stayed together.

Each patient was now called on in turn to perform the same experiment. The more imaginative among them—notably the women—were at once successful. One old lady was so absorbed in the thought "I cannot" as not to heed the request to think "I can." With her face ruefully puckered up she sat staring fixedly at her interlocked fingers, as though contemplating an act of fate. "Voilà," said Coué, smiling, "if Madame persists in her present idea, she will never open her hands again as long as she lives."

Each patient was called one by one to do the same experiment. The more imaginative ones—especially the women—were quick to succeed. One elderly woman was so caught up in the thought "I can't" that she completely ignored the suggestion to think "I can." With her face twisted in dismay, she sat there staring at her intertwined fingers, as if considering her destiny. "There you go," Coué said with a smile, "if Madame keeps holding on to that idea, she’ll never open her hands again for the rest of her life."

Several of the men, however, were not at once successful. The whilom blacksmith with the disabled arm, when told to think "I should like to open my hands but I cannot," proceeded without difficulty to open them.

Several of the men, however, were not immediately successful. The former blacksmith with the injured arm, when told to think, "I wish I could open my hands, but I can't," had no trouble opening them.

"You see," said Coué, with a smile, "it depends not on what I say but on what you think. What were you thinking then?"

"You see," said Coué, smiling, "it’s not about what I say but about what you think. What were you thinking at that time?"

He hesitated. "I thought perhaps I could open them after all."

He hesitated. "I thought maybe I could open them after all."

"Exactly. And therefore you could. Now clasp your hands again. Press them together."

"Exactly. So you could. Now, clasp your hands again. Press them together."

When the right degree of pressure had been reached, Coué told him to repeat the words "I cannot, I cannot...."

When the right level of pressure had been reached, Coué instructed him to repeat the words "I cannot, I cannot...."

As he repeated this phrase the contracture increased, and all his efforts failed to release his grip.

As he kept saying this phrase, the tension intensified, and all his efforts to loosen his hold were unsuccessful.

"Voilà," said Coué. "Now listen. For ten years you have been thinking you could not lift your arm above your shoulder, consequently you have not been able to do so, for whatever we think becomes true for us. Now think 'I can lift it.'"

"Here you go," said Coué. "Now pay attention. For ten years, you've believed you couldn't lift your arm above your shoulder, so you haven't been able to do it. Whatever we think becomes our reality. Now think 'I can lift it.'"

The patient looked at him doubtfully.

The patient looked at him with uncertainty.

"Quick!" Coué said in a tone of authority. "Think 'I can, I can!'"

"Quick!" Coué said authoritatively. "Say 'I can, I can!'"

"I can," said the man. He made a half-hearted attempt and complained of a pain in his shoulder.

"I can," said the man. He made a weak attempt and complained of pain in his shoulder.

"Bon," said Coué. "Don't lower your arm. Close your eyes and repeat with me as fast as you can, 'Ca passe, ça passe.'"

"Good," said Coué. "Keep your arm up. Close your eyes and quickly repeat after me, 'It’s passing, it’s passing.'"

For half a minute they repeated this phrase together, speaking so fast as to produce a sound like the whirr of a rapidly revolving machine. Meanwhile Coué quickly stroked the man's shoulder. At the end of that time the patient admitted that his pain had left him.

For thirty seconds, they said this phrase together, speaking so quickly that it sounded like a machine whirring. Meanwhile, Coué gently rubbed the man's shoulder. By the end of that time, the patient acknowledged that his pain had gone away.

"Now think well that you can lift your arm," Coué said.

"Now really consider that you can lift your arm," Coué said.

The departure of the pain had given the patient faith. His face, which before had been perplexed and incredulous, brightened as the thought of power took possession of him. "I can," he said in a tone of finality, and without effort he calmly lifted his arm to its full height above his head. He held it there triumphantly for a moment while the whole company applauded and encouraged him.

The pain was gone, and it filled the patient with hope. His face, which had previously shown confusion and disbelief, lit up as he embraced the idea of strength. "I can," he declared confidently, and without any struggle, he calmly raised his arm high above his head. He held it there proudly for a moment while everyone cheered and supported him.

Coué reached for his hand and shook it.

Coué extended his hand and shook it.

"My friend, you are cured."

"You’re cured, my friend."

"C'est merveilleux," the man answered. "I believe I am."

"C'est merveilleux," the man replied. "I think I am."

"Prove it," said Coué. "Hit me on the shoulder."

"Prove it," said Coué. "Tap me on the shoulder."

The patient laughed, and dealt him a gentle rap.

The patient laughed and gave him a light tap.

"Harder," Coué encouraged him. "Hit me harder—as hard as you can."

"Harder," Coué urged him. "Hit me harder— as hard as you can."

His arm began to rise and fall in regular blows, increasing in force until Coué was compelled to call on him to stop.

His arm started to move up and down in steady strikes, growing stronger until Coué had to ask him to stop.

"Voilà, mon ami, you can go back to your anvil."

"Here you go, my friend, you can go back to your anvil."

The man resumed his seat, still hardly able to comprehend what had occurred. Now and then he lifted his arm as if to reassure himself, whispering to himself in an awed voice, "I can, I can."

The man sat back down, still struggling to understand what had just happened. Every now and then, he raised his arm as if to comfort himself, whispering in a stunned voice, "I can, I can."

A little further on was seated a woman who had complained of violent neuralgia. Under the influence of the repeated phrase "ça passe" (it's going) the pain was dispelled in less than thirty seconds. Then it was the turn of the visitor from Paris. What he had seen had inspired him with confidence; he was sitting more erect, there was a little patch of colour in his cheeks, and his trembling seemed less violent.

A little further on was a woman who had complained of severe nerve pain. Under the effect of the repeated phrase "it's going," the pain disappeared in less than thirty seconds. Then it was the visitor from Paris's turn. What he had seen boosted his confidence; he was sitting up straighter, there was a bit of color in his cheeks, and his shaking seemed less intense.

He performed the experiment with immediate success.

He conducted the experiment and achieved immediate success.

"Now," said Coué, "you are cultivated ground. I can throw out the seed in handfuls."

"Now," said Coué, "you are prepared soil. I can scatter the seeds by the handful."

He caused the sufferer first to stand erect with his back and knees straightened. Then he asked him, constantly thinking "I can," to place his entire weight on each foot in turn, slowly performing the exercise known as "marking time." A space was then cleared of chairs, and having discarded his stick, the man was made to walk to and fro. When his gait became slovenly Coué stopped him, pointed out his fault, and, renewing the thought "I can," caused him to correct it. Progressive improvement kindled the man's imagination. He took himself in his own hands. His bearing became more and more confident, he walked more easily, more quickly. His little daughter, all smiles and happy self-forgetfulness, stood beside him uttering expressions of delight, admiration and encouragement. The whole company laughed and clapped their hands.

He had the person stand up straight with their back and knees aligned. Then he encouraged him, constantly thinking "I can," to put all his weight on each foot in turn while slowly doing the exercise known as "marking time." A space was cleared of chairs, and after putting away his stick, the man walked back and forth. When his walking became careless, Coué stopped him, pointed out what he was doing wrong, and, reminding him of the thought "I can," helped him fix it. As he improved, the man's confidence grew. He took charge of himself. His posture became more assured, and he walked with greater ease and speed. His little daughter, beaming and lost in her happiness, stood beside him, expressing joy, admiration, and encouragement. The entire group laughed and clapped their hands.

"After the sitting," said Coué, "you shall come for a run in my garden."

"After the session," said Coué, "you should come for a run in my garden."

Thus Coué continued his round of the clinic. Each patient suffering from pain was given complete or partial relief; those with useless limbs had a varying measure of use restored to them. Coué's manner was always quietly inspiring. There was no formality, no attitude of the superior person; he treated everyone, whether rich or poor, with the same friendly solicitude. But within these limits he varied his tone to suit the temperament of the patient. Sometimes he was firm, sometimes gently bantering. He seized every opportunity for a little humorous by-play. One might almost say that he tactfully teased some of his patients, giving them an idea that their ailment was absurd, and a little unworthy; that to be ill was a quaint but reprehensible weakness, which they should quickly get rid of. Indeed, this denial of the dignity of disease is one of the characteristics of the place. No homage is paid to it as a Dread Monarch. It is gently ridiculed, its terrors are made to appear second-rate, and its victims end by laughing at it.

Thus Coué continued his rounds at the clinic. Each patient suffering from pain received either complete or partial relief; those with useless limbs had varying degrees of function restored. Coué's approach was always quietly uplifting. There was no stiffness, no sense of superiority; he treated everyone, whether wealthy or poor, with the same friendly concern. But within these confines, he adjusted his tone to match the patient’s temperament. Sometimes he was firm, other times gently teasing. He took every opportunity for a bit of light-hearted banter. One could almost say he playfully poked fun at some of his patients, making them feel that their ailments were silly, a bit beneath them; that being ill was a quirky but unacceptable weakness they should quickly overcome. In fact, this dismissal of the seriousness of illness is one of the hallmarks of the place. It receives no reverence as a Fearsome Ruler. Instead, it is gently mocked, its fears are made to seem trivial, and its sufferers ultimately end up laughing at it.

Coué now passed on to the formulation of specific suggestions. The patients closed their eyes, and he proceeded in a low, monotonous voice, to evoke before their minds the states of health, mental and physical, they were seeking. As they listened to him their alertness ebbed away, they were lulled into a drowsy state, peopled only by the vivid images he called up before the eyes of the mind. The faint rustle of the trees, the songs of the birds, the low voices of those waiting in the garden, merged into a pleasant background, on which his words stood out powerfully.

Coué then moved on to making specific suggestions. The patients shut their eyes, and he began in a low, steady voice to bring to their minds the health—both mental and physical—that they were aiming for. As they listened, their alertness faded away, and they were lulled into a sleepy state, filled only with the vivid images he conjured in their minds. The soft rustling of the trees, the songs of the birds, and the quiet voices of those waiting in the garden blended into a soothing background, highlighting his words powerfully.

This is what he said:

This is what he said:

"Say to yourself that all the words I am about to utter will be fixed, imprinted and engraven in your minds; that they will remain fixed, imprinted and engraven there, so that without your will and knowledge, without your being in any way aware of what is taking place, you yourself and your whole organism will obey them. I tell you first that every day, three times a day, morning, noon and evening, at mealtimes, you will be hungry; that is to say you will feel that pleasant sensation which makes us think and say: 'How I should like something to eat!' You will then eat with excellent appetite, enjoying your food, but you will never eat too much. You will eat the right amount, neither too much nor too little, and you will know intuitively when you have had sufficient. You will masticate your food thoroughly, transforming it into a smooth paste before swallowing it. In these conditions you will digest it well, and so feel no discomfort of any kind either in the stomach or the intestines. Assimilation will be perfectly performed, and your organism will make the best possible use of the food to create blood, muscle, strength, energy, in a word—Life.

"Tell yourself that all the words I’m about to say will be fixed, imprinted, and engraved in your mind; that they will stay there, so that without your will or awareness, you and your whole body will follow them. First, I want to tell you that every day, three times a day—morning, noon, and evening, at mealtimes—you will feel hungry; in other words, you’ll experience that pleasant feeling that makes us think and say, ‘I could really go for something to eat!’ You’ll then eat with great appetite, enjoying your food, but you’ll never overeat. You’ll consume just the right amount, not too much or too little, and you’ll know instinctively when you’ve had enough. You’ll chew your food thoroughly, turning it into a smooth paste before swallowing. Under these conditions, you’ll digest it well, feeling no discomfort in your stomach or intestines. Assimilation will be perfectly carried out, and your body will make the best possible use of the food to create blood, muscle, strength, energy—basically, life."

"Since you have digested your food properly, the excretory functions will be normally performed. This will take place every morning immediately on rising, and without your having recourse to any laxative medicine or artificial means of any kind.

"Since you have properly digested your food, your body will naturally handle waste elimination. This will happen every morning as soon as you get up, without needing any laxatives or artificial aids."

"Every night you will fall asleep at the hour you wish, and will continue to sleep until the hour at which you desire to wake next morning. Your sleep will be calm, peaceful and profound, untroubled by bad dreams or undesirable states of body. You may dream, but your dreams will be pleasant ones. On waking you will feel well, bright, alert, eager for the day's tasks.

"Every night, you'll fall asleep at whatever time you choose and will keep sleeping until the time you want to wake up the next morning. Your sleep will be calm, peaceful, and deep, free from bad dreams or any discomfort. You might dream, but those dreams will be pleasant. When you wake up, you’ll feel good, lively, alert, and ready for the day's tasks."

"If in the past you have been subject to depression, gloom and melancholy forebodings, you will henceforward be free from such troubles. Instead of being moody, anxious and depressed, you will be cheerful and happy. You will be happy even if you have no particular reason for being so, just as in the past you were, without good reason, unhappy. I tell you even that if you have serious cause to be worried or depressed, you will not be so.

"If you've struggled with depression, sadness, and anxious worries in the past, you will no longer have to deal with those issues. Instead of feeling moody, anxious, and down, you will feel cheerful and happy. You'll find happiness even without a specific reason to feel that way, just as before you were unhappy without any good reason. I'm telling you that even if you have serious reasons to feel worried or depressed, you won't feel that way."

"If you have been impatient or ill-tempered, you will no longer be anything of the kind; on the contrary, you will always be patient and self-controlled. The happenings which used to irritate you will leave you entirely calm and unmoved.

"If you've been impatient or bad-tempered, you won't be like that anymore; instead, you'll always be patient and in control. The things that used to annoy you will no longer bother you at all."

"If you have sometimes been haunted by evil and unwholesome ideas, by fears or phobias, these ideas will gradually cease to occupy your mind. They will melt away like a cloud. As a dream vanishes when we wake, so will these vain images disappear.

"If you've ever been troubled by negative and unhealthy thoughts, by fears or phobias, those thoughts will eventually stop taking up space in your mind. They will fade away like a cloud. Just as a dream disappears when we wake up, so will these pointless images vanish."

"I add that all your organs do their work perfectly. Your heart beats normally and the circulation of the blood takes place as it should. The lungs do their work well. The stomach, the intestines, the liver, the biliary duct, the kidneys and the bladder, all carry out their functions correctly. If at present any of the organs named is out of order, the disturbance will grow less day by day, so that within a short space of time it will have entirely disappeared, and the organ will have resumed its normal function.

"I want to emphasize that all your organs are functioning perfectly. Your heart is beating normally, and your blood circulation is as it should be. Your lungs are working well. The stomach, intestines, liver, bile duct, kidneys, and bladder are all performing their functions correctly. If any of the mentioned organs are currently not functioning properly, the issue will lessen each day until it completely resolves in a short time, and the organ will return to its normal function."

"Further, if in any organ there is a structural lesion, it will from this day be gradually repaired, and in a short period will be completely restored. This will be so even if you are unaware that the trouble exists.

"Additionally, if there is any structural damage in an organ, it will start to heal from this day forward, and in a short time, it will be fully restored. This will happen even if you don’t realize there’s an issue."

"I must also add—and it is extremely important—that if in the past you have lacked confidence in yourself, this self-distrust will gradually disappear. You will have confidence in yourself; I repeat, you will have confidence. Your confidence will be based on the knowledge of the immense power which is within you, by which you can accomplish any task of which your reason approves. With this confidence you will be able to do anything you wish to do, provided it is reasonable, and anything it is your duty to do.

"I also need to emphasize—and this is really important—that if you haven’t had confidence in yourself before, that self-doubt will slowly fade away. You will gain confidence in yourself; I want to stress, you will gain confidence. Your confidence will come from understanding the immense power that lies within you, which enables you to achieve any task that your mind agrees is possible. With this confidence, you’ll be able to do whatever you want to do, as long as it’s reasonable, and anything you’re obligated to do."

"When you have any task to perform you will always think that it is easy. Such words as 'difficult,' 'impossible,' 'I cannot' will disappear from your vocabulary. Their place will be taken by this phrase: 'It is easy and I can.' So, considering your work easy, even if it is difficult to others, it will become easy to you. You will do it easily, without effort and without fatigue."

"When you have a task to complete, you’ll always believe it’s easy. Words like ‘difficult,’ ‘impossible,’ and ‘I can’t’ will vanish from your vocabulary. They’ll be replaced by this phrase: ‘It’s easy, and I can.’ So, by seeing your work as easy, even if it’s tough for others, it will become easy for you. You’ll accomplish it effortlessly and without tiredness."

These general suggestions were succeeded by particular suggestions referring to the special ailments from which Coué's patients were suffering. Taking each case in turn, he allowed his hand to rest lightly on the heads of the sufferers, while picturing to their minds the health and vigour with which they would soon be endowed. Thus to a woman with an ulcerated leg he spoke as follows: "Henceforth your organism will do all that is necessary to restore your leg to perfect health. It will rapidly heal; the tissues will regain their tone; the skin will be soft and healthy. In a short space of time your leg will be vigorous and strong and will in future always remain so." Each special complaint was thus treated with a few appropriate phrases. When he had finished, and the patients were called on to open their eyes, a faint sigh went round the room, as if they were awaking reluctantly from a delicious dream.

These general suggestions were followed by specific advice for the unique issues that Coué's patients were facing. One by one, he gently rested his hand on the heads of the patients, envisioning the health and vitality they would soon have. For a woman with an ulcerated leg, he said: "From now on, your body will do everything it needs to heal your leg completely. It will heal quickly; the tissues will regain their strength; the skin will be soft and healthy. Before long, your leg will be strong and robust, and it will always stay that way." Each specific issue was addressed with a few fitting words. When he finished and the patients were asked to open their eyes, a soft sigh filled the room, as if they were waking up reluctantly from a lovely dream.

Coué now explained to his patients that he possessed no healing powers, and had never healed a person in his life. They carried in themselves the instrument of their own well-being. The results they had seen were due to the realisation of each patient's own thought. He had been merely an agent calling the ideas of health into their minds. Henceforth they could, and must, be the pilots of their own destiny. He then requested them to repeat, under conditions which will be later defined, the phrase with which his name is associated: "Day by day, in every way, I'm getting better and better."[1]

Coué explained to his patients that he had no special healing powers and had never healed anyone in his life. They held their own well-being within themselves. The results they experienced were due to the realization of their own thoughts. He was simply a guide, bringing positive ideas about health to their minds. From now on, they could and had to take charge of their own futures. He then asked them to repeat, under specific conditions that would be explained later, the phrase associated with his name: "Day by day, in every way, I'm getting better and better."[1]

The sitting was at an end. The patients rose and crowded round Coué, asking questions, thanking him, shaking him by the hand. Some declared they were already cured, some that they were much better, others that they were confident of cure in the future. It was as if a burden of depression had fallen from their minds. Those who had entered with minds crushed and oppressed went out with hope and optimism shining in their faces.

The session was over. The patients stood up and gathered around Coué, asking questions, expressing their gratitude, and shaking his hand. Some claimed they were already cured, some said they felt much better, and others expressed confidence that they would be cured in the future. It was like a weight of depression had lifted from their minds. Those who had come in feeling defeated and downcast left with hope and optimism brightening their faces.

But Coué waved aside these too insistent admirers, and, beckoning to the three patients who could not walk, led them to a corner of the garden where there was a stretch of gravel path running beneath the boughs of fruit trees. Once more impressing on their minds the thought of strength and power, he induced each one to walk without support down this path. He now invited them to run. They hesitated, but he insisted, telling them that they could run, that they ought to run, that they had but to believe in their own power, and their thought would be manifested in action.

But Coué dismissed these overly enthusiastic admirers and, gesturing to the three patients who couldn't walk, led them to a corner of the garden where a gravel path stretched out beneath the branches of some fruit trees. Once again, he emphasized the idea of strength and power in their minds, encouraging each of them to walk unaided down the path. He then invited them to run. They hesitated, but he insisted, telling them they could run, they should run, and that they just had to believe in their own ability, and their thoughts would turn into action.

They started rather uncertainly, but Coué followed them with persistent encouragements. They began to raise their heads, to lift their feet from the ground and run with greater freedom and confidence. Turning at the end of the path they came back at a fair pace. Their movements were not elegant, but people on the further side of fifty are rarely elegant runners. It was a surprising sight to see these three sufferers who had hobbled to the clinic on sticks now covering the ground at a full five miles an hour, and laughing heartily at themselves as they ran. The crowd of patients who had collected broke into a spontaneous cheer, and Coué, slipping modestly away, returned to the fresh company of sufferers who awaited him within.

They started out a bit unsure, but Coué kept encouraging them. They began to lift their heads, raise their feet off the ground, and run with more freedom and confidence. Turning around at the end of the path, they returned at a decent pace. Their movements weren’t graceful, but people over fifty are rarely graceful runners. It was amazing to see these three individuals, who had limped to the clinic using canes, now covering ground at a solid five miles an hour, laughing at themselves as they ran. The group of patients who had gathered broke into spontaneous applause, and Coué, slipping away modestly, returned to the fresh group of patients waiting for him inside.



[1] The translation given here of Coué's formula differs slightly from that popularised in England during his visit of November, 1921. The above, however, is the English version which he considers most suitable.

[1] The translation of Coué's formula provided here is slightly different from the one that became popular in England during his visit in November 1921. However, this is the English version that he believes is the most appropriate.




CHAPTER II

A FEW OF COUÉ'S CURES

To give the reader a better idea of the results which Induced Autosuggestion is yielding, I shall here describe a few further cases of which I was myself in some part a witness, and thereafter let some of Coué's patients speak for themselves through the medium of their letters.

To give the reader a clearer picture of the results that Induced Autosuggestion is producing, I will describe a few more cases that I partially witnessed, and then allow some of Coué's patients to share their experiences through their letters.

At one of the morning consultations which I subsequently attended was a woman who had suffered for five years with dyspepsia. The trouble had recently become so acute that even the milk diet to which she was now reduced caused her extreme discomfort. Consequently she had become extremely thin and anaemic, was listless, easily tired, and suffered from depression. Early in the proceedings the accounts given by several patients of the relief they had obtained seemed to appeal to her imagination. She followed Coué's remarks with keen interest, answered his questions vivaciously, and laughed very heartily at the amusing incidents with which the proceedings were interspersed. About five o'clock on the same afternoon I happened to be sitting with Coué when this woman asked to see him. Beaming with satisfaction, she was shown into the room. She reported that on leaving the clinic she had gone to a restaurant in the town and ordered a table d'hôte luncheon. Conscientiously she had partaken of every course from the hors d'oeuvres to the café noir. The meal had been concluded at 1.30, and she had so far experienced no trace of discomfort. A few days later this woman returned to the clinic to report that the dyspepsia had shown no signs of reappearing; that her health and spirits were improving, and that she looked upon herself as cured.

At one of the morning consultations I attended later, there was a woman who had been dealing with dyspepsia for five years. The issue had recently become so severe that even the milk diet she was limited to caused her significant discomfort. As a result, she had become very thin and anemic, felt lethargic, got tired easily, and was experiencing depression. Early on, the stories shared by several patients about the relief they had found seemed to really captivate her. She listened intently to Coué’s comments, eagerly answered his questions, and laughed heartily at the funny moments sprinkled throughout the session. Around five o'clock that same afternoon, I happened to be with Coué when this woman asked to see him. Radiating happiness, she was welcomed into the room. She shared that after leaving the clinic, she had gone to a restaurant in town and ordered a table d'hôte lunch. Conscientiously, she had enjoyed every course from the hors d'oeuvres to the café noir. The meal wrapped up at 1:30, and so far, she hadn't felt any discomfort. A few days later, this woman came back to the clinic to share that her dyspepsia hadn’t returned, her health and spirits were improving, and she believed she was cured.

On another occasion one of the patients complained of asthma. The paroxysms destroyed his sleep at night and prevented him from performing any task which entailed exertion. Walking upstairs was a slow process attended by considerable distress. The experiment with the hands was so successfully performed that Coué assured him of immediate relief.

On another occasion, one of the patients complained of asthma. The attacks disrupted his sleep at night and stopped him from doing anything that involved effort. Climbing stairs was a slow process that caused him a lot of discomfort. The experiment with the hands was so effectively carried out that Coué promised him immediate relief.

"Before you go," he said, "you will run up and down those stairs without suffering any inconvenience."

"Before you leave," he said, "you'll run up and down those stairs without any trouble."

At the close of the consultation, under the influence of the suggestion "I can," the patient did this without difficulty. That night the trouble recurred in a mild form, but he continued to attend the clinic and to practise the exercises at home, and within a fortnight the asthma had finally left him.

At the end of the consultation, influenced by the suggestion "I can," the patient did this easily. That night, the issue returned in a mild form, but he kept going to the clinic and practicing the exercises at home, and within two weeks, the asthma completely went away.

Among other patients with whom I conversed was a young man suffering from curvature of the spine. He had been attending the clinic for four months and practising the method at home. His doctor assured him that the spine was gradually resuming its normal position. A girl of twenty-two had suffered from childhood with epileptic fits, recurring at intervals of a few weeks. Since her first visit to the clinic six months previously the fits had ceased.

Among the other patients I spoke with was a young man dealing with scoliosis. He had been coming to the clinic for four months and practicing the method at home. His doctor confirmed that his spine was gradually returning to its normal position. A twenty-two-year-old girl had experienced epileptic seizures since childhood, which occurred every few weeks. Since her first visit to the clinic six months ago, the seizures had stopped.

But the soundest testimony to the power of Induced Autosuggestion is that borne by the patients themselves. Here are a few extracts from letters received by Coué:

But the strongest proof of the power of Induced Autosuggestion comes from the patients themselves. Here are some excerpts from letters received by Coué:

"At the age of sixty-three, attacked for more than thirty years by asthma and all the complications attendant upon it, I spent three-quarters of the night sitting on my bed inhaling the smoke of anti-asthma powders. Afflicted with almost daily attacks, especially during the cold and damp seasons, I was unable to walk—I could not even go down hill.

"At sixty-three, after battling asthma and all its related complications for over thirty years, I spent most of the night sitting on my bed breathing in the smoke from anti-asthma powders. Suffering from almost daily attacks, particularly during the cold and damp seasons, I was unable to walk—I couldn't even go downhill."

Nowadays I have splendid nights, and have put the powders in a drawer. Without the slightest hesitation I can go upstairs to the first floor."

Nowadays, I have amazing nights, and I've put the powders in a drawer. Without a doubt, I can head upstairs to the first floor.

D. (Mont de Marsan.)
15 December, 1921.

D. (Mont de Marsan.)
December 15, 1921.


"Yesterday I felt really better, that is to say, of my fever, so I decided to go back to my doctor, whom I had not seen since the summer. The examination showed a normal appendix. On the other hand, the bladder is still painful, but is better. At any rate, there is at present no question of the operation which had worried me so much. I am convinced that I shall cure myself completely."

"Yesterday I felt much better, meaning my fever was down, so I decided to go back to my doctor, whom I hadn't seen since the summer. The exam showed my appendix was normal. On the other hand, my bladder still hurts, but it's getting better. At any rate, there's no talk of the surgery that had worried me so much. I'm sure I will completely heal."

M. D. (Mulhouse.)
24 September, 1921.

M. D. (Mulhouse.)
September 24, 1921.


"I have very good news to give you of your dipsomaniac—she is cured, and asserts it herself to all who will listen. She told me yesterday that for fourteen years she had not been so long without drink as she has been lately, and what surprises her so much is that she has not had to struggle against a desire; she has simply not felt the need of drink. Further, her sleep continues to be splendid. She is getting more and more calm, in spite of the fact that on several occasions her sang-froid has been severely tested. To put the matter in a nutshell, she is a changed woman. But what impresses me most is the fact that when she took to your method she thought herself at the end of her tether, and in the event of its doing her no good had decided to kill herself (she had already attempted it once)."

"I have some really great news about your friend who's battled alcoholism—she's cured, and she’s telling everyone who will listen. She mentioned to me yesterday that for fourteen years, she hadn’t gone this long without a drink as she has recently, and what surprises her the most is that she hasn't had to fight against any cravings; she simply doesn’t feel the need to drink. Plus, her sleep is still fantastic. She’s becoming more and more at ease, even though her calm has been tested several times. To sum it up, she’s a changed person. But what strikes me the most is that when she started using your method, she felt like she was at her breaking point, and had decided to end her life if it didn’t work (she had already tried once)."

P. (a Paris doctor.)
1 February, 1922.

P. (a Paris doctor.)
1 February, 1922.


"For eight years I suffered with prolapse of the uterus. I have used your method of Autosuggestion for the last five months, and am now completely cured, for which I do not know how to thank you enough."

"For eight years, I dealt with a prolapsed uterus. I’ve been using your method of Autosuggestion for the past five months, and I’m now completely cured. I can't thank you enough for that."

S. (Toul).[1]

S. (Toul).[__A_TAG_PLACEHOLDER_0__]


"I have a son who came back from Germany very anaemic and suffering from terrible depression. He went to see you for a short time, and now is as well as possible. Please accept my best thanks. I have also a little cousin whom you have cured. He had a nervous illness, and had become, so to speak, unconscious of what was going on around him. He is now completely cured."

"I have a son who returned from Germany very anemic and struggling with severe depression. He visited you briefly, and now he’s as healthy as he can be. Thank you so much for your help. I also have a little cousin whom you've treated. He had a nervous condition, and he had become, so to speak, unaware of his surroundings. He is now completely healed."

S. E. (Circourt, Vosges.)
19 October, 1921.

S. E. (Circourt, Vosges) October 19, 1921.


"My wife and I have waited nearly a year to thank you for the marvellous cure which your method has accomplished. The very violent attacks of asthma from which my wife suffered have completely disappeared since the visit you paid us last spring. The first few weeks my wife experienced temporary oppression and even the beginnings of an attack, which, however, she was able to ward off within a few minutes by practising Autosuggestion.

"My wife and I have been waiting almost a year to thank you for the amazing cure that your method provided. The severe asthma attacks my wife used to have have completely vanished since your visit last spring. In the first few weeks, she felt some temporary tightness and even the onset of an attack, but she managed to prevent it within a few minutes by practicing Autosuggestion."

In spite of her great desire to thank you sooner my wife wished to add more weight to her testimony by waiting for nearly a year. But the bad time for asthma has not brought the slightest hint of the terrible attacks from which you saved her."

In spite of her strong desire to thank you sooner, my wife wanted to give more importance to her testimony by waiting almost a year. But the tough asthma season hasn’t shown a single sign of the terrible attacks that you rescued her from.

J. H. (Saarbruck.)
23 December, 1921.

J. H. (Saarbrücken)
December 23, 1921.


"All the morbid symptoms from which I used to suffer have disappeared. I used to feel as though I had a band of iron across my brain which seemed to be red-hot; added to this I had heartburn and bad nights with fearful dreams; further, I was subject to severe nervous attacks which went on for months. I felt as though pegs were being driven into the sides of my head and nape of my neck, and when I felt I could not endure these agonies any longer a feeling would come as if my brain were being smothered in a blanket. All these pains came and went. I had sometimes one, sometimes others. There were occasions when I wanted to die—my sufferings were so acute, and I had to struggle against the idea with great firmness.

"All the painful symptoms I used to have have disappeared. I felt like there was a band of iron wrapped around my brain that seemed to be searing hot; on top of that, I had heartburn and spent restless nights filled with terrifying dreams. Additionally, I experienced intense nervous attacks that lasted for months. It felt like pegs were being driven into the sides of my head and the back of my neck, and just when I thought I couldn't bear the agony any longer, I would feel as if my brain were being smothered by a heavy blanket. These pains would come and go. Sometimes I had one, sometimes another. There were moments when I wanted to die—my suffering was so intense, and I had to fight against that thought with all my strength."

At last, having spent five weeks at Nancy attending your kindly sittings, I have profited so well as to be able to return home in a state of normal health."

At last, after spending five weeks in Nancy at your kind sessions, I've benefited so much that I can return home feeling completely healthy.

N. (Pithiviviers le Vieil.)
16 August, 1921.

N. (Pithiviviers le Vieil.)
August 16, 1921.


"After having undergone four operations on the left leg for local tuberculosis I fell a victim once more to the same trouble on 1 September, 1920. Several doctors whom I consulted declared a new operation necessary. My leg was to be opened from the knee to the ankle, and if the operation failed nothing remained but an amputation.

"After having had four surgeries on my left leg for local tuberculosis, I fell victim to the same issue again on September 1, 1920. Several doctors I consulted said another surgery was necessary. My leg was going to be opened from the knee to the ankle, and if the surgery didn’t work, the only option left would be to amputate."

Having heard of your cures, I came to see you for the first time on 6 November, 1920. After the sitting I felt at once a little better. I followed your instructions exactly, visiting you three times. At the third time I was able to tell you that I was completely cured."

Having heard about your healing abilities, I came to see you for the first time on November 6, 1920. After our first session, I immediately felt a bit better. I followed your instructions precisely, visiting you three times. By the third visit, I could tell you that I was completely healed.

L. (Herny, Lorraine.)

L. (Herny, Lorraine.)


"I am happy to tell you that a bunion that I had on my foot, which grew to a considerable size and gave me the most acute pain for over fifteen years, has gone."

"I’m glad to share that a bunion I had on my foot, which grew quite large and caused me intense pain for over fifteen years, is gone."

L. G. (Caudéran, Gironde.)

L. G. (Caudéran, Gironde)


"I cannot leave France without letting you know how grateful I feel for the immense service you have rendered me and mine. I only wish I had met you years ago. Practically throughout my career my curse has been a lack of continuous self-control.

"I can't leave France without telling you how thankful I am for the incredible help you've given me and my family. I only wish I had met you years ago. Throughout my career, my struggle has been a lack of consistent self-control."

I have been accused of being almost brilliant at times, only to be followed by periodic relapses into a condition of semi-imbecility and self-indulgence.

I’ve been called almost brilliant at times, only to then experience regular lapses into a state of semi-ignorance and self-indulgence.

I have done my best to ruin a magnificent constitution, and have wasted the abilities bestowed upon me. In a few short days you have made me—and I feel permanently—master of myself. How can I thank you sufficiently?

I’ve tried my hardest to mess up a great constitution and have wasted the gifts I was given. In just a few days, you’ve made me—and I feel it’s for good— in control of my own life. How can I possibly thank you enough?

The rapidity of my complete cure may have been due to what at the time I regarded as an unfortunate accident. Slipping on the snow-covered steps of the train when alighting, I sprained my right knee badly. At the breakfast table, before paying you my first visit, a fellow-guest said to me: 'Tell Monsieur Coué about it. He will put it all right.'

The speed of my full recovery might have been because of what I considered an unfortunate accident at the time. When I got off the train, I slipped on the snow-covered steps and injured my right knee badly. At the breakfast table, before coming to see you for the first time, another guest said to me, "Tell Monsieur Coué about it. He'll fix you up."

I laughed and said 'Umph!' to myself, and more for the fun of the thing than anything else did tell you. I remember you remarking 'That's nothing,' and passing on to the more serious part of our conversation, preliminary to commencing your lecture to the assembled patients.

I laughed and said 'Umph!' to myself, mostly just for fun, and that’s why I mentioned it to you. I remember you saying, 'That's nothing,' and moving on to the more serious part of our conversation, which came before you started your lecture to the gathered patients.

I became more than interested, and when at the conclusion you suddenly turned round and asked me: 'How's your knee?' (not having alluded to knees in particular), and I discovered there wasn't a knee, I laughed again, as did those who saw me hobble into your room; but I laughed this time from a sense of bewildered surprise and dawning belief. This belief you very soon firmly implanted in me."

I became really intrigued, and when you suddenly turned to me at the end and asked, "How's your knee?" (not having mentioned knees at all), and I realized there wasn't a knee, I laughed again, just like everyone who saw me limp into your room; but this time I laughed out of a mix of confused surprise and growing belief. You quickly made me believe this for sure.

G. H. (London.)
11 January, 1922.

G. H. (London.)
11 January 1922.



[1] This letter, together with the two quoted on page 34, is reprinted from the Bulletin de la Société Lorraine de Psychologie Appliquée of April, 1921. They were received by Coué during the preceding three months. The other letters were communicated to me privately by Coué and bear their original dates.

[1] This letter, along with the two mentioned on page 34, is reprinted from the Bulletin de la Société Lorraine de Psychologie Appliquée from April 1921. They were received by Coué in the three months leading up to that date. The other letters were shared with me privately by Coué and have their original dates.




CHAPTER III

THE CHILDREN'S CLINIC

In different parts of France a little band of workers, recruited almost exclusively from the ranks of former patients, is propagating the ideas of Emile Coué with a success which almost rivals that of their master. Among these helpers none is more devoted or more eminently successful than Mlle. Kauffmant. She it is who, at the time of my visit, was managing the children's department of the Nancy clinic.[1]

In various regions of France, a small group of workers, mostly made up of former patients, is spreading the ideas of Emile Coué with a success that nearly matches that of their mentor. Among these supporters, none is more dedicated or more successful than Mlle. Kauffmant. She was the one managing the children's department of the Nancy clinic during my visit.[1]

While Coué was holding his consultations on the ground floor, young mothers in twos and threes, with their babies in their arms, could be seen ascending to the upper story, where a little drama was performed of a very different nature from that going on below.

While Coué was holding his consultations on the first floor, young mothers in pairs and threes, with their babies in their arms, could be seen going up to the second floor, where a completely different kind of drama was taking place than what was happening below.

In a large room, decorated with bright pictures and equipped with toys, a number of silent young women were seated in a wide circle. Their sick children lay in their arms or played at their feet. Here was a child whose life was choked at the source by hereditary disease—a small bundle of skin and bone with limbs like bamboo canes. Another lay motionless with closed eyes and a deathly face, as if pining to return to the world it came from. A little cripple dragged behind it a deformed leg as it tried to crawl, and near by a child of five was beating the air with its thin arms in an exhausting nervous storm. Older children were also present, suffering from eye and ear trouble, epilepsy, rickets, any one of the ailments, grave or slight, to which growing life is subjected.

In a large room filled with colorful pictures and toys, several quiet young women sat in a wide circle. Their sick children rested in their arms or played at their feet. One child was struggling with a hereditary disease—a small bundle of skin and bones with limbs like bamboo sticks. Another lay still with closed eyes and a pale face, seeming to long to go back to where it came from. A little cripple dragged a deformed leg as it tried to crawl, and nearby, a five-year-old was flailing its thin arms in a tiring nervous fit. Older children were also there, dealing with eye and ear issues, epilepsy, rickets, or any number of serious or minor conditions that affect growing kids.

In the centre of this circle sat a young woman with dark hair and a kindly keen face. On her lap was a little boy of four years with a club foot. As she gently caressed the foot, from which the clumsy boot had been removed, she told in a crooning tone, mingled with endearing phrases, of the rapid improvement which had already begun and would soon be complete. The foot was getting better; the joints were more supple and bent with greater ease; the muscles were developing, the tendons were drawing the foot into the right shape and making it straight and strong. Soon it would be perfectly normal; the little one would walk and run, play with other children, skip and bowl hoops. He would go to school and learn his lessons, would be intelligent and receptive. She told him too that he was growing obedient, cheerful, kind to others, truthful and courageous. The little boy had put one arm round her neck and was listening with a placid smile. His face was quite contented; he was enjoying himself.

In the center of this circle sat a young woman with dark hair and a warm, sharp face. On her lap was a four-year-old boy with a clubfoot. As she gently stroked the foot, from which the awkward boot had been removed, she spoke in a soothing voice, filled with affectionate words, about the quick progress that had already started and would soon be complete. The foot was healing; the joints were more flexible and moved with greater ease; the muscles were growing, the tendons were shaping the foot properly, making it straight and strong. Soon it would be perfectly normal; the little boy would walk and run, play with other kids, skip, and roll hoops. He would go to school, learn his lessons, and be smart and eager to absorb information. She also told him that he was becoming obedient, cheerful, kind to others, truthful, and brave. The little boy had one arm wrapped around her neck and was listening with a peaceful smile. His face was completely content; he was having a great time.

While Mlle. Kauffmant was thus engaged, the women sat silent watching her intently, each perhaps mentally seeing her own little one endowed with the qualities depicted. The children were quiet, some dreamily listening, some tranquilly playing with a toy. Except for an occasional word of advice Mademoiselle was quite indifferent to them. Her whole attention was given to the child on her knee; her thought went out to him in a continual stream, borne along by a current of love and compassion, for she has devoted her life to the children and loves them as if they were her own. The atmosphere of the room was more like that of a church than a hospital. The mothers seemed to have left their sorrows outside. Their faces showed in varying degrees an expression of quiet confidence.

While Mlle. Kauffmant was busy, the women sat quietly, watching her closely, each perhaps envisioning her own child with the qualities she described. The children were calm, some listening with dreamy expressions, while others played peacefully with a toy. Mademoiselle was mostly indifferent to them, offering only the occasional word of advice. Her full attention was focused on the child in her lap; her thoughts flowed continuously toward him, carried by a deep sense of love and compassion, as she had dedicated her life to the children and cared for them as if they were her own. The mood in the room felt more like that of a church than a hospital. The mothers seemed to have left their worries at the door. Their faces showed varying degrees of quiet confidence.

When this treatment had continued for about ten minutes, Mlle. Kauffmant returned the child to its mother and, after giving her a few words of advice, turned to her next patient. This was an infant of less than twelve months. While suffering from no specific disease it was continually ailing. It was below normal weight, various foods had been tried unsuccessfully, and medical advice had failed to bring about an improvement. Mademoiselle resumed her seat with the child on her lap. For some time the caresses, which were applied to the child's head and body, continued in silence. Then she began to talk to it. Her talk did not consist of connected sentences, as with the elder child who had learned to speak, but of murmured assurances, as if her thoughts were taking unconsciously the form of words. These suggestions were more general than in the previous case, bearing on appetite, digestion, assimilation, and on desirable mental and moral qualities. The caress continued for about ten minutes, the speech was intermittent, then the infant was returned to its mother and Mademoiselle turned her attention to another little sufferer.

When this treatment had gone on for about ten minutes, Mlle. Kauffmant handed the child back to its mother and, after offering a few words of advice, moved on to her next patient. This was an infant under twelve months old. Although not suffering from any specific illness, it was always unwell. It was below the normal weight, various foods had been tried without success, and medical advice had not improved the situation. Mademoiselle settled back down with the child on her lap. For some time, she gently stroked the child's head and body in silence. Then she started to talk to it. Her speech wasn’t made up of complete sentences like with the older child who could speak, but rather soft reassurances, as if her thoughts were unconsciously forming into words. These suggestions were broader than in the previous case, focusing on appetite, digestion, assimilation, and desirable mental and moral traits. The gentle touches lasted about ten minutes, her speech was intermittent, and then the infant was returned to its mother while Mademoiselle moved on to another little patient.

With patients who are not yet old enough to speak Mlle. Kauffmant sometimes trusts to the caress alone. It seems to transmit the thoughts of health quite strongly enough to turn the balance in the child's mind on the side of health. But all mothers talk to their children long before the words they use are understood, and Mlle. Kauffmant, whose attitude is essentially maternal, reserves to herself the same right. She adheres to no rigid rule; if she wishes to speak aloud she does so, even when the child cannot grasp the meaning of her words.

With patients who are too young to talk, Mlle. Kauffmant sometimes relies solely on touch. It seems to convey thoughts of health strongly enough to tip the child's mindset towards wellness. But all mothers talk to their children long before they understand the words, and Mlle. Kauffmant, whose approach is fundamentally nurturing, claims that same right. She doesn't follow any strict rules; if she wants to speak out loud, she does, even if the child can’t grasp the meaning of her words.

This is perhaps the secret of her success: her method is plastic like the minds she works on. Coué's material—the adult mind—is more stable. It demands a clear-cut, distinct method, and leaves less room for adaptation; but the aim of Mlle. Kauffmant is to fill the child within and enwrap it without with the creative thoughts of health and joy. To this end she enlists any and every means within her power. The child itself, as soon as it is old enough to speak, is required to say, morning and night, the general formula: "Day by day, in every way, I'm getting better and better." If it is confined to its bed, it is encouraged to repeat this at any time and to make suggestions of health similar to those formulated in the sittings. No special directions are given as to how this should be done. Elaborate instructions would only introduce hindersome complications. Imagination, the power to pretend, is naturally strong and active in all children, and intuitively they make use of it in their autosuggestions. Moreover, they unconsciously imitate the tone and manner of their instructress.

This might be the secret to her success: her approach is adaptable like the minds she engages. Coué's material—the adult mind—is more consistent. It requires a straightforward, clear-cut method and allows for less flexibility; however, Mlle. Kauffmant's goal is to nurture the child inside and surround it with positive thoughts of health and happiness. To achieve this, she uses any and all resources at her disposal. The child, as soon as it can speak, is expected to say, morning and night, the general phrase: "Day by day, in every way, I'm getting better and better." If the child is confined to bed, it is encouraged to repeat this at any time and to propose health suggestions similar to those discussed in the sessions. No specific instructions are provided on how to do this. Detailed guidelines would only create unnecessary complications. Imagination, the ability to pretend, is naturally strong and active in all children, and they instinctively use it in their self-suggestions. Additionally, they unconsciously mimic the tone and manner of their teacher.

But the centre of the child's universe is the mother. Any system which did not utilise her influence would be losing its most powerful ally. The mother is encouraged during the day to set an example of cheerfulness and confidence, to allude to the malady only in terms of encouragement—so renewing in the child's mind the prospect of recovery—and to exclude as far as possible all depressing influences from its vicinity. At night she is required to enter the child's bedchamber without waking the little one and to whisper good suggestions into its sleeping ear. Thus Mlle. Kauffmant concentrates a multiplicity of means to bring about the same result. In this she is aided by the extreme acceptivity of the child's mind, and by the absence of that mass of pernicious spontaneous suggestions which in the adult mind have to be neutralised and transformed. It is in children, then, that the most encouraging results may be expected. I will quote three cases which I myself investigated to show the kind of results Mlle. Kauffmant obtains:

But the center of a child's world is their mother. Any system that doesn't leverage her influence is missing out on its most powerful ally. During the day, mothers are encouraged to model cheerfulness and confidence, to refer to the illness only in a positive way—keeping the child's hope for recovery alive—and to keep as many negative influences away as possible. At night, she should enter the child's room quietly and whisper positive suggestions into their ear while they sleep. This way, Mlle. Kauffmant uses a variety of methods to achieve the same goal. She's helped by the child's receptive mind and the lack of harmful unsolicited suggestions that adults have to deal with. Therefore, the best outcomes can be expected in children. I'll share three cases that I personally investigated to illustrate the kind of results Mlle. Kauffmant achieves:

A little girl was born without the power of sight. The visual organs were intact, but she was incapable of lifting her eye-lids and so remained blind to all intents and purposes up to her seventh year. She was then brought by the mother to Mlle. Kauffmant. After a fortnight's treatment the child began to blink; gradually this action became more frequent, and a month after the treatment began she could see well enough to find her way unaided about the streets. When I saw her she had learnt to distinguish colours—as my own experiments proved—and was actually playing ball. The details supplied by Mlle. Kauffmant were confirmed by the mother.

A little girl was born without the ability to see. Her eyes were fine, but she couldn't lift her eyelids and stayed completely blind until she was seven years old. Then her mother took her to Mlle. Kauffmant. After two weeks of treatment, the girl started to blink; gradually, this became more frequent, and a month after the treatment began, she could see well enough to navigate the streets on her own. When I saw her, she could tell the difference between colors—as my own experiments showed—and was actually playing ball. The details provided by Mlle. Kauffmant were confirmed by the mother.

A child was born whose tuberculous father had died during the mother's pregnancy. Of five brothers and sisters none had survived the first year. The doctors to whom the child was taken held out no hope for its life. It survived, however, to the age of two, but was crippled and nearly blind, in addition to internal weaknesses. It was then brought to Mlle. Kauffmant. Three months later, when I saw it, nothing remained of its troubles but a slight squint and a stiffness in one of its knee-joints. These conditions, too, were rapidly diminishing.

A child was born whose father had died from tuberculosis during the mother's pregnancy. Out of five siblings, none had survived the first year. The doctors the child was taken to gave no hope for its survival. However, it lived to be two years old, but was crippled and almost blind, along with some internal weaknesses. It was then taken to Mlle. Kauffmant. Three months later, when I saw it, the child only had a slight squint and some stiffness in one of its knee joints. These issues were also quickly improving.

Another child, about nine years of age, also of tuberculous parents, was placed under her treatment. One leg was an inch and a half shorter than the other. After a few months' treatment this disparity had almost disappeared. The same child had a wound, also of tuberculous origin, on the small of the back, which healed over in a few weeks and had completely disappeared when I saw her.

Another child, around nine years old, who also had parents with tuberculosis, was put under her care. One of her legs was an inch and a half shorter than the other. After a few months of treatment, this difference had nearly vanished. The same child also had a wound on her lower back, which was also from tuberculosis, that healed up in a few weeks and was completely gone when I saw her.

In each of the above cases the general state of health showed a great improvement. The child put on weight, was cheerful and bright even under the trying conditions of convalescence in a poverty-stricken home, and in character and disposition fully realised the suggestions formulated to it.

In each of the above cases, the overall health significantly improved. The child gained weight, was cheerful and lively even during the tough recovery period in a low-income home, and in terms of character and temperament, fully embraced the suggestions made to them.

Since the suggestions of Mlle. Kauffmant are applied individually, the mothers were permitted to enter and leave the clinic at any time they wished. Mademoiselle was present on certain days every week, but this was not the sum of her labours. The greater part of her spare time was spent in visiting the little ones in their own homes. She penetrated into the dingiest tenements, the poorest slums, on this errand of mercy. I was able to accompany her on several of these visits, and saw her everywhere received not only with welcome, but with a respect akin to awe. She was regarded, almost as much as Coué himself, as a worker of miracles. But the reputation of both Coué and Mlle. Kauffmant rests on a broader basis even than autosuggestion, namely on their great goodness of heart.

Since Mlle. Kauffmant's suggestions are applied individually, the mothers were allowed to come and go from the clinic whenever they wanted. Mademoiselle was present on certain days every week, but that wasn’t the entirety of her work. Most of her free time was spent visiting the little ones in their homes. She ventured into the dingiest apartments and the poorest neighborhoods on this mission of compassion. I had the chance to join her on several of these visits and saw her welcomed everywhere with warmth and a level of respect that felt almost reverent. She was seen, almost as much as Coué himself, as a miracle worker. However, the reputation of both Coué and Mlle. Kauffmant is built on something even deeper than autosuggestion: their immense kindness.

They have placed not only their private means, but their whole life at the service of others. Neither ever accepts a penny-piece for the treatments they give, and I have never seen Coué refuse to give a treatment at however awkward an hour the subject may have asked it. The fame of the school has now spread to all parts not only of France, but of Europe and America. Coué's work has assumed such proportions that his time is taken up often to the extent of fifteen or sixteen hours a day. He is now nearing his seventieth year, but thanks to the health-giving powers of his own method he is able to keep abreast of his work without any sign of fatigue and without the clouding of his habitual cheerfulness by even the shadow of a complaint. In fact, he is a living monument to the efficacy of Induced Autosuggestion.

They have dedicated not just their personal resources, but their entire lives to helping others. Neither of them has ever accepted a single penny for the treatments they provide, and I’ve never seen Coué turn down a request for treatment, no matter how inconvenient the time might be. The reputation of the school has now spread across not only France but also Europe and America. Coué's efforts have grown so significant that he frequently works fifteen to sixteen hours a day. He is approaching his seventieth year, but thanks to the health benefits of his own method, he manages to keep up with his workload without showing any signs of fatigue or letting even a hint of a complaint affect his usual cheerfulness. In fact, he is a living testament to the effectiveness of Induced Autosuggestion.

It will be seen that Induced Autosuggestion is a method by which the mind can act directly upon itself and upon the body to produce whatever improvements, in reason, we desire. That it is efficient and successful should be manifest from what has gone before. Of all the questions which arise, the most urgent from the viewpoint of the average man seems to be this—Is a suggester necessary? Must one submit oneself to the influence of some other person, or can one in the privacy of one's own chamber exercise with equal success this potent instrument of health?

It will be clear that Induced Autosuggestion is a technique where the mind can directly influence itself and the body to create any improvements we want. Its effectiveness and success should be obvious from what we've discussed. Of all the questions that come up, the one that seems most pressing for the average person is this—Is a suggester necessary? Do you have to rely on someone else's influence, or can you use this powerful tool for health just as effectively in the privacy of your own room?

Coué's own opinion has already been quoted. Induced Autosuggestion is not dependent upon the mediation of another person. We can practise it for ourselves without others being even aware of what we are doing, and without devoting to it more than a few minutes of each day.

Coué's own opinion has already been quoted. Induced Autosuggestion is not dependent on someone else's mediation. We can practice it for ourselves without anyone else knowing what we're doing, and we can do it in just a few minutes each day.

Here are a few quotations from letters written by those who have thus practised it for themselves.

Here are a few quotes from letters written by people who have practiced it themselves.


"For a good many years now a rheumatic right shoulder has made it impossible for me to sleep on my right side and it seriously affected, and increasingly so, the use of my right arm. A masseuse told me she could effect no permanent improvement as there was granulation of the joints and a lesion. I suddenly realised two days ago that this shoulder no longer troubled me and that I was sleeping on that side without any pain. I have now lost any sensation of rheumatism in this shoulder and can get my right arm back as far as the other without the slightest twinge or discomfort. I have not applied any remedy or done anything that could possibly have worked these results except my practise of Coué."

"For many years now, a rheumatic right shoulder has made it impossible for me to sleep on my right side, and it has seriously affected, and increasingly so, the use of my right arm. A masseuse told me she couldn’t bring about any permanent improvement because there was granulation of the joints and a lesion. I suddenly realized two days ago that this shoulder no longer bothered me and that I was sleeping on that side without any pain. I have now lost any sensation of rheumatism in this shoulder and can move my right arm back as far as the other without the slightest twinge or discomfort. I haven’t used any remedy or done anything that could have possibly caused these results except for my practice of Coué."

L. S. (Sidmouth, Devon).
1 January, 1922.

L. S. (Sidmouth, Devon).
1 January, 1922.


"At my suggestion a lady friend of mine who had been ill for a good ten years read La Maîtrise de soi-meme. I encouraged her as well as I could, and in a month she was transformed. Her husband, returning from a long journey, could not believe his eyes. This woman who never got up till midday, who never left the fire-side, whom the doctors had given up, now goes out at 10 a.m. even in the greatest cold. Other friends are anxiously waiting to read your pamphlet.

"At my suggestion, a lady friend of mine who had been sick for a good ten years read La Maîtrise de soi-meme. I encouraged her as much as I could, and in a month, she was completely changed. Her husband, returning from a long trip, couldn't believe his eyes. This woman who never got up until noon, who never left the fireplace, and whom the doctors had given up on, now goes out at 10 a.m., even in the worst cold. Other friends are eagerly waiting to read your pamphlet."

L. C. (Paris).
17 December, 1921.

L. C. (Paris).
December 17, 1921.


"I am very much interested in your method, and since your lecture I have, every night and morning, repeated your little phrase. I used to have to take a pill every night, but now my constipation is cured and the pills are no longer necessary. My wife is also much better in every way. We've both got the bit of string with twenty knots."

"I’m really interested in your method, and since your lecture, I’ve been saying your little phrase every night and morning. I used to have to take a pill every night, but now my constipation is gone and I don’t need the pills anymore. My wife is also feeling a lot better in every way. We’ve both got the piece of string with twenty knots."

H. (a London doctor).
7 January, 1922.

H. (a London doctor).
7 January 1922.


"Your method is doing me more good every day. I don't know how to thank you for the happiness I now experience. I shall never give up repeating the little phrase."

"Your method is helping me more and more every day. I don't know how to thank you for the happiness I feel now. I'll never stop repeating that little phrase."

E. B. Guiévain (Belgium).
23 November, 1921.

E. B. Guiévain (Belgium).
November 23, 1921.


"I have followed your principles for several months and freed myself from a terrible state of neurasthenia which was the despair of my three doctors."

"I have been following your principles for several months and have freed myself from a terrible state of nervous exhaustion that was the despair of my three doctors."

G. (Angoulême).
23 January, 1922.

G. (Angoulême).
January 23, 1922.


"My friend Miss C. completely cured herself of a rheumatic shoulder and knee in a very short time, and then proceeded to turn her attention to her eyesight.

"My friend Miss C. completely healed her rheumatic shoulder and knee in no time, and then she focused on improving her eyesight."

She had worn spectacles for 30 years and her left eye was much more short-sighted than her right. When she began she could only read (without her glasses and with her left eye) when the book was almost touching her face. In six weeks she had extended the limit of vision so that she saw as far with the left as formerly with the right. Meanwhile the right had improved equally. She measured the distances every week, and when she was here a few days ago she told me she had in three days gained 4 centimetres with her left and 6 centimetres with her right eye. She had done this on her own."

She had worn glasses for 30 years, and her left eye was much more nearsighted than her right. When she first started, she could only read (without her glasses and with her left eye) when the book was almost touching her face. In just six weeks, she extended her vision so that she could see as far with her left eye as she previously could with her right. Meanwhile, her right eye improved as well. She measured the distances each week, and when she was here a few days ago, she told me she had gained 4 centimeters with her left eye and 6 centimeters with her right eye in just three days. She accomplished this on her own.

G. (London).
5 January, 1922.

G. (London).
5 January, 1922.



[1] Since this time (July, 1921), the clinic has been in some respects reorganized and Mlle. Kauffmant is now pursuing her work independently.

[1] Since that time (July, 1921), the clinic has been reorganized in some ways, and Mlle. Kauffmant is now working on her own.




II

THE NATURE OF AUTOSUGGESTION



CHAPTER IV

THOUGHT IS A FORCE

Autosuggestion is not a pseudo-religion like Christian Science or "New Thought." It is a scientific method based on the discoveries of psychology. The traditional psychology was regarded by the layman, not without some cause, as a dull and seemingly useless classification of our conscious faculties. But within the past twenty-five years the science has undergone a great change. A revolution has taken place in it which seems likely to provoke a revolution equally profound in the wider limits of our common life. From a preoccupation with the conscious it has turned to the Unconscious (or subconscious), to the vast area of mental activity which exists outside the circle of our awareness. In doing so it has grasped at the very roots of life itself, has groped down to the depths where the "life-force," the élan vital, touches our individual being. What this may entail in the future we can only dimly guess. Just as the discovery of America altered the balance of the Old World, shifting it westward to the shores of the Atlantic, so the discovery and investigation of the Unconscious seems destined to shift the balance of human life.

Autosuggestion isn't a fake religion like Christian Science or "New Thought." It's a scientific method built on psychology's discoveries. Traditional psychology was seen by most people, not without reason, as a boring and seemingly useless way to categorize our conscious abilities. However, in the past twenty-five years, this science has significantly changed. A major revolution has occurred that seems likely to trigger another equally profound revolution in our everyday lives. Instead of focusing only on the conscious mind, psychology has shifted its attention to the Unconscious (or subconscious), exploring the vast area of mental activity that exists outside of our awareness. By doing this, it has reached the very roots of life itself, delving deep into the places where the "life-force," or élan vital, connects with our individual existence. What this could mean for the future is still unclear. Just as the discovery of America changed the dynamics of the Old World, moving it westward toward the Atlantic, the exploration of the Unconscious seems set to redefine the balance of human life.

Obviously, this is no place to embark on the discussion of a subject of such extreme complexity. The investigation of the Unconscious is a science in itself, in which different schools of thought are seeking to disengage a basis of fact from conflicting and daily changing theories. But there is a certain body of fact, experimentally proven, on which the authorities agree, and of this we quote a few features which directly interest us as students of autosuggestion.

Obviously, this isn't the right setting to start discussing a topic as complex as this. Studying the Unconscious is a science on its own, with various schools of thought trying to pull out factual bases from conflicting and constantly evolving theories. However, there are some facts that have been experimentally proven and are agreed upon by experts, and we will highlight a few aspects of these that directly concern us as students of autosuggestion.

The Unconscious is the storehouse of memory, where every impression we receive from earliest infancy to the last hour of life is recorded with the minutest accuracy. These memories, however, are not inert and quiescent, like the marks on the vulcanite records of a gramophone; they are vitally active, each one forming a thread in the texture of our personality. The sum of all these impressions is the man himself, the ego, the form through which the general life is individualised. The outer man is but a mask; the real self dwells behind the veil of the Unconscious.

The unconscious mind is the storage space for memories, where every impression we receive from early childhood to our last moments is recorded with precise detail. However, these memories aren’t just sitting there doing nothing, like scratches on an old record player; they are actively alive, each one weaving a thread into the fabric of our personality. The total of all these impressions makes up who we are, our ego, the way through which our overall life is expressed as an individual. The outer persona is just a facade; the true self exists behind the curtain of the unconscious.

The Unconscious is also a power-house. It is dominated by feeling, and feeling is the force which impels our lives. It provides the energy for conscious thought and action, and for the performance of the vital processes of the body.

The unconscious is also a powerhouse. It’s driven by emotion, and emotion is the force that propels our lives. It supplies the energy for conscious thought and action, as well as for essential bodily processes.

Finally the Unconscious plays the part of supervisor over our physical processes. Digestion, assimilation, the circulation of the blood, the action of the lungs, the kidneys and all the vital organs are controlled by its agency. Our organism is not a clockwork machine which once wound up will run of itself. Its processes in all their complexity are supervised by mind. It is not the intellect, however, which does this work, but the Unconscious. The intellect still stands aghast before the problem of the human body, lost like Pascal in the profundities of analysis, each discovery only revealing new depths of mystery. But the Unconscious seems to be familiar with it in every detail.

Finally, the Unconscious acts as a supervisor over our physical processes. Digestion, assimilation, blood circulation, lung function, kidney activity, and all vital organs are managed by it. Our body isn't just a mechanical device that runs on its own once it's wound up. All its complex processes are overseen by the mind. However, it's not the intellect that handles this work; it’s the Unconscious. The intellect is still stunned by the complexities of the human body, lost like Pascal in the depths of analysis, where each discovery reveals new layers of mystery. But the Unconscious seems to know every detail of it.

It may be added that the Unconscious never sleeps; during the sleep of the conscious it seems to be more vigilant than during our waking hours.

It can be said that the Unconscious never sleeps; while the conscious mind is at rest, it appears to be more alert than when we are awake.

In comparison with these, the powers of the conscious mind seem almost insignificant. Derived from the Unconscious during the process of evolution, the conscious is, as it were, the antechamber where the crude energies of the Unconscious are selected and adapted for action on the world outside us. In the past we have unduly exaggerated the importance of the conscious intellect. To claim for it the discoveries of civilisation is to confuse the instrument with the agent, to attribute sight to the field-glass instead of to the eye behind it. The value of the conscious mind must not be underrated, however. It is a machine of the greatest value, the seat of reason, the social instincts and moral concepts. But it is a machine and not the engine, nor yet the engineer. It provides neither material nor power. These are furnished by the Unconscious.

Compared to these, the powers of the conscious mind seem almost trivial. Evolving from the Unconscious, the conscious mind is like a waiting room where the raw energies of the Unconscious are filtered and shaped for action in the outside world. In the past, we have overstated the significance of conscious intelligence. To credit it with the achievements of civilization is to mistake the tool for the user, like attributing vision to binoculars instead of the eye looking through them. However, we shouldn’t underestimate the value of the conscious mind. It is an incredibly valuable tool, housing reason, social instincts, and moral principles. But it is just a tool, not the driving force, nor the one who drives it. It provides neither the material nor the energy; those come from the Unconscious.

These two strata of mental life are in perpetual interaction one with the other. Just as everything conscious has its preliminary step in the Unconscious, so every conscious thought passes down into the lower stratum and there becomes an element in our being, partaking of the Unconscious energy, and playing its part in supervising and determining our mental and bodily states. If it is a healthful thought we are so much the better; if it is a diseased one we are so much the worse. It is this transformation of a thought into an element of our life that we call Autosuggestion. Since this is a normal part of the mind's action we shall have no difficulty in finding evidence of it in our daily experiences.

These two layers of mental life are continuously interacting with each other. Just as everything we are aware of has its initial stage in the Unconscious, every conscious thought eventually moves down into the lower layer and becomes a part of our being, drawing from the Unconscious energy and influencing our mental and physical states. If it's a positive thought, it benefits us; if it's a negative one, it harms us. This process of transforming a thought into a component of our life is what we refer to as Autosuggestion. Since this is a normal part of how the mind operates, we can easily find examples of it in our everyday experiences.

Walking down the street in a gloomy frame of mind you meet a buoyant, cheery acquaintance. The mere sight of his genial smile acts on you like a tonic, and when you have chatted with him for a few minutes your gloom has disappeared, giving place to cheerfulness and confidence. What has effected this change?—Nothing other than the idea in your own mind. As you watched his face, listened to his good-natured voice, noticed the play of his smile, your conscious mind was occupied by the idea of cheerfulness. This idea on being transferred to the Unconscious became a reality, so that without any logical grounds you became cheerful.

Walking down the street feeling down, you run into a lively, cheerful friend. Just seeing his friendly smile is like a mood booster, and after chatting for a few minutes, your sadness has faded, replaced by happiness and confidence. What caused this shift?—Nothing but the thought in your own mind. As you looked at his face, listened to his warm voice, and noticed his smile, your conscious mind was focused on the idea of happiness. This idea, once passed to your Unconscious, became a reality, so that without any logical reason, you found yourself feeling cheerful.

Few people, especially young people, are unacquainted with the effects produced by hearing or reading ghost-stories. You have spent the evening, let us say, at a friend's house, listening to terrifying tales of apparitions. At a late hour you leave the fireside circle to make your way home. The states of fear imaged before your mind have realised themselves in your Unconscious. You tread gingerly in the dark places, hurry past the churchyard and feel a distinct relief when the lights of home come into view. It is the old road you have so often traversed with perfect equanimity, but its cheerful associations are overlooked and the commonest objects tinged with the colour of your subjective states. Autosuggestion cannot change a post into a spectre, but if you are very impressionable it will so distort your sensory impressions that common sounds seem charged with supernatural significance and every-day objects take on terrifying shapes.

Few people, especially young people, are unaware of the effects of hearing or reading ghost stories. Let’s say you’ve spent the evening at a friend’s house, listening to spine-chilling tales of spirits. Late at night, you leave the cozy gathering to head home. The fears conjured up in your mind have seeped into your subconscious. You step carefully in the dark areas, rush past the graveyard, and feel a wave of relief when you finally see the lights of home. It’s the same road you’ve walked many times without a worry, but now its happy memories are forgotten and ordinary objects appear tainted by your anxious feelings. Autosuggestion can’t turn a post into a ghost, but if you’re highly impressionable, it can twist your sensory perceptions so that regular sounds seem full of eerie meaning and everyday items take on frightening forms.

In each of the above examples the idea of a mental state—cheerfulness or fear—was presented to the mind. The idea on reaching the Unconscious became a reality; that is to say, you actually became cheerful or frightened.

In each of the examples above, the concept of a mental state—cheerfulness or fear—was brought to the mind. Once the idea reached the Unconscious, it became a reality; in other words, you truly became cheerful or scared.

The same process is much easier to recognise where the resultant is not a mental but a bodily state.

The same process is much easier to recognize when the result is not a mental state but a physical one.

One often meets people who take a delight in describing with a wealth of detail the disorders with which they or their friends are afflicted. A sensitive person is condemned by social usage to listen to a harrowing account of some grave malady. As detail succeeds detail the listener feels a chilly discomfort stealing over him. He turns pale, breaks into a cold perspiration, and is aware of an unpleasant sensation at the pit of the stomach. Sometimes, generally where the listener is a child, actual vomiting or a fainting fit may ensue. These effects are undeniably physical; to produce them the organic processes must have been sensibly disturbed. Yet their cause lies entirely in the idea of illness, which, ruthlessly impressed upon the mind, realises itself in the Unconscious.

One often meets people who enjoy describing in detail the health issues they or their friends have. A sensitive person is socially obligated to listen to a distressing account of some serious illness. As one detail follows another, the listener feels a chilly discomfort creeping in. They turn pale, break out in a cold sweat, and feel an unpleasant sensation in their stomach. Sometimes, especially if the listener is a child, there can even be actual vomiting or fainting. These reactions are definitely physical; to happen, the body's processes must have been noticeably disturbed. Yet, the cause is entirely in the idea of illness, which, forcefully impressed upon the mind, manifests itself in the Unconscious.

This effect may be so precise as to reproduce the actual symptoms of the disease described. Medical students engaged in the study of some particular malady frequently develop its characteristic symptoms.

This effect can be so accurate that it actually mimics the symptoms of the described disease. Medical students studying a specific illness often end up developing its typical symptoms.

Everyone is acquainted with the experience known as "stage fright." The victim may be a normal person, healthy both in mind and body. He may possess in private life a good voice, a mind fertile in ideas and a gift of fluent expression. He may know quite surely that his audience is friendly and sympathetic to the ideas he wishes to unfold. But let him mount the steps of a platform. Immediately his knees begin to tremble and his heart to palpitate; his mind becomes a blank or a chaos, his tongue and lips refuse to frame coherent sounds, and after a few stammerings he is forced to make a ludicrous withdrawal. The cause of this baffling experience lay in the thoughts which occupied the subject's mind before his public appearance. He was afraid of making himself ridiculous. He expected to feel uncomfortable, feared that he would forget his speech or be unable to express himself. These negative ideas, penetrating to the Unconscious, realised themselves and precisely what he feared took place.

Everyone knows what "stage fright" feels like. The person affected could be completely normal, healthy in both mind and body. They might have a great voice, a mind full of ideas, and the ability to express themselves well in private. They might even be sure that their audience is friendly and supportive of the ideas they want to share. But as soon as they step onto the stage, their knees start to shake, their heart races, their mind goes blank or turns to chaos, and their tongue and lips struggle to form coherent words. After a few stutters, they might have to awkwardly back away. The reason behind this confusing experience lies in the thoughts that filled their mind before going on stage. They were afraid of embarrassing themselves. They anticipated feeling uncomfortable, worried they would forget their speech or not be able to articulate their thoughts. These negative ideas seeped into their subconscious, and what they feared ended up happening.

If you live in a town you have probably seen people who, in carelessly crossing the street, find themselves in danger of being run down by a vehicle. In this position they sometimes stand for an appreciable time "rooted," as we say, "to the spot." This is because the danger seems so close that they imagine themselves powerless to elude it. As soon as this idea gives place to that of escape they get out of the way as fast as they can. If their first idea persisted, however, the actual powerlessness resulting from it would likewise persist, and unless the vehicle stopped or turned aside they would infallibly be run over.

If you live in a town, you’ve probably seen people who, by carelessly crossing the street, put themselves in danger of being hit by a car. In that moment, they sometimes freeze, as we say, “rooted to the spot.” This happens because the danger feels so immediate that they think they can't escape it. But as soon as they shift their focus to the idea of getting away, they move out of the way as quickly as they can. If they had kept that initial thought, though, the actual feeling of helplessness would also stay, and unless the car stopped or swerved, they would definitely get run over.

One occasionally meets people suffering from a nervous complaint known as St. Vitus' Dance. They have a disconcerting habit of contorting their faces, screwing round their necks or twitching their shoulders. It is a well known fact that those who come into close contact with them, living in the same house or working in the same office, are liable to contract the same habit, often performing the action without themselves being aware of it. This is due to the operation of the same law. The idea of the habit, being repeatedly presented to their minds, realises itself, and they begin to perform a similar movement in their own persons.

One sometimes meets people dealing with a nervous condition known as St. Vitus' Dance. They have an unsettling tendency to twist their faces, turn their necks, or twitch their shoulders. It's a well-known fact that those who are in close proximity to them, whether living in the same house or working in the same office, are likely to pick up the same habit, often doing it without even realizing. This happens because of the same principle at work. The idea of the habit, being constantly shown to them, becomes real, and they start to make similar movements themselves.

Examples of this law present themselves at every turn. Have you ever asked yourself why some people faint at the sight of blood, or why most of us turn giddy when we look down from a great height?

Examples of this law are everywhere. Have you ever wondered why some people faint at the sight of blood, or why most of us feel dizzy when we look down from a great height?

If we turn to the sufferers from neurosis we find some who have lost their powers of speech or of vision; some, like the blacksmith we saw in Coué's clinic, who have lost the use of their limbs; others suffering from a functional disturbance of one of the vital organs. The cause in each case is nothing more tangible than an idea which has become realised in the Unconscious mind.

If we look at people dealing with neurosis, we see some who have lost their ability to speak or see; some, like the blacksmith we noticed in Coué's clinic, have lost the use of their limbs; others are experiencing a functional issue with one of their vital organs. In each situation, the cause is nothing more substantial than an idea that has taken hold in the unconscious mind.

These instances show clearly enough that the thoughts we think do actually become realities in the Unconscious. But is this a universal law, operating in every life, or merely something contingent and occasional? Sometimes irrelevant cheerfulness seems only to make despondency more deep. Certain types of individual are only irritated by the performance of a stage comedy. Physicians listen to the circumstantial accounts of their patients' ailments without being in the least upset. These facts seem at first sight at variance with the rule. But they are only apparent exceptions which serve to test and verify it. The physical or mental effect invariably corresponds with the idea present in the mind, but this need not be identical with the thought communicated from without. Sometimes a judgment interposes itself, or it may be that the idea calls up an associated idea which possesses greater vitality and therefore dislodges it. A gloomy person who meets a cheerful acquaintance may mentally contrast himself with the latter, setting his own troubles beside the other's good fortune, his own grounds for sadness beside the other's grounds for satisfaction. Thus the idea of his own unhappiness is strengthened and sinking into the Unconscious makes still deeper the despondency he experienced before. In the same way the doctor, listening to the symptoms of a patient, does not allow these distressful ideas to dwell in his conscious mind. His thought passes on immediately to the remedy, to the idea of the help he must give. Not only does he manifest this helpfulness in reasoned action, but also, by Unconscious realisation, in his very bearing and manner. Or his mind may be concentrated on the scientific bearings of the case, so that he will involuntarily treat the patient as a specimen on which to pursue his researches. The steeplejack experiences no giddiness or fear in scaling a church spire because the thought of danger is immediately replaced by the knowledge of his own clear head and sure foot.

These examples clearly show that the thoughts we have actually become realities in the Unconscious. But is this a universal principle that applies to everyone, or just something that happens sometimes? Occasionally, irrelevant cheerfulness seems to deepen feelings of sadness. Some people get annoyed by watching a comedic performance. Doctors listen to their patients describe their symptoms without being upset at all. These situations might initially seem to contradict the rule. However, they are only apparent exceptions that help test and confirm it. The physical or mental effect always relates to the idea in the mind, but this doesn't have to match the thought that's communicated from the outside. Sometimes a judgment steps in, or the idea may trigger a related idea that is more powerful and pushes the original thought aside. A gloomy person meeting a cheerful friend might mentally compare himself to that friend, weighing his own problems against the other person's good fortune, and his own reasons for sadness against the other person's reasons for happiness. This way, the idea of his unhappiness gets stronger, and sinking into the Unconscious deepens the sadness he already felt. Similarly, when a doctor listens to a patient’s symptoms, he doesn’t let those troubling thoughts linger in his conscious mind. His thoughts quickly shift to finding a remedy, focusing on the help he needs to provide. He not only shows this helpfulness through his actions but also, through Unconscious realization, in his attitude and demeanor. Alternatively, his mind may focus on the scientific aspects of the case, leading him to treat the patient as a subject for his research. The steeplejack feels no dizziness or fear while climbing a church spire because the thought of danger is immediately replaced by his awareness of his own steadiness and skill.

This brings us to a point which is of great practical importance in the performance of curative autosuggestion. No idea presented to the mind can realise itself unless the mind accepts it.

This brings us to a point that is very important in the practice of curative autosuggestion. No idea presented to the mind can come true unless the mind accepts it.

Most of the errors made hitherto in this field have been due to the neglect of this fundamental fact. If a patient is suffering from severe toothache it is not of the slightest use to say to him: "You have no pain." The statement is so grossly opposed to the fact that "acceptation" is impossible. The patient will reject the suggestion, affirm the fact of his suffering, and so, by allowing his conscious mind to dwell on it, probably make it more intense.

Most of the mistakes made so far in this area have come from ignoring this basic truth. If a patient is dealing with severe tooth pain, it's completely pointless to tell them, "You aren’t in pain." That statement is so clearly wrong that it can’t be accepted. The patient will dismiss the suggestion, reinforce their experience of suffering, and by focusing on it, likely make the pain feel even worse.

We are now in a position to formulate the basic law of autosuggestion as follows:—

We can now outline the fundamental principle of autosuggestion like this:—

Every idea which enters the conscious mind, if it is accepted by the Unconscious, is transformed by it into a reality and forms henceforth a permanent element in our life.

Every idea that enters the conscious mind, if it is accepted by the Unconscious, is changed by it into a reality and becomes a permanent part of our life.

This is the process called "Spontaneous Autosuggestion." It is a law by which the mind of man has always worked, and by which all our minds are working daily.

This is the process called "Spontaneous Autosuggestion." It is a principle by which the human mind has always operated, and by which all our minds function every day.

The reader will see from the examples cited and from others which he will constantly meet that the thoughts we think determine not only our mental states, our sentiments and emotions, but the delicate actions and adjustments of our physical bodies. Trembling, palpitation, stammering, blushing—not to speak of the pathological states which occur in neurosis—are due to modifications and changes in the blood-flow, in muscular action and in the working of the vital organs. These changes are not voluntary and conscious ones, they are determined by the Unconscious and come to us often with a shock of surprise.

The reader will notice from the examples provided and from others they will frequently encounter that the thoughts we have influence not only our mental states, feelings, and emotions but also the subtle actions and adjustments of our physical bodies. Trembling, heart racing, stammering, blushing—not to mention the pathological conditions that occur in neurosis—are caused by changes in blood flow, muscle action, and the functioning of vital organs. These changes aren’t voluntary and conscious; they are driven by the Unconscious and often come to us as a surprising shock.

It must be evident that if we fill our conscious minds with ideas of health, joy, goodness, efficiency, and can ensure their acceptation by the Unconscious, these ideas too will become realities, capable of lifting us on to a new plane of being. The difficulty which has hitherto so frequently brought these hopes to naught is that of ensuring acceptation. This will be treated in the next chapter.

It should be clear that if we fill our conscious minds with thoughts of health, happiness, kindness, and effectiveness, and ensure that our Unconscious accepts them, these ideas will also become realities that can elevate us to a new level of existence. The challenge that has often dashed these hopes in the past is making sure they are accepted. This will be discussed in the next chapter.

To sum up, the whole process of Autosuggestion consists of two steps: (1) The acceptation of an idea. (2) Its transformation into a reality. Both these operations are performed by the Unconscious. Whether the idea is originated in the mind of the subject or is presented from without by the agency of another person is a matter of indifference. In both cases it undergoes the same process: it is submitted to the Unconscious, accepted or rejected, and so either realised or ignored. Thus the distinction between Autosuggestion and Heterosuggestion is seen to be both arbitrary and superficial. In essentials all suggestion is Autosuggestion. The only distinction we need make is between Spontaneous Autosuggestion, which takes place independently of our will and choice, and Induced Autosuggestion, in which we consciously select the ideas we wish to realise and purposely convey them to the Unconscious.

To sum it up, the whole process of Autosuggestion involves two steps: (1) Accepting an idea. (2) Turning it into a reality. Both of these actions are carried out by the Unconscious. Whether the idea comes from the person's mind or is presented by someone else doesn't matter. In both cases, it goes through the same process: it is processed by the Unconscious, accepted or rejected, and then either realized or ignored. Therefore, the difference between Autosuggestion and Heterosuggestion is both arbitrary and superficial. Essentially, all suggestion is Autosuggestion. The only distinction we need to make is between Spontaneous Autosuggestion, which happens without our will and choice, and Induced Autosuggestion, where we consciously choose the ideas we want to realize and intentionally send them to the Unconscious.




CHAPTER V

THOUGHT AND THE WILL

If we can get the Unconscious to accept an idea, realisation follows automatically. The only difficulty which confronts us in the practice of Induced Autosuggestion is to ensure acceptation, and that is a difficulty which no method prior to that of Emile Coué has satisfactorily surmounted.

If we can get the unconscious mind to accept an idea, realization happens automatically. The only challenge we face in practicing Induced Autosuggestion is ensuring acceptance, and that's a challenge that no method before Emile Coué's has successfully overcome.

Every idea which enters the mind is charged, to a greater or less extent, with emotion. This emotional charge may be imperceptible, as with ideas to which we are indifferent, or it may be very great, as when the idea is closely related to our personal interests. All the ideas we are likely to make the subjects of Induced Autosuggestion are of the latter class, since they refer to health, energy, success or some goal equally dear to our hearts. The greater the degree of emotion accompanying an idea, the more potent is the autosuggestion resulting from it. Thus a moment of violent fright may give rise to effects which last a lifetime. This emotional factor also plays a large part in securing acceptation.

Every idea that enters our minds carries some level of emotion. This emotional charge can be barely noticeable, like ideas we don't really care about, or it can be very strong, especially when the idea relates closely to our personal interests. The ideas that we're most likely to use for Induced Autosuggestion fall into the latter category, as they pertain to health, energy, success, or other goals that matter deeply to us. The stronger the emotion tied to an idea, the more powerful the autosuggestion that comes from it. For example, a moment of intense fear can lead to lasting effects for a lifetime. This emotional aspect also plays a significant role in gaining acceptance.

So far as one can see, the acceptation or rejection of an idea by the Unconscious depends on the associations with which it is connected. Thus, an idea is accepted when it evokes similar ideas charged with emotion of the same quality. It is rejected when it is associated with contrary ideas, which are, therefore, contrary in their emotional charge. In the latter case, the original idea is neutralised by its associations, somewhat in the same way as an acid is neutralised by an alkali. An example will serve to make this clearer.

As far as we can tell, whether the Unconscious accepts or rejects an idea depends on the associations linked to it. An idea gets accepted when it brings up similar ideas that carry the same emotional charge. It gets rejected when it’s associated with opposing ideas, which have a different emotional charge. In this case, the original idea gets neutralized by its associations, similar to how an acid is neutralized by an alkali. An example will help clarify this.

You are on a cross-channel boat on a roughish passage. You go up to a sailor and say to him in a sympathetic tone: "My dear fellow, you're looking very ill. Aren't you going to be sea-sick?" According to his temperament he either laughs at your "joke" or expresses a pardonable irritation. But he does not become sick because the associations called up are contrary ones. Sea-sickness is associated in his mind with his own immunity from it, and therefore evokes not fear but self-confidence. Pursuing your somewhat inhumane experiment you approach a timid-looking passenger. "My dear sir, how ill you look! I feel sure you are going to be sea-sick. Let me help you down below." He turns pale. The word "sea-sickness" associates itself with his own fears and forebodings. He accepts your aid down to his berth and there the pernicious autosuggestion is realised. In the first case the idea was refused, because it was overwhelmed by a contrary association; in the second the Unconscious accepted it, since it was reinforced by similar ideas from within.

You’re on a boat crossing the channel, and the waves are a bit choppy. You walk up to a sailor and say sympathetically, “Hey there, you look really sick. Aren’t you going to get sea-sick?” Depending on his mood, he either laughs at your “joke” or shows some understandable annoyance. But he doesn’t actually get sick because his mind connects sea-sickness with his own ability to avoid it, which brings him confidence instead of fear. Continuing your somewhat cruel experiment, you approach a nervous-looking passenger. “Sir, you look unwell! I’m sure you’re going to get sea-sick. Let me help you down below.” He goes pale. The term “sea-sickness” triggers his own fears and worries. He accepts your help to his cabin, and there the harmful suggestion comes true. In the first case, he rejected the idea because it was overshadowed by a contrary thought; in the second case, his mind accepted it because it resonated with his own inner fears.

But supposing to a sick mind, permeated with thoughts of disease, a thought of health is presented. How can we avoid the malassociation which tends to neutralise it?

But if a sick mind, filled with thoughts of illness, is presented with a thought of health, how can we prevent the negative associations that tend to cancel it out?

We can think of the Unconscious as a tide which ebbs and flows. In sleep it seems to submerge the conscious altogether, while at our moments of full wakefulness, when the attention and will are both at work, the tide is at its lowest ebb. Between these two extremes are any number of intermediary levels. When we are drowsy, dreamy, lulled into a gentle reverie by music or by a picture or a poem, the Unconscious tide is high; the more wakeful and alert we become the lower it sinks. This submersion of the conscious mind is called by Baudouin the "Outcropping of the Subconscious." The highest degree of outcropping, compatible with the conscious direction of our thoughts, occurs just before we fall asleep and just after we wake.

We can think of the Unconscious like a tide that comes in and goes out. When we sleep, it seems to completely drown out our conscious mind, while during our fully alert moments, when our focus and will are active, the tide is at its lowest. Between these two extremes are many different levels. When we feel drowsy, dreamy, or gently lulled by music, a picture, or a poem, the Unconscious tide is high; as we become more awake and alert, it recedes. This drowning of the conscious mind is referred to by Baudouin as the "Outcropping of the Subconscious." The highest degree of outcropping, where our conscious thoughts are still directed, happens just before we fall asleep and just after we wake.

It is fairly obvious that the greater the outcropping the more accessible these dynamic strata of the mind become, and the easier it is to implant there any idea we wish to realise.

It’s pretty clear that the more prominent the outcropping, the more accessible these dynamic layers of the mind become, and the easier it is to plant any idea we want to realize there.

As the Unconscious tide rises the active levels of the mind are overflowed; thought is released from its task of serving our conscious aims in the real world of matter, and moves among the more primal wishes and desires which people the Unconscious, like a diver walking the strange world beneath the sea. But the laws by which thought is governed on this sub-surface level are not those of our ordinary waking consciousness. During outcropping association by contraries does not seem readily to take place. Thus the mal-association, which neutralised the desired idea and so prevented acceptation, no longer presents itself. We all know what happens during a "day-dream" or "brown-study," when the Unconscious tide is high. A succession of bright images glides smoothly through the mind. The original thought spins itself on and on; no obstacles seem to stop it, no questions of probability arise; we are cut off from the actual conditions of life and live in a world where all things are possible. These day-dreams cause very potent autosuggestions, and one should take care that they are wholesome and innocent; but the important point is that on this level of consciousness association seems to operate by similarity, and emotion is comparatively intense. These conditions are highly favourable to acceptation.

As the unconscious tide rises, the active levels of the mind overflow; thoughts break free from their role of serving our conscious goals in the real world and drift among the deeper wishes and desires that fill the unconscious, like a diver exploring the strange world beneath the sea. However, the rules guiding thought at this deeper level are not the same as those in our usual waking consciousness. Here, associations based on opposites don’t easily occur. As a result, the wrong associations that blocked the desired idea and prevented acceptance no longer arise. We all know what happens during a “daydream” or “staring into space” when the unconscious tide is high. A series of vivid images flows smoothly through the mind. The original thought spins endlessly; no barriers seem to hinder it, and no questions about reality pop up; we are detached from the actual conditions of life and exist in a realm where anything is possible. These daydreams create powerful autosuggestions, so it’s essential to ensure they are positive and pure; the key point is that at this level of consciousness, associations seem to work through similarities, and emotions run comparatively high. These conditions are very favorable for acceptance.

If, on getting into bed at night, we assume a comfortable posture, relax our muscles and close our eyes, we fall naturally into a stage of semi-consciousness akin to that of day-dreaming. If now we introduce into the mind any desired idea, it is freed from the inhibiting associations of daily life, associates itself by similarity, and attracts emotion of the same quality as its own charge. The Unconscious is thus caused to accept it, and inevitably it is turned into an autosuggestion. Every time we repeat this process the associative power of the idea is increased, its emotional value grows greater, and the autosuggestion resulting from it is more powerful. By this means we can induce the Unconscious to accept an idea, the normal associations of which are contrary and unfavourable. The person with a disease-soaked mind can gradually implant ideas of health, filling his Unconscious daily with healing thoughts. The instrument we use is Thought, and the condition essential to success is that the conscious mind shall be lulled to rest.

If, when we get into bed at night, we find a comfortable position, relax our muscles, and close our eyes, we naturally drift into a state of semi-consciousness similar to daydreaming. If we then introduce any desired idea into our mind, it becomes free from the limiting associations of our daily lives, connects with similar thoughts, and attracts emotions that match its own vibe. This way, the Unconscious begins to accept it, and it inevitably turns into an autosuggestion. Each time we go through this process, the idea's associative power increases, its emotional weight becomes stronger, and the resulting autosuggestion gets more potent. In this way, we can encourage the Unconscious to accept an idea that would normally have conflicting and unfavorable associations. A person struggling with a negative mindset can gradually instill thoughts of health, continuously filling their Unconscious with healing ideas. The tool we use is Thought, and the key condition for success is that the conscious mind must be relaxed.

Systems which hitherto have tried to make use of autosuggestion have failed to secure reliable results because they did not place their reliance on Thought, but tried to compel the Unconscious to accept an idea by exercising the Will. Obviously, such attempts are doomed to failure. By using the will we automatically wake ourselves up, suppress the encroaching tide of the Unconscious, and thereby destroy the condition by which alone we can succeed.

Systems that have tried to use autosuggestion in the past have failed to achieve consistent results because they didn't rely on Thought; instead, they attempted to force the Unconscious to accept an idea through sheer willpower. Clearly, such efforts are bound to fail. When we use willpower, we inadvertently wake ourselves up, push back against the overwhelming influence of the Unconscious, and thereby eliminate the very state that allows us to succeed.

It is worth our while to note more closely how this happens. A sufferer, whose mind is filled with thoughts of ill-health, sits down to compel himself to accept a good suggestion. He calls up a thought of health and makes an effort of the will to impress it on the Unconscious. This effort restores him to full wakefulness and so evokes the customary association—disease. Consequently, he finds himself contemplating the exact opposite of what he desired. He summons his will again and recalls the healthful thought, but since he is now wider awake than ever, association is even more rapid and powerful than before. The disease-thought is now in full possession of his mind and all the efforts of his will fail to dislodge it. Indeed the harder he struggles the more fully the evil thought possesses him.

It’s important to take a closer look at how this happens. A person who is preoccupied with thoughts of being unwell sits down to try and accept a positive suggestion. He thinks of being healthy and makes a willful effort to impress that thought onto his unconscious mind. This effort brings him back to full awareness and triggers the usual association—sickness. As a result, he ends up thinking about exactly the opposite of what he wanted. He tries again to focus on the healthy thought, but since he’s now more awake than ever, the associations come even faster and stronger than before. The thought of disease now completely takes over his mind, and all his attempts to push it away fail. In fact, the more he struggles, the more the negative thought controls him.

This gives us a glimpse of the new and startling discovery to which Coué's uniform success is due; namely, that when the will is in conflict with an idea, the idea invariably gains the day. This is true, of course, not only of Induced Autosuggestion, but also of the spontaneous suggestions which occur in daily life. A few examples will make this clear.

This shows us a look into the new and surprising discovery behind Coué's consistent success; specifically, that when the will clashes with an idea, the idea always wins. This applies not just to Induced Autosuggestion, but also to the spontaneous suggestions that happen in everyday life. A few examples will clarify this.

Most of us know how, when we have some difficult duty to perform, a chance word of discouragement will dwell in the mind, eating away our self-confidence and attuning our minds to failure. All the efforts of our will fail to throw it off; indeed, the more we struggle against it the more we become obsessed with it.

Most of us understand how, when we have a tough task ahead, a random word of discouragement can stick in our minds, eroding our self-confidence and leading us to expect failure. All our efforts to shake it off fall short; in fact, the harder we fight against it, the more we become fixated on it.

Very similar to this is the state of mind of the person suffering from stage-fright. He is obsessed with ideas of failure and all the efforts of his will are powerless to overcome them. Indeed, it is the state of effort and tension which makes his discomfiture so complete.

Very similar to this is the mindset of someone dealing with stage fright. They become fixated on thoughts of failing, and no amount of willpower can help them shake those feelings. In fact, it's the struggle and tension that make their discomfort so intense.

Sport offers many examples of the working of this law.

Sport shows many examples of how this law works.

A tennis-player is engaged to play in an important match. He wishes, of course, to win, but fears that he will lose. Even before the day of the game his fears begin to realise themselves. He is nervy and "out of sorts." In fact, the Unconscious is creating the conditions best suited to realise the thought in his mind—failure. When the game begins his skill seems to have deserted him. He summons the resources of his will and tries to compel himself to play well, straining every nerve to recapture the old dexterity. But all his efforts only make him play worse and worse. The harder he tries the more signally he fails. The energy he calls up obeys not his will but the idea in his mind, not the desire to win but the dominant thought of failure.

A tennis player is set to compete in an important match. He obviously wants to win, but he’s worried about losing. Even before the day of the game, his fears start to take shape. He feels anxious and "out of sorts." In fact, his unconscious mind is creating conditions that align with his thoughts—failure. When the game starts, it feels like his skill has left him. He digs deep and tries to push himself to play well, straining every nerve to regain his old agility. But all his efforts only make him play worse and worse. The harder he tries, the more he fails. The energy he summons doesn’t follow his will but the idea in his mind, not the desire to win but the overwhelming thought of failure.

The fatal attraction of the bunker for the nervous golfer is due to the same cause. With his mind's eye he sees his ball alighting in the most unfavourable spot. He may use any club he likes, he may make a long drive or a short; as long as the thought of the bunker dominates his mind, the ball will inevitably find its way into it. The more he calls on his will to help him, the worse his plight is likely to be. Success is not gained by effort but by right thinking. The champion golfer or tennis-player is not a person of herculean frame and immense will-power. His whole life has been dominated by the thought of success in the game at which he excels.

The strong pull of the bunker for the anxious golfer is caused by the same reason. In his imagination, he pictures his ball landing in the worst possible spot. He can choose any club, make a long or short shot; as long as the idea of the bunker occupies his mind, the ball will definitely end up in it. The more he tries to force himself not to think about it, the worse his situation is likely to become. Success isn't achieved through sheer effort but through the right mindset. The top golfer or tennis player isn't just someone with a powerful build and immense willpower. Their entire life has been shaped by the idea of success in the sport they excel at.

Young persons sitting for an examination sometimes undergo this painful experience. On reading through their papers they find that all their knowledge has suddenly deserted them. Their mind is an appalling blank and not one relevant thought can they recall. The more they grit their teeth and summon the powers of the will, the further the desired ideas flee. But when they have left the examination-room and the tension relaxes, the ideas they were seeking flow tantalisingly back into the mind. Their forgetfulness was due to thoughts of failure previously nourished in the mind. The application of the will only made the disaster more complete.

Young people taking an exam often go through this painful experience. As they review their papers, they find that all their knowledge has suddenly vanished. Their minds are completely blank, and they can’t recall any relevant thoughts. The harder they grit their teeth and try to focus, the more the ideas they need seem to slip away. But once they leave the exam room and the stress eases, the thoughts they were searching for come flooding back. Their forgetfulness was caused by the fears of failure that had been lingering in their minds. Trying to force it only made things worse.

This explains the baffling experience of the drug-taker, the drunkard, the victim of some vicious craving. His mind is obsessed by the desire for satisfaction. The efforts of the will to restrain it only make it more overmastering. Repeated failures convince him at length that he is powerless to control himself, and this idea, operating as an autosuggestion, increases his impotence. So in despair, he abandons himself to his obsession, and his life ends in wreckage.

This describes the confusing experience of someone who is addicted to drugs, alcohol, or some other harmful urge. Their mind is consumed by the need for fulfillment. Trying to resist only makes the urge stronger. After failing multiple times, they ultimately feel like they can't control themselves, and this belief, acting as a form of self-suggestion, worsens their inability to resist. In their despair, they give in to their obsession, and their life spirals into chaos.

We can now see, not only that the Will is incapable of vanquishing a thought, but that as fast as the Will brings up its big guns, Thought captures them and turns them against it.

We can now see that the will can't overpower a thought, and as quickly as the will brings out its heavy artillery, thought takes control of it and uses it against the will.

This truth, which Baudouin calls the Law of Reversed Effort, is thus stated by Coué:

This truth, which Baudouin refers to as the Law of Reversed Effort, is expressed by Coué as follows:

"When the Imagination and the Will are in conflict the Imagination invariably gains the day."

When the imagination and will clash, the imagination always comes out on top.

"In the conflict between the Will and the Imagination, the force of the Imagination is in direct ratio to the square of the Will."

"In the struggle between Will and Imagination, the power of Imagination is directly proportional to the square of the Will."

The mathematical terms are used, of course, only metaphorically.

The mathematical terms are used metaphorically, of course.

Thus the Will turns out to be, not the commanding monarch of life, as many people would have it, but a blind Samson, capable either of turning the mill or of pulling down the pillars.

Thus the Will turns out to be, not the commanding monarch of life, as many people would have it, but a blind Samson, capable either of turning the mill or of pulling down the pillars.

Autosuggestion succeeds by avoiding conflict. It replaces wrong thought by right, literally applying in the sphere of science the principle enunciated in the New Testament: "Resist not evil, but overcome evil with good."

Autosuggestion works by steering clear of conflict. It swaps out incorrect thoughts for correct ones, literally putting into practice the principle stated in the New Testament: "Resist not evil, but overcome evil with good."

This doctrine is in no sense a negation of the will. It simply puts it in its right place, subordinates it to a higher power. A moment's reflection will suffice to show that the will cannot be more than the servant of thought. We are incapable of exercising the will unless the imagination has first furnished it with a goal. We cannot simply will, we must will something, and that something exists in our minds as an idea. The will acts rightly when it is in harmony with the idea in the mind.

This idea doesn’t deny the will at all. It just puts it where it belongs, under a greater power. A little thought shows that the will can only serve thought. We can't use our will without the imagination first giving it a purpose. We can’t just will for the sake of it; we have to will for something, and that something is an idea that exists in our minds. The will functions correctly when it aligns with the idea in our minds.

But what happens when, in the smooth execution of our idea, we are confronted with an obstacle? This obstacle may exist outside us, as did the golfer's bunker, but it must also exist as an idea in our minds or we should not be aware of it.

But what do we do when, while smoothly carrying out our idea, we hit a roadblock? This roadblock can be outside of us, like the golfer's bunker, but it also has to exist as a concept in our minds; otherwise, we wouldn't even recognize it.

As long as we allow this mental image to stay there, the efforts of our will to overcome it only make it more irresistible. We run our heads against it like a goat butting a brick wall. Indeed, in this way we can magnify the smallest difficulty until it becomes insurmountable—we can make mole-hills into mountains. This is precisely what the neurasthenic does. The idea of a difficulty dwells unchanged in his mind, and all his efforts to overcome it only increase its dimensions, until it overpowers him and he faints in the effort to cross a street.

As long as we let this mental image stick around, our attempts to overcome it just make it more overwhelming. We bang our heads against it like a goat hitting a brick wall. In fact, we can blow the smallest problem out of proportion until it feels impossible—we can turn molehills into mountains. This is exactly what someone with neurasthenia does. The thought of a problem stays the same in their mind, and all their efforts to tackle it only make it seem bigger, until it takes over and they can’t even manage to cross the street.

But as soon as we change the idea our troubles vanish. By means of the intellect we can substitute for the blank idea of the obstacle that of the means to overcome it. Immediately, the will is brought into harmony again with thought, and we go forward to the triumphant attainment of our end. It may be that the means adopted consist of a frontal attack, the overcoming of an obstacle by force. But before we bring this force into play, the mind must have approved it—must have entertained the idea of its probable success. We must, in fact, have thought of the obstacle as already smashed down and flattened out by our attack. Otherwise, we should involve ourselves in the conflict depicted above, and our force would be exhausted in a futile internal battle. In a frontal attack against an obstacle we use effort, and effort, to be effective, must be approved by the reason and preceded, to some extent, by the idea of success.

But as soon as we change our mindset, our problems disappear. With our intellect, we can replace the empty idea of the obstacle with the thought of how to overcome it. As a result, our will aligns with our thoughts again, and we move forward to successfully achieve our goal. The approach we take might involve a direct attack, overcoming the obstacle by force. However, before we apply this force, our mind must approve it—it must entertain the idea that it could succeed. We need to visualize the obstacle as already defeated and flattened by our efforts. If not, we risk getting caught in the internal struggle mentioned earlier, and our energy would be wasted in a pointless conflict. In a direct attack on an obstacle, we use effort, and for that effort to be effective, it must be backed by reason and preceded, to some extent, by the thought of success.

Thus, even in our dealings with the outside world, Thought is always master of the will. How much more so when our action is turned inward! When practising autosuggestion we are living in the mind, where thoughts are the only realities. We can meet with no obstacle other than that of Thought itself. Obviously then, the frontal attack, the exertion of effort, can never be admissible, for it sets the will and the thought at once in opposition. The turning of our thoughts from the mere recognition of an obstacle to the idea of the means to overcome it, is no longer a preliminary, as in the case of outward action. In itself it clears away the obstacle. By procuring the right idea our end is already attained.

Thus, even when we interact with the outside world, our thoughts are always in control of our will. It’s even more true when we focus inward! When we practice self-suggestion, we exist in the mind, where thoughts are the only truths. The only obstacle we face is our own thoughts. Clearly, a direct confrontation or putting in effort isn’t effective, as it pits our will against our thoughts. Redirecting our thoughts from simply recognizing an obstacle to thinking about how to overcome it isn’t just a first step, as it is with outside actions. Instead, it removes the obstacle itself. By finding the right idea, we’ve already achieved our goal.

In applying effort during the practice of Induced Autosuggestion, we use in the world of mind an instrument fashioned for use in the world of matter. It is as if we tried to solve a mathematical problem by mauling the book with a tin-opener.

In putting in effort during the practice of Induced Autosuggestion, we use a tool designed for the mental world, even though it’s meant for the material world. It’s like trying to solve a math problem by attacking the book with a can opener.

For two reasons then, effort must never be allowed to intrude during the practice of autosuggestion: first because it wakes us up and so suppresses the tide of the Unconscious, secondly because it causes conflict between Thought and the will.

For two reasons, we should never let effort interfere during the practice of autosuggestion: first, because it wakes us up and suppresses the flow of the Unconscious; second, because it creates a conflict between Thought and will.

One other interesting fact emerges from an examination of the foregoing examples. In each case we find that the idea which occupied the mind was of a final state, an accomplished fact. The golfer was thinking of his ball dropping into the bunker, the tennis-player of his defeat, the examinee of his failure. In each case the Unconscious realised the thought in its own way, chose inevitably the means best suited to arrive at its end—the realisation of the idea. In the case of the golfer the most delicate physical adjustments were necessary. Stance, grip and swing all contributed their quota, but these physical adjustments were performed unconsciously, the conscious mind being unaware of them. From this we see that we need not suggest the way in which our aim is to be accomplished. If we fill our minds with the thought of the desired end, provided that end is possible, the Unconscious will lead us to it by the easiest, most direct path.

One other interesting fact comes to light when we look at the examples above. In every case, we notice that the thought in mind was about a final outcome, a done deal. The golfer was imagining his ball landing in the bunker, the tennis player was thinking about losing, and the test taker was focused on failing. In each instance, the Unconscious acted on that thought in its own way, inevitably selecting the means best suited to achieve the goal—the realization of that idea. For the golfer, it required precise physical adjustments. Stance, grip, and swing all played a part, but these adjustments were made unconsciously, without the conscious mind being aware of them. This shows us that we don't need to dictate how our goals should be achieved. If we fill our minds with the thought of our desired outcome, as long as that outcome is achievable, the Unconscious will guide us there by the easiest and most straightforward route.

Here we catch a glimpse of the truth behind what is called "luck." We are told that everything comes to him who waits, and this is literally true, provided he waits in the right frame of mind. Some men are notoriously lucky in business; whatever they touch seems to "turn to gold." The secret of their success lies in the fact that they confidently expect to succeed. There is no need to go so far as the writers of the school of "New Thought," and claim that suggestion can set in motion transcendental laws outside man's own nature. It is quite clear that the man who expects success, of whatever kind it may be, will unconsciously take up the right attitude to his environment; will involuntarily close with fleeting opportunity, and by his inner fitness command the circumstances without.

Here we get a glimpse of the truth behind what we call "luck." We're told that good things come to those who wait, and this is true, as long as you wait with the right mindset. Some people seem incredibly lucky in business; everything they touch seems to turn to gold. The secret to their success is that they genuinely expect to succeed. There's no need to follow the ideas of the "New Thought" movement and claim that suggestion can activate extraordinary laws beyond human nature. It's quite clear that someone who expects success, no matter what kind it is, will naturally adopt the right attitude toward their surroundings; they will instinctively seize fleeting opportunities and, through their inner readiness, influence the circumstances around them.

Man has often been likened to a ship navigating the seas of life. Of that ship the engine is the will and Thought is the helm. If we are being directed out of our true course it is worse than useless to call for full steam ahead; our only hope lies in changing the direction of the helm.

Man has often been compared to a ship sailing through the waters of life. The engine of that ship is the will, and Thought is the steering wheel. If we find ourselves heading off course, it's pointless to shout for full speed ahead; our only hope is in changing the direction of the steering wheel.




III

THE PRACTICE OF AUTOSUGGESTION



CHAPTER VI

GENERAL RULES

With our knowledge of the powerful effect which an idea produces, we shall see the importance of exercising a more careful censorship over the thoughts which enter our minds. Thought is the legislative power in our lives, just as the will is the executive. We should not think it wise to permit the inmates of prisons and asylums to occupy the legislative posts in the state, yet when we harbour ideas of passion and disease, we allow the criminals and lunatics of thought to usurp the governing power in the commonwealth of our being.

With our understanding of the strong impact that an idea can have, we need to recognize the importance of being more selective about the thoughts we allow into our minds. Thoughts act like the legislative power in our lives, while our will represents the executive power. It wouldn't make sense to let prisoners and patients from mental hospitals hold legislative positions in society, yet when we entertain thoughts driven by passion and negativity, we allow the disorderly and irrational aspects of our thinking to take charge of our personal governance.

In future, then, we shall seek ideas of health, success, and goodness; we shall treat warily all depressing subjects of conversation, the daily list of crimes and disasters which fill the newspapers, and those novels, plays and films which harrow our feelings, without transmuting by the magic of art the sadness into beauty.

In the future, we will look for ideas about health, success, and goodness; we will be cautious about discussing all the depressing topics, like the daily reports of crimes and disasters that crowd the newspapers, as well as those novels, plays, and movies that upset our emotions without transforming the sadness into beauty through the power of art.

This does not mean that we should be always self-consciously studying ourselves, ready to nip the pernicious idea in the bud; nor yet that we should adopt the ostrich's policy of sticking our heads in the sand and declaring that disease and evil have no real existence. The one leads to egotism and the other to callousness. Duty sometimes requires us to give our attention to things in themselves evil and depressing. The demands of friendship and human sympathy are imperious, and we cannot ignore them without moral loss. But there is a positive and a negative way of approaching such subjects.

This doesn’t mean we should always be overly focused on ourselves, ready to squash harmful thoughts as soon as they arise; nor should we bury our heads in the sand like an ostrich and pretend that problems and evil don’t really exist. The first approach leads to self-centeredness, while the second leads to indifference. Sometimes, our responsibilities require us to confront things that are genuinely harmful and disheartening. The needs of friendship and human compassion are urgent, and we can't overlook them without suffering a moral cost. However, there are both positive and negative ways to deal with these issues.

Sympathy is too often regarded as a passive process by which we allow ourselves to be infected by the gloom, the weakness, the mental ill-health of other people. This is sympathy perverted. If a friend is suffering from small-pox or scarlet fever you do not seek to prove your sympathy by infecting yourself with his disease. You would recognize this to be a crime against the community. Yet many people submit themselves to infection by unhealthy ideas as if it were an act of charity—part of their duty towards their neighbours. In the same way people deliver their minds to harrowing stories of famine and pestilence, as if the mental depression thus produced were of some value to the far-away victims. This is obviously false—the only result is to cause gloom and ill-health in the reader and so make him a burden to his family. That such disasters should be known is beyond question, but we should react to them in the manner indicated in the last chapter. We should replace the blank recognition of the evil by the quest of the means best suited to overcome it; then we can look forward to an inspiring end and place the powers of our will in the service of its attainment.

Sympathy is often seen as a passive process where we let ourselves be affected by the sadness, weakness, and mental struggles of others. This is a twisted form of sympathy. If a friend has smallpox or scarlet fever, you wouldn’t show sympathy by getting sick yourself. You’d recognize that as wrong for the community. Yet, many people allow themselves to be infected by unhealthy thoughts, thinking it’s an act of kindness—part of their duty to their neighbors. Similarly, people subject themselves to heartbreaking stories of famine and disease, as if the resulting sadness somehow benefits the distant victims. This is clearly untrue—the only outcome is to spread gloom and misery to the reader, making them a burden to their family. It’s undeniable that we should be aware of these disasters, but we need to respond as described in the last chapter. We should replace mere acknowledgment of the problem with a search for the best solutions; then we can look forward to a hopeful outcome and commit our will to achieving it.

Oh, human soul, as long as thou canst so,
Set up a mark of everlasting light
Above the heaving senses' ebb and flow ...
Not with lost toil thou labourest through the night,
Thou mak'st the heaven thou hop'st indeed thy home.

Oh, human soul, as long as you can,
Set up a sign of lasting light
Above the rising and falling of the senses ...
Not with wasted effort do you toil through the night,
You create the heaven you truly hope will be your home.


Autosuggestion, far from producing callousness, dictates the method and supplies the means by which the truest sympathy can be practised. In every case our aim must be to remove the suffering as soon as possible, and this is facilitated by refusing acceptation to the bad ideas and maintaining our own mental and moral balance.

Autosuggestion, rather than making us insensitive, provides the method and tools for practicing genuine sympathy. In every situation, our goal should be to alleviate suffering as quickly as we can, and this is made easier by rejecting negative thoughts and keeping our mental and moral balance intact.

Whenever gloomy thoughts come to us, whether from without or within, we should quietly transfer our attention to something brighter. Even if we are afflicted by some actual malady, we should keep our thought from resting on it as far as we have the power to do so. An organic disease may be increased a hundredfold by allowing the mind to brood on it, for in so doing we place at its disposal all the resources of our organism, and direct our life-force to our own destruction. On the other hand, by denying it our attention and opposing it with curative autosuggestions, we reduce its power to the minimum and should succeed in overcoming it entirely. Even in the most serious organic diseases the element contributed by wrong thought is infinitely greater than that which is purely physical.

Whenever dark thoughts creep in, whether from outside or inside ourselves, we should calmly redirect our focus to something more uplifting. Even if we’re dealing with a real illness, we should try not to dwell on it as much as we can. A physical ailment can be worsened significantly by letting our minds fixate on it, because when we do, we give it all the strength of our body and direct our life energy towards our own downfall. Conversely, by ignoring it and countering it with positive self-suggestions, we minimize its impact and stand a better chance of overcoming it completely. Even in the most severe physical illnesses, the influence of negative thinking is far greater than what’s purely physical.

There are times when temperamental failings, or the gravity of our affliction, places our imagination beyond our ordinary control. The suggestion operates in spite of us; we do not seem to possess the power to rid our minds of the adverse thought. Under these conditions we should never struggle to throw off the obsessing idea by force. Our exertions only bring into play the law of reversed effort, and we flounder deeper into the slough. Coué's technique, however, which will be outlined in succeeding chapters, will give us the means of mastering ourselves, even under the most trying conditions.

There are times when our emotional struggles or the weight of our problems push our imagination beyond our usual control. The suggestion takes hold of us; we don’t seem to have the ability to get rid of the negative thought from our minds. In these situations, we should never try to forcibly shake off the worrying idea. Our efforts only trigger the law of reversed effort, and we end up stuck deeper in the mud. However, Coué's technique, which will be explained in the following chapters, will provide us with the tools to take control of ourselves, even in the toughest circumstances.

Of all the destructive suggestions we must learn to shun, none is more dangerous than fear. In fearing something the mind is not only dwelling on a negative idea, but it is establishing the closest personal connection between the idea and ourselves. Moreover, the idea is surrounded by an aura of emotion, which considerably intensifies its effect. Fear combines every element necessary to give to an autosuggestion its maximum power. But happily fear, too, is susceptible to the controlling power of autosuggestion. It is one of the first things which a person cognisant of the means to be applied should seek to eradicate from his mind.

Of all the harmful thoughts we need to avoid, none is more dangerous than fear. When we fear something, our mind isn't just focusing on a negative idea; it's also creating a strong personal connection between that idea and ourselves. Plus, that idea comes with a wave of emotions, which makes its impact even stronger. Fear has everything needed to give an autosuggestion its full power. Fortunately, fear can also be influenced by the power of autosuggestion. It's one of the first things someone who knows how to use these techniques should try to get rid of from their mind.

For our own sakes, too, we should avoid dwelling on the faults and frailties of our neighbours. If ideas of selfishness, greed, vanity, are continually before our minds there is great danger that we shall subconsciously accept them, and so realise them in our own character. The petty gossip and backbiting, so common in a small town, produce the very faults they seem to condemn. But by allowing our minds to rest upon the virtues of our neighbours, we reproduce the same virtues in ourselves.

For our own well-being, we should steer clear of focusing on the faults and weaknesses of those around us. If we constantly think about selfishness, greed, and vanity, there's a significant risk that we'll unconsciously adopt those traits, making them part of our character. The small-town gossip and backstabbing that are so prevalent often create the very faults they claim to criticize. However, if we concentrate on the positive qualities of our neighbors, we can cultivate those same qualities within ourselves.

But if we should avoid negative ideas for our own sakes, much more should we do so for the sake of other people. Gloomy and despondent men and women are centres of mental contagion, damaging all with whom they come in contact. Sometimes such people seem involuntarily to exert themselves to quench the cheerfulness of brighter natures, as if their Unconscious strove to reduce all others to its own low level. But even healthy, well-intentioned people scatter evil suggestions broadcast, without the least suspicion of the harm they do. Every time we remark to an acquaintance that he is looking ill, we actually damage his health; the effect may be extremely slight, but by repetition it grows powerful. A man who accepts in the course of a day fifteen or twenty suggestions that he is ill, has gone a considerable part of the way towards actual illness. Similarly, when we thoughtlessly commiserate with a friend on the difficulty of his daily work, or represent it as irksome and uncongenial, we make it a little harder for him to accomplish, and thereby slightly diminish his chances of success.

But if we should avoid negative thoughts for our own well-being, we should definitely do so for the sake of others. Gloomy and pessimistic people spread bad vibes, negatively affecting everyone around them. Sometimes, these individuals seem to unintentionally dampen the spirits of those who are more upbeat, as if their Unconscious is trying to pull everyone down to its level. Even well-meaning, healthy individuals can spread harmful suggestions without realizing the damage they cause. Each time we casually mention to a friend that they look tired, we actually harm their well-being; the impact might be minor, but over time it builds up. A person who hears fifteen or twenty suggestions in a day that they aren’t feeling well has already taken significant steps toward feeling unwell. Similarly, when we thoughtlessly express sympathy to a friend about how tough their daily tasks are or describe them as annoying and unappealing, we make it a bit harder for them to succeed, slightly reducing their chances of achievement.

If we must supervise our speech in contact with adults, with children we should exercise still greater foresight. The child's Unconscious is far more accessible than that of the adult; the selective power exercised by the conscious mind is much feebler, and consequently the impressions received realise themselves with greater power. These impressions are the material from which the child's growing life is constructed, and if we supply faulty material the resultant structure will be unstable. Yet the most attentive and well-meaning mothers are engaged daily in sowing the seeds of weakness in their children's minds. The little ones are constantly told they will take cold, will be sick, will fall down, or will suffer some other misfortune. The more delicate the child's health, the more likely it is to be subjected to adverse suggestions. It is too often saturated with the idea of bad health, and comes to look on disease as the normal state of existence and health as exceptional. The same is equally true of the child's mental and moral upbringing. How often do foolish parents tell their children that they are naughty, disobedient, stupid, idle or vicious? If these suggestions were accepted, which, thank Heaven, is not always the case, the little ones would in very fact develop just these qualities. But even when no word is spoken, a look or a gesture can initiate an undesirable autosuggestion. The same child, visited by two strangers, will immediately make friends with the one and avoid the other. Why is this?—Because the one carries with him a healthful atmosphere, while the other sends out waves of irritability or gloom.

If we need to be careful about how we talk around adults, we should be even more cautious when speaking around children. A child's unconscious mind is much more open than that of an adult; the conscious mind doesn’t filter things as effectively, so the impressions a child receives are much stronger. These impressions are the building blocks of a child's developing life, and if we provide flawed input, the outcome will be unstable. Yet, even the most attentive and well-meaning parents often inadvertently plant seeds of insecurity in their children's minds. Children are frequently told that they'll catch a cold, get sick, fall down, or face some other misfortune. The more fragile a child's health, the more inclined they are to absorb negative suggestions. They often become saturated with ideas about poor health, starting to view illness as the norm and wellness as rare. The same applies to a child's mental and moral development. How often do clueless parents label their children as naughty, disobedient, stupid, lazy, or bad? If the children internalize these suggestions, which thankfully doesn’t always happen, they might genuinely develop those traits. Even without words, a look or gesture can trigger unwanted self-suggestion. A child might instantly connect with one stranger while avoiding another. Why does this happen? Because one person brings a positive vibe, while the other emanates irritation or negativity.

"Men imagine," says Emerson, "that they communicate their virtue or vice only by overt actions, and do not see that virtue and vice emit a breath every moment."

"Men think," says Emerson, "that they share their goodness or badness only through their obvious actions, and don’t realize that goodness and badness radiate a presence every moment."

With children, above all, it is not sufficient to refrain from the expression of negative ideas; we must avoid harbouring them altogether. Unless we possess a bright positive mind the suggestions derived from us will be of little value.

With kids, it's not enough to just hold back negative thoughts; we need to completely avoid them. If we don't have a positive mindset, the ideas we share won't be very helpful.

The idea is gaining ground that a great deal of what is called hereditary disease is transmitted from parent to child, not physically but mentally—that is to say, by means of adverse suggestions continually renewed in the child's mind. Thus if one of the parents has a tendency to tuberculosis, the child often lives in an atmosphere laden with tuberculous thoughts. The little one is continually advised to take care of its lungs, to keep its chest warm, to beware of colds, etc., etc. In other words, the idea is repeatedly presented to its mind that it possesses second-rate lungs. The realisation of these ideas, the actual production of pulmonary tuberculosis is thus almost assured.

The idea is gaining popularity that a lot of what we call hereditary disease is passed down from parents to children, not through genetics but through mental influences—specifically, through ongoing negative suggestions in the child's mind. For instance, if one parent is prone to tuberculosis, the child often grows up surrounded by thoughts related to it. The child is constantly told to be careful with their lungs, keep their chest warm, avoid colds, and so on. In other words, the child is continuously reminded that they have weak lungs. This emphasis on such ideas pretty much guarantees the actual development of pulmonary tuberculosis.

But all this is no more than crystallised common-sense. Everyone knows that a cheerful mind suffuses health, while a gloomy one produces conditions favourable to disease. "A merry heart doeth good like a medicine," says the writer of the Book of Proverbs, "but a broken spirit drieth the bones." But this knowledge, since it lacked a scientific basis, has never been systematically applied. We have regarded our feelings far too much as effects and not sufficiently as causes. We are happy because we are well; we do not recognise that the process will work equally well in the reverse direction—that we shall be well because we are happy. Happiness is not only the result of our conditions of life; it is also the creator of those conditions. Autosuggestion lays weight upon this latter view. Happiness must come first. It is only when the mind is ordered, balanced, filled with the light of sweet and joyous thought, that it can work with its maximum efficiency. When we are habitually happy our powers and capabilities come to their full blossom, and we are able to work with the utmost effect on the shaping of what lies without.

But all this is just crystallized common sense. Everyone knows that a cheerful mind promotes health, while a gloomy one creates conditions that favor illness. "A merry heart does good like medicine," says the writer of the Book of Proverbs, "but a broken spirit dries the bones." However, this understanding has never been applied systematically because it lacked a scientific basis. We have seen our feelings too much as effects and not enough as causes. We are happy because we are well; we do not recognize that the process works just as well in the opposite direction—that we will be well because we are happy. Happiness is not only a result of our life circumstances; it is also the creator of those circumstances. Autosuggestion emphasizes this latter perspective. Happiness must come first. It is only when the mind is organized, balanced, and filled with bright and joyful thoughts that it can function at its maximum efficiency. When we are consistently happy, our abilities and potential bloom fully, allowing us to work effectively on shaping the world around us.

Happiness, you say, cannot be ordered like a chop in a restaurant. Like love, its very essence is freedom. This is true; but like love, it can be wooed and won. It is a condition which everyone experiences at some time in life. It is native to the mind. By the systematic practice of Induced Autosuggestion we can make it, not a fleeting visitant, but a regular tenant of the mind, which storms and stresses from without cannot dislodge. This idea of the indwelling happiness, inwardly conditioned, is as ancient as thought. By autosuggestion we can realise it in our own lives.

Happiness, you say, can't be ordered like a dish at a restaurant. Like love, its very essence is freedom. This is true; but like love, it can be pursued and achieved. It's something everyone experiences at some point in life. It's inherent to the mind. Through the consistent practice of Induced Autosuggestion, we can make it not a fleeting visitor, but a permanent resident of the mind, one that external storms and stresses can't shake loose. The concept of internal happiness, shaped from within, is as old as thought itself. Through autosuggestion, we can bring it to life in our own experiences.




CHAPTER VII

THE GENERAL FORMULA

We saw that an unskilled golfer, who imagines his ball is going to alight in a bunker, unconsciously performs just those physical movements needful to realise his idea in the actual. In realising this idea his Unconscious displays ingenuity and skill none the less admirable because opposed to his desire. From this and other examples we concluded that if the mind dwells on the idea of an accomplished fact, a realised state, the Unconscious will produce this state. If this is true of our spontaneous autosuggestions it is equally true of the self-induced ones.

We observed that an inexperienced golfer, who thinks his ball is going to land in a bunker, unintentionally performs the exact physical movements necessary to bring that idea to life. In making this idea a reality, his Unconscious demonstrates creativity and skill that are impressive, even though they contradict his wishes. From this and other examples, we concluded that if the mind focuses on the idea of a completed action or a realized situation, the Unconscious will make that situation happen. If this holds true for our spontaneous self-suggestions, it is equally valid for the ones we induce ourselves.

It follows that if we consistently think of happiness we become happy; if we think of health we become healthy; if we think of goodness we become good. Whatever thought we continually think, provided it is reasonable, tends to become an actual condition of our life.

It follows that if we consistently think about happiness, we become happy; if we focus on health, we become healthy; if we focus on goodness, we become good. Whatever thought we continuously engage with, as long as it makes sense, tends to turn into a real part of our lives.

Traditionally we rely too much on the conscious mind. If a man suffers from headaches he searches out, with the help of his physician, their cause; discovers whether they come from his eyes, his digestion or his nerves, and purchases the drugs best suited to repair the fault. If he wishes to improve a bad memory he practises one of the various methods of memory-training. If he is the victim of a pernicious habit he is left to counter it by efforts of the will, which too often exhaust his strength, undermine his self-respect, and only lead him deeper into the mire. How simple in comparison is the method of Induced Autosuggestion! He need merely think the end—a head free from pain, a good memory, a mode of life in which his bad habit has no part, and these states are gradually evolved without his being aware of the operation performed by the Unconscious.

Traditionally, we rely too heavily on our conscious mind. When someone has headaches, they look for the cause with their doctor’s help, figuring out whether it's related to their eyes, digestion, or nerves, and buy the right medicine to fix the issue. If they want to improve their poor memory, they practice one of the many memory-training techniques. If they struggle with a harmful habit, they often try to fight it with sheer willpower, which can drain their energy, hurt their self-esteem, and pull them further into the problem. In contrast, the method of Induced Autosuggestion is much simpler! They only need to focus on the desired outcome—a pain-free head, a good memory, or a lifestyle free of that bad habit—and these improvements gradually take shape, often without them realizing what’s happening in their subconscious.

But even so, if each individual difficulty required a fresh treatment—one for the headache, one for the memory, one for the bad habit and so on—then the time needful to practise autosuggestion would form a considerable part of our waking life. Happily the researches of the Nancy School have revealed a further simplification. This is obtained by the use of a general formula which sets before the mind the idea of a daily improvement in every respect, mental, physical and moral.

But even so, if every single issue needed a different solution—one for headaches, one for memory, one for bad habits, and so on—then the time required to practice autosuggestion would take up a significant portion of our waking hours. Fortunately, the studies from the Nancy School have shown us a way to simplify this. This simplification comes from using a general formula that promotes the idea of daily improvement in all areas: mental, physical, and moral.

In the original French this formula runs as follows: "Tous les jours, à tous points de vue, je vais de mieux en mieux." The English version which Coué considers most satisfactory is this: "Day by day, in every way, I'm getting better and better." This is very easy to say, the youngest child can understand it, and it possesses a rudimentary rhythm, which exerts a lulling effect on the mind and so aids in calling up the Unconscious. But if you are accustomed to any other version, such as that recommended by the translators of Baudouin, it would be better to continue to use it. Religious minds who wish to associate the formula with God's care and protection might do so after this fashion: "Day by day, in every way, by the help of God, I'm getting better and better." It is possible that the attention of the Unconscious will thus be turned to moral and spiritual improvements to a greater extent than by the ordinary formula.

In the original French, this phrase goes: "Tous les jours, à tous points de vue, je vais de mieux en mieux." The English version that Coué finds most suitable is this: "Day by day, in every way, I'm getting better and better." It's very easy to say, even a small child can understand it, and it has a simple rhythm that has a calming effect on the mind, helping to tap into the Unconscious. However, if you're used to another version, like the one suggested by the translators of Baudouin, it's best to stick with that. Those with religious beliefs who want to connect the formula with God's care and protection might prefer: "Day by day, in every way, by the help of God, I'm getting better and better." This might help focus the Unconscious more on moral and spiritual growth than the usual version.

But this general formula possesses definite advantages other than mere terseness and convenience. The Unconscious, in its character of surveyor over our mental and physical functions, knows far better than the conscious the precise failings and weaknesses which have the greatest need of attention. The general formula supplies it with a fund of healing, strengthening power, and leaves it to apply this at the points where the need is most urgent.

But this general formula has clear advantages beyond just being concise and convenient. The Unconscious, in its role as overseer of our mental and physical processes, understands much better than our conscious mind the specific flaws and weaknesses that need the most attention. The general formula provides it with a source of healing and strengthening power, allowing it to apply this where it's needed the most.

It is a matter of common experience that people's ideals of manhood and womanhood vary considerably. The hardened materialist pictures perfection solely in terms of wealth, the butterfly-woman wants little but physical beauty, charm, and the qualities that attract. The sensitive man is apt to depreciate the powers he possesses and exaggerate those he lacks; while his self-satisfied neighbour can see no good in any virtues but his own. It is quite conceivable that a person left free to determine the nature of his autosuggestions by the light of his conscious desire might use this power to realise a quality not in itself admirable, or even one which, judged by higher standards, appeared pernicious. Even supposing that his choice was good he would be in danger of over-developing a few characteristics to the detriment of others and so destroying the balance of his personality. The use of the general formula guards against this. It saves a man in spite of himself. It avoids the pitfalls into which the conscious mind may lead us by appealing to a more competent authority. Just as we leave the distribution of our bodily food to the choice of the Unconscious, so we may safely leave that of our mental food, our Induced Autosuggestions.

It's commonly understood that people's ideals of masculinity and femininity differ a lot. The hardcore materialist sees perfection only in terms of wealth, while the superficial woman desires mainly physical beauty, charm, and qualities that attract. The sensitive man tends to underestimate his own abilities and overvalue what he lacks; meanwhile, his self-satisfied neighbor can only recognize the worth of his own virtues. It's quite possible that a person, if allowed to shape his own autosuggestions based on his conscious desires, could use that power to achieve a quality that isn't inherently admirable or even one that, when judged by higher standards, seems harmful. Even if his choices are good, he risks overdeveloping a few traits at the expense of others, disrupting the balance of his personality. The use of the general formula protects against this. It saves a person from themselves. It helps avoid the traps the conscious mind might lead us into by appealing to a more reliable authority. Just as we trust our Unconscious to choose our physical food, we can safely rely on it to manage our mental nourishment, our Induced Autosuggestions.

The fear that the universal use of this formula would have a standardising effect, modifying its users to a uniform pattern, is unfounded. A rigid system of particular suggestions might tend towards such a result, but the general formula leaves every mind free to unfold and develop in the manner most natural to itself. The eternal diversity of men's minds can only be increased by the free impulse thus administered.

The worry that using this formula universally would create a standard effect, making everyone think the same way, is unfounded. A strict system of specific suggestions might lead to that outcome, but the general formula allows each person’s mind to grow and develop in the way that feels most natural to them. The ongoing diversity of people’s minds can only be enhanced by this freedom of expression.

We have previously seen that the Unconscious tide rises to its highest point compatible with conscious thought just before sleep and just after awaking, and that the suggestions formulated then are almost assured acceptation. It is these moments that we select for the repetition of the formula.

We have previously observed that the unconscious mind reaches its peak just before falling asleep and right after waking up, and that the suggestions made during these times are almost guaranteed to be accepted. It is during these moments that we choose to repeat the formula.

But before we pass on to the precise method, a word of warning is necessary. Even the most superficial attempt to analyse intellectually a living act is bound to make it appear complex and difficult. So our consideration of the processes of outcropping and acceptation has inevitably invested them with a false appearance of difficulty. Autosuggestion is above all things easy. Its greatest enemy is effort. The more simple and unforced the manner of its performance the more potently and profoundly it works. This is shown by the fact that its most remarkable results have been secured by children and by simple French peasants.

But before we get into the specific method, a word of caution is necessary. Even the most basic attempt to analyze a living action will inevitably make it seem complex and difficult. So, our exploration of the processes of outcropping and acceptation has unintentionally given them a misleading appearance of difficulty. Autosuggestion is, above all else, easy. Its biggest enemy is effort. The simpler and more natural the way it's done, the more powerfully and deeply it works. This is demonstrated by the fact that its most impressive results have been achieved by children and simple French peasants.

It is here that Coué's directions for the practice differ considerably from those of Baudouin. Coué insists upon its easiness, Baudouin complicates it. The four chapters devoted by the latter to "relaxation," "collection," "contention," and "concentration," produce in the reader an adverse suggestion of no mean power. They leave the impression that autosuggestion is a perplexing business which only the greatest foresight and supervision can render successful. Nothing could be more calculated to throw the beginner off the track.

It is here that Coué's instructions for the practice differ significantly from those of Baudouin. Coué emphasizes its simplicity, while Baudouin makes it more complicated. The four chapters devoted by the latter to "relaxation," "collection," "contention," and "concentration," create a negative suggestion in the reader that's quite strong. They give the impression that autosuggestion is a confusing process that only the greatest foresight and supervision can make successful. Nothing could be more likely to mislead a beginner.

We have seen that Autosuggestion is a function of the mind which we spontaneously perform every day of our lives. The more our induced autosuggestions approximate to this spontaneous prototype the more potent they are likely to be. Baudouin warns us against the danger of setting the intellect to do the work of intuition, yet this is precisely what he himself does. A patient trying by his rules to attain outcropping and implant therein an autosuggestion is so vigilantly attentive to what he is doing that outcropping is rendered almost impossible. These artificial aids are, in Coué's opinion, not only unnecessary but hindersome. Autosuggestion succeeds when Conscious and Unconscious co-operate in the acceptance of an idea. Coué's long practice has shown that we must leave the Unconscious, as senior partner in the concern, to bring about the right conditions in its own way. The fussy attempts of the intellect to dictate the method of processes which lie outside its sphere will only produce conflict, and so condemn our attempt to failure. The directions given here are amply sufficient, if conscientiously applied, to secure the fullest benefits of which the method is capable.

We’ve seen that autosuggestion is a mental function that we naturally perform every day. The closer our intentional autosuggestions get to this natural way of doing things, the more effective they are likely to be. Baudouin warns us about the risk of using intellect to replace intuition, yet that’s exactly what he ends up doing. A patient trying to follow his guidelines to achieve and implant an autosuggestion is so focused on the process that it becomes nearly impossible to manifest. Coué believes these artificial aids are not only unnecessary but also counterproductive. Autosuggestion works best when the Conscious and Unconscious mind collaborate in accepting an idea. Coué’s extensive experience has shown that we need to let the Unconscious take the lead to create the right conditions in its own way. Overly meticulous attempts by the intellect to control processes beyond its reach will only create conflict and lead to failure. The guidelines provided here are more than enough, if applied sincerely, to gain the maximum benefits of this method.

Take a piece of string and tie in it twenty knots. By this means you can count with a minimum expenditure of attention, as a devout Catholic counts his prayers on a rosary. The number twenty has no intrinsic virtue; it is merely adopted as a suitable round number.

Take a piece of string and tie twenty knots in it. This way, you can count with minimal distraction, just like a devout Catholic counts their prayers on a rosary. The number twenty has no special significance; it's simply chosen as a convenient round number.

On getting into bed close your eyes, relax your muscles and take up a comfortable posture. These are no more than the ordinary preliminaries of slumber. Now repeat twenty times, counting by means of the knots, the general formula: "Day by day, in every way, I'm getting better and better."

On getting into bed, close your eyes, relax your muscles, and find a comfortable position. These are just the usual steps to fall asleep. Now, repeat the general phrase twenty times, using the knots to count: "Day by day, in every way, I'm getting better and better."

The words should be uttered aloud; that is, loud enough to be audible to your own ears. In this way the idea is reinforced by the movements of lips and tongue and by the auditory impressions conveyed through the ear. Say it simply, without effort, like a child absently murmuring a nursery rhyme. Thus you avoid an appeal to the critical faculties of the conscious which would lessen the outcropping. When you have got used to this exercise and can say it quite "unself-consciously," begin to let your voice rise or fall—it does not matter which—on the phrase "in every way." This is perhaps the most important part of the formula, and is thus given a gentle emphasis. But at first do not attempt this accentuation; it will only needlessly complicate and, by requiring more conscious attention, may introduce effort. Do not try to think of what you are saying. On the contrary, let the mind wander whither it will; if it rests on the formula all the better, if it strays elsewhere do not recall it. As long as your repetition does not come to a full-stop your mind-wandering will be less disturbing than would be the effort to recall your thoughts.

The words should be spoken out loud; that is, loud enough for you to hear yourself. This way, the idea is reinforced through the movements of your lips and tongue and the sounds that reach your ear. Say it simply, without trying too hard, like a child casually humming a nursery rhyme. This approach helps avoid engaging the critical thinking of the conscious mind, which could diminish the outcome. Once you’re comfortable with this exercise and can say it quite "unself-consciously," start letting your voice rise or fall—it doesn't matter which—on the phrase "in every way." This is probably the most important part of the formula, so it should be gently emphasized. But at first, don't try this emphasis; it will just complicate things unnecessarily and may introduce effort by requiring more conscious focus. Don't think about what you're saying. Instead, let your mind wander wherever it wants; if it focuses on the formula, that's great, but if it drifts elsewhere, don't bring it back. As long as you keep repeating it without stopping, your wandering thoughts will be less distracting than making an effort to redirect your focus.

Baudouin differs from Coué as to the manner in which the formula should be repeated. His advice is to say it "piously," with all the words separately stressed. No doubt it has its value when thus spoken, but the attitude of mind to which the word "pious" can be applied is unfortunately not habitual with everyone. The average man in trying to be "pious" might end by being merely artificial. But the child still exists in the most mature of men. The "infantile" mode of repeating the formula puts one in touch with deep levels of the Unconscious where the child-mind still survives. Coué's remarkable successes have been obtained by this means, and Baudouin advances no cogent reason for changing it.

Baudouin disagrees with Coué on how the formula should be repeated. His suggestion is to say it "sincerely," with each word emphasized separately. While this approach certainly has its value, not everyone naturally adopts the attitude implied by the word "sincere." The average person, in trying to be "sincere," might end up sounding just forced. However, the child still exists within even the most mature adults. The "childlike" way of repeating the formula connects one to deeper levels of the Unconscious where the childlike mind still exists. Coué's impressive successes have been achieved using this method, and Baudouin provides no strong reason to change it.

These instructions no doubt fall somewhat short of our ideal of a thought entirely occupying the mind. But they are sufficient for a beginning. The sovereign rule is to make no effort, and if this is observed you will intuitively fall into the right attitude. This process of Unconscious adaptation may be hastened by a simple suggestion before beginning. Say to yourself, "I shall repeat the formula in such a manner as to secure its maximum effect." This will bring about the required conditions much more effectively than any conscious exercise of thought.

These instructions might not fully achieve our goal of having a thought completely occupy the mind. However, they are enough to get started. The key rule is to make no effort, and if you stick to this, you'll naturally find the right mindset. This process of Unconscious adaptation can be sped up by a simple suggestion before you begin. Tell yourself, "I will repeat the formula in a way that maximizes its effect." This will create the necessary conditions much more effectively than any conscious thinking.

On waking in the morning, before you rise, repeat the formula in exactly the same manner.

On waking up in the morning, before you get out of bed, repeat the formula exactly like before.

Its regular repetition is the foundation stone of the Nancy method and should never be neglected. In times of health it may be regarded as an envoy going before to clear the path of whatever evils may lurk in the future. But we must look on it chiefly as an educator, as a means of leavening the mass of adverse spontaneous suggestions which clog the Unconscious and rob our lives of their true significance.

Its regular repetition is the cornerstone of the Nancy method and should never be overlooked. In times of good health, it can be seen as a forerunner that clears the way for any potential problems that may arise in the future. However, we should primarily view it as a teacher, a way to counteract the negative automatic thoughts that clutter the Unconscious and steal the true meaning from our lives.

Say it with faith. When you have said it your conscious part of the process is completed. Leave the Unconscious to do its work undisturbed. Do not be anxious about it, continually scanning yourself for signs of improvement. The farmer does not turn over the clods every morning to see if his seed is sprouting. Once sown it is left till the green blade appears. So it should be with suggestion. Sow the seed, and be sure the Unconscious powers of the mind will bring it to fruition, and all the sooner if your conscious ego is content to let it rest.

Say it with confidence. Once you've said it, your conscious part of the process is done. Let the Unconscious handle its work without interruption. Don’t stress about it, constantly checking for signs of progress. A farmer doesn’t dig up the soil every morning to see if his seeds are growing. Once planted, he waits until the green shoots appear. It should be the same with suggestions. Plant the seed, and trust that the Unconscious powers of the mind will bring it to fruition, and it will happen even faster if your conscious mind is willing to let it be.

Say it with faith! You can only rob Induced Autosuggestion of its power in one way—by believing that it is powerless. If you believe this it becomes ipso facto powerless for you. The greater your faith the more radical and the more rapid will be your results; though if you have only sufficient faith to repeat the formula twenty times night and morning the results will soon give you in your own person the proof you desire, and facts and faith will go on mutually augmenting each other.

Say it with faith! You can only take away the power of Induced Autosuggestion by believing that it has no power. If you believe this, it becomes powerless for you. The stronger your faith, the more significant and faster your results will be; however, even if you only have enough faith to say the formula twenty times morning and night, the results will soon provide you with the proof you seek, and facts and faith will continue to strengthen each other.

Faith reposes on reason and must have its grounds. What grounds can we adduce for faith in Induced Autosuggestion? The examples of cures already cited are outside your experience and you may be tempted to pooh-pooh them. The experiment of Chevreul's pendulum, however, will show in a simple manner the power possessed by a thought to transform itself into an action.

Faith is based on reason and needs a solid foundation. What reasons can we provide for believing in Induced Autosuggestion? The examples of cures mentioned earlier may seem unfamiliar to you, and you might be inclined to dismiss them. However, Chevreul's pendulum experiment will clearly demonstrate how a thought can turn into an action.

Take a piece of white paper and draw on it a circle of about five inches' radius. Draw two diameters AB and CD at right angles to each other and intersecting at O. The more distinctly the lines stand out the better—they should be thickly drawn in black ink. Now take a lead pencil or a light ruler and tie to one end a piece of cotton about eight inches long; to the lower end of the cotton fasten a heavy metal button, of the sort used on a soldier's tunic. Place the paper on a table so that the diameter AB seems to be horizontal and CD to be vertical, thus:

Take a piece of white paper and draw a circle with a radius of about five inches. Draw two diameters AB and CD that cross at right angles, intersecting at O. The lines should be bold and clearly defined—they need to be drawn thickly in black ink. Now, take a pencil or a lightweight ruler and tie a piece of cotton that’s about eight inches long to one end; attach a heavy metal button, like the ones used on a soldier's uniform, to the other end of the cotton. Place the paper on a table so that diameter AB appears horizontal and CD appears vertical, like this:

Autosuggestion diagram

Stand upright before the table with your miniature fishing-rod held firmly in both hands and the button suspended above the point O. Take care not to press the elbows nervously against the sides.

Stand straight in front of the table with your small fishing rod held securely in both hands and the button hovering over point O. Make sure not to press your elbows anxiously against your sides.

Look at the line AB, think of it, follow it with your eyes from side to side. Presently the button will begin to swing along the line you are thinking of. The more your mind dwells easily upon the idea of the line the greater this swing becomes. Your efforts to try to hold the pendulum still, by bringing into action the law of reversed effort, only make its oscillations more pronounced.

Look at the line AB, think about it, and follow it with your eyes from side to side. Soon, the button will start to swing along the line you’re focusing on. The more you comfortably think about the idea of the line, the more pronounced the swing becomes. Your attempts to try to keep the pendulum still, by using the law of reversed effort, only make its swings more noticeable.

Now fix your eyes on the line CD. The button will gradually change the direction of its movement, taking up that of CD. When you have allowed it to swing thus for a few moments transfer your attention to the circle, follow the circumference round and round with your eyes. Once more the swinging button will follow you, adopting either a clock-wise or a counter clock-wise direction according to your thought. After a little practice you should produce a circular swing with a diameter of at least eight inches; but your success will be directly proportional to the exclusiveness of your thought and to your efforts to hold the pencil still.

Now, focus on the line CD. The button will slowly change its direction of movement to match that of CD. After letting it swing like this for a few moments, shift your attention to the circle, following the edge around and around with your eyes. Once again, the swinging button will follow your gaze, moving either clockwise or counterclockwise based on your thoughts. With a bit of practice, you should be able to create a circular swing with a diameter of at least eight inches; however, your success will directly depend on how focused your thoughts are and how well you can keep the pencil steady.

Lastly think of the point O. Gradually the radius of the swing will diminish until the button comes to rest.

Lastly, think about the point O. Gradually, the radius of the swing will decrease until the button comes to a stop.

Is it necessary to point out how these movements are caused? Your thought of the line, passing into the Unconscious, is there realised, so that without knowing it you execute with your hands the imperceptible movements which set the button in motion. The Unconscious automatically realises your thought through the nerves and muscles of your arms and hands. What is this but Induced Autosuggestion?

Is it really necessary to explain what causes these movements? Your idea of the line, going into the Unconscious, is realized, so that without you even realizing it, you perform with your hands the tiny movements that activate the button. The Unconscious automatically processes your thought through the nerves and muscles in your arms and hands. What else is this but Induced Autosuggestion?

The first time you perform this little experiment it is best to be alone. This enables you to approach it quite objectively.

The first time you try this little experiment, it’s best to be alone. This lets you approach it more objectively.




CHAPTER VIII

PARTICULAR SUGGESTIONS

The use of particular suggestions outlined in this chapter is of minor importance compared with that of the general formula—"Day by day, in every way, I'm getting better and better." The more deeply Coué pursues his investigations, the more fully he becomes convinced that all else is secondary to this. It is not difficult to make a guess as to why this should be. In the general formula the attention is fully absorbed by the idea of betterment. The mind is directed away from all that hinders and impedes and fixed on a positive goal. In formulating particular suggestions, however, we are always skating on the thin ice round our faults and ailments, always touching on subjects which have the most painful associations. So that our ideas have not the same creative positiveness. However that may be, it is a matter of experience that the general formula is the basis of the whole method, and that all else is merely an adjuvant, an auxiliary—useful, but inessential to the main object.

The specific suggestions mentioned in this chapter are less important compared to the general mantra—"Day by day, in every way, I'm getting better and better." The more Coué delves into his research, the more he is convinced that everything else is secondary to this. It's easy to see why that is the case. The general mantra fully captures attention on the idea of improvement. The focus is shifted away from anything that holds us back and directed towards a positive goal. However, when we create specific suggestions, we're often skimming over the delicate issues surrounding our faults and problems, touching on topics that carry painful memories. As a result, our ideas lack the same positive creativity. Regardless, it’s clear from experience that the general mantra forms the foundation of the entire method, while everything else acts as support—a helpful addition but not essential to the main goal.

We have seen that a partial outcropping of the Unconscious takes place whenever we relax our mental and physical control, and let the mind wander; in popular language, when we fall into a "brown study" or a "day-dream." This outcropping should be sought before the special suggestions are formulated.

We’ve observed that a glimpse of the Unconscious occurs whenever we loosen our mental and physical control and allow our minds to drift; in everyday terms, when we slip into a "brown study" or a "daydream." This glimpse should be explored before we create any specific suggestions.

But again we must beware of making simple things seem hard. Baudouin would have us perform a number of elaborate preparatives, which, however valuable to the student of psychology, serve with the layman only to distract the mind, and by fixing the attention on the mechanism impair the power of the creative idea. Moreover, they cause the subject to exert efforts to attain a state the very essence of which is effortlessness, like the victim of insomnia who "tries his hardest" to fall asleep.

But we need to be careful not to make simple things seem complicated. Baudouin wants us to do several complex preparations, which, while useful for psychology students, only distract the average person and shift their focus to the mechanics, weakening their ability to generate creative ideas. Furthermore, these preparations make the person struggle to reach a state that is, by nature, effortless, like someone suffering from insomnia who "tries really hard" to fall asleep.

In order to formulate particular suggestions, go to a room where you will be free from interruption, sit down in a comfortable chair, close your eyes, and let your muscles relax. In other words, act precisely as if you were going to take a siesta. In doing so you allow the Unconscious tide to rise to a sufficient height to make your particular suggestions effective. Now call up the desired ideas through the medium of speech. Tell yourself that such and such ameliorations are going to occur.

To come up with specific suggestions, find a quiet room where you won't be bothered, sit in a comfortable chair, close your eyes, and let your body relax. Basically, do exactly what you would do if you were going to take a nap. By doing this, you allow your unconscious mind to come to the surface enough for your specific suggestions to work. Now, bring up the ideas you want to focus on through your words. Tell yourself that certain improvements are going to happen.

But here we must give a few hints as to the form these suggestions should take.

But here we need to offer a few tips on the form these suggestions should take.

We should never set our faith a greater task than it can accomplish. A patient suffering from deafness would be ill-advised to make the suggestion: "I can hear perfectly." In the partial state of outcropping association is not entirely cut off, and such an idea would certainly call up its contrary. Thus we should initiate a suggestion antagonistic to the one we desired. In this way we only court disappointment and by losing faith in our instrument rob it of its efficacy.

We should never expect more from our faith than it can deliver. A patient who is deaf would not be wise to claim, "I can hear perfectly." In a partially impaired state, connections aren't completely severed, and such a claim would definitely provoke the opposite response. Therefore, we should start with a suggestion that opposes what we want. This way, we only set ourselves up for disappointment, and by losing faith in our abilities, we diminish their effectiveness.

Further, we should avoid as far as possible all mention of the ailment or difficulty against which the suggestion is aimed. Indeed, our own attention should be directed not so much to getting rid of wrong conditions as to cultivating the opposite right ones in their place. If you are inclined to be neurasthenic your mind is frequently occupied with fear. This fear haunts you because some thwarted element in your personality, surviving in the Unconscious, gains through it a perverse satisfaction. In other words, your Unconscious enjoys the morbid emotional condition which fear brings with it. Should you succeed in banishing your fears you would probably feel dissatisfied, life would seem empty. The old ideas would beckon you with promises, not of happiness truly, but of emotion and excitement. But if your suggestions take a positive form, if you fill your mind with thoughts of self-confidence, courage, outward activity, and interest in the glowing and vital things of life, the morbid ideas will be turned out of doors and there will be no vacant spot to which they can return.

Furthermore, we should avoid mentioning the issue or difficulty that the suggestion is addressing as much as possible. In fact, we should focus more on developing positive conditions rather than just trying to eliminate negative ones. If you're prone to anxiety, your mind often gets caught up in fear. This fear lingers because some suppressed part of your personality finds a twisted satisfaction in it. In other words, your unconscious mind takes pleasure in the unhealthy emotional state that fear creates. If you manage to get rid of your fears, you might still feel unsatisfied, as life could seem hollow. Old thoughts would tempt you with promises, not of true happiness, but of emotional highs and thrills. However, if your suggestions are positive, if you fill your mind with thoughts of self-assurance, bravery, active engagement, and interest in the vibrant aspects of life, the negative ideas will be expelled, leaving no empty space for them to return to.

Whatever the disorder may be, we should refer to it as little as possible, letting the whole attention go out to the contrary state of health. We must dwell on the "Yes-idea," affirming with faith the realisation of our hopes, seeing ourselves endowed with the triumphant qualities we lack. For a similar reason we should never employ a form of words which connotes doubt. The phrases, "I should like to," "I am going to try," if realised by the Unconscious, can only produce a state of longing or desire, very different from the actual physical and mental modifications we are seeking.

Whatever the issue may be, we should mention it as little as possible, focusing entirely on the opposite state of health. We need to concentrate on the "Yes-idea," confidently affirming the realization of our hopes, envisioning ourselves with the victorious qualities we wish we had. For the same reason, we should never use words that imply doubt. Phrases like "I would like to" or "I am going to try," if understood by the unconscious mind, can only lead to a feeling of longing or desire, which is very different from the actual physical and mental changes we are looking for.

Finally, we should not speak of the desired improvement entirely as a thing of the future. We should affirm that the change has already begun, and will continue to operate more and more rapidly until our end is fully attained.

Finally, we shouldn't think of the desired improvement as something that only exists in the future. We should acknowledge that the change has already started, and it will keep accelerating until we reach our goal completely.

Here are a few examples of special suggestions which may prove useful.

Here are a few examples of special tips that might be helpful.

For deafness: Having closed the eyes and relaxed body and mind, say to yourself something of this nature: "From this day forth my hearing will gradually improve. Each day I shall hear a little better. Gradually this improvement will become more and more rapid until, in a comparatively short space of time, I shall hear quite well and I shall continue to do so until the end of my life."

For deafness: With your eyes closed and your body and mind relaxed, say to yourself something like this: "From this day on, my hearing will gradually get better. Each day, I will hear a little better. This improvement will become faster and faster until, in a relatively short time, I will hear quite well and continue to do so for the rest of my life."

A person suffering from unfounded fears and forebodings might proceed as follows: "From to-day onward I shall become more and more conscious of all that is happy, positive and cheerful. The thoughts which enter my mind will be strong and healthful ones. I shall gain daily in self-confidence, shall believe in my own powers, which indeed at the same time will manifest themselves in greater strength. My life is growing smoother, easier, brighter. These changes become from day to day more profound; in a short space of time I shall have risen to a new plane of life, and all the troubles which used to perplex me will have vanished and will never return."

A person dealing with irrational fears and anxieties might say: "From today on, I will become more aware of everything that is happy, positive, and uplifting. The thoughts that come to my mind will be strong and healthy. I will gain more self-confidence every day and believe in my abilities, which will also show in increased strength. My life is becoming smoother, easier, and brighter. These changes are deepening every day; in a short time, I will have elevated my life to a new level, and all the problems that used to bother me will have disappeared and will never come back."

A bad memory might be treated in some such terms as these: "My memory from to-day on will improve in every department. The impressions received will be clearer and more definite; I shall retain them automatically and without any effort on my part, and when I wish to recall them they will immediately present themselves in their correct form to my mind. This improvement will be accomplished rapidly, and very soon my memory will be better than it has ever been before."

A poor memory can be addressed like this: "From today on, my memory will improve in every way. The things I experience will be clearer and more vivid; I’ll remember them effortlessly, and when I want to recall them, they’ll instantly come to mind in the right way. This improvement will happen quickly, and soon my memory will be better than it’s ever been."

Irritability and bad temper are very susceptible to autosuggestion and might be thus treated: "Henceforth I shall daily grow more good-humoured. Equanimity and cheerfulness will become my normal states of mind, and in a short time all the little happenings of life will be received in this spirit. I shall be a centre of cheer and helpfulness to those about me, infecting them with my own good humour, and this cheerful mood will become so habitual that nothing can rob me of it."

Irritability and a bad temper are easily influenced by self-suggestion and can be managed like this: "From now on, I'll become more good-humored every day. Calmness and cheerfulness will be my default states of mind, and soon enough, I’ll approach all of life's little events with this attitude. I'll be a source of positivity and support for those around me, spreading my good humor to them, and this cheerful mindset will become so routine that nothing can take it away from me."

Asthma is a disease which has always baffled and still baffles the ordinary methods of medicine. It has shown itself, however, in Coué's experience, pre-eminently susceptible to autosuggestive treatment. Particular suggestions for its removal might take this form: "From this day forward my breathing will become rapidly easier. Quite without my knowledge, and without any effort on my part, my organism will do all that is necessary to restore perfect health to my lungs and bronchial passages. I shall be able to undergo any exertion without inconvenience. My breathing will be free, deep, delightful. I shall draw in all the pure health-giving air I need, and thus my whole system will be invigorated and strengthened. Moreover, I shall sleep calmly and peacefully, with the maximum of refreshment and repose, so that I awake cheerful and looking forward with pleasure to the day's tasks. This process has this day begun and in a short time I shall be wholly and permanently restored to health."

Asthma is a condition that has always puzzled and continues to puzzle traditional medicine. However, in Coué's experience, it has been highly responsive to autosuggestive treatment. Suggested affirmations for healing might include: "Starting today, my breathing will become much easier. Without my awareness and without any effort, my body will do everything necessary to restore perfect health to my lungs and airways. I will be able to handle any physical activity without discomfort. My breathing will be free, deep, and enjoyable. I will inhale all the fresh, health-giving air I need, and as a result, my whole system will be revitalized and strengthened. Additionally, I will sleep peacefully and soundly, feeling fully refreshed and rejuvenated, so that I wake up happy and eager for the day's tasks. This process has begun today, and soon I will be completely and permanently restored to health."

It will be noticed that each of these suggestions comprises three stages: (1) Immediate commencement of the amelioration. (2) Rapid progress. (3) Complete and permanent cure. While this scheme is not essential, it is a convenient one and should be utilised whenever applicable. The examples are framed as the first autosuggestions of persons new to the method. On succeeding occasions the phrase "from this day forth," or its variants, should be replaced by a statement that the amelioration has already begun. Thus, in the case of the asthmatic, "My breathing is already becoming easier," etc.

It will be noted that each of these suggestions has three stages: (1) Start improving right away. (2) Make rapid progress. (3) Achieve a complete and lasting cure. While this plan isn't mandatory, it is a useful one and should be used whenever possible. The examples are designed as the first self-suggestions for people who are new to the method. In future instances, the phrase "from this day forth" or similar phrases should be replaced with a statement that the improvement has already started. For example, in the case of the person with asthma, "My breathing is already getting easier," etc.

Particular suggestions, though subsidiary in value to the general formula, are at times of very great service. The general formula looks after the foundations of our life, building in the depths where eye cannot see or ear hear. Particular suggestions are useful on the surface. By their means we can deal with individual difficulties as they arise. The two methods are complementary.

Specific suggestions, while less important than the overall approach, can be extremely helpful at times. The overall approach takes care of the foundations of our lives, working in the depths where the eye can't see or the ear can't hear. Specific suggestions are useful on the surface. They help us tackle individual challenges as they come up. The two methods go hand in hand.

Particular suggestions prove very valuable in reinforcing and rendering permanent the effects obtained by the technique for overcoming pain, which will be outlined in the next chapter. Before commencing the attack we should sit down, close our eyes and say calmly and confidently to ourselves: "I am now going to rid myself of this pain." When the desired result has been obtained, we should suggest that the state of ease and painlessness now re-established will be permanent, that the affected part will rapidly be toned up into a condition of normal health, and will remain always in that desirable state. Should we have obtained only a lessening of the trouble without its complete removal our suggestion should take this form: "I have obtained a considerable degree of relief, and in the next few minutes it will become complete. I shall be restored to my normal condition of health and shall continue so for the future." Thus our assault upon the pain is made under the best conditions, and should in every case prove successful.

Particular suggestions are really helpful in strengthening and making permanent the effects achieved by the technique for overcoming pain, which will be explained in the next chapter. Before we start, we should sit down, close our eyes, and calmly and confidently tell ourselves: "I am now going to get rid of this pain." Once we achieve the desired result, we should suggest that the feeling of ease and painlessness we’ve established will last, that the affected area will quickly regain a state of normal health, and will stay that way. If we’ve only achieved some relief without completely getting rid of the pain, our suggestion should be: "I have gained significant relief, and in the next few minutes, it will be complete. I will return to my normal state of health and will stay that way in the future." This way, our approach to the pain is made under the best conditions, and it should be successful in every case.

We should employ particular suggestions also for overcoming the difficulties which confront us from time to time in our daily lives, and for securing the full success of any task we take in hand. The use of the general suggestion will gradually strengthen our self-confidence, until we shall expect success in any enterprise of which the reason approves. But until this consummation is reached, until our balance of self-confidence is adequate for all our needs, we can obtain an overdraft for immediate use by means of particular suggestion.

We should use specific suggestions to tackle the challenges we face in our daily lives and to ensure success in any task we undertake. Using general suggestions will gradually boost our self-confidence, so we'll start expecting success in any venture that seems reasonable. However, until we reach that point where our self-confidence is sufficient for all our needs, we can rely on specific suggestions for immediate support.

We have already seen that the dimensions of any obstacle depend at least as much upon our mental attitude towards it as upon its intrinsic difficulty. The neurasthenic, who imagines he cannot rise from his bed, cannot do so because this simple operation is endowed by his mind with immense difficulty. The great mass of normal people commit the same fault in a less degree. Their energy is expended partly in doing their daily work, and partly in overcoming the resistance in their own minds. By the action of the law of reversed effort the negative idea they foster frequently brings their efforts to naught, and the very exertions they make condemn their activities to failure.

We’ve already seen that the size of any obstacle depends just as much on our mindset about it as on how difficult it actually is. The person who feels exhausted and believes they can't get out of bed fails precisely because they've convinced themselves that this simple task is incredibly hard. Most normal people make this same mistake, but to a lesser extent. They use their energy not only to get through their daily tasks but also to fight against the doubts in their own minds. Because of the law of reversed effort, the negative thoughts they hold often render their efforts useless, and the very actions they take end up causing them to fail.

For this reason it is necessary, before undertaking any task which seems to us difficult, to suggest that it is in fact easy. We close our eyes and say quietly to ourselves, "The work I have to do is easy, quite easy. Since it is easy I can do it, and I shall do it efficiently and successfully. Moreover, I shall enjoy doing it; it will give me pleasure, my whole personality will apply itself harmoniously to the task, and the results will be even beyond my expectation." We should dwell on these ideas, repeating them tranquilly and effortlessly. Soon our mind will become serene, full of hope and confidence. Then we can begin to think out our method of procedure, to let the mind dwell on the means best suited to attain our object. Since the impediments created by fear and anxiety are now removed our ideas will flow freely, our plans will construct themselves in the quiet of the mind, and we shall come to the actual work with a creative vigour and singleness of purpose.

For this reason, it's important that before we tackle any task that seems tough, we remind ourselves that it’s actually easy. We close our eyes and quietly say to ourselves, "The work I need to do is easy, really easy. Since it’s easy, I can handle it, and I’ll do it efficiently and successfully. Plus, I’ll enjoy doing it; it will bring me pleasure, and my whole self will engage harmoniously with the task, resulting in outcomes that exceed my expectations." We should focus on these thoughts, repeating them calmly and effortlessly. Soon, our minds will become calm, filled with hope and confidence. Then we can start thinking about our approach, letting our minds explore the best ways to achieve our goals. With the barriers of fear and anxiety now gone, our ideas will flow freely, our plans will shape themselves in the stillness of our minds, and we’ll approach the actual work with creative energy and a clear purpose.

By a similar procedure the problems of conduct which defy solution by conscious thought will frequently yield to autosuggestion. When we are "at our wits' ends," as the saying goes, to discover the best path out of a dilemma, when choice between conflicting possibilities seems impossible, it is worse than useless to continue the struggle. The law of reversed effort is at work paralysing our mental faculties. We should put it aside, let the waves of effort subside, and suggest to ourselves that at a particular point of time the solution will come to us of its own accord. If we can conveniently do so, it is well to let a period of sleep intervene, to suggest that the solution will come to us on the morrow; for during sleep the Unconscious is left undisturbed to realise in its own way the end we have consciously set before it.

By a similar process, the issues of behavior that resist solutions through deliberate thinking often respond well to autosuggestion. When we’re feeling completely lost, trying to find the best way out of a tough situation, and choosing between conflicting options seems impossible, it’s counterproductive to keep struggling. The law of reversed effort kicks in, paralyzing our mental abilities. We should set it aside, allow our efforts to calm down, and suggest to ourselves that a solution will come to us naturally at a certain time. If possible, it’s helpful to let a period of sleep take place and suggest that the answer will come to us the next day; during sleep, the unconscious mind can work uninterrupted to figure out the goal we've set for it consciously.

This operation often takes place spontaneously, as when a problem left unsolved the night before yields its solution apparently by an inspiration when we arise in the morning. "Sleep on it" still remains the best counsel for those in perplexity, but they should preface their slumbers by the positive autosuggestion that on waking they will find the difficulty resolved. In this connection it is interesting to note that autosuggestion is already widely made use of as a means of waking at a particular hour. A person who falls asleep with the idea in his mind of the time at which he wishes to wake, will wake at that time. It may be added that wherever sleep is utilised for the realisation of particular suggestions, these suggestions should be made in addition to the general formula, either immediately before or immediately after; they should never be substituted for it.

This process often happens naturally, like when a problem that was unresolved the night before seems to find its answer through inspiration when we wake up in the morning. "Sleep on it" is still the best advice for those feeling confused, but it's a good idea to tell yourself positively before you sleep that you'll have the solution when you wake up. It's also worth mentioning that many people already use autosuggestion to wake up at a specific time. A person who falls asleep with the thought of what time they want to wake up will often find themselves waking at that time. Additionally, when using sleep to realize specific suggestions, those suggestions should complement the general statement, either just before or just after; they should never replace it.

With some afflictions, such as fits, the attack is often so sudden and unexpected that the patient is smitten down before he has a chance to defend himself. Particular suggestions should be aimed first of all at securing due warning of the approaching attack. We should employ such terms as these: "In future I shall always know well in advance when a fit is coming on. I shall be amply warned of its approach. When these warnings occur I shall feel no fear or anxiety. I shall be quite confident of my power to avert it." As soon as the warning comes—as it will come, quite unmistakably—the sufferer should isolate himself and use a particular suggestion to prevent the fit from developing. He should first suggest calm and self-control, then affirm repeatedly, but of course without effort, that the normal state of health is reasserting itself, that the mind is fully under control, and that nothing can disturb its balance. All sudden paroxysms, liable to take us unexpectedly, should be treated by the same method, which in Coué's experience has amply justified itself.

With some conditions, like seizures, the attack is often so sudden and unexpected that the person affected collapses before they can react. Specific suggestions should focus on ensuring that there’s a clear warning before the attack occurs. We should use phrases like: "From now on, I will always know well in advance when a seizure is coming. I will have plenty of warning before it arrives. When these warnings happen, I will feel no fear or anxiety. I will be completely confident in my ability to prevent it." As soon as the warning comes—as it definitely will, unmistakably—the individual should isolate themselves and use a specific suggestion to stop the seizure from happening. They should first suggest calmness and self-control, then repeatedly affirm, without pressure, that their normal state of health is coming back, that their mind is fully under control, and that nothing can disrupt its balance. All sudden outbursts, which might take us by surprise, should be handled using the same method, which, in Coué's experience, has proven to be very effective.

Nervous troubles and violent emotions, such as fear and anger, often express themselves by physical movements. Fear may cause trembling, palpitation, chattering of the teeth; anger a violent clenching of the fists. Baudouin advises that particular suggestions in these cases should be directed rather against the motor expression than against the psychic cause, that our aim should be to cultivate a state of physical impassibility. But since a positive suggestion possesses greater force than a negative, it would seem better to attack simultaneously both the cause and the effect. Instead of anger, suggest that you will feel sympathy, patience, good-humour, and consequently that your bodily state will be easy and unconstrained.

Nervous issues and strong emotions like fear and anger often show up through physical actions. Fear can make you shake, your heart race, or your teeth chatter; anger can cause you to clench your fists tightly. Baudouin suggests that in such cases, we should focus on controlling the physical expression rather than just the psychological cause, aiming to achieve a state of physical calmness. However, since positive suggestions are more effective than negative ones, it might be better to tackle both the cause and the effect at the same time. Instead of feeling angry, suggest that you will feel compassion, patience, and good vibes, which will help keep your body relaxed and at ease.

A form of particular suggestion which possesses distinct advantages of its own is the quiet repetition of a single word. If your mind is distracted and confused, sit down, close your eyes, and murmur slowly and reflectively the single word "Calm." Say it reverently, drawing it out to its full length and pausing after each repetition. Gradually your mind will be stilled and quietened, and you will be filled with a sense of harmony and peace. This method seems most applicable to the attainment of moral qualities. An evil passion can be quelled by the use of the word denoting the contrary virtue. The power of the word depends largely upon its aesthetic and moral associations. Words like joy, strength, love, purity, denoting the highest ideals of the human mind, possess great potency and are capable, thus used, of dispelling mental states in which their opposites predominate. The name Reflective Suggestion, which Baudouin applies indifferently to all autosuggestions induced by the subject's own choice, might well be reserved for this specific form of particular suggestion.

A specific type of suggestion that has its own unique advantages is the quiet repetition of a single word. If you're feeling distracted and confused, take a seat, close your eyes, and slowly say the word "Calm." Say it with reverence, stretching it out each time and pausing after every repetition. Over time, your mind will become still and quiet, and you'll feel a sense of harmony and peace. This technique seems to be especially effective for developing moral qualities. A negative emotion can be subdued by using the word that represents the opposite virtue. The impact of the word is largely influenced by its aesthetic and moral associations. Words like joy, strength, love, and purity, which represent the highest ideals of the human experience, hold significant power and can effectively dispel mental states dominated by their opposites. The term Reflective Suggestion, which Baudouin uses interchangeably for any self-suggestion made by personal choice, could be specifically reserved for this particular type of suggestion.

The field for the exercise of particular suggestions is practically limitless. Whenever you feel a need for betterment, of whatever nature it may be, a particular suggestion will help you. But it must once more be repeated that these particular suggestions are merely aids and auxiliaries, which may, if leisure is scant, be neglected.

The possibilities for using specific suggestions are nearly endless. Whenever you feel the need for improvement, no matter what it is, a specific suggestion can assist you. However, it's important to reiterate that these specific suggestions are just tools and supports that can be overlooked if you're short on time.




CHAPTER IX

HOW TO DEAL WITH PAIN

Pain, whether of mind or body, introduces a new element for which we have hitherto made no provision. By monopolising the attention it keeps the conscious mind fully alert and so prevents one from attaining the measure of outcropping needful to initiate successfully an autosuggestion. Thus if we introduce the "no-pain" idea into the conscious, it is overwhelmed by its contrary—pain, and the patient's condition becomes, if anything, worse.

Pain, whether mental or physical, brings in a new factor we haven't prepared for. By taking up all our attention, it keeps our conscious mind fully engaged, which makes it difficult to reach the level of relaxation needed to start a self-suggestion. So, if we try to introduce the "no-pain" idea into our conscious awareness, it's easily overshadowed by the feeling of pain, and the patient's condition often worsens.

To overcome this difficulty quite a new method is required. If we speak a thought, that thought, while we speak it, must occupy our minds. We could not speak it unless we thought it. By continually repeating "I have no pain" the sufferer constantly renews that thought in his mind. Unfortunately, after each repetition the pain-thought insinuates itself, so that the mind oscillates between "I have no pain" and "I have some pain," or "I have a bad pain." But if we repeat our phrase so rapidly that the contrary association has no time to insert itself, we compel the mind willy-nilly to dwell on it. Thus by a fresh path we reach the same goal as that attained by induced outcropping; we cause an idea to remain in occupation of the mind without calling up a contrary association. This we found to be the prime condition of acceptation, and in fact by this means we can compel the Unconscious to realise the "no-pain" thought and so put an end to the pain.

To overcome this problem, we need a completely new approach. When we express a thought, that thought must fill our minds as we speak it. We couldn’t say it unless we were thinking it. By constantly repeating "I have no pain," the person in pain keeps that thought fresh in their mind. Unfortunately, after each repetition, the thought of pain sneaks back in, causing the mind to swing between "I have no pain" and "I have some pain" or "I have a lot of pain." However, if we say our phrase quickly enough that the opposite thought doesn’t have time to take hold, we force the mind to focus on it. This way, we can take a different path to reach the same outcome as inducing an outcropping; we enable an idea to stay in the mind without bringing up conflicting associations. We found this to be the essential condition for acceptance, and in fact, through this method, we can force the unconscious to recognize the "no-pain" idea and thus eliminate the pain.

But the sentence "I have no pain" does not lend itself to rapid repetition. The physical difficulties are too great; the tongue and lips become entangled in the syllables and we have to stop to restore order. Even if we were dexterous enough to articulate the words successfully, we should only meet with a new difficulty. The most emphatic word in the phrase is "pain"; involuntarily we should find ourself stressing this word with particular force, so strengthening in our minds the very idea we are trying to dislodge.

But the sentence "I have no pain" isn't easy to say quickly. The physical challenges are too significant; our tongue and lips get tangled in the sounds, and we have to pause to sort things out. Even if we were skilled enough to get the words out correctly, we'd face another problem. The most important word in the phrase is "pain"; without meaning to, we end up stressing this word, which reinforces the very idea we're trying to get rid of.

We shall do best to copy as closely as we can Coué's own procedure. The phrase he uses, "ça passe," makes no mention of the hurt; it is extremely easy to say, and it produces an unbroken stream of sound, like the whirr of a machine or the magnified buzz of an insect, which, as it were, carries the mind off its feet. The phrase recommended by Baudouin, "It is passing off," produces no such effect, and in fact defies all our attempts to repeat it quickly. On the whole, the most suitable English version seems to be "It's going." Only the word "going" should be repeated, and the treatment should conclude with the emphatic statement "gone!" The word "going," rapidly gabbled, gives the impression of a mechanical drill, biting its way irresistibly into some hard substance. We can think of it as drilling the desired thought into the mind.

We’ll try our best to closely follow Coué's own method. The phrase he uses, "ça passe," doesn't mention the pain; it's super easy to say, and it creates a steady stream of sound, like a machine whirring or an amplified insect buzzing, which kind of takes the mind away from its worries. The phrase suggested by Baudouin, "It is passing off," doesn’t have the same effect and really makes it hard for us to say it quickly. Overall, the best English version seems to be "It's going." We should repeat the word "going," and end the treatment with a strong "gone!" Quickly saying "going" gives off the vibe of a mechanical drill firmly making its way into something tough. We can think of it as drilling the desired thought into the mind.

If you are suffering from any severe pain, such as toothache or headache, sit down, close your eyes and assure yourself calmly that you are going to get rid of it. Now gently stroke with your hand the affected part and repeat at the same time as fast as you can, producing a continuous stream of sound, the words: "It's going, going, going ... gone!" Keep it up for about a minute, pausing only to take a deep breath when necessary, and using the word "gone" only at the conclusion of the whole proceeding. At the end of this time the pain will either have entirely ceased or at least sensibly abated. In either case apply the particular suggestions recommended in the previous chapter. If the pain has ceased suggest that it will not return; if it has only diminished suggest that it will shortly pass away altogether. Now return to whatever employment you were engaged in when the pain began. Let other interests occupy your attention. If in a reasonable space, say half an hour, the pain still troubles you, isolate yourself again; suggest once more that you are going to master it, and repeat the procedure.

If you're dealing with any intense pain, like a toothache or headache, sit down, close your eyes, and calmly tell yourself that you're going to get rid of it. Gently stroke the painful area with your hand and quickly repeat the words: "It's going, going, going ... gone!" Create a steady stream of sound while you do this. Keep it up for about a minute, taking a deep breath when you need to, and only say "gone" at the very end. By the end of that time, the pain should either be completely gone or at least noticeably lessened. In either case, use the specific suggestions from the previous chapter. If the pain has disappeared, suggest that it won't come back; if it has only lessened, suggest that it will soon go away completely. Then get back to whatever you were doing when the pain started. Let other things take your focus. If the pain is still bothering you after about half an hour, find a quiet space again; suggest to yourself that you will overcome it and repeat the process.

It is no exaggeration to say that by this process any pain can be conquered. It may be, in extreme cases, that you will have to return several times to the attack. This will generally occur when you have been foolish enough to supply the pain with a cause—a decayed tooth, a draught of cold air, etc.—and so justify it to your reason, and give it, so to speak, an intellectual sanction. Or it may be that it will cease only to return again. But do not be discouraged; attack it firmly and you are bound to succeed.

It’s no exaggeration to say that this process can help you overcome any pain. In some cases, you might need to confront it multiple times. This usually happens when you’ve unwittingly given the pain a reason—like a decayed tooth or a blast of cold air—and that makes it seem justified in your mind, giving it an intellectual endorsement. Or it could be that the pain goes away only to come back later. But don’t get discouraged; confront it confidently, and you will succeed.

The same procedure is equally effective with distressing states of mind, worry, fear, despondency. In such cases the stroking movement of the hand should be applied to the forehead.

The same process works well for upsetting feelings like worry, fear, and sadness. In these situations, you should gently stroke the forehead with your hand.

Even in this exercise no more effort should be used than is necessary. Simply repeat rapidly the word which informs you that the trouble is going, and let this, with the stroking movement of the hand, which, as it were, fixes the attention to that particular spot, be the sum and substance of your effort. With practice it will become easier, you will "drop into it"; that is to say, the Unconscious will perform the adaptations necessary to make it more effective. After a time you should be able to obtain relief in twenty to twenty-five seconds. But the effect is still more far-reaching; you will be delivered from the fear of pain. Regarding yourself as its master, you will be able with the mere threat of treatment to prevent it from developing. You will hang up a card, "No admittance," on the doors of your conscious mind.

Even in this exercise, use only the effort that's absolutely necessary. Just quickly repeat the word that tells you the problem is fading away, and let that, along with the hand movement that focuses your attention on that specific area, be all the effort you need. With practice, it will get easier—you'll "get into it"; in other words, your unconscious will make the adjustments needed to make it more effective. After some time, you should be able to find relief in twenty to twenty-five seconds. But the benefits are even broader; you'll be free from the fear of pain. When you see yourself as in control, you’ll be able to prevent pain from escalating just by threatening to treat it. You’ll put up a sign, "No admittance," on the doors of your conscious mind.

It may be that the pain attacks you in the street or in a workshop; in some public place where the audible repetition of the phrase would attract attention. In that case it is best to close the eyes for a moment and formulate this particular suggestion: "I shall not add to this trouble by thinking about it; my mind will be occupied by other things; but on the first opportunity I shall make it pass away," Then as soon as you can conveniently do so make use of the phrase "It's going." When you have become expert in the use of this form of suggestion you will be able to exorcise the trouble by repeating the phrase mentally—at any rate if the words are outlined with the lips and tongue. But the beginner should rely for a time entirely on audible treatment. By dropping it too soon he will only court disappointment.

It might happen that pain hits you while you're out on the street or working in a shop; in some public place where saying it out loud would draw attention. In that case, it's best to close your eyes for a moment and think this specific suggestion: "I won't add to this discomfort by dwelling on it; my mind will focus on other things; but as soon as I can, I'll let it go." Then, as soon as it's convenient, use the phrase "It's going." Once you get good at using this suggestion, you'll be able to get rid of the discomfort by just thinking the phrase—at least if you move your lips and tongue along with it. However, beginners should depend entirely on saying it out loud for a while. If they stop too soon, they'll likely end up disappointed.

It sometimes happens that a patient is so prostrated by pain or misery that he has not the energy to undertake even the repetition of the word "going." The pain-thought so obsesses the mind that the state of painlessness seems too remote even to contemplate. Under these circumstances it seems best to employ this strategy. Lie down on a bed, sofa, or arm-chair and relax both mind and body. Cease from all effort—which can only make things worse—and let the pain-thought have its way. After a time your energies will begin to collect themselves, your mind to reassert its control. Now make a firm suggestion of success and apply the method. Get another person to help you, as Coué helps his patients, by performing the passes with the hand and repeating the phrase with you. By this means you can make quite sure of success. This seemingly contradictory proceeding is analogous to that of the angler "playing" a fish. He waits till it has run its course before bringing his positive resources into play.

Sometimes a patient is so overwhelmed by pain or suffering that they don’t even have the energy to say the word "going." The thought of pain takes over their mind so completely that imagining a state without pain feels too far away. In these situations, it’s best to use this approach: lie down on a bed, couch, or chair and relax both your mind and body. Stop all efforts—which can only make things worse—and let the thought of pain run its course. After a while, your energy will start to come back, and your mind will regain control. At this point, make a strong suggestion of success and apply the method. Get someone else to help you, like Coué helps his patients, by making hand movements and repeating the phrase with you. This way, you can greatly increase your chances of success. This seemingly counterintuitive method is similar to how a fisherman "plays" a fish. He waits until the fish has exhausted itself before using his positive resources.

Baudouin recommends an analogous proceeding as a weapon against insomnia. The patient, he says, should rapidly repeat the phrase, "I am going to sleep," letting his mind be swept away by a torrent of words. Once more the objection arises that the phrase "I am going to sleep" is not such as we can rapidly repeat. But even if we substitute for it some simple phrase which can be easily articulated it is doubtful whether it will succeed in more than a small percentage of cases. Success is more likely to attend us if we avail ourselves of the method of reflective repetition mentioned in the last chapter. We should take up the position most favourable to slumber and then repeat slowly and contemplatively the word "Sleep." The more impersonal our attitude towards the idea the more rapidly it will be realised in our own slumbers.

Baudouin suggests a similar approach as a way to combat insomnia. He says that the patient should quickly repeat the phrase, "I am going to sleep," allowing their mind to be carried away by a flood of words. Again, there's the concern that the phrase "I am going to sleep" isn't easy to repeat quickly. However, even if we replace it with a simpler phrase that's easier to say, it’s uncertain whether it will work in more than a small number of cases. We’re more likely to succeed if we use the method of reflective repetition mentioned in the last chapter. We should get into the most comfortable position for falling asleep and then slowly and thoughtfully repeat the word "Sleep." The more detached we are from the idea, the faster it will become a reality in our own sleep.




CHAPTER X

AUTOSUGGESTION AND THE CHILD

In treating children it should be remembered that autosuggestion is primarily not a remedy but a means of insuring healthy growth. It should not be reserved for times when the child is sick, but provided daily, with the same regularity as meals.

In treating children, it’s important to remember that autosuggestion isn’t just a cure; it’s a way to promote healthy development. It shouldn’t be saved for when the child is ill but should be given every day, just like meals.

Children grow up weakly not from lack of energy, but because of a waste and misapplication of it. The inner conflict, necessitated by the continual process of adaptation which we call growth, is often of quite unnecessary violence, not only making a great temporary demand on the child's vital energy, but even locking it up in the Unconscious in the form of "complexes," so that its future life is deprived of a portion of its due vitality. A wise use of autosuggestion will preclude these disasters. Growth will be ordered and controlled. The necessary conflicts will be brought to a successful issue, the unnecessary ones avoided.

Children grow up weak not from a lack of energy, but because of wasted and misused energy. The inner struggles that come from the constant adaptation we call growth can often be unnecessarily intense, not only placing a heavy temporary demand on a child's vital energy but also trapping it in the Unconscious as "complexes," which deprives their future life of some of its natural vitality. Smart use of autosuggestion can avoid these issues. Growth will be organized and managed. The necessary conflicts will reach a successful resolution, while the unnecessary ones will be avoided.

Autosuggestion may very well begin before the child is born. It is a matter of common knowledge that a mother must be shielded during pregnancy from any experience involving shock or fright, since these exert a harmful effect on the developing embryo, and may in extreme cases result in abortion, or in physical deformity or mental weakness in the child. Instances of this ill-effect are comparatively common, and the link between cause and effect is often unmistakable. There is no need to point out that these cases are nothing more than spontaneous autosuggestions operating in the maternal Unconscious; since during pregnancy the mother moulds her little one not only by the food she eats but also by the thoughts she thinks. The heightened emotionality characteristic of this state bespeaks an increased tendency to outcropping, and so an increased suggestibility. Thus spontaneous autosuggestions are far more potent than in the normal course of life. But, happily, induced autosuggestions are aided by the same conditions, so that the mother awake to her powers and duties can do as much good as the ignorant may do harm.

Autosuggestion might begin even before a child is born. It’s well known that a mother needs to be protected from any experiences that involve shock or fear during pregnancy, as these can negatively affect the developing fetus and can, in extreme situations, lead to miscarriage or physical or mental issues in the child. Such negative effects are fairly common, and the connection between cause and effect is often clear. It’s important to note that these cases are simply spontaneous autosuggestions occurring in the mother's unconscious; during pregnancy, the mother influences her baby not just through the food she consumes but also through her thoughts. The heightened emotions typical of this time indicate a greater tendency for these thoughts to manifest, leading to increased suggestibility. Therefore, spontaneous autosuggestions are much stronger than they would be in regular life. Fortunately, intentional autosuggestions are also supported by the same conditions, allowing a mother who is aware of her abilities and responsibilities to provide as much benefit as the unaware might cause harm.

Without going into debatable questions, such as the possibility of predetermining the sex of the child to be born, one can find many helpful ways of aiding and benefiting the growing life by autosuggestive means. The mother should avoid with more than ordinary care all subjects, whether in reading or conversation, which bear on evil in any form, and she should seek whatever uplifts the mind and furnishes it with beautiful and joyous thought. But the technical methods of autosuggestion can also be brought into action.

Without getting into controversial topics, like whether it's possible to determine the sex of an unborn child, there are many effective ways to support the developing life through autosuggestion. The mother should be especially careful to avoid any topics, whether through reading or conversation, that relate to negativity in any form. Instead, she should focus on whatever inspires her mind and provides uplifting and joyful thoughts. Additionally, the technical methods of autosuggestion can also be applied.

The mother should suggest to herself that her organism is furnishing the growing life with all it needs, and that the child will be strong and healthy in mind, in body, and in character.

The mother should remind herself that her body is providing the growing life with everything it needs, and that the child will be strong and healthy in mind, body, and character.

These suggestions should be in general terms bearing on qualities of undoubted good, for obviously it is not desirable to define an independent life too narrowly. They need consist only of a few sentences, and should be formulated night and morning immediately before or after the general formula. Furthermore, when the mother's thoughts during the day stray to the subject of her child, she can take this opportunity to repeat the whole or some part of the particular suggestion she has chosen. These few simple measures will amply suffice. Any undue tendency of the mind to dwell on the thought of the child, even in the form of good suggestions, should not be encouraged. A normal mental life is in itself the best of conditions for the welfare of both mother and child. For her own sake however the mother might well suggest that the delivery will be painless and easy.

These suggestions should be general and focus on qualities that are undeniably good, as it's clearly not ideal to define an independent life too strictly. They only need to consist of a few sentences and should be stated morning and night, right before or after the general formula. Additionally, when the mother thinks about her child during the day, she can take that moment to repeat all or part of the specific suggestion she's chosen. These few simple actions will be more than enough. Any tendency to overly fixate on thoughts of the child, even if they are positive suggestions, should not be encouraged. A normal mental state is the best condition for both the mother and child. For her own benefit, the mother might also suggest that the delivery will be easy and painless.

The only direct means of autosuggestion applicable to the child for some months after birth is that of the caress, though it must be remembered that the mental states of mother and nurse are already stamping themselves on the little mind, forming it inevitably for better or worse. Should any specific trouble arise, the method of Mlle. Kauffmant should be applied by the mother. Taking the child on her knee she should gently caress the affected part, thinking the while of its reinstatement in perfect health. It seems generally advisable to express these thoughts in words. Obviously, the words themselves will mean nothing to an infant of two or three months, but they will hold the mother's thought in the right channel, and this thought, by the tone of her voice, the touch of her hand, will be communicated to the child. Whether telepathy plays any part in this process we need not inquire, but the baby is psychically as well as physically so dependent on the mother that her mental states are communicated by means quite ineffective with adults. Love in itself exerts a suggestive power of the highest order.

The only direct way of using autosuggestion with a child for a few months after birth is through touch and affection. It's important to remember that the emotional states of the mother and caregiver are already influencing the baby's mind, shaping it for better or worse. If any specific issue comes up, the mother should use the method described by Mlle. Kauffmant. She can hold the child on her lap and gently touch the troubled area while focusing on restoring it to perfect health. It's generally a good idea to express these thoughts out loud. While the actual words won't mean anything to an infant of two or three months, they help guide the mother's intentions, and those intentions will be conveyed to the child through her tone of voice and touch. Whether telepathy is involved in this process isn't really something to question, but the baby is emotionally as well as physically dependent on the mother, so her mental states are communicated in ways that don't work with adults. Love alone has a powerful suggestive effect.

When the child shows signs of understanding what is said to it, before it begins itself to speak, the following method should be applied. After the little one has fallen asleep at night the mother enters the room, taking care not to awaken it, and stands about a yard from the head of the cot. She proceeds then to formulate in a whisper such suggestions as seem necessary. If the child is ailing the suggestion might take the form of the phrase "You are getting better" repeated twenty times. If it is in health the general formula will suffice. Particular suggestions may also be formulated bearing on the child's health, character, intellectual development, etc. These of course should be in accordance with the instructions given in the chapter devoted to particular suggestions. On withdrawing, the mother should again be careful not to awaken the little one. Should it show signs of waking, the whispered command "sleep," repeated several times, will lull it again to rest. Baudouin recommends that during these suggestions the mother should lay her hand on the child's forehead. The above, however, is the method preferred by Coué.

When a child shows signs that it understands what is being said before it starts to speak, the following method should be used. After the little one has gone to sleep at night, the mother enters the room quietly so as not to wake the child and stands about a yard away from the head of the crib. She then whispers the necessary suggestions. If the child is unwell, the suggestion might be the phrase "You are getting better" repeated twenty times. If the child is healthy, a general affirmation will suffice. Specific suggestions can also be made regarding the child's health, character, intellectual development, etc. These should follow the guidelines provided in the chapter about specific suggestions. When leaving, the mother should again be careful not to disturb the child. If the child shows signs of waking, the whispered command "sleep," repeated several times, will help soothe it back to rest. Baudouin suggests that during these suggestions, the mother should place her hand on the child's forehead. However, the method preferred by Coué is the one described above.

This nightly practice is the most effective means of conveying autosuggestions to the child-mind. It should be made a regular habit which nothing is allowed to interrupt. If for any reason the mother is unable to perform it, her place may be taken by the father, the nurse, or some relative. But for obvious reasons the duty belongs by right to the mother, and, when a few weeks' practice has revealed its beneficent power, few mothers will be willing to delegate it to a less suitable agent.

This nightly practice is the best way to send positive messages to a child's mind. It should be a consistent habit that nothing should interrupt. If for any reason the mother can’t do it, the father, a nurse, or another relative can take her place. However, for obvious reasons, this responsibility rightfully belongs to the mother, and once a few weeks of practice show its positive effects, few mothers will want to hand it off to someone less suited for the task.

This practice, as stated above, may well begin before the child has actually learned to speak, for its Unconscious will already be forming a scheme more or less distinct of the significance of the sounds that reach it, and will not fail to gather the general tenor of the words spoken. The date at which it should be discontinued is less easy to specify. Growth, to be healthy, must carry with it a gradual increase in independence and self-sufficiency. There seems to be some slight danger that the practice of nightly suggestions, if continued too long, might prolong unduly the state of dependence upon parental support. Reliable indications on this point are furnished, however, by the child itself. As soon as it is able to face its daily problems for itself, when it no longer runs to the parent for help and advice in every little difficulty, the time will have arrived for the parental suggestions to cease.

This practice, as mentioned earlier, can actually start before the child has fully learned to speak, as their unconscious mind will already be creating a more or less clear understanding of the sounds it hears and will pick up on the overall meaning of the words spoken. It's harder to determine when this practice should stop. For healthy development, there needs to be a gradual growth in independence and self-reliance. There seems to be a slight risk that if nightly suggestions are continued for too long, it may overly extend the child's dependence on parental support. However, reliable signs about this can come from the child themselves. As soon as they start to tackle their daily challenges on their own, without turning to a parent for help and advice for every minor issue, it's time for the parental suggestions to end.

As soon as a child is able to speak it should be taught to repeat the general formula night and morning in the same way as an adult. Thus when the time comes to discontinue the parent's suggestions their effect will be carried on by those the child formulates itself. There is one thing more to add: in the case of boys it would seem better at the age of seven or eight for the father to replace the mother in the rôle of suggester, while the mother, of course, performs the office throughout for her girls. Should any signs appear that the period of puberty is bringing with it undue difficulties or perils, the nightly practice might be resumed in the form of particular suggestions bearing on the specific difficulties. It must be remembered, however, that the child's sexual problem is essentially different from that of the adult, and the suggestions must therefore be in the most general terms. Here as elsewhere the end alone should be suggested, the Unconscious being left free to choose its own means.

As soon as a child can talk, they should be taught to repeat the general formula morning and night just like an adult. This way, when it's time to stop the parent's suggestions, the child will carry on with their own formulations. There's one more thing to mention: for boys, it seems better for the father to take over the role of the suggester at around seven or eight, while the mother continues to suggest for girls. If there are signs that puberty is causing significant challenges or risks, the nightly practice can be resumed with specific suggestions focused on those issues. However, it's important to remember that a child's sexual concerns are fundamentally different from an adult's, so the suggestions should be stated in very general terms. As always, only the end goal should be suggested, allowing the Unconscious to decide on the means.

As soon as the child has learnt to speak it should not be allowed to suffer pain. The best method to adopt is that practised by Coué in his consultations. Let the child close its eyes and repeat with the parent, "It's going, going ... gone!" while the latter gently strokes the affected part. But as soon as possible the child should be encouraged to overcome smaller difficulties for itself, until the parent's help is eventually almost dispensed with. This is a powerful means of developing self-reliance and fostering the sense of superiority to difficulties which will be invaluable in later life.

As soon as a child learns to speak, they should not be allowed to experience pain. The best approach is the one used by Coué during his sessions. Have the child close their eyes and repeat with the parent, "It's going, going... gone!" while the parent gently strokes the affected area. However, as soon as possible, the child should be encouraged to tackle smaller challenges on their own until they eventually need hardly any help from the parent. This is a powerful way to build self-reliance and instill a sense of confidence in overcoming difficulties, which will be invaluable later in life.

That children readily take to the practice is shown by these examples, which are again quoted from letters received by Coué.

That children easily adapt to the practice is evident from these examples, which are again taken from letters received by Coué.

"Your youngest disciple is our little David. The poor little chap had an accident to-day. Going up in the lift with his father, when quite four feet up, he fell out on his head and on to a hard stone floor. He was badly bruised and shocked, and when put to bed lay still and kept saying: 'ça passe, ça passe,' over and over again, and then looked up and said, 'no, not gone away.' To-night he said again 'ça passe' and then added, 'nearly gone.' So he is better."

"Your youngest disciple is our little David. The poor kid had an accident today. While going up in the lift with his dad, when he was about four feet up, he fell out onto his head and landed on a hard stone floor. He was badly bruised and in shock, and when he was put to bed, he lay still and kept saying, 'It’s passing, it’s passing,' over and over again, and then looked up and said, 'No, not gone away.' Tonight, he said 'It’s passing' again and then added, 'Nearly gone.' So he’s getting better."

B. K. (London).
8 January, 1922.

B. K. (London).
8 Jan, 1922.


Another lady writes:

Another woman writes:

"Our cook's little niece, aged 23 months—the one we cured of bronchitis—gave herself a horrid blow on the head yesterday. Instead of crying she began to smile, passed her hand over the place and said sweetly, 'ça passe.' Hasn't she been well brought up?"

"Our cook's little niece, who is 23 months old—the one we helped get over bronchitis—hurt her head badly yesterday. Instead of crying, she smiled, rubbed the spot, and sweetly said, 'it'll pass.' Isn't she well brought up?"

All these methods are extremely simple and involve little expenditure of time and none of money. They have proved their efficacy over and over again in Nancy, and there is no reason why a mother of average intelligence and conscientiousness should not obtain equally good results. Naturally, first attempts will be a little awkward, but there is no need for discouragement on that account. Even supposing that through the introduction of effort some slight harm were done—and the chance is comparatively remote—this need cause no alarm. The right autosuggestion will soon counteract it and produce positive good in its place. But any mother who has practised autosuggestion for herself will be able correctly to apply it to her child.

All these methods are really simple and require very little time and no money. They have proven to be effective time and time again in Nancy, and there's no reason why an average, conscientious mother can't achieve the same great results. Of course, the first attempts might feel a bit awkward, but there's no need to feel discouraged about that. Even if introducing some effort causes a little harm—which is quite unlikely—there's no need to panic. The right autosuggestion will quickly fix it and create something positive in its place. Any mother who has practiced autosuggestion for herself will be able to apply it correctly to her child.

At first glance the procedure may seem revolutionary, but think it over for a moment and you will see that it is as old as the hills. It is merely a systematisation on a scientific basis of the method mothers have intuitively practised since the world began. "Sleep, baby, sleep. Angels are watching o'er thee,"—what is this but a particular suggestion? How does a wise mother proceed when her little one falls and grazes its hand? She says something of this kind: "Let me kiss it and then it will be well." She kisses it, and with her assurance that the pain has gone the child runs happily back to its play. This is only a charming variation of the method of the caress.

At first glance, the process might seem groundbreaking, but think about it for a moment and you'll realize it's as old as time. It's simply a scientific organization of the techniques mothers have intuitively used since forever. "Sleep, baby, sleep. Angels are watching over you"—isn't that just a specific suggestion? How does a caring mother respond when her little one falls and scrapes a hand? She might say something like, "Let me kiss it, and then it will feel better." She kisses it, and with her reassurance that the pain is gone, the child joyfully returns to playing. This is just a lovely variation of the comforting method.




CHAPTER XI

CONCLUSION

Induced Autosuggestion is not a substitute for medical practice. It will not make us live for ever, neither will it free us completely from the common ills of life. What it may do in the future, when all its implications have been realised, all its resources exploited, we cannot say. There is no doubt that a generation brought up by its canons would differ profoundly from the disease-ridden population of to-day. But our immediate interest is with the present.

Induced autosuggestion isn't a replacement for medical practice. It won't give us eternal life, nor will it completely eliminate the everyday struggles we face. What it could achieve in the future, once we fully understand its implications and use all its resources, remains uncertain. However, it’s clear that a generation raised with these principles would be very different from today's disease-ridden population. But right now, our focus is on the present.

The adult of to-day carries in his Unconscious a memory clogged with a mass of adverse suggestions which have been accumulating since childhood. The first task of Induced Autosuggestion will be to clear away this mass of mental lumber. Not until this has been accomplished can the real man appear and the creative powers of autosuggestion begin to manifest themselves.

The adult today carries in their unconscious a memory filled with a lot of negative suggestions that have been building up since childhood. The first goal of Induced Autosuggestion will be to clear away this mental clutter. Only after this is done can the true self emerge and the creative abilities of autosuggestion start to show.

By the use of this method each one of us should be able to look forward to a life in which disease is a diminishing factor. But how great a part it will play depends upon the conditions we start from and the regularity and correctness of our practice. Should disease befall us we possess within a potent means of expelling it, but this does not invalidate the complementary method of destroying it from without. Autosuggestion and the usual medical practice should go hand in hand, each supplementing the other. If you are ill, call in your doctor as before, but enlist the resources of Induced Autosuggestion to reinforce and extend his treatment.

By using this method, each of us should be able to look forward to a life where disease is less of a factor. However, how significant a role it plays depends on the starting conditions and the consistency and accuracy of our practice. If we do get sick, we have a powerful way to push it out, but that doesn’t eliminate the need for external methods to eliminate it. Autosuggestion and standard medical practices should work together, each enhancing the other. If you’re unwell, contact your doctor as usual, but also use Induced Autosuggestion to support and enhance their treatment.

In this connection it must be insisted on that autosuggestion should be utilised for every ailment, whatever its nature, and whether its inroads be grave or slight. Every disease is either strengthened or weakened by the action of the mind. We cannot take up an attitude of neutrality. Either we must aid the disease to destroy us by allowing our minds to dwell on it, or we must oppose it and destroy it by a stream of healthful dynamic thought. Too frequently we spontaneously adopt the former course.

In this regard, it's important to emphasize that autosuggestion should be used for every ailment, no matter what it is, and regardless of whether its effects are serious or minor. Every illness is either made worse or better by our mindset. We can’t just stay neutral. We have to either let the illness take over by letting our thoughts linger on it, or we must fight it and overcome it with positive, healthy thinking. Too often, we unintentionally choose the first option.

The general opinion that functional and nervous diseases alone are susceptible to suggestive treatment is at variance with the facts. During Coué's thirty years of practice, in which many thousands of cases have been treated, he has found that organic troubles yield as easily as functional, that bodily derangements are even easier to cure than nervous and mental. He makes no such distinctions; an illness is an illness whatever its nature. As such Coué attacks it, and in 98 per cent. of cases he attains in greater or less degree a positive result.

The common belief that only functional and nervous diseases can be treated effectively with suggestion doesn’t match reality. Over his thirty years of practice, during which he treated thousands of cases, Coué discovered that physical ailments respond just as well as functional ones, and that bodily issues can even be easier to treat than nervous and mental ones. He doesn’t make those distinctions; an illness is an illness regardless of its type. With that approach, Coué tackles the problem, and in 98 percent of cases, he achieves a positive outcome to varying degrees.

Apart from the permanently insane, in whose minds the machinery of autosuggestion is itself deranged, there are only two classes of patient with whom Induced Autosuggestion seems to fail. One consists of persons whose intelligence is so low that the directions given are never comprehended; the other of those who lack the power of voluntary attention and cannot devote their minds to an idea even for a few consecutive seconds. These two classes, however, are numerically insignificant, together making up not much more than 2 per cent. of the population.

Aside from those who are permanently insane, whose autosuggestion processes are disrupted, there are only two groups of patients with whom Induced Autosuggestion doesn't seem to work. One group includes individuals whose intelligence is so low that they can't understand the instructions given; the other consists of those who struggle with voluntary attention and can't focus on an idea even for a few seconds. However, these two groups are very small, accounting for just over 2 percent of the population.

Autosuggestion is equally valuable as an aid to surgical practice. A broken bone—the sceptic's last resource—cannot of course be treated by autosuggestion alone. A surgeon must be called in to mend it. But when the limb has been rightly set and the necessary mechanical precautions have been taken, autosuggestion will provide the best possible conditions for recovery. It can prevent lameness, stiffness, unsightly deformity and the other evils which a broken limb is apt to entail, and it will shorten considerably the normal period of convalescence.

Autosuggestion is just as useful in surgery. A broken bone—the skeptic's last resort—can’t be treated with autosuggestion alone. A surgeon needs to be involved to fix it. However, once the limb is properly aligned and the necessary safety measures are in place, autosuggestion can create the best conditions for recovery. It can help avoid lameness, stiffness, unsightly deformities, and other issues that often come with a broken limb, and it can significantly reduce the usual recovery time.

It is sometimes stated that the results obtained by autosuggestion are not permanent. This objection is really artificial, arising from the fact that we ignore the true nature of autosuggestion and regard it merely as a remedy. When we employ autosuggestion to heal a malady our aim is so to leaven the Unconscious with healthful thoughts, that not only will that specific malady be excluded, but all others with it. Autosuggestion should not only remove a particular form of disease, but the tendency to all disease.

It’s often said that the results from autosuggestion aren’t lasting. This criticism is actually misguided, stemming from our misunderstanding of what autosuggestion really is and viewing it simply as a fix. When we use autosuggestion to treat an illness, our goal is to fill the Unconscious with positive thoughts, so that not only will that specific illness be banished, but also all others that could arise. Autosuggestion should not just eliminate one particular disease, but also reduce the likelihood of any disease.

If after an ailment has been removed we allow our mind to revert to unhealthy thoughts, they will tend to realise themselves in the same way as any others, and we may again fall a victim to ill-health. Our sickness may take the same form as on the preceding occasion, or it may not. That will depend on the nature of our thought. But by the regular employment of the general formula we can prevent any such recurrence. Instead of reverting to unhealthy states of mind we shall progressively strengthen the healthy and creative thought that has already given us health, so that with each succeeding day our defence will be more impenetrable. Not only do we thus avoid a relapse into former ailments but we clear out of our path those which lie in wait for us in the future.

If, after an illness has been cured, we let our minds slip back into negative thoughts, they will likely manifest just like any other thoughts, and we might once again become unwell. Our illness could resurface in the same way as it did before, or it could be different. That depends on the type of thoughts we entertain. However, by consistently applying the general approach, we can prevent such a recurrence. Instead of going back to unhealthy mindsets, we will progressively strengthen the healthy and positive thoughts that have already brought us wellness, ensuring that with each passing day our defenses become stronger. This way, we not only avoid falling back into old illnesses but also eliminate potential future ones that might be waiting for us.

We saw that in the Nancy clinic some of the cures effected are almost instantaneous. It would be a mistake, however, to embark on the practice of Induced Autosuggestion with the impression that we are going to be miraculously healed in the space of a few days. Granted sufficient faith, such a result would undoubtedly ensue; nay, more, we have records of quite a number of such cases, even where the help of a second person has not been called in. Here is an example. A friend of mine, M. Albert P., of Bordeaux, had suffered for more than ten years with neuralgia of the face. Hearing of Coué, he wrote to him, and received instructions to repeat the general formula. He did so, and on the second day the neuralgia had vanished and has never since returned. But such faith is not common. Immediate cures are the exception, and it will be safer for us to look forward to a gradual and progressive improvement. In this way we shall guard against disappointment. It may be added that Coué prefers the gradual cure, finding it more stable and less likely to be disturbed by adverse conditions.

We noticed that at the Nancy clinic, some of the cures are almost instant. However, it would be a mistake to start practicing Induced Autosuggestion with the belief that we’ll be miraculously healed in just a few days. With enough faith, that kind of result could definitely happen; in fact, we have records of quite a few such cases, even when a second person wasn’t involved. For instance, a friend of mine, M. Albert P., from Bordeaux, suffered for over ten years with facial neuralgia. After hearing about Coué, he wrote to him and received instructions to repeat the general formula. He did this, and by the second day, the neuralgia was gone and has never returned since. But that level of faith isn’t common. Immediate cures are rare, and it’s more realistic for us to expect a gradual and steady improvement. This way, we can avoid disappointment. It’s worth mentioning that Coué prefers gradual cures, finding them to be more stable and less likely to be affected by negative circumstances.

We should approach autosuggestion in the same reasonable manner as we approach any other scientific discovery. There is no hocus-pocus about it, nor are any statements made here which experience cannot verify. But the attitude we should beware most of is that of the intellectual amateur, who makes the vital things of life small coin to exchange with his neighbour of the dinner-table. Like religion, autosuggestion is a thing to practise. A man may be conversant with all the creeds in Christendom and be none the better for it; while some simple soul, loving God and his fellows, may combine the high principles of Christianity in his life without any acquaintance with theology. So it is with autosuggestion.

We should treat autosuggestion just like any other scientific discovery. There’s nothing magical about it, and every claim made here can be backed up by experience. However, we need to be cautious of the mindset of the intellectual amateur, who trivializes the important aspects of life into small talk at dinner. Like religion, autosuggestion is something that requires practice. Someone might be well-versed in all the beliefs of Christianity but gain nothing from it, while a simple person, who genuinely loves God and others, can embody the core principles of Christianity in their life without knowing much about theology. The same applies to autosuggestion.

Autosuggestion is just as effective in the treatment of moral delinquencies as in that of physical ills. Drunkenness, kleptomania, the drug habit, uncontrolled or perverted sexual desires, as well as minor failings of character, are all susceptible to its action. It is as powerful in small things as in great. By particular suggestions we can modify our tastes. We can acquire a relish for the dishes we naturally dislike, and make disagreeable medicine taste pleasant. So encouraging has been its application to the field of morals that Coué is trying to gain admittance to the French state reformatories. So far, the official dislike for innovations has proved a barrier, but there is good reason to hope that in the near future the application of this method to the treatment of the criminal will be greatly extended.

Autosuggestion is just as effective for addressing moral issues as it is for physical ailments. Problems like alcoholism, kleptomania, drug addiction, and uncontrolled or deviant sexual desires, along with minor character flaws, can all be influenced by it. Its power works in both small matters and significant ones. Through specific suggestions, we can change our preferences. We can learn to enjoy foods we usually dislike and make unpleasant medicine taste better. Its application in moral development has been so promising that Coué is seeking to implement it in French state reformatories. So far, resistance to new ideas has been a hurdle, but there is good reason to believe that, in the near future, this approach will be widely used in treating criminals.

By way of anticipating an objection it may be stated that the Coué method of Induced Autosuggestion is in no sense inferior to hypnotic suggestion. Coué himself began his career as a hypnotist, but being dissatisfied with the results, set out in quest of a method more simple and universal. Conscious autosuggestion, apart from its convenience, can boast one great advantage over its rival. The effects of hypnotic suggestion are often lost within a few hours of the treatment. Whereas by the use of the general formula the results of Induced Autosuggestion go on progressively augmenting.

To address a potential objection, it can be said that the Coué method of Induced Autosuggestion is not in any way inferior to hypnotic suggestion. Coué himself started out as a hypnotist, but feeling unsatisfied with the outcomes, he looked for a method that was simpler and more universal. Conscious autosuggestion, aside from being convenient, has one significant advantage over its counterpart. The effects of hypnotic suggestion often fade within a few hours after the treatment. In contrast, using the general formula, the results of Induced Autosuggestion continue to grow progressively.

Here we touch again the question of the suggester. We have already seen that a suggester is not needed, that autosuggestion can yield its fullest fruits to those who practise it unaided. But some persons cannot be prevailed on to accept this fact. They feel a sense of insufficiency; the mass of old wrong suggestions has risen so mountain-high that they imagine themselves incapable of removing it. With such the presence of a suggester is an undoubted help. They have nothing to do but lie passive and receive the ideas he evokes. Even so, however, they will get little good unless they consent to repeat the general formula.

Here we revisit the topic of the suggester. We’ve already established that a suggester isn't necessary, and that autosuggestion can bring the best results to those who practice it on their own. However, some people refuse to accept this reality. They feel inadequate; the weight of old negative suggestions feels so overwhelming that they believe they're unable to get rid of it. For these individuals, having a suggester can definitely be beneficial. They only need to lie back and absorb the ideas presented to them. Even then, they won’t gain much unless they agree to repeat the general formula.

But as long as we look on autosuggestion as a remedy we miss its true significance. Primarily it is a means of self-culture, and one far more potent than any we have hitherto possessed. It enables us to develop the mental qualities we lack: efficiency, judgment, creative imagination, all that will help us to bring our life's enterprise to a successful end. Most of us are aware of thwarted abilities, powers undeveloped, impulses checked in their growth. These are present in our Unconscious like trees in a forest, which, overshadowed by their neighbours, are stunted for lack of air and sunshine. By means of autosuggestion we can supply them with the power needed for growth and bring them to fruition in our conscious lives. However old, however infirm, however selfish, weak or vicious we may be, autosuggestion will do something for us. It gives us a new means of culture and discipline by which the "accents immature," the "purposes unsure" can be nursed into strength, and the evil impulses attacked at the root. It is essentially an individual practice, an individual attitude of mind. Only a narrow view would split it up into categories, debating its application to this thing or to that. It touches our being in its wholeness. Below the fussy perturbed little ego, with its local habitation, its name, its habits and views and oddities is an ocean of power, as serene as the depths below the troubled surface of the sea. Whatever is of you comes eventually thence, however perverted by the prism of self-consciousness. Autosuggestion is a channel by which the tranquil powers of this ultimate being are raised to the level of our life here and now.

But as long as we see autosuggestion as just a fix, we miss its real importance. It's primarily a way to improve ourselves, and it's much more powerful than anything we've had before. It helps us develop the mental qualities we lack: efficiency, judgment, creative imagination, everything that can help us succeed in our life's goals. Most of us know about our untapped abilities, undeveloped powers, and blocked impulses. These exist in our unconscious like trees in a forest, stunted by their neighbors because they lack air and sunlight. Through autosuggestion, we can give them the energy they need to grow and realize their potential in our conscious lives. No matter how old, weak, selfish, or flawed we may be, autosuggestion can help us. It offers a new way to cultivate and discipline ourselves, allowing immature thoughts and uncertain goals to strengthen and addressing bad impulses at their source. It’s fundamentally a personal practice and mindset. Only a narrow perspective would try to separate it into categories, debating its relevance to this or that issue. It affects our whole being. Beneath the anxious little ego, with its home, name, habits, beliefs, and quirks, is a vast ocean of power, calm beneath the turbulent surface of the sea. Everything that is truly you ultimately comes from there, no matter how twisted by self-consciousness. Autosuggestion is a way to elevate the serene powers of this deeper self to our current life.

What prospects does autosuggestion open to us in the future?

What opportunities does autosuggestion offer us in the future?

It teaches us that the burdens of life are, at least in large measure, of our own creating. We reproduce in ourselves and in our circumstances the thoughts of our minds. It goes further. It offers us a means by which we can change these thoughts when they are evil and foster them when they are good, so producing a corresponding betterment in our individual life. But the process does not end with the individual. The thoughts of society are realised in social conditions, the thoughts of humanity in world conditions. What would be the attitude towards our social and international problems of a generation nurtured from infancy in the knowledge and practice of autosuggestion? If fear and disease were banned from the individual life, could they persist in the life of the nation? If each person found happiness in his own heart would the illusory greed for possession survive? The acceptance of autosuggestion entails a change of attitude, a revaluation of life. If we stand with our faces westward we see nothing but clouds and darkness, yet by a simple turn of the head we bring the wide panorama of the sunrise into view.

It teaches us that many of life's burdens are mostly created by ourselves. We reflect our thoughts in both ourselves and our circumstances. It goes even further. It gives us a way to change negative thoughts and nurture positive ones, leading to improvements in our individual lives. But the process doesn’t just stop at the individual level. The thoughts of society are manifested in social conditions, and the thoughts of humanity in global conditions. What would be the perspective on our social and international issues from a generation raised with the understanding and practice of autosuggestion? If fear and illness were eliminated from individual lives, could they still exist in the life of the nation? If everyone found happiness within themselves, would the false desire for material possessions continue? Embracing autosuggestion requires a shift in attitude and a reevaluation of life. If we face west, we only see clouds and darkness, but with a simple turn of our heads, we can see the beautiful panorama of the sunrise.

That Coué's discoveries may profoundly affect our educational methods is beyond question. Hitherto we have been dealing directly only with the conscious mind, feeding it with information, grafting on to it useful accomplishments. What has been done for the development of character has been incidental and secondary. This was inevitable so long as the Unconscious remained undiscovered, but now we have the means of reaching profounder depths, of endowing the child not only with reading and arithmetic, but with health, character and personality.

That Coué's discoveries could significantly impact our educational methods is clear. Until now, we've mainly focused on the conscious mind, providing it with information and helping it acquire useful skills. Efforts for developing character have been secondary and incidental. This was unavoidable as long as the Unconscious was unknown, but now we have the tools to explore deeper levels, enabling us to equip children not just with reading and math skills, but also with health, character, and personality.

But perhaps it is in our treatment of the criminal that the greatest revolution may be expected. The acts for which he is immured result from nothing more than twists and tangles of the threads of thought in the Unconscious mind. This is the view of eminent authorities. But autosuggestion takes us a long step further. It shows how these discords of character may be resolved. Since Coué has succeeded in restoring to moral health a youth of homicidal tendencies, why should not the same method succeed with many of the outcasts who fill our prisons? At least the younger delinquents should prove susceptible. But the idea underlying this attitude entails a revolution in our penal procedure. It means little less than this: that crime is a disease and should be treated as such; that the idea of punishment must give place to that of cure; the vindictive attitude to one of pity. This brings us near to the ideals of the New Testament, and indeed, autosuggestion, as a force making for goodness, is bound to touch closely on religion.

But maybe the biggest change we can expect is in how we treat criminals. The actions that land them in prison come from nothing more than the complicated workings of their unconscious mind. This is what respected experts say. However, autosuggestion takes us a significant step further. It shows how these character conflicts can be resolved. Since Coué managed to restore moral health to a young person with violent tendencies, why couldn’t the same method work for many of the outcasts filling our prisons? At least younger offenders should be more receptive. But this perspective requires a complete overhaul of our penal system. It suggests that crime is a disease and should be treated like one; that the concept of punishment must be replaced with that of healing; and that a vengeful mindset should shift to one of compassion. This brings us closer to the ideals of the New Testament, and indeed, autosuggestion as a force for good is bound to intersect with religious beliefs.

It teaches the doctrine of the inner life which saints and sages have proclaimed through all ages. It asserts that within are the sources of calm, of power and of courage, and that the man who has once attained mastery of this inner sphere is secure in the face of all that may befall him. This truth is apparent in the lives of great men. Martyrs could sing at the stake because their eyes were turned within on the vision of glory which filled their hearts. Great achievements have been wrought by men who had the fortitude to follow the directions of an inner voice, even in contradiction to the massed voices they heard without.

It teaches the concept of the inner life that saints and sages have shared throughout history. It emphasizes that within each person lies the sources of peace, strength, and bravery, and that someone who has achieved mastery over this inner realm is secure no matter what challenges come their way. This truth is evident in the lives of great individuals. Martyrs could sing at the stake because their focus was inward on the vision of glory that filled their hearts. Significant accomplishments have been made by those who had the courage to listen to their inner voice, even when it went against the loud opinions of those around them.

Suppose we find that the power Christ gave to his disciples to work miracles of healing was not a gift conferred on a few selected individuals, but was the heritage of all men; that the kingdom of heaven within us to which He alluded was available in a simple way for the purging and elevation of our common life, for procuring sounder health and sweeter minds. Is not the affirmation contained in Coué's formula a kind of prayer? Does it not appeal to something beyond the self-life, to the infinite power lying behind us?

Suppose we discover that the power Christ gave to his disciples to perform healing miracles wasn't just a gift for a few chosen people, but was actually a legacy for everyone; that the kingdom of heaven within us, which He referred to, is accessible in a straightforward way to cleanse and uplift our shared lives, to secure better health and more positive minds. Isn’t the statement in Coué's formula a kind of prayer? Does it not reach out to something greater than our individual selves, to the infinite power that supports us?

Autosuggestion is no substitute for religion; it is rather a new weapon added to the religious armoury. If as a mere scientific technique it can yield such results, what might it not do as the expression of those high yearnings for perfection which religion incorporates?

Autosuggestion isn't a replacement for religion; it's more like a new tool in the religious toolkit. If it can achieve such outcomes as just a scientific method, imagine what it could accomplish when it's connected to the deep desires for perfection that religion embodies.






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