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Table of Contents created by Transcriber and placed in the Public Domain.
Table of Contents created by Transcriber and made available in the Public Domain.
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Cover created by Transcriber and placed in the Public Domain.
REMINISCENCES
OF A
STOCK OPERATOR
REMINISCENCES
OF A
STOCK OPERATOR
Memories of a Stock Trader
By Edwin Lefevre
By Edwin Lefevre
with a new Introduction by
Benton W. Davis
with a new Introduction by
Benton W. Davis

American Research Council · Larchmont, New York
American Research Council · Larchmont, New York
Copyright © 1923 by George H. Doran Company
Copyright © 1923 by George H. Doran Company
All Rights Reserved
All rights reserved
Reprinted by arrangement with Doubleday & Company, Inc.
Reprinted by arrangement with Doubleday & Company, Inc.
Library of Congress Catalog Card Number: 64-23364
Printed in the United States of America
Library of Congress Catalog Card Number: 64-23364
Printed in the USA
To
Jesse Lauriston Livermore
To
Jesse Livermore
CONTENTS
I | 1 |
II | 14 |
III | 30 |
IV | 39 |
V | 55 |
VI | 67 |
VII | 80 |
VIII | 87 |
IX | 100 |
X | 117 |
XI | 131 |
XII | 144 |
XIII | 160 |
XIV | 173 |
XV | 190 |
XVI | 199 |
XVII | 215 |
XVIII | 230 |
XIX | 238 |
XX | 245 |
XXI | 257 |
XXII | 273 |
XXIII | 293 |
XXIV | 304 |
I1
I went to work when I was just out of grammar school. I got a job as quotation-board boy in a stock-brokerage office. I was quick at figures. At school I did three years of arithmetic in one. I was particularly good at mental arithmetic. As quotation-board boy I posted the numbers on the big board in the customers’ room. One of the customers usually sat by the ticker and called out the prices. They couldn’t come too fast for me. I have always remembered figures. No trouble at all.
I began working right after finishing middle school. I got a job as a quotation board assistant in a stock brokerage. I was good with numbers. In school, I managed to do three years of arithmetic in just one year. I was especially skilled at doing calculations in my head. As the quotation board assistant, I updated the numbers on the large board in the customer area. One of the customers typically sat by the ticker and shouted out the prices. They couldn't come in too fast for me. I've always had a knack for remembering numbers. No problem at all.
There were plenty of other employes in that office. Of course I made friends with the other fellows, but the work I did, if the market was active, kept me too busy from ten A.M. to three P.M. to let me do much talking. I don’t care for it, anyhow, during business hours.
There were plenty of other employees in that office. Of course, I made friends with the other guys, but the work I did, if the market was active, kept me too busy from ten AM to three PM to have much time for talking. I don’t really care for it during work hours anyway.
But a busy market did not keep me from thinking about the work. Those quotations did not represent prices of stocks to me, so many dollars per share. They were numbers. Of course, they meant something. They were always changing. It was all I had to be interested in—the changes. Why did they change? I didn’t know. I didn’t care. I didn’t think about that. I simply saw that they changed. That was all I had to think about five hours every day and two on Saturdays: that they were always changing.
But a busy market didn’t stop me from thinking about the work. Those quotes didn’t look like stock prices to me, just dollars per share. They were just numbers. Of course, they meant something. They were always fluctuating. That was all I had to focus on—the changes. Why did they change? I didn’t know. I didn’t care. I didn’t think about it. I just saw that they changed. That was all I had to think about for five hours every day and two on Saturdays: that they were always changing.
That is how I first came to be interested in the behaviour of prices. I had a very good memory for figures. I could remember in detail how the prices had acted on the previous2 day, just before they went up or down. My fondness for mental arithmetic came in very handy.
That’s how I first became interested in how prices behave. I had an excellent memory for numbers. I could clearly recall how the prices had moved the day before, right before they increased or decreased. My love for mental math was really useful.
I noticed that in advances as well as declines, stock prices were apt to show certain habits, so to speak. There was no end of parallel cases and these made precedents to guide me. I was only fourteen, but after I had taken hundreds of observations in my mind I found myself testing their accuracy, comparing the behaviour of stocks to-day with other days. It was not long before I was anticipating movements in prices. My only guide, as I say, was their past performances. I carried the “dope sheets” in my mind. I looked for stock prices to run on form. I had “clocked” them. You know what I mean.
I noticed that both when prices went up and down, stock prices tended to show certain patterns, so to speak. There were countless similar cases, and these helped guide me. I was only fourteen, but after I had mentally gathered hundreds of observations, I began testing their accuracy by comparing the behavior of stocks today with previous days. It didn't take long before I was predicting price movements. My only guide, as I mentioned, was their past performance. I kept the “dope sheets” in my mind. I expected stock prices to follow a pattern. I had “clocked” them. You know what I mean.
You can spot, for instance, where the buying is only a trifle better than the selling. A battle goes on in the stock market and the tape is your telescope. You can depend upon it seven out of ten cases.
You can see, for example, where the buying is just a little better than the selling. There's a struggle happening in the stock market, and the tape is your guide. You can rely on it in seven out of ten cases.
Another lesson I learned early is that there is nothing new in Wall Street. There can’t be because speculation is as old as the hills. Whatever happens in the stock market to-day has happened before and will happen again. I’ve never forgotten that. I suppose I really manage to remember when and how it happened. The fact that I remember that way is my way of capitalizing experience.
Another lesson I learned early on is that there’s nothing new on Wall Street. There can't be because speculation is as old as time. Whatever happens in the stock market today has happened before and will happen again. I've never forgotten that. I guess I really make an effort to remember when and how it happened. The fact that I remember that way is my way of making the most of my experience.
I got so interested in my game and so anxious to anticipate advances and declines in all the active stocks that I got a little book. I put down my observations in it. It was not a record of imaginary transactions such as so many people keep merely to make or lose millions of dollars without getting the swelled head or going to the poorhouse. It was rather a sort of record of my hits and misses, and next to the determination of probable movements I was most interested in verifying whether I had observed accurately; in other words, whether I was right.
I became really interested in my game and so eager to predict the ups and downs in all the active stocks that I grabbed a little notebook. I wrote down my observations in it. It wasn't a log of fake transactions like many people keep just to make or lose millions without getting arrogant or going broke. It was more of a record of my successes and failures, and besides figuring out likely movements, I was most focused on confirming whether I had observed things correctly; in other words, whether I was right.
Say that after studying every fluctuation of the day in an active stock I would conclude that it was behaving as it always did before it broke eight or ten points. Well, I would3 jot down the stock and the price on Monday, and remembering past performances I would write down what it ought to do on Tuesday and Wednesday. Later I would check up with actual transcriptions from the tape.
Say that after watching every move in an active stock throughout the day, I would conclude that it was acting just like it always did before it jumped eight or ten points. Well, I would3 note the stock and its price on Monday, and recalling previous patterns, I would write down what I expected it to do on Tuesday and Wednesday. Later, I would compare that with actual records from the tape.
That is how I first came to take an interest in the message of the tape. The fluctuations were from the first associated in my mind with upward or downward movements. Of course there is always a reason for fluctuations, but the tape does not concern itself with the why and wherefore. It doesn’t go into explanations. I didn’t ask the tape why when I was fourteen, and I don’t ask it to-day, at forty. The reason for what a certain stock does to-day may not be known for two or three days, or weeks, or months. But what the dickens does that matter? Your business with the tape is now—not to-morrow. The reason can wait. But you must act instantly or be left. Time and again I see this happen. You’ll remember that Hollow Tube went down three points the other day while the rest of the market rallied sharply. That was the fact. On the following Monday you saw that the directors passed the dividend. That was the reason. They knew what they were going to do, and even if they didn’t sell the stock themselves they at least didn’t buy it. There was no inside buying; no reason why it should not break.
That's how I first got interested in the message of the tape. The fluctuations were from the start connected in my mind with movements going up or down. Of course, there’s always a reason for fluctuations, but the tape doesn’t deal with the why and how. It doesn’t provide explanations. I didn’t ask the tape why when I was fourteen, and I don’t ask it today at forty. The reason behind what a certain stock does today might not be known for two or three days, or weeks, or months. But who cares? Your business with the tape is now—not tomorrow. The reason can wait. But you have to act quickly or you’ll be left behind. Time and again, I see this happen. You’ll remember that Hollow Tube dropped three points the other day while the rest of the market shot up. That was the fact. On the following Monday, you saw the directors declared the dividend. That was the reason. They knew what they were going to do, and even if they didn’t sell the stock themselves, they at least didn’t buy it. There was no insider buying; no reason why it shouldn’t break.
Well, I kept up my little memorandum book perhaps six months. Instead of leaving for home the moment I was through with my work, I’d jot down the figures I wanted and would study the changes, always looking for the repetitions and parallelisms of behaviour—learning to read the tape, although I was not aware of it at the time.
Well, I kept my little notebook for maybe six months. Instead of heading home right after finishing my work, I’d write down the numbers I was interested in and analyze the changes, always on the lookout for patterns and similarities in behavior—learning to read the data, even though I didn’t realize it back then.
One day one of the office boys—he was older than I—came to me where I was eating my lunch and asked me on the quiet if I had any money.
One day, one of the office guys—he was older than me—came over while I was having my lunch and quietly asked me if I had any cash.
“Why do you want to know?” I said.
“Why do you want to know?” I asked.
“Well,” he said, “I’ve got a dandy tip on Burlington. I’m going to play it if I can get somebody to go in with me.”
“Well,” he said, “I’ve got a great tip on Burlington. I’m going to play it if I can find someone to join me.”
“How do you mean, play it?” I asked. To me the only4 people who played or could play tips were the customers—old jiggers with oodles of dough. Why, it cost hundreds, even thousands of dollars, to get into the game. It was like owning your private carriage and having a coachman who wore a silk hat.
“How do you mean, play it?” I asked. To me, the only4 people who played or could play tips were the customers—old rich guys with loads of cash. I mean, it cost hundreds, even thousands of dollars, to get into the game. It was like owning your own private carriage and having a driver in a top hat.
“That’s what I mean; play it!” he said. “How much you got?”
“That’s what I mean; play it!” he said. “How much do you have?”
“How much you need?”
“How much do you need?”
“Well, I can trade in five shares by putting up $5.”
“Well, I can exchange five shares by investing $5.”
“How are you going to play it?”
“How are you going to handle it?”
“I’m going to buy all the Burlington the bucket shop will let me carry with the money I give him for margin,” he said. “It’s going up sure. It’s like picking up money. We’ll double ours in a jiffy.”
“I’m going to buy all the Burlington the broker will let me carry with the cash I give him for margin,” he said. “It’s definitely going up. It’s like picking up money. We’ll double our investment in no time.”
“Hold on!” I said to him, and pulled out my little dope book.
“Wait!” I said to him, and pulled out my little notebook.
I wasn’t interested in doubling my money, but in his saying that Burlington was going up. If it was, my note-book ought to show it. I looked. Sure enough, Burlington, according to my figuring, was acting as it usually did before it went up. I had never bought or sold anything in my life, and I never gambled with the other boys. But all I could see was that this was a grand chance to test the accuracy of my work, of my hobby. It struck me at once that if my dope didn’t work in practice there was nothing in the theory of it to interest anybody. So I gave him all I had, and with our pooled resources he went to one of the near-by bucket shops and bought some Burlington. Two days later we cashed in. I made a profit of $3.12.
I wasn’t interested in just making money; I wanted to know if Burlington was actually going up. If it was, my notes should reflect that. I checked, and sure enough, according to my calculations, Burlington was behaving like it usually does before a rise. I had never bought or sold anything before, and I didn’t gamble with the other boys. But I saw this as a great opportunity to test how accurate my work and my passion were. It hit me right away that if my methods didn’t work in reality, then the theory behind them wouldn’t interest anyone. So, I gave him all my money, and with our combined funds, he went to a nearby bucket shop and bought some Burlington. Two days later, we cashed in. I made a profit of $3.12.
After that first trade, I got to speculating on my own hook in the bucket shops. I’d go during my lunch hour and buy or sell—it never made any difference to me. I was playing a system and not a favorite stock or backing opinions. All I knew was the arithmetic of it. As a matter of fact, mine was the ideal way to operate in a bucket shop, where all that a5 trader does is to bet on fluctuations as they are printed by the ticker on the tape.
After that first trade, I started thinking about my own strategy in the bucket shops. I’d go during my lunch hour and buy or sell—it didn't really matter to me. I was following a system, not a favorite stock or personal opinions. All I understood was the math behind it. Actually, my approach was the perfect way to operate in a bucket shop, where all a trader does is bet on the fluctuations shown by the ticker on the tape.
It was not long before I was taking much more money out of the bucket shops than I was pulling down from my job in the brokerage office. So I gave up my position. My folks objected, but they couldn’t say much when they saw what I was making. I was only a kid and office-boy wages were not very high. I did mighty well on my own hook.
It didn't take long before I was making way more money from the bucket shops than I was from my job at the brokerage office. So, I quit that job. My parents weren’t thrilled, but they couldn’t say much once they saw how much I was earning. I was just a kid, and office-boy pay wasn’t great. I was doing really well on my own.
I was fifteen when I had my first thousand and laid the cash in front of my mother—all made in the bucket shops in a few months, besides what I had taken home. My mother carried on something awful. She wanted me to put it away in the savings bank out of reach of temptation. She said it was more money than she ever heard any boy of fifteen had made, starting with nothing. She didn’t quite believe it was real money. She used to worry and fret about it. But I didn’t think of anything except that I could keep on proving my figuring was right. That’s all the fun there is—being right by using your head. If I was right when I tested my convictions with ten shares I would be ten times more right if I traded in a hundred shares. That is all that having more margin meant to me—I was right more emphatically. More courage? No! No difference! If all I have is ten dollars and I risk it, I am much braver than when I risk a million, if I have another million salted away.
I was fifteen when I made my first thousand and placed the cash in front of my mom—all earned in the bucket shops over a few months, besides what I had saved. My mom freaked out. She wanted me to stash it in a savings account where I couldn't get to it easily. She said it was more money than she ever heard any fifteen-year-old had made, starting from nothing. She didn’t actually believe it was real money. She used to worry a lot about it. But I didn’t think about anything except that I could keep proving that my calculations were right. That’s all the fun there is—being right by using your brain. If I was right when I tested my ideas with ten shares, I would be ten times more right if I traded a hundred shares. That’s all having more margin meant to me—I was right more emphatically. More courage? No! No difference! If all I have is ten dollars and I risk it, I’m much braver than if I risk a million while having another million safely tucked away.
Anyhow, at fifteen I was making a good living out of the stock market. I began in the smaller bucket shops, where the man who traded in twenty shares at a clip was suspected of being John W. Gates in disguise or J. P. Morgan traveling incognito. Bucket shops in those days seldom lay down on their customers. They didn’t have to. There were other ways of parting customers from their money, even when they guessed right. The business was tremendously profitable. When it was conducted legitimately—I mean straight, as far as the bucket shop went—the fluctuations took care of the shoestrings. It doesn’t take much of a reaction to wipe out a6 margin of only three quarters of a point. Also, no welsher could ever get back in the game. Wouldn’t have any trade.
Anyway, at fifteen, I was making a good living in the stock market. I started in the smaller bucket shops, where someone trading twenty shares at a time was suspected of being John W. Gates in disguise or J.P. Morgan traveling incognito. Bucket shops back then rarely went easy on their customers. They didn’t have to. There were other ways to separate customers from their money, even when they guessed right. The business was incredibly profitable. When it was run legitimately—I mean straight, as far as the bucket shop went—the fluctuations handled the small stakes. It doesn’t take much of a dip to wipe out a6 margin of only three-quarters of a point. Also, no cheat could ever get back in the game. They wouldn’t have any trades.
I didn’t have a following. I kept my business to myself. It was a one-man business, anyhow. It was my head, wasn’t it? Prices either were going the way I doped them out, without any help from friends or partners, or they were going the other way, and nobody could stop them out of kindness to me. I couldn’t see where I needed to tell my business to anybody else. I’ve got friends, of course, but my business has always been the same—a one-man affair. That is why I have always played a lone hand.
I didn’t have any followers. I kept my business to myself. It was a one-person operation, after all. It was my head, right? Prices either went the way I figured them out, without any help from friends or partners, or they went the other way, and no one could change that just out of kindness to me. I didn’t see the need to share my business with anyone else. I have friends, of course, but my business has always been the same—a one-person affair. That’s why I’ve always gone solo.
As it was, it didn’t take long for the bucket shops to get sore on me for beating them. I’d walk in and plank down my margin, but they’d look at it without making a move to grab it. They’d tell me there was nothing doing. That was the time they got to calling me the Boy Plunger. I had to be changing brokers all the time, going from one bucket shop to another. It got so that I had to give a fictitious name. I’d begin light, only fifteen or twenty shares. At times, when they got suspicious, I’d lose on purpose at first and then sting them proper. Of course after a while they’d find me too expensive and they’d tell me to take myself and my business elsewhere and not interfere with the owners’ dividends.
As it turned out, it didn’t take long for the bucket shops to get annoyed with me for winning against them. I’d walk in and put down my margin, but they’d just stare at it without making any effort to take it. They’d say there was nothing happening. That’s when they started calling me the Boy Plunger. I had to keep switching brokers, moving from one bucket shop to another. Eventually, I had to use a fake name. I’d start small, only fifteen or twenty shares. Sometimes, when they got suspicious, I’d purposely take a loss at first and then hit them hard later. Of course, after a while, they’d find me too costly and tell me to take my business elsewhere and stop interfering with the owners’ profits.
Once, when the big concern I’d been trading with for months shut down on me I made up my mind to take a little more of their money away from them. That bucket shop had branches all over the city, in hotel lobbies, and in near-by towns. I went to one of the hotel branches and asked the manager a few questions and finally got to trading. But as soon as I played an active stock my especial way he began to get messages from the head office asking who it was that was operating. The manager told me what they asked him and I told him my name was Edward Robinson, of Cambridge. He telephoned the glad news to the big chief. But the other end wanted to know what I looked like. When the manager told me that I said to him, “Tell him I am a short7 fat man with dark hair and a bushy beard!” But he described me instead, and then he listened and his face got red and he hung up and told me to beat it.
Once, when the big concern I’d been trading with for months suddenly shut down, I decided to take a bit more of their money. That bucket shop had branches all over the city, in hotel lobbies, and in nearby towns. I went to one of the hotel branches, asked the manager a few questions, and finally started trading. But as soon as I traded an active stock my way, he began getting messages from the head office asking who was operating. The manager told me what they asked him, and I said my name was Edward Robinson from Cambridge. He called the big boss with that news. But the person on the other end wanted to know what I looked like. When the manager told me that, I said, “Tell him I’m a short fat man with dark hair and a bushy beard!” Instead, he described me, and then he listened, his face turned red, and he hung up and told me to get lost.
“What did they say to you?” I asked him politely.
“What did they tell you?” I asked him nicely.
“They said, ‘You blankety-blank fool, didn’t we tell you to take no business from Larry Livingston? And you deliberately let him trim us out of $700!’” He didn’t say what else they told him.
“They said, ‘You absolute fool, didn’t we tell you not to do any business with Larry Livingston? And you intentionally let him cheat us out of $700!’” He didn’t mention what else they said to him.
I tried the other branches one after another, but they all got to know me, and my money wasn’t any good in any of their offices. I couldn’t even go in to look at the quotations without some of the clerks making cracks at me. I tried to get them to let me trade at long intervals by dividing my visits among them all. But that didn’t work.
I went to the different branches one after another, but they all recognized me, and my money wasn’t accepted at any of their offices. I couldn’t even go in to check the quotes without some of the clerks making jokes at my expense. I tried to make trades infrequently by spreading my visits across all of them. But that didn’t work.
Finally there was only one left to me and that was the biggest and richest of all—the Cosmopolitan Stock Brokerage Company.
Finally, there was only one left for me, and that was the biggest and richest of all—the Cosmopolitan Stock Brokerage Company.
The Cosmopolitan was rated as A-1 and did an enormous business. It had branches in every manufacturing town in New England. They took my trading all right, and I bought and sold stocks and made and lost money for months, but in the end it happened with them as usual. They didn’t refuse my business point-blank, as the small concerns had. Oh, not because it wasn’t sportsmanship, but because they knew it would give them a black eye to publish the news that they wouldn’t take a fellow’s business just because that fellow happened to make a little money. But they did the next worse thing—that is, they made me put up a three-point margin and compelled me to pay a premium at first of a half point, then a point, and finally, a point and a half. Some handicap, that! How? Easy! Suppose Steel was selling at 90 and you bought it. Your ticket read, normally: “Bot ten Steel at 90⅛.” If you put up a point margin it meant that if it broke 89¼ you were wiped out automatically. In a bucket shop the customer is not importuned for more margin or put to the8 painful necessity of telling his broker to sell for anything he can get.
The Cosmopolitan was rated A-1 and did an incredible amount of business. It had branches in every manufacturing town in New England. They accepted my trades without issue, and I bought and sold stocks, making and losing money for months. But in the end, it happened to them like it always does. They didn’t flat out refuse my business like the smaller companies did. Oh, not because it wasn’t fair play, but because they knew that it would look bad for them to announce that they wouldn't take someone's business just because that person happened to make a little profit. Instead, they did the next worst thing—they made me put up a three-point margin and forced me to pay a premium that started at half a point, then went up to a point, and finally to a point and a half. What a disadvantage, right? How did that work? Simple! Suppose Steel was selling at 90 and you bought it. Your ticket would normally read: “Bot ten Steel at 90⅛.” If you put up a one-point margin, it meant that if it dropped below 89¼, you would be wiped out automatically. In a bucket shop, the customer isn’t pressured to provide more margin or forced to tell their broker to sell for whatever they can get.
But when the Cosmopolitan tacked on that premium they were hitting below the belt. It meant that if the price was 90 when I bought, instead of making my ticket: “Bot Steel at 90⅛,” it read: “Bot Steel at 91⅛.” Why, that stock could advance a point and a quarter after I bought it and I’d still be losing money if I closed the trade. And by also insisting that I put up a three-point margin at the very start they reduced my trading capacity by two-thirds. Still, that was the only bucket shop that would take my business at all, and I had to accept their terms or quit trading.
But when the Cosmopolitan added that extra charge, they were playing dirty. It meant that if the price was 90 when I bought, instead of making my ticket: “Bot Steel at 90⅛,” it showed: “Bot Steel at 91⅛.” That stock could go up a point and a quarter after I bought it, and I’d still be losing money if I closed the trade. Plus, by requiring me to put up a three-point margin right from the start, they cut my trading capacity by two-thirds. Still, that was the only bucket shop that would take my business at all, so I had to accept their terms or stop trading.
Of course I had my ups and downs, but was a winner on balance. However, the Cosmopolitan people were not satisfied with the awful handicap they had tacked on me, which should have been enough to beat anybody. They tried to double-cross me. They didn’t get me. I escaped because of one of my hunches.
Of course I had my ups and downs, but overall, I came out on top. However, the Cosmopolitan people weren’t satisfied with the terrible disadvantage they had put on me, which should have been enough to take anyone down. They tried to play me. They didn’t succeed. I got away because of one of my instincts.
The Cosmopolitan, as I said, was my last resort. It was the richest bucket shop in New England, and as a rule they put no limit on a trade. I think I was the heaviest individual trader they had—that is, of the steady, every-day customers. They had a fine office and the largest and completest quotation board I have ever seen anywhere. It ran along the whole length of the big room and every imaginable thing was quoted. I mean stocks dealt in on the New York and Boston Stock Exchanges, cotton, wheat, provisions, metals—everything that was bought and sold in New York, Chicago, Boston and Liverpool.
The Cosmopolitan, as I mentioned, was my last option. It was the most upscale bucket shop in New England, and generally, they didn’t place any limits on trades. I believe I was their biggest individual trader—that is, among the regular, everyday customers. They had a great office and the largest, most comprehensive quotation board I’ve ever seen. It stretched along the entire length of the big room, and every conceivable thing was quoted. I’m talking about stocks traded on the New York and Boston Stock Exchanges, cotton, wheat, provisions, metals—everything that was bought and sold in New York, Chicago, Boston, and Liverpool.
You know how they traded in bucket shops. You gave your money to a clerk and told him what you wished to buy or sell. He looked at the tape or the quotation board and took the price from there—the last one, of course. He also put down the time on the ticket so that it almost read like a regular broker’s report—that is, that they had bought or sold for you so many shares of such a stock at such a price at9 such a time on such a day and how much money they received from you. When you wished to close your trade you went to the clerk—the same or another, it depended on the shop—and you told him. He took the last price or if the stock had not been active he waited for the next quotation that came out on the tape. He wrote that price and the time on your ticket, O.K.’d it and gave it back to you, and then you went to the cashier and got whatever cash it called for. Of course, when the market went against you and the price went beyond the limit set by your margin, your trade automatically closed itself and your ticket became one more scrap of paper.
You know how they used to trade in bucket shops. You’d hand your money to a clerk and tell him what you wanted to buy or sell. He’d check the tape or the quote board and take the last price from there. He’d also write down the time on your ticket, so it almost looked like a regular broker’s report—that is, it showed that they bought or sold for you a certain number of shares of a stock at a specific price at9 a certain time on a particular day and how much money you gave them. When you wanted to close your trade, you’d go to the clerk—whether it was the same one or another depended on the shop—and let him know. He'd take the last price or, if the stock wasn’t moving much, he’d wait for the next quote that came out on the tape. He’d write that price and the time on your ticket, approve it, and hand it back to you. Then you’d go to the cashier and get whatever cash was due. Of course, when the market turned against you and the price went beyond the limit set by your margin, your trade would automatically close, and your ticket would just become another piece of scrap paper.
In the humbler bucket shops, where people were allowed to trade in as little as five shares, the tickets were little slips—different colors for buying and selling—and at times, as for instance in boiling bull markets, the shops would be hard hit because all the customers were bulls and happened to be right. Then the bucket shop would deduct both buying and selling commissions and if you bought a stock at 20 the ticket would read 20¼. You thus had only ¾, of a point’s run for your money.
In the smaller bucket shops, where people could trade in amounts as low as five shares, the tickets were small slips—different colors for buying and selling. During times of intense bull markets, these shops would really feel the pressure because all the customers were optimistic and happened to be right. Then the bucket shop would take a commission on both buying and selling, so if you bought a stock at 20, the ticket would show 20¼. This meant you only got three-quarters of a point's gain for your money.
But the Cosmopolitan was the finest in New England. It had thousands of patrons and I really think I was the only man they were afraid of. Neither the killing premium nor the three-point margin they made me put up reduced my trading much. I kept on buying and selling as much as they’d let me. I sometimes had a line of 5000 shares.
But the Cosmopolitan was the best in New England. It had thousands of customers, and I honestly believe I was the only one they were wary of. Neither the high commission nor the three-point margin they required me to cover limited my trading much. I continued to buy and sell as much as they allowed me. At times, I had a position of 5000 shares.
Well, on the day the thing happened that I am going to tell you, I was short thirty-five hundred shares of Sugar. I had seven big pink tickets for five hundred shares each. The Cosmopolitan used big slips with a blank space on them where they could write down additional margin. Of course, the bucket shops never ask for more margin. The thinner the shoestring the better for them, for their profit lies in your being wiped. In the smaller shops if you wanted to margin your trade still further they’d make out a new ticket, so they10 could charge you the buying commission and only give you a run of ¾ of a point on each point’s decline, for they figured the selling commission also exactly as if it were a new trade.
Well, on the day that everything went down that I'm about to tell you about, I was short thirty-five hundred shares of Sugar. I had seven big pink slips for five hundred shares each. The Cosmopolitan used large forms with a blank space on them to write down additional margin. Of course, the bucket shops never ask for more margin. The tighter your financial situation, the better for them, because their profit comes from you getting wiped out. In the smaller shops, if you wanted to up your margin further, they’d create a new ticket so they could charge you the buying commission and only give you a discount of ¾ of a point on each point’s drop, since they calculated the selling commission as if it were a new trade too.
Well, this day I remember I had up over $10,000 in margins.
Well, I remember that on this day I had more than $10,000 in margins.
I was only twenty when I first accumulated ten thousand dollars in cash. And you ought to have heard my mother. You’d have thought that ten thousand dollars in cash was more than anybody carried around except old John D., and she used to tell me to be satisfied and go into some regular business. I had a hard time convincing her that I was not gambling, but making money by figuring. But all she could see was that ten thousand dollars was a lot of money and all I could see was more margin.
I was only twenty when I first saved up ten thousand dollars in cash. You should have heard my mom. You would have thought ten thousand dollars was more than anyone carried around except for old John D., and she kept telling me to be satisfied and get into some regular business. I struggled to convince her that I wasn’t gambling, but making money by thinking strategically. But all she could see was that ten thousand dollars was a lot of money, while all I could see was more opportunity.
I had put out my 3500 shares of Sugar at 105¼. There was another fellow in the room, Henry Williams, who was short 2500 shares. I used to sit by the ticker and call out the quotations for the board boy. The price behaved as I thought it would. It promptly went down a couple of points and paused a little to get its breath before taking another dip. The general market was pretty soft and everything looked promising. Then all of a sudden I didn’t like the way Sugar was doing its hesitating. I began to feel uncomfortable. I thought I ought to get out of the market. Then it sold at 103—that was low for the day—but instead of feeling more confident I felt more uncertain. I knew something was wrong somewhere, but I couldn’t spot it exactly. But if something was coming and I didn’t know where from, I couldn’t be on my guard against it. That being the case I’d better be out of the market.
I had placed my 3500 shares of Sugar at 105¼. There was another guy in the room, Henry Williams, who was short on 2500 shares. I used to sit by the ticker and call out the quotes for the board guy. The price behaved just as I expected. It quickly dropped a couple of points and paused for a moment to catch its breath before taking another dive. The overall market was pretty weak, and everything looked promising. Then suddenly, I didn’t like how Sugar was hesitating. I started to feel uneasy. I thought I should get out of the market. Then it sold at 103—that was the lowest for the day—but instead of feeling more confident, I felt even more uncertain. I knew something was off somewhere, but I couldn’t pinpoint it. If something was coming and I didn’t know where it was coming from, I couldn’t be ready for it. Given that, I’d better get out of the market.
You know, I don’t do things blindly. I don’t like to. I never did. Even as a kid I had to know why I should do certain things. But this time I had no definite reason to give to myself, and yet I was so uncomfortable that I couldn’t stand it. I called to a fellow I knew, Dave Wyman, and said to him: “Dave, you take my place here. I want you to do something11 for me. Wait a little before you call out the next price of Sugar, will you?”
You know, I don’t do things without thinking. I never have. Even as a kid, I needed to know why I should do certain things. But this time, I couldn't come up with a solid reason for myself, and I felt so uneasy that I just couldn’t take it anymore. I called over a guy I knew, Dave Wyman, and said, “Dave, can you take my place here? I need you to do me a favor. Just wait a moment before you announce the next price of sugar, okay?”11
He said he would, and I got up and gave him my place by the ticker so he could call out the prices for the boy. I took my seven Sugar tickets out of my pocket and walked over to the counter, to where the clerk was who marked the tickets when you closed your trades. But I didn’t really know why I should get out of the market, so I just stood there, leaning against the counter, my tickets in my hand so that the clerk couldn’t see them. Pretty soon I heard the clicking of a telegraph instrument and I saw Tom Burnham, the clerk, turn his head quickly and listen. Then I felt that something crooked was hatching, and I decided not to wait any longer. Just then Dave Wyman by the ticker, began: “Su—” and quick as a flash I slapped my tickets on the counter in front of the clerk and yelled, “Close Sugar!” before Dave had finished calling the price. So, of course, the house had to close my Sugar at the last quotation. What Dave called turned out to be 103 again.
He said he would, so I got up and gave him my spot by the ticker so he could call out the prices for the kid. I took my seven Sugar tickets out of my pocket and walked over to the counter, where the clerk was who marked the tickets when you closed your trades. But I didn’t really understand why I should get out of the market, so I just stood there, leaning against the counter, my tickets in my hand so the clerk couldn’t see them. Pretty soon, I heard the clicking of a telegraph machine and saw Tom Burnham, the clerk, quickly turn his head and listen. Then I felt like something shady was going on, and I decided not to wait any longer. Just then, Dave Wyman by the ticker started: “Su—” and just like that, I slapped my tickets on the counter in front of the clerk and shouted, “Close Sugar!” before Dave had finished calling the price. So, of course, the house had to close my Sugar at the last quote. What Dave called turned out to be 103 again.
According to my dope Sugar should have broken 103 by now. The engine wasn’t hitting right. I had the feeling that there was a trap in the neighbourhood. At all events, the telegraph instrument was now going like mad and I noticed that Tom Burnham, the clerk, had left my tickets unmarked where I laid them, and was listening to the clicking as if he were waiting for something. So I yelled at him: “Hey, Tom, what in hell are you waiting for? Mark the price on these tickets—103! Get a gait on!”
According to my info, Sugar should have broken 103 by now. The engine wasn't running smoothly. I had a feeling there was a trap nearby. Anyway, the telegraph was going crazy, and I saw that Tom Burnham, the clerk, had left my tickets unmarked where I left them and was listening to the clicking like he was waiting for something. So I shouted at him, “Hey, Tom, what the hell are you waiting for? Mark the price on these tickets—103! Hurry up!”
Everybody in the room heard me and began to look toward us and ask what was the trouble, for, you see, while the Cosmopolitan had never laid down, there was no telling, and a run on a bucket shop can start like a run on a bank. If one customer gets suspicious the others follow suit. So Tom looked sulky, but came over and marked my tickets “Closed at 103” and shoved the seven of them over toward me. He sure had a sour face.
Everyone in the room heard me and started looking our way, asking what was going on, because, you see, while the Cosmopolitan had never shut down, you never know, and a rush at a bucket shop can start just like a run on a bank. If one customer gets suspicious, the others follow. So Tom looked grumpy but came over and marked my tickets “Closed at 103” and slid the seven of them toward me. He definitely had a sour expression.
12 Say, the distance from Tom’s place to the cashier’s cage wasn’t over eight feet. But I hadn’t got to the cashier to get my money when Dave Wyman by the ticker yelled excitedly: “Gosh! Sugar, 108!” But it was too late; so I just laughed and called over to Tom, “It didn’t work that time, did it, old boy?”
12 The distance from Tom’s place to the cashier’s cage was no more than eight feet. But I hadn’t made it to the cashier to get my money when Dave Wyman by the ticker shouted excitedly, “Whoa! Sugar, 108!” But it was too late; so I just laughed and called over to Tom, “It didn’t work out that time, did it, buddy?”
Of course, it was a put-up job. Henry Williams and I together were short six thousand shares of Sugar. That bucket shop had my margin and Henry’s, and there may have been a lot of other Sugar shorts in the office; possibly eight or ten thousand shares in all. Suppose they had $20,000 in Sugar margins. That was enough to pay the shop to thimblerig the market on the New York Stock Exchange and wipe us out. In the old days whenever a bucket shop found itself loaded with too many bulls on a certain stock it was a common practice to get some broker to wash down the price of that particular stock far enough to wipe out all the customers that were long of it. This seldom cost the bucket shop more than a couple of points on a few hundred shares, and they made thousands of dollars.
Of course, it was a setup. Henry Williams and I were short six thousand shares of Sugar together. That bucket shop had my margin and Henry’s, and there were probably a lot of other Sugar shorts in the office; maybe eight or ten thousand shares in total. Let's say they had $20,000 in Sugar margins. That was enough for the shop to manipulate the market on the New York Stock Exchange and wipe us out. Back in the day, whenever a bucket shop found itself overloaded with too many buyers on a particular stock, it was common to get a broker to push down the price of that stock enough to wipe out all the customers who were long on it. This usually cost the bucket shop no more than a couple of points on a few hundred shares, and they made thousands of dollars.
That was what the Cosmopolitan did to get me and Henry Williams and the other Sugar shorts. Their brokers in New York ran up the price to 108. Of course it fell right back, but Henry and a lot of others were wiped out. Whenever there was an unexplained sharp drop which was followed by instant recovery, the newspapers in those days used to call it a bucket-shop drive.
That’s what the Cosmopolitan did to get me, Henry Williams, and the other Sugar stocks. Their brokers in New York jacked up the price to 108. Of course, it fell right back down, but Henry and a lot of others lost everything. Whenever there was an unexplained sharp drop that was quickly followed by a recovery, the newspapers back then used to call it a bucket-shop scheme.
And the funniest thing was that not later than ten days after the Cosmopolitan people tried to double-cross me a New York operator did them out of over seventy thousand dollars. This man, who was quite a market factor in his day and a member of the New York Stock Exchange, made a great name for himself as a bear during the Bryan panic of ’96. He was forever running up against Stock Exchange rules that kept him from carrying out some of his plans at the expense of his fellow members. One day he figured that there13 would be no complaints from either the Exchange or the police authorities if he took from the bucket shops of the land some of their ill-gotten gains. In the instance I speak of he sent thirty-five men to act as customers. They went to the main office and to the bigger branches. On a certain day at a fixed hour the agents all bought as much of a certain stock as the managers would let them. They had instructions to sneak out at a certain profit. Of course what he did was to distribute bull tips on that stock among his cronies and then he went in to the floor of the Stock Exchange and bid up the price, helped by the room traders, who thought he was a good sport. Being careful to pick out the right stock for that work, there was no trouble in putting up the price three or four points. His agents at the bucket shops cashed in as prearranged.
And the funniest thing was that just ten days after the Cosmopolitan people tried to play me, a New York operator scammed them out of over seventy thousand dollars. This guy, who was quite a big player back in the day and a member of the New York Stock Exchange, made quite a name for himself as a bear during the Bryan panic of ’96. He was always running into Stock Exchange rules that stopped him from executing some of his plans at the expense of his fellow members. One day he figured there wouldn't be any complaints from either the Exchange or the police if he took some of the bucket shops' ill-gotten gains. In this case, he sent thirty-five men to act as customers. They went to the main office and the larger branches. On a specific day at a set time, the agents all bought as much of a certain stock as the managers would allow. They had orders to sneak out at a certain profit. Of course, what he did was distribute bullish tips on that stock among his friends and then went to the Stock Exchange floor to drive up the price, aided by the floor traders, who thought he was a good sport. Being careful to choose the right stock for the job, there was no problem raising the price three or four points. His agents at the bucket shops cashed in as planned.
A fellow told me the originator cleaned up seventy thousand dollars net, and his agents made their expenses and their pay besides. He played that game several times all over the country, punishing the bigger bucket shops of New York, Boston, Philadelphia, Chicago, Cincinnati and St. Louis. One of his favorite stocks was Western Union, because it was so easy to move a semiactive stock like that a few points up or down. His agents bought it at a certain figure, sold at two points profit, went short and took three points more. By the way, I read the other day that that man died, poor and obscure. If he had died in 1896 he would have got at least a column on the first page of every New York paper. As it was he got two lines on the fifth.
A guy told me that the person who started it cleaned up seventy thousand dollars in profit, and his agents covered their costs and made their paycheck on top of that. He played that game several times across the country, targeting the bigger bucket shops in New York, Boston, Philadelphia, Chicago, Cincinnati, and St. Louis. One of his favorite stocks was Western Union because it was so easy to move a semi-active stock like that a few points up or down. His agents bought it at a certain price, sold it for a two-point profit, went short, and grabbed another three points. By the way, I read the other day that that guy died poor and unknown. If he had died in 1896, he would have at least gotten a whole column on the front page of every New York newspaper. Instead, he got two lines on the fifth page.
14
14
II
Between the discovery that the Cosmopolitan Stock Brokerage Company was ready to beat me by foul means if the killing handicap of a three-point margin and a point-and-a-half premium didn’t do it, and hints that they didn’t want my business anyhow, I soon made up my mind to go to New York, where I could trade in the office of some member of the New York Stock Exchange. I didn’t want any Boston branch, where the quotations had to be telegraphed. I wanted to be close to the original source. I came to New York at the age of 21, bringing with me all I had, twenty-five hundred dollars.
After figuring out that the Cosmopolitan Stock Brokerage Company was ready to cheat me if the three-point margin and a point-and-a-half premium didn't do the trick, along with hints that they weren't interested in my business anyway, I quickly decided to head to New York, where I could trade in the office of a member of the New York Stock Exchange. I didn't want any Boston branch, where the quotes had to be sent by telegram. I wanted to be close to the original source. I arrived in New York at the age of 21, bringing all I had with me, two thousand five hundred dollars.
I told you I had ten thousand dollars when I was twenty, and my margin on that Sugar deal was over ten thousand. But I didn’t always win. My plan of trading was sound enough and won oftener than it lost. If I had stuck to it I’d have been right perhaps as often as seven out of ten times. In fact, I always made money when I was sure I was right before I began. What beat me was not having brains enough to stick to my own game—that is, to play the market only when I was satisfied that precedents favored my play. There is a time for all things, but I didn’t know it. And that is precisely what beats so many men in Wall Street who are very far from being in the main sucker class. There is the plain fool, who does the wrong thing at all times everywhere, but there is the Wall Street fool, who thinks he must trade all the time. No man can always have adequate reasons for buying15 or selling stocks daily—or sufficient knowledge to make his play an intelligent play.
I told you I had ten thousand dollars when I was twenty, and my profit on that Sugar deal was over ten thousand. But I didn’t always win. My trading strategy was solid enough and won more often than it lost. If I had stuck to it, I’d have been right maybe seven out of ten times. In fact, I always made money when I was confident I was right before I started. What got me was not having enough sense to stick to my own approach—that is, to trade in the market only when I was sure that past experiences supported my actions. There’s a time for everything, but I didn’t know it. And that’s exactly what trips up so many people on Wall Street who aren’t just plain suckers. There’s the ordinary fool, who does the wrong thing all the time in every situation, but then there’s the Wall Street fool, who thinks he has to trade all the time. No one can constantly have good reasons for buying15 or selling stocks every day—or have enough knowledge to make their trades smart.
I proved it. Whenever I read the tape by the light of experience I made money, but when I made a plain fool play I had to lose. I was no exception, was I? There was the huge quotation board staring me in the face, and the ticker going on, and people trading and watching their tickets turn into cash or into waste paper. Of course I let the craving for excitement get the better of my judgment. In a bucket shop where your margin is a shoestring you don’t play for long pulls. You are wiped too easily and quickly. The desire for constant action irrespective of underlying conditions is responsible for many losses in Wall Street even among the professionals, who feel that they must take home some money every day, as though they were working for regular wages. I was only a kid, remember. [I did not know then what I learned later, what made me fifteen years later, wait two long weeks and see a stock on which I was very bullish go up thirty points before I felt that it was safe to buy it. I was broke and was trying to get back, and I couldn’t afford to play recklessly. I had to be right, and so I waited.] That was in 1915. It’s a long story. I’ll tell it later in its proper place. Now let’s go on from where after years of practice at beating them I let the bucket shops take away most of my winnings.
I proved it. Whenever I analyzed the market trends with experience, I made money, but whenever I made a foolish move, I lost. I wasn’t any different than anyone else, right? There was the giant quotation board right in front of me, the ticker keeping pace, and people trading, watching their tickets either cash out or become worthless. Of course, I let my need for excitement cloud my judgment. In a bucket shop where your margin is barely anything, you can’t afford to play for the long haul. You get wiped out way too fast. The urge for constant action, regardless of the actual conditions, causes many losses on Wall Street, even among the pros, who feel they need to take home money every day, as if they were earning a regular paycheck. I was just a kid, remember. [I didn’t know then what I learned later, which made me wait two long weeks until I felt it was safe to buy a stock I was very excited about, even when it went up thirty points. I was broke, trying to recover, and I couldn’t afford to play carelessly. I had to be right, so I waited.] That was in 1915. It’s a long story. I’ll share it later when the time is right. Now let’s continue from the point where, after years of practice perfecting my skills, I let the bucket shops take away most of my winnings.
And with my eyes wide open, to boot! And it wasn’t the only period of my life when I did it, either. A stock operator has to fight a lot of expensive enemies within himself. Anyhow, I came to New York with twenty-five hundred dollars. There were no bucket shops here that a fellow could trust. The Stock Exchange and the police between them had succeeded in closing them up pretty tight. Besides, I wanted to find a place where the only limit to my trading would be the size of my stake. I didn’t have much of one, but I didn’t expect it to stay little forever. The main thing at the start was to find a place where I wouldn’t have to worry about getting16 a square deal. So I went to a New York Stock Exchange house that had a branch at home where I knew some of the clerks. They have long since gone out of business. I wasn’t there long, didn’t like one of the partners, and then I went to A. R. Fullerton & Co. Somebody must have told them about my early experiences, because it was not long before they all got to calling me the Boy Trader. I’ve always looked young. It was a handicap in some ways but it compelled me to fight for my own because so many tried to take advantage of my youth. The chaps at the bucket shops seeing what a kid I was, always thought I was a fool for luck and that was the only reason why I beat them so often.
And with my eyes wide open, too! And it wasn’t the only time in my life when I did that, either. A stock trader has to battle a lot of costly enemies within themselves. Anyway, I arrived in New York with twenty-five hundred dollars. There were no bucket shops here that a guy could trust. The Stock Exchange and the police managed to shut them down pretty tightly. Plus, I wanted to find a place where the only limit to my trading would be the size of my investment. I didn’t have much of one, but I didn’t expect it to stay small forever. The main thing at the start was to find a place where I wouldn’t have to worry about getting a fair deal. So I went to a New York Stock Exchange firm that had a branch back home where I knew some of the clerks. They’ve long since gone out of business. I wasn’t there for long, didn’t like one of the partners, and then I went to A. R. Fullerton & Co. Someone must have told them about my early experiences because it wasn't long before they all started calling me the Boy Trader. I’ve always looked young. It was a disadvantage in some ways but it forced me to stand up for myself because so many tried to take advantage of my age. The guys at the bucket shops, seeing how young I was, always thought I was just lucky and that was the only reason I beat them so often.
Well, it wasn’t six months before I was broke. I was a pretty active trader and had a sort of reputation as a winner. I guess my commissions amounted to something. I ran up my account quite a little, but, of course, in the end I lost. I played carefully; but I had to lose. I’ll tell you the reason: it was my remarkable success in the bucket shops!
Well, it wasn’t six months before I was out of money. I was a pretty active trader and had a bit of a reputation as a winner. I guess my commissions added up to something. I built up my account quite a bit, but, of course, in the end, I lost. I played it safe, but I had to lose. I’ll tell you why: it was my incredible success in the bucket shops!
I could beat the game my way only in a bucket shop, where I was betting on fluctuations. My tape reading had to do with that exclusively. When I bought the price was there on the quotation board, right in front of me. Even before I bought I knew exactly the price I’d have to pay for my stock. And I always could sell on the instant. I could scalp successfully, because I could move like lightning. [I could follow up my luck or cut my loss in a second.] Sometimes, for instance, I was certain a stock would move at least a point. Well, I didn’t have to hog it, I could put up a point margin and double my money in a jiffy; or I’d take half a point. On one or two hundred shares a day, that wouldn’t be bad at the end of the month, what?
I could win the game my way only in a bucket shop, where I was betting on price changes. My tape reading was all about that. When I bought, the price was right there on the board, right in front of me. Even before I made a purchase, I knew exactly what I’d have to pay for my stock. And I could always sell immediately. I was able to make quick trades because I could move like lightning. Sometimes, for example, I was sure a stock would move at least a point. Well, I didn’t have to hold on tightly; I could set a point margin and double my money in no time, or I’d take half a point. On one or two hundred shares a day, that wouldn’t be too shabby by the end of the month, right?
The practical trouble with that arrangement, of course, was that even if the bucket shop had the resources to stand a big steady loss, they wouldn’t do it. They wouldn’t have a customer around the place who had the bad taste to win all the time.
The real issue with that setup, of course, was that even if the bucket shop had the resources to handle a big, steady loss, they just wouldn’t do it. They didn’t want to have a customer in the place who had the bad luck to win all the time.
17 At all events, what was a perfect system for trading in bucket shops didn’t work in Fullerton’s office. There I was actually buying and selling stocks. The price of Sugar on the tape might be 105 and I could see a three-point drop coming. As a matter of fact, at the very moment the ticker was printing 105 on the tape the real price on the floor of the Exchange might be 104 or 103. By the time my order to sell a thousand shares got to Fullerton’s floor man to execute, the price might be still lower. I couldn’t tell at what price I had put out my thousand shares until I got a report from the clerk. When I surely would have made three thousand on the same transaction in a bucket shop I might not make a cent in a Stock Exchange house. Of course, I have taken an extreme case, but the fact remains that in A. R. Fullerton’s office the tape always talked ancient history to me, as far as my system of trading went, and I didn’t realise it.
17 Anyway, what worked perfectly for trading in bucket shops didn’t work in Fullerton’s office. I was actually buying and selling stocks there. The price of Sugar on the ticker might be 105, and I could see a three-point drop coming. In fact, at the same time the ticker was showing 105, the real price on the Exchange floor might be 104 or 103. By the time my order to sell a thousand shares reached Fullerton’s floor guy to execute, the price could be even lower. I wouldn’t know at what price my thousand shares sold until I got a report from the clerk. Where I definitely would have made three thousand on the same deal in a bucket shop, I might not make anything in a Stock Exchange office. Of course, I'm presenting an extreme case, but the truth is that in A. R. Fullerton’s office, the ticker always felt like it was relaying ancient history to me regarding my trading method, and I didn’t even realize it.
And then, too, if my order was fairly big my own sale would tend further to depress the price. In the bucket shop I didn’t have to figure on the effect of my own trading. I lost in New York because the game was altogether different. It was not that I now was playing it legitimately that made me lose, but that I was playing it ignorantly. I have been told that I am a good reader of the tape. But reading the tape like an expert did not save me. I might have made out a great deal better if I had been on the floor myself, a room trader. In a particular crowd perhaps I might have adapted my system to the conditions immediately before me. But, of course, if I had got to operating on such a scale as I do now, for instance, the system would have equally failed me, on account of the effect of my own trading on prices.
And also, if my order was pretty large, my own sale would tend to push the price down further. In the bucket shop, I didn’t have to worry about how my own trading would affect things. I lost in New York because the game was completely different. It wasn't that I was now playing legitimately that caused me to lose, but that I was playing without understanding. I've been told I'm good at reading the tape. But being able to read the tape like a pro didn’t save me. I might have done much better if I had been on the trading floor myself, as a room trader. In a specific crowd, I could have adapted my system to the conditions right in front of me. But, of course, if I had started trading on the same scale as I do now, for example, my system would have failed me just the same, because of how my own trading would impact prices.
In short, I did not know the game of stock speculation. I knew a part of it, a rather important part, which has been very valuable to me at all times. But if with all I had I still lost, what chance does the green outsider have of winning, or, rather, of cashing in?
In short, I didn’t know much about stock speculation. I understood part of it, an important part, which has always been valuable to me. But if I still lost despite everything I had, what chance does the inexperienced outsider have of winning, or rather, of making a profit?
It didn’t take me long to realise that there was something18 wrong with my play, but I couldn’t spot the exact trouble. There were times when my system worked beautifully, and then, all of a sudden, nothing but one swat after another. I was only twenty-two, remember; not that I was so stuck on myself that I didn’t want to know just where I was at fault, but that at that age nobody knows much of anything.
It didn’t take me long to realize that something18 was off with my game, but I couldn’t pinpoint the exact issue. There were moments when my approach worked perfectly, and then, out of nowhere, it was just one mistake after another. I was only twenty-two, remember; not that I was so full of myself that I didn’t want to figure out where I was going wrong, but at that age, nobody really knows much of anything.
The people in the office were very nice to me. I couldn’t plunge as I wanted to because of their margin requirements, but old A. R. Fullerton and the rest of the firm were so kind to me that after six months of active trading I not only lost all I had brought and all that I had made there but I even owed the firm a few hundreds.
The people in the office were really nice to me. I couldn’t invest as much as I wanted to because of their margin requirements, but A. R. Fullerton and the rest of the team were so kind that after six months of active trading, I not only lost everything I had brought and all that I had gained there, but I even owed the firm a few hundred dollars.
There I was, a mere kid, who had never before been away from home, flat broke; but I knew there wasn’t anything wrong with me; only with my play. I don’t know whether I make myself plain, but I never lose my temper over the stock market. I never argue with the tape. Getting sore at the market doesn’t get you anywhere.
There I was, just a kid who had never been away from home before, completely broke; but I knew there wasn’t anything wrong with me; just with my play. I don’t know if I’m being clear, but I never lose my temper over the stock market. I never argue with the numbers. Getting mad at the market doesn’t get you anywhere.
I was so anxious to resume trading that I didn’t lose a minute, but went to old man Fullerton and said to him, “Say, A. R., lend me five hundred dollars.”
I was so eager to get back to trading that I didn’t waste a second and went to old man Fullerton and said to him, “Hey, A. R., can you lend me five hundred dollars?”
“What for?” says he.
“Why?” he asks.
“I’ve got to have some money.”
“I need to get some money.”
“What for?” he says again.
“What for?” he asks again.
“For margin, of course,” I said.
“For margin, of course,” I said.
“Five hundred dollars?” he said, and frowned. “You know they’d expect you to keep up a 10 per cent margin, and that means one thousand dollars on one hundred shares. Much better to give you a credit——”
“Five hundred dollars?” he said, frowning. “You know they’d expect you to maintain a 10 percent margin, which means one thousand dollars for one hundred shares. It would be much better to give you a credit——”
“No,” I said, “I don’t want a credit here. I already owe the firm something. What I want is for you to lend me five hundred dollars so I can go out and get a roll and come back.”
“No,” I said, “I don’t want a credit here. I already owe the firm something. What I want is for you to lend me five hundred dollars so I can go out and get a roll and come back.”
“How are you going to do it?” asked old A. R.
“How are you going to do it?” asked old A. R.
“I’ll go and trade in a bucket shop,” I told him.
"I'll go and trade at a bucket shop," I told him.
“Trade here,” he said.
“Trade here,” he said.
19 “No,” I said. “I’m not sure yet I can beat the game in this office, but I am sure I can take money out of the bucket shops. I know that game. I have a notion that I know just where I went wrong here.”
19 “No,” I said. “I’m not completely confident I can win the game in this office, but I’m sure I can earn money from the bucket shops. I understand that game. I have a feeling I know exactly where I made a mistake here.”
He let me have it, and I went out of that office where the Boy Terror of the Bucket Shops, as they called him, had lost his pile. I couldn’t go back home because the shops there would not take my business. New York was out of the question; there weren’t any doing business at that time. They tell me that in the 90’s Broad Street and New Street were full of them. But there weren’t any when I needed them in my business. So after some thinking I decided to go to St. Louis. I had heard of two concerns there that did an enormous business all through the Middle West. Their profits must have been huge. They had branch offices in dozens of towns. In fact I had been told that there were no concerns in the East to compare with them for volume of business. They ran openly and the best people traded there without any qualms. A fellow even told me that the owner of one of the concerns was a vice-president of the Chamber of Commerce but that couldn’t have been in St. Louis. At any rate, that is where I went with my five hundred dollars to bring back a stake to use as margin in the office of A. R. Fullerton & Co., members of the New York Stock Exchange.
He let me have it, and I walked out of that office where the Boy Terror of the Bucket Shops, as they called him, had lost his fortune. I couldn’t go back home because the shops there wouldn’t take my business. New York was out of the question; there weren’t any operating at that time. I heard that in the 90s, Broad Street and New Street were full of them. But there weren't any when I needed them for my business. After some thought, I decided to go to St. Louis. I had heard of two companies there that did a massive amount of business across the Midwest. Their profits must have been huge. They had branch offices in dozens of towns. In fact, I was told that there were no companies in the East that could compare with them for volume of business. They operated openly, and reputable people traded there without any worries. Someone even told me that the owner of one of the companies was a vice-president of the Chamber of Commerce, but that couldn’t have been in St. Louis. In any case, that’s where I went with my five hundred dollars to bring back some capital to use as margin in the office of A. R. Fullerton & Co., members of the New York Stock Exchange.
When I got to St. Louis I went to the hotel, washed up and went out to find the bucket shops. One was the J. G. Dolan Company, and the other was H. S. Teller & Co. I knew I could beat them. I was going to play dead safe—carefully and conservatively. My one fear was that somebody might recognize me and give me away, because the bucket shops all over the country had heard of the Boy Trader. They are like gambling houses and get all the gossip of the profesh.
When I got to St. Louis, I checked into the hotel, cleaned up, and went out to find the bucket shops. One was the J. G. Dolan Company, and the other was H. S. Teller & Co. I was confident I could outsmart them. I planned to play it super safe—carefully and conservatively. My only concern was that someone might recognize me and expose me, since bucket shops across the country had all heard about the Boy Trader. They're like gambling houses and catch all the buzz from the pros.
Dolan was nearer than Teller, and I went there first. I was hoping I might be allowed to do business a few days before they told me to take my trade somewhere else. I walked in. It was a whopping big place and there must have been at20 least a couple of hundred people there staring at the quotations. I was glad, because in such a crowd I stood a better chance of being unnoticed. I stood and watched the board and looked them over carefully until I picked out the stock for my initial play.
Dolan was closer than Teller, so I went there first. I was hoping I could do business for a few days before they told me to take my trade elsewhere. I walked in. It was a massive place, and there had to be at least a couple of hundred people focused on the quotes. I was relieved, because in such a crowd, I had a better chance of being overlooked. I stood and watched the board, carefully checking everything until I chose the stock for my first trade.
I looked around and saw the order-clerk at the window where you put down your money and get your ticket. He was looking at me so I walked up to him and asked, “Is this where you trade in cotton and wheat?”
I looked around and saw the cashier at the window where you pay and get your ticket. He was looking at me, so I walked up to him and asked, “Is this where you trade cotton and wheat?”
“Yes, sonny,” says he.
“Yes, kid,” he says.
“Can I buy stocks too?”
"Can I buy stocks as well?"
“You can if you have the cash,” he said.
“You can if you have the money,” he said.
“Oh, I got that all right, all right,” I said like a boasting boy.
“Oh, I got that for sure,” I said, sounding like a proud kid.
“You have, have you?” he says with a smile.
"You have, have you?" he says with a smile.
“How much stock can I buy for one hundred dollars?” I asked, peeved-like.
“How much stock can I buy for a hundred dollars?” I asked, annoyed.
“One hundred; if you got the hundred.”
“One hundred; if you have the hundred.”
“I got the hundred. Yes; and two hundred too!” I told him.
“I got the hundred. Yeah; and two hundred as well!” I told him.
“Oh, my!” he said.
"Oh, wow!" he said.
“Just you buy me two hundred shares,” I said sharply.
“Just buy me two hundred shares,” I said sharply.
“Two hundred what?” he asked, serious now. It was business.
“Two hundred what?” he asked, now serious. This was business.
I looked at the board again as if to guess wisely and told him, “Two hundred Omaha.”
I glanced at the board again, trying to figure it out, and said to him, “Two hundred Omaha.”
“All right!” he said. He took my money, counted it and wrote out the ticket.
“All right!” he said. He took my money, counted it, and wrote out the ticket.
“What’s your name?” he asked me, and I answered, “Horace Kent.”
“What’s your name?” he asked me, and I replied, “Horace Kent.”
He gave me the ticket and I went away and sat down among the customers to wait for the roll to grow. I got quick action and I traded several times that day. On the next day too. In two days I made twenty-eight hundred dollars, and I was hoping they’d let me finish the week out. At the rate I was going, that wouldn’t be so bad. Then I’d tackle the other21 shop, and if I had similar luck there I’d go back to New York with a wad I could do something with.
He gave me the ticket, and I went off to sit among the customers to wait for the roll to grow. I got quick results and traded several times that day. I did the same the next day. In just two days, I made twenty-eight hundred dollars, and I was hoping they’d let me finish out the week. At the rate I was going, that wouldn’t be too bad. After that, I’d take on the other21 shop, and if I had the same luck there, I’d head back to New York with some cash I could actually use.
On the morning of the third day, when I went to the window, bashful-like, to buy five hundred B.R.T. the clerk said to me, “Say, Mr. Kent, the boss wants to see you.”
On the morning of the third day, when I went to the window, shyly, to buy five hundred B.R.T., the clerk said to me, “Hey, Mr. Kent, the boss wants to see you.”
I knew the game was up. But I asked him, “What does he want to see me about?”
I realized the game was over. But I asked him, “What does he want to talk to me about?”
“I don’t know.”
“I have no idea.”
“Where is he?”
"Where's he?"
“In his private office. Go in that way.” And he pointed to a door.
“In his private office. Go in that way.” He pointed to a door.
I went in. Dolan was sitting at his desk. He swung around and said, “Sit down, Livingston.”
I walked in. Dolan was at his desk. He turned around and said, “Take a seat, Livingston.”
He pointed to a chair. My last hope vanished. I don’t know how he discovered who I was; perhaps from the hotel register.
He pointed to a chair. My last hope disappeared. I don’t know how he figured out who I was; maybe from the hotel register.
“What do you want to see me about?” I asked him.
“What do you want to talk to me about?” I asked him.
“Listen, kid. I ain’t got nothin’ agin yeh, see? Nothin’ at all. See?”
“Listen, kid. I don’t have anything against you, okay? Nothing at all. Got it?”
“No, I don’t see,” I said.
“No, I don’t see,” I said.
He got up from his swivel chair. He was a whopping big guy. He said to me, “Just come over here, Livingston, will yeh?” and he walked to the door. He opened it and then he pointed to the customers in the big room.
He got up from his swivel chair. He was a really big guy. He said to me, “Just come over here, Livingston, will you?” and he walked to the door. He opened it and then he pointed to the customers in the big room.
“D’yeh see them?” he asked me.
"Do you see them?" he asked me.
“See what?”
"What's up?"
“Them guys. Take a look at ’em, kid. There’s three hundred of ’em! Three hundred suckers! They feed me and my family. See? Three hundred suckers! Then yeh come in, and in two days yeh cop more than I get out of the three hundred in two weeks. That ain’t business, kid—not for me! I ain’t got nothin’ agin yeh. Yer welcome to what ye’ve got. But yeh don’t any more. There ain’t any here for yeh!”
“Those guys. Look at them, kid. There are three hundred of them! Three hundred fools! They provide for me and my family. See? Three hundred fools! Then you come in, and in two days, you take more than I get from the three hundred in two weeks. That’s not business, kid—not for me! I don’t have anything against you. You’re welcome to what you have. But you won’t have it anymore. There’s none here for you!”
“Why, I——”
"Why, I—"
“That’s all. I seen yeh come in day before yesterday, and22 I didn’t like yer looks. On the level, I didn’t. I spotted yeh for a ringer. I called in that jackass there”—he pointed to the guilty clerk—“and asked what you’d done; and when he told me I said to him: ‘I don’t like that guy’s looks. He’s a ringer!’ And that piece of cheese says: ‘Ringer my eye, boss! His name is Horace Kent, and he’s a rah-rah boy playing at being used to long pants. He’s all right!’ Well, I let him have his way. That blankety-blank cost me twenty-eight hundred dollars. I don’t grudge it yeh, my boy. But the safe is locked for yeh.”
"That’s it. I saw you walk in the day before yesterday, and I didn’t like how you looked. Honestly, I didn’t. I figured you were a fraud. I called in that idiot there”—he pointed to the clerk—“and asked what you’d done; and when he told me, I said to him: ‘I don’t trust that guy’s looks. He’s a fraud!’ And that idiot says: ‘Fraud, my foot, boss! His name is Horace Kent, and he’s just a college kid pretending to be all grown up. He’s fine!’ Well, I let him do his thing. That jerk cost me twenty-eight hundred dollars. I don’t hold it against you, kid. But the safe is locked for you."
“Look here—” I began.
“Check this out—” I began.
“You look here, Livingston,” he said. “I’ve heard all about yeh. I make my money coppering suckers’ bets, and yeh don’t belong here. I aim to be a sport and yer welcome to what yeh pried off’n us. But more of that would make me a sucker, now that I know who yeh are. So toddle along, sonny!”
“You listen here, Livingston,” he said. “I’ve heard all about you. I make my money by taking advantage of foolish bets, and you don’t belong here. I plan to be generous, and you can keep what you got from us. But more of that would make me a fool, now that I know who you are. So, get lost, kid!”
I left Dolan’s place with my twenty-eight hundred dollars’ profit. Teller’s place was in the same block. I had found out that Teller was a very rich man who also ran up a lot of pool rooms. I decided to go to his bucket shop. I wondered whether it would be wise to start moderately and work up to a thousand shares or to begin with a plunge, on the theory that I might not be able to trade more than one day. They get wise mighty quick when they’re losing and I did want to buy one thousand B.R.T. I was sure I could take four or five points out of it. But if they got suspicious or if too many customers were long of that stock they might not let me trade at all. I thought perhaps I’d better scatter my trades at first and begin small.
I left Dolan’s place with my $2,800 profit. Teller’s place was on the same block. I learned that Teller was a very wealthy man who also owned several pool halls. I decided to check out his bucket shop. I was uncertain whether it would be better to start small and work my way up to a thousand shares or to go all in right away, thinking I might not get a chance to trade for more than one day. They catch on pretty fast when they’re losing money, and I wanted to buy 1,000 shares of B.R.T. I was sure I could make four or five points on it. But if they became suspicious or if too many other customers were holding that stock, they might not let me trade at all. I thought it might be best to spread my trades out at first and start small.
It wasn’t as big a place as Dolan’s, but the fixtures were nicer and evidently the crowd was of a better class. This suited me down to the ground and I decided to buy my one thousand B.R.T. So I stepped up to the proper window and said to the clerk, “I’d like to buy some B.R.T. What’s the limit?”
It wasn't as large as Dolan's, but the decor was nicer and clearly, the crowd was of a higher caliber. This suited me perfectly, so I decided to buy my one thousand B.R.T. I walked up to the right window and said to the clerk, "I'd like to buy some B.R.T. What's the limit?"
23 “There’s no limit,” said the clerk. “You can buy all you please—if you’ve got the money.”
23 “There’s no limit,” said the clerk. “You can buy as much as you want—if you’ve got the cash.”
“Buy fifteen hundred shares,” I says, and took my roll from my pocket while the clerk starts to write the ticket.
“Buy fifteen hundred shares,” I said, pulling my money from my pocket while the clerk began to write the ticket.
Then I saw a red-headed man just shove that clerk away from the counter. He leaned across and said to me, “Say, Livingston, you go back to Dolan’s. We don’t want your business.”
Then I saw a red-headed guy just push that clerk away from the counter. He leaned over and said to me, “Hey, Livingston, you can go back to Dolan’s. We don’t want your business.”
“Wait until I get my ticket,” I said. “I just bought a little B.R.T.”
“Wait until I get my ticket,” I said. “I just bought a little B.R.T.”
“You get no ticket here,” he said. By this time other clerks had got behind him and were looking at me. “Don’t ever come here to trade. We don’t take your business. Understand?”
“You won’t get a ticket here,” he said. By this point, other clerks had gathered behind him and were staring at me. “Don’t ever come here to do business. We don’t want your trade. Got it?”
There was no sense in getting mad or trying to argue, so I went back to the hotel, paid my bill and took the first train back to New York. It was tough. I wanted to take back some real money and that Teller wouldn’t let me make even one trade.
There was no point in getting angry or arguing, so I headed back to the hotel, paid my bill, and caught the first train back to New York. It was hard. I wanted to bring back some real cash, but that teller wouldn’t let me make even one trade.
I got back to New York, paid Fullerton his five hundred, and started trading again with the St. Louis money. I had good and bad spells, but I was doing better than breaking even. After all, I didn’t have much to unlearn; only to grasp the one fact that there was more to the game of stock speculation than I had considered before I went to Fullerton’s office to trade. I was like one of those puzzle fans, doing the crossword puzzles in the Sunday supplement. He isn’t satisfied until he gets it. Well, I certainly wanted to find the solution to my puzzle. I thought I was done with trading in bucket shops. But I was mistaken.
I returned to New York, paid Fullerton his five hundred, and started trading again with the St. Louis money. I had my ups and downs, but I was doing better than just breaking even. After all, I didn’t have much to unlearn; I just needed to understand that there was more to the stock speculation game than I had thought before visiting Fullerton’s office to trade. I was like one of those puzzle enthusiasts solving crossword puzzles in the Sunday magazine. He isn't satisfied until he finds the answer. Well, I definitely wanted to figure out my puzzle. I thought I was done with trading in bucket shops. But I was wrong.
About a couple of months after I got back to New York an old jigger came into Fullerton’s office. He knew A.R. Somebody said they’d once owned a string of race horses together. It was plain he’d seen better days. I was introduced to old McDevitt. He was telling the crowd about a bunch of Western race-track crooks who had just pulled off some24 skin game out in St. Louis. The head devil, he said, was a pool-room owner by the name of Teller.
About a couple of months after I got back to New York, an old guy came into Fullerton’s office. He knew A.R. Someone mentioned that they’d once owned a bunch of racehorses together. It was obvious he’d seen better days. I was introduced to old McDevitt. He was telling the crowd about a group of Western racetrack crooks who had just pulled off some24 scam out in St. Louis. The main guy, he said, was a pool hall owner named Teller.
“What Teller?” I asked him.
“What Teller?” I asked.
“Hi Teller; H. S. Teller.”
“Hi Teller; H. S. Teller.”
“I know that bird,” I said.
“I know that bird,” I said.
“He’s no good,” said McDevitt.
“He's not good,” said McDevitt.
“He’s worse than that,” I said, “and I have a little matter to settle with him.”
"He's even worse than that," I said, "and I have a small issue to sort out with him."
“Meaning how?”
"How do you mean?"
“The only way I can hit any of the short sports is through their pocketbook. I can’t touch him in St. Louis just now, but some day I will.” And I told McDevitt my grievance.
“The only way I can hit any of the short sports is through their wallet. I can’t reach him in St. Louis right now, but someday I will.” And I told McDevitt about my complaint.
“Well,” says old Mac, “he tried to connect here in New York and couldn’t make it, so he’s opened a place in Hoboken. The word’s gone out that there is no limit to the play and that the house roll has got the Rock of Gibraltar faded to the shadow of a bantam flea.”
"Well," says old Mac, "he tried to get things going here in New York and couldn’t succeed, so he’s opened a spot in Hoboken. The word is out that there’s no limit to the betting and that the house bankroll makes the Rock of Gibraltar look tiny."
“What sort of a place?” I thought he meant pool room.
“What kind of place?” I thought he was talking about the pool room.
“Bucket shop,” said McDevitt.
“Bucket shop,” McDevitt said.
“Are you sure it’s open?”
“Are you sure it's open?”
“Yes; I’ve seen several fellows who’ve told me about it.”
“Yes, I’ve met a few guys who mentioned it.”
“That’s only hearsay,” I said. “Can you find out positively if it’s running, and also how heavy they’ll really let a man trade?”
"That's just rumors," I said. "Can you find out for sure if it's active, and also how much weight they'll actually let a guy trade?"
“Sure, sonny,” said McDevitt. “I’ll go myself to-morrow morning, and come back and tell you.”
“Sure, kid,” McDevitt said. “I’ll go myself tomorrow morning and come back and tell you.”
He did. It seems Teller was already doing a big business and would take all he could get. This was on Friday. The market had been going up all that week—this was twenty years ago, remember—and it was a cinch the bank statement on Saturday would show a big decrease in the surplus reserve. That would give the conventional excuse to the big room traders to jump on the market and try to shake out some of the weak commission-house accounts. There would be the usual reactions in the last half hour of the trading, particularly in stocks in which the public had been the most25 active. Those, of course, also would be the very stocks that Teller’s customers would be most heavily long of, and the shop might be glad to see some short selling in them. There is nothing so nice as catching the suckers both ways; and nothing so easy—with one-point margins.
He did. It seems Teller was already doing a big business and would take all he could get. This was on Friday. The market had been rising all that week—this was twenty years ago, remember—and it was a sure bet that the bank statement on Saturday would show a big decrease in the surplus reserve. That would give the usual excuse to the major traders to jump on the market and try to shake out some of the weaker commission-house accounts. There would be the typical reactions in the last half hour of trading, especially in stocks where the public had been the most active. Those would be the exact stocks that Teller’s clients would be heavily invested in, and the shop would likely welcome some short selling in them. There’s nothing quite like catching the suckers both ways; and it's nothing so difficult—with one-point margins.
That Saturday morning I chased over to Hoboken to the Teller place. They had fitted up a big customers’ room with a dandy quotation board and a full force of clerks and a special policeman in gray. There were about twenty-five customers.
That Saturday morning, I headed over to Hoboken to the Teller place. They had set up a large customer area with a fancy quotation board, a full team of clerks, and a special policeman in gray. There were about twenty-five customers.
I got talking to the manager. He asked me what he could do for me and I told him nothing; that a fellow could make much more money at the track on account of the odds and the freedom to bet your whole roll and stand to win thousands in minutes instead of piking for chicken feed in stocks and having to wait days, perhaps. He began to tell me how much safer the stock-market game was, and how much some of their customers made—you’d have sworn it was a regular broker who actually bought and sold your stocks on the Exchange—and how if a man only traded heavy he could make enough to satisfy anybody. He must have thought I was headed for some pool room and he wanted a whack at my roll before the ponies nibbled it away, for he said I ought to hurry up as the market closed at twelve o’clock on Saturdays. That would leave me free to devote the entire afternoon to other pursuits. I might have a bigger roll to carry to the track with me—if I picked the right stocks.
I started chatting with the manager. He asked me how he could help, and I told him nothing; that a guy could make a lot more money at the track because of the odds and the freedom to bet everything and potentially win thousands in minutes, instead of scraping by with small profits in stocks and having to wait days. He began explaining how much safer the stock market was, and how much some of their clients made—you’d think he was a real broker who actually handled your stocks on the Exchange—and how if a guy just traded heavily, he could make enough to satisfy anyone. He must have assumed I was headed for some pool hall and wanted to get a piece of my bankroll before the horses drained it, because he said I should hurry since the market closed at noon on Saturdays. That would leave me free to spend the whole afternoon on other things. I might end up with a bigger bankroll to take to the track with me—if I picked the right stocks.
I looked as if I didn’t believe him, and he kept on buzzing me. I was watching the clock. At 11:15 I said, “All right,” and I began to give him selling orders in various stocks. I put up two thousand dollars in cash, and he was very glad to get it. He told me he thought I’d make a lot of money and hoped I’d come in often.
I looked like I didn’t believe him, and he kept on pestering me. I was watching the clock. At 11:15, I said, “Okay,” and I started giving him buy orders for different stocks. I put up two thousand dollars in cash, and he was really happy to receive it. He told me he thought I’d make a lot of money and hoped I’d come in often.
It happened just as I figured. The traders hammered the stocks in which they figured they would uncover the most stops, and, sure enough, prices slid off. I closed out my trades26 just before the rally of the last five minutes on the usual traders’ covering.
It happened just as I expected. The traders slammed the stocks where they thought they would find the most stops, and, sure enough, prices dropped. I wrapped up my trades26 just before the last five-minute rally when the usual traders were covering their positions.
There was fifty-one hundred dollars coming to me. I went to cash in.
There was five thousand one hundred dollars coming to me. I went to cash it in.
“I’m glad I dropped in,” I said to the manager, and gave him my tickets.
"I'm glad I stopped by," I said to the manager, handing him my tickets.
“Say,” he says to me, “I can’t give you all of it. I wasn’t looking for such a run. I’ll have it here for you Monday morning, sure as blazes.”
“Hey,” he says to me, “I can’t give you everything. I wasn’t expecting such a rush. I’ll have it here for you Monday morning, for sure.”
“All right. But first I’ll take all you have in the house,” I said.
“All right. But first, I’m taking everything you have in the house,” I said.
“You’ve got to let me pay off the little fellows,” he said. “I’ll give you back what you put up, and anything that’s left. Wait till I cash the other tickets.” So I waited while he paid off the winners. Oh, I knew my money was safe. Teller wouldn’t welsh with the office doing such a good business. And if he did, what else could I do better than to take all he had then and there? I got my own two thousand dollars and about eight hundred dollars besides, which was all he had in the office. I told him I’d be there Monday morning. He swore the money would be waiting for me.
“You have to let me settle up with the little guys,” he said. “I’ll return what you put in and anything extra. Just wait until I cash the other tickets.” So I waited while he paid the winners. Oh, I knew my money was safe. The teller wouldn’t cheat with the office doing so well. And if he did, what better option did I have than to take everything he had right then and there? I got my own two thousand dollars and around eight hundred dollars more, which was all he had in the office. I told him I’d be there Monday morning. He promised the money would be ready for me.
I got to Hoboken a little before twelve on Monday. I saw a fellow talking to the manager that I had seen in the St. Louis office the day Teller told me to go back to Dolan. I knew at once that the manager had telegraphed to the home office and they’d sent up one of their men to investigate the story. Crooks don’t trust anybody.
I arrived in Hoboken just before noon on Monday. I noticed a guy chatting with the manager who I recognized from the St. Louis office, the day Teller ordered me to return to Dolan. I immediately realized that the manager had telegraphed the home office and they’d sent someone to look into the situation. Criminals don’t trust anyone.
“I came for the balance of my money,” I said to the manager.
"I came to get the rest of my money," I told the manager.
“Is this the man?” asked the St. Louis chap.
“Is this the guy?” asked the St. Louis dude.
“Yes,” said the manager, and took a bunch of yellow backs from his pocket.
“Yes,” said the manager, and took a handful of yellow bills from his pocket.
“Hold on!” said the St. Louis fellow to him and then turns to me, “Say, Livingston, didn’t we tell you we didn’t want your business?”
“Hold on!” said the guy from St. Louis to him and then turned to me, “Hey, Livingston, didn't we tell you we didn't want your business?”
“Give me my money first,” I said to the manager, and he27 forked over two thousands, four five-hundreds and three hundreds.
“Give me my money first,” I said to the manager, and he27 handed over two thousand, four five-hundred bills and three hundred-dollar bills.
“What did you say?” I said to St. Louis.
“What did you say?” I asked St. Louis.
“We told you we didn’t want you to trade in our place.”
“We told you we didn’t want you to trade for us.”
“Yes,” I said; “that’s why I came.”
“Yes,” I said, “that’s why I came.”
“Well, don’t come any more. Keep away!” he snarled at me. The private policeman in gray came over, casual-like. St. Louis shook his fist at the manager and yelled: “You ought to’ve known better, you poor boob, than to let this guy get into you. He’s Livingston. You had your orders.”
“Well, don’t come back. Stay away!” he snapped at me. The private cop in gray strolled over casually. St. Louis shook his fist at the manager and shouted, “You should’ve known better, you poor fool, than to let this guy mess with you. He’s Livingston. You had your orders.”
“Listen, you,” I said to the St. Louis man. “This isn’t St. Louis. You can’t pull off any trick here, like your boss did with Belfast Boy.”
“Listen, you,” I said to the St. Louis guy. “This isn’t St. Louis. You can’t pull any tricks here, like your boss did with Belfast Boy.”
“You keep away from this office! You can’t trade here!” he yells.
“You stay away from this office! You can’t do business here!” he yells.
“If I can’t trade here nobody else is going to,” I told him. “You can’t get away with that sort of stuff here.”
“If I can’t trade here, no one else will,” I told him. “You can’t pull that kind of stuff here.”
Well, St. Louis changed his tune at once.
Well, St. Louis changed his mind right away.
“Look here, old boy,” he said, all fussed up, “do us a favor. Be reasonable! You know we can’t stand this every day. The old man’s going to hit the ceiling when he hears who it was. Have a heart, Livingston!”
“Listen up, man,” he said, all worked up, “do us a favor. Be reasonable! You know we can’t deal with this every day. The old man is going to lose it when he finds out who it was. Have a heart, Livingston!”
“I’ll go easy,” I promised.
"I'll take it easy," I promised.
“Listen to reason, won’t you? For the love of Pete, keep away! Give us a chance to get a good start. We’re new here. Will you?”
“Please listen to reason, okay? For goodness’ sake, stay away! Give us a chance to start off right. We’re newcomers here. Will you?”
“I don’t want any of this high-and-mighty business the next time I come,” I said, and left him talking to the manager at the rate of a million a minute. I’d got some money out of them for the way they treated me in St. Louis. There wasn’t any sense in my getting hot or trying to close them up. I went back to Fullerton’s office and told McDevitt what had happened. Then I told him that if it was agreeable to him I’d like to have him go to Teller’s place and begin trading in twenty or thirty share lots, to get them used to him. Then,28 the moment I saw a good chance to clean up big, I’d telephone him and he could plunge.
“I don’t want any of this high-and-mighty stuff next time I come,” I said, and left him chatting with the manager at lightning speed. I had gotten some money from them for how they treated me in St. Louis. There was no point in getting worked up or trying to shut them down. I went back to Fullerton’s office and told McDevitt what happened. Then I mentioned that if it was okay with him, I’d like him to go to Teller’s place and start trading in twenty or thirty share lots, to get them familiar with him. Then,28 the moment I saw a great opportunity to make a big profit, I’d call him and he could dive in.
I gave McDevitt a thousand dollars and he went to Hoboken and did as I told him. He got to be one of the regulars. Then one day when I thought I saw a break impending I slipped Mac the word and he sold all they’d let him. I cleared twenty-eight hundred dollars that day, after giving Mac his rake-off and paying expenses, and I suspect Mac put down a little bet of his own besides. Less than a month after that, Teller closed his Hoboken branch. The police got busy. And, anyhow, it didn’t pay, though I only traded twice. We ran into a crazy bull market when stocks didn’t react enough to wipe out even the one-point margins, and, of course, all the customers were bulls and winning and pyramiding. No end of bucket shops busted all over the country.
I gave McDevitt a thousand dollars and he went to Hoboken and did what I told him. He became one of the regulars. Then one day when I thought I saw a chance for a break, I slipped Mac the word and he sold all they would allow him to. I made twenty-eight hundred dollars that day, after giving Mac his cut and covering expenses, and I suspect Mac placed a little bet of his own too. Less than a month later, Teller shut down his Hoboken branch. The police got involved. And, in any case, it didn’t pay off, even though I only traded twice. We hit a crazy bull market where stocks didn’t drop enough to wipe out even the one-point margins, and, of course, all the customers were optimistic and winning and building their profits. A ton of bucket shops went under all over the country.
Their game has changed. Trading in the old-fashioned bucket shop had some decided advantages over speculating in a reputable broker’s office. For one thing the automatic closing out of your trade when the margin reached the exhaustion point was the best kind of stop-loss order. You couldn’t get stung for more than you had put up and there was no danger of rotten execution of orders, and so on. In New York the shops never were as liberal with their patrons as I’ve heard they were in the West. Here they used to limit the possible profit on certain stocks of the football order to two points. Sugar and Tennessee Coal and Iron were among these. No matter if they moved ten points in ten minutes you could only make two on one ticket. They figured that otherwise the customer was getting too big odds; he stood to lose one dollar and to make ten. And then there were times when all the shops, including the biggest, refused to take orders on certain stocks. In 1900, on the day before Election Day, when it was foregone conclusion that McKinley would win, not a shop in the land let its customers buy stocks. The election odds were 3 to 1 on McKinley. By buying stocks on29 Monday you stood to make from three to six points or more. A man could bet on Bryan and buy stocks and make sure money. The bucket shops refused orders all that day.
Their game has changed. Trading in the old-fashioned bucket shop had some definite advantages over speculating in a reputable broker’s office. For one thing, the automatic closure of your trade when the margin reached its limit was the best kind of stop-loss order. You couldn’t lose more than what you put in, and there was no risk of poor order execution, and so on. In New York, the shops were never as generous with their customers as I’ve heard they were in the West. Here, they used to cap the possible profit on certain stocks, like those related to football, at two points. Sugar and Tennessee Coal and Iron were among these. No matter if they moved ten points in ten minutes, you could only make two on one ticket. They believed that otherwise, the customer was getting too favorable odds; he could lose one dollar and make ten. There were also times when all the shops, including the largest ones, refused to accept orders on certain stocks. In 1900, the day before Election Day, when it was a given that McKinley would win, not a shop in the country allowed its customers to buy stocks. The election odds were 3 to 1 on McKinley. By buying stocks on29 Monday, you could potentially make between three to six points or more. A person could bet on Bryan, buy stocks, and ensure a profit. The bucket shops turned down orders all that day.
If it hadn’t been for their refusing to take my business I never would have stopped trading with them. And then I never would have learned that there was much more to the game of stock speculation than to play for fluctuations of a few points.
If they hadn't refused to take my business, I would never have stopped trading with them. And then I would never have learned that there was much more to stock speculation than just playing for fluctuations of a few points.
30
30
III
It takes a man a long time to learn all the lessons of all his mistakes. They say there are two sides to everything. But there is only one side to the stock market; and it is not the bull side or the bear side, but the right side. It took me longer to get that general principle fixed firmly in my mind than it did most of the more technical phases of the game of stock speculation.
It requires a person a long time to learn all the lessons from their mistakes. They say there are two sides to everything. But there's only one side to the stock market; and it's not the bull side or the bear side, but the right side. It took me longer to really understand that general principle than it did to grasp most of the more technical aspects of stock trading.
I have heard of people who amuse themselves conducting imaginary operations in the stock market to prove with imaginary dollars how right they are. Sometimes these ghost gamblers make millions. It is very easy to be a plunger that way. It is like the old story of the man who was going to fight a duel the next day.
I’ve heard about people who entertain themselves by pretending to trade in the stock market, using fake money to show how right they are. Sometimes these pretend gamblers make millions. It’s really easy to be a high roller that way. It’s like the old story about the guy who was planning to have a duel the next day.
His second asked him, “Are you a good shot?”
His second asked him, “Are you a good shot?”
“Well,” said the duelist, “I can snap the stem of a wineglass at twenty paces,” and he looked modest.
"Well," said the duelist, "I can break the stem of a wineglass from twenty paces away," and he seemed modest.
“That’s all very well,” said the unimpressed second. “But can you snap the stem of the wineglass while the wineglass is pointing a loaded pistol straight at your heart?”
“That’s nice and all,” said the unimpressed second. “But can you snap the stem of the wineglass while it’s aiming a loaded pistol straight at your heart?”
With me I must back my opinions with my money. My losses have taught me that I must not begin to advance until I am sure I shall not have to retreat. But if I cannot advance I do not move at all. I do not mean by this that a man should not limit his losses when he is wrong. He should. But that should not breed indecision. All my life I have made mistakes, but in losing money I have gained experience and accumulated31 a lot of valuable don’ts. I have been flat broke several times, but my loss has never been a total loss. Otherwise, I wouldn’t be here now. I always knew I would have another chance and that I would not make the same mistake a second time. I believed in myself.
I have to back up my opinions with my money. My losses have taught me not to move forward until I'm sure I won't have to retreat. But if I can't move forward, I don't move at all. I don't mean to say that a person shouldn't cut their losses when they're wrong. They should. But that shouldn't lead to hesitation. Throughout my life, I've made mistakes, but losing money has given me experience and taught me a lot of important lessons on what not to do. I've been completely broke several times, but my losses have never been total losses. If they had been, I wouldn't be here now. I always knew I'd get another chance and that I wouldn't repeat the same mistake twice. I believed in myself.
A man must believe in himself and his judgment if he expects to make a living at this game. That is why I don’t believe in tips. If I buy stocks on Smith’s tip I must sell those same stocks on Smith’s tip. I am depending on him. Suppose Smith is away on a holiday when the selling time comes around? No, sir, nobody can make big money on what someone else tells him to do. I know from experience that nobody can give me a tip or a series of tips that will make more money for me than my own judgment. It took me five years to learn to play the game intelligently enough to make big money when I was right.
A man has to believe in himself and his judgment if he wants to make a living in this game. That’s why I don’t trust tips. If I buy stocks based on Smith’s advice, I’ll have to sell those same stocks based on his advice too. I'm relying on him. What if Smith is on vacation when it’s time to sell? No way, no one can make big money by just following what someone else says. I know from experience that no one can give me a tip or a series of tips that will make me more money than my own judgment. It took me five years to learn how to play the game smart enough to make big money when I was right.
I didn’t have as many interesting experiences as you might imagine. I mean, the process of learning how to speculate does not seem very dramatic at this distance. I went broke several times, and that is never pleasant, but the way I lost money is the way everybody loses money who loses money in Wall Street. Speculation is a hard and trying business, and a speculator must be on the job all the time or he’ll soon have no job to be on.
I didn’t have as many exciting experiences as you might think. Learning how to invest doesn’t seem very dramatic from this perspective. I went broke several times, which is never fun, but the way I lost money is the same as everyone else who loses money on Wall Street. Investing is a tough and demanding business, and an investor has to stay on top of things all the time or they’ll soon be out of a job.
My task, as I should have known after my early reverses at Fullerton’s, was very simple: To look at speculation from another angle. But I didn’t know that there was much more to the game than I could possibly learn in the bucket shops. There I thought I was beating the game when in reality I was only beating the shop. At the same time the tape-reading ability that trading in bucket-shops developed in me and the training of my memory have been extremely valuable. Both of these things came easy to me. I owe my early success as a trader to them and not to my brains or knowledge, because my mind was untrained and my ignorance was colossal.32 The game taught me the game. And it didn’t spare the rod while teaching.
My task, as I should have realized after my early setbacks at Fullerton’s, was pretty straightforward: to look at speculation from a different perspective. But I didn’t realize there was a lot more to the game than I could ever learn in the bucket shops. I thought I was winning at the game when, in reality, I was just beating the shop. At the same time, the tape-reading skills I developed from trading in bucket shops and the training of my memory have been incredibly useful. Both of these came easily to me. I credit my early success as a trader to them, not to my intellect or knowledge, because my mind was untrained and my ignorance was vast.32 The game taught me the game. And it didn’t hold back on the lessons.
I remember my very first day in New York. I told you how the bucket shops, by refusing to take my business, drove me to seek a reputable commission house. One of the boys in the office where I got my first job was working for Harding Brothers, members of the New York Stock Exchange. I arrived in this city in the morning, and before one o’clock that same day I had opened an account with the firm and was ready to trade.
I remember my very first day in New York. I shared how the bucket shops, by refusing to take my business, pushed me to look for a reliable commission house. One of the guys in the office where I got my first job was working for Harding Brothers, members of the New York Stock Exchange. I got to this city in the morning, and by one o’clock that same day, I had opened an account with the firm and was ready to trade.
I didn’t explain to you how natural it was for me to trade there exactly as I had done in the bucket shops, where all I did was to bet on fluctuations and catch small but sure changes in prices. Nobody offered to point out the essential differences or set me right. If somebody had told me my method would not work I nevertheless would have tried it out to make sure for myself, for when I am wrong only one thing convinces me of it, and that is, to lose money. And I am only right when I make money. That is speculating.
I didn’t explain how natural it felt for me to trade there just as I had in the bucket shops, where all I did was bet on fluctuations and seize small but guaranteed price changes. Nobody offered to highlight the key differences or correct me. If someone had told me my method wouldn’t work, I would still have tried it out to see for myself because the only thing that convinces me when I’m wrong is losing money. I'm only right when I make money. That’s how speculation works.
They were having some pretty lively times those days and the market was very active. That always cheers up a fellow. I felt at home right away. There was the old familiar quotation board in front of me, talking a language that I had learned before I was fifteen years old. There was a boy doing exactly the same thing I used to do in the first office I ever worked in. There were the customers—same old bunch—looking at the board or standing by the ticket calling out the prices and talking about the market. The machinery was to all appearances the same machinery that I was used to. The atmosphere was the atmosphere I had breathed since I had made my first stock-market money—$3.12 in Burlington. The same kind of ticker and the same kind of traders, therefore the same kind of game. And remember, I was only twenty-two. I suppose I thought I knew the game from A to Z. Why shouldn’t I?
They were having some pretty lively times back then, and the market was really busy. That always lifts a person's spirits. I felt right at home immediately. There was the old familiar quotation board in front of me, speaking a language I had learned before I turned fifteen. There was a kid doing exactly what I used to do in the first office I ever worked in. The customers were the same old crowd, checking out the board or standing by the ticket calling out the prices and discussing the market. The equipment looked just like the machinery I was used to. The atmosphere was the same one I had breathed since I made my first stock-market profit—$3.12 in Burlington. The same kind of ticker and the same type of traders, so it was the same kind of game. And remember, I was only twenty-two. I suppose I thought I knew the game inside and out. Why wouldn’t I?
I watched the board and saw something that looked good33 to me. It was behaving right. I bought a hundred at 84. I got out at 85 in less than a half hour. Then I saw something else I liked, and I did the same thing; took three-quarters of a point net within a very short time. I began well, didn’t I?
I checked out the board and noticed something that caught my eye33. It was performing well. I grabbed a hundred at 84. I sold it at 85 in under half an hour. Then I found something else I liked and did the same thing, making three-quarters of a point profit in no time. I started off strong, didn't I?
Now mark this: On that, my first day as a customer of a reputable Stock Exchange house, and only two hours of it at that, I traded in eleven hundred shares of stock, jumping in and out. And the net result of the day’s operations was that I lost exactly eleven hundred dollars. That is to say, on my first attempt, nearly one-half of my stake went up the flue. And remember, some of the trades showed me a profit. But I quit eleven hundred dollars minus for the day.
Now note this: On that first day as a customer of a well-known Stock Exchange firm, and only two hours of it, I traded in eleven hundred shares of stock, jumping in and out. And the net result of the day’s activities was that I lost exactly eleven hundred dollars. In other words, on my first attempt, nearly half of my investment went down the drain. And remember, some of the trades actually showed me a profit. But I walked away eleven hundred dollars in the hole for the day.
It didn’t worry me, because I couldn’t see where there was anything wrong with me. My moves, also, were right enough, and if I had been trading in the old Cosmopolitan shop I’d have broken better than even. That the machine wasn’t as it ought to be, my eleven hundred vanished dollars plainly told me. But as long as the machinist was all right there was no need to stew. Ignorance at twenty-two isn’t a structural defect.
It didn’t bother me because I couldn’t tell that anything was wrong with me. My moves seemed fine, and if I had been trading at the old Cosmopolitan shop, I would’ve come out ahead. The fact that the machine wasn’t working properly was clear from my eleven hundred vanished dollars. But as long as the machinist was doing okay, there was no reason to stress. Not knowing at twenty-two isn’t a major flaw.
After a few days I said to myself, “I can’t trade this way here. The ticker doesn’t help as it should!” But I let it go at that without getting down to bed rock. I kept it up, having good days and bad days, until I was cleaned out. I went to old Fullerton and got him to stake me to five hundred dollars. And I came back from St. Louis, as I told you, with money I took out of the bucket shops there—a game I could always beat.
After a few days, I thought to myself, “I can't trade like this here. The ticker isn't working the way it should!” But I just let it be without figuring out the core issue. I kept going, having good days and bad days, until I lost everything. I went to old Fullerton and got him to lend me five hundred dollars. And I came back from St. Louis, as I told you, with money I won from the bucket shops there—a game I could always win.
I played more carefully and did better for a while. As soon as I was in easy circumstances I began to live pretty well. I made friends and had a good time. I was not quite twenty-three, remember; all alone in New York with easy money in my pockets and the belief in my heart that I was beginning to understand the new machine.
I played more carefully and did better for a while. As soon as I was in a comfortable position, I started to enjoy life. I made friends and had a great time. I was just about twenty-three, remember; all alone in New York with some cash in my pockets and the feeling in my heart that I was starting to grasp the new system.
I was making allowances for the actual execution of my orders on the floor of the Exchange, and moving more cautiously.34 But I was still sticking to the tape—that is, I was still ignoring general principles; and as long as I did that I could not spot the exact trouble with my game.
I was considering how my orders were actually being executed on the Exchange floor and being more careful. 34 But I was still relying on the tape—that is, I was still overlooking general principles; and as long as I kept doing that, I couldn't identify the specific issue with my strategy.
We ran into the big boom of 1901 and I made a great deal of money—that is, for a boy. You remember those times? The prosperity of the country was unprecedented. We not only ran into an era of industrial consolidations and combinations of capital that beat anything we had had up to that time, but the public went stock mad. In previous flush times, I have heard, Wall Street used to brag of two-hundred-and-fifty-thousand-share days, when securities of a par value of twenty-five million dollars changed hands. But in 1901 we had a three-million-share day. Everybody was making money. The steel crowd came to town, a horde of millionaires with no more regard for money than drunken sailors. The only game that satisfied them was the stock market. We had some of the biggest high rollers the Street ever saw: John W. Gates, of ‘Bet-you-a-million’ fame, and his friends, like John A. Drake, Loyal Smith, and the rest; the Reid-Leeds-Moore crowd, who sold part of their steel holdings and with the proceeds bought in the open market the actual majority of the stock of the great Rock Island system; and Schwab and Frick and Phipps and the Pittsburg coterie; to say nothing of scores of men who were lost in the shuffle but would have been called great plungers at any other time. A fellow could buy and sell all the stock there was. Keene made a market for the U.S. Steel shares. A broker sold one hundred thousand shares in a few minutes. A wonderful time! And there were some wonderful winnings. And no taxes to pay on stock sales! And no day of reckoning in sight.
We hit the big boom of 1901, and I made a ton of money—that is, for a kid. Remember those days? The country's prosperity was off the charts. We not only entered a time of industrial mergers and capital combinations that surpassed anything before, but the public went wild for stocks. Back in previous good times, I heard Wall Street used to brag about two-hundred-fifty-thousand-share days, when securities worth twenty-five million dollars changed hands. But in 1901, we had a three-million-share day. Everyone was cashing in. The steel crowd came to town, a bunch of millionaires who treated money like it was nothing. The only game that excited them was the stock market. We had some of the biggest high rollers ever seen on the Street: John W. Gates, of ‘Bet-you-a-million’ fame, along with his buddies John A. Drake, Loyal Smith, and others; the Reid-Leeds-Moore group, who sold part of their steel stock and with the proceeds bought the majority of the shares of the huge Rock Island system; and Schwab, Frick, and Phipps from Pittsburg; not to mention tons of guys who got lost in the mix but would’ve been called big players any other time. A person could buy and sell all the stock available. Keene made a market for U.S. Steel shares. A broker moved one hundred thousand shares in just a few minutes. What an incredible time! There were amazing wins. And no taxes on stock sales! Plus, no reckoning day in sight.
Of course, after a while, I heard a lot of calamity howling and the old stagers said everybody—except themselves—had gone crazy. But everybody except themselves was making money. I knew, of course, there must be a limit to the advances and an end to the crazy buying of A.O.T.—Any Old35 Thing—and I got bearish. But every time I sold I lost money, and if it hadn’t been that I ran darn quick I’d have lost a heap more. I looked for a break, but I was playing safe—making money when I bought and chipping it out when I sold short—so that I wasn’t profiting by the boom as much as you’d think when you consider how heavily I used to trade, even as a boy.
Of course, after a while, I heard a lot of chaos and the old-timers claimed everyone—except them—had lost their minds. But everyone except them was making money. I knew there had to be a limit to the increases and a stop to the crazy buying of A.O.T.—Any Old35 Thing—and I became pessimistic. But every time I sold, I lost money, and if I hadn't been really quick, I would have lost a lot more. I expected a downturn, but I was playing it safe—making money when I bought and taking it when I sold short—so I wasn’t benefiting from the boom as much as you might think when you consider how much I used to trade, even as a kid.
There was one stock that I wasn’t short of, and that was Northern Pacific. My tape reading came in handy. I thought most stocks had been bought to a standstill, but Little Nipper behaved as if it were going still higher. We know now that both the common and the preferred were being steadily absorbed by the Kuhn-Loeb-Harriman combination. Well, I was long a thousand shares of Northern Pacific common, and held it against the advice of everybody in the office. When it got to about 110 I had thirty points profit, and I grabbed it. It made my balance at my brokers’ nearly fifty thousand dollars, the greatest amount of money I had been able to accumulate up to that time. It wasn’t so bad for a chap who had lost every cent trading in that selfsame office a few months before.
There was one stock I didn’t lack for, and that was Northern Pacific. My tape reading skills came in handy. I thought most stocks had hit a plateau, but Little Nipper acted like it was going even higher. We now know that both the common and preferred shares were being steadily accumulated by the Kuhn-Loeb-Harriman group. Well, I had a long position of a thousand shares of Northern Pacific common and held it despite everyone in the office advising against it. When it reached around 110, I had a thirty-point profit, and I took it. That brought my balance at the brokerage to nearly fifty thousand dollars, the most money I had ever managed to save up to that point. It wasn’t too shabby for a guy who had lost every penny trading in that same office just a few months earlier.
If you remember, the Harriman crowd notified Morgan and Hill of their intention to be represented in the Burlington-Great Northern-Northern Pacific combination, and then the Morgan people at first instructed Keene to buy fifty thousand shares of N.P. to keep the control in their possession. I have heard that Keene told Robert Bacon to make the order one hundred and fifty thousand shares and the bankers did. At all events, Keene sent one of his brokers, Eddie Norton, into the N.P. crowd and he bought one hundred thousand shares of the stock. This was followed by another order, I think, of fifty thousand shares additional, and the famous corner followed. After the market closed on May 8, 1901, the whole world knew that a battle of financial giants was on. No two such combinations of capital had ever opposed each36 other in this country. Harriman against Morgan; an irresistible force meeting an immovable object.
If you recall, the Harriman group informed Morgan and Hill of their desire to be involved in the Burlington-Great Northern-Northern Pacific merger, and then the Morgan team initially told Keene to buy fifty thousand shares of N.P. to maintain control. I've heard that Keene instructed Robert Bacon to increase the order to one hundred and fifty thousand shares, which the bankers did. In any case, Keene sent one of his brokers, Eddie Norton, into the N.P. group, and he purchased one hundred thousand shares of the stock. This was followed by another order, I believe, for an additional fifty thousand shares, and the famous corner ensued. After the market closed on May 8, 1901, the entire world was aware that a clash of financial titans was underway. No two such capital combinations had ever confronted each other in this country. Harriman against Morgan; an unstoppable force meeting an immovable object.
There I was on the morning of May ninth with nearly fifty thousand dollars in cash and no stocks. As I told you, I had been very bearish for some days, and here was my chance at last. I knew what would happen—an awful break and then some wonderful bargains. There would be a quick recovery and big profits—for those who had picked up the bargains. It didn’t take Sherlock Holmes to figure this out. We were going to have an opportunity to catch them coming and going, not only for big money but for sure money.
There I was on the morning of May ninth with nearly fifty thousand dollars in cash and no stocks. As I mentioned, I had been very negative for a few days, and finally, here was my chance. I knew what would happen— a terrible drop and then some amazing bargains. There would be a quick rebound and huge profits—for those who snagged the bargains. It wasn’t rocket science to figure this out. We were going to have a chance to catch them on the way down and the way up, not just for big money but for guaranteed money.
Everything happened as I had foreseen. I was dead right and—I lost every cent I had! I was wiped out by something that was unusual. If the unusual never happened there would be no difference in people and then there wouldn’t be any fun in life. The game would become merely a matter of addition and subtraction. It would make of us a race of bookkeepers with plodding minds. It’s the guessing that develops a man’s brain power. Just consider what you have to do to guess right.
Everything went just as I predicted. I was completely right—and I lost every penny I had! I was taken out by something unexpected. If the unexpected never occurred, there would be no difference among people, and life wouldn’t be any fun. The game would just be about adding and subtracting. It would turn us into a bunch of bookkeepers with dull minds. It’s the act of guessing that sharpens a person’s brainpower. Just think about what it takes to guess correctly.
The market fairly boiled, as I had expected. The transactions were enormous and the fluctuations unprecedented in extent. I put in a lot of selling orders at the market. When I saw the opening prices I had a fit, the breaks were so awful. My brokers were on the job. They were as competent and conscientious as any; but by the time they executed my orders the stocks had broken twenty points more. The tape was way behind the market and reports were slow in coming in by reason of the awful rush of business. When I found out that the stocks I had ordered sold when the tape said the price was, say, 100 and they got mine off at 80, making a total decline of thirty or forty points from the previous night’s close, it seemed to me that I was putting out shorts at a level that made the stocks I sold the very bargains I had planned to buy. The market was not going to drop right37 through to China. So I decided instantly to cover my shorts and go long.
The market was a total frenzy, just as I expected. The trading volume was huge, and the price swings were unlike anything we’ve seen before. I placed a ton of sell orders at the market. When I checked the opening prices, I was shocked; the drops were horrific. My brokers were on it. They were as skilled and dedicated as anyone could be; but by the time they carried out my orders, the stocks had fallen another twenty points. The ticker was lagging behind the market, and the reports were slow to come in due to the overwhelming volume of trading. When I realized that the stocks I had placed sell orders for were being sold when the ticker showed a price of, say, 100, but mine went off at 80, creating an overall drop of thirty or forty points from the previous night’s close, it felt like I was putting out short positions at a level that made the stocks I was selling the exact deals I had intended to buy. The market was not going to just crash to the bottom. So, I quickly decided to cover my shorts and go long.
My brokers bought; not at the level that had made me turn, but at the prices prevailing in the Stock Exchange when their floor man got my orders. They paid an average of fifteen points more than I had figured on. A loss of thirty-five points in one day was more than anybody could stand.
My brokers bought, but not at the level that made me turn, rather at the prices that were current on the Stock Exchange when their floor guy got my orders. They ended up paying an average of fifteen points more than I expected. A loss of thirty-five points in a single day was more than anyone could handle.
The ticker beat me by lagging so far behind the market. I was accustomed to regarding the tape as the best little friend I had because I bet according to what it told me. But this time the tape double-crossed me. The divergence between the printed and the actual prices undid me. It was the sublimation of my previous unsuccess, the selfsame thing that had beaten me before. It seems so obvious now that tape reading is not enough, irrespective of the brokers’ execution, that I wonder why I didn’t then see both my trouble and the remedy for it.
The ticker really let me down by falling so far behind the market. I used to think of the tape as my trusty little friend because I made bets based on what it showed me. But this time, the tape betrayed me. The gap between the printed prices and the actual prices messed me up. It was the result of my previous failures, the same issue that had defeated me before. It seems so clear now that just reading the tape isn’t enough, no matter how well the brokers execute, that I can't believe I didn't see both my problem and the solution back then.
I did worse than not see it; I kept on trading, in and out, regardless of the execution. You see, I never could trade with a limit. I must take my chances with the market. That is what I am trying to beat—the market, not the particular price. When I think I should sell, I sell. When I think stocks will go up, I buy. My adherence to that general principle of speculation saved me. To have traded at limited prices simply would have been my old bucket-shop method inefficiently adapted for use in a reputable commission broker’s office. I would never have learned to know what stock speculation is, but would have kept on betting on what a limited experience told me was a sure thing.
I did worse than just not see it; I kept trading, in and out, no matter how the execution went. You see, I could never trade with a limit. I have to take my chances with the market. That’s what I'm trying to beat—the market, not a specific price. When I think I should sell, I sell. When I think stocks will go up, I buy. Sticking to that general idea of speculation saved me. Trading at limited prices would have just been my old bucket-shop approach, poorly adapted for a reputable broker’s office. I would never have really learned what stock speculation is; I would have just kept betting on what my limited experience told me was a sure thing.
Whenever I did try to limit the prices in order to minimize the disadvantages of trading at the market when the ticker lagged, I simply found that the market got away from me. This happened so often that I stopped trying. I can’t tell you how it came to take me so many years to learn that instead of placing piking bets on what the next few quotations were38 going to be, my game was to anticipate what was going to happen in a big way.
Whenever I tried to set limits on prices to reduce the downsides of trading at the market when the ticker was slow, I just found myself falling behind. This happened so frequently that I eventually gave up. I can’t explain why it took me so many years to realize that instead of placing risky bets on what the next few prices would be, my strategy was to predict what was going to happen in a major way.
After my May ninth mishap I plugged along, using a modified but still defective method. If I hadn’t made money some of the time I might have acquired market wisdom quicker. But I was making enough to enable me to live well. I liked friends and a good time. I was living down the Jersey Coast that summer, like hundreds of prosperous Wall Street men. My winnings were not quite enough to offset both my losses and my living expenses.
After my mishap on May ninth, I kept pushing forward, using a tweaked but still flawed approach. If I hadn’t been making money sometimes, I might have learned the market lessons faster. But I was earning enough to live comfortably. I enjoyed spending time with friends and having a good time. That summer, I was living down the Jersey Coast, like many successful Wall Street guys. My winnings weren’t quite enough to cover both my losses and my living expenses.
I didn’t keep on trading the way I did through stubbornness. I simply wasn’t able to state my own problem to myself, and, of course, it was utterly hopeless to try to solve it. I harp on this topic so much to show what I had to go through before I got to where I could really make money. My old shotgun and BB shot could not do the work of a high-power repeating rifle against big game.
I didn't keep trading the way I did out of stubbornness. I just couldn't admit my problem to myself, and honestly, it was totally pointless to try to fix it. I emphasize this so much to illustrate what I had to endure before I finally learned how to actually make money. My old shotgun and BB shot couldn't compete with a powerful repeating rifle when it came to hunting big game.
Early that fall I not only was cleaned out again but I was so sick of the game I could no longer beat that I decided to leave New York and try something else some other place. I had been trading since my fourteenth year. I had made my first thousand dollars when I was a kid of fifteen, and my first ten thousand before I was twenty-one. I had made and lost a ten-thousand-dollar stake more than once. In New York I had made thousands and lost them. I got up to fifty thousand dollars and two days later that went. I had no other business and knew no other game. After several years I was back where I began. No—worse, for I had acquired habits and a style of living that required money; though that part didn’t bother me as much as being wrong so consistently.
Early that fall, I not only lost everything again, but I was also so fed up with the game I could no longer win that I decided to leave New York and try something different somewhere else. I had been trading since I was fourteen. I made my first thousand dollars when I was fifteen, and my first ten thousand before I turned twenty-one. I had made and lost a ten-thousand-dollar stake more than once. In New York, I had made thousands and lost them. I reached fifty thousand dollars, and two days later, that was gone. I had no other business and didn’t know any other game. After several years, I was back to where I started. No—worse, because I had developed habits and a lifestyle that needed money; though that part didn’t bother me as much as being wrong so often.
39
39
IV
Well, I went home. But the moment I was back I knew that I had but one mission in life and that was to get a stake and go back to Wall Street. That was the only place in the country where I could trade heavily. Some day, when my game was all right, I’d need such a place. When a man is right he wants to get all that is coming to him for being right.
I went home. But as soon as I got back, I realized I had only one goal in life: to get some money and head back to Wall Street. That was the only place in the country where I could make big trades. Someday, when I had my strategy down, I’d need a spot like that. When someone knows they’re in the right, they want to claim everything that’s owed to them for being right.
I didn’t have much hope, but, of course, I tried to get into the bucket shops again. There were fewer of them and some of them were run by strangers. Those who remembered me wouldn’t give me a chance to show them whether I had gone back as a trader or not. I told them the truth, that I had lost in New York whatever I had made at home; that I didn’t know as much as I used to think I did; and that there was no reason why it should not now be good business for them to let me trade with them. But they wouldn’t. And the new places were unreliable. Their owners thought twenty shares was as much as a gentleman ought to buy if he had any reason to suspect he was going to guess right.
I didn’t have much hope, but I still tried to get back into the bucket shops. There were fewer of them, and some were run by people I didn’t know. Those who remembered me wouldn’t give me a chance to prove whether I had returned as a trader or not. I told them the truth: I had lost everything I made at home in New York; I didn’t know as much as I used to think I did; and there was no reason it shouldn’t be good business for them to let me trade with them now. But they refused. And the new places were unreliable. Their owners thought that buying twenty shares was as much as a gentleman should risk if he had any reason to believe he was going to guess correctly.
I needed the money and the bigger shops were taking in plenty of it from their regular customers. I got a friend of mine to go into a certain office and trade. I just sauntered in to look them over. I again tried to coax the order clerk to accept a small order, even if it was only fifty shares. Of course he said no. I had rigged up a code with this friend so that he would buy or sell when and what I told him. But that40 only made me chicken feed. Then the office began to grumble about taking my friend’s orders. Finally one day he tried to sell a hundred St. Paul and they shut down on him.
I needed the cash, and the bigger stores were raking in a lot of it from their regular customers. I had a friend go into a specific office to make a trade. I just strolled in to check things out. I tried once again to persuade the order clerk to take a small order, even if it was just for fifty shares. Of course, he said no. I had set up a code with my friend so that he would buy or sell based on my instructions. But that40 only made me a small player. Then the office started complaining about processing my friend's orders. Finally, one day he tried to sell a hundred St. Paul shares, and they shut him down.
We learned afterward that one of the customers saw us talking together outside and went in and told the office, and when my friend went up to the order clerk to sell that hundred St. Paul the guy said:
We found out later that one of the customers saw us chatting outside and went inside to tell the office, and when my friend approached the order clerk to sell that hundred St. Paul, the guy said:
“We’re not taking any selling orders in St. Paul, not from you.”
“We're not accepting any selling orders in St. Paul, not from you.”
“Why, what’s the matter, Joe?” asked my friend.
“What's wrong, Joe?” my friend asked.
“Nothing doing, that’s all,” answered Joe.
“Not happening, that’s all,” Joe replied.
“Isn’t that money any good? Look it over. It’s all there.” And my friend passed over the hundred—my hundred—in tens. He tried to look indignant and I was looking unconcerned; but most of the other customers were getting close to the combatants, as they always did when there was loud talking or the slightest semblance of a scrap between the shop and any customer. They wanted to get a line on the merits of the case in order to get a line on the solvency of the concern.
“Is that money even good? Take a look. It's all there.” And my friend handed over the hundred—my hundred—in tens. He tried to look offended while I acted nonchalant; but most of the other customers were moving in closer to the scene, as they always did when there was loud talking or the slightest hint of a fight between the shop and any customer. They wanted to get a sense of the situation to assess the shop's reliability.
The clerk, Joe, who was a sort of assistant manager, came out from behind his cage, walked up to my friend, looked at him and then looked at me.
The clerk, Joe, who was kind of the assistant manager, came out from behind his desk, walked up to my friend, glanced at him, and then looked at me.
“It’s funny,” he said slowly—“it’s damned funny that you never do a single thing here when your friend Livingston isn’t around. You just sit and look at the board by the hour. Never a peep. But after he comes in you get busy all of a sudden. Maybe you are acting for yourself; but not in this office any more. We don’t fall for Livingston tipping you off.”
“It’s funny,” he said slowly—“it’s really funny that you never do anything here when your friend Livingston isn’t around. You just sit and stare at the board for hours. Not a word. But once he shows up, you suddenly get to work. Maybe you’re doing it for yourself; but not in this office anymore. We’re not falling for Livingston giving you a heads up.”
Well, that stopped my board money. But I had made a few hundred more than I had spent and I wondered how I could use them, for the need of making enough money to go back to New York with was more urgent than ever. I felt that I would do better the next time. I had had time to think calmly of some of my foolish plays; and then, one can see41 the whole better when one sees it from a little distance. The immediate problem was to make the new stake.
Well, that put a stop to my board money. But I had made a few hundred more than I had spent, and I started thinking about how I could use that cash since the need to make enough money to go back to New York was more urgent than ever. I felt like I would do better next time. I had time to think calmly about some of my foolish plays, and you can see the whole picture better when you look at it from a bit of a distance. The immediate issue was to build up my new stake.
One day I was in a hotel lobby, talking to some fellows I knew, who were pretty steady traders. Everybody was talking stock market. I made the remark that nobody could beat the game on account of the rotten execution he got from his brokers, especially when he traded at the market, as I did.
One day, I was in a hotel lobby chatting with some guys I knew who were solid traders. Everyone was discussing the stock market. I commented that no one could win at the game because of the terrible execution they got from their brokers, especially when trading at market prices, like I did.
A fellow piped up and asked me what particular brokers I meant.
A guy spoke up and asked me which brokers I was talking about.
I said, “The best in the land,” and he asked who might they be. I could see he wasn’t going to believe I ever dealt with first-class houses.
I said, “The best in the area,” and he asked who they were. I could tell he didn’t believe I ever worked with top-notch places.
But I said, “I mean, any member of the New York Stock Exchange. It isn’t that they are crooked or careless, but when a man gives an order to buy at the market he never knows what that stock is going to cost him until he gets a report from the brokers. There are more moves of one or two points than of ten and fifteen. But the outside trader can’t catch the small rises or drops because of the execution. I’d rather trade in a bucket shop any day in the week, if they’d only let a fellow trade big.”
But I said, “I mean, any member of the New York Stock Exchange. It’s not that they’re dishonest or reckless, but when someone places an order to buy at the market, they never know how much that stock is going to cost until they get a report from the brokers. There are way more small moves of one or two points than big moves of ten or fifteen. But the outside trader can’t catch those small rises or drops because of how orders are executed. I’d rather trade in a bucket shop any day of the week if they’d just let someone trade big.”
The man who had spoken to me I had never seen before. His name was Roberts. He seemed very friendly disposed. He took me aside and asked me if I had ever traded in any of the other exchanges, and I said no. He said he knew some houses that were members of the Cotton Exchange and the Produce Exchange and the smaller stock exchanges. These firms were very careful and paid special attention to the execution. He said that they had confidential connections with the biggest and smartest houses on the New York Stock Exchange and through their personal pull and by guaranteeing a business of hundreds of thousands of shares a month they got much better service than an individual customer could get.
The man who spoke to me was someone I had never met before. His name was Roberts, and he seemed very friendly. He took me aside and asked if I had ever traded on any other exchanges, and I told him no. He mentioned that he knew some firms that were members of the Cotton Exchange, the Produce Exchange, and the smaller stock exchanges. These companies were very careful and paid close attention to the execution of trades. He said they had confidential connections with the biggest and smartest firms on the New York Stock Exchange, and through their influence and by guaranteeing a business of hundreds of thousands of shares a month, they received much better service than an individual customer could expect.
“They really cater to the small customer,” he said. “They make a specialty of out-of-town business and they take just42 as much pains with a ten-share order as they do with one for ten thousand. They are very competent and honest.”
“They really cater to the small customer,” he said. “They specialize in out-of-town business and put just42 as much effort into a ten-share order as they do with one for ten thousand. They are very capable and honest.”
“Yes. But if they pay the Stock Exchange house the regular eighth commission, where do they come in?”
“Yes. But if they pay the Stock Exchange firm the usual eighth commission, how do they benefit?”
“Well, they are supposed to pay the eighth. But—you know!” He winked at me.
“Well, they're supposed to pay the eighth. But—you know!” He winked at me.
“Yes,” I said. “But the one thing a Stock Exchange firm will not do is to split commissions. The governors would rather a member committed murder, arson and bigamy than to do business for outsiders for less than a kosher eighth. The very life of the Stock Exchange depends upon their not violating that one rule.”
“Yes,” I said. “But one thing a Stock Exchange firm won't do is split commissions. The governors would prefer a member commit murder, arson, and bigamy than to do business for outsiders for less than a legitimate eighth. The entire existence of the Stock Exchange relies on not violating that one rule.”
He must have seen that I had talked with Stock Exchange people, for he said, “Listen! Every now and then one of those pious Stock Exchange houses is suspended for a year for violating that rule, isn’t it? There are ways and ways of rebating so nobody can squeal.” He probably saw unbelief in my face, for he went on: “And besides, on certain kinds of business we—I mean, these wire houses—charge a thirty-second extra, in addition to the eighth commission. They are very nice about it. They never charge the extra commission except in unusual cases, and then only if the customer has an inactive account. It wouldn’t pay them, you know, otherwise. They aren’t in business exclusively for their health.”
He must have realized I had spoken to some Stock Exchange people, because he said, “Listen! Every now and then, one of those self-righteous Stock Exchange firms gets suspended for a year for breaking that rule, right? There are all sorts of ways to give rebates so no one can rat them out.” He probably noticed my disbelief, because he continued, “And besides, for certain kinds of business, we—I mean, these wire houses—charge a thirty-second extra on top of the eighth commission. They're really considerate about it. They only charge that extra fee in unusual cases, and only if the customer has an inactive account. It wouldn’t make sense for them to do it otherwise. They’re not in business just for kicks.”
By that time I knew he was touting for some phony brokers.
By that time, I knew he was promoting some fake brokers.
“Do you know any reliable house of that kind?” I asked him.
“Do you know any trustworthy place like that?” I asked him.
“I know the biggest brokerage firm in the United States,” he said. “I trade there myself. They have branches in seventy-eight cities in the United States and Canada. They do an enormous business. And they couldn’t very well do it year in and year out if they weren’t strictly on the level, could they?”
“I know the largest brokerage firm in the U.S.,” he said. “I trade there myself. They have branches in seventy-eight cities across the U.S. and Canada. They do a huge amount of business. And they wouldn't be able to keep that up year after year if they weren't completely above board, right?”
“Certainly not,” I agreed. “Do they trade in the same stocks that are dealt in on the New York Stock Exchange?”
“Definitely not,” I said. “Do they trade the same stocks as those on the New York Stock Exchange?”
“Of course; and on the curb and on any other exchange in43 this country, or Europe. They deal in wheat, cotton, provisions; anything you want. They have correspondents everywhere and memberships in all the exchanges, either in their own name or on the quiet.”
“Of course; and on the curb and on any other exchange in43 this country or Europe. They trade in wheat, cotton, supplies; anything you need. They have contacts everywhere and belong to all the exchanges, either under their own name or discreetly.”
I knew by that time, but I thought I’d lead him on.
I knew by then, but I thought I’d string him along.
“Yes,” I said, “but that does not alter the fact that the orders have to be executed by somebody, and nobody living can guarantee how the market will be or how close the ticker’s prices are to the actual prices on the floor of the Exchange. By the time a man gets the quotation here and he hands in an order and it’s telegraphed to New York, some valuable time has gone. I might better go back to New York and lose my money there in respectable company.”
“Yes,” I said, “but that doesn’t change the fact that someone has to carry out the orders, and no one can predict how the market will behave or how accurate the ticker’s prices are compared to the actual prices on the Exchange floor. By the time a person gets the quote here, submits an order, and it gets telegraphed to New York, valuable time has already passed. I might as well go back to New York and lose my money there with decent company.”
“I don’t know anything about losing money; our customers don’t acquire that habit. They make money. We take care of that.”
“I don’t know anything about losing money; our customers don’t pick up that habit. They make money. We handle that.”
“Your customers?”
“Your clients?”
“Well, I take an interest in the firm, and if I can turn some business their way I do so because they’ve always treated me white and I’ve made a good deal of money through them. If you wish I’ll introduce you to the manager.”
“Well, I'm interested in the company, and if I can send some business their way, I will, because they’ve always treated me well and I’ve made a good amount of money through them. If you want, I can introduce you to the manager.”
“What’s the name of the firm?” I asked him.
“What’s the name of the company?” I asked him.
He told me. I had heard about them. They ran ads in all the papers, calling attention to the great profits made by those customers who followed their inside information on active stocks. That was the firm’s great specialty. They were not a regular bucket shop, but bucketeers, alleged brokers who bucketed their orders but nevertheless went through an elaborate camouflage to convince the world that they were regular brokers engaged in a legitimate business. They were one of the oldest of that class firms.
He told me. I had heard about them. They ran ads in all the newspapers, highlighting the huge profits made by customers who acted on their insider information about active stocks. That was the firm's main specialty. They weren't just a regular bucket shop, but rather bucketeers—pretend brokers who funneled their orders but went through an elaborate disguise to make it look like they were legitimate brokers running a proper business. They were one of the oldest firms of that type.
They were the prototype at that time of the same sort of brokers that went broke this year by the dozen. The general principles and methods were the same, though the particular devices for fleecing the public differed somewhat,44 certain details having been changed when the old tricks became too well known.
They were the typical brokers back then, similar to the many that went bankrupt this year. The overall principles and methods were the same, although the specific ways to scam the public were slightly different,44 with some details being adjusted when the old tricks became too familiar.
These people used to send out tips to buy or sell a certain stock—hundreds of telegrams advising the instant purchase of a certain stock and hundreds recommending other customers to sell the same stock, on the old racing-tipster plan. Then orders to buy and sell would come in. The firm would buy and sell, say, a thousand of that stock through a reputable Stock Exchange firm and get a regular report on it. This report they would show to any doubting Thomas who was impolite enough to speak about bucketing customers’ orders.
These people used to send out tips to buy or sell certain stocks—hundreds of messages advising the immediate purchase of a specific stock and hundreds suggesting other clients sell the same stock, following the old racing-tipster method. Then orders to buy and sell would come in. The firm would buy and sell, say, a thousand shares of that stock through a well-respected Stock Exchange firm and get a standard report on it. This report would be shown to any skeptical person who was rude enough to question the handling of customer orders.
They also used to form discretionary pools in the office and as a great favor allowed their customers to authorize them, in writing, to trade with the customer’s money and in the customer’s name, as they in their judgment deemed best. That way the most cantankerous customer had no legal redress when the money disappeared. They’d bull a stock, on paper, and put the customers in and then they’d execute one of the old-fashioned bucket-shop drives and wipe out hundreds of shoe-string margins. They did not spare anyone, women, school-teachers and old men being their best bet.
They used to create discretionary pools in the office and, as a significant favor, allowed their clients to give them written permission to trade with the clients' money and in their names, as they saw fit. This way, even the most difficult clients had no legal recourse when the money vanished. They would drive up a stock, on paper, and get the clients involved, then execute one of the old-school bucket-shop schemes, wiping out hundreds of small margins. They didn’t hold back from anyone; women, teachers, and older men were their best targets.
“I’m sore on all brokers,” I told the tout. “I’ll have to think this over,” and I left him so he wouldn’t talk any more to me.
“I’m annoyed with all brokers,” I told the guy. “I need to think this over,” and I left him so he wouldn’t talk to me anymore.
I inquired about this firm. I learned that they had hundreds of customers and although there were the usual stories I did not find any case of a customer not getting his money from them if he won any. The difficulty was in finding anybody who had ever won in that office; but I did. Things seemed to be going their way just then, and that meant that they probably would not welsh if a trade went against them. Of course most concerns of that kind eventually go broke. There are times when there are regular epidemics of bucketeering bankruptcies, like the old-fashioned runs on several banks after one of them goes up. The customers of the others get frightened and they run to take their money out. But45 there are plenty of retired bucket-shop keepers in this country.
I asked about this company. I found out they had hundreds of customers, and while there were the usual rumors, I didn't hear of any cases where a customer didn’t get their winnings. The hard part was finding anyone who had actually won with them; but I did. Things seemed to be going well for them at that moment, which suggested they probably wouldn’t back out if a deal went against them. Of course, most companies like this eventually go under. Sometimes there are waves of bankruptcies, similar to those old-fashioned bank runs that happen when one bank fails. Customers of other banks get nervous and rush to withdraw their money. But45 there are plenty of former bucket-shop owners in this country.
Well, I heard nothing alarming about the tout’s firm except that they were on the make, first, last and all the time, and that they were not always truthful. Their specialty was trimming suckers who wanted to get rich quick. But they always asked their customers’ permission, in writing, to take their rolls away from them.
Well, I didn't hear anything concerning about the tout's company except that they were always out to make a profit, from start to finish, and that they weren't always honest. Their specialty was taking advantage of people who wanted to get rich quickly. But they always got their customers' permission, in writing, to take their money from them.
One chap I met did tell me a story about seeing six hundred telegrams go out one day advising customers to get aboard a certain stock and six hundred telegrams to other customers strongly urging them to sell that same stock, at once.
One guy I met told me a story about seeing six hundred telegrams sent out one day advising customers to buy a certain stock and six hundred telegrams sent to other customers strongly urging them to sell that same stock immediately.
“Yes, I know the trick,” I said to the chap who was telling me.
“Yes, I know the trick,” I said to the guy who was telling me.
“Yes,” he said. “But the next day they sent telegrams to the same people advising them to close out their interest in everything and buy—or sell—another stock. I asked the senior partner, who was in the office, ‘Why do you do that? The first part I understand. Some of your customers are bound to make money on paper for a while, even if they and the others eventually lose. But by sending out telegrams like this you simply kill them all. What’s the big idea?’
“Yes,” he said. “But the next day they sent telegrams to the same people telling them to cash out their investments and buy—or sell—another stock. I asked the senior partner, who was in the office, ‘Why do you do that? I get the first part. Some of your clients are bound to make money on paper for a while, even if they and the others eventually lose. But by sending out telegrams like this, you’re just hurting them all. What’s the deal?’”
“‘Well,’ he said, ‘the customers are bound to lose their money anyhow, no matter what they buy, or how or where or when. When they lose their money I lose the customers. Well, I might as well get as much of their money as I can—and then look for a new crop.’”
“‘Well,’ he said, ‘the customers are going to lose their money no matter what they buy, how they buy it, where they buy it, or when. When they lose their money, I lose the customers. So, I might as well get as much of their money as I can—and then look for a new batch.’”
Well, I admit frankly that I wasn’t concerned with the business ethics of the firm. I told you I felt sore on the Teller concern and how it tickled me to get even with them. But I didn’t have any such feeling about this firm. They might be crooks or they might not be as black as they were painted. I did not propose to let them do any trading for me, or follow their tips or believe their lies. My one concern was with getting together a stake and returning to New York to trade in46 fair amounts in an office where you did not have to be afraid the police would raid the joint, as they did the bucket shops, or see the postal authorities swoop down and tie up your money so that you’d be lucky to get eight cents on the dollar a year and a half later.
Well, I'll be honest—I wasn’t really worried about the business ethics of the company. I mentioned that I felt annoyed by the Teller group and how satisfying it was to get back at them. But I didn’t feel the same way about this company. They could be shady or maybe they weren’t as bad as people said. I had no intention of letting them do any trading for me, following their advice, or believing their lies. My only focus was to gather some funds and go back to New York to trade in46 a legitimate place where I didn’t have to worry about the police raiding the place like they did with the bucket shops, or seeing the postal authorities come in and freeze my money so that I’d be lucky to get eight cents on the dollar a year and a half later.
Anyhow, I made up my mind that I would see what trading advantages of this firm offered over what you might call the legitimate brokers. I didn’t have much money to put up as margin, and firms that bucketed orders were naturally much more liberal in that respect, so that a few hundred dollars went much further in their offices.
Anyway, I decided to check out what trading advantages this firm had compared to what you’d call the legitimate brokers. I didn’t have much money to put up as margin, and firms that bucketed orders were naturally much more flexible in that regard, so a few hundred dollars went a lot further in their offices.
I went down to their place and had a talk with the manager himself. When he found out that I was an old trader and had formerly had accounts in New York with Stock Exchange houses and that I had lost all I took with me he stopped promising to make a million a minute for me if I let them invest my savings. He figured that I was a permanent sucker, the ticker-hound kind that always plays and always loses; a steady-income provider for brokers, whether they were the kind that bucket your orders or modestly content themselves with the commissions.
I went over to their place and talked to the manager himself. When he learned that I was an experienced trader and had previously held accounts in New York with Stock Exchange firms, and that I had lost everything I brought with me, he stopped promising to make me a million bucks a minute if I let them invest my savings. He realized I was just a permanent target, the kind of ticker-hound who always plays and always loses; a reliable income source for brokers, whether they were the type that mess with your orders or just content with their commissions.
I just told the manager that what I was looking for was decent execution, because I always traded at the market and I didn’t want to get reports that showed a difference of a half or a whole point from the ticker price.
I just told the manager that what I wanted was good execution because I always traded at the market, and I didn’t want to get reports that showed a difference of half a point or a whole point from the ticker price.
He assured me on his word of honor that they would do whatever I thought was right. They wanted my business because they wanted to show me what high-class brokering was. They had in their employ the best talent in the business. In fact, they were famous for their execution. If there was any difference between the ticker price and the report it was always in favor of the customer, though of course they didn’t guarantee that. If I opened an account with them I could buy and sell at the price which came over the wire, they were so confident of their brokers.
He promised me on his word of honor that they would do whatever I thought was right. They wanted my business because they wanted to show me what high-quality brokering was like. They had the best talent in the industry working for them. In fact, they were known for their execution. If there was ever a difference between the ticker price and the report, it was always in favor of the customer, though of course they didn’t guarantee that. If I opened an account with them, I could buy and sell at the price that came over the wire; they were that confident in their brokers.
Naturally that meant that I could trade there to all intents47 and purposes as though I were in a bucket shop—that is, they’d let me trade at the next quotation. I didn’t want to appear too anxious, so I shook my head and told him I guessed I wouldn’t open an account that day, but I’d let him know. He urged me strongly to begin right way as it was a good market to make money in. It was—for them; a dull market with prices seesawing slightly, just the kind to get customers in and then wipe them out with a sharp drive in the tipped stock. I had some trouble in getting away.
Naturally, that meant I could trade there just as if I were in a bucket shop—that is, they’d let me trade at the next price. I didn’t want to seem too eager, so I shook my head and said I probably wouldn’t open an account that day, but I’d think about it. He strongly encouraged me to start right away since it was a great market to make money in. It was—for them; a flat market with prices fluctuating slightly, just the kind to lure customers in and then wipe them out with a sudden drop in the favored stock. I had a hard time getting away.
I had given him my name and address, and that very same day I began to get prepaid telegrams and letters urging me to get aboard of some stock or other in which they said they knew an inside pool was operating for a fifty-point rise.
I gave him my name and address, and that same day I started receiving prepaid telegrams and letters urging me to invest in some stock that they claimed had an insider group pushing for a fifty-point increase.
I was busy going around and finding out all I could about several other brokerage concerns of the same bucketing kind. It seemed to me that if I could be sure of getting my winnings out of their clutches the only way of my getting together some real money was to trade in these near bucket shops.
I was busy exploring and gathering as much information as I could about a few other similar brokerage firms. It seemed to me that if I could be confident about getting my winnings out of their hands, the only way for me to accumulate some real money was to trade in these sketchy brokerage shops.
When I had learned all I could I opened accounts with three firms. I had taken a small office and had direct wires run to the three brokers.
When I had learned everything I could, I opened accounts with three firms. I rented a small office and had direct lines connected to the three brokers.
I traded in a small way so they wouldn’t get frightened off at the very start. I made money on balance and they were not slow in telling me that they expected real business from customers who had direct wires to their offices. They did not hanker for pikers. They figured that the more I did the more I’d lose, and the more quickly I was wiped out the more they’d make. It was a sound enough theory when you consider that these people necessarily dealt with averages and the average customer was never long-lived, financially speaking. A busted customer can’t trade. A half-crippled customer can whine and insinuate things and make trouble of one or another kind that hurts business.
I started trading a little at first so they wouldn’t get scared away right off the bat. I made a profit overall, and it didn’t take long for them to let me know they expected real business from clients who had direct connections to their offices. They weren’t interested in small-time players. They figured that the more I traded, the more I’d lose, and the quicker I got wiped out, the more money they’d make. It was a reasonable enough theory when you think about it, since these folks dealt with averages, and the average customer didn’t last long, financially speaking. A broke customer can’t trade. A struggling customer can complain and stir up trouble in one way or another that negatively impacts business.
I also established a connection with a local firm that had a direct wire to its New York correspondent, who were also48 members of the New York Stock Exchange. I had a stock ticker put in and I began to trade conservatively. As I told you, it was pretty much like trading in bucket shops, only it was a little slower.
I also connected with a local firm that had a direct line to its New York contact, who were also48 members of the New York Stock Exchange. I set up a stock ticker and started trading conservatively. As I mentioned, it was similar to trading in bucket shops, just a bit slower.
It was a game that I could beat, and I did. I never got it down to such a fine point that I could win ten times out of ten; but I won on balance, taking it week in and week out. I was again living pretty well, but always saving something, to increase the stake that I was to take back to Wall Street. I got a couple of wires into two more of these bucketing brokerage houses, making five in all—and, of course, my good firm.
It was a game I could beat, and I did. I never got it so precise that I could win every time; but overall, I came out ahead, week after week. I was living pretty well again, but always saving a bit to increase the stake I planned to take back to Wall Street. I set up a couple more connections with two more of these sketchy brokerage firms, making it five in total—and of course, my reliable firm.
There were times when my plans went wrong and my stocks did not run true to form, but they did the opposite of what they should have done if they had kept up their regard for precedent. But they did not hit me very hard—they couldn’t, with my shoestring margins. My relations with my brokers were friendly enough. Their accounts and records did not always agree with mine, and the differences uniformly happened to be against me. Curious coincidence—not! But I fought for my own and usually had my way in the end. They always had the hope of getting away from me what I had taken from them. They regarded my winnings as temporary loans, I think.
There were times when my plans fell apart and my stocks didn't perform as expected, but instead did the opposite of what they should have if they had followed past trends. But they didn’t impact me too much—they couldn't, with my tight margins. My relationship with my brokers was friendly enough. Their accounts and records didn't always match mine, and the discrepancies always seemed to go against me. What a coincidence—not! But I fought for what was mine and usually ended up getting my way. They always held out hope of reclaiming what I had taken from them. I think they viewed my winnings as temporary loans.
They really were not sporty, being in the business to make money by hook or by crook instead of being content with the house percentage. Since suckers always lose money when they gamble in stocks—they never really speculate—you’d think these fellows would run what you might call a legitimate illegitimate business. But they didn’t. “Copper your customers and grow rich” is an old and true adage, but they did not seem ever to have heard of it and didn’t stop at plain bucketing.
They really weren't into sports; they were more focused on making money by any means necessary instead of being satisfied with just their share. Since people usually lose money when they gamble on stocks—rather than actually speculating—you'd expect these guys would operate what you could call a legitimate illegitimate business. But they didn't. "Take advantage of your customers and get rich" is an old saying, but they didn't seem to know it and went beyond simple manipulation.
Several times they tried to double-cross me with the old tricks. They caught me a couple of times because I wasn’t looking. They always did that when I had taken no more49 than my usual line. I accused them of being short sports or worse, but they denied it and it ended by my going back to trading as usual. The beauty of doing business with a crook is that he always forgives you for catching him, so long as you don’t stop doing business with him. It’s all right as far as he is concerned. He is willing to meet you more than half-way. Magnanimous souls!
Several times they tried to trick me with the same old games. They caught me a few times because I wasn’t paying attention. They always did this when I had taken no more than my usual share.49 I accused them of being lousy players or worse, but they denied it, and it ended with me going back to trading as usual. The great thing about doing business with a crook is that he always forgives you for catching him, as long as you keep doing business with him. It's fine by him. He’s willing to meet you more than halfway. What generous guys!
Well, I made up my mind that I couldn’t afford to have the normal rate of increase of my stake impaired by crooks’ tricks, so I decided to teach them a lesson. I picked out some stock that after having been a speculative favorite had become inactive. Water-logged. If I had taken one that never had been active they would have suspected my play. I gave out buying orders on this stock to my five bucketeering brokers. When the orders were taken and they were waiting for the next quotation to come out on the tape I sent in an order through my Stock Exchange house to sell a hundred shares of that particular stock at the market. I urgently asked for quick action. Well, you can imagine what happened when the selling order got to the floor of the Exchange; a dull inactive stock that a commission house with out-of-town connections wanted to sell in a hurry. Somebody got cheap stock. But the transaction as it would be printed on the tape was the price that I would pay on my five buying orders. I was long on balance four hundred shares of that stock at a low figure. The wire house asked me what I’d heard, and I said I had a tip on it. Just before the close of the market I sent an order to my reputable house to buy back that hundred shares, and not waste any time; that I didn’t want to be short under any circumstances; and I didn’t care what they paid. So they wired to New York and the order to buy that hundred quick resulted in a sharp advance. I of course had put in selling orders for the five hundred shares that my friends had bucketed. It worked very satisfactorily.
Well, I decided I couldn’t let my investment growth be hurt by con artists, so I thought I’d teach them a lesson. I chose some stock that had been popular for speculation but had become inactive. Weighed down. If I picked something that had never been active, they would have caught on to my strategy. I placed buying orders for this stock with my five shady brokers. When the orders were taken and they were waiting for the next quote to appear on the tape, I sent an order through my brokerage to sell a hundred shares of that particular stock at market price. I insisted on quick action. You can guess what happened when the sell order hit the floor of the Exchange; a dull, inactive stock that a commission house with out-of-town connections needed to offload quickly. Someone ended up with cheap stock. But the transaction that would be printed on the tape was the price I would pay for my five buy orders. I ended up holding a net total of four hundred shares of that stock at a low price. The wire house asked me what I knew, and I said I had a tip about it. Just before the market closed, I sent an order to my respectable brokerage to buy back that hundred shares without wasting any time; I didn’t want to be short under any circumstances, and I didn’t care what they paid. So they wired to New York, and that urgent buy order for a hundred shares resulted in a sharp price increase. Of course, I had already placed sell orders for the five hundred shares that my friends had dealt. It all worked out very well.
Still, they didn’t mend their ways, and so I worked that trick on them several times. I did not dare punish them as50 severely as they deserved, seldom more than a point or two on a hundred shares. But it helped to swell my little hoard that I was saving for my next Wall Street venture. I sometimes varied the process by selling some stock short, without overdoing it. I was satisfied with my six or eight hundred clear for each crack.
Still, they didn’t change their behavior, so I pulled that trick on them several times. I didn’t want to punish them as harshly as they deserved, rarely more than a point or two on a hundred shares. But it helped to grow my little stash that I was saving for my next Wall Street venture. Sometimes I switched it up by short selling some stock, without going overboard. I was happy with my six or eight hundred clear on each deal.
One day the stunt worked so well that it went far beyond all calculations for a ten-point swing. I wasn’t looking for it. As a matter of fact it so happened that I had two hundred shares instead of my usual hundred at one broker’s, though only a hundred in the four other shops. That was too much of a good thing—for them. They were sore as pups about it and they began to say things over the wires. So I went and saw the manager, the same man who had been so anxious to get my account, and so forgiving every time I caught him trying to put something over on me. He talked pretty big for a man in his position.
One day, the stunt worked so well that it far exceeded all estimates for a ten-point swing. I wasn’t expecting it. In fact, I happened to have two hundred shares instead of my usual hundred at one broker, although I only had a hundred in the other four firms. That was too much of a good thing—for them. They were upset and started saying things over the wires. So, I went to see the manager, the same guy who had been so eager to get my account and so understanding every time I caught him trying to pull something on me. He talked pretty confidently for someone in his position.
“That was a fictitious market for that stock, and we won’t pay you a damned cent!” he swore.
“That's a fake market for that stock, and we're not giving you a single cent!” he shouted.
“It wasn’t a fictitious market when you accepted my order to buy. You let me in then, all right, and now you’ve got to let me out. You can’t get around that for fairness, can you?”
“It wasn’t a fake market when you accepted my order to buy. You let me in then, so now you have to let me out. There’s no getting around that for the sake of fairness, right?”
“Yes, I can!” he yelled. “I can prove that somebody put up a job.”
“Yes, I can!” he shouted. “I can prove that someone set this up.”
“Who put up a job?” I asked.
“Who posted a job?” I asked.
“Somebody!”
"Someone!"
“Who did they put it up on?” I asked.
“Who did they put it up on?” I asked.
“Some friends of yours were in it as sure as pop,” he said.
“Some of your friends were definitely involved,” he said.
But I told him, “You know very well that I play a lone hand. Everybody in this town knows that. They’ve known it ever since I started trading in stocks. Now I want to give you some friendly advice: you just send and get that money for me. I don’t want to be disagreeable. Just do what I tell you.”
But I told him, “You know I go solo. Everyone in this town knows that. They've known it since I started trading stocks. Now, let me give you some friendly advice: just go and get that money for me. I don't want to be difficult. Just do what I say.”
“I won’t pay it. It was a rigged-up transaction,” he yelled.
“I’m not paying that. It was a messed-up deal,” he shouted.
51 I got tired of his talk. So I told him: “You’ll pay it to me right now and here.”
51 I got fed up with his talking. So I said to him, "You’re going to pay me right now and here."
Well, he blustered a little more and accused me flatly of being the guilty thimblerigger; but he finally forked over the cash. The others were not so rambunctious. In one office the manager had been studying these inactive-stock plays of mine and when he got my order he actually bought the stock for me and then some for himself in the Little Board, and he made some money. These fellows didn’t mind being sued by customers on charges of fraud, as they generally had a good technical legal defense ready. But they were afraid I’d attach the furniture—the money in the bank I couldn’t because they took care not to have any funds exposed to that danger. It would not hurt them to be known as pretty sharp, but to get a reputation for welshing was fatal. For a customer to lose money at his broker’s is no rare event. But for a customer to make money and then not get it is the worst crime on the speculators’ statute books.
Well, he complained a bit more and straight-up accused me of being the guilty scam artist; but he finally handed over the cash. The others weren’t as rowdy. In one office, the manager had been looking over these inactive-stock plays of mine, and when he got my order, he actually bought the stock for me and some for himself on the Little Board, and he made some money. These guys didn’t mind being sued by customers for fraud, as they usually had a solid legal defense ready. But they were worried I’d seize the furniture—the money in the bank I couldn’t touch because they made sure not to keep any funds available for that risk. It wouldn’t hurt their image to be seen as pretty sharp, but earning a reputation for cheating was deadly. For a customer to lose money with his broker isn’t uncommon. But for a customer to make money and then not receive it is the worst offense on the speculators’ books.
I got my money from all; but that ten-point jump put an end to the pleasing pastime of skinning skinners. They were on the lookout for the little trick that they themselves had used to defraud hundreds of poor customers. I went back to my regular trading; but the market wasn’t always right for my system—that is, limited as I was by the size of the orders they would take, I couldn’t make a killing.
I made money off everyone; however, that ten-point increase ruined the fun of outsmarting the con artists. They were watching for the little tricks they had used to rip off countless unsuspecting customers. I returned to my usual trading, but the market didn't always align with my strategy—meaning, since I was restricted by the size of the orders they would accept, I couldn't score a big win.
I had been at it over a year, during which I used every device that I could think of to make money trading in those wire houses. I had lived very comfortably, bought an automobile and didn’t limit myself about my expenses. I had to make a stake, but I also had to live while I was doing it. If my position on the market was right I couldn’t spend as much as I made, so that I’d always be saving some. If I was wrong I didn’t make any money and therefore couldn’t spend. As I said, I had saved up a fair-sized roll, and there wasn’t so much money to be made in the five wire houses; so I decided to return to New York.
I had been at it for over a year, during which I tried every trick I could think of to make money trading in those brokerage houses. I had lived quite comfortably, bought a car, and didn’t hold back on my spending. I needed to build my savings, but I also had to live while doing it. If my market position was good, I couldn’t spend as much as I earned, so I was always putting some aside. If I was wrong, I didn’t make any money, so I couldn’t spend. As I mentioned, I had saved up a decent amount, and there wasn’t much money to be made in the five brokerage houses; so I decided to head back to New York.
52 I had my own automobile and I invited a friend of mine who also was a trader to motor to New York with me. He accepted and we started. We stopped at New Haven for dinner. At the hotel I met an old trading acquaintance, and among other things he told me there was a shop in town that had a wire and was doing a pretty good business.
52 I had my own car, and I invited a friend of mine who was also a trader to drive to New York with me. He agreed, and we set off. We stopped in New Haven for dinner. At the hotel, I ran into an old trading acquaintance, and among other things, he mentioned that there was a shop in town that had a wire and was doing quite well.
We left the hotel on our way to New York, but I drove by the street where the bucket shop was to see what the outside looked like. We found it and couldn’t resist the temptation to stop and have a look at the inside. It wasn’t very sumptuous, but the old blackboard was there, and the customers, and the game was on.
We left the hotel headed for New York, but I drove past the street where the bucket shop was to see what it looked like from the outside. We found it and couldn’t resist the urge to stop and check out the inside. It wasn’t very fancy, but the old blackboard was there, along with the customers, and the game was happening.
The manager was a chap who looked as if he had been an actor or a stump speaker. He was very impressive. He’d say good morning as though he had discovered the morning’s goodness after ten years of searching for it with a microscope and was making you a present of the discovery as well as of the sky, the sun and the firm’s bank roll. He saw us come up in the sporty-looking automobile, and as both of us were young and careless—I don’t suppose I looked twenty—he naturally concluded we were a couple of Yale boys. I didn’t tell him we weren’t. He didn’t give me a chance, but began delivering a speech. He was very glad to see us. Would we have a comfortable seat? The market, we would find, was philanthropically inclined that morning; in fact, clamoring to increase the supply of collegiate pocket money, of which no intelligent undergraduate ever had a sufficiency since the dawn of historic time. But here and now, by the beneficence of the ticker, a small initial investment would return thousands. More pocket money than anybody could spend was what the stock market yearned to yield.
The manager was a guy who looked like he might have been an actor or a motivational speaker. He was really impressive. He’d say good morning as if he had just discovered the morning’s goodness after searching for it for ten years with a microscope and was sharing the discovery along with the sky, the sun, and the company’s funds. He saw us pull up in the sporty-looking car, and since we were both young and carefree—I probably didn’t look twenty—he naturally assumed we were a couple of Yale students. I didn’t correct him. He didn’t give me the chance because he started delivering a speech. He was really glad to see us. Would we have a comfortable seat? The market, he said, was feeling generous that morning; in fact, it was eager to boost the supply of college students' spending money, which no smart undergraduate had ever had enough of since the beginning of time. But right here and now, due to the kindness of the ticker, a small initial investment could bring back thousands. The stock market was itching to offer more pocket money than anyone could possibly use.
Well, I thought it would be a pity not to do as the nice man of the bucket shop was so anxious to have us do, so I told him I would do as he wished, because I had heard that lots of people made lots of money in the stock market.
Well, I thought it would be a shame not to do what the nice guy at the bucket shop really wanted us to do, so I told him I would go along with his wishes since I had heard that a lot of people made a lot of money in the stock market.
53 I began to trade, very conservatively, but increasing the line as I won. My friend followed me.
53 I started to trade very cautiously, but increased my stakes as I won. My friend followed my lead.
We stayed overnight in New Haven and the next morning found us at the hospitable shop at five minutes to ten. The orator was glad to see us, thinking his turn would come that day. But I cleaned up within a few dollars of fifteen hundred. The next morning when we dropped in on the great orator, and handed him an order to sell five hundred Sugar he hesitated, but finally accepted it—in silence! The stock broke over a point and I closed out and gave him the ticket. There was exactly five hundred dollars coming to me in profits, and my five hundred dollar margin. He took twenty fifties from the safe, counted them three times very slowly, then he counted them again in front of me. It looked as if his fingers were sweating mucilage the way the notes seemed to stick to him, but finally he handed the money to me. He folded his arms, bit his lower lip, kept it bit, and stared at the top of a window behind me.
We stayed overnight in New Haven, and the next morning we were at the friendly shop at five minutes to ten. The speaker was happy to see us, thinking his moment would come that day. But I wrapped up just a few dollars short of fifteen hundred. The next morning, when we visited the great speaker again and handed him an order to sell five hundred shares of Sugar, he hesitated but eventually accepted it—without a word! The stock dropped more than a point, and I sold out and gave him the ticket. I had exactly five hundred dollars in profits, plus my five hundred dollar margin. He took out twenty fifties from the safe, counted them three times very slowly, then counted them again in front of me. It looked like his fingers were sweating the way the bills seemed to stick to him, but he finally handed me the money. He crossed his arms, bit his lower lip, kept biting it, and stared at the top of a window behind me.
I told him I’d like to sell two hundred Steel. But he never stirred. He didn’t hear me. I repeated my wish, only I made it three hundred shares. He turned his head. I waited for the speech. But all he did was to look at me. Then he smacked his lips and swallowed—as if he was going to start an attack on fifty years of political misrule by the unspeakable grafters of the opposition.
I told him I wanted to sell two hundred shares of Steel. But he didn't respond. He didn't hear me. I repeated my request, but this time I said three hundred shares. He turned his head. I waited for him to say something. But all he did was look at me. Then he smacked his lips and swallowed—as if he was about to launch an attack on fifty years of political corruption by the terrible crooks in the opposition.
Finally he waved his hand toward the yellow-backs in my hand and said, “Take away that bauble!”
Finally, he waved his hand toward the yellowbacks in my hand and said, “Get rid of that trinket!”
“Take away what?” I said. I hadn’t quite understood what he was driving at.
“Take away what?” I said. I didn’t really get what he was getting at.
“Where are you going, student?” He spoke very impressively.
“Where are you headed, student?” He spoke with great authority.
“New York,” I told him.
"New York," I said.
“That’s right,” he said, nodding about twenty times. “That is ex-actly right. You are going away from here all right, because now I know two things—two, student! I know what you are not, and I know what you are. Yes! Yes! Yes!”
"That's right," he said, nodding about twenty times. "That is exactly right. You are definitely leaving here, because now I know two things—two, student! I know what you are not, and I know what you are. Yes! Yes! Yes!"
54 “Is that so?” I said very politely.
54 “Is that so?” I said very politely.
“Yes. You two—” He paused; and then he stopped being in Congress and snarled: “You two are the biggest sharks in the United States of America! Students? Ye-eh! You must be Freshmen! Ye-eh!”
“Yes. You two—” He paused; then he dropped the formal tone and snapped: “You two are the biggest sharks in the whole United States! Students? Yeah, right! You must be Freshmen! Yeah!”
We left him talking to himself. He probably didn’t mind the money so much. No professional gambler does. It’s all in the game and the luck’s bound to turn. It was his being fooled in us that hurt his pride.
We left him talking to himself. He probably didn't care about the money that much. No professional gambler does. It's all part of the game, and luck is bound to change. What really hurt his pride was being fooled by us.
That is how I came back to Wall Street for a third attempt. I had been studying, of course, trying to locate the exact trouble with my system that had been responsible for my defeats in A. R. Fullerton & Co.’s office. I was twenty when I made my first ten thousand, and I lost that. But I knew how and why—because I traded out of season all the time; because when I couldn’t play according to my system, which was based on study and experience, I went in and gambled. I hoped to win, instead of knowing that I ought to win on form. When I was about twenty-two I ran up my stake to fifty thousand dollars; I lost it on May ninth. But I knew exactly why and how. It was the laggard tape and the unprecedented violence of the movements that awful day. But I didn’t know why I had lost after my return from St. Louis or after the May ninth panic. I had theories—that is, remedies for some of the faults that I thought I found in my play. But I needed actual practice.
That’s how I ended up back on Wall Street for a third try. I had been studying, of course, trying to figure out the exact issues with my system that had caused my failures in A. R. Fullerton & Co.’s office. I was twenty when I first made ten thousand dollars, and I lost it all. But I understood how and why—I was always trading out of season; when I couldn’t stick to my system, which was based on study and experience, I went in and gambled. I hoped to win instead of knowing I should win based on my strategy. By the time I was about twenty-two, I had built my stake up to fifty thousand dollars; I lost it on May ninth. But I knew exactly how and why. It was due to the lagging tape and the unprecedented volatility of the market that terrible day. However, I didn’t know why I had lost after coming back from St. Louis or after the panic on May ninth. I had some theories—solutions for a few of the issues I thought I identified in my trading. But I needed real practice.
There is nothing like losing all you have in the world for teaching you what not to do. And when you know what not to do in order not to lose money, you begin to learn what to do in order to win. Did you get that? You begin to learn!
There’s nothing like losing everything you have to show you what not to do. And once you know what to avoid to keep from losing money, you start figuring out what to do to actually win. Got it? You start learning!
55
55
V
The average ticker hound—or, as they used to call him, tape-worm—goes wrong, I suspect, as much from over-specialization as from anything else. It means a highly expensive inelasticity. After all, the game of speculation isn’t all mathematics or set rules, however rigid the main laws may be. Even in my tape reading something enters that is more than mere arithmetic. There is what I call the behavior of a stock, actions that enable you to judge whether or not it is going to proceed in accordance with the precedents that your observation has noted. If a stock doesn’t act right don’t touch it; because, being unable to tell precisely what is wrong, you cannot tell which way it is going. No diagnosis, no prognosis. No prognosis, no profit.
The typical stock enthusiast—or, as they used to call him, tape-worm—goes wrong, I suspect, as much from over-specialization as from anything else. It leads to a highly costly inflexibility. After all, speculation isn't just about math or strict rules, no matter how rigid the main laws may seem. Even in my tape reading, there’s more involved than just numbers. There’s what I call the behavior of a stock, actions that help you determine whether it will move in line with what you’ve observed before. If a stock doesn’t behave correctly, don’t invest; because, if you can’t pinpoint what’s off, you won’t know which way it’s headed. No diagnosis, no prognosis. No prognosis, no profit.
It is a very old thing, this of noting the behavior of a stock and studying its past performances. When I first came to New York there was a broker’s office where a Frenchman used to talk about his chart. At first I thought he was a sort of pet freak kept by the firm because they were good-natured. Then I learned that he was a persuasive and most impressive talker. He said that the only thing that didn’t lie because it simply couldn’t was mathematics. By means of his curves he could forecast market movements. Also he could analyse them, and tell, for instance, why Keene did the right thing in his famous Atchison preferred bull manipulation, and later why he went wrong in his Southern Pacific pool. At various times one or another of the professional traders tried56 the Frenchman’s system—and then went back to their old unscientific methods of making a living. Their hit-or-miss system was cheaper, they said. I heard that the Frenchman said Keene admitted that the chart was 100 per cent right but claimed that the method was too slow for practical use in an active market.
It’s an old practice to track a stock's behavior and analyze its past performance. When I first got to New York, there was a broker's office where a French guy used to talk about his chart. At first, I thought he was just a quirky addition the firm kept around for fun. Then I realized he was actually a really convincing and impressive speaker. He claimed that the only thing that couldn’t lie was mathematics because it simply didn’t have the capacity. With his charts, he could predict market movements. He could also analyze them and explain, for example, why Keene made the right choice in his famous Atchison preferred stock manipulation, and later why he messed up in his Southern Pacific investment. From time to time, some of the professional traders would try the Frenchman’s method—and then revert to their old unreliable ways of making money. They said their hit-or-miss approach was cheaper. I heard the Frenchman mentioned that Keene agreed the chart was 100 percent accurate but argued that the method was too slow for practical application in an active market.
Then there was one office where a chart of the daily movement of prices was kept. It showed at a glance just what each stock had done for months. By comparing individual curves with the general market curve and keeping in mind certain rules the customers could tell whether the stock on which they got an unscientific tip to buy was fairly entitled to a rise. They used the chart as a sort of complementary tipster. To-day there are scores of commission houses where you find trading charts. They come ready-made from the offices of statistical experts and include not only stocks but commodities.
Then there was an office where a chart of daily price movements was maintained. It provided a quick overview of how each stock had performed over the months. By comparing individual lines with the overall market trend and keeping certain guidelines in mind, customers could figure out if the stock they received an unreliable tip about was genuinely due for an increase. They used the chart as an additional source of advice. Nowadays, there are numerous brokerage firms that offer trading charts. These charts are prepared by statistical experts and cover not just stocks but also commodities.
I should say that a chart helps those who can read it or rather who can assimilate what they read. The average chart reader, however, is apt to become obsessed with the notion that the dips and peaks and primary and secondary movements are all there is to stock speculation. If he pushes his confidence to its logical limit he is bound to go broke. There is an extremely able man, a former partner of a well-known Stock Exchange house, who is really a trained mathematician. He is a graduate of a famous technical school. He devised charts based upon a very careful and minute study of the behaviour of prices in many markets—stocks, bonds, grain, cotton, money, and so on. He went back years and years and traced the correlations and seasonal movements—oh, everything. He used his charts in his stock trading for years. What he really did was to take advantage of some highly intelligent averaging. They tell me he won regularly—until the World War knocked all precedents into a cocked hat. I heard that he and his large following lost millions before they desisted. But not even a world war can keep the57 stock market from being a bull market when conditions are bullish, or a bear market when conditions are bearish. And all a man needs to know to make money is to appraise conditions.
I should mention that a chart is helpful for those who can read it or, more accurately, who can understand what they see. However, the typical chart reader often becomes fixated on the idea that the ups and downs, along with the main and secondary trends, are the entirety of stock speculation. If they push their confidence to the extreme, they are sure to end up losing everything. There's an incredibly skilled individual, a former partner at a well-known stock exchange firm, who is actually a trained mathematician. He graduated from a prestigious technical school. He created charts based on a very detailed study of price behavior across various markets—stocks, bonds, grains, cotton, money, and so on. He spent years tracing correlations and seasonal trends—everything. He used these charts for stock trading for years. What he essentially did was leverage some very smart averaging. People say he won consistently—until World War I disrupted all previous patterns. I heard he and his large following lost millions before they stopped. But even a world war can't prevent the stock market from turning into a bull market when conditions are bullish or a bear market when conditions are bearish. All a person really needs to know to make money is to evaluate the conditions.
I didn’t mean to get off the track like that, but I can’t help it when I think of my first few years in Wall Street. I know now what I did not know then, and I think of the mistakes of my ignorance because those are the very mistakes that the average stock speculator makes year in and year out.
I didn't intend to digress like that, but I can't help it when I think back to my early years on Wall Street. I understand now what I didn't know back then, and I reflect on the mistakes I made out of ignorance because those are the exact mistakes that the typical stock trader keeps making year after year.
After I got back to New York to try for the third time to beat the market in a Stock Exchange house I traded quite actively. I didn’t expect to do as well as I did in the bucket shops, but I thought that after a while I would do much better because I would be able to swing a much heavier line. Yet, I can see now that my main trouble was my failure to grasp the vital difference between stock gambling and stock speculation. Still, by reason of my seven years’ experience in reading the tape and a certain natural aptitude for the game, my stake was earning not indeed a fortune but a very high rate of interest. I won and lost as before, but I was winning on balance. The more I made the more I spent. This is the usual experience with most men. No, not necessarily with easy-money pickers, but with every human being who is not a slave of the hoarding instinct. Some men, like old Russell Sage, have the money-making and the money-hoarding instinct equally well developed, and of course they die disgustingly rich.
After I returned to New York to try for the third time to beat the market at a Stock Exchange firm, I traded quite a bit. I didn't expect to do as well as I had in the bucket shops, but I thought that eventually, I'd do much better because I'd be able to handle a much larger amount. However, I now realize that my main issue was not understanding the crucial difference between stock gambling and stock speculation. Still, thanks to my seven years of experience in reading the tape and a natural talent for the game, my investments were earning a high rate of return, though not a fortune. I won and lost like before, but overall, I was winning. The more I earned, the more I spent. This is the typical experience for most people. It's not just with easy-money grabbers, but with anyone who isn't bound by the instinct to save. Some people, like the old Russell Sage, have both the money-making and money-hoarding instincts well-developed, and of course, they die incredibly rich.
The game of beating the market exclusively interested me from ten to three every day, and after three, the game of living my life. Don’t misunderstand me. I never allowed pleasure to interfere with business. When I lost it was because I was wrong and not because I was suffering from dissipation or excesses. There never were any shattered nerves or rum-shaken limbs to spoil my game. I couldn’t afford anything that kept me from feeling physically and mentally fit. Even now I am usually in bed by ten. As a young man I58 never kept late hours, because I could not do business properly on insufficient sleep. I was doing better than breaking even and that is why I didn’t think there was any need to deprive myself of the good things of life. The market was always there to supply them. I was acquiring the confidence that comes to a man from a professionally dispassionate attitude toward his own method of providing bread and butter for himself.
The game of beating the market was my main focus from ten to three every day, and after three, it was about living my life. Don't get me wrong. I never let fun get in the way of business. When I lost, it was because I was wrong, not because I was out partying or overindulging. There were never any frayed nerves or hangovers to mess up my game. I couldn't afford anything that affected my physical and mental health. Even now, I usually go to bed by ten. As a young man, I never stayed out late because I couldn't do business properly without enough sleep. I was doing better than just breaking even, so I didn't think I needed to miss out on the good things in life. The market was always there to provide them. I was gaining the confidence that comes from having a cool, professional approach to my way of making a living.
The first change I made in my play was in the matter of time. I couldn’t wait for the sure thing to come along and then take a point or two out of it as I could in the bucket shops. I had to start much earlier if I wanted to catch the move in Fullerton’s office. In other words, I had to study what was going to happen; to anticipate stock movements. That sounds asininely commonplace, but you know what I mean. It was the change in my own attitude toward the game that was of supreme importance to me. It taught me, little by little, the essential difference between betting on fluctuations and anticipating inevitable advances and declines, between gambling and speculating.
The first change I made in my play was related to timing. I couldn’t just wait for a sure thing to show up and then take a point or two from it like I could in the bucket shops. I had to start much earlier if I wanted to catch the move in Fullerton’s office. In other words, I had to study what was about to happen; to anticipate stock movements. That sounds incredibly obvious, but you know what I mean. It was the shift in my own attitude toward the game that mattered most to me. It taught me, gradually, the essential difference between betting on fluctuations and predicting inevitable rises and falls, between gambling and speculating.
I had to go further back than an hour in my studies of the market—which was something I never would have learned to do in the biggest bucket shop in the world. I interested myself in trade reports and railroad earnings and financial and commercial statistics. Of course I loved to trade heavily and they called me the Boy Plunger; but I also liked to study the moves. I never thought that anything was irksome if it helped me to trade more intelligently. Before I can solve a problem I must state it to myself. When I think I have found the solution I must prove I am right. I know of only one way to prove it; and that is, with my own money.
I had to go back more than an hour in my market studies—which is something I never would have learned how to do in the biggest bucket shop in the world. I took an interest in trade reports, railroad earnings, and financial and commercial stats. Of course, I loved to trade big and they called me the Boy Plunger; but I also enjoyed analyzing the movements. I never thought anything was annoying if it helped me trade smarter. Before I can solve a problem, I need to clarify it for myself. When I think I’ve found the solution, I have to prove I’m right. I know only one way to prove it; and that’s with my own money.
Slow as my progress seems now, I suppose I learned as fast as I possibly could, considering that I was making money on balance. If I had lost oftener perhaps it might have spurred me to more continuous study. I certainly would have had more mistakes to spot. But I am not sure of the exact59 value of losing, for if I had lost more I would have lacked the money to test out the improvements in my methods of trading.
Slow as my progress seems now, I guess I learned as quickly as I could, given that I was generally making money. If I had lost more often, maybe it would have pushed me to study more consistently. I definitely would have had more mistakes to identify. But I'm not sure how valuable losing really is, because if I had lost more, I wouldn't have had the money to try out improvements in my trading methods.
Studying my winning plays in Fullerton’s office I discovered that although I often was 100 per cent right on the market—that is, in my diagnosis of conditions and general trend—I was not making as much money as my market “rightness” entitled me to. Why wasn’t I?
Studying my winning plays in Fullerton’s office, I realized that even though I was often completely accurate about the market—in terms of my understanding of the conditions and the overall trend—I wasn't making as much money as my market accuracy suggested I should. Why was that?
There was as much to learn from partial victory as from defeat.
There was just as much to learn from a partial win as from a loss.
For instance, I had been bullish from the very start of a bull market, and I had backed my opinion by buying stocks. An advance followed, as I had clearly foreseen. So far, all very well. But what else did I do? Why, I listened to the elder statesmen and curbed my youthful impetuousness. I made up my mind to be wise and play carefully, conservatively. Everybody knew that the way to do that was to take profits and buy back your stocks on reactions. And that is precisely what I did, or rather what I tried to do; for I often took profits and waited for a reaction that never came. And I saw my stock go kiting up ten points more and I sitting there with my four-point profit safe in my conservative pocket. They say you never grow poor taking profits. No, you don’t. But neither do you grow rich taking a four-point profit in a bull market.
For example, I had been optimistic right from the beginning of a bull market, and I supported my belief by buying stocks. An upward trend followed, just as I had clearly predicted. So far, everything was great. But what else did I do? I listened to the experienced investors and held back my youthful impulsiveness. I decided to be smart and play it safe and conservatively. Everyone knew that the best strategy was to lock in profits and buy back your stocks during dips. And that's exactly what I did, or at least tried to do; because I often took profits and waited for a dip that never happened. I watched my stock rise another ten points while I sat there with my four-point profit safely tucked away in my conservative pocket. They say you never get poor by taking profits. True, you don’t. But you also don’t get rich by settling for a four-point profit in a bull market.
Where I should have made twenty thousand dollars I made two thousand. That was what my conservatism did for me. About the time I discovered what a small percentage of what I should have made I was getting I discovered something else, and that is that suckers differ among themselves according to the degree of experience.
Where I could have made twenty thousand dollars, I only made two thousand. That's what my cautious approach did for me. Around the time I realized how little I was actually earning compared to what I should have made, I also discovered something else: not all suckers are the same; they vary based on their level of experience.
The tyro knows nothing, and everybody, including himself, knows it. But the next, or second, grade thinks he knows a great deal and makes others feel that way too. He is the experienced sucker, who has studied—not the market itself but a few remarks about the market made by a still60 higher grade of suckers. The second-grade sucker knows how to keep from losing his money in some of the ways that get the raw beginner. It is this semisucker rather than the 100 per cent article who is the real all-the-year-round support of the commission houses. He lasts about three and a half years on an average, as compared with a single season of from three to thirty weeks, which is the usual Wall Street life of a first offender. It is naturally the semisucker who is always quoting the famous trading aphorisms and the various rules of the game. He knows all the don’ts that ever fell from the oracular lips of the old stagers—excepting the principal one, which is: Don’t be a sucker!
The novice knows nothing, and everyone, including himself, is aware of it. But the next level, or second tier, thinks he knows a lot and makes others feel the same way. He is the experienced fool, who has studied—not the market itself but a few comments about the market made by an even higher level of fools. The second-tier fool knows how to avoid losing his money in some of the ways that trick the total beginner. It is this semi-fool rather than the complete one who is the real year-round support of the brokerage firms. He lasts about three and a half years on average, compared to the single season of about three to thirty weeks, which is the typical Wall Street life of a first-time trader. Naturally, it is the semi-fool who is always quoting famous trading sayings and the various rules of the game. He knows all the don’ts that have ever been uttered by the old pros—except the main one, which is: Don’t be a fool!
This semisucker is the type that thinks he has cut his wisdom teeth because he loves to buy on declines. He waits for them. He measures his bargains by the number of points it has sold off from the top. In big bull markets the plain unadulterated sucker, utterly ignorant of rules and precedents, buys blindly because he hopes blindly. He makes most of the money—until one of the healthy reactions takes it away from him at one fell swoop. But the Careful Mike sucker does what I did when I thought I was playing the game intelligently—according to the intelligence of others. I knew I needed to change my bucket-shop methods and I thought I was solving my problem with any change, particularly one that assayed high gold values according to the experienced traders among the customers.
This type of investor thinks he’s gotten smart just because he loves to buy when prices drop. He looks for those moments. He judges his deals by how many points the stock has fallen from its peak. In big bull markets, the totally naive investor, completely unaware of the rules and past experiences, buys without thinking because he hopes without thinking. He makes most of the money—until one of the healthy market corrections wipes it out all at once. But the cautious investor does what I did when I believed I was playing the game wisely—based on the advice of others. I realized I needed to change my risky trading methods, and I thought I found a solution with any change, particularly one that appeared to have high value based on the experienced traders among the customers.
Most—let us call ’em customers—are alike. You find very few who can truthfully say that Wall Street doesn’t owe them money. In Fullerton’s there were the usual crowd. All grades! Well, there was one old chap who was not like the others. To begin with, he was a much older man. Another thing was that he never volunteered advice and never bragged of his winnings. He was a great hand for listening very attentively to the others. He did not seem very keen to get tips—that is, he never asked the talkers what they’d heard or what they knew. But when somebody gave him one he always thanked61 the tipster very politely. Sometimes he thanked the tipster again—when the tip turned out O.K. But if it went wrong he never whined, so that nobody could tell whether he followed it or let it slide by. It was a legend of the office that the old jigger was rich and could swing quite a line. But he wasn’t donating much to the firm in the way of commissions; at least not that anyone could see. His name was Partridge, but they nicknamed him Turkey behind his back, because he was so thick-chested and had a habit of strutting about the various rooms, with the point of his chin resting on his breast.
Most—let’s call them customers—are pretty much the same. You rarely find someone who can honestly say that Wall Street doesn’t owe them money. At Fullerton's, there was the usual crowd. All different types! But there was one old guy who stood out from the rest. For starters, he was a lot older than the others. Another thing was that he never gave unsolicited advice and never boasted about his wins. He was great at listening attentively to the others. He didn’t seem too eager to get tips—he never asked the talkers what they’d heard or what they knew. But when someone did give him a tip, he always thanked the tipster very politely. Sometimes he’d thank the tipster again when the tip turned out to be good. But if it went wrong, he never complained, so nobody could tell if he followed it or let it go. It was rumored in the office that the old guy was wealthy and could make big bets. But he wasn’t bringing in much for the firm in terms of commissions; at least, not that anyone could notice. His name was Partridge, but they called him Turkey behind his back because he was so heavyset and had a habit of strutting around the different rooms, with the tip of his chin resting on his chest.
The customers, who were all eager to be shoved and forced into doing things so as to lay the blame for failure on others, used to go to old Partridge and tell him what some friend of a friend of an insider had advised them to do in a certain stock. They would tell him what they had not done with the tip so he would tell them what they ought to do. But whether the tip they had was to buy or to sell, the old chap’s answer was always the same.
The customers, who were all keen to be pushed into taking actions so they could blame others for any failures, would go to old Partridge and share what some friend of a friend of an insider suggested they do with a particular stock. They would tell him what they hadn't done with the tip, so he'd tell them what they should do. But whether the advice was to buy or sell, the old guy's response was always the same.
The customer would finish the tale of his perplexity and then ask: “What do you think I ought to do?”
The customer would wrap up his story of confusion and then ask, “What do you think I should do?”
Old Turkey would cock his head to one side, contemplate his fellow customer with a fatherly smile, and finally he would say very impressively, “You know, it’s a bull market!”
Old Turkey would tilt his head to one side, look at his fellow customer with a fatherly smile, and finally he would say with great emphasis, “You know, it’s a bull market!”
Time and again I heard him say, “Well, this is a bull market, you know!” as though he were giving to you a priceless talisman wrapped up in a million-dollar accident-insurance policy. And of course I did not get his meaning.
Time and again I heard him say, “Well, this is a bull market, you know!” as if he were handing you a priceless charm secured by a million-dollar accident insurance policy. And of course, I didn’t understand what he meant.
One day a fellow named Elmer Harwood rushed into the office, wrote out an order and gave it to the clerk. Then he rushed over to where Mr. Partridge was listening politely to John Fanning’s story of the time he overheard Keene give an order to one of his brokers and all that John made was a measly three points on a hundred shares and of course the stock had to go up twenty-four points in three days right after John sold out. It was at least the fourth time that John62 had told him that tale of woe, but old Turkey was smiling as sympathetically as if it was the first time he heard it.
One day, a guy named Elmer Harwood burst into the office, wrote out an order, and handed it to the clerk. Then he rushed over to where Mr. Partridge was politely listening to John Fanning's story about the time he overheard Keene giving an order to one of his brokers. All John made was a measly three points on a hundred shares, and of course, the stock went up twenty-four points in just three days right after John sold out. This was at least the fourth time John had recounted that tale of woe, but old Turkey was smiling as sympathetically as if it was the first time he was hearing it.
Well, Elmer made for the old man and, without a word of apology to John Fanning, told Turkey, “Mr. Partridge, I have just sold my Climax Motors. My people say the market is entitled to a reaction and that I’ll be able to buy it back cheaper. So you’d better do likewise. That is, if you’ve still got yours.”
Well, Elmer went over to the old man and, without saying sorry to John Fanning, told Turkey, “Mr. Partridge, I just sold my Climax Motors. My team says the market needs to adjust, and I’ll be able to repurchase it at a lower price. So you should do the same. That is, if you still have yours.”
Elmer looked suspiciously at the man to whom he had given the original tip to buy. The amateur, or gratuitous, tipster always thinks he owns the receiver of his tip body and soul, even before he knows how the tip is going to turn out.
Elmer eyed the man he had initially advised to buy with suspicion. The casual or unsolicited tipster always believes they own the person who received their tip completely, even before knowing how it will actually play out.
“Yes, Mr. Harwood, I still have it. Of course!” said Turkey gratefully. It was nice of Elmer to think of the old chap.
“Yeah, Mr. Harwood, I still have it. Definitely!” said Turkey gratefully. It was kind of Elmer to think of the old guy.
“Well, now is the time to take your profit and get in again on the next dip,” said Elmer, as if he had just made out the deposit slip for the old man. Failing to perceive enthusiastic gratitude in the beneficiary’s face, Elmer went on: “I have just sold every share I owned!”
“Well, now's the time to take your profit and buy back in on the next dip,” Elmer said, as if he had just filled out the deposit slip for the old man. Noticing the lack of enthusiastic gratitude on the beneficiary’s face, Elmer continued: “I just sold every share I had!”
From his voice and manner you would have conservatively estimated it at ten thousand shares.
From his voice and attitude, you would have probably guessed it was around ten thousand shares.
But Mr. Partridge shook his head regretfully and whined, “No! No! I can’t do that!”
But Mr. Partridge shook his head sadly and said, “No! No! I can’t do that!”
“What?” yelled Elmer.
“What?” shouted Elmer.
“I simply can’t!” said Mr. Partridge. He was in great trouble.
“I just can’t!” said Mr. Partridge. He was in big trouble.
“Didn’t I give you the tip to buy it?”
“Didn’t I tell you to buy it?”
“You did, Mr. Harwood, and I am very grateful to you. Indeed, I am, sir. But——”
“You did, Mr. Harwood, and I'm really thankful to you. I truly am, sir. But——”
“Hold on! Let me talk! And didn’t that stock go up seven points in ten days? Didn’t it?”
“Wait! Let me speak! And didn’t that stock increase by seven points in ten days? Didn’t it?”
“It did, and I am much obliged to you, my dear boy. But I couldn’t think of selling that stock.”
“It did, and I really appreciate it, my dear boy. But I can’t consider selling that stock.”
“You couldn’t?” asked Elmer, beginning to look doubtful himself. It is a habit with most tip givers to be tip takers.
“You couldn’t?” Elmer asked, starting to feel uncertain himself. Most people who give tips usually end up taking them as well.
63 “No, I couldn’t.”
“No, I can’t.”
“Why not?” And Elmer drew nearer.
“Why not?” Elmer said as he stepped closer.
“Why, this is a bull market!” The old fellow said it as though he had given a long and detailed explanation.
“Wow, this is a bull market!” the old guy said it like he had just given a long and detailed explanation.
“That’s all right,” said Elmer, looking angry because of his disappointment. “I know this is a bull market as well as you do. But you’d better slip them that stock of yours and buy it back on the reaction. You might as well reduce the cost to yourself.”
"That's fine," Elmer said, looking frustrated because of his disappointment. "I know this is a bull market just like you do. But you should sell your stock and buy it back when the market dips. You might as well lower your costs."
“My dear boy,” said old Partridge, in great distress—“my dear boy, if I sold that stock now I’d lose my position; and then where would I be?”
“My dear boy,” said old Partridge, in great distress—“my dear boy, if I sold that stock now I’d lose my job; and then where would I be?”
Elmer Harwood threw up his hands, shook his head and walked over to me to get sympathy: “Can you beat it?” he asked me in a stage whisper. “I ask you!”
Elmer Harwood raised his hands, shook his head, and walked over to me for sympathy. “Can you believe this?” he asked in a hushed tone. “I mean, seriously!”
I didn’t say anything. So he went on: “I give him a tip on Climax Motors. He buys five hundred shares. He’s got seven points’ profit and I advise him to get out and buy ’em back on the reaction that’s overdue even now. And what does he say when I tell him? He says that if he sells he’ll lose his job. What do you know about that?”
I didn’t say anything. So he continued: “I gave him a tip on Climax Motors. He buys five hundred shares. He has a seven-point profit, and I advise him to sell and buy them back when the market corrects, which is going to happen soon. And what does he say when I tell him? He says that if he sells, he’ll lose his job. Can you believe that?”
“I beg your pardon, Mr. Harwood; I didn’t say I’d lose my job,” cut in old Turkey. “I said I’d lose my position. And when you are as old as I am and you’ve been through as many booms and panics as I have, you’ll know that to lose your position is something nobody can afford; not even John D. Rockefeller. I hope the stock reacts and that you will be able to repurchase your line at a substantial concession, sir. But I myself can only trade in accordance with the experience of many years. I paid a high price for it and I don’t feel like throwing away a second tuition fee. But I am as much obliged to you as if I had the money in the bank. It’s a bull market, you know.” And he strutted away, leaving Elmer dazed.
“I’m sorry, Mr. Harwood; I didn’t say I’d lose my job,” old Turkey interrupted. “I said I’d lose my position. And when you’re as old as I am and you’ve been through as many highs and lows as I have, you’ll understand that losing your position is something no one can afford; not even John D. Rockefeller. I hope the stock bounces back and that you can buy back your shares at a good discount, sir. But I can only trade based on the experience I’ve gained over the years. I paid a high price for that knowledge, and I don’t want to waste it. But I’m just as grateful to you as if I had the money in the bank. It’s a bull market, you know.” And he walked away, leaving Elmer in shock.
What old Mr. Partridge said did not mean much to me until I began to think about my own numerous failures to64 make as much money as I ought to when I was so right on the general market. The more I studied the more I realized how wise that old chap was. He had evidently suffered from the same defect in his young days and knew his own human weaknesses. He would not lay himself open to a temptation that experience had taught him was hard to resist and had always proved expensive to him, as it was to me.
What old Mr. Partridge said didn't mean much to me until I started reflecting on my own many failures to64 make as much money as I should have when I had a good handle on the overall market. The more I thought about it, the more I recognized how wise that old guy was. He had clearly faced the same issues in his younger days and understood his own human weaknesses. He wouldn’t put himself in a situation where temptation could strike, since experience had shown him it was tough to resist and always ended up being costly for him, just like it was for me.
I think it was a long step forward in my education when I realized at last that when old Mr. Partridge kept on telling the other customers, “Well, you know this is a bull market!” he really meant to tell them that the big money was not in the individual fluctuations but in the main movements—that is, not in reading the tape but in sizing up the entire market and its trend.
I believe it was a significant breakthrough in my education when I finally understood that when old Mr. Partridge repeatedly told the other customers, “Well, you know this is a bull market!” he was actually trying to convey that the real money wasn't in the individual ups and downs, but in the overall movements—that is, not in tracking the small changes but in assessing the entire market and its direction.
And right here let me say one thing: After spending many years in Wall Street and after making and losing millions of dollars I want to tell you this: It never was my thinking that made the big money for me. It was always my sitting. Got that? My sitting tight! It is no trick at all to be right on the market. You always find lots of early bulls in bull markets and early bears in bear markets. I’ve known many men who were right at exactly the right time, and began buying or selling stocks when prices were at the very level which should show the greatest profit. And their experience invariably matched mine—that is, they made no real money out of it. Men who can both be right and sit tight are uncommon. I found it one of the hardest things to learn. But it is only after a stock operator has firmly grasped this that he can make big money. It is literally true that millions come easier to a trader after he knows how to trade than hundreds did in the days of his ignorance.
And let me say this: After spending many years on Wall Street and making and losing millions, I want to share this: It was never my thinking that made me the big money. It was always my ability to hold on. Got it? My ability to sit tight! It's not hard to be right about the market. There are always plenty of early bulls in bull markets and early bears in bear markets. I’ve known many people who were right at just the right moment, buying or selling stocks when prices were at the peak for the biggest profit. And their experience was always like mine—that is, they didn’t make real money from it. Men who can be both right and hold on are rare. I found it to be one of the toughest lessons to learn. But it’s only after a trader has truly understood this that he can make big money. It’s literally true that millions come easier to a trader once he knows how to trade than hundreds did when he was still clueless.
The reason is that a man may see straight and clearly and yet become impatient or doubtful when the market takes its time about doing as he figured it must do. That is why so many men in Wall Street, who are not at all in the sucker class, not even in the third grade, nevertheless lose money.65 The market does not beat them. They beat themselves, because though they have brains they cannot sit tight. Old Turkey was dead right in doing and saving what he did. He had not only the courage of his convictions but the intelligent patience to sit tight.
The reason is that a man can see things clearly and still get impatient or doubtful when the market takes its time doing what he expected it to do. That’s why so many people on Wall Street, who aren’t at all clueless, not even close, still end up losing money.65 The market doesn’t outsmart them. They outsmart themselves because even though they’re smart they can’t stay calm. Old Turkey was completely right in doing and saving what he did. He had not only the courage of his beliefs but also the wise patience to stay the course.
Disregarding the big swing and trying to jump in and out was fatal to me. Nobody can catch all the fluctuations. In a bull market your game is to buy and hold until you believe that the bull market is near its end. To do this you must study the general conditions and not tips or special factors affecting individual stocks. Then get out of all your stocks; get out for keeps! Wait until you see—or if you prefer, until you think you see—the turn of the market; the beginning of a reversal of general conditions. You have to use your brains and your vision to do this; otherwise my advice would be as idiotic as to tell you to buy cheap and sell dear. One of the most helpful things that anybody can learn is to give up trying to catch the last eighth—or the first. These two are the most expensive eighths in the world. They have cost stock traders, in the aggregate, enough millions of dollars to build a concrete highway across the continent.
Ignoring the big swings and trying to jump in and out ended up being a disaster for me. No one can catch all the ups and downs. In a bull market, your strategy is to buy and hold until you think the bull market is about to end. To do this, you need to study the overall conditions and not just tips or factors that affect individual stocks. Then, sell all your stocks; sell for good! Wait until you see—or if you prefer, until you think you see—the market turning; the start of a reversal in general conditions. You need to use your judgment and foresight to do this; otherwise, my advice would be as foolish as telling you to buy low and sell high. One of the most valuable things anyone can learn is to stop trying to catch the last eighth—or the first. These two are the most costly eighths in the world. They have collectively cost stock traders enough millions of dollars to build a concrete highway across the continent.
Another thing I noticed in studying my plays in Fullerton’s office after I began to trade less unintelligently was that my initial operations seldom showed me a loss. That naturally made me decide to start big. It gave me confidence in my own judgment before I allowed it to be vitiated by the advice of others or even by my own impatience at times. Without faith in his own judgment no man can go very far in this game. That is about all I have learned—to study general conditions, to take a position and stick to it. I can wait without a twinge of impatience. I can see a setback without being shaken, knowing that it is only temporary. I have been short one hundred thousand shares and I have seen a big rally coming. I have figured—and figured correctly—that such a rally as I felt was inevitable, and even wholesome, would make a difference of one million dollars in my paper profits.66 And I nevertheless have stood pat and seen half my paper profit wiped out, without once considering the advisability of covering my shorts to put them out again on the rally. I knew that if I did I might lose my position and with it the certainty of a big killing. It is the big swing that makes the big money for you.
Another thing I noticed while studying my plays in Fullerton’s office after I started trading more intelligently was that my initial moves rarely resulted in a loss. That naturally made me decide to go all in. It gave me confidence in my own judgment before it got affected by the advice of others or even by my own impatience at times. Without belief in his own judgment, no one can get very far in this game. That's about all I've learned—to study the overall conditions, to take a position and stick with it. I can wait without feeling impatient. I can see a setback without being rattled, knowing it's only temporary. I've been short one hundred thousand shares and I've seen a big rally coming. I figured—and figured right—that a rally, which I felt was inevitable and even healthy, would impact my paper profits by a million dollars.66 And yet I stayed firm and watched half my paper profit vanish, without considering covering my shorts just to put them back out again during the rally. I knew that if I did, I might lose my position and, along with it, the chance for a big payoff. It's the big swings that make the big money for you.
If I learned all this so slowly it was because I learned by my mistakes, and some time always elapses between making a mistake and realizing it, and more time between realizing it and exactly determining it. But at the same time I was faring pretty comfortably and was very young, so that I made up in other ways. Most of my winnings were still made in part through my tape reading because the kind of markets we were having lent themselves fairly well to my method. I was not losing either as often or as irritatingly as in the beginning of my New York experiences. It wasn’t anything to be proud of, when you think that I had been broke three times in less than two years. And as I told you, being broke is a very efficient educational agency.
If I learned all this slowly, it was because I learned through my mistakes, and there’s always a delay between making a mistake and realizing it, and even more time between realizing it and figuring it out completely. But at the same time, I was doing pretty well and was very young, so I compensated in other ways. Most of my earnings still came partly from my tape reading because the kind of markets we had at the time worked reasonably well with my approach. I wasn't losing as often or as frustratingly as I had at the start of my time in New York. It wasn’t something to be proud of, considering I had been broke three times in less than two years. And like I said, being broke is a really effective way to learn.
I was not increasing my stake very fast because I lived up to the handle all the time. I did not deprive myself of many of the things that a fellow of my age and tastes would want. I had my own automobile and I could not see any sense in skimping on living when I was taking it out of the market. The ticker only stopped Sundays and holidays, which was as it should be. Every time I found the reason for a loss or the why and how of another mistake, I added a brand-new Don’t! to my schedule of assets. And the nicest way to capitalize my increasing assets was by not cutting down on my living expenses. Of course I had some amusing experiences and some that were not so amusing, but if I told them all in detail I’d never finish. As a matter of fact, the only incidents that I remember without special effort are those that taught me something of definite value to me in my trading; something that added to my store of knowledge of the game—and of myself!
I wasn't increasing my stake very quickly because I was always living up to my means. I didn't deprive myself of many things that a guy my age and with my tastes would want. I had my own car and didn’t see any point in skimping on living when I was getting it from the market. The ticker only stopped on Sundays and holidays, which made sense. Every time I figured out the reason for a loss or the cause of another mistake, I added a brand-new Don’t! to my list of lessons learned. The best way to grow my assets was by not cutting back on my living expenses. Of course, I had some funny experiences and some that weren't so funny, but if I told them all in detail, I’d never finish. In fact, the only incidents I remember without trying are the ones that taught me something really valuable for my trading; something that added to my understanding of the game—and of myself!
67
67
VI
In the spring of 1906 I was in Atlantic City for a short vacation. I was out of stocks and was thinking only of having a change of air and a nice rest. By the way, I had gone back to my first brokers, Harding Brothers, and my account had got to be pretty active. I could swing three or four thousand shares. That wasn’t much more than I had done in the old Cosmopolitan shop when I was barely twenty years of age. But there was some difference between my one-point margin in the bucket shop and the margin required by brokers who actually bought or sold stocks for my account on the New York Stock Exchange.
In spring of 1906, I was in Atlantic City for a short vacation. I was out of stocks and was only thinking about getting some fresh air and a nice rest. By the way, I had gone back to my original brokers, Harding Brothers, and my account had become quite active. I could trade three or four thousand shares. That wasn’t much more than what I had done in the old Cosmopolitan shop when I was barely twenty. But there was a big difference between my one-point margin in the bucket shop and the margin required by brokers who actually bought or sold stocks for my account on the New York Stock Exchange.
You may remember the story I told you about that time when I was short thirty-five hundred Sugar in the Cosmopolitan and I had a hunch something was wrong and I’d better close the trade? Well, I have often had that curious feeling. As a rule, I yield to it. But at times I have pooh-poohed the idea and have told myself that it was simply asinine to follow any of these sudden blind impulses to reverse my position. I have ascribed my hunch to a state of nerves resulting from too many cigars or insufficient sleep or a torpid liver or something of that kind. When I have argued myself into disregarding my impulse and have stood pat I have always had cause to regret it. A dozen instances occur to me when I did not sell as per hunch, and the next day I’d go downtown and the market would be strong, or perhaps even advance, and I’d tell myself how silly it would have been to68 obey the blind impulse to sell. But on the following day there would be a pretty bad drop. Something had broken loose somewhere and I’d have made money by not being so wise and logical. The reason plainly was not physiological but psychological.
You might recall the story I shared about that time I was short thirty-five hundred Sugar in the Cosmopolitan and had a feeling something was off, so I should probably close the trade. Well, I’ve often experienced that strange feeling. Usually, I go with it. But sometimes, I’ve dismissed the idea and told myself it was just ridiculous to act on these sudden urges to change my position. I’ve attributed my hunch to being on edge from too many cigars, lack of sleep, or maybe a sluggish liver or something like that. Whenever I’ve convinced myself to ignore my impulse and held my ground, I’ve always ended up regretting it. I can think of several times when I didn’t sell as my gut told me to, and the next day I’d go downtown, and the market would be strong or even go up, and I’d think about how foolish it would have been to follow that blind impulse to sell. But then the day after, there would be a significant drop. Something had gone wrong somewhere, and I could have made money by not trying to be so smart and logical. The reason clearly wasn’t physical but psychological.
I want to tell you only about one of them because of what it did for me. It happened when I was having that little vacation in Atlantic City in the spring of 1906. I had a friend with me who also was a customer of Harding Brothers. I had no interest in the market one way or another and was enjoying my rest. I can always give up trading to play, unless of course it is an exceptionally active market in which my commitments are rather heavy. It was a bull market, as I remember it. The outlook was favorable for general business and the stock market had slowed down but the tone was firm and all indications pointed to higher prices.
I want to share just one story because of how it impacted me. It took place during my little vacation in Atlantic City in the spring of 1906. I had a friend with me who was also a customer of Harding Brothers. I wasn't particularly interested in the market and was simply enjoying my break. I can always step away from trading to have fun, unless, of course, it’s a really active market where my investments are pretty significant. As I recall, it was a bull market. The outlook was positive for general business, and while the stock market had slowed down, the overall vibe was strong, with all signs pointing to rising prices.
One morning after we had breakfasted and had finished reading all the New York morning papers, and had got tired of watching the sea gulls picking up clams and flying up with them twenty feet in the air and dropping them on the hard wet sand to open them for their breakfast, my friend and I started up the Boardwalk. That was the most exciting thing we did in the daytime.
One morning after we had breakfast and finished reading all the New York morning papers, and after we got tired of watching the seagulls pick up clams and flying up twenty feet in the air to drop them on the hard wet sand to crack them open for their breakfast, my friend and I started up the Boardwalk. That was the most exciting thing we did during the day.
It was not noon yet, and we walked up slowly to kill time and breathe the salt air. Harding Brothers had a branch office on the Boardwalk and we used to drop in every morning and see how they’d opened. It was more force of habit than anything else, for I wasn’t doing anything.
It wasn't noon yet, and we walked slowly to pass the time and inhale the salty air. Harding Brothers had a branch office on the Boardwalk, and we used to stop by every morning to see how they’d opened up. It was more out of habit than anything else, since I wasn't doing anything.
The market, we found, was strong and active. My friend, who was quite bullish, was carrying a moderate line purchased several points lower. He began to tell me what an obviously wise thing it was to hold stocks for much higher prices. I wasn’t paying enough attention to him to take the trouble to agree with him. I was looking over the quotation board, noting the changes—they were mostly advances—until I came to Union Pacific. I got a feeling that I ought to69 sell it. I can’t tell you more. I just felt like selling it. I asked myself why I should feel like that, and I couldn’t find any reason whatever for going short of UP.
The market was strong and buzzing. My friend, who was pretty optimistic, was holding a moderate amount that he had bought at a lower price. He started to explain to me how smart it was to keep stocks for much higher prices. I wasn’t really paying enough attention to him to bother agreeing. I was checking out the stock board, noting the changes—most were gains—until I got to Union Pacific. I felt like I should sell it. I can't explain why; I just had the urge to sell. I questioned why I felt that way, and I couldn't find any reason to short UP.
I stared at the last price on the board until I couldn’t see any figures or any board or anything else, for that matter. All I knew was that I wanted to sell Union Pacific and I couldn’t find out why I wanted to.
I stared at the last price on the board until I couldn't see any numbers, the board, or anything else, for that matter. All I knew was that I wanted to sell Union Pacific, but I couldn't figure out why I wanted to.
I must have looked queer, for my friend, who was standing alongside of me, suddenly nudged me and asked, “Hey, what’s the matter?”
I must have looked weird, because my friend, who was standing next to me, suddenly nudged me and asked, “Hey, what’s up?”
“I don’t know,” I answered.
"I don't know," I replied.
“Going to sleep?” he said.
"Going to bed?" he said.
“No,” I said. “I am not going to sleep. What I am going to do is to sell that stock.” I had always made money following my hunches.
“No,” I said. “I’m not going to sleep. What I’m going to do is sell that stock.” I had always made money trusting my instincts.
I walked over to a table where there were some blank order pads. My friend followed me. I wrote out an order to sell a thousand Union Pacific at the market and handed it to the manager. He was smiling when I wrote it and when he took it. But when he read the order he stopped smiling and looked at me.
I walked over to a table with some blank order pads. My friend followed me. I filled out an order to sell a thousand Union Pacific at market price and handed it to the manager. He was smiling when I wrote it and when he took it. But when he read the order, he stopped smiling and looked at me.
“Is this right?” he asked me. But I just looked at him and he rushed it over to the operator.
“Is this correct?” he asked me. But I just stared at him and he quickly handed it over to the operator.
“What are you doing?” asked my friend.
“What are you up to?” my friend asked.
“I’m selling it!” I told him.
“I’m selling it!” I said to him.
“Selling what?” he yelled at me. If he was a bull how could I be a bear? Something was wrong.
“Selling what?” he yelled at me. If he was a bull, how could I be a bear? Something wasn’t right.
“A thousand UP.,” I said.
"A thousand up," I said.
“Why?” he asked me in great excitement.
“Why?” he asked me, full of excitement.
I shook my head, meaning I had no reason. But he must have thought I’d got a tip, because he took me by the arm and led me outside into the hall, where we could be out of sight and hearing of the other customers and rubbering chairwarmers.
I shook my head, indicating I had no reason. But he must have thought I had gotten a tip because he took me by the arm and led me outside into the hall, where we would be out of sight and hearing of the other customers and people just hanging around.
“What did you hear?” he asked me.
“What did you hear?” he asked.
He was quite excited. UP. was one of his pets and he was70 bullish on it because of its earnings and its prospects. But he was willing to take a bear tip on it at second hand.
He was really excited. UP. was one of his investments and he was70 confident about it because of its earnings and future potential. But he was open to taking a negative tip about it from someone else.
“Nothing!” I said.
"Nothing!" I replied.
“You didn’t?” He was skeptical and showed it plainly.
“You didn’t?” He was doubtful and made it clear.
“I didn’t hear a thing.”
"I didn't hear anything."
“Then why in blazes are you selling?”
“Then why in the world are you selling?”
“I don’t know,” I told him. I spoke gospel truth.
“I don’t know,” I said. I was being completely honest.
“Oh, come across, Larry,” he said.
“Oh, come on, Larry,” he said.
He knew it was my habit to know why I traded. I had sold a thousand shares of Union Pacific. I must have a very good reason to sell that much stock in the face of the strong market.
He knew I always had to understand why I made trades. I had sold a thousand shares of Union Pacific. I must have a really good reason to sell that much stock despite the strong market.
“I don’t know,” I repeated. “I just feel that something is going to happen.”
“I don’t know,” I said again. “I just have this feeling that something is about to happen.”
“What’s going to happen?”
"What's going to happen?"
“I don’t know. I can’t give you any reason. All I know is that I want to sell that stock. And I’m going to let ’em have another thousand.”
“I don’t know. I can’t give you a reason. All I know is that I want to sell that stock. And I’m going to let them have another thousand.”
I walked back into the office and gave an order to sell a second thousand. If I was right in selling the first thousand I ought to have out a little more.
I walked back into the office and gave the order to sell another thousand. If I was right about selling the first thousand, I should put out a little more.
“What could possibly happen?” persisted my friend, who couldn’t make up his mind to follow my lead. If I’d told him that I had heard UP. was going down he’d have sold it without asking me from whom I’d heard it or why. “What could possibly happen?” he asked again.
“What could possibly happen?” my friend insisted, still unsure about following my lead. If I had told him I heard UP. was going down, he would have sold it without bothering to ask me where I got the information or why. “What could possibly happen?” he repeated.
“A million things could happen. But I can’t promise you that any of them will. I can’t give you any reasons and I can’t tell fortunes,” I told him.
“A million things could happen. But I can’t promise you that any of them will. I can’t give you any reasons, and I can’t predict the future,” I told him.
“Then you’re crazy,” he said. “Stark crazy, selling that stock without rime or reason. You don’t know why you want to sell it?”
“Then you’re nuts,” he said. “Totally nuts, selling that stock without any good reason. You don’t even know why you want to sell it?”
“I don’t know why I want to sell it. I only know I do want to,” I said. “I want to, like everything.” The urge was so strong that I sold another thousand.
“I don’t know why I want to sell it. I just know that I do,” I said. “I want to, like everything.” The urge was so strong that I sold another thousand.
That was too much for my friend. He grabbed me by the71 arm and said, “Here! Let’s get out of this place before you sell the entire capital stock.”
That was too much for my friend. He grabbed me by the71 arm and said, “Come on! Let’s get out of here before you sell the whole company.”
I had sold as much as I needed to satisfy my feeling, so I followed him without waiting for a report on the last two thousand shares. It was a pretty good jag of stock for me to sell even with the best of reasons. It seemed more than enough to be short of without any reason whatever, particularly when the entire market was so strong and there was nothing in sight to make anybody think of the bear side. But I remembered that on previous occasions when I had the same urge to sell and didn’t do it I always had reasons to regret it.
I had sold enough to feel satisfied, so I followed him without waiting for an update on the last two thousand shares. It was a pretty decent chunk of stock for me to sell, even with good reasons. It felt like more than enough to be short on, especially when the entire market was doing well and there was nothing suggesting a downturn. But I remembered that in the past, whenever I felt the urge to sell and didn’t go through with it, I always ended up regretting it.
I have told some of these stories to friends, and some of them tell me it isn’t a hunch but the subconscious mind, which is the creative mind, at work. That is the mind which makes artists do things without their knowing how they came to do them. Perhaps with me it was the cumulative effect of a lot of little things individually insignificant but collectively powerful. Possibly my friend’s unintelligent bullishness aroused a spirit of contradiction and I picked on UP. because it had been touted so much. I can’t tell you what the cause or motive for hunches may be. All I know is that I went out of the Atlantic City branch office of Harding Brothers short three thousand Union Pacific in a rising market, and I wasn’t worried a bit.
I’ve shared some of these stories with friends, and some of them say it’s not just a hunch but the subconscious mind—our creative mind—at work. That’s the mind that drives artists to do things without even realizing how they did them. Maybe for me, it was the combined impact of a bunch of small things that seemed insignificant on their own but were powerful together. Perhaps my friend’s clueless stubbornness sparked a sense of contradiction in me, and I focused on UP because it had been so heavily promoted. I can’t explain what causes hunches or why they happen. All I know is that I left the Atlantic City branch office of Harding Brothers short three thousand Union Pacific in a rising market, and I wasn’t worried at all.
I wanted to know what price they’d got for my last two thousand shares. So after luncheon we walked up to the office. I had the pleasure of seeing that the general market was strong and Union Pacific higher.
I wanted to find out what price they got for my last two thousand shares. So after lunch, we walked up to the office. I was pleased to see that the overall market was strong and Union Pacific was up.
“I see your finish,” said my friend. You could see he was glad he hadn’t sold any.
“I see how you did it,” said my friend. You could tell he was happy he hadn’t sold any.
The next day the general market went up some more and I heard nothing but cheerful remarks from my friend. But I felt sure I had done right to sell UP., and I never get impatient when I feel I am right. What’s the sense? That afternoon Union Pacific stopped climbing, and toward the end of72 the day began to go off. Pretty soon it got down to a point below the level of the average of my three thousand shares. I felt more positive than ever that I was on the right side, and since I felt that way I naturally had to sell some more. So, toward the close, I sold an additional two thousand shares.
The next day, the general market went up again, and I only heard positive comments from my friend. But I was confident I had made the right move by selling UP, and I never get anxious when I believe I'm right. What’s the point? That afternoon, Union Pacific stopped rising, and by the end of72 the day, it started to drop. Before long, it went below the average of my three thousand shares. I felt more sure than ever that I was making the right choice, so naturally, I decided to sell some more. By the close, I sold an extra two thousand shares.
There I was, short five thousand shares of UP. on a hunch. That was as much as I could sell in Harding’s office with the margin I had up. It was too much stock for me to be short of, on a vacation; so I gave up the vacation and returned to New York that very night. There was no telling what might happen and I thought I’d better be Johnny-on-the-spot. There I could move quickly if I had to.
There I was, short 5,000 shares of UP. on a hunch. That was the most I could sell in Harding’s office with the margin I had. It was too much stock for me to be short on while on vacation, so I canceled the vacation and went back to New York that very night. I didn't know what could happen, and I thought it was better to be right there. That way, I could act quickly if needed.
The next day we got the news of the San Francisco earthquake. It was an awful disaster. But the market opened down only a couple of points. The bull forces were at work, and the public never is independently responsive to news. You see that all the time. If there is a solid bull foundation, for instance, whether or not what the papers call bull manipulation is going on the same time, certain news items fail to have the effect they would have if the Street was bearish. It is all in the state of sentiment at the time. In this case the Street did not appraise the extent of the catastrophe because it didn’t wish to. Before the day was over prices came back.
The next day, we heard about the San Francisco earthquake. It was a terrible disaster. But the market opened down only a couple of points. The bullish forces were active, and the public isn’t usually independent in their reactions to news. You see that all the time. If there’s a strong bullish foundation, for example, certain news items don’t have the impact they would if the market was bearish, regardless of whether what the papers call bullish manipulation is happening at the same time. It all depends on the sentiment at the moment. In this case, the market didn't recognize the full impact of the disaster because it didn’t want to. By the end of the day, prices rebounded.
I was short five thousand shares. The blow had fallen, but my stock hadn’t. My hunch was of the first water, but my bank account wasn’t growing; not even on paper. The friend who had been in Atlantic City with me when I put out my short line in UP. was glad and sad about it.
I was short five thousand shares. The blow had fallen, but my stock hadn’t. My hunch was spot on, but my bank account wasn’t growing; not even on paper. The friend who had been in Atlantic City with me when I put out my short position in UP was both glad and sad about it.
He told me: “That was some hunch, kid. But, say, when the talent and the money are all on the bull side what’s the use of bucking against them? They are bound to win out.”
He said to me, “That was quite a hunch, kid. But, you know, when all the talent and the money are on the side of the bull, what’s the point of going against them? They’re bound to come out on top.”
“Give them time,” I said. I meant prices. I wouldn’t cover because I knew the damage was enormous and the Union73 Pacific would be one of the worst sufferers. But it was exasperating to see the blindness of the Street.
“Give them time,” I said. I meant prices. I wouldn’t cover because I knew the damage was huge and the Union73 Pacific would be one of the worst affected. But it was frustrating to see how clueless the Street was.
“Give ’em time and your skin will be where all the other bear hides are stretched out in the sun, drying,” he assured me.
“Give them time and your skin will end up where all the other bear hides are laid out in the sun, drying,” he assured me.
“What would you do?” I asked him. “Buy UP. on the strength of the millions of dollars of damage suffered by the Southern Pacific and other lines? Where are the earnings for dividends going to come from after they pay for all they’ve lost? The best you can say is that the trouble may not be as bad as it is painted. But is that a reason for buying the stocks of the roads chiefly affected? Answer me that.”
“What would you do?” I asked him. “Buy UP based on the millions of dollars in damages suffered by Southern Pacific and other lines? Where will the earnings for dividends come from after they cover all their losses? The most optimistic view is that the situation might not be as dire as it seems. But is that a good reason to buy the stocks of the most affected companies? Answer me that.”
But all my friend said was: “Yes, that listens fine. But I tell you, the market doesn’t agree with you. The tape doesn’t lie, does it?”
But all my friend said was: “Yeah, that sounds good. But I’m telling you, the market doesn’t see it that way. The data doesn’t lie, does it?”
“It doesn’t always tell the truth on the instant,” I said.
“It doesn’t always tell the truth right away,” I said.
“Listen. A man was talking to Jim Fisk a little before Black Friday, giving ten good reasons why gold ought to go down for keeps. He got so encouraged by his own words that he ended by telling Fisk that he was going to sell a few million. And Jim Fisk just looked at him and said, “Go ahead! Do! Sell it short and invite me to your funeral.”
“Listen. A guy was chatting with Jim Fisk right before Black Friday, listing off ten solid reasons why gold should drop for good. He got so pumped up by his own arguments that he ended by telling Fisk he was planning to sell a few million. And Jim Fisk just looked at him and said, ‘Go ahead! Do it! Sell short and invite me to your funeral.’”
“Yes,” I said; “and if that chap had sold it short, look at the killing he would have made! Sell some UP. yourself.”
“Yes,” I said; “and if that guy had sold it short, look at the profit he could have made! Sell some UP. yourself.”
“Not I! I’m the kind that thrives best on not rowing against wind and tide.”
“Not me! I’m the kind who does best by going with the flow.”
On the following day, when fuller reports came in, the market began to slide off, but even then not as violently as it should. Knowing that nothing under the sun could stave off a substantial break I doubled up and sold five thousand shares. Oh, by that time it was plain to most people, and my brokers were willing enough. It wasn’t reckless of them or of me, not the way I sized up the market. On the day following, the market began to go for fair. There was the dickens to pay. Of course I pushed my luck for all it was worth. I74 doubled up again and sold ten thousand shares more. It was the only play possible.
The next day, when more reports came in, the market started to drop, but not as drastically as it should have. Realizing that nothing could stop a major decline, I decided to double down and sold five thousand shares. By then, it was obvious to most people, and my brokers were more than willing to help. It wasn't reckless on their part or mine; that’s just how I saw the market. The day after that, the market really took a hit. It was a tough situation. Of course, I pushed my luck as much as I could. I doubled down again and sold another ten thousand shares. It was the only move I could make.
I wasn’t thinking of anything except that I was right—100 per cent right—and that this was a heaven-sent opportunity. It was up to me to take advantage of it. I sold more. Did I think that with such a big line of shorts out, it wouldn’t take much of a rally to wipe out my paper profits and possibly my principal? I don’t know whether I thought of that or not, but if I did it didn’t carry much weight with me. I wasn’t plunging recklessly. I was really playing conservatively. There was nothing that anybody could do to undo the earthquake, was there? They couldn’t restore the crumpled buildings overnight, free, gratis, for nothing, could they? All the money in the world couldn’t help much in the next few hours, could it?
I wasn’t thinking about anything except that I was right—100 percent right—and that this was a perfect opportunity. It was up to me to take advantage of it. I sold more. Did I think that with such a big position in shorts, it wouldn’t take much of a rally to erase my paper profits and possibly my initial investment? I don’t know if I thought about that or not, but if I did, it didn’t matter much to me. I wasn’t acting recklessly. I was actually playing it safe. There was nothing anyone could do to reverse the disaster, right? They couldn’t fix the damaged buildings overnight, for free, could they? All the money in the world wouldn’t help much in the next few hours, would it?
I was not betting blindly. I wasn’t a crazy bear. I wasn’t drunk with success or thinking that because Frisco was pretty well wiped off the map the entire country was headed for the scrap heap. No, indeed! I didn’t look for a panic. Well, the next day I cleaned up. I made two hundred and fifty thousand dollars. It was my biggest winnings up to that time. It was all made in a few days. The Street paid no attention to the earthquake the first day or two. They’ll tell you that it was because the first despatches were not so alarming, but I think it was because it took so long to change the point of view of the public toward the securities markets. Even the professional traders for the most part were slow and shortsighted.
I wasn't gambling without thought. I wasn't being reckless. I wasn't blinded by success or thinking that just because San Francisco was heavily impacted, the whole country was doomed. No way! I wasn't expecting a panic. The next day, I made a profit. I earned two hundred and fifty thousand dollars. It was my biggest win at that point. I made it all in just a few days. The market didn’t really react to the earthquake for the first day or two. Some say it was because the initial reports weren't that alarming, but I believe it was mainly because it took a while for the public’s perspective on the stock market to shift. Even most professional traders were slow to catch on and narrow-minded.
I have no explanation to give you, either scientific or childish. I am telling you what I did, and why, and what came of it. I was much less concerned with the mystery of the hunch than with the fact that I got a quarter of a million out of it. It meant that I could now swing a much bigger line than ever, if or when the time came for it.
I have no explanation to give you, whether scientific or childish. I'm just sharing what I did, why I did it, and what happened as a result. I was way more focused on the fact that I made a quarter of a million than on the mystery of the hunch. It meant I could now handle a much bigger deal than ever, if or when the time came for it.
That summer I went to Saratoga Springs. It was supposed to be a vacation for me, but I kept an eye on the market. To75 begin with, I wasn’t so tired that it bothered me to think about it. And then, everybody I knew up there had or had had an active interest in it. We naturally talked about it. I have noticed that there is quite a difference between talking and trading. Some of these chaps remind you of the bold clerk who talks to his cantankerous employer as to a yellow dog—when he tells you about it.
That summer, I went to Saratoga Springs. It was meant to be a vacation for me, but I kept an eye on the market. At first, I wasn’t so tired that it bothered me to think about it. Plus, everyone I knew up there had or had had a real interest in it. We naturally talked about it. I've noticed there's a big difference between talking and trading. Some of these guys remind you of the bold clerk who talks to his grumpy boss like he’s a pet dog—when he tells you about it.
Harding Brothers had a branch office in Saratoga. Many of their customers were there. But the real reason, I suppose, was the advertising value. Having a branch office in a resort is simply high-class billboard advertising. I used to drop in and sit around with the rest of the crowd. The manager was a very nice chap from the New York office who was there to give the glad hand to friends and strangers and, if possible, to get business. It was a wonderful place for tips—all kinds of tips, horse-race, stock-market, and waiters’. The office knew I didn’t take any, so the manager didn’t come and whisper confidentially in my ear what he’d just got on the q. t. from the New York office. He simply passed over the telegrams, saying, “This is what they’re sending out,” or something of the kind.
Harding Brothers had a branch office in Saratoga. Many of their customers were there. But the real reason, I guess, was the advertising value. Having a branch office in a resort is basically just high-end billboard advertising. I used to drop by and hang out with the rest of the crowd. The manager was a really nice guy from the New York office who was there to greet friends and strangers and, if possible, to bring in business. It was a great spot for tips—all kinds of tips, like horse racing, the stock market, and tips for waiters. The office knew I didn’t take any, so the manager didn’t come over and whisper confidentially in my ear what he’d just gotten on the down-low from the New York office. He would just pass over the telegrams, saying, “This is what they’re sending out,” or something like that.
Of course I watched the market. With me, to look at the quotation board and to read the signs is one process. My good friend Union Pacific, I noticed, looked like going up. The price was high, but the stock acted as if it were being accumulated. I watched it a couple of days without trading in it, and the more I watched it the more convinced I became that it was being bought on balance by somebody who was no piker, somebody who not only had a big bank roll but knew what was what. Very clever accumulation, I thought.
Of course I kept an eye on the market. For me, checking the quote board and reading the signals is all part of the same process. My good friend Union Pacific seemed like it was going up. The price was high, but the stock seemed to be getting accumulated. I watched it for a couple of days without trading, and the more I observed, the more I was convinced that someone serious was buying it, someone who not only had a lot of money but also knew what they were doing. Very smart accumulation, I thought.
As soon as I was sure of this I naturally began to buy it, at about 160. It kept on acting all hunky, and so I kept on buying it, five hundred shares at a clip. The more I bought the stronger it got, without any spurt, and I was feeling very comfortable. I couldn’t see any reason why that stock76 shouldn’t go up a great deal more; not with what I read on the tape.
As soon as I was sure of this, I started buying it, around 160. It kept performing well, so I kept buying it, five hundred shares at a time. The more I bought, the stronger it became, without any sudden jumps, and I felt really comfortable. I didn’t see any reason why that stock76 shouldn’t go up a lot more; not with what I saw on the ticker.
All of a sudden the manager came to me and said they’d got a message from New York—they had a direct wire of course—asking if I was in the office, and when they answered yes, another came saying: “Keep him there. Tell him Mr. Harding wants to speak to him.”
All of a sudden, the manager approached me and said they had received a message from New York—they had a direct wire, of course—asking if I was in the office. When they replied yes, another message came through saying: “Keep him there. Tell him Mr. Harding wants to speak to him.”
I said I’d wait, and bought five hundred shares more of UP. I couldn’t imagine what Harding could have to say to me. I didn’t think it was anything about business. My margin was more than ample for what I was buying. Pretty soon the manager came and told me that Mr. Harding wanted me on the long-distance telephone.
I said I’d wait and bought another five hundred shares of UP. I couldn’t figure out what Harding could want to talk to me about. I didn’t think it had anything to do with business. My margin was more than enough for what I was purchasing. Soon enough, the manager came over and told me that Mr. Harding wanted to speak to me on the long-distance phone.
“Hello, Ed,” I said.
“Hey, Ed,” I said.
But he said, “What the devil’s the matter with you? Are you crazy?”
But he said, “What the hell is wrong with you? Are you out of your mind?”
“Are you?” I said.
“Are you?” I asked.
“What are you doing?” he asked.
“What are you up to?” he asked.
“What do you mean?”
"What do you mean?"
“Buying all that stock.”
"Purchasing all that stock."
“Why, isn’t my margin all right?”
“Why, is my margin not okay?”
“It isn’t a case of margin, but of being a plain sucker.”
“It’s not about the margin; it’s about being a total fool.”
“I don’t get you.”
"I don’t understand you."
“Why are you buying all that Union Pacific?”
“Why are you buying all that Union Pacific stock?”
“It’s going up,” I said.
“It’s rising,” I said.
“Going up, hell! Don’t you know that the insiders are feeding it out to you? You’re just about the easiest mark up there. You’d have more fun losing it on the ponies. Don’t let them kid you.”
“Going up, seriously? Don’t you realize that the insiders are feeding you lies? You’re basically the easiest target up there. You’d have more fun losing your money on the horses. Don’t let them fool you.”
“Nobody is kidding me,” I told him. “I haven’t talked to a soul about it.”
“Nobody is fooling me,” I told him. “I haven’t spoken to anyone about it.”
But he came back at me: “You can’t expect a miracle to save you every time you plunge into that stock. Get out while you’ve still got a chance,” he said. “It’s a crime to be long of that stock at this level—when these highbinders are shoveling it out by the ton.”
But he shot back at me: “You can’t expect a miracle to save you every time you dive into that stock. Get out while you still can,” he said. “It’s a crime to hold onto that stock at this level—when those big shots are unloading it by the truckload.”
77 “The tape says they’re buying it,” I insisted.
77 “The tape says they’re buying it,” I insisted.
“Larry, I got heart disease when your orders began to come in. For the love of Mike, don’t be a sucker. Get out! Right away. It’s liable to bust wide open any minute. I’ve done my duty. Good-by!” And he hung up.
“Larry, I got heart disease when your orders started coming in. For goodness' sake, don’t be a fool. Get out! Right now. It could blow up any minute. I’ve done my part. Goodbye!” And he hung up.
Ed Harding was a very clever chap, unusually well-informed and a real friend, disinterested and kind-hearted. And what was even more, I knew he was in position to hear things. All I had to go by, in my purchases of UP., was my years of studying the behaviour of stocks and my perception of certain symptoms which experience had taught me usually accompanied a substantial rise. I don’t know what happened to me, but I suppose I must have concluded that my tape reading told me the stock was being absorbed simply because very clever manipulation by the insiders made the tape tell a story that wasn’t true. Possibly I was impressed by the pains Ed Harding took to stop me from making what he was so sure would be a colossal mistake on my part. Neither his brains nor his motives were to be questioned. Whatever it was that made me decide to follow his advice, I cannot tell you; but follow it, I did.
Ed Harding was a really smart guy, unusually well-informed and a true friend—selfless and kind. What’s more, I knew he had access to important information. All I had to rely on when buying stocks was my years of studying market behavior and my understanding of certain signs that experience had shown me typically hinted at a big upward movement. I’m not sure what came over me, but I guess I must have thought my analysis suggested the stock was being absorbed simply because some clever manipulation by the insiders was making the data tell a misleading story. I might have been swayed by the effort Ed Harding put into trying to prevent me from making what he was convinced would be a huge mistake. Neither his intelligence nor his intentions were questionable. Whatever led me to decide to take his advice, I can’t say; but take it, I did.
I sold out all my Union Pacific. Of course if it was unwise to be long of it, it was equally unwise not to be short of it. So after I got rid of my long stock I sold four thousand shares short. I put out most of it around 162.
I sold all my Union Pacific stock. Of course, if it was unwise to hold onto it, it was also unwise not to bet against it. So after I got rid of my long position, I sold four thousand shares short. I shorted most of it at around 162.
The next day the directors of the Union Pacific Company declared a 10 per cent dividend on the stock. At first nobody in Wall Street believed it. It was too much like the desperate manœuvre of cornered gamblers. All the newspapers jumped on the directors. But while the Wall Street talent hesitated to act the market boiled over. Union Pacific led, and on huge transactions made a new high-record price. Some of the room traders made fortunes in an hour and I remember later hearing about a rather dull-witted specialist who made a mistake that put three hundred and fifty thousand dollars in his pocket. He sold his seat the following78 week and became a gentleman farmer the following month.
The next day, the directors of the Union Pacific Company declared a 10 percent dividend on the stock. At first, nobody on Wall Street believed it. It seemed too much like the desperate move of cornered gamblers. All the newspapers criticized the directors. But while Wall Street analysts hesitated to take action, the market exploded. Union Pacific led the charge and hit a new record high with massive transactions. Some traders made fortunes in just an hour, and I remember later hearing about a rather slow-witted specialist who made a mistake that netted him three hundred and fifty thousand dollars. He sold his seat the following week and became a gentleman farmer the month after that.
Of course I realised, the moment I heard the news of the declaration of the unprecedented 10 per cent dividend, that I got what I deserved for disregarding the voice of experience and listening to the voice of a tipster. My own convictions I had set aside for the suspicions of a friend, simply because he was disinterested and as a rule knew what he was doing.
Of course, I realized the moment I heard about the unexpected 10 percent dividend that I got what I deserved for ignoring the advice of experience and following a tipster. I had set aside my own beliefs for the doubts of a friend, just because he was unbiased and usually knew what he was talking about.
As soon as I saw Union Pacific making new high records I said to myself, “This is no stock for me to be short of.”
As soon as I saw Union Pacific hitting new all-time highs, I thought to myself, “This is not a stock I should short.”
All I had in the world was up as margin in Harding’s office. I was neither cheered nor made stubborn by the knowledge of that fact. What was plain was that I had read the tape accurately and that I had been a ninny to let Ed Harding shake my own resolution. There was no sense in recriminations, because I had no time to lose; and besides, what’s done is done. So I gave an order to take in my shorts. The stock was around 165 when I sent in that order to buy in the four thousand UP. at the market. I had a three-point loss on it at that figure. Well, my brokers paid 172 and 174 for some of it before they were through. I found when I got my reports that Ed Harding’s kindly intentioned interference cost me forty thousand dollars. A low price for a man to pay for not having the courage of his own convictions! It was a cheap lesson.
All I had in the world was an open position in Harding’s office. I wasn’t uplifted or discouraged by that fact. What was clear was that I had read the market correctly and that I had been foolish to let Ed Harding shake my confidence. There was no point in blaming myself, because I had no time to waste; besides, what's done is done. So I ordered to close my short position. The stock was around 165 when I placed that order to buy in my four thousand shares of UP at the market price. I had taken a three-point loss at that price. Well, my brokers ended up paying 172 and 174 for some of it before they were done. When I got my reports, I realized Ed Harding’s well-meaning interference cost me forty thousand dollars. A low price for a man to pay for not having the courage of his own convictions! It was a cheap lesson.
I wasn’t worried, because the tape said still higher prices. It was an unusual move and there were no precedents for the action of the directors, but I did this time what I thought I ought to do. As soon as I had given the first order to buy four thousand shares to cover my shorts I decided to profit by what the tape indicated and so I went along. I bought four thousand shares and held that stock until the next morning. Then I got out. I not only made up the forty thousand dollars I had lost but about fifteen thousand besides. If Ed Harding hadn’t tried to save me money I’d have made a killing. But he did me a very great service, for it was the lesson79 of that episode that, I firmly believe, completed my education as a trader.
I wasn’t worried because the ticker showed even higher prices. It was an unusual move, and there were no precedents for the directors' actions, but this time I did what I thought was right. After I placed the first order to buy four thousand shares to cover my short positions, I decided to take advantage of what the ticker indicated, so I went for it. I bought four thousand shares and held onto them until the next morning. Then I sold them. Not only did I recover the forty thousand dollars I had lost, but I also made an additional fifteen thousand. If Ed Harding hadn’t tried to save me money, I would have made a huge profit. But he did me a great service, because I truly believe that this experience taught me a crucial lesson that completed my education as a trader.
It was not that all I needed to learn was not to take tips but follow my own inclination. It was that I gained confidence in myself and I was able finally to shake off the old method of trading. That Saratoga experience was my last haphazard, hit-or-miss operation. From then on I began to think of basic conditions instead of individual stocks. I promoted myself to a higher grade in the hard school of speculation. It was a long and difficult step to take.
It wasn't just that I needed to learn not to rely on tips but to trust my own instincts. I gained confidence in myself and was finally able to let go of my old trading methods. That experience at Saratoga was my last random, trial-and-error attempt. From then on, I started to consider the overall conditions rather than just individual stocks. I leveled up in the tough school of speculation. It was a long and challenging step to take.
80
80
VII
I never hesitate to tell a man that I am bullish or bearish. But I do not tell people to buy or sell any particular stock. In a bear market all stocks go down and in a bull market they go up. I don’t mean of course that in a bear market caused by a war, ammunition shares do not go up. I speak in a general sense. But the average man doesn’t wish to be told that it is a bull or a bear market. What he desires is to be told specifically which particular stock to buy or sell. He wants to get something for nothing. He does not wish to work. He doesn’t even wish to have to think. It is too much bother to have to count the money that he picks up from the ground.
I never hold back to let someone know whether I’m feeling optimistic or pessimistic about the market. But I don’t advise people to buy or sell specific stocks. In a bear market, all stocks decline, and in a bull market, they rise. I don’t mean to imply that during a bear market triggered by a war, stocks in ammunition companies won’t increase in value. I’m speaking generally. However, the average person doesn’t want to hear about whether it’s a bull or bear market. What they really want is specific advice on which stock to buy or sell. They’re looking for a way to get something for nothing. They don’t want to put in any effort. They don’t even want to think about it. Counting the money they find on the ground is too much hassle.
Well, I wasn’t that lazy, but I found it easier to think of individual stocks than of the general market and therefore of individual fluctuations rather than of general movements. I had to change and I did.
Well, I wasn’t that lazy, but I found it easier to think about individual stocks than the overall market, and therefore to focus on individual changes rather than general trends. I had to change, and I did.
People don’t seem to grasp easily the fundamentals of stock trading. I have often said that to buy on a rising market is the most comfortable way of buying stocks. Now, the point is not so much to buy as cheap as possible or go short at top prices, but to buy or sell at the right time. When I am bearish and I sell a stock, each sale must be at a lower level than the previous sale. When I am buying, the reverse is true. I must buy on rising scale. I don’t buy long stock on a scale down, I buy on a scale up.
People often have a hard time understanding the basics of stock trading. I’ve frequently said that buying in a rising market is the easiest way to purchase stocks. The key isn’t just about getting the lowest price or shorting at peak prices, but about buying or selling at the right moment. When I’m feeling bearish and I sell a stock, each sale needs to happen at a lower price than the last one. When I’m buying, it’s the opposite. I need to buy as prices rise. I don’t purchase stocks when the prices are dropping; I buy when the prices are going up.
Let us suppose, for example, that I am buying some stock.81 I’ll buy two thousand shares at 110. If the stock goes up to 111 after I buy it I am, at least temporarily, right in my operation, because it is a point higher; it shows me a profit. Well, because I am right I go in and buy another two thousand shares. If the market is still rising I buy a third lot of two thousand shares. Say the price goes up to 114. I think it is enough for the time being. I now have a trading basis to work from. I am long six thousand shares at an average of 111¾, and the stock is selling at 114. I won’t buy any more just then. I wait and see. I figure that at some stage of the rise there is going to be a reaction. I want to see how the market takes care of itself after that reaction. It will probably react to where I got my third lot. Say that after going higher it falls back to 112¼, and then rallies. Well, just as it goes back to 113¾ I shoot an order to buy four thousand—at the market of course. Well, if I get that four thousand at 113¾ I know something is wrong and I’ll give a testing order—that is, I’ll sell one thousand shares to see how the market takes it. But suppose that of the order to buy the four thousand shares that I put in when the price was 113¾ I get two thousand at 114 and five hundred at 114½ and the rest on the way up so that for the last five hundred I pay 115½. Then I know I am right. It is the way I get the four thousand shares that tells me whether I am right in buying that particular stock at that particular time—for of course I am working on the assumption that I have checked up general conditions pretty well and they are bullish. I never want to buy stocks too cheap or too easily.
Let’s say, for example, that I’m buying some stock.81 I’ll buy two thousand shares at 110. If the stock goes up to 111 after I buy it, then I’ve made the right call, at least for now, because it's a point higher; it shows me a profit. Since I’m right, I go in and buy another two thousand shares. If the market keeps rising, I buy a third set of two thousand shares. Let’s say the price rises to 114. I think that’s enough for now. I now have a solid base to work from. I own six thousand shares at an average of 111¾, and the stock is currently selling at 114. I won’t buy more at this moment. I’ll wait and see. I believe there will be a pullback at some point during the rise. I want to observe how the market reacts after that pullback. It will likely drop back to where I got my third lot. Suppose it climbs higher and then falls back to 112¼, and then rallies. Well, just as it goes back to 113¾, I place an order to buy four thousand shares—at the market price, of course. If I manage to get that four thousand at 113¾, I’ll know something is off, so I’ll place a small test order—that is, I’ll sell one thousand shares to see how the market reacts. But let’s say that from the order to buy four thousand shares at 113¾, I get two thousand at 114, and five hundred at 114½, and the remaining shares as the price rises, ending up paying 115½ for the last five hundred. Then I know I’m on the right track. The way I acquire the four thousand shares tells me whether I made a good decision in buying that particular stock at this specific time—because, of course, I’m working under the assumption that I’ve reviewed general conditions thoroughly and they are favorable. I never want to buy stocks that are too cheap or too easily.
I remember a story I heard about Deacon S. V. White when he was one of the big operators of the Street. He was a very fine old man, clever as they make them, and brave. He did some wonderful things in his day, from all I’ve heard.
I remember a story I heard about Deacon S. V. White when he was a major player on the Street. He was a great old man, as smart as they come, and brave. He did some amazing things in his time, from what I've gathered.
It was in the old days when Sugar was one of the most continuous purveyors of fireworks in the market. H. O. Havemeyer, president of the company, was in the heyday of his power. I gather from talks with the old-timers that82 H.O. and his following had all the resources of cash and cleverness necessary to put through successfully any deal in their own stock. They tell me that Havemeyer trimmed more small professional traders in that stock than any other insider in any other stock. As a rule, the floor traders are more likely to thwart the insiders’ game than help it.
It was back in the day when Sugar was one of the top sellers of fireworks in the market. H. O. Havemeyer, the president of the company, was at the peak of his influence. From conversations with the old-timers, I learned that H. O. and his team had all the cash and smarts needed to successfully pull off any deal with their own stock. They say that Havemeyer outsmarted more small professional traders in that stock than any other insider with any other stock. Generally, floor traders are more likely to disrupt the insiders' plans than support them.
One day a man who knew Deacon White rushed into the office all excited and said, “Deacon, you told me if I ever got any good information to come to you at once with it and if you used it you’d carry me for a few hundred shares.” He paused for breath and for confirmation.
One day, a man who knew Deacon White rushed into the office, all excited, and said, “Deacon, you told me that if I ever got any valuable information, I should come to you right away, and if you used it, you’d get me a few hundred shares.” He paused to catch his breath and to check for confirmation.
The deacon looked at him in that meditative way he had and said, “I don’t know whether I ever told you exactly that or not, but I am willing to pay for information that I can use.”
The deacon looked at him in his usual thoughtful manner and said, “I’m not sure if I’ve ever told you this clearly, but I’m ready to pay for information that I can actually use.”
“Well, I’ve got it for you.”
“Well, I have it for you.”
“Now, that’s nice,” said the deacon, so mildly that the man with the info swelled up and said, “Yes, sir, deacon.” Then he came closer so nobody else would hear and said, “H. O. Havemeyer is buying Sugar.”
“Now, that’s nice,” said the deacon, in such a calm way that the man with the info puffed up and replied, “Yes, sir, deacon.” Then he leaned in closer so nobody else would hear and said, “H. O. Havemeyer is buying Sugar.”
“Is he?” asked the deacon quite calmly.
“Is he?” asked the deacon in a calm manner.
It peeved the informant, who said impressively: “Yes, sir. Buying all he can get, deacon.”
It annoyed the informant, who said confidently, “Yes, sir. Buying all he can get, deacon.”
“My friend, are you sure?” asked old S.V.
“My friend, are you sure?” asked the old man, S.V.
“Deacon, I know it for a positive fact. The old inside gang are buying all they can lay their hands on. It’s got something to do with the tariff and there’s going to be a killing in the common. It will cross the preferred. And that means a sure thirty points for a starter.”
“Deacon, I know for sure. The old inside crew is buying up everything they can get. It’s related to the tariff, and there’s going to be a huge profit in the common. It will outperform the preferred. And that means a guaranteed thirty points to start.”
“D’you really think so?” And the old man looked at him over the top of the old-fashioned silver-rimmed spectacles that he had put on to look at the tape.
“Do you really think so?” The old man looked at him over the rim of his old-fashioned silver-rimmed glasses that he had put on to check the tape.
“Do I think so? No, I don’t think so; I know so. Absolutely! Why, deacon, when H. O. Havemeyer and his friends buy Sugar as they’re doing now they’re never satisfied with anything less than forty points net. I shouldn’t be surprised83 to see the market get away from them any minute and shoot up before they’ve got their full lines. There ain’t as much of it kicking around the brokers’ offices as there was a month ago.”
“Do I think so? No, I don’t think so; I know so. Absolutely! Why, deacon, when H. O. Havemeyer and his friends buy Sugar like they’re doing now, they’re never satisfied with anything less than a forty-point net gain. I wouldn’t be surprised to see the market take off any minute and shoot up before they’ve got their full orders. There’s not as much of it floating around the brokers’ offices as there was a month ago.”
“He’s buying Sugar, eh?” repeated the deacon absently.
“He’s buying Sugar, right?” repeated the deacon absentmindedly.
“Buying it? Why, he’s scooping it in as fast as he can without putting up the price on himself.”
“Buying it? He’s grabbing it as quickly as he can without increasing the price for himself.”
“So?” said the deacon. That was all.
“So?” said the deacon. That was it.
But it was enough to nettle the tipster, and he said, “Yes, sir-ree! And I call that very good information. Why, it’s absolutely straight.”
But it was enough to annoy the tipster, and he said, “Yes, sir! And I think that’s really good information. Why, it’s completely reliable.”
“Is it?”
"Really?"
“Yes; and it ought to be worth a whole lot. Are you going to use it?”
“Yes; and it should be worth a lot. Are you going to use it?”
“Oh, yes. I’m going to use it.”
“Oh, yes. I’m going to use it.”
“When?” asked the information bringer suspiciously.
“When?” asked the messenger warily.
“Right away.” And the deacon called: “Frank!” It was the first name of his shrewdest broker, who was then in the adjoining room.
"Right away." And the deacon shouted, "Frank!" It was the first name of his smartest broker, who was in the next room.
“Yes, sir,” said Frank.
“Yes, sir,” Frank replied.
“I wish you’d go over to the Board and sell ten thousand Sugar.”
“I wish you’d head over to the Board and sell ten thousand Sugar.”
“Sell?” yelled the tipster. There was such suffering in his voice that Frank, who had started out at a run, halted in his tracks.
“Sell?” yelled the tipster. There was so much pain in his voice that Frank, who had started out running, stopped in his tracks.
“Why, yes,” said the deacon mildly.
“Sure,” the deacon said calmly.
“But I told you H. O. Havemeyer was buying it!”
“But I told you H. O. Havemeyer was buying it!”
“I know you did, my friend,” said the deacon calmly; and turning to the broker: “Make haste, Frank!”
“I know you did, my friend,” said the deacon calmly; and turning to the broker: “Hurry up, Frank!”
The broker rushed out to execute the order and the tipster turned red.
The broker hurried out to place the order, and the tipster blushed.
“I came in here,” he said furiously, “with the best information I ever had. I brought it to you because I thought you were my friend, and square. I expected you to act on it—”
“I came in here,” he said angrily, “with the best information I ever had. I brought it to you because I thought you were my friend and honest. I expected you to take action on it—”
“I am acting on it,” interrupted the deacon in a tranquillising voice.
“I’m working on it,” interrupted the deacon in a calming voice.
84 “But I told you H.O. and his gang were buying!”
84 “But I told you H.O. and his crew were buying!”
“That’s right. I heard you.”
“Yep. I heard you.”
“Buying! Buying! I said buying!” shrieked the tipster.
“Buying! Buying! I said buying!” screamed the tipster.
“Yes, buying! That is what I understood you to say,” the deacon assured him. He was standing by the ticker, looking at the tape.
“Yes, buying! That’s what I thought you meant,” the deacon confirmed. He was standing by the ticker, watching the tape.
“But you are selling it.”
"But you're selling it."
“Yes; ten thousand shares.” And the deacon nodded. “Selling it, of course.”
“Yes; ten thousand shares.” The deacon nodded. “Of course, selling it.”
He stopped talking to concentrate on the tape and the tipster approached to see what the deacon saw, for the old man was very foxy. While he was looking over the deacon’s shoulder a clerk came in with a slip, obviously the report from Frank. The deacon barely glanced at it. He had seen on the tape how his order had been executed.
He stopped talking to focus on the tape, and the tipster leaned in to see what the deacon was seeing because the old man was quite clever. As he was looking over the deacon’s shoulder, a clerk came in with a slip, clearly the report from Frank. The deacon barely looked at it. He had already seen on the tape how his order had been carried out.
It made him say to the clerk, “Tell him to sell another ten thousand Sugar.”
It made him say to the clerk, “Tell him to sell another ten thousand Sugar.”
“Deacon, I swear to you that they really are buying the stock!”
“Deacon, I promise you they are actually buying the stock!”
“Did Mr. Havemeyer tell you?” asked the deacon quietly.
“Did Mr. Havemeyer tell you?” the deacon asked softly.
“Of course not! He never tells anybody anything. He would not bat an eyelid to help his best friend make a nickel. But I know this is true.”
"Of course not! He never tells anyone anything. He wouldn't hesitate to help his best friend make a quick buck. But I know this is true."
“Do not allow yourself to become excited, my friend.” And the deacon held up a hand. He was looking at the tape. The tip-bringer said, bitterly:
“Don’t get too worked up, my friend.” And the deacon raised a hand. He was watching the tape. The tip-bringer said, bitterly:
“If I had known you were going to do the opposite of what I expected I’d never have wasted your time or mine. But I am not going to feel glad when you cover that stock at an awful loss. I’m sorry for you, deacon. Honest! If you’ll excuse me I’ll go elsewhere and act on my own information.”
“If I had known you were going to do the opposite of what I expected, I wouldn’t have wasted your time or mine. But I’m not going to be happy when you sell that stock at a huge loss. I feel bad for you, deacon. Really! If you don’t mind, I’ll go somewhere else and act based on my own information.”
“I’m acting on it. I think I know a little about the market; not as much, perhaps, as you and your friend H. O. Havemeyer, but still a little. What I am doing is what my experience tells me is the wise thing to do with that information you brought me. After a man has been in Wall Street as long85 as I have he is grateful for anybody who feels sorry for him. Remain calm, my friend.”
“I’m taking action on it. I think I have some knowledge about the market; maybe not as much as you and your friend H. O. Havemeyer, but still some. What I’m doing is what my experience tells me is the smart move with the information you shared. After a person has been on Wall Street as long as I have, he appreciates anyone who shows him sympathy. Stay calm, my friend.”
The man just stared at the deacon, for whose judgment and nerve he had great respect.
The man just stared at the deacon, whom he respected greatly for his judgment and courage.
Pretty soon the clerk came in again and handed a report to the deacon, who looked at it and said: “Now tell him to buy thirty thousand Sugar. Thirty thousand!”
Pretty soon, the clerk came back in and handed a report to the deacon, who looked at it and said, “Now tell him to buy thirty thousand Sugar. Thirty thousand!”
The clerk hurried away and the tipster just grunted and looked at the old gray fox.
The clerk rushed off, and the tipster just grunted and glanced at the old gray fox.
“My friend,” the deacon explained kindly, “I did not doubt that you were telling me the truth as you saw it. But even if I had heard H. O. Havemeyer tell you himself, I still would have acted as I did. For there was only one way to find out if anybody was buying the stock in the way you said H. O. Havemeyer and his friends were buying it, and that was to do what I did. The first ten thousand shares went fairly easily. It was not quite conclusive. But the second ten thousand was absorbed by a market that did not stop rising. The way the twenty thousand shares were taken by somebody proved to me that somebody was in truth willing to take all the stock that was offered. It doesn’t particularly matter at this point who that particular somebody may be. So I have covered my shorts and am long ten thousand shares, and I think that your information was good as far as it went.”
“My friend,” the deacon explained kindly, “I had no doubt that you were telling me the truth as you saw it. But even if I had heard H. O. Havemeyer say it himself, I still would have acted as I did. The only way to find out if anyone was buying the stock the way you said H. O. Havemeyer and his friends were buying it was to do what I did. The first ten thousand shares went pretty easily. It wasn’t a conclusive result. But the second ten thousand was absorbed by a market that just kept rising. The way the twenty thousand shares were taken by someone proved to me that someone was indeed willing to take all the stock available. It doesn’t really matter at this point who that someone is. So I’ve covered my shorts and am holding ten thousand shares, and I think your information was solid as far as it went.”
“And how far does it go?” asked the tipster.
“And how far does it go?” asked the tipster.
“You have five hundred shares in this office at the average price of the ten thousand shares,” said the deacon. “Good day, my friend. Be calm the next time.”
“You have five hundred shares in this office at the average price of the ten thousand shares,” said the deacon. “Goodbye, my friend. Stay calm next time.”
“Say, deacon,” said the tipster, “won’t you please sell mine when you sell yours? I don’t know as much as I thought I did.”
“Hey, deacon,” said the tipster, “could you please sell mine when you sell yours? I realize I don’t know as much as I thought I did.”
That’s the theory. That is why I never buy stocks cheap. Of course I always try to buy effectively—in such a way as to help my side of the market. When it comes to selling stocks,86 it is plain that nobody can sell unless somebody wants those stocks.
That’s the theory. That’s why I never buy stocks when they're cheap. Of course, I always aim to buy smart—so that I can benefit my side of the market. When it comes to selling stocks,86 it’s clear that nobody can sell unless someone wants to buy those stocks.
If you operate on a large scale you will have to bear that in mind all the time. A man studies conditions, plans his operations carefully and proceeds to act. He swings a pretty fair line and he accumulates a big profit—on paper. Well, that man can’t sell at will. You can’t expect the market to absorb fifty thousand shares of one stock as easily as it does one hundred. He will have to wait until he has a market there to take it. There comes the time when he thinks the requisite buying power is there. When that opportunity comes he must seize it. As a rule he will have been waiting for it. He has to sell when he can, not when he wants to. To learn the time, he has to watch and test. It is no trick to tell when the market can take what you give it. But in starting a movement it is unwise to take on your full line unless you are convinced that conditions are exactly right. Remember that stocks are never too high for you to begin buying or too low to begin selling. But after the initial transaction, don’t make a second unless the first shows you a profit. Wait and watch. That is where your tape reading comes in—to enable you to decide as to the proper time for beginning. Much depends upon beginning at exactly the right time. It took me years to realize the importance of this. It also cost me some hundreds of thousands of dollars.
If you're working on a large scale, you need to keep that in mind all the time. A person studies the conditions, carefully plans their actions, and then goes for it. They make a decent profit—on paper. However, that person can’t just sell whenever they want. You can’t expect the market to absorb fifty thousand shares of one stock as easily as it does one hundred. They will have to wait until there’s a market ready to take it. Eventually, they will feel that the necessary buying power is there. When that opportunity arises, they need to take it. Typically, they will have been waiting for it. They have to sell when they can, not when they want to. To know the right moment, they need to watch and test. It’s not hard to tell when the market can handle what you want to sell. But when starting a movement, it’s unwise to go all in unless you’re sure that conditions are exactly right. Keep in mind that stocks are never too high to start buying or too low to start selling. But after the first transaction, don’t make a second unless the first one makes you a profit. Wait and observe. This is where your tape reading comes in—to help you decide the right time to start. A lot depends on starting at just the right moment. It took me years to understand the importance of this. It also cost me several hundred thousand dollars.
I don’t mean to be understood as advising persistent pyramiding. A man can pyramid and make big money that he couldn’t make if he didn’t pyramid; of course. But what I meant to say was this: Suppose a man’s line is five hundred shares of stock. I say that he ought not to buy it all at once; not if he is speculating. If he is merely gambling the only advice I have to give him is, don’t!
I don’t mean to suggest that you should constantly use pyramiding. A person can pyramid and make a lot of money that he wouldn’t otherwise make; obviously. But what I intended to say is this: Suppose someone’s position is five hundred shares of stock. I believe he shouldn’t buy it all at once; not if he’s speculating. If he’s just gambling, my only advice is, don’t!
Suppose he buys his first hundred, and that promptly shows him a loss. Why should he go to work and get more stock? He ought to see at once that he is in wrong; at least temporarily.
Suppose he buys his first hundred, and that quickly shows him a loss. Why should he go to work and get more stock? He should realize right away that he’s in the wrong; at least for now.
87
87
VIII
The Union Pacific incident in Saratoga in the summer of 1906 made me more independent than ever of tips and talk—that is, of the opinions and surmises and suspicions of other people, however friendly or however able they might be personally. Events, not vanity, proved for me that I could read the tape more accurately than most of the people about me. I also was better equipped than the average customer of Harding Brothers in that I was utterly free from speculative prejudices. The bear side doesn’t appeal to me any more than the bull side, or vice versa. My one steadfast prejudice is against being wrong.
The Union Pacific event in Saratoga during the summer of 1906 made me more self-reliant than ever when it comes to tips and gossip—that is, the opinions and guesses of others, no matter how friendly or skilled they might be. Events, not pride, showed me that I could analyze the market more effectively than most people around me. I was also better prepared than the average customer at Harding Brothers because I was completely free from speculative biases. I have no preference for the bear side any more than the bull side, or vice versa. My only firm bias is against being wrong.
Even as a lad I always got my own meanings out of such facts as I observed. It is the only way in which the meaning reaches me. I cannot get out of facts what somebody tells me to get. They are my facts, don’t you see? If I believe something you can be sure it is because I simply must. When I am long of stocks it is because my reading of conditions has made me bullish. But you find many people, reputed to be intelligent, who are bullish because they have stocks. I do not allow my possessions—or my prepossessions either—to do any thinking for me. That is why I repeat that I never argue with the tape. To be angry at the market because it unexpectedly or even illogically goes against you is like getting mad at your lungs because you have pneumonia.
Even as a kid, I always interpreted the facts I observed in my own way. That’s the only way I can really grasp their meaning. I can’t just extract what someone tells me I should from the facts. They’re my facts, you know? If I believe something, it’s because I absolutely have to. When I’m holding a lot of stocks, it’s because my assessment of the situation has made me optimistic. But there are many people, who are considered smart, being optimistic just because they own stocks. I don’t let my assets—or my biases—do any thinking for me. That’s why I insist I never argue with the market. Getting upset with the market for going against you unexpectedly or even illogically is like getting angry at your lungs for having pneumonia.
I had been gradually approaching the full realization of how much more than tape reading there was to stock88 speculation. Old man Partridge’s insistence on the vital importance of being continuously bullish in a bull market doubtless made my mind dwell on the need above all other things of determining the kind of market a man is trading in. I began to realize that the big money must necessarily be in the big swing. Whatever might seem to give a big swing its initial impulse, the fact is that its continuance is not the result of manipulations by pools or artifice by financiers, but depends upon basic conditions. And no matter who opposes it, the swing must inevitably run as far and as fast and as long as the impelling forces determine.
I had been slowly coming to understand that stock speculation involved so much more than just reading tape. Old man Partridge’s constant emphasis on the crucial importance of staying bullish in a bull market surely made me reflect on the need to understand the type of market a person is trading in more than anything else. I started to see that the real money is made in the big swings. No matter what seems to trigger a big swing, the truth is its continuation isn’t due to manipulation by pools or tricks by financiers, but relies on fundamental conditions. And regardless of who tries to stop it, the swing will inevitably go as far, as fast, and as long as the driving forces dictate.
After Saratoga I began to see more clearly—perhaps I should say more maturely—that since the entire list moves in accordance with the main current there was not so much need as I had imagined to study individual plays or the behaviour of this or the other stock. Also, by thinking of the swing a man was not limited in his trading. He could buy or sell the entire list. In certain stocks a short line is dangerous after a man sells more than a certain percentage of the capital stock, the amount depending on how, where and by whom the stock is held. But he could sell a million shares of the general list—if he had the price—without the danger of being squeezed. A great deal of money used to be made periodically by insiders in the old days out of the shorts and their carefully fostered fears of corners and squeezes.
After Saratoga, I started to understand things more clearly—probably more maturely. Since the entire list moves in line with the main trend, there wasn't as much need as I thought to study individual stocks or the behavior of this or that stock. Also, by thinking about the overall market swing, a person wasn't limited in their trading options. They could buy or sell stocks across the entire list. In certain stocks, taking a short position can be risky after selling more than a specific percentage of the total stock, with the exact amount depending on how, where, and by whom the stock is held. But they could sell a million shares of the general market—if they had the funds—without the risk of getting squeezed. A lot of money used to be made periodically by insiders in the past by exploiting short sellers and their well-cultivated fears of price spikes and short squeezes.
Obviously the thing to do was to be bullish in a bull market and bearish in a bear market. Sounds silly, doesn’t it? But I had to grasp that general principle firmly before I saw that to put it into practice really meant to anticipate probabilities. It took me a long time to learn to trade on those lines. But in justice to myself I must remind you that up to then I had never had a big enough stake to speculate that way. A big swing will mean big money if your line is big, and to be able to swing a big line you need a big balance at your broker’s.
Clearly, the right approach was to be optimistic in a bull market and pessimistic in a bear market. Sounds a bit ridiculous, doesn’t it? But I had to really understand that basic principle before I realized that putting it into practice actually meant anticipating probabilities. It took me a long time to learn how to trade this way. However, to be fair to myself, I need to point out that until then, I had never had enough money to speculate like that. A significant swing can lead to big profits if you're investing a large amount, and to be able to handle a big investment, you need a substantial balance with your broker.
I always had—or felt that I had—to make my daily bread89 out of the stock market. It interfered with my efforts to increase the stake available for the more profitable but slower and therefore more immediately expensive method of trading on swings.
I always felt like I had to make my daily living from the stock market. It got in the way of my attempts to grow the amount I could invest in the more profitable but slower, and thus more costly, method of swing trading.89
But not only did my confidence in myself grow stronger but my brokers ceased to think of me as a sporadically lucky Boy Plunger. They had made a great deal out of me in commissions, but now I was in a fair way to become their star customer and as such to have a value beyond the actual volume of my trading. A customer who makes money is an asset to any broker’s office.
But not only did my confidence in myself grow stronger, but my brokers stopped seeing me as just a lucky amateur. They had earned a lot from me in commissions, but now I was on track to become their top client and, as such, I had a value that went beyond just how much I was trading. A customer who makes money is an asset to any broker’s office.
The moment I ceased to be satisfied with merely studying the tape I ceased to concern myself exclusively with the daily fluctuations in specific stocks, and when that happened I simply had to study the game from a different angle. I worked back from the quotation to first principles; from price-fluctuations to basic conditions.
The moment I stopped being satisfied with just looking at the tape, I stopped focusing solely on the daily changes in specific stocks. When that happened, I had to approach the game from a different perspective. I traced back from the quotes to the fundamental principles; from price fluctuations to the underlying conditions.
Of course I had been reading the daily dope regularly for a long time. All traders do. But much of it was gossip, some of it deliberately false, and the rest merely the personal opinion of the writers. The reputable weekly reviews when they touched upon underlying conditions were not entirely satisfactory to me. The point of view of the financial editors was not mine as a rule. It was not a vital matter for them to marshal their facts and draw their conclusions from them, but it was for me. Also there was a vast difference in our appraisal of the element of time. The analysis of the week that had passed was less important to me than the forecast of the weeks that were to come.
Of course, I had been reading the daily updates regularly for a long time. All traders do. But a lot of it was gossip, some of it intentionally false, and the rest was just the personal opinions of the writers. The reputable weekly reviews, when they discussed underlying conditions, weren't completely satisfactory to me. The financial editors' perspectives usually didn’t align with mine. For them, it wasn’t essential to gather all their facts and draw conclusions from them, but it was for me. There was also a huge difference in how we viewed the element of time. The analysis of the past week mattered less to me than the forecast for the upcoming weeks.
For years I had been the victim of an unfortunate combination of inexperience, youth and insufficient capital. But now I felt the elation of a discoverer. My new attitude toward the game explained my repeated failures to make big money in New York. But now with adequate resources, experience and confidence, I was in such a hurry to try the new key that I did not notice that there was another lock on the90 door—a time lock! It was a perfectly natural oversight. I had to pay the usual tuition—a good whack per each step forward.
For years, I had been held back by a frustrating mix of being inexperienced, young, and low on funds. But now, I felt the excitement of a discoverer. My fresh perspective on the game clarified why I had repeatedly failed to make big money in New York. But now, with enough resources, experience, and confidence, I was so eager to try the new approach that I didn’t notice there was another lock on the90 door—a time lock! It was an easily missed oversight. I had to pay the usual price—taking a hit with each step forward.
I studied the situation in 1906 and I thought that the money outlook was particularly serious. Much actual wealth the world over had been destroyed. Everybody must sooner or later feel the pinch, and therefore nobody would be in position to help anybody. It would not be the kind of hard times that comes from the swapping of a house worth ten thousand dollars for a carload of race horses worth eight thousand dollars. It was the complete destruction of the house by fire and of most of the horses by a railroad wreck. It was good hard cash that went up in cannon smoke in the Boer War, and the millions spent for feeding nonproducing soldiers in South Africa meant no help from British investors as in the past. Also, the earthquake and the fire in San Francisco and other disasters touched everybody—manufacturers, farmers, merchants, labourers and millionaires. The railroads must suffer greatly. I figured that nothing could stave off one peach of a smash. Such being the case there was but one thing to do—sell stocks!
I looked at the situation in 1906 and believed the financial outlook was really serious. A lot of actual wealth around the world had been wiped out. Sooner or later, everyone would feel the impact, and that meant no one would be in a position to help anyone else. It wasn't the usual tough times that come from trading a house worth ten thousand dollars for a load of racehorses worth eight thousand dollars. It was the total loss of the house in a fire and most of the horses in a train wreck. It was actual cash that went up in smoke during the Boer War, and the millions spent to support nonproductive soldiers in South Africa meant no support from British investors like before. Also, the earthquake and fire in San Francisco, along with other disasters, affected everyone—manufacturers, farmers, merchants, laborers, and millionaires. The railroads were bound to suffer a lot. I figured that nothing could prevent a big crash. Given that, there was only one thing to do—sell stocks!
I told you I had already observed that my initial transaction, after I made up my mind which way I was going to trade, was apt to show me a profit. And now when I decided to sell I plunged. Since we undoubtedly were entering upon a genuine bear market I was sure I should make the biggest killing of my career.
I mentioned that I had noticed my first trade, once I decided which direction to go, usually ended up being profitable. And now that I chose to sell, I went all in. Since we were definitely starting a real bear market, I was convinced I was going to make the biggest profit of my career.
The market went off. Then it came back. It shaded off and then it began to advance steadily. My paper profits vanished and paper losses grew. One day it looked as if not a bear would be left to tell the tale of the strictly genuine bear market. I couldn’t stand the gaff. I covered. It was just as well. If I hadn’t I wouldn’t have had enough to buy a postal card. I lost most of my fur, but it was better to live to fight another day.
The market dropped, then it bounced back. It declined and then started to rise consistently. My paper profits disappeared and my paper losses increased. One day, it seemed like there wouldn't be a single bear left to share stories about the real bear market. I couldn’t handle the pressure. I pulled out. It was for the best. If I hadn’t, I wouldn’t have had enough to buy a postcard. I lost most of my investment, but it was better to survive and fight another day.
I had made a mistake. But where? I was bearish in a91 bear market. That was wise. I had sold stocks short. That was proper. I had sold them too soon. That was costly. My position was right but my play was wrong. However, every day brought the market nearer to the inevitable smash. So I waited and when the rally began to falter and pause I let them have as much stock as my sadly diminished margins permitted. I was right this time—for exactly one whole day, for on the next there was another rally. Another big bite out of yours truly! So I read the tape and covered and waited. In due course I sold again—and again they went down promisingly and then they rudely rallied.
I had made a mistake. But where? I was bearish in a91 bear market. That was smart. I had sold stocks short. That was the right move. I had sold them too early. That was expensive. My position was correct, but my execution was off. However, every day brought the market closer to the inevitable crash. So I waited, and when the rally started to weak and pause, I let them have as much stock as my sadly reduced margins allowed. I was right this time—for exactly one whole day, because the next day there was another rally. Another big hit to me! So I read the tape, covered my position, and waited. Eventually, I sold again—and once more, they went down promisingly and then abruptly rallied.
It looked as if the market were doing its best to make me go back to my old and simple ways of bucket-shop trading. It was the first time I had worked with a definite forward-looking plan embracing the entire market instead of one or two stocks. I figured that I must win if I held out. Of course at that time I had not developed my system of placing my bets or I would have put out my short line on a declining market, as I explained to you the last time. I would not then have lost so much of my margin. I would have been wrong but not hurt. You see, I had observed certain facts but had not learned to co-ordinate them. My incomplete observation not only did not help but actually hindered.
It seemed like the market was trying to push me back to my old, simple ways of trading. It was the first time I had worked with a clear forward-looking plan that covered the entire market instead of just one or two stocks. I thought I would win if I just held on. At that time, though, I hadn't figured out my system for placing my bets; otherwise, I would have shorted a declining market, like I explained last time. I wouldn't have lost so much of my margin. I would have been wrong but not hurt. You see, I had noticed certain facts but hadn’t learned how to connect them. My incomplete observations not only didn’t help but actually made things worse.
I have always found it profitable to study my mistakes. Thus I eventually discovered that it was all very well not to lose your bear position in a bear market, but that at all times the tape should be read to determine the propitiousness of the time for operating. If you begin right you will not see your profitable position seriously menaced; and then you will find no trouble in sitting tight.
I’ve always thought it was useful to learn from my mistakes. So, I eventually realized that while it’s important not to lose your short position in a down market, you should always pay attention to the ticker tape to figure out the right timing for trading. If you start off correctly, you won’t see your profitable position seriously threatened; and then you’ll find it easy to hold your ground.
Of course to-day I have greater confidence in the accuracy of my observations—in which neither hopes nor hobbies play any part—and also I have greater facilities for verifying my facts as well as for variously testing the correctness of my views. But in 1906 the succession of rallies dangerously impaired my margins.
Of course, today I have more confidence in the accuracy of my observations—where neither hopes nor hobbies influence me—and I also have more resources to verify my facts and test the validity of my ideas in different ways. But back in 1906, the series of rallies seriously affected my margins.
92 I was nearly twenty-seven years old. I had been at the game twelve years. But the first time I traded because of a crisis that was still to come I found that I had been using a telescope. Between my first glimpse of the storm cloud and the time for cashing in on the big break the stretch was evidently so much greater than I had thought that I began to wonder whether I really saw what I thought I saw so clearly. We had had many warnings and sensational ascensions in call-money rates. Still some of the great financiers talked hopefully—at least to newspaper reporters—and the ensuing rallies in the stock market gave the lie to the calamity howlers. Was I fundamentally wrong in being bearish or merely temporarily wrong in having begun to sell short too soon?
92 I was almost twenty-seven years old. I had been involved in the game for twelve years. But the first time I made a trade due to a crisis that was still ahead, I realized I had been looking through a telescope. Between my initial glimpse of the storm cloud and the moment to cash in on the big break, the distance was clearly much greater than I had anticipated, making me question whether I truly saw what I thought I saw so clearly. We had received numerous warnings and dramatic spikes in call-money rates. Yet some of the major financiers remained optimistic—at least with newspaper reporters—and the resulting rallies in the stock market contradicted the alarmists. Was I fundamentally mistaken in being bearish, or was I just temporarily wrong in starting to sell short too early?
I decided that I began too soon, but that I really couldn’t help it. Then the market began to sell off. That was my opportunity. I sold all I could, and then stocks rallied again, to quite a level.
I realized that I had started too early, but I really couldn’t help it. Then the market began to drop. That was my chance. I sold everything I could, and then stocks bounced back up, to a pretty high level.
It cleaned me out.
It wiped me out.
There I was—right and busted!
There I was—caught red-handed!
I tell you it was remarkable. What happened was this: I looked ahead and saw a big pile of dollars. Out of it stuck a sign. It had “Help yourself,” on it, in huge letters. Beside it stood a cart with “Lawrence Livingston Trucking Corporation” painted on its side. I had a brand-new shovel in my hand. There was not another soul in sight, so I had no competition in the gold-shoveling, which is one beauty of seeing the dollar-heap ahead of others. The people who might have seen it if they had stopped to look were just then looking at baseball games instead, or motoring or buying houses to be paid for with the very dollars that I saw. That was the first time that I had seen big money ahead, and I naturally started toward it on the run. Before I could reach the dollar-pile my wind went back on me and I fell to the ground. The pile of dollars was still there, but I had lost the shovel, and the wagon was gone. So much for sprinting too93 soon! I was too eager to prove to myself that I had seen real dollars and not a mirage. I saw, and knew that I saw. Thinking about the reward for my excellent sight kept me from considering the distance to the dollar-heap. I should have walked and not sprinted.
I tell you it was amazing. Here’s what happened: I looked ahead and saw a huge pile of cash. Sticking out was a sign that said “Help yourself” in big letters. Next to it was a cart painted with “Lawrence Livingston Trucking Corporation” on the side. I had a brand-new shovel in my hand. There wasn’t another person in sight, so I had no competition for shoveling money, which is one advantage of spotting the dollar pile before others. The people who could have noticed it if they had just looked were instead focused on baseball games, driving around, or buying houses to be paid for with the very cash I saw. That was the first time I had seen big money up ahead, so I naturally started running toward it. Before I could reach the pile of cash, I got winded and fell to the ground. The pile of cash was still there, but I had lost the shovel, and the cart was gone. So much for sprinting too soon! I was too eager to prove to myself that I had seen real cash and not a mirage. I saw it and knew I saw it. Thinking about the reward for my great vision distracted me from considering how far the cash pile was. I *should have walked instead of sprinting.*
That is what happened. I didn’t wait to determine whether or not the time was right for plunging on the bear side. On the one occasion when I should have invoked the aid of my tape-reading I didn’t do it. That is how I came to learn that even when one is properly bearish at the very beginning of a bear market it is well not to begin selling in bulk until there is no danger of the engine back-firing.
That’s what happened. I didn’t wait to see if it was the right time to dive into shorting the market. The one time I should have relied on my tape-reading skills, I didn’t. That’s how I learned that even when you’re right to be bearish at the very start of a bear market, it’s better not to start selling heavily until there’s no risk of a sudden rebound.
I had traded in a good many thousands of shares at Harding’s office in all those years, and, moreover, the firm had confidence in me and our relations were of the pleasantest. I think they felt that I was bound to be right again very shortly and they knew that with my habit of pushing my luck all I needed was a start and I’d more than recover what I had lost. They had made a great deal of money out of my trading and they would make more. So there was no trouble about my being able to trade there again as long as my credit stood high.
I had traded a good number of thousands of shares at Harding’s office over the years, and the firm trusted me; our relationship was very positive. I think they believed I would be right again soon, and they understood that with my tendency to take risks, all I needed was a chance, and I’d more than make up for what I had lost. They had made a lot of money from my trading and would make even more. So, there was no issue with me being able to trade there again as long as my credit remained strong.
The succession of spankings I had received made me less aggressively cocksure; perhaps I should say less careless, for of course I knew I was just so much nearer to the smash. All I could do was wait watchfully, as I should have done before plunging. It wasn’t a case of locking the stable after the horse was stolen. I simply had to be sure, the next time I tried. If a man didn’t make mistakes he’d own the world in a month. But if he didn’t profit by his mistakes he wouldn’t own a blessed thing.
The series of spankings I had gotten made me less cocky; maybe I should say less reckless, because I knew I was just that much closer to disaster. All I could do was wait and watch, like I should have done before jumping in. It wasn’t about locking the barn after the horse was stolen. I just had to be sure the next time I tried. If a man didn’t make mistakes, he’d own the world in a month. But if he didn’t learn from his mistakes, he wouldn’t own a damn thing.
Well, sir, one fine morning I came downtown feeling cocksure once more. There wasn’t any doubt this time. I had read an advertisement in the financial pages of all the newspapers that was the high sign I hadn’t had the sense to wait for before plunging. It was the announcement of a new issue94 of stock by the Northern Pacific and Great Northern roads. The payments were to be made on the installment plan for the convenience of the stockholders. This consideration was something new in Wall Street. It struck me as more than ominous.
Well, sir, one fine morning I went downtown feeling totally confident once again. This time, there was no doubt about it. I had seen an ad in the financial sections of all the newspapers that was the clear sign I should have waited for before jumping in. It was the announcement of a new stock issue by the Northern Pacific and Great Northern railroads. Payments were to be made in installments for the convenience of the shareholders. This was something new on Wall Street. It felt more than just concerning.
For years the unfailing bull item on Great Northern preferred had been the announcement that another melon was to be cut, said melon consisting of the right of the lucky stockholders to subscribe at par to a new issue of Great Northern stock. These rights were valuable, since the market price was always way above par. But now the money market was such that the most powerful banking houses in the country were none too sure the stockholders would be able to pay cash for the bargain. And Great Northern preferred was selling at about 330!
For years, the reliable talking point about Great Northern preferred stock was the news that another melon was going to be cut, which meant the fortunate stockholders had the opportunity to buy more Great Northern stock at face value. These rights were significant since the market price was consistently much higher than face value. But now, the money market was in such a state that even the biggest banking firms in the country were doubtful whether the stockholders would be able to pay cash for the deal. And Great Northern preferred was selling for about 330!
As soon as I got to the office I told Ed Harding, “The time to sell is right now. This is when I should have begun. Just look at that ad, will you?”
As soon as I arrived at the office, I told Ed Harding, “The time to sell is right now. This is when I should have started. Just look at that ad, okay?”
He had seen it. I pointed out what the bankers’ confession amounted to in my opinion, but he couldn’t quite see the big break right on top of us. He thought it better to wait before putting out a very big short line by reason of the market’s habit of having big rallies. If I waited prices might be lower, but the operation would be safer.
He had seen it. I explained what the bankers’ confession meant to me, but he couldn’t quite grasp the significant opportunity right in front of us. He thought it was wiser to hold off before making a major short position because the market often experienced big recoveries. If I waited, prices might drop, but the move would be less risky.
“Ed,” I said to him, “the longer the delay in starting the sharper the break will be when it does start. That ad is a signed confession on the part of the bankers. What they fear is what I hope. This is a sign for us to get aboard the bear wagon. It is all we needed. If I had ten million dollars I’d stake every cent of it this minute.”
“Ed,” I said to him, “the longer we wait to start, the sharper the drop will be when it finally happens. That ad is like a confession from the bankers. What they’re afraid of is what I want. This is our signal to jump on the bear market. It's exactly what we needed. If I had ten million dollars, I’d invest every single cent right now.”
I had to do some more talking and arguing. He wasn’t content with the only inferences a sane man could draw from that amazing advertisement. It was enough for me, but not for most of the people in the office. I sold a little; too little.
I had to do more talking and arguing. He wasn’t satisfied with the only conclusions a reasonable person could make from that amazing ad. That was enough for me, but not for most of the people in the office. I sold a bit; too little.
A few days later St. Paul very kindly came out with an95 announcement of an issue of its own; either stocks or notes, I forget which. But that doesn’t matter. What mattered then was that I noticed the moment I read it that the date of payment was set ahead of the Great Northern and Northern Pacific payments, which had been announced earlier. It was as plain as though they had used a megaphone that grand old St. Paul was trying to beat the other two railroads to what little money there was floating around in Wall Street. The St. Paul’s bankers quite obviously feared that there wasn’t enough for all three and they were not saying, “After you, my dear Alphonse!” If money already was that scarce—and you bet the bankers knew—what would it be later? The railroads needed it desperately. It wasn’t there. What was the answer?
A few days later, St. Paul kindly announced an issue of its own; either stocks or notes, I can’t remember which. But that isn’t important. What mattered was that I immediately noticed when I read it that the payment date was set before the Great Northern and Northern Pacific payments, which had been announced earlier. It was clear, like they were using a megaphone, that the old St. Paul was trying to get ahead of the other two railroads to grab what little money was available in Wall Street. The bankers at St. Paul clearly worried there wouldn’t be enough for all three, and they weren’t saying, “After you, my dear Alphonse!” If money was already that scarce—and you can bet the bankers knew—what would it be like later? The railroads needed it badly. It wasn’t there. What was the solution?
Sell ’em! Of course! The public, with their eyes fixed on the stock market, saw little—that week. The wise stock operators saw much—that year. That was the difference.
Sell them! Of course! The public, focused on the stock market, saw little—that week. The savvy stock traders saw a lot—that year. That was the difference.
For me, that was the end of doubt and hesitation. I made up my mind for keeps then and there. That same morning I began what really was my first campaign along the lines that I have since followed. I told Harding what I thought and how I stood, and he made no objections to my selling Great Northern preferred at around 330, and other stocks at high prices. I profited by my earlier and costly mistakes and sold more intelligently.
For me, that was the end of uncertainty and hesitation. I made a firm decision right then and there. That same morning, I started what turned out to be my first campaign in the direction I’ve continued to pursue. I told Harding what I thought and where I stood, and he didn’t object to my selling Great Northern preferred at around 330, along with other stocks at high prices. I learned from my previous, expensive mistakes and sold with more intelligence.
My reputation and my credit were reestablished in a jiffy. That is the beauty of being right in a broker’s office, whether by accident or not. But this time I was cold-bloodedly right, not because of a hunch or from skillful reading of the tape, but as a result of my analysis of conditions affecting the stock market in general. I wasn’t guessing. I was anticipating the inevitable. It did not call for any courage to sell stocks. I simply could not see anything but lower prices, and I had to act on it, didn’t I? What else could I do?
My reputation and my credit were restored in no time. That’s the advantage of being in a broker’s office, whether by chance or not. But this time I was decisively right, not because of a gut feeling or by skillfully analyzing the data, but due to my assessment of the factors impacting the stock market overall. I wasn’t making guesses. I was predicting what was bound to happen. It didn’t take any courage to sell stocks. I just couldn’t see anything but lower prices, and I had to act on that, didn’t I? What else could I do?
The whole list was soft as mush. Presently there was a rally and people came to me to warn me that the end of the96 decline had been reached. The big fellows, knowing the short interest to be enormous, had decided to squeeze the stuffing out of the bears, and so forth. It would set us pessimists back a few millions. It was a cinch that the big fellows would have no mercy. I used to thank these kindly counsellors. I wouldn’t even argue, because then they would have thought that I wasn’t grateful for the warnings.
The whole list was soft as mush. Soon, there was a rally, and people came to warn me that the end of the96 decline had been reached. The big players, knowing the short interest was huge, had decided to squeeze the bears, and so on. It would set us pessimists back a few million. It was clear that the big players would show no mercy. I used to thank these friendly advisers. I wouldn’t even argue, because then they would think I wasn’t grateful for the warnings.
The friend who had been in Atlantic City with me was in agony. He could understand the hunch that was followed by the earthquake. He couldn’t disbelieve in such agencies, since I had made a quarter of a million by intelligently obeying my blind impulse to sell Union Pacific. He even said it was Providence working in its mysterious way to make me sell stocks when he himself was bullish. And he could understand my second UP. trade in Saratoga because he could understand any deal that involved one stock, on which the tip definitely fixed the movement in advance, either up or down. But this thing of predicting that all stocks were bound to go down used to exasperate him. What did that kind of dope do anybody? How in blazes could a gentleman tell what to do?
The friend who had been with me in Atlantic City was in pain. He could see the hunch that preceded the earthquake. He couldn’t deny such forces, especially since I made a quarter of a million by smartly following my gut to sell Union Pacific. He even said it was Providence working in its mysterious way to get me to sell stocks when he was feeling optimistic. He could understand my second UP trade in Saratoga because he could grasp any deal that involved a single stock, where the tip clearly dictated the movement in advance, either up or down. But the idea of predicting that all stocks were bound to drop frustrated him. What good did that kind of info do anyone? How on earth could a guy know what to do?
I recalled old Partridge’s favourite remark—“Well, this is a bull market, you know”—as though that were tip enough for anybody who was wise enough; as in truth it was. It was very curious how, after suffering tremendous losses from a break of fifteen or twenty points, people who were still hanging on, welcomed a three-point rally and were certain the bottom had been reached and complete recovery begun.
I remembered old Partridge's favorite saying—"Well, this is a bull market, you know"—as if that was all the advice anyone needed if they were smart enough; and it really was. It was interesting how, after taking huge losses from a drop of fifteen or twenty points, people who were still holding on celebrated a three-point rally and were convinced that the lowest point had been hit and a full recovery had started.
One day my friend came to me and asked me, “Have you covered?”
One day my friend came to me and asked, “Have you done it?”
“Why should I?” I said.
"Why should I?" I asked.
“For the best reason in the world.”
“For the best reason possible.”
“What reason is that?”
“What’s the reason for that?”
“To make money. They’ve touched bottom and what goes down must come up. Isn’t that so?”
“To make money. They’ve hit rock bottom, and what goes down must come up. Isn’t that right?”
“Yes,” I answered. “First they sink to the bottom. Then97 they come up; but not right away. They’ve got to be good and dead a couple of days. It isn’t time for these corpses to rise to the surface. They are not quite dead yet.”
“Yes,” I replied. “First they sink to the bottom. Then97 they come up, but not immediately. They have to be completely dead for a couple of days. It’s not time for these bodies to rise to the surface. They aren’t quite dead yet.”
An old-timer heard me. He was one of those chaps that are always reminded of something. He said that William R. Travers, who was bearish, once met a friend who was bullish. They exchanged market views and the friend said, “Mr. Travers, how can you be bearish with the market so stiff?” and Travers retorted, “Yes! Th-the s-s-stiffness of d-death!” It was Travers who went to the office of a company and asked to be allowed to see the books. The clerk asked him, “Have you an interest in this company?” and Travers answered, “I sh-should s-say I had! I’m sh-short t-t-twenty thousand sh-shares of the stock!”
An old-timer heard me. He was one of those guys who are always reminded of something. He said that William R. Travers, who was bearish, once met a friend who was bullish. They exchanged market views, and the friend said, “Mr. Travers, how can you be bearish with the market so strong?” and Travers replied, “Yes! Th-the s-s-strength of d-d-death!” It was Travers who went to a company's office and asked to see the books. The clerk asked him, “Do you have an interest in this company?” and Travers answered, “I sh-should s-say I do! I’m sh-short t-t-twenty thousand sh-shares of the stock!”
Well, the rallies grew feebler and feebler. I was pushing my luck for all I was worth. Every time I sold a few thousand shares of Great Northern preferred the price broke several points. I felt out weak spots elsewhere and let ’em have a few. All yielded, with one impressive exception; and that was Reading.
Well, the rallies got weaker and weaker. I was really tempting fate. Every time I sold a few thousand shares of Great Northern preferred, the price dropped several points. I checked out weak spots elsewhere and let them have a few. Everything gave way, with one notable exception; and that was Reading.
When everything else hit the toboggan slide Reading stood like the Rock of Gibraltar. Everybody said the stock was cornered. It certainly acted like it. They used to tell me it was plain suicide to sell Reading short. There were people in the office who were now as bearish on everything as I was. But when anybody hinted at selling Reading they shrieked for help. I myself had sold some short and was standing pat on it. At the same time I naturally preferred to seek and hit the soft spots instead of attacking the more strongly protected specialties. My tape reading found easier money for me in other stocks.
When everything else took a nosedive, Reading held strong like the Rock of Gibraltar. Everyone said the stock was cornered, and it definitely acted that way. They told me it was basically a death wish to sell Reading short. There were folks in the office who were as pessimistic about everything as I was. But whenever anyone suggested selling Reading, they screamed for help. I had shorted some shares and was sticking with it. At the same time, I naturally preferred to look for weaker spots instead of going after the more solid specialties. My tape reading turned up easier money in other stocks.
I heard a great deal about the Reading bull pool. It was a mighty strong pool. To begin with they had a lot of low-priced stock, so that their average was actually below the prevailing level, according to friends who told me. Moreover, the principal members of the pool had close connections98 of the friendliest character with the banks whose money they were using to carry their huge holdings of Reading. As long as the price stayed up the bankers’ friendship was staunch and steadfast. One pool member’s paper profit was upward of three millions. That allowed for some decline without causing fatalities. No wonder the stock stood up and defied the bears. Every now and then the room traders looked at the price, smacked their lips and proceeded to test it with a thousand shares or two. They could not dislodge a share, so they covered and went looking elsewhere for easier money. Whenever I looked at it I also sold a little more—just enough to convince myself that I was true to my new trading principles and wasn’t playing favourites.
I heard a lot about the Reading bull pool. It was a really strong pool. To start, they had plenty of low-priced stock, so their average was actually below the current level, according to friends who told me. Plus, the main members of the pool had very friendly relationships with the banks whose money they were using to support their huge holdings of Reading. As long as the price stayed up, the bankers' support was solid and reliable. One pool member's paper profit was over three million. That allowed for some drops without causing serious problems. No wonder the stock held strong and pushed back against the bears. Every now and then, the room traders checked the price, licked their lips, and tried to test it with a thousand shares or two. They couldn't budge a share, so they backed off and went looking for easier money. Whenever I looked at it, I also sold a little more—just enough to convince myself that I was sticking to my new trading principles and wasn’t playing favorites.
In the old days the strength of Reading might have fooled me. The tape kept on saying, “Leave it alone!” But my reason told me differently. I was anticipating a general break, and there were not going to be any exceptions, pool or no pool.
In the past, the power of Reading might have deceived me. The tape kept saying, “Leave it alone!” But my reasoning told me otherwise. I was expecting a complete breakdown, and there weren’t going to be any exceptions, pool or no pool.
I have always played a lone hand. I began that way in the bucket shops and have kept it up. It is the way my mind works. I have to do my own seeing and my own thinking. But I can tell you after the market began to go my way I felt for the first time in my life that I had allies—the strongest and truest in the world: underlying conditions. They were helping me with all their might. Perhaps they were a trifle slow at times bringing up the reserves, but they were dependable, provided I did not get too impatient. I was not pitting my tape-reading knack or my hunches against chance. The inexorable logic of events was making money for me.
I've always played by myself. I started that way in the bucket shops and have kept it up. It's just how my mind works. I need to do my own observing and my own thinking. But I can tell you, after the market started to go in my favor, I felt for the first time in my life that I had support—the strongest and most reliable kind in the world: the underlying conditions. They were backing me up with all their strength. Maybe they were a bit slow at times in bringing up the reserves, but they were consistent, as long as I didn't get too impatient. I wasn't relying on my tape-reading skills or my instincts against random chance. The undeniable logic of events was making money for me.
The thing was to be right; to know it and to act accordingly. General conditions, my true allies, said “Down!” and Reading disregarded the command. It was an insult to us. It began to annoy me to see Reading holding firmly, as though everything was serene. It ought to be the best short sale in the entire list because it had not gone down and the pool99 was carrying a lot of stock that it would not be able to carry when the money stringency grew more pronounced. Some day the bankers’ friends would fare no better than the friendless public. The stock must go with the others. If Reading didn’t decline, then my theory was wrong; I was wrong; facts were wrong; logic was wrong.
The goal was to be right; to recognize it and act accordingly. General conditions, my true allies, shouted "Sell!" and Reading ignored the command. It was an affront to us. It started to frustrate me to see Reading holding steady, as if everything was fine. It should have been the best short sale on the entire list because it hadn’t dropped, and the pool99 was carrying a lot of stock that it wouldn’t be able to manage when money became tighter. One day, the bankers’ friends would be no better off than the friendless public. The stock had to follow the trend like the others. If Reading didn’t fall, then my theory was wrong; I was wrong; the facts were wrong; the logic was wrong.
I figured that the price held because the Street was afraid to sell it. So one day I gave to two brokers each an order to sell four thousand shares, at the same time.
I thought the price stayed stable because the market was scared to sell it. So one day, I instructed two brokers to each sell four thousand shares at the same time.
You ought to have seen that cornered stock, that it was sure suicide to go short of, take a headlong dive when those competitive orders struck it. I let ’em have a few thousand more. The price was 111 when I started selling it. Within a few minutes I took in my entire short line at 92.
You should have seen that stock being backed into a corner; it was definitely a bad idea to short it, especially when those competitive orders hit. I let them have a few thousand more. The price was 111 when I started selling it. Within a few minutes, I covered my entire short position at 92.
I had a wonderful time after that, and in February of 1907 I cleaned up. Great Northern preferred had gone down sixty or seventy points, and other stocks in proportion. I had made a good bit, but the reason I cleaned up was that I figured that the decline had discounted the immediate future. I looked for a fair recovery, but I wasn’t bullish enough to play for a turn. I wasn’t going to lose my position entirely. The market would not be right for me to trade in for a while. The first ten thousand I made in the bucket shops I lost because I traded in and out of season, every day, whether or not conditions were right. I wasn’t making that mistake twice. Also, don’t forget that I had gone broke a little while before because I had seen this break too soon and started selling before it was time. Now when I had a big profit I wanted to cash in so that I could feel I had been right. The rallies had broken me before. I wasn’t going to let the next rally wipe me out. Instead of sitting tight I went to Florida. I love fishing and I needed a rest. I could get both down there. And besides, there are direct wires between Wall Street and Palm Beach.
I had a great time after that, and in February of 1907 I cashed out. Great Northern preferred had dropped sixty or seventy points, and other stocks followed suit. I had made a decent amount, but I decided to cash out because I thought the decline had reflected the immediate future. I expected a decent recovery, but I wasn’t optimistic enough to bet on a turnaround. I wasn’t going to risk losing everything. The market wasn't right for me to trade in for a while. The first ten thousand I made in the bucket shops I lost because I traded in and out of season, every day, regardless of whether conditions were right. I wasn’t making that mistake again. Also, don’t forget that I had gone broke a little while before because I recognized the break too early and started selling before it was time. Now that I had a big profit, I wanted to cash in so I could feel validated. Past rallies had caused me losses. I wasn’t going to let the next rally take me down. Instead of sitting around, I went to Florida. I love fishing, and I needed a break. I could do both down there. Plus, there are direct wires between Wall Street and Palm Beach.
100
100
IX
I cruised off the coast of Florida. The fishing was good. I was out of stocks. My mind was easy. I was having a fine time. One day off Palm Beach some friends came alongside in a motor boat. One of them brought a newspaper with him. I hadn’t looked at one in some days and had not felt any desire to see one. I was not interested in any news it might print. But I glanced over the one my friend brought to the yacht, and I saw that the market had had a big rally; ten points and more.
I cruised along the coast of Florida. The fishing was great. I was out of stocks. My mind was relaxed. I was having a good time. One day off Palm Beach, some friends came alongside in a motorboat. One of them brought a newspaper. I hadn't looked at one in days and didn't feel the need to see one. I wasn't interested in any news it might have. But I took a quick look at the paper my friend brought to the yacht, and I saw that the market had rallied a lot; ten points and more.
I told my friends that I would go ashore with them. Moderate rallies from time to time were reasonable. But the bear market was not over; and here was Wall Street or the fool public or desperate bull interests disregarding monetary conditions and marking up prices beyond reason or letting somebody else do it. It was too much for me. I simply had to take a look at the market. I didn’t know what I might or might not do. But I knew that my pressing need was the sight of the quotation board.
I told my friends that I would go ashore with them. Occasional rallies were reasonable. But the bear market wasn’t over; and here was Wall Street, or the naive public, or desperate bull interests ignoring economic conditions and pushing prices up irrationally or letting someone else handle it. It was too much for me. I just had to check out the market. I had no idea what I might do, but I knew that I urgently needed to see the quote board.
My brokers, Harding Brothers, had a branch office in Palm Beach. When I walked in I found there a lot of chaps I knew. Most of them were talking bullish. They were of the type that trade on the tape and want quick action. Such traders don’t care to look ahead very far because they don’t need to with their style of play. I told you how I’d got to be known in the New York office as the Boy Plunger. Of course people always magnify a fellow’s winnings and the size of the101 line he swings. The fellows in the office had heard that I had made a killing in New York on the bear side and they now expected that I again would plunge on the short side. They themselves thought the rally would go to a good deal further, but they rather considered it my duty to fight it.
My brokers, Harding Brothers, had a branch office in Palm Beach. When I walked in, I found a lot of guys I knew. Most of them were feeling pretty optimistic. They were the kind of traders who rely on quick, short-term moves. These traders don't look too far ahead because their strategy doesn't require it. I told you how I became known in the New York office as the Boy Plunger. Of course, people tend to exaggerate someone’s successes and the size of the risks they take. The guys in the office had heard that I had made a big profit in New York by betting against the market, and now they expected me to take another risk on the short side. They themselves thought the rally would continue for a while, but they felt it was my responsibility to oppose it.
I had come down to Florida on a fishing trip. I had been under a pretty severe strain and I needed my holiday. But the moment I saw how far the recovery in prices had gone I no longer felt the need of a vacation. I had not thought of just what I was going to do when I came ashore. But now I knew I must sell stocks. I was right, and I must prove it in my old and only way—by saying it with money. To sell the general list would be a proper, prudent, profitable and even patriotic action.
I had come down to Florida for a fishing trip. I had been under a lot of stress and really needed a break. But the moment I saw how much prices had recovered, I felt like I didn’t need a vacation anymore. I hadn’t thought about what I would do once I got back to shore. But now, I realized I had to sell stocks. I was right, and I had to prove it in my usual way—by backing it up with money. Selling off the general list would be a smart, responsible, profitable, and even patriotic move.
The first thing I saw on the quotation board was that Anaconda was on the point of crossing 300. It had been going up by leaps and bounds and there was apparently an aggressive bull party in it. It was an old trading theory of mine that when a stock crosses 100 or 200 or 300 for the first time the price does not stop at the even figure but goes a good deal higher, so that if you buy it as soon as it crosses the line it is almost certain to show you a profit. Timid people don’t like to buy a stock at a new high record. But I had the history of such movements to guide me.
The first thing I noticed on the quotation board was that Anaconda was about to cross 300. It had been climbing rapidly, and there seemed to be a strong buying party behind it. I had this old trading theory that when a stock breaks through 100, 200, or 300 for the first time, it usually doesn’t stop at that round number but continues to rise significantly. So, if you buy it right after it crosses that threshold, it's almost guaranteed to net you a profit. Nervous investors tend to avoid buying a stock at a new record high. But I had the history of these movements to guide me.
Anaconda was only quarter stock—that is, the par of the shares was only twenty-five dollars. It took four hundred shares of it to equal the usual one hundred shares of other stocks, the par value of which was one hundred dollars. I figured that when it crossed 300 it ought to keep on going and probably touch 340 in a jiffy.
Anaconda was only a quarter stock—that is, the face value of the shares was only twenty-five dollars. It took four hundred shares of it to equal the usual one hundred shares of other stocks, which had a face value of one hundred dollars. I figured that when it crossed 300, it should keep going and probably hit 340 in no time.
I was bearish, remember, but I was also a tape-reading trader. I knew Anaconda, if it went the way I figured, would move very quickly. Whatever moves fast always appeals to me. I have learned patience and how to sit tight, but my personal preference is for fleet movements, and Anaconda certainly was no sluggard. My buying it because it crossed102 300 was prompted by the desire, always strong in me, of confirming my observations.
I was pessimistic, remember, but I was also a tape-reading trader. I knew Anaconda would move very quickly if it went the way I thought it would. Anything that moves fast always catches my interest. I've learned to be patient and hold back, but my personal preference is for quick movements, and Anaconda definitely wasn't slow. My decision to buy it after it crossed102 300 was driven by my strong desire to confirm my observations.
Just then the tape was saying that the buying was stronger than the selling, and therefore the general rally might easily go a bit further. It would be prudent to wait before going short. Still I might as well pay myself wages for waiting. This would be accomplished by taking a quick thirty points out of Anaconda. Bearish on the entire market and bullish on that one stock! So I bought thirty-two thousand shares of Anaconda—that is, eight thousand full shares. It was a nice little flyer but I was sure of my premises and I figured that the profit would help to swell the margin available for bear operations later on.
Just then, the tape was indicating that buying was outpacing selling, so the overall rally could easily continue a bit longer. It would be wise to hold off before going short. Still, I might as well earn some money while I wait. I could do this by quickly grabbing thirty points from Anaconda. I was bearish on the whole market but bullish on that one stock! So, I bought thirty-two thousand shares of Anaconda—that is, eight thousand full shares. It was a nice little gamble, but I was confident in my reasoning, and I figured that the profit would help increase the margin available for short selling later on.
On the next day the telegraph wires were down on account of a storm up North or something of the sort. I was in Harding’s office waiting for news. The crowd was chewing the rag and wondering all sorts of things, as stock traders will when they can’t trade. Then we got a quotation—the only one that day: Anaconda, 292.
The next day, the telegraph wires were down because of a storm up North or something like that. I was in Harding's office waiting for news. The crowd was chatting and speculating about all sorts of things, as stock traders do when they can’t trade. Then we finally got a quote—the only one that day: Anaconda, 292.
There was a chap with me, a broker I had met in New York. He knew I was long eight thousand full shares and I suspect that he had some of his own, for when we got that one quotation he certainly had a fit. He couldn’t tell whether the stock at that very moment had gone off another ten points or not. The way Anaconda had gone up it wouldn’t have been anything unusual for it to break twenty points. But I said to him, “Don’t you worry, John. It will be all right to-morrow.” That was really the way I felt. But he looked at me and shook his head. He knew better. He was that kind. So I laughed, and I waited in the office in case some quotation trickled through. But no, sir. That one was all we got: Anaconda, 292. It meant a paper loss to me of nearly one hundred thousand dollars. I had wanted quick action. Well, I was getting it.
There was a guy I knew, a broker I had met in New York. He knew I owned eight thousand full shares, and I suspected he had some shares of his own because when we got that one quote, he definitely freaked out. He couldn’t tell if the stock had dropped another ten points or not. With how much Anaconda had risen, it wouldn’t have been surprising if it had dipped twenty points. But I said to him, “Don’t worry, John. It will be fine tomorrow.” That was honestly how I felt. But he looked at me and shook his head. He knew better. He was that type. So I laughed and waited in the office in case some new quote came through. But no, sir. That was all we got: Anaconda, 292. It meant a paper loss for me of nearly one hundred thousand dollars. I had wanted quick action. Well, I was getting it.
The next day the wires were working and we got the quotations as usual. Anaconda opened at 298 and went up103 to 302¾, but pretty soon it began to fade away. Also, the rest of the market was not acting just right for a further rally. I made up my mind that if Anaconda went back to 301 I must consider the whole thing a fake movement. On a legitimate advance the price should have gone to 310 without stopping. If instead it reacted it meant that precedents had failed me and I was wrong; and the only thing to do when a man is wrong is to be right by ceasing to be wrong. I had bought eight thousand full shares in expectation of a thirty or forty point rise. It would not be my first mistake; nor my last.
The next day the wires were up and running, and we received the usual quotes. Anaconda opened at 298 and climbed to 302¾, but it soon started to lose ground. Plus, the rest of the market wasn't behaving correctly for another rally. I decided that if Anaconda fell back to 301, I would have to see the whole thing as a false movement. In a genuine upward trend, the price should have hit 310 without any stops. If it reacted instead, it meant that past patterns had failed me and I was mistaken; and the only thing to do when a person is wrong is to make things right by stopping being wrong. I had bought eight thousand full shares hoping for a thirty or forty-point increase. It wouldn’t be my first mistake; nor would it be my last.
Sure enough, Anaconda fell back to 301. The moment it touched that figure I sneaked over to the telegraph operator—they had a direct wire to the New York office—and I said to him, “Sell all my Anaconda, eight thousand shares.” I said it in a low voice. I didn’t want anybody else to know what I was doing.
Sure enough, Anaconda dropped back to 301. The moment it hit that number, I quietly walked over to the telegraph operator—they had a direct line to the New York office—and said to him, “Sell all my Anaconda, eight thousand shares.” I kept my voice low. I didn’t want anyone else to know what I was doing.
He looked up at me almost in horror. But I nodded and said, “All I’ve got!”
He looked up at me with a look of shock. But I nodded and said, “This is all I have!”
“Surely, Mr. Livingston, you don’t mean at the market?” and he looked as if he was going to lose a couple of millions of his own through bum execution by a careless broker. But I just told him, “Sell it! Don’t argue about it!”
“Surely, Mr. Livingston, you don’t mean at the market?” He looked like he was about to lose a couple of million of his own due to a bad move by a careless broker. But I just told him, “Sell it! Stop arguing about it!”
The two Black boys, Jim and Ollie, were in the office, out of hearing of the operator and myself. They were big traders who had come originally from Chicago, where they had been famous plungers in wheat, and were now heavy traders on the New York Stock Exchange. They were very wealthy and were high rollers for fair.
The two Black boys, Jim and Ollie, were in the office, out of earshot of the operator and me. They were big players who had originally come from Chicago, where they were well-known speculators in wheat, and were now significant traders on the New York Stock Exchange. They were very rich and definitely high rollers.
As I left the telegraph operator to go back to my seat in front of the quotation board Oliver Black nodded to me and smiled.
As I walked away from the telegraph operator to return to my seat in front of the quotation board, Oliver Black nodded at me and smiled.
“You’ll be sorry, Larry,” he said.
“You're going to regret this, Larry,” he said.
I stopped and asked him, “What do you mean?”
I paused and asked him, “What do you mean?”
“To-morrow you’ll be buying it back.”
"Tomorrow you'll be buying it back."
“Buying what back?” I said. I hadn’t told a soul except the telegraph operator.
“Buying what back?” I asked. I hadn’t told anyone except the telegraph operator.
104 “Anaconda,” he said. “You’ll be paying 320 for it. That wasn’t a good move of yours, Larry.” And he smiled again.
104 “Anaconda,” he said. “You’ll be paying 320 for it. That wasn’t a smart move, Larry.” And he smiled again.
“What wasn’t?” And I looked innocent.
“What wasn’t?” I said, looking innocent.
“Selling your eight thousand Anaconda at the market; in fact, insisting on it,” said Ollie Black.
“Selling your eight thousand Anaconda at the market; in fact, insisting on it,” said Ollie Black.
I knew that he was supposed to be very clever and always traded on inside news. But how he knew my business so accurately was beyond me. I was sure the office hadn’t given me away.
I knew he was supposed to be really smart and always had the inside scoop. But how he knew my business so well was a mystery to me. I was sure the office hadn’t spilled the beans.
“Ollie, how do you know that?” I asked him.
“Ollie, how do you know that?” I asked him.
He laughed and told me: “I got it from Charlie Kratzer.” That was the telegraph operator.
He laughed and said to me, “I got it from Charlie Kratzer.” That was the telegraph operator.
“But he never budged from his place,” I said.
“But he never moved from his spot,” I said.
“I couldn’t hear you and him whispering,” he chuckled. “But I heard every word of the message he sent to the New York office for you. I learned telegraphy years ago after I had a big row over a mistake in a message. Since then when I do what you did just now—give an order by word of mouth to an operator—I want to be sure the operator sends the message as I give it to him. I know what he sends in my name. But you will be sorry you sold that Anaconda. It’s going to 500.”
“I couldn't hear you and him whispering,” he laughed. “But I heard every word of the message he sent to the New York office for you. I learned telegraphy years ago after a big argument over a mistake in a message. Since then, whenever I do what you just did—give an order verbally to an operator—I make sure the operator sends the message exactly as I gave it to him. I know what he sends in my name. But you’re going to regret selling that Anaconda. It's heading to 500.”
“Not this trip, Ollie,” I said.
“Not this trip, Ollie,” I said.
He stared at me and said, “You’re pretty cocky about it.”
He looked at me and said, "You're pretty confident about it."
“Not I; the tape,” I said. There wasn’t any ticker there so there wasn’t any tape. But he knew what I meant.
“Not me; the tape,” I said. There wasn’t any ticker there so there wasn’t any tape. But he knew what I meant.
“I’ve heard of those birds,” he said, “who look at the tape and instead of seeing prices they see a railroad time-table of the arrival and departure of stocks. But they were in padded cells where they couldn’t hurt themselves.”
“I’ve heard of those people,” he said, “who look at the stock ticker and instead of seeing prices, they see a schedule for the arrival and departure of stocks. But they ended up in padded rooms where they couldn’t harm themselves.”
I didn’t answer him anything because about that time the boy brought me a memorandum. They had sold five thousand shares at 299¾. I knew our quotations were a little behind the market. The price on the board at Palm Beach when I gave the operator the order to sell was 301. I felt so certain that at that very moment the price at which the stock was actually105 selling on the Stock Exchange in New York was less, that if anybody had offered to take the stock off my hands at 296 I’d have been tickled to death to accept. What happened shows you that I am right in never trading at limits. Suppose I had limited my selling price to 300? I’d never have got it off. No, sir! When you want to get out, get out.
I didn’t say anything to him because around that time the kid handed me a memo. They had sold five thousand shares at 299¾. I knew our quotes were slightly behind the market. The price on the board at Palm Beach when I told the operator to sell was 301. I felt so sure that at that moment the stock was actually selling for less on the New York Stock Exchange that if anyone had offered to take it off my hands at 296, I would have been thrilled to accept. What happened proves that I'm right about never trading at limits. What if I had set my selling price at 300? I would never have got it sold. No way! When you want to get out, get out.
Now, my stock cost me about 300. They got off five hundred shares—full shares, of course—at 299¾. The next thousand they sold at 299⅝. Then a hundred at ½; two hundred at ⅜ and two hundred at ¼. The last of my stock went at 298¾. It took Harding’s cleverest floor man fifteen minutes to get rid of that last one hundred shares. They didn’t want to crack it wide open.
Now, my stock cost me about $300. They sold five hundred shares—full shares, of course—at $299.75. The next thousand they sold at $299.625. Then a hundred at $0.50; two hundred at $0.375 and two hundred at $0.25. The last of my stock went at $298.75. It took Harding’s best floor guy fifteen minutes to get rid of that last one hundred shares. They didn’t want to break it wide open.
The moment I got the report of the sale of the last of my long stock I started to do what I had really come ashore to do—that is, to sell stocks. I simply had to. There was the market after its outrageous rally, begging to be sold. Why, people were beginning to talk bullish again. The course of the market, however, told me that the rally had run its course. It was safe to sell them. It did not require reflection.
The moment I got the news about the sale of my last bit of stock, I started doing what I had really come ashore to do—sell stocks. I had to. The market, after its crazy rally, was just begging to be sold. People were starting to talk positively again. However, the way the market was behaving told me that the rally had hit its peak. It was safe to sell. There was no need to think it over.
The next day Anaconda opened below 296. Oliver Black, who was waiting for a further rally, had come down early to be Johnny-on-the-spot when the stock crossed 320. I don’t know how much of it he was long of or whether he was long of it all. But he didn’t laugh when he saw the opening prices, nor later in the day when the stock broke still more and the report came back to us in Palm Beach that there was no market for it at all.
The next day, Anaconda opened below 296. Oliver Black, who was anticipating a further rally, had come down early to be first on the scene when the stock crossed 320. I’m not sure how much he had invested or if he had it all. But he didn’t laugh when he saw the opening prices, nor later in the day when the stock dropped even further and we heard back in Palm Beach that there was no market for it at all.
Of course that was all the confirmation any man needed. My growing paper profit kept reminding me that I was right, hour by hour. Naturally I sold some more stocks. Everything! It was a bear market. They were all going down. The next day was Friday, Washington’s Birthday. I couldn’t stay in Florida and fish because I had put out a very fair short line, for me. I was needed in New York. Who needed me? I did!106 Palm Beach was too far, too remote. Too much valuable time was lost telegraphing back and forth.
Of course, that was all the confirmation any guy needed. My increasing paper profits kept reminding me that I was right, hour by hour. Naturally, I sold some more stocks. Everything! It was a bear market. They were all going down. The next day was Friday, Washington's Birthday. I couldn't stay in Florida and fish because I had put out a pretty good short line, for me. I was needed in New York. Who needed me? I did!106 Palm Beach was too far, too isolated. Too much valuable time was wasted telegraphing back and forth.
I left Palm Beach for New York. On Monday I had to lie in St. Augustine three hours, waiting for a train. There was a broker’s office there, and naturally I had to see how the market was acting while I was waiting. Anaconda had broken several points since the last trading day. As a matter of fact, it didn’t stop going down until the big break that fall.
I left Palm Beach for New York. On Monday, I had to wait three hours for a train in St. Augustine. There was a broker’s office there, so of course, I had to check how the market was doing while I waited. Anaconda had dropped several points since the last trading day. In fact, it didn’t stop declining until the big crash that fall.
I got to New York and traded on the bear side for about four months. The market had frequent rallies as before, and I kept covering and putting them out again. I didn’t, strictly speaking, sit tight. Remember, I had lost every cent of the three hundred thousand dollars I made out of the San Francisco earthquake break. I had been right, and nevertheless had gone broke. I was now playing safe—because after being down a man enjoys being up, even if he doesn’t quite make the top. The way to make money is to make it. The way to make big money is to be right at exactly the right time. In this business a man has to think of both theory and practice. A speculator must not be merely a student, he must be both a student and a speculator.
I arrived in New York and traded on the bearish side for about four months. The market had frequent rallies like before, and I kept covering and putting them out again. I didn’t, to be honest, just sit tight. Remember, I had lost every cent of the three hundred thousand dollars I made from the San Francisco earthquake drop. I was right, and yet I still went broke. I was playing it safe now—because after being down, a person enjoys being up, even if they’re not quite at the top. The way to make money is to make it. The way to make big money is to be right at exactly the right time. In this business, a person has to think about both theory and practice. A speculator must not just be a student; they need to be both a student and a speculator.
I did pretty well, even if I can now see where my campaign was tactically inadequate. When summer came the market got dull. It was a cinch that there would be nothing doing in a big way until well along in the fall. Everybody I knew had gone or was going to Europe. I thought that would be a good move for me. So I cleaned up. When I sailed for Europe I was a trifle more than three-quarters of a million to the good. To me that looked like some balance.
I did pretty well, even though I can now see where my campaign was lacking in strategy. When summer hit, the market slowed down. It was obvious that there wouldn’t be much happening until later in the fall. Everyone I knew had gone or was planning to go to Europe. I thought that would be a smart move for me, so I got ready. When I set sail for Europe, I had just over three-quarters of a million in the bank. To me, that seemed like a good amount.
I was in Aix-les-Bains enjoying myself. I had earned my vacation. It was good to be in a place like that with plenty of money and friends and acquaintances and everybody intent upon having a good time. Not much trouble about having that, in Aix. Wall Street was so far away that I never thought about it, and that is more than I could say of any resort in the United States. I didn’t have to listen to talk about the107 stock market. I didn’t need to trade. I had enough to last me quite a long time, and besides, when I got back I knew what to do to make much more than I could spend in Europe that summer.
I was in Aix-les-Bains having a great time. I had earned my vacation. It felt good to be in a place like that with plenty of money, friends, and acquaintances, all focused on having fun. It wasn't hard to enjoy myself in Aix. Wall Street felt so far away that I never thought about it, which is more than I can say for any resort in the United States. I didn’t have to listen to any talk about the stock market. I didn’t need to trade. I had enough money to last me a long time, and besides, when I got back I knew how to make much more than I could spend in Europe that summer.
One day I saw in the Paris Herald a dispatch from New York that Smelters had declared an extra dividend. They had run the price of the stock and the entire market had come back quite strong. Of course that changed everything for me in Aix. The news simply meant that the bull cliques were still fighting desperately against conditions—against common sense and against common honesty, for they knew what was coming and were resorting to such schemes to put up the market in order to unload stocks before the storm struck them. It is possible they really did not believe the danger was as serious or as close at hand as I thought. The big men of the Street are as prone to be wishful thinkers as the politicians or the plain suckers. I myself can’t work that way. In a speculator such an attitude is fatal. Perhaps a manufacturer of securities or a promoter of new enterprises can afford to indulge in hope-jags.
One day I saw a report in the Paris Herald from New York saying that Smelters had declared an extra dividend. They had driven up the stock price, and the whole market had rebounded pretty strongly. Of course, that changed everything for me in Aix. The news just meant that the bull groups were still fighting hard against the current situation—against common sense and honesty, because they knew what was about to happen and were using these tactics to pump up the market so they could offload stocks before the storm hit them. It’s possible they didn’t really believe the danger was as serious or as imminent as I thought. The big players on Wall Street can be just as wishful as politicians or naïve investors. I, however, can’t operate that way. In a speculator, such a mindset is deadly. Maybe a securities manufacturer or a promoter of new ventures can afford to get carried away by hope.
At all events, I knew that all bull manipulation was foredoomed to failure in that bear market. The instant I read the dispatch I knew there was only one thing to do to be comfortable, and that was to sell Smelters short. Why, the insiders as much as begged me on their knees to do it, when they increased the dividend rate on the verge of a money panic. It was as infuriating as the old “dares” of your boyhood. They dared me to sell that particular stock short.
At any rate, I knew that any attempts to drive up prices were doomed to fail in that bear market. The moment I read the news, I realized the only way to feel secure was to short Smelters. Honestly, the insiders practically begged me to do it when they raised the dividend rate right before a money panic. It was as frustrating as the old "dares" from childhood. They dared me to short that specific stock.
I cabled some selling orders in Smelter and advised my friends in New York to go short of it. When I got my report from the brokers I saw the price they got was six points below the quotations I had seen in the Paris Herald. It shows you what the situation was.
I sent some sell orders in Smelter and told my friends in New York to short it. When I got my report from the brokers, I saw the price they obtained was six points lower than the quotes I had seen in the Paris Herald. It shows you what the situation was.
My plans had been to return to Paris at the end of the month and about three weeks later sail for New York, but as soon as I received the cabled reports from my brokers I went108 back to Paris. The same day I arrived I called at the steamship offices and found there was a fast boat leaving for New York the next day. I took it.
My plan was to go back to Paris at the end of the month and about three weeks later sail to New York, but as soon as I got the cable reports from my brokers, I went back to Paris. The same day I arrived, I visited the steamship offices and found out there was a fast boat leaving for New York the next day. I took it.
There I was, back in New York, almost a month ahead of my original plans, because it was the most comfortable place to be short of the market in. I had well over half a million in cash available for margins. My return was not due to my being bearish but to my being logical.
There I was, back in New York, almost a month ahead of my original plans, because it was the most comfortable place to be out of the market. I had well over half a million in cash available for margins. My return was not because I was negative but because I was being logical.
I sold more stocks. As money got tighter call-money rates went higher and prices of stocks lower. I had foreseen it. At first, my foresight broke me. But now I was right and prospering. However, the real joy was in the consciousness that as a trader I was at last on the right track. I still had much to learn but I knew what to do. No more floundering, no more half-right methods. Tape reading was an important part of the game; so was beginning at the right time; so was sticking to your position. But my greatest discovery was that a man must study general conditions, to size them so as to be able to anticipate probabilities. In short, I had learned that I had to work for my money. I was no longer betting blindly or concerned with mastering the technic of the game, but with earning my successes by hard study and clear thinking. I also found out that nobody was immune from the danger of making sucker plays. And for a sucker play a man gets sucker pay; for the paymaster is on the job and never loses the pay envelope that is coming to you.
I sold more stocks. As money got tighter, call-money rates went up and stock prices went down. I had seen it coming. At first, my predictions led to my downfall. But now I was right and thriving. However, the real joy came from knowing that as a trader, I was finally on the right path. I still had a lot to learn, but I knew what to do. No more struggling, no more half-right methods. Tape reading was a crucial part of the game; starting at the right time was essential; sticking to your position mattered too. But my biggest realization was that a person must study overall conditions to gauge them in order to anticipate probabilities. In short, I learned that I had to work for my money. I was no longer gambling blindly or focusing on mastering the techniques of the game, but earning my successes through hard work and clear thinking. I also discovered that no one is immune to the risk of making foolish plays. And for a foolish play, a person gets foolish pay; because the paymaster is always there and never loses track of the payment that’s due to you.
Our office made a great deal of money. My own operations were so successful that they began to be talked about and, of course, were greatly exaggerated. I was credited with starting the breaks in various stocks. People I didn’t know by name used to come and congratulate me. They all thought the most wonderful thing was the money I had made. They did not say a word about the time when I first talked bearish to them and they thought I was a crazy bear with a stock-market loser’s vindictive grouch. That I had foreseen the money troubles was nothing. That my brokers’ bookkeeper109 had used a third of a drop of ink on the credit side of the ledger under my name was a marvellous achievement to them.
Our office made a lot of money. My own operations were so successful that they became a topic of conversation and, of course, were heavily exaggerated. I was credited with starting the trends in various stocks. People I didn’t recognize would come by to congratulate me. They all thought the best part was the money I had made. Nobody mentioned the time when I first talked about a market downturn to them and they thought I was just a crazy pessimist with a chip on my shoulder. That I had predicted the financial troubles was nothing. That my broker's bookkeeper109 had used a drop of ink on the credit side of the ledger under my name was a remarkable achievement to them.
Friends used to tell me that in various offices the Boy Plunger in Harding Brothers’ office was quoted as making all sorts of threats against the bull cliques that had tried to mark up prices of various stocks long after it was plain that the market was bound to seek a much lower level. To this day they talk of my raids.
Friends used to tell me that in different offices, the Boy Plunger in Harding Brothers' office was known for making all kinds of threats against the bull groups that tried to push up prices of various stocks long after it was obvious that the market was heading to a much lower level. Even now, they still talk about my raids.
From the latter part of September on, the money market was megaphoning warnings to the entire world. But a belief in miracles kept people from selling what remained of their speculative holdings. Why a broker told me a story the first week of October that made me feel almost ashamed of my moderation.
From late September onward, the money market was sending out clear warnings to everyone. But people held onto their remaining speculative investments because they believed in miracles. A broker shared a story with me during the first week of October that almost made me feel embarrassed about my cautious approach.
You remember that money loans used to be made on the floor of the Exchange around the Money Post. Those brokers who had received notice from their banks to pay call loans knew in a general way how much money they would have to borrow afresh. And of course the banks knew their position so far as loanable funds were concerned, and those which had money to loan would send it to the Exchange. This bank money was handled by a few brokers whose principal business was time loans. At about noon the renewal rate for the day was posted. Usually this represented a fair average of the loans made up to that time. Business was as a rule transacted openly by bids and offers, so that everyone knew what was going on. Between noon and about two o’clock there was ordinarily not much business done in money, but after delivery time—namely, 2:15 P.M.—brokers would know exactly what their cash position for the day would be, and they were able either to go to the Money Post and lend the balances that they had over or to borrow what they required. This business also was done openly.
You remember that money loans used to happen on the trading floor around the Money Post. Brokers who got notices from their banks to pay back call loans generally knew how much money they needed to borrow again. The banks were aware of their loanable funds too, and those with money to lend would send it to the Exchange. This bank money was managed by a few brokers who mainly dealt with time loans. Around noon, the renewal rate for the day would be posted. This usually reflected a fair average of loans made up to that point. Generally, business was conducted openly through bids and offers, so everyone was aware of what was happening. From noon to about two o’clock, there typically wasn’t much money business done, but after delivery time—specifically, 2:15 P.M.—brokers would know exactly what their cash position for the day was, allowing them to either go to the Money Post to lend out the extra they had or to borrow what they needed. This business was also done openly.
Well, sometime early in October the broker I was telling you about came to me and told me that brokers were getting110 so they didn’t go to the Money Post when they had money to loan. The reason was that members of a couple of well-known commission houses were on watch there, ready to snap up any offerings of money. Of course no lender who offered money publicly could refuse to lend to these firms. They were solvent and the collateral was good enough. But the trouble was that once these firms borrowed money on call there was no prospect of the lender getting that money back. They simply said they couldn’t pay it back and the lender would willy-nilly have to renew the loan. So any Stock Exchange house that had money to loan to its fellows used to send its men about the floor instead of to the Post, and they would whisper to good friends, “Want a hundred?” meaning, “Do you wish to borrow a hundred thousand dollars?” The money brokers who acted for the banks presently adopted the same plan, and it was a dismal sight to watch the Money Post. Think of it!
Well, sometime early in October, the broker I mentioned before came to me and said that brokers were getting110 so they didn’t go to the Money Post when they had money to lend. The reason was that members from a couple of well-known commission houses were keeping an eye on it, ready to grab any money offers. Obviously, no lender who offered money publicly could turn down these firms. They were financially stable, and the collateral was solid. But the problem was that once these firms borrowed money on call, there was no chance of the lender getting that money back. They would simply claim they couldn’t pay it back, leaving the lender with no choice but to renew the loan. So, any Stock Exchange house that had money to lend to its peers would send its people around the floor instead of to the Post, and they would quietly ask good friends, “Want a hundred?” meaning, “Do you want to borrow a hundred thousand dollars?” The money brokers acting for the banks soon started doing the same thing, and it was a sad sight to see the Money Post. Can you imagine that?
Why, he also told me that it was a matter of Stock Exchange etiquette in those October days for the borrower to make his own rate of interest. You see, it fluctuated between 100 and 150 per cent per annum. I suppose by letting the borrower fix the rate the lender in some strange way didn’t feel so much like a usurer. But you bet he got as much as the rest. The lender naturally did not dream of not paying a high rate. He played fair and paid whatever the others did. What he needed was the money and was glad to get it.
Why, he also told me that back in October, it was considered proper for the borrower to set their own interest rate on the Stock Exchange. You see, it fluctuated between 100 and 150 percent per year. I guess by allowing the borrower to pick the rate, the lender somehow didn't feel as much like a loan shark. But you can bet he got just as much as everyone else. The lender certainly didn’t think about not paying a high rate. He played fair and paid whatever the others did. What he needed was the money, and he was happy to get it.
Things got worse and worse. Finally there came the awful day of reckoning for the bulls and the optimists and the wishful thinkers and those vast hordes that, dreading the pain of a small loss at the beginning, were now about to suffer total amputation—without anaesthetics. A day I shall never forget, October 24, 1907.
Things just kept getting worse. Finally, the terrible day of reckoning arrived for the bulls, the optimists, the wishful thinkers, and all those large groups who, fearing the discomfort of a minor loss at first, were now facing complete devastation—without any pain relief. A day I will never forget, October 24, 1907.
Reports from the money crowd early indicated that borrowers would have to pay whatever the lenders saw fit to ask. There wouldn’t be enough to go around. That day the money crowd was much larger than usual. When delivery time came111 that afternoon there must have been a hundred brokers around the Money Post, each hoping to borrow the money that his firm urgently needed. Without money they must sell what stocks they were carrying on margin—sell at any price they could get in a market where buyers were as scarce as money—and just then there was not a dollar in sight.
Reports from the money crowd early on indicated that borrowers would have to pay whatever lenders chose to demand. There wouldn’t be enough to go around. That day, the money crowd was much larger than usual. When delivery time came111 that afternoon, there must have been a hundred brokers around the Money Post, each hoping to borrow the funds their firm urgently needed. Without money, they would have to sell whatever stocks they were holding on margin—selling at any price they could get in a market where buyers were as rare as cash—and at that moment, there wasn't a dollar in sight.
My friend’s partner was as bearish as I was. The firm therefore did not have to borrow, but my friend, the broker I told you about, fresh from seeing the haggard faces around the Money Post, came to me. He knew I was heavily short of the entire market.
My friend’s partner was just as pessimistic as I was. So, the firm didn’t need to borrow, but my friend, the broker I mentioned, came to me after seeing the tired faces at the Money Post. He knew I had a big short position on the whole market.
He said, “My God, Larry! I don’t know what’s going to happen. I never saw anything like it. It can’t go on. Something has got to give. It looks to me as if everybody is busted right now. You can’t sell stocks, and there is absolutely no money in there.”
He said, “Oh my God, Larry! I have no idea what’s going to happen. I’ve never seen anything like this. It can’t keep going like this. Something has to change. It seems like everyone is broke right now. You can’t sell stocks, and there’s no money in there at all.”
“How do you mean?” I asked.
“How do you mean?” I asked.
But what he answered was, “Did you ever hear of the classroom experiment of the mouse in a glass-bell when they begin to pump the air out of the bell? You can see the poor mouse breathe faster and faster, its sides heaving like over-worked bellows, trying to get enough oxygen out of the decreasing supply in the bell. You watch it suffocate till its eyes almost pop out of their sockets, gasping, dying. Well, that is what I think of when I see the crowd at the Money Post! No money anywhere, and you can’t liquidate stocks because there is nobody to buy them. The whole Street is broke at this very moment, if you ask me!”
But what he answered was, “Have you ever heard of the classroom experiment with the mouse in a glass bell when they start pumping the air out? You can see the poor mouse breathing faster and faster, its sides heaving like exhausted bellows, trying to get enough oxygen from the diminishing supply in the bell. You watch it suffocate until its eyes almost pop out of their sockets, gasping, dying. Well, that’s what I think of when I see the crowd at the Money Post! No money anywhere, and you can’t sell stocks because there’s no one to buy them. The whole Street is broke right now, if you ask me!”
It made me think. I had seen a smash coming, but not, I admit, the worst panic in our history. It might not be profitable to anybody—if it went much further.
It made me think. I had seen a crash coming, but I have to admit, not the worst panic in our history. It might not be profitable for anyone—if it went much further.
Finally it became plain that there was no use in waiting at the Post for money. There wasn’t going to be any. Then hell broke loose.
Finally, it became clear that waiting at the Post for money was pointless. There wasn’t going to be any. Then all hell broke loose.
The president of the Stock Exchange, Mr. R. H. Thomas, so I heard later in the day, knowing that every house in the112 Street was headed for disaster, went out in search of succour. He called on James Stillman, president of the National City Bank, the richest bank in the United States. Its boast was that it never loaned money at a higher rate than 6 per cent.
The president of the Stock Exchange, Mr. R. H. Thomas, I later learned, realizing that every business on the112 Street was facing a crisis, went looking for help. He visited James Stillman, president of the National City Bank, the wealthiest bank in the United States. Its claim to fame was that it never lent money at a rate higher than 6 percent.
Stillman heard what the president of the New York Stock Exchange had to say. Then he said, “Mr. Thomas, we’ll have to go and see Mr. Morgan about this.”
Stillman listened to what the president of the New York Stock Exchange had to say. Then he said, “Mr. Thomas, we need to go talk to Mr. Morgan about this.”
The two men, hoping to stave off the most disastrous panic in our financial history, went together to the office of J. P. Morgan & Co. and saw Mr. Morgan, Mr. Thomas laid the case before him. The moment he got through speaking Mr. Morgan said, “Go back to the Exchange and tell them that there will be money for them.”
The two men, aiming to prevent the worst panic in our financial history, went to the office of J. P. Morgan & Co. and spoke with Mr. Morgan. After Mr. Thomas presented the situation, Mr. Morgan immediately replied, “Head back to the Exchange and let them know that there will be money available.”
“Where?”
“Where's that?”
“At the banks!”
"At the bank!"
So strong was the faith of all men in Mr. Morgan in those critical times that Thomas didn’t wait for further details but rushed back to the floor of the Exchange to announce the reprieve to his death-sentenced fellow members.
So strong was everyone's faith in Mr. Morgan during those crucial times that Thomas didn’t wait for more information but hurried back to the Exchange floor to share the news of the reprieve with his fellow members who were facing death sentences.
Then, before half past two in the afternoon, J. P. Morgan sent John T. Atterbury, of Van Emburgh & Atterbury, who was known to have close relations with J. P. Morgan & Co., into the money crowd. My friend said that the old broker walked quickly to the Money Post. He raised his hand like an exhorter at a revival meeting. The crowd, that at first had been calmed down somewhat by President Thomas’ announcement, was beginning to fear that the relief plans had miscarried and the worst was still to come. But when they looked at Mr. Atterbury’s face and saw him raise his hand they promptly petrified themselves.
Then, before 2:30 in the afternoon, J. P. Morgan sent John T. Atterbury from Van Emburgh & Atterbury, who was known to have strong connections with J. P. Morgan & Co., into the money crowd. My friend said the old broker hurried to the Money Post. He raised his hand like a preacher at a revival. The crowd, which had initially calmed down a bit after President Thomas's announcement, was starting to worry that the relief plans had failed and that the worst was still ahead. But when they saw Mr. Atterbury's face and noticed him raise his hand, they instantly froze in place.
In the dead silence that followed, Mr. Atterbury said, “I am authorized to lend ten million dollars. Take it easy! There will be enough for everybody!”
In the eerie silence that followed, Mr. Atterbury said, “I’m authorized to lend ten million dollars. Relax! There will be enough for everyone!”
Then he began. Instead of giving to each borrower the name of the lender he simply jotted down the name of the borrower and the amount of the loan and told the borrower,113 “You will be told where your money is.” He meant the name of the bank from which the borrower would get the money later.
Then he started. Instead of writing down the name of the lender for each borrower, he just noted the borrower's name and the loan amount and told the borrower, 113 "You'll be informed about where your money is." He was referring to the bank from which the borrower would receive the money later.
I heard a day or two later that Mr. Morgan simply sent word to the frightened bankers of New York that they must provide the money the Stock Exchange needed.
I heard a day or two later that Mr. Morgan just told the scared bankers of New York that they had to provide the money the Stock Exchange needed.
“But we haven’t got any. We’re loaned up to the hilt,” the banks protested.
“But we don't have any. We're maxed out on loans,” the banks complained.
“You’ve got your reserves,” snapped J. P.
“You’ve got your backup,” snapped J. P.
“But we’re already below the legal limit,” they howled.
“But we’re already under the legal limit,” they shouted.
“Use them! That’s what reserves are for!” And the banks obeyed and invaded the reserves to the extent of about twenty million dollars. It saved the stock market. The bank panic didn’t come until the following week. He was a man, J. P. Morgan was. They don’t come much bigger.
“Use them! That’s what reserves are for!” And the banks followed orders and tapped into the reserves by about twenty million dollars. It saved the stock market. The bank panic didn’t hit until the next week. He was a man, J. P. Morgan was. They don’t make them much bigger.
That was the day I remember most vividly of all the days of my life as a stock operator. It was the day when my winnings exceeded one million dollars. It marked the successful ending of my first deliberately planned trading campaign. What I had foreseen had come to pass. But more than all these things was this: a wild dream of mine had been realised. I had been king for a day!
That was the day I remember most clearly of all the days of my life as a stock trader. It was the day when my profits surpassed one million dollars. It marked the successful conclusion of my first intentionally planned trading campaign. What I had envisioned had come true. But more than all these things was this: a wild dream of mine had been achieved. I had been king for a day!
I’ll explain, of course. After I had been in New York a couple of years I used to cudgel my brains trying to determine the exact reason why I couldn’t beat in a Stock Exchange house in New York the game that I had beaten as a kid of fifteen in a bucket shop in Boston. I knew that some day I would find out what was wrong and I would stop being wrong. I would then have not alone the will to be right but the knowledge to insure my being right. And that would mean power.
I’ll explain, of course. After I had been in New York for a couple of years, I used to rack my brain trying to figure out the exact reason why I couldn’t win in a Stock Exchange house in New York, despite having beaten the game as a fifteen-year-old in a bucket shop in Boston. I knew that someday I would discover what was wrong, and I would stop being mistaken. Then I would not only have the will to be right but also the knowledge to ensure I was right. And that would mean power.
Please do not misunderstand me. It was not a deliberate dream of grandeur or a futile desire born of overweening vanity. It was rather a sort of feeling that the same old stock market that so baffled me in Fullerton’s office and in Harding’s114 would one day eat out of my hand. I just felt that such a day would come. And it did—October 24, 1907.
Please do not misunderstand me. It wasn’t a conscious dream of greatness or a pointless wish stemming from excessive pride. It was more of a feeling that the same old stock market that confused me in Fullerton’s office and in Harding’s114 would eventually be at my command. I just had a sense that such a day would arrive. And it did—October 24, 1907.
The reason why I say it is this: That morning a broker who had done a lot of business for my brokers and knew that I had been plunging on the bear side rode down in the company of one of the partners of the foremost banking house in the Street. My friend told the banker how heavily I had been trading, for I certainly pushed my luck to the limit. What is the use of being right unless you get all the good possible out of it.
The reason I say this is: That morning, a broker who had worked with my brokers and knew I had been betting against the market rode down with one of the partners from the biggest bank on the Street. My friend told the banker how aggressively I had been trading, because I definitely pushed my luck to the extreme. What’s the point of being right if you don’t make the most of it?
Perhaps the broker exaggerated to make his story sound important. Perhaps I had more of a following than I knew. Perhaps the banker knew far better than I how critical the situation was. At all events, my friend said to me: “He listened with great interest to what I told him you said the market was going to do when the real selling began, after another push or two. When I got through he said he might have something for me to do later in the day.”
Perhaps the broker exaggerated to make his story sound more significant. Maybe I had more of a following than I realized. Perhaps the banker understood much better than I how serious the situation was. In any case, my friend said to me: “He listened with great interest to what I told him you predicted the market would do when the real selling started, after a couple more pushes. When I finished, he said he might have something for me to do later in the day.”
When the commission houses found out there was not a cent to be had at any price I knew the time had come. I sent brokers into the various crowds. Why, at one time there wasn’t a single bid for Union Pacific. Not at any price! Think of it! And in other stocks the same thing. No money to hold stocks and nobody to buy them.
When the brokerage firms realized there wasn't any money to be made at any price, I knew the moment had arrived. I sent brokers into the different crowds. Can you believe that at one point, there wasn’t a single bid for Union Pacific? Not at any price! Just think about it! The same went for other stocks. There was no money to keep stocks and no one to buy them.
I had enormous paper profits and the certainty that all that I had to do to smash prices still more was to send in orders to sell ten thousand shares each of Union Pacific and of a half dozen other good dividend-paying stocks and what would follow would be simply hell. It seemed to me that the panic that would be precipitated would be of such an intensity and character that the board of governors would deem it advisable to close the Exchange, as was done in August, 1914, when the World War broke out.
I had huge unrealized gains and I knew that all I had to do to drive prices down even further was submit sell orders for ten thousand shares each of Union Pacific and several other solid dividend-paying stocks, and what would happen next would be chaos. It felt to me that the panic caused would be so severe that the board of governors would decide to shut down the Exchange, just like they did in August 1914 when World War I began.
It would mean greatly increased profits on paper. It might also mean an inability to convert those profits into actual cash. But there were other things to consider, and one was115 that a further break would retard the recovery that I was beginning to figure on, the compensating improvement after all that blood-letting. Such a panic would do much harm to the country generally.
It would mean significantly higher profits on paper. It might also mean being unable to turn those profits into actual cash. But there were other factors to think about, and one was115 that another downturn would slow down the recovery I was starting to count on, the necessary improvement after all that struggle. Such a panic would cause a lot of damage to the country overall.
I made up my mind that since it was unwise and unpleasant to continue actively bearish it was illogical for me to stay short. So I turned and began to buy.
I decided that since it was unwise and uncomfortable to keep being negative, it didn't make sense for me to stay in that position. So I shifted gears and started buying.
It wasn’t long after my brokers began to buy in for me—and, by the way, I got bottom prices—that the banker sent for my friend.
It wasn't long after my brokers started buying on my behalf—and, by the way, I got the lowest prices—that the banker called for my friend.
“I have sent for you,” he said, “because I want you to go instantly to your friend Livingston and say to him that we hope he will not sell any more stocks to-day. The market can’t stand much more pressure. As it is, it will be an immensely difficult task to avert a devastating panic. Appeal to your friend’s patriotism. This is a case where a man has to work for the benefit of all. Let me know at once what he says.”
“I called you here,” he said, “because I need you to go right away to your friend Livingston and tell him that we hope he won’t sell any more stocks today. The market can’t handle much more stress. As it stands, it’ll be extremely tough to prevent a major panic. Appeal to your friend's sense of patriotism. This is a situation where a person needs to act for the good of everyone. Let me know right away what he says.”
My friend came right over and told me. He was very tactful. I suppose he thought that having planned to smash the market I would consider his request as equivalent to throwing away the chance to make about ten million dollars. He knew I was sore on some of the big guns for the way they had acted trying to land the public with a lot of stock when they knew as well as I did what was coming.
My friend came over immediately and told me. He was very considerate. I guess he thought that since I was planning to take a big risk in the market, I would see his request as throwing away the opportunity to make about ten million dollars. He knew I was annoyed with some of the big players for the way they had tried to push a bunch of stock on the public when they knew just as well as I did what was coming.
As a matter of fact, the big men were big sufferers and lots of the stocks I bought at the very bottom were in famous financial names. I didn’t know it at the time, but it did not matter. I had practically covered all my shorts and it seemed to me there was a chance to buy stocks cheap and help the needed recovery in prices at the same time—if nobody hammered the market.
Actually, the big players were really struggling, and many of the stocks I purchased at the lowest point were from well-known financial companies. I didn’t realize it back then, but it didn't really matter. I had almost wrapped up all my short positions, and it looked to me like there was an opportunity to grab stocks at low prices and also support the much-needed price recovery—assuming no one crashed the market.
So I told my friend, “Go back and tell Mr. Blank that I agree with them and that I fully realised the gravity of the situation even before he sent for you. I not only will not sell any more stocks to-day, but I am going in and buy as much116 as I can carry.” And I kept my word. I bought one hundred thousand shares that day, for the long account. I did not sell another stock short for nine months.
So I told my friend, “Go back and tell Mr. Blank that I agree with them and that I fully understand how serious the situation is, even before he called for you. Not only am I not selling any more stocks today, but I'm also going in and buying as much116 as I can handle.” And I stuck to my word. I bought one hundred thousand shares that day, for the long haul. I didn't sell another stock short for nine months.
That is why I said to friends that my dream had come true and that I had been king for a moment. The stock market at one time that day certainly was at the mercy of anybody who wanted to hammer it. I do not suffer from delusions of grandeur; in fact you know how I feel about being accused of raiding the market and about the way my operations are exaggerated by the gossip of the Street.
That’s why I told my friends that my dream had come true and that I had been king for a moment. The stock market that day was definitely at the mercy of anyone who wanted to take a hit at it. I don’t have delusions of grandeur; in fact, you know how I feel about being criticized for manipulating the market and how my actions are blown out of proportion by the rumors on the Street.
I came out of it in fine shape. The newspapers said that Larry Livingston, the Boy Plunger, had made several millions. Well, I was worth over one million after the close of business that day. But my biggest winnings were not in dollars but in the intangibles: I had been right, I had looked ahead and followed a clear-cut plan. I had learned what a man must do in order to make big money; I was permanently out of the gambler class; I had at last learned to trade intelligently in a big way. It was a day of days for me.
I came out of it in great shape. The newspapers said that Larry Livingston, the Boy Plunger, had made several million. Well, I was worth over a million after business closed that day. But my biggest wins weren’t in cash; they were in the intangibles: I had been right, I had looked ahead and followed a clear plan. I had learned what a person needs to do to make big money; I was permanently out of the gambling crowd; I had finally learned how to trade smartly on a large scale. It was a remarkable day for me.
117
117
X
The recognition of our own mistakes should not benefit us any more than the study of our successes. But there is a natural tendency in all men to avoid punishment. When you associate certain mistakes with a licking, you do not hanker for a second dose, and, of course, all stock-market mistakes wound you in two tender spots—your pocketbook and your vanity. But I will tell you something curious: A stock speculator sometimes makes mistakes and knows that he is making them. And after he makes them he will ask himself why he made them; and after thinking over it cold-bloodedly a long time after the pain of punishment is over he may learn how he came to make them, and when, and at what particular point of his trade; but not why. And then he simply calls himself names and lets it go at that.
Realizing our own mistakes shouldn't benefit us any more than learning from our successes. But there's a natural tendency in everyone to avoid punishment. When you link certain mistakes with a beating, you're not eager for a repeat experience, and obviously, all stock-market errors hit you in two sensitive areas—your wallet and your pride. But here's something interesting: a stock trader sometimes makes mistakes and knows he’s making them. Afterward, he’ll question why he made those mistakes; and after reflecting on it rationally long after the sting of punishment is gone, he might figure out how, when, and where in his trade he messed up; but not why. Then he just insults himself and moves on.
Of course, if a man is both wise and lucky, he will not make the same mistake twice. But he will make any one of the ten thousand brothers or cousins of the original. The Mistake family is so large that there is always one of them around when you want to see what you can do in the fool-play line.
Of course, if a man is both smart and fortunate, he won't repeat the same mistake twice. But he will make any one of the countless variations of that original mistake. The Mistake family is so vast that there's always one of them around when you want to see what you can do in the foolishness department.
To tell you about the first of my million-dollar mistakes I shall have to go back to this time when I first became a millionaire, right after the big break of October, 1907. As far as my trading went, having a million merely meant more reserves. Money does not give a trader more comfort, because, rich or poor, he can make mistakes and it is never comfortable118 to be wrong. And when a millionaire is right his money is merely one of his several servants. Losing money is the least of my troubles. A loss never bothers me after I take it. I forget it overnight. But being wrong—not taking the loss—that is what does the damage to the pocketbook and to the soul. You remember Dickson G. Watts’ story about the man who was so nervous that a friend asked him what was the matter.
To share the first of my million-dollar mistakes, I need to take you back to when I first became a millionaire, right after the big break in October 1907. When it came to trading, having a million just meant having more reserves. Being rich doesn’t make a trader feel more secure because, whether rich or poor, mistakes can happen, and it’s never pleasant to be wrong. When a millionaire is right, his money is just one of his many resources. Losing money isn’t my biggest concern. A loss doesn’t bother me once I accept it. I move on quickly. But being wrong—not accepting the loss—that's what really hurts the wallet and the spirit. Do you remember Dickson G. Watts' story about the guy who was so anxious that a friend asked him what was going on?
“I can’t sleep,” answered the nervous one.
“I can’t sleep,” replied the anxious one.
“Why not?” asked the friend.
"Why not?" asked the friend.
“I am carrying so much cotton that I can’t sleep thinking about it. It is wearing me out. What can I do?”
“I’m carrying so much cotton that I can’t sleep thinking about it. It’s exhausting me. What can I do?”
“Sell down to the sleeping point,” answered the friend.
“Sell down to the point where you’re comfortable,” replied the friend.
As a rule a man adapts himself to conditions so quickly that he loses the perspective. He does not feel the difference much—that is, he does not vividly remember how it felt not to be a millionaire. He only remembers that there were things he could not do that he can do now. It does not take a reasonably young and normal man very long to lose the habit of being poor. It requires a little longer to forget that he used to be rich. I suppose that is because money creates needs or encourages their multiplication. I mean that after a man makes money in the stock market he very quickly loses the habit of not spending. But after he loses his money it takes him a long time to lose the habit of spending.
As a rule, a guy adapts to his circumstances so quickly that he loses perspective. He doesn’t feel the difference too much—he doesn’t really remember what it felt like not to be a millionaire. He only recalls that there were things he couldn’t do that he can do now. It doesn’t take a young and normal guy very long to shake off the habit of being poor. It takes a bit longer to forget that he used to be rich. I guess that’s because money creates needs or encourages them to grow. I mean, after a guy makes money in the stock market, he quickly loses the habit of not spending. But after he loses his money, it takes him a long time to kick the habit of spending.
After I took in my shorts and went long in October, 1907, I decided to take it easy for a while. I bought a yacht and planned to go off on a cruise in Southern waters. I am crazy about fishing and I was due to have the time of my life. I looked forward to it and expected to go any day. But I did not. The market wouldn’t let me.
After I sold my short positions and went long in October 1907, I decided to relax for a bit. I bought a yacht and planned to set off on a cruise in warmer waters. I’m really into fishing, and I was ready to have an amazing time. I was excited about it and expected to leave any day. But I didn’t. The market wouldn't allow it.
I always have traded in commodities as well as in stocks. I began as a youngster in the bucket shops. I studied those markets for years, though perhaps not so assiduously as the stock market. As a matter of fact, I would rather play commodities than stocks. There is no question about their greater119 legitimacy, as it were. It partakes more of the nature of a commercial venture than trading in stocks does. A man can approach it as he might any mercantile problem. It may be possible to use fictitious arguments for or against a certain trend in a commodity market; but success will be only temporary, for in the end the facts are bound to prevail, so that a trader gets dividends on study and observation, as he does in a regular business. He can watch and weigh conditions and he knows as much about it as anyone else. He need not guard against inside cliques. Dividends are not unexpectedly passed or increased overnight in the cotton market or in wheat or corn. In the long run commodity prices are governed but by one law—the economic law of demand and supply. The business of the trader in commodities is simply to get facts about the demand and the supply, present and prospective. He does not indulge in guesses about a dozen things as he does in stocks. It always appealed to me—trading in commodities.
I have always traded in commodities as well as in stocks. I started as a kid in the bucket shops. I studied those markets for years, though maybe not as intensely as the stock market. In fact, I would prefer trading commodities over stocks. There’s no doubt about their greater 119 legitimacy, so to speak. It feels more like a business venture than trading stocks does. A person can approach it like any commercial issue. You might use questionable arguments for or against certain trends in the commodity market; however, any success will only be short-lived, because in the end the facts will win out, allowing a trader to reap rewards from their study and observation, just like in a regular business. They can monitor and analyze conditions and know as much about it as anyone else. There’s no need to worry about insider groups. Dividends aren’t suddenly cut or increased overnight in the cotton, wheat, or corn markets. In the long run, commodity prices are governed by one law—the economic law of demand and supply. The role of a commodities trader is simply to gather facts about the current and future supply and demand. They don’t speculate about a dozen things like they might in stocks. Trading in commodities has always appealed to me.
Of course the same things happen in all speculative markets. The message of the tape is the same. That will be perfectly plain to anyone who will take the trouble to think. He will find if he asks himself questions and considers conditions, that the answers will supply themselves directly. But people never take the trouble to ask questions, leave alone seeking answers. The average American is from Missouri everywhere and at all times except when he goes to the brokers’ offices and looks at the tape, whether it is stocks or commodities. The one game of all games that really requires study before making a play is the one he goes into without his usual highly intelligent preliminary and precautionary doubts. He will risk half his fortune in the stock market with less reflection than he devotes to the selection of a medium-priced automobile.
Of course, the same things happen in all speculative markets. The message from the market is consistent. This will be obvious to anyone who is willing to think. If they ask themselves questions and consider the situation, they'll find that the answers come to them directly. But people rarely bother to ask questions, let alone seek answers. The average American is skeptical everywhere and all the time, except when they go to brokers' offices and watch the market updates, whether it's stocks or commodities. The one game that truly requires careful study before making a move is the one they enter without their usual thoughtful doubts. They will risk half their fortune in the stock market with less thought than they put into choosing a mid-range car.
This matter of tape reading is not so complicated as it appears. Of course you need experience. But it is even more important to keep certain fundamentals in mind. To read120 the tape is not to have your fortune told. The tape does not tell you how much you will surely be worth next Thursday at 1:35 P.M. The object of reading the tape is to ascertain, first, how and, next, when to trade—that is, whether it is wiser to buy than to sell. It works exactly the same for stocks as for cotton or wheat or corn or oats.
Reading the tape isn't as complicated as it seems. Of course, you need experience, but what's even more important is to remember some key basics. Reading the tape isn’t like getting a fortune told. It won't predict how much you'll definitely be worth next Thursday at 1:35 P.M. The goal of reading the tape is to figure out how and when to trade, meaning whether it's smarter to buy or sell. This process works the same for stocks as it does for cotton, wheat, corn, or oats.
You watch the market—that is, the course of prices as recorded by the tape—with one object: to determine the direction—that is, the price tendency. Prices, we know, will move either up or down according to the resistance they encounter. For purposes of easy explanation we will say that prices, like everything else, move along the line of least resistance. They will do whatever comes easiest, therefore they will go up if there is less resistance to an advance than to a decline; and vice versa.
You observe the market—that is, the price trends shown on the ticker—with one goal: to identify the direction—that is, the price trend. Prices, as we know, will move either up or down based on the resistance they face. For the sake of simplicity, we’ll say that prices, like everything else, move along the path of least resistance. They will take the easiest route, so they will rise if there is less resistance to going up than to going down; and vice versa.
Nobody should be puzzled as to whether a market is a bull market or a bear market after it fairly starts. The trend is evident to a man who has an open mind and reasonably clear sight, for it is never wise for a speculator to fit his facts to his theories. Such a man will, or ought to, know whether it is a bull or a bear market, and if he knows that he knows whether to buy or to sell. It is therefore at the very inception of the movement that a man needs to know whether to buy or to sell.
No one should be confused about whether a market is a bull market or a bear market once it gets going. The trend is clear to someone with an open mind and good clarity, because it’s never smart for a speculator to make the facts fit their theories. Such a person will, or should, understand whether it’s a bull or bear market, and if they know that, they will know whether to buy or sell. So, right at the start of the movement, it’s crucial for someone to know whether to buy or sell.
Let us say, for example, that the market, as it usually does in those between-swings times, fluctuates within a range of ten points; up to 130 and down to 120. It may look very weak at the bottom; or, on the way up, after a rise of eight or ten points, it may look as strong as anything. A man ought not to be led into trading by tokens. He should wait until the tape tells him that the time is ripe. As a matter of fact, millions upon millions of dollars have been lost by men who bought stocks because they looked cheap or sold them because they looked dear. The speculator is not an investor. His object is not to secure a steady return on his money at a good rate of interest, but to profit by either a rise or a fall in121 the price of whatever he may be speculating in. Therefore the thing to determine is the speculative line of least resistance at the moment of trading; and what he should wait for is the moment when that line defines itself, because that is his signal to get busy.
Let’s say, for example, that the market, as it often does during those in-between times, fluctuates within a range of ten points; up to 130 and down to 120. It might seem really weak at the bottom; or, on the way up, after a rise of eight or ten points, it might seem really strong. A person shouldn't be led into trading by signs. They should wait until the tape indicates that the time is right. In fact, millions upon millions of dollars have been lost by people who bought stocks because they seemed cheap or sold them because they seemed expensive. The speculator is not an investor. Their goal isn't to secure a steady return on their money at a good interest rate, but to profit from either a rise or a fall in121 the price of whatever they're speculating on. Therefore, what they need to determine is the speculative line of least resistance at the time of trading; and what they should wait for is the moment when that line becomes clear, because that's their signal to take action.
Reading the tape merely enables him to see that at 130 the selling had been stronger than the buying and a reaction in the price logically followed. Up to the point where the selling prevailed over the buying, superficial students of the tape may conclude that the price is not going to stop short of 150, and they buy. But after the reaction begins to hold on, or sell out at a small loss, or they go short and talk bearish. But at 120 there is stronger resistance to the decline. The buying prevails over the selling, there is a rally and the shorts cover. The public is so often whipsawed that one marvels at their persistence in not learning their lesson.
Reading the tape just shows him that at 130, selling was stronger than buying, and a price drop logically followed. Until the point where selling outpaced buying, casual tape readers might think the price would keep rising to 150, so they buy in. But when the drop starts to stabilize, they either sell off at a small loss or go short and become negative about the market. However, at 120, there’s stronger resistance against the decline. Buying outweighs selling, leading to a rally and shorts covering their positions. People often get caught in these rapid shifts, which makes you wonder why they don’t seem to learn from their mistakes.
Eventually something happens that increases the power of either the upward or the downward force and the point of greatest resistance moves up or down—that is, the buying at 130 will for the first time be stronger than the selling, or the selling at 120 be stronger than the buying. The price will break through the old barrier or movement-limit and go on. As a rule, there is always a crowd of traders who are short at 120 because it looked so weak, or long at 130 because it looked so strong, and, when the market goes against them they are forced, after a while, either to change their minds and turn or to close out. In either event they help to define even more clearly the price line of least resistance. Thus the intelligent trader who has patiently waited to determine this line will enlist the aid of fundamental trade conditions and also of the force of the trading of that part of the community that happened to guess wrong and must now rectify mistakes. Such corrections tend to push prices along the line of least resistance.
Eventually, something happens that increases the strength of either the upward or downward force, causing the point of greatest resistance to move up or down. This means that buying at 130 will, for the first time, be stronger than selling, or selling at 120 will be stronger than buying. The price will break through the old barrier or movement limit and continue onward. Generally, there’s always a group of traders who are short at 120 because it seemed weak, or long at 130 because it seemed strong. When the market goes against them, they eventually have to either change their minds and switch positions or close out their trades. In either case, they help to more clearly define the price line of least resistance. Thus, the savvy trader who has patiently waited to identify this line will consider fundamental trade conditions along with the impacts of those in the community who happened to make the wrong guess and now need to correct their mistakes. Such corrections tend to drive prices along the line of least resistance.
And right here I will say that, though I do not give it as a mathematical certainty or as an axiom of speculation, my122 experience has been that accidents—that is, the unexpected or unforeseen—have always helped me in my market position whenever the latter has been based upon my determination of the line of least resistance. Do you remember that Union Pacific episode at Saratoga that I told you about? Well, I was long because I found out that the line of least resistance was upward. I should have stayed long instead of letting my broker tell me that insiders were selling stocks. It didn’t make any difference what was going on in the directors’ minds. That was something I couldn’t possibly know. But I could and did know that the tape said: “Going up!” And then came the unexpected raising of the dividend rate and the thirty-point rise in the stock. At 164 prices looked mighty high, but as I told you before, stocks are never too high to buy or too low to sell. The price, per se, has nothing to do with establishing my line of least resistance.
And right here I want to say that while I don’t present it as a mathematical certainty or as an established theory, my122 experience has shown me that accidents—that is, the unexpected or unforeseen—have always helped me with my investments when they’ve been based on my determination of the easiest path to take. Do you remember that Union Pacific situation at Saratoga that I mentioned? Well, I stayed invested because I figured out that the easiest path was upward. I should have held on instead of letting my broker convince me that insiders were selling shares. It didn’t matter what the directors were thinking—that’s something I couldn’t possibly know. But I did know, and I acted on the fact that the market was saying: “Going up!” Then came the surprise dividend increase and the thirty-point jump in the stock price. At 164, prices seemed really high, but as I’ve told you before, stocks are never too high to buy or too low to sell. The price, by itself, has nothing to do with figuring out my easiest path.
You will find in actual practice that if you trade as I have indicated any important piece of news given out between the closing of one market and the opening of another is usually in harmony with the line of least resistance. The trend has been established before the news is published, and in bull markets bear items are ignored and bull news exaggerated, and vice versa. Before the war broke out the market was in a very weak condition. There came the proclamation of Germany’s submarine policy. I was short one hundred and fifty thousand shares of stock, not because I knew the news was coming, but because I was going along the line of least resistance. What happened came out of a clear sky, as far as my play was concerned. Of course I took advantage of the situation and I covered my shorts that day.
You’ll find in practice that if you trade as I’ve suggested, any significant news released between the closing of one market and the opening of another typically aligns with the path of least resistance. The trend is usually set before the news is announced, and in bull markets, bad news is overlooked while good news is amplified, and the opposite occurs in bear markets. Before the war started, the market was in really weak shape. Then, Germany announced its submarine policy. I was short one hundred and fifty thousand shares of stock, not because I anticipated the news, but because I was following the path of least resistance. What happened was totally unexpected, given my position. Of course, I took advantage of the situation and closed my short positions that day.
It sounds very easy to say that all you have to do is to watch the tape, establish your resistance points and be ready to trade along the line of least resistance as soon as you have determined it. But in actual practice a man has to guard against many things, and most of all against himself—that is, against human nature. That is the reason why I say that the123 man who is right always has two forces working in his favor—basic conditions and the men who are wrong. In a bull market bear factors are ignored. That is human nature, and yet human beings profess astonishment at it. People will tell you that the wheat crop has gone to pot because there has been bad weather in one or two sections and some farmers have been ruined. When the entire crop is gathered and all the farmers in all the wheat-growing sections begin to take their wheat to the elevators the bulls are surprised at the smallness of the damage. They discover that they merely have helped the bears.
It sounds really simple to say that all you need to do is watch the tape, identify your resistance points, and be ready to trade along the line of least resistance once you've figured it out. But in reality, a person has to watch out for many things, especially for themselves—that is, against human nature. That’s why I say that the123 person who is right always has two forces working in their favor—fundamental conditions and the people who are wrong. In a bull market, bear factors are overlooked. That’s human nature, yet people are still shocked by it. People will say that the wheat crop has gone bad because of bad weather in one or two areas and some farmers have been devastated. When the entire crop is harvested and all the farmers in all the wheat-growing regions start taking their wheat to the elevators, the bulls are surprised at how little damage there actually is. They realize they’ve just played into the bears' hands.
When a man makes his play in a commodity market he must not permit himself set opinions. He must have an open mind and flexibility. It is not wise to disregard the message of the tape, no matter what your opinion of crop conditions or of the probable demand may be. I recall how I missed a big play just by trying to anticipate the starting signal. I felt so sure of conditions that I thought it was not necessary to wait for the line of least resistance to define itself. I even thought I might help it arrive, because it looked as if it merely needed a little assistance.
When a person gets involved in a commodity market, they shouldn't stick to fixed opinions. They need to keep an open mind and be flexible. It's unwise to ignore what the market is telling you, regardless of your thoughts on crop conditions or potential demand. I remember missing out on a big opportunity simply because I tried to predict when things would start moving. I was so confident in the conditions that I thought I didn’t need to wait for the natural trend to show itself. I even believed I could help it along because it seemed like it just needed a little push.
I was very bullish on cotton. It was hanging around twelve cents, running up and down within a moderate range. It was in one of those in-between places and I could see it. I knew I really ought to wait. But I got to thinking that if I gave it a little push it would go beyond the upper resistance point.
I was really optimistic about cotton. It was hovering around twelve cents, fluctuating within a moderate range. It was in one of those in-between spots, and I could see it. I knew I should probably wait. But I started thinking that if I gave it a little push, it would break through the upper resistance point.
I bought fifty thousand bales. Sure enough, it moved up. And sure enough, as soon as I stopped buying it stopped going up. Then it began to settle back to where it was when I began buying it. I got out and it stopped going down. I thought I was now much nearer the starting signal, and presently I thought I’d start it myself again. I did. The same thing happened. I bid it up, only to see it go down when I stopped. I did this four or five times until I finally quit in disgust. It cost me about two hundred thousand dollars. I124 was done with it. It wasn’t very long after that when it began to go up and never stopped till it got to a price that would have meant a killing for me—if I hadn’t been in such a great hurry to start.
I bought fifty thousand bales. Sure enough, the price went up. And of course, as soon as I stopped buying, it stopped going up. Then it started to drop back to where it was when I began buying. I sold, and it stopped going down. I thought I was close to the starting point again, so I figured I’d kick it off myself. I did. The same thing happened again. I pushed the price up, only to see it drop when I stopped. I went through this four or five times until I finally gave up in frustration. It cost me about two hundred thousand dollars. I was done with it. Not long after that, the price started to rise and didn't stop until it reached a price that would have made me a fortune—if I hadn’t been so eager to start. I124
This experience has been the experience of so many traders so many times that I can give this rule: In a narrow market, when prices are not getting anywhere to speak of but move within a narrow range, there is no sense in trying to anticipate what the next big movement is going to be—up or down. The thing to do is to watch the market, read the tape to determine the limits of the get-nowhere prices, and make up your mind that you will not take an interest until the price breaks through the limit in either direction. A speculator must concern himself with making money out of the market and not with insisting that the tape must agree with him. Never argue with it or ask it for reasons or explanations. Stock-market post-mortems don’t pay dividends.
This experience has happened to many traders time and again, leading me to this rule: In a narrow market, when prices aren't moving significantly but stay within a tight range, there's no point in trying to predict the next big movement—whether it will go up or down. Instead, you should watch the market, track the tape to identify the limits of the stagnant prices, and decide not to get involved until the price breaks through those limits in either direction. A speculator should focus on making money from the market and not on insisting that the tape must agree with his views. Never argue with it or seek its reasons or explanations. Stock-market post-mortems don’t pay dividends.
Not so long ago I was with a party of friends. They got to talking wheat. Some of them were bullish and others bearish. Finally they asked me what I thought. Well, I had been studying the market for some time. I knew they did not want any statistics or analyses of conditions. So I said: “If you want to make some money out of wheat I can tell you how to do it.”
Not too long ago, I was with a group of friends. They started talking about wheat. Some were feeling positive about it, while others were negative. Eventually, they asked me what I thought. I had been studying the market for a while. I knew they didn’t want any statistics or analyses of the conditions. So I said, “If you want to make some money from wheat, I can tell you how to do it.”
They all said they did and I told them, “If you are sure you wish to make money in wheat just you watch it. Wait. The moment it crosses $1.20 buy it and you will get a nice quick play in it!”
They all said they did, and I told them, “If you're sure you want to make money in wheat, just keep an eye on it. Wait. The moment it goes over $1.20, buy it, and you'll get a nice quick profit!”
“Why not buy it now, at $1,14?” one of the party asked.
“Why not buy it now, at $1.14?” one of the party asked.
“Because I don’t know yet that it is going up at all.”
“Because I don’t know yet that it’s happening at all.”
“Then why buy it at $1.20? It seems a mighty high price.”
“Then why buy it at $1.20? That seems like a really high price.”
“Do you wish to gamble blindly in the hope of getting a great big profit or do you wish to speculate intelligently and get a smaller but much more probable profit?”
“Do you want to take a blind gamble hoping for a big profit, or would you rather make smart speculations and aim for a smaller but much more likely profit?”
They all said they wanted the smaller but surer profit, so I said, “Then do as I tell you. If it crosses $1.20 buy.”
They all said they wanted the smaller but more certain profit, so I said, “Then do as I say. If it goes over $1.20, buy.”
125 As I told you, I had watched it a long time. For months it sold between $1.10 and $1.20, getting nowhere in particular. Well, sir, one day it closed at above $1.19. I got ready for it. Sure enough the next day it opened at $1.20½, and I bought. It went to $1.21, to $1.22, to $1.23, to $1.25, and I went with it.
125 As I mentioned, I had been keeping an eye on it for a while. For months, it was selling between $1.10 and $1.20, not making any real progress. One day, it closed above $1.19. I was ready for it. The next day, it opened at $1.20½, and I made my purchase. It went up to $1.21, then $1.22, $1.23, and then $1.25, and I followed it every step of the way.
Now I couldn’t have told you at the time just what was going on. I didn’t get any explanations about its behaviour during the course of the limited fluctuations. I couldn’t tell whether the breaking through the limit would be up through $1.20 or down through $1.10, though I suspected it would be up because there was not enough wheat in the world for a big break in prices.
Now, I couldn't have explained what was happening back then. I didn’t receive any information about its behavior during the small fluctuations. I couldn’t predict whether it would break through the limit at $1.20 or fall below $1.10, but I had a hunch it would go up since there wasn’t enough wheat in the world for a significant price drop.
As a matter of fact, it seems Europe had been buying quietly and a lot of traders had gone short of it at around $1.19. Owing to the European purchases and other causes, a lot of wheat had been taken out of the market, so that finally the big movement got started. The price went beyond the $1.20 mark. That was all the point I had and it was all I needed. I knew that when it crossed $1.20 it would be because the upward movement at last had gathered force to push it over the limit and something had to happen. In other words, by crossing $1.20 the line of least resistance of wheat prices was established. It was a different story then.
Actually, it looks like Europe had been quietly buying up a lot, and many traders had bet against it at around $1.19. Because of the European purchases and other factors, a lot of wheat was taken out of the market, which finally triggered a major movement. The price went past the $1.20 mark. That was all the information I had, and it was all I needed. I realized that when it went over $1.20, it meant the upward movement had finally gained enough momentum to push it past the limit, and something dramatic had to happen. In other words, crossing $1.20 established the path of least resistance for wheat prices. It was a whole different situation from there.
I remember that one day was a holiday with us and all our markets were closed. Well, in Winnipeg wheat opened up six cents a bushel. When our market opened on the following day, it also was up six cents a bushel. The price just went along the line of least resistance.
I remember one holiday when all our markets were closed. Well, in Winnipeg, wheat prices went up six cents a bushel. When our market opened the next day, it was also up six cents a bushel. The price just followed the path of least resistance.
What I have told you gives you the essence of my trading system as based on studying the tape. I merely learn the way prices are most probably going to move. I check up my own trading by additional tests, to determine the psychological moment. I do that by watching the way the price acts after I begin.
What I've shared with you captures the core of my trading system, which is based on analyzing the tape. I simply learn how prices are likely to move. I confirm my own trades with additional tests to identify the psychological moment. I do this by observing how the price behaves after I start.
It is surprising how many experienced traders there are126 who look incredulous when I tell them that when I buy stocks for a rise I like to pay top prices and when I sell I must sell low or not at all. It would not be so difficult to make money if a trader always stuck to his speculative guns—that is, waited for the line of least resistance to define itself and began buying only when the tape said up or selling only when it said down. He should accumulate his line on the way up. Let him buy one-fifth of his full line. If that does not show him a profit he must not increase his holdings because he has obviously begun wrong; he is wrong temporarily and there is no profit in being wrong at any time. The same tape that said UP did not necessarily lie merely because it is now saying NOT YET.
It’s surprising how many experienced traders look skeptical when I tell them that when I buy stocks expecting them to rise, I prefer to pay top prices, and when I sell, I have to sell low or not at all. It wouldn't be so hard to make money if a trader always stuck to his strategy—that is, waited for the path of least resistance to become clear and began buying only when the market said it was going up or selling only when it said it was going down. He should build his position on the way up. Let him buy one-fifth of his total position. If that doesn’t show him a profit, he shouldn’t increase his holdings because he has clearly made a mistake; he's temporarily wrong, and there's no benefit in being wrong at any time. The same market that indicated UP didn’t necessarily mislead just because it's now saying NOT YET.
In cotton I was very successful in my trading for a long time. I had my theory about it and I absolutely lived up to it. Suppose I had decided that my line would be forty to fifty thousand bales. Well, I would study the tape as I told you, watching for an opportunity either to buy or to sell. Suppose the line of least resistance indicated a bull movement. Well, I would buy ten thousand bales. After I got through buying that, if the market went up ten points over my initial purchase price, I would take on another ten thousand bales. Same thing. Then, if I could get twenty points’ profit, or one dollar a bale, I would buy twenty thousand more. That would give me my line—my basis for my trading. But if after buying the first ten or twenty thousand bales, it showed me a loss, out I’d go. I was wrong. It might be I was only temporarily wrong. But as I have said before it doesn’t pay to start wrong in anything.
I was really successful in my cotton trading for a long time. I had my own theory, and I always stuck to it. Let’s say I decided my target would be forty to fifty thousand bales. I would analyze the market data, looking for a chance to buy or sell. If the trend suggested a price increase, I’d buy ten thousand bales. After that purchase, if the market rose ten points above my initial price, I’d go for another ten thousand bales. I’d keep doing that. Then, if I could make twenty points’ profit, or a dollar per bale, I’d buy twenty thousand more. That would give me my target—my foundation for trading. But if, after buying the first ten or twenty thousand bales, I started to lose money, I would cut my losses and exit. I might have just been temporarily wrong, but as I've said before, it doesn’t pay to start off wrong in anything.
What I accomplished by sticking to my system was that I always had a line of cotton in every real movement. In the course of accumulating my full line I might chip out fifty or sixty thousand dollars in these feeling-out plays of mine. This looks like a very expensive testing, but it wasn’t. After the real movement started, how long would it take me to make up the fifty thousand dollars I had dropped in127 order to make sure that I began to load up at exactly the right time? No time at all! It always pays a man to be right at the right time.
What I achieved by sticking to my approach was that I always had a position in every significant movement. As I built my full position, I might have spent fifty or sixty thousand dollars on these exploratory plays of mine. This seems like a costly experiment, but it really wasn’t. Once the actual movement began, how long would it take me to recoup the fifty thousand dollars I invested to ensure I started loading up at precisely the right moment? No time at all! It always pays off to be right at the right time.
As I think I also said before, this describes what I may call my system for placing my bets. It is simple arithmetic to prove that it is a wise thing to have the big bet down only when you win, and when you lose to lose only a small exploratory bet, as it were. If a man trades in the way I have described, he will always be in the profitable position of being able to cash in on the big bet.
As I believe I mentioned earlier, this outlines what I would call my strategy for placing bets. It's basic math to show that it's smart to place a large bet only when you win, and when you lose, to only lose a small exploratory bet. If someone bets the way I've explained, they'll always be in a good position to cash in on the big bet.
Professional traders have always had some system or other based upon their experience and governed either by their attitude toward speculation or by their desires. I remember I met an old gentleman in Palm Beach whose name I did not catch or did not at once identify. I knew he had been in the Street for years, way back in Civil War times, and somebody told me that he was a very wise old codger who had gone through so many booms and panics that he was always saying there was nothing new under the sun and least of all in the stock market.
Professional traders have always used some sort of system based on their experience, influenced by their approach to speculation or their personal goals. I remember meeting an elderly man in Palm Beach, though I didn’t catch his name right away. I knew he had been in the financial markets for years, dating back to the Civil War era, and someone mentioned that he was a very wise old guy who had experienced so many booms and busts that he often claimed there was nothing new under the sun, especially not in the stock market.
The old fellow asked me a lot of questions. When I got through telling him about my usual practice in trading he nodded and said, “Yes! Yes! You’re right. The way you’re built, the way your mind runs, makes your system a good system for you. It comes easy for you to practice what you preach, because the money you bet is the least of your cares. I recollect Pat Hearne. Ever hear of him? Well, he was a very well-known sporting man and he had an account with us. Clever chap and nervy. He made money in stocks, and that made people ask him for advice. He would never give any. If they asked him point-blank for his opinion about the wisdom of their commitments he used a favorite race-track maxim of his: ‘You can’t tell till you bet.’ He traded in our office. He would buy one hundred shares of some active stock and when, or if, it went up 1 per cent he would buy another hundred. On another point’s advance,128 another hundred shares; and so on. He used to say he wasn’t playing the game to make money for others and therefore he would put in a stop-loss order one point below the price of his last purchase. When the price kept going up he simply moved up his stop with it. On a 1 per cent reaction he was stopped out. He declared he did not see any sense in losing more than one point, whether it came out of his original margin or out of his paper profits.
The old guy asked me a bunch of questions. After I told him about my usual trading practices, he nodded and said, “Yes! Yes! You're right. The way you're built and how your mind works makes your system a good fit for you. It's easy for you to practice what you preach because the money you bet is the least of your worries. I remember Pat Hearne. Ever heard of him? Well, he was a well-known gambler and had an account with us. Smart guy and bold. He made money in stocks, which made people ask him for advice. He would never give any. If someone asked him directly for his opinion about their investments, he would use his favorite race-track saying: 'You can’t tell till you bet.' He traded in our office. He would buy one hundred shares of some active stock, and when, or if, it went up 1 percent, he'd buy another hundred. On another point's rise,128 another hundred shares; and so on. He used to say he wasn’t playing the game to make money for others, so he would place a stop-loss order one point below the price of his last purchase. When the price kept going up, he just moved his stop up with it. On a 1 percent dip, he was stopped out. He claimed he didn’t see any reason to lose more than one point, whether it came from his original margin or his paper profits.
“You know, a professional gambler is not looking for long shots, but for sure money. Of course long shots are fine when they come in. In the stock market Pat wasn’t after tips or playing to catch twenty-points-a-week advances, but sure money in sufficient quantity to provide him with a good living. Of all the thousands of outsiders that I have run across in Wall Street, Pat Hearne was the only one who saw in stock speculation merely a game of chance like faro or roulette, but, nevertheless, had the sense to stick to a relatively sound betting method.
“You know, a professional gambler isn’t looking for long shots, but for guaranteed money. Sure, long shots are great when they hit. In the stock market, Pat wasn’t after tips or trying to score twenty-point-a-week gains, but reliable money in enough quantity to make a good living. Out of all the many outsiders I’ve come across on Wall Street, Pat Hearne was the only one who viewed stock speculation as just a game of chance like faro or roulette, but he still had the sense to stick to a fairly solid betting strategy.”
“After Hearne’s death one of our customers who had always traded with Pat and used his system made over one hundred thousand dollars in Lackawanna. Then he switched over to some other stock and because he had made a big stake he thought he need not stick to Pat’s way. When a reaction came, instead of cutting short his losses he let them run—as though they were profits. Of course every cent went. When he finally quit he owed us several thousand dollars.
“After Hearne’s death, one of our clients who had always dealt with Pat and followed his system made over one hundred thousand dollars in Lackawanna. Then he switched to another stock and thought that since he had made a big profit, he didn't have to stick to Pat’s approach. When a pullback happened, instead of cutting his losses short, he let them run—as if they were profits. Of course, he lost every penny. By the time he finally quit, he owed us several thousand dollars.”
“He hung around for two or three years. He kept the fever long after the cash had gone; but we did not object as long as he behaved himself. I remember that he used to admit freely that he had been ten thousand kinds of an ass not to stick to Pat Hearne’s style of play. Well, one day he came to me greatly excited and asked me to let him sell some stock short in our office. He was a nice enough chap who had been a good customer in his day and I told him I personally would guarantee his account for one hundred shares.
“He stuck around for two or three years. He held onto the obsession long after the money had run out, but we didn't mind as long as he kept it together. I remember he would honestly admit that he had been a complete fool for not sticking to Pat Hearne’s style of play. One day, he came to me really excited and asked if he could sell some stock short from our office. He was a decent guy who had been a good customer back in the day, so I told him I'd personally back his account for one hundred shares.”
129 “He sold short one hundred shares of Lake Shore. That was the time Bill Travers hammered the market, in 1875. My friend Roberts put out that Lake Shore at exactly the right time and kept selling it on the way down as he had been wont to do in the old successful days before he forsook Pat Hearne’s system and instead listened to hope’s whispers.
129 “He short-sold one hundred shares of Lake Shore. That was when Bill Travers took a hit on the market in 1875. My friend Roberts put out that Lake Shore at just the right moment and kept selling it as it dropped, just like he used to in his successful days before he abandoned Pat Hearne’s system and started following the whispers of hope instead."
“Well, sir, in four days of successful pyramiding, Roberts’ account showed him a profit of fifteen thousand dollars. Observing that he had not put in a stop-loss order I spoke to him about it and he told me that the break hadn’t fairly begun and he wasn’t going to be shaken out by any one-point reaction. This was in August. Before the middle of September he borrowed ten dollars from me for a baby carriage—his fourth. He did not stick to his own proved system. That’s the trouble with most of them,” and the old fellow shook his head at me.
“Well, sir, after four days of successful trading, Roberts’ account showed a profit of fifteen thousand dollars. Noticing he hadn’t set a stop-loss order, I brought it up with him, and he told me the drop hadn’t really started yet and he wasn’t going to get scared off by a one-point dip. This was in August. By mid-September, he borrowed ten dollars from me for a baby carriage—his fourth. He didn’t stick to his own proven system. That’s the problem with most of them,” and the old guy shook his head at me.
And he was right. I sometimes think that speculation must be an unnatural sort of business, because I find that the average speculator has arrayed against him his own nature. The weaknesses that all men are prone to are fatal to success in speculation—usually those very weaknesses that make him likable to his fellows or that he himself particularly guards against in those other ventures of his where they are not nearly so dangerous as when he is trading in stocks or commodities.
And he was right. I sometimes think that speculation must be an odd kind of business because I find that the average speculator is up against his own nature. The weaknesses that all people tend to have are detrimental to success in speculation—often those same weaknesses that make him likable to others or that he himself tries to protect against in his other ventures where they aren’t nearly as risky as when he’s trading in stocks or commodities.
The speculator’s chief enemies are always boring from within. It is inseparable from human nature to hope and to fear. In speculation when the market goes against you you hope that every day will be the last day—and you lose more than you should had you not listened to hope—to the same ally that is so potent a success-bringer to empire builders and pioneers, big and little. And when the market goes your way you become fearful that the next day will take away your profit, and you get out—too soon. Fear keeps you from making as much money as you ought to. The successful trader130 has to fight these two deep-seated instincts. He has to reverse what you might call his natural impulses. Instead of hoping he must fear; instead of fearing he must hope. He must fear that his loss may develop into a much bigger loss, and hope that his profit may become a big profit. It is absolutely wrong to gamble in stocks the way the average man does.
The main enemies of the speculator come from within. It’s part of human nature to hope and to fear. In speculation, when the market is against you, you hope that every day will be the last—and you end up losing more than you should have if you hadn’t listened to hope—same as it helps empire builders and pioneers, big and small. And when the market is in your favor, you become afraid that the next day will take away your profit, causing you to exit—too early. Fear prevents you from earning as much money as you should. The successful trader130 has to battle these deep-rooted instincts. He needs to turn his natural impulses upside down. Instead of hoping, he must fear; instead of fearing, he must hope. He must fear that his loss could turn into a much larger one, and hope that his profit could grow significantly. It’s completely wrong to gamble in stocks the way the average person does.
I have been in the speculative game ever since I was fourteen. It is all I have ever done. I think I know what I am talking about. And the conclusion that I have reached after nearly thirty years of constant trading, both on a shoestring and with millions of dollars back of me, is this: A man may beat a stock or a group at a certain time, but no man living can beat the stock market! A man may make money out of individual deals in cotton or grain, but no man can beat the cotton market or the grain market. It’s like the track. A man may beat a horse race, but he cannot beat horse racing.
I’ve been in the speculation business since I was fourteen. It’s all I’ve ever done. I think I know what I’m talking about. After nearly thirty years of constant trading, both on a tight budget and with millions of dollars behind me, I’ve come to this conclusion: A person might outsmart a stock or a group at a particular time, but no one can consistently beat the stock market! Someone might profit from individual trades in cotton or grain, but no one can outsmart the cotton market or the grain market. It’s like horse racing. A person might win a horse race, but they can’t beat horse racing itself.
If I knew how to make these statements stronger or more emphatic I certainly would. It does not make any difference what anybody says to the contrary. I know I am right in saying these are incontrovertible statements.
If I knew how to make these statements stronger or more emphatic, I definitely would. It doesn't matter what anyone says otherwise. I know I'm right in saying these are undeniable statements.
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131
XI
And now I’ll get back to October, 1907. I bought a yacht and made all preparations to leave New York for a cruise in Southern waters. I am really daffy about fishing and this was the time when I was going to fish to my heart’s content from my own yacht, going wherever I wished whenever I felt like it. Everything was ready. I had made a killing in stocks, but at the last moment corn held me back.
And now I’ll get back to October 1907. I bought a yacht and made all the preparations to leave New York for a cruise in southern waters. I’m really crazy about fishing, and this was the moment when I was going to fish to my heart’s content from my own yacht, going wherever I wanted, whenever I felt like it. Everything was ready. I had made a fortune in stocks, but at the last minute, corn held me back.
I must explain that before the money panic which gave me my first million I had been trading in grain at Chicago. I was short ten million bushels of wheat and ten million bushels of corn. I had studied the grain markets for a long time and was as bearish on corn and wheat as I had been on stocks.
I need to clarify that before the financial panic that made me my first million, I had been trading grain in Chicago. I was short ten million bushels of wheat and ten million bushels of corn. I had studied the grain markets for a long time and felt just as pessimistic about corn and wheat as I had about stocks.
Well, they both started down, but while wheat kept on declining the biggest of all the Chicago operators—I’ll call him Stratton—took it into his head to run a corner in corn. After I cleaned up in stocks and was ready to go South on my yacht I found that wheat showed me a handsome profit, but in corn Stratton had run up the price and I had quite a loss.
Well, they both started to drop, but while wheat kept falling, the biggest operator in Chicago—I’ll call him Stratton—decided to corner the corn market. After I made a good profit in stocks and was set to head South on my yacht, I saw that wheat had given me a nice profit, but in corn, Stratton had inflated the price, and I ended up with quite a loss.
I knew there was much more corn in the country than the price indicated. The law of demand and supply worked as always. But the demand came chiefly from Stratton and the supply was not coming at all, because there was an acute congestion in the movement of corn. I remember that I used to pray for a cold spell that would freeze the impassable132 roads and enable the farmers to bring their corn into the market. But no such luck.
I knew there was way more corn in the country than the price showed. The law of supply and demand worked as usual. But the demand mainly came from Stratton, and there was no supply at all because the movement of corn was seriously backed up. I remember praying for a cold snap that would freeze the impassable roads and let the farmers bring their corn to market. But no such luck.
There I was, waiting to go on my joyously planned fishing trip and that loss in corn holding me back. I couldn’t go away with the market as it was. Of course Stratton kept pretty close tabs on the short interest. He knew he had me, and I knew it quite as well as he did. But, as I said, I was hoping I might convince the weather that it ought to get busy and help me. Perceiving that neither the weather nor any other kindly wonder-worker was paying any attention to my needs I studied how I might work out of my difficulty by my own efforts.
There I was, waiting for my long-planned fishing trip, but that loss in corn was holding me back. I couldn’t leave with the market the way it was. Of course, Stratton was keeping a close eye on the short interest. He knew he had me cornered, and I was just as aware of it. But, as I mentioned, I was hoping I could convince the weather to get its act together and help me out. Realizing that neither the weather nor any other kind savior was paying attention to my situation, I thought about how I could resolve my problem on my own.
I closed out my line of wheat at a good profit. But the problem in corn was infinitely more difficult. If I could have covered my ten million bushels at the prevailing prices I instantly and gladly would have done so, large though the loss would have been. But, of course, the moment I started to buy in my corn Stratton would be on the job as squeezer in chief, and I no more relished running up the price on myself by reason of my own purchases than cutting my own throat with my own knife.
I closed out my wheat position with a good profit. But the issue with corn was way more complicated. If I could have secured my ten million bushels at the current prices, I would have done it immediately and happily, despite the significant loss it would mean. But, of course, as soon as I began to buy my corn, Stratton would be there as the main squeezer, and I wasn’t about to make the price go up on myself just because of my own purchases, any more than I would be willing to cut my own throat with my own knife.
Strong though corn was, my desire to go fishing was even stronger, so it was up to me to find a way out at once. I must conduct a strategic retreat. I must buy back the ten million bushels I was short of and in so doing keep down my loss as much as I possibly could.
Strong as corn was, my urge to go fishing was even stronger, so it was up to me to find a way out immediately. I needed to make a strategic retreat. I had to buy back the ten million bushels I was short on and, in doing so, minimize my loss as much as I could.
It so happened that Stratton at that time was also running a deal in oats and had the market pretty well sewed up. I had kept track of all the grain markets in the way of crop news and pit gossip, and I heard that the powerful Armour interests were not friendly, marketwise, to Stratton. Of course I knew that Stratton would not let me have the corn I needed except at his own price, but the moment I heard the rumors about Armour being against Stratton it occurred to me that I might look to the Chicago traders for aid. The only way in which they could possibly help me was for them133 to sell me the corn that Stratton wouldn’t. The rest was easy.
At that time, Stratton was also involved in a deal with oats and had a strong hold on the market. I was keeping up with all the grain markets through crop updates and rumors, and I heard that the powerful Armour interests were not on good terms with Stratton in terms of the market. Obviously, I knew Stratton wouldn’t sell me the corn I needed unless it was at his price, but the moment I caught wind of the rumors about Armour being against Stratton, I realized I could turn to the Chicago traders for help. The only way they could assist was by selling me the corn that Stratton wouldn’t. The rest was straightforward.
First, I put in orders to buy five hundred thousand bushels of corn every eighth of a cent down. After these orders were in I gave to each of four houses an order to sell simultaneously fifty thousand bushels of oats at the market. That, I figured, ought to make a quick break in oats. Knowing how the traders’ minds worked, it was a cinch that they would instantly think that Armour was gunning for Stratton. Seeing the attack opened in oats they would logically conclude that the next break would be in corn and they would start to sell it. If that corner in corn was busted, the pickings would be fabulous.
First, I placed orders to buy five hundred thousand bushels of corn every eighth of a cent down. After those orders were in, I instructed each of four firms to sell fifty thousand bushels of oats at the market at the same time. I figured that would cause a quick dip in oats. Knowing how traders think, it was obvious they would immediately assume that Armour was targeting Stratton. With the move on oats, they would logically conclude that the next drop would be in corn and start selling it. If that corner in corn got broken, the profits would be incredible.
My dope on the psychology of the Chicago traders was absolutely correct. When they saw oats breaking on the scattered selling they promptly jumped on corn and sold it with great enthusiasm. I was able to buy six million bushels of corn in the next ten minutes. The moment I found that their selling of corn ceased I simply bought in the other four million bushels at the market. Of course that made the price go up again, but the net result of my manœuvre was that I covered the entire line of ten million bushels within one-half cent of the price prevailing at the time I started to cover on the traders’ selling. The two hundred thousand bushels of oats that I sold short to start the traders’ selling of corn I covered at a loss of only three thousand dollars. That was pretty cheap bear bait. The profits I had made in wheat offset so much of my deficit in corn that my total loss on all my grain trades that time was only twenty-five thousand dollars. Afterwards corn went up twenty-five cents a bushel. Stratton undoubtedly had me at his mercy. If I had set about buying my ten million bushels of corn without bothering to think of the price there is no telling what I would have had to pay.
My insights on the psychology of the Chicago traders were spot on. When they saw oats dropping due to scattered selling, they quickly jumped on corn and sold it with a lot of enthusiasm. I managed to buy six million bushels of corn in the next ten minutes. As soon as I noticed their selling of corn stopped, I just bought the other four million bushels at market price. Naturally, that caused the price to rise again, but the end result of my strategy was that I covered the entire line of ten million bushels within half a cent of the price when I started to cover from the traders’ selling. The two hundred thousand bushels of oats that I sold short to kick off the traders’ selling of corn, I covered at a loss of only three thousand dollars. That was pretty cheap bait for a bear market. The profits I made from wheat covered a lot of my losses in corn, so my total loss on all my grain trades that time was only twenty-five thousand dollars. Later, corn went up by twenty-five cents a bushel. Stratton definitely had me in a tough spot. If I had just started buying my ten million bushels of corn without considering the price, I can only imagine what I would have had to pay.
A man can’t spend years at one thing and not acquire a habitual attitude towards it quite unlike that of the average beginner. The difference distinguishes the professional from134 the amateur. It is the way a man looks at things that makes or loses money for him in the speculative markets. The public has the dilettante’s point of view toward his own effort. The ego obtrudes itself unduly and the thinking therefore is not deep or exhaustive. The professional concerns himself with doing the right thing rather than with making money, knowing that the profit takes care of itself if the other things are attended to. A trader gets to play the game as the professional billiard player does—that is, he looks far ahead instead of considering the particular shot before him. It gets to be an instinct to play for position.
A man can't spend years doing one thing without developing a mindset that's very different from that of a typical beginner. This difference sets the professional apart from the amateur. It's the way a person views things that determines whether he makes or loses money in the speculative markets. The public has a casual approach to their own efforts. Their ego gets in the way, so their thinking isn't deep or thorough. The professional focuses on doing the right thing rather than just trying to make money, understanding that the profits will follow if he attends to the important aspects. A trader learns to play the game like a professional billiards player does—that is, he looks ahead instead of only thinking about the current shot. It becomes instinctive to play for position.
I remember hearing a story about Addison Cammack that illustrates very nicely what I wish to point out. From all I have heard, I am inclined to think that Cammack was one of the ablest stock traders the Street ever saw. He was not a chronic bear as many believe, but he felt the greater appeal of trading on the bear side, of utilizing in his behalf the two great human factors of hope and fear. He is credited with coining the warning: “Don’t sell stocks when the sap is running up the trees!” and the old-timers tell me that his biggest winnings were made on the bull side, so that it is plain he did not play prejudices but conditions. At all events, he was a consummate trader. It seems that once—this was way back at the tag end of a bull market—Cammack was bearish, and J. Arthur Joseph, the financial writer and raconteur, knew it. The market, however, was not only strong but still rising, in response to prodding by the bull leaders and optimistic reports by the newspapers. Knowing what use a trader like Cammack could make of bearish information, Joseph rushed to Cammack’s office one day with glad tidings.
I remember hearing a story about Addison Cammack that really highlights what I want to say. From everything I’ve heard, I think Cammack was one of the best stock traders Wall Street has ever seen. He wasn't a constant bear like many think, but he was drawn more to trading from the bear side, using the two big human emotions of hope and fear to his advantage. He’s famous for saying, “Don’t sell stocks when the sap is running up the trees!” and the old-timers tell me his biggest profits were actually made on the bull side, which shows he didn’t let biases get in the way of the conditions. Anyway, he was an incredible trader. It seems that once—way back at the end of a bull market—Cammack was feeling bearish, and J. Arthur Joseph, a financial writer and storyteller, knew it. However, the market was not only strong but still rising, thanks to the push from the bullish leaders and optimistic news reports. Knowing how a trader like Cammack could leverage bearish information, Joseph hurried to Cammack’s office one day with good news.
“Mr. Cammack, I have a very good friend who is a transfer clerk in the St. Paul office and he has just told me something which I think you ought to know.”
“Mr. Cammack, I have a good friend who works as a transfer clerk in the St. Paul office, and he just told me something that I think you should know.”
“What is it?” asked Cammack listlessly.
“What is it?” Cammack asked, sounding uninterested.
“You’ve turned, haven’t you? You are bearish now?” asked135 Joseph, to make sure. If Cammack wasn’t interested he wasn’t going to waste precious ammunition.
“You’ve changed your mind, right? You’re feeling bearish now?” asked135 Joseph, just to confirm. If Cammack wasn't interested, he wasn't going to waste valuable ammunition.
“Yes. What’s the wonderful information?”
“Yes. What’s the great news?”
“I went around to the St. Paul office to-day, as I do in my news-gathering rounds two or three times a week, and my friend there said to me: ‘The Old Man is selling stock.’ He meant William Rockefeller. ‘Is he really, Jimmy?’ I said to him, and he answered, ‘Yes; he is selling fifteen hundred shares every three-eighths of a point up. I’ve been transferring the stock for two or three days now.’ I didn’t lose any time, but came right over to tell you.”
“I went to the St. Paul office today, like I do a couple of times a week for news gathering, and my friend there told me, ‘The Old Man is selling stock.’ He was talking about William Rockefeller. ‘Really, Jimmy?’ I asked him, and he replied, ‘Yeah; he’s selling fifteen hundred shares every three-eighths of a point up. I’ve been transferring the stock for two or three days now.’ I didn’t waste any time and came straight over to tell you.”
Cammack was not easily excited, and, moreover, was so accustomed to having all manner of people rush madly into his office with all manner of news, gossip, rumors, tips and lies that he had grown distrustful of them all. He merely said now, “Are you sure you heard right, Joseph?”
Cammack wasn't easily stirred up, and on top of that, he was so used to all kinds of people bursting into his office with all sorts of news, gossip, rumors, tips, and lies that he became skeptical of them all. He simply asked, “Are you sure you heard correctly, Joseph?”
“Am I sure? Certainly I am sure! Do you think I am deaf?” said Joseph.
“Am I sure? Of course, I’m sure! Do you think I’m deaf?” said Joseph.
“Are you sure of your man?”
“Are you sure about your guy?”
“Absolutely!” declared Joseph. “I’ve known him for years. He has never lied to me. He wouldn’t! No object! I know he is absolutely reliable and I’d stake my life on what he tells me. I know him as well as I know anybody in this world—a great deal better than you seem to know me, after all these years.”
“Definitely!” Joseph exclaimed. “I’ve known him for years. He’s never lied to me. He wouldn’t! No way! I know he’s completely reliable, and I’d bet my life on what he tells me. I know him as well as I know anyone in this world—a lot better than you seem to know me, after all these years.”
“Sure of him, eh?” And Cammack again looked at Joseph. Then he said, “Well, you ought to know.” He called his broker, W. B. Wheeler. Joseph expected to hear him give an order to sell at least fifty thousand shares of St. Paul. William Rockefeller was disposing of his holdings in St. Paul, taking advantage of the strength of the market. Whether it was investment stock or speculative holdings was irrelevant. The one important fact was that the best stock trader of the Standard Oil crowd was getting out of St. Paul. What would the average man have done if he had received the news from a trustworthy source? No need to ask.
“Feeling confident about him, huh?” Cammack looked at Joseph again. Then he said, “Well, you should know.” He called his broker, W. B. Wheeler. Joseph thought he’d hear him place an order to sell at least fifty thousand shares of St. Paul. William Rockefeller was unloading his shares in St. Paul, cashing in on the market's strength. Whether it was investment stock or speculative holdings didn't matter. The key point was that the top stock trader from the Standard Oil group was getting out of St. Paul. What would the average person have done if they’d received the news from a reliable source? No need to ask.
136 But Cammack, the ablest bear operator of his day, who was bearish on the market just then, said to his broker, “Billy, go over to the board and buy fifteen hundred St. Paul every three-eighths up.” The stock was then in the nineties.
136 But Cammack, the best bear trader of his time, who was feeling pessimistic about the market at that moment, told his broker, “Billy, go to the board and buy fifteen hundred St. Paul shares every three-eighths increase.” The stock was then in the nineties.
“Don’t you mean sell?” interjected Joseph hastily. He was no novice in Wall Street, but he was thinking of the market from the point of view of the newspaper man and, incidentally, of the general public. The price certainly ought to go down on the news of inside selling. And there was no better inside selling than Mr. William Rockefeller’s. The Standard Oil getting out and Cammack buying! It couldn’t be!
“Don’t you mean sell?” Joseph quickly interrupted. He wasn't new to Wall Street, but he was considering the market from the perspective of the newspaper and, by extension, the general public. The price should definitely drop with news of insider selling. And there was no better insider selling than Mr. William Rockefeller’s. The Standard Oil is exiting, and Cammack is buying! It can't be!
“No,” said Cammack; “I mean buy!”
“No,” said Cammack; “I mean purchase!”
“Don’t you believe me?”
"Do you not believe me?"
“Yes!”
"Absolutely!"
“Don’t you believe my information?”
“Don’t you trust my info?”
“Yes.”
"Yes."
“Aren’t you bearish?”
"Aren't you pessimistic?"
“Yes.”
"Yep."
“Well, then?”
"What's up?"
“That’s why I’m buying. Listen to me now: You keep in touch with that reliable friend of yours and the moment the scaled selling stops, let me know. Instantly! Do you understand?”
“That’s why I’m buying. Listen to me: Stay in contact with your dependable friend, and as soon as the selling goes down, tell me. Immediately! Do you get it?”
“Yes,” said Joseph, and went away, not quite sure he could fathom Cammack’s motives in buying William Rockefeller’s stock. It was the knowledge that Cammack was bearish on the entire market that made his manœuvre so difficult to explain. However, Joseph saw his friend the transfer clerk and told him he wanted to be tipped off when the Old Man got through selling. Regularly twice a day Joseph called on his friend to inquire.
“Yes,” said Joseph, and walked away, unsure if he could understand Cammack’s reasons for buying William Rockefeller’s stock. It was the fact that Cammack was negative about the whole market that made his actions so hard to figure out. Still, Joseph spoke to his friend, the transfer clerk, and asked him to let him know when the Old Man finished selling. Joseph regularly checked in with his friend twice a day to ask for updates.
One day the transfer clerk told him, “There isn’t any more stock coming from the Old Man.” Joseph thanked him and ran to Cammack’s office with the information.
One day, the transfer clerk told him, “There’s no more stock coming from the Old Man.” Joseph thanked him and rushed to Cammack’s office with the news.
Cammack listened attentively, turned to Wheeler and137 asked, “Billy, how much St. Paul have we got in the office?” Wheeler looked it up and reported that they had accumulated about sixty thousand shares.
Cammack listened closely, turned to Wheeler and137 asked, “Billy, how much St. Paul stock do we have in the office?” Wheeler checked and reported that they had gathered about sixty thousand shares.
Cammack, being bearish, had been putting out short lines in the other Grangers as well as in various other stocks, even before he began to buy St. Paul. He was now heavily short of the market. He promptly ordered Wheeler to sell the sixty thousand shares of St. Paul that they were long of, and more besides. He used his long holdings of St. Paul as a lever to depress the general list and greatly benefit his operations for a decline.
Cammack, who was feeling pessimistic about the market, had been short selling other Grangers and several other stocks even before he started buying St. Paul. He was now significantly short in the market. He immediately instructed Wheeler to sell the sixty thousand shares of St. Paul they owned, plus even more. He used his St. Paul shares to push down the overall market and enhance his chances of profiting from a decline.
St. Paul didn’t stop on that move until it reached forty-four and Cammack made a killing in it. He played his cards with consummate skill and profited accordingly. The point I would make is his habitual attitude toward trading. He didn’t have to reflect. He saw instantly what was far more important to him than his profit on that one stock. He saw that he had providentially been offered an opportunity to begin his big bear operations not only at the proper time but with a proper initial push. The St. Paul tip made him buy instead of sell because he saw at once that it gave him a vast supply of the best ammunition for his bear campaign.
St. Paul didn’t stop its movement until it hit forty-four, and Cammack made a fortune from it. He played his cards with exceptional skill and benefited as a result. The point I'm making is about his usual approach to trading. He didn’t need to think twice. He immediately recognized what was far more significant to him than his profit from that one stock. He realized that he had been given a lucky chance to start his major bear operations not just at the right time but with the right initial momentum. The St. Paul tip made him buy instead of sell because he quickly understood that it provided him with a vast supply of the best resources for his bear campaign.
To get back to myself. After I closed my trade in wheat and corn I went South in my yacht. I cruised about in Florida waters, having a grand old time. The fishing was great. Everything was lovely. I didn’t have a care in the world and I wasn’t looking for any.
To reconnect with myself. After I wrapped up my wheat and corn trade, I headed south in my yacht. I sailed around the waters of Florida, having a fantastic time. The fishing was excellent. Everything was beautiful. I had no worries and wasn’t seeking any.
One day I went ashore at Palm Beach. I met a lot of Wall Street friends and others. They were all talking about the most picturesque cotton speculator of the day. A report from New York had it that Percy Thomas had lost every cent. It wasn’t a commercial bankruptcy; merely the rumor of the world-famous operator’s second Waterloo in the cotton market.
One day I went ashore at Palm Beach. I ran into a bunch of friends from Wall Street and others. They were all talking about the most colorful cotton speculator of the day. A report from New York said that Percy Thomas had lost everything. It wasn’t a business bankruptcy; just the rumors of the world-famous trader’s second defeat in the cotton market.
I had always felt a great admiration for him. The first I ever heard of him was through the newspapers at the time138 of the failure of the Stock Exchange house of Sheldon & Thomas, when Thomas tried to corner cotton. Sheldon, who did not have the vision or the courage of his partner, got cold feet on the very verge of success. At least, so the Street said at the time. At all events, instead of making a killing they made one of the most sensational failures in years. I forget how many millions. The firm was wound up and Thomas went to work alone. He devoted himself exclusively to cotton and it was not long before he was on his feet again. He paid off his creditors in full with interest—debts he was not legally obliged to discharge—and withal had a million dollars left to himself. His comeback in the cotton market was in its way as remarkable as Deacon S. V. White’s famous stock-market exploit of paying off one million dollars in one year. Thomas’ pluck and brains made me admire him immensely.
I had always admired him greatly. The first time I heard about him was through the newspapers during the time of the failure of the Stock Exchange firm Sheldon & Thomas, when Thomas tried to take control of the cotton market. Sheldon, who lacked the vision and courage of his partner, got scared right at the point of success. At least, that’s what everyone on the Street said back then. Instead of making a fortune, they ended up with one of the most shocking failures in years. I can’t remember how many millions it was. The firm was shut down, and Thomas started working alone. He focused entirely on cotton, and it wasn’t long before he was back on his feet. He paid off all his creditors in full, with interest—debts he wasn’t legally required to pay—and still had a million dollars left for himself. His comeback in the cotton market was as impressive as Deacon S. V. White’s famous stock market achievement of paying off one million dollars in a year. Thomas’ courage and intelligence made me admire him even more.
Everybody in Palm Beach was talking about the collapse of Thomas’ deal in March cotton. You know how the talk goes—and grows; the amount of misinformation and exaggeration and improvements that you hear. Why, I’ve seen a rumor about myself grow so that the fellow who started it did not recognize it when it came back to him in less than twenty-four hours, swollen with new and picturesque details.
Everybody in Palm Beach was talking about the failure of Thomas’ deal in March cotton. You know how rumors spread and grow; the amount of misinformation, exaggeration, and embellishments you hear. I’ve seen a rumor about myself grow to the point where the person who started it didn’t even recognize it when it came back to him in less than twenty-four hours, inflated with new and colorful details.
The news of Percy Thomas’ latest misadventure turned my mind from the fishing to the cotton market. I got files of the trade papers and read them to get a line on conditions. When I got back to New York I gave myself up to studying the market. Everybody was bearish and everybody was selling July cotton. You know how people are. I suppose it is the contagion of example that makes a man do something because everybody around him is doing the same thing. Perhaps it is some phase or variety in the herd instinct. In any case it was, in the opinion of hundreds of traders, the wise and proper thing to sell July cotton—and so safe too! You couldn’t call that general selling reckless; the word is too139 conservative. The traders simply saw one side to the market and a great big profit. They certainly expected a collapse in prices.
The news about Percy Thomas’ latest mishap shifted my focus from fishing to the cotton market. I got a bunch of trade papers and read them to figure out the conditions. When I returned to New York, I threw myself into studying the market. Everyone was feeling pessimistic and everyone was selling July cotton. You know how people can be. I guess it's the influence of those around you that makes someone do something just because everyone else is doing it. Maybe it’s a part of the herd mentality. In any case, according to hundreds of traders, it was smart and sensible to sell July cotton—and pretty safe too! You couldn’t call that widespread selling reckless; that word is too139 conservative. The traders just saw one side of the market and a huge profit. They definitely expected a drop in prices.
I saw all this, of course, and it struck me that the chaps who were short didn’t have a terrible lot of time to cover in. The more I studied the situation the clearer I saw this, until I finally decided to buy July cotton. I went to work and quickly bought one hundred thousand bales. I experienced no trouble in getting it because it came from so many sellers. It seemed to me that I could have offered a reward of one million dollars for the capture, dead or alive, of a single trader who was not selling July cotton and nobody would have claimed it.
I noticed all of this, and it hit me that the guys who were behind didn’t really have a lot of time to make up. The more I looked into it, the clearer it became, until I finally decided to buy July cotton. I got to work and quickly purchased one hundred thousand bales. I had no trouble getting it since it came from so many different sellers. It seemed like I could have put up a reward of one million dollars for anyone who could find a single trader not selling July cotton, and no one would have taken it.
I should say this was in the latter part of May. I kept buying more and they kept on selling it to me until I had picked up all the floating contracts and I had one hundred and twenty thousand bales. A couple of days after I had bought the last of it it began to go up. Once it started the market was kind enough to keep on doing very well indeed—that is, it went up from forty to fifty points a day.
I should mention this was in late May. I kept buying more, and they kept selling it to me until I had collected all the available contracts and ended up with one hundred and twenty thousand bales. A couple of days after I bought the last of it, the price started to rise. Once it began, the market was generous enough to keep doing very well—meaning it went up by forty to fifty points a day.
One Saturday—this was about ten days after I began operations—the price began to creep up. I did not know whether there was any more July cotton for sale. It was up to me to find out, so I waited until the last ten minutes. At that time, I knew, it was usual for those fellows to be short and if the market closed up for the day they would be safely hooked. So I sent in four different orders to buy five thousand bales each, at the market, at the same time. That ran the price up thirty points and the shorts were doing their best to wriggle away. The market closed at the top. All I did, remember, was to buy that last twenty thousand bales.
One Saturday—about ten days after I started my operations—the price began to rise slowly. I didn’t know if there was any more July cotton available for sale. It was up to me to find out, so I waited until the last ten minutes. At that time, I knew it was common for those traders to be short, and if the market closed higher for the day, they would get stuck. So I placed four different orders to buy five thousand bales each, at the market, all at the same time. That pushed the price up thirty points and the shorts were doing everything they could to escape. The market closed at its peak. Just remember, all I did was buy that last twenty thousand bales.
The next day was Sunday. But on Monday, Liverpool was due to open up twenty points to be on a parity with the advance in New York. Instead, it came fifty points higher. That meant that Liverpool had exceeded our advance by 100 per cent. I had nothing to do with the rise in that market. This140 showed me that my deductions had been sound and that I was trading along the line of least resistance. At the same time I was not losing sight of the fact that I had a whopping big line to dispose of. A market may advance sharply or rise gradually and yet not possess the power to absorb more than a certain amount of selling.
The next day was Sunday. But on Monday, Liverpool was set to open twenty points higher to match the increase in New York. Instead, it opened fifty points higher. That meant Liverpool had outperformed our advance by 100 percent. I had no role in the increase in that market. This140 showed me that my insights had been accurate and that I was trading with the path of least resistance. At the same time, I wasn't overlooking the fact that I had a huge position to sell. A market can rise sharply or gradually and still not have the capacity to absorb more than a certain amount of selling.
Of course the Liverpool cables made our own market wild. But I noticed the higher it went the scarcer July cotton seemed to be. I wasn’t letting go any of mine. Altogether that Monday was an exciting and not very cheerful day for the bears; but for all that, I could detect no signs of impending bear panic; no beginnings of a blind stampede to cover. And I had one hundred and forty thousand bales for which I must find a market.
Of course, the Liverpool cables made our market crazy. But I noticed that the higher it went, the harder it was to find July cotton. I wasn’t selling any of mine. Overall, that Monday was an exciting but not very happy day for the bears; still, I didn’t see any signs of an impending bear panic or a rush to cover. And I had one hundred and forty thousand bales that I needed to sell.
On Tuesday morning as I was walking to my office I met a friend at the entrance of the building.
On Tuesday morning, while I was walking to my office, I ran into a friend at the entrance of the building.
“That was quite a story in the World this morning,” he said with a smile.
“That was quite a story in the World this morning,” he said with a smile.
“What story?” I asked.
"What story?" I asked.
“What? Do you mean to tell me you haven’t seen it?”
“What? Are you saying you haven’t seen it?”
“I never see the World,” I said. “What is the story?”
“I never see the World,” I said. “What’s the story?”
“Why, it’s all about you. It says you’ve got July cotton cornered.”
“Why, it’s all about you. It says you’ve got July cotton locked down.”
“I haven’t seen it,” I told him and left him. I don’t know whether he believed me or not. He probably thought it was highly inconsiderate of me not to tell him whether it was true or not.
“I haven’t seen it,” I told him and walked away. I’m not sure if he believed me or not. He probably thought it was really inconsiderate of me not to say whether it was true or not.
When I got to the office I sent out for a copy of the paper. Sure enough, there it was, on the front page, in big headlines:
When I arrived at the office, I ordered a copy of the newspaper. Sure enough, there it was, on the front page, in huge headlines:
JULY COTTON CORNERED BY LARRY LIVINGSTON
JULY COTTON CONTROLLED BY LARRY LIVINGSTON
Of course I knew at once that the article would play the dickens with the market. If I had deliberately studied ways and means of disposing of my one hundred and forty thousand141 bales to the best advantage I couldn’t have hit upon a better plan. It would not have been possible to find one. That article at that very moment was being read all over the country either in the World or in other papers quoting it. It had been cabled to Europe. That was plain from the Liverpool prices. That market was simply wild. No wonder, with such news.
Of course, I realized right away that the article would wreak havoc on the market. If I had intentionally looked for ways to sell my one hundred and forty thousand 141 bales for the best return, I couldn't have come up with a better strategy. There was no way to find one. That article was being read everywhere in the country, either in the World or in other newspapers that quoted it. It had even been sent to Europe. That was obvious from the prices in Liverpool. The market was completely unpredictable. No surprise, given such news.
Of course I knew what New York would do, and what I ought to do. The market here opened at ten o’clock. At ten minutes after ten I did not own any cotton. I let them have every one of my one hundred and forty thousand bales. For most of my line I received what proved to be the top prices of the day. The traders made the market for me. All I really did was to see a heaven-sent opportunity to get rid of my cotton. I grasped it because I couldn’t help it. What else could I do?
Of course I knew what New York was going to do and what I needed to do. The market here opened at ten o'clock. By ten minutes after ten, I didn't own any cotton. I decided to sell all my one hundred and forty thousand bales. For most of my inventory, I got what turned out to be the highest prices of the day. The traders set the market for me. All I really did was spot a perfect opportunity to sell my cotton. I took it because I couldn't pass it up. What else could I do?
The problem that I knew would take a great deal of hard thinking to solve was thus solved for me by an accident. If the World had not published that article I never would have been able to dispose of my line without sacrificing the greater portion of my paper profits. Selling one hundred and forty thousand bales of cotton without sending the price down was a trick beyond my powers. But the World story turned it for me very nicely.
The problem I knew would require a lot of hard thinking to solve was unexpectedly taken care of for me. If the World hadn't published that article, I wouldn't have been able to sell my share without losing most of my paper profits. Selling one hundred and forty thousand bales of cotton without driving the price down was something I just couldn't manage. But the World story worked out perfectly for me.
Why the World published it I cannot tell you. I never knew. I suppose the writer was tipped off by some friend in the cotton market and he thought he was printing a scoop. I didn’t see him or anybody from the World. I didn’t know it was printed that morning until after nine o’clock; and if it had not been for my friend calling my attention to it I would not have know it then.
Why the World published it, I can't say. I never knew. I guess the writer got a heads-up from someone in the cotton market and thought he was reporting a big story. I didn’t see him or anyone from the World. I didn't find out it was printed that morning until after nine o’clock; and if my friend hadn't pointed it out to me, I wouldn't have known at all.
Without it I wouldn’t have had a market big enough to unload in. That is one trouble about trading on a large scale. You cannot sneak out as you can when you pike along. You cannot always sell out when you wish or when you think it wise. You have to get out when you can; when you have a market that will absorb your entire line. Failure to grasp142 the opportunity to get out may cost you millions. You cannot hesitate. If you do you are lost. Neither can you try stunts like running up the price on the bears by means of competitive buying, for you may thereby reduce the absorbing capacity. And I want to tell you that perceiving your opportunity is not as easy as it sounds. A man must be on the lookout so alertly that when his chance sticks in its head at his door he must grab it.
Without it, I wouldn’t have had a market big enough to sell in. That's one of the challenges of trading on a large scale. You can’t just slip away like you can when you’re casually trading. You can’t always sell when you want or when you think it’s a good idea. You need to get out when you can, when you have a market that can take all your products. Missing the chance to sell could cost you millions. You can’t hesitate. If you do, you’re finished. You also can’t try tricks like driving up the price on the bears through competitive buying, because that might decrease the market's ability to absorb your goods. And I want to tell you that spotting your opportunity isn’t as simple as it sounds. A person must be so alert that when the chance shows up at his door, he has to seize it.
Of course not everybody knew about my fortunate accident. In Wall Street, and, for that matter, everywhere else, any accident that makes big money for a man is regarded with suspicion. When the accident is unprofitable it is never considered an accident but the logical outcome of your hoggishness or of the swelled head. But when there is a profit they call it loot and talk about how well unscrupulousness fares, and how ill conservatism and decency.
Of course not everyone knew about my lucky break. On Wall Street, and honestly everywhere else, any accident that ends up making a lot of money for someone is seen with skepticism. If the accident leads to a loss, it’s never considered an accident but rather the natural result of your greed or inflated ego. But when there’s a gain, people call it a windfall and discuss how well being ruthless pays off, and how poorly being cautious and decent does.
It was not only the evil-minded shorts smarting under punishment brought about by their own recklessness who accused me of having deliberately planned the coup. Other people thought the same thing.
It wasn't just the evil-minded shorts feeling the sting of punishment for their own carelessness who claimed that I had intentionally plotted the coup. Others believed the same thing.
One of the biggest men in cotton in the entire world met me a day or two later and said, “That was certainly the slickest deal you ever put over, Livingston. I was wondering how much you were going to lose when you came to market that line of yours. You knew this market was not big enough to take more than fifty or sixty thousand bales without selling off, and how you were going to work off the rest and not lose all your paper profits was beginning to interest me. I didn’t think of your scheme. It certainly was slick.”
One of the biggest players in the cotton industry met up with me a day or two later and said, “That was definitely the smartest deal you ever pulled off, Livingston. I was curious how much you were going to lose when you brought that line of yours to market. You knew this market couldn’t handle more than fifty or sixty thousand bales without a sell-off, and I was starting to wonder how you were going to unload the rest without losing all your paper profits. I didn’t think of your plan. It was really clever.”
“I had nothing to do with it,” I assured him as earnestly as I could.
“I had nothing to do with it,” I assured him as sincerely as I could.
But all he did was to repeat: “Mighty slick, my boy. Mighty slick! Don’t be so modest!”
But all he did was repeat, “Really impressive, my boy. Really impressive! Don’t be so humble!”
It was after that deal that some of the papers referred to me as the Cotton King. But, as I said, I really was not entitled to that crown. It is not necessary to tell you that there143 is not enough money in the United States to buy the columns of the New York World or enough personal pull to secure the publication of a story like that. It gave me an utterly unearned reputation that time.
It was after that deal that some of the papers called me the Cotton King. But, as I said, I really didn't deserve that title. There's no need to mention that there's not enough money in the United States to buy the columns of the New York World or enough influence to get a story like that published. It gave me a completely undeserved reputation at that time.
But I have not told this story to moralize on the crowns that are sometimes pressed down upon the brows of undeserving traders or to emphasize the need of seizing the opportunity, no matter where or how it comes. My object merely was to account for the vast amount of newspaper notoriety that came to me as a result of my deal in July cotton. If it hadn’t been for the newspapers I never would have met that remarkable man, Percy Thomas.
But I haven't shared this story to make a point about how sometimes undeserving traders wear crowns or to stress the importance of grabbing opportunities, no matter where they come from. My goal was simply to explain the massive amount of media attention I got from my July cotton deal. If it weren't for the newspapers, I never would have met that extraordinary man, Percy Thomas.
144
144
XII
Not long after I closed my July cotton deal more successfully than I had expected I received by mail a request for an interview. The letter was signed by Percy Thomas. Of course I immediately answered that I’d be glad to see him at my office at any time he cared to call. The next day he came.
Not long ago after I wrapped up my July cotton deal better than I expected, I got a request for an interview in the mail. The letter was signed by Percy Thomas. Naturally, I quickly replied that I’d be happy to meet with him at my office whenever he wanted to come by. The next day, he showed up.
I had long admired him. His name was a household word wherever men took an interest in growing or buying or selling cotton. In Europe as well as all over this country people quoted Percy Thomas’ opinions to me. I remember once at a Swiss resort talking to a Cairo banker who was interested in cotton growing in Egypt in association with the late Sir Ernest Cassel. When he heard I was from New York he immediately asked me about Percy Thomas, whose market reports he received and read with unfailing regularity.
I had admired him for a long time. His name was known everywhere people cared about growing, buying, or selling cotton. In Europe and across the country, people quoted Percy Thomas’ opinions to me. I remember once at a Swiss resort talking to a banker from Cairo who was interested in cotton farming in Egypt with the late Sir Ernest Cassel. When he heard I was from New York, he immediately asked me about Percy Thomas, whose market reports he read consistently.
Thomas, I always thought, went about his business scientifically. He was a true speculator, a thinker with the vision of a dreamer and the courage of a fighting man—an unusually well-informed man, who knew both the theory and the practice of trading in cotton. He loved to hear and to express ideas and theories and abstractions, and at the same time there was mighty little about the practical side of the cotton market or the psychology of cotton traders that he did not know, for he had been trading for years and had made and lost vast sums.
Thomas always seemed to approach his work in a scientific way. He was a true speculator, a thinker with the imagination of a dreamer and the bravery of a fighter—an unusually knowledgeable person who understood both the theory and the practice of cotton trading. He enjoyed hearing and sharing ideas, theories, and concepts, yet he also knew a great deal about the practical aspects of the cotton market and the mindset of cotton traders, having traded for years and experienced both substantial gains and losses.
After the failure of his old Stock Exchange firm of Sheldon145 & Thomas he went it alone. Inside of two years he came back, almost spectacularly. I remember reading in the Sun that the first thing he did when he got back on his feet financially was to pay off his old creditors in full, and the next was to hire an expert to study and determine for him how he had best invest a million dollars. This expert examined the properties and analysed the reports of several companies and then recommended the purchase of Delaware & Hudson stock.
After his old Stock Exchange firm, Sheldon145 & Thomas, failed, he decided to go solo. In less than two years, he made a remarkable comeback. I remember reading in the Sun that the first thing he did when he got back on his feet financially was pay off all his old debts in full. The next step was to hire an expert to help him figure out the best way to invest a million dollars. This expert looked over the properties and analyzed reports from several companies, and then recommended that he buy Delaware & Hudson stock.
Well, after having failed for millions and having come back with more millions, Thomas was cleaned out as the result of his deal in March Cotton. There wasn’t much time wasted after he came to see me. He proposed that we form a working alliance. Whatever information he got he would immediately turn over to me before passing it on to the public. My part would be to do the actual trading, for which he said I had a special genius and he hadn’t.
Well, after failing for millions and bouncing back with even more millions, Thomas lost everything due to his deal in March Cotton. He didn’t waste any time after coming to see me. He suggested that we team up. He would share any information he received with me before it went public. My role would be to handle the actual trading, which he said was my special talent and not his.
That did not appeal to me for a number of reasons. I told him frankly that I did not think I could run in double harness and wasn’t keen about trying to learn. But he insisted that it would be an ideal combination until I said flatly that I did not want to have anything to do with influencing other people to trade.
That didn't sound good to me for several reasons. I told him honestly that I didn't think I could work in tandem and wasn't really interested in trying to learn. But he kept insisting it would be a perfect fit until I finally said outright that I didn't want to be involved in getting other people to trade.
“If I fool myself,” I told him, “I alone suffer and I pay the bill at once. There are no drawn-out payments or unexpected annoyances. I play a lone hand by choice and also because it is the wisest and cheapest way to trade. I get my pleasure out of matching my brains against the brains of other traders—men whom I have never seen and never talked to and never advised to buy or sell and never expect to meet or know. When I make money I make it backing my own opinions. I don’t sell them or capitalise them. If I made money in any other way I would imagine I had not earned it. Your proposition does not interest me because I am interested in the game only as I play it for myself and in my own way.”
“If I deceive myself,” I told him, “I’m the only one who pays the price, and I deal with it right away. There are no lengthy payments or unexpected hassles. I choose to play solo, and it’s the smartest and cheapest way to trade. I enjoy testing my skills against the skills of other traders—men I’ve never seen, never spoken to, and never advised about buying or selling, and I don’t expect to meet or know them. When I make money, it’s because I’m backing my own opinions. I don’t sell them or try to profit off them. If I made money any other way, I’d feel like I hadn’t truly earned it. Your offer doesn’t interest me because I’m only focused on the game as I play it for myself and in my own style.”
He said he was sorry I felt the way I did, and tried to146 convince me that I was wrong in rejecting his plan. But I stuck to my views. The rest was a pleasant talk. I told him I knew he would “come back” and that I would consider it a privilege if he would allow me to be of financial assistance to him. But he said he could not accept any loans from me. Then he asked me about my July deal and I told him all about it; how I had gone into it and how much cotton I bought and the price and other details. We chatted a little more and then he went away.
He said he was sorry I felt the way I did and tried to146 convince me that I was wrong for rejecting his plan. But I held on to my views. The rest of the conversation was pleasant. I told him I knew he would "come back" and that I would consider it a privilege if he let me help him financially. But he said he couldn’t accept any loans from me. Then he asked me about my July deal, and I told him everything; how I got into it, how much cotton I bought, the price, and other details. We chatted a little more, and then he left.
When I said to you some time ago that a speculator has a host of enemies, many of whom successfully bore from within, I had in mind my many mistakes. I have learned that a man may possess an original mind and a lifelong habit of independent thinking and withal be vulnerable to attacks by a persuasive personality. I am fairly immune from the commoner speculative ailments, such as greed and fear and hope. But being an ordinary man I find I can err with great ease.
When I mentioned to you some time ago that a speculator has many enemies, many of whom can cause damage from within, I was thinking about my own numerous mistakes. I've learned that a person can have a unique perspective and a lifelong habit of thinking independently, yet still be susceptible to influence from a persuasive individual. I'm pretty resistant to the usual speculative issues like greed, fear, and hope. But as an ordinary person, I find I can make mistakes quite easily.
I ought to have been on my guard at this particular time because not long before that I had had an experience that proved how easily a man may be talked into doing something against his judgment and even against his wishes. It happened in Harding’s office. I had a sort of private office—a room that they let me occupy by myself—and nobody was supposed to get to me during market hours without my consent. I didn’t wish to be bothered and, as I was trading on a very large scale and my account was fairly profitable, I was pretty well guarded.
I should have been cautious at that moment because not long before, I had an experience that showed how easily someone can be convinced to do something contrary to their better judgment and even their wishes. It took place in Harding's office. I had a small private office—a space they allowed me to use alone—and no one was supposed to interrupt me during market hours without my permission. I didn’t want to be bothered, and since I was trading on a large scale and my account was quite profitable, I was pretty well protected.
One day just after the market closed I heard somebody say, “Good afternoon, Mr. Livingston.”
One day, just after the market closed, I heard someone say, “Good afternoon, Mr. Livingston.”
I turned and saw an utter stranger—a chap of about thirty-five. I could not understand how he’d got in, but there he was. I concluded his business with me had passed him. But I didn’t say anything. I just looked at him and pretty soon he said, “I came to see you about that Walter Scott,” and he was off.
I turned and saw a complete stranger—a guy who looked to be about thirty-five. I couldn't figure out how he got in, but there he was. I assumed whatever he wanted to discuss with me was no longer relevant. But I didn’t say anything. I just looked at him, and pretty soon he said, “I came to talk to you about that Walter Scott,” and he got right to it.
147 He was a book agent. Now, he was not particularly pleasing of manner or skillful of speech. Neither was he especially attractive to look at. But he certainly had personality. He talked and I thought I listened. But I do not know what he said. I don’t think I ever knew, not even at the time. When he finished his monologue he handed me first his fountain pen and then a blank form, which I signed. It was a contract to take a set of Scott’s works for five hundred dollars.
147 He was a book agent. He wasn't particularly charming or good at speaking. He wasn't especially good-looking either. But he definitely had a strong personality. He talked, and I think I was listening. But honestly, I have no idea what he said. I don’t think I ever did, not even then. When he wrapped up his speech, he handed me his fountain pen and a blank form, which I signed. It was a contract to buy a set of Scott’s works for five hundred dollars.
The moment I signed I came to. But he had the contract safe in his pocket. I did not want the books. I had no place for them. They weren’t of any use whatever to me. I had nobody to give them to. Yet I had agreed to buy them for five hundred dollars.
The moment I signed, I came to. But he had the contract safely in his pocket. I didn't want the books. I had no place for them. They weren't useful to me at all. I didn't have anyone to give them to. Yet I had agreed to buy them for five hundred dollars.
I am so accustomed to losing money that I never think first of that phase of my mistakes. It is always the play itself, the reason why. In the first place I wish to know my own limitations and habits of thought. Another reason is that I do not wish to make the same mistake a second time. A man can excuse his mistakes only by capitalising them to his subsequent profit.
I’m so used to losing money that I never focus on that part of my mistakes. It's always about the play itself and why it happened. First, I want to understand my own limitations and thought patterns. Another reason is that I don’t want to repeat the same mistake. A person can only justify their mistakes by turning them into future profits.
Well, having made a five-hundred dollar mistake but not yet having localised the trouble, I just looked at the fellow to size him up as a first step. I’ll be hanged if he didn’t actually smile at me—an understanding little smile! He seemed to read my thoughts. I somehow knew that I did not have to explain anything to him; he knew it without my telling him. So I skipped the explanations and the preliminaries and asked him, “How much commission will you get on that five hundred dollar order?”
Well, after making a five-hundred dollar mistake but still not figuring out what went wrong, I just looked at the guy to get a read on him as a first step. I’ll be damned if he didn’t actually smile at me—a knowing little smile! He seemed to understand what I was thinking. I somehow knew that I didn’t need to explain anything to him; he got it without me saying a word. So I skipped the explanations and the small talk and asked him, “How much commission are you going to make on that five hundred dollar order?”
He promptly shook his head and said, “I can’t do it! Sorry!”
He quickly shook his head and said, “I can’t do it! Sorry!”
“How much do you get?” I persisted.
“How much do you make?” I pressed on.
“A third. But I can’t do it!” he said.
“A third. But I can’t do it!” he said.
“A third of five hundred dollars is one hundred and sixty-six dollars and sixty-six cents. I’ll give you two hundred148 dollars cash if you give me back that signed contract.” And to prove it I took the money out of my pocket.
“A third of five hundred dollars is one hundred sixty-six dollars and sixty-six cents. I’ll give you two hundred148 dollars in cash if you give me back that signed contract.” And to prove it, I took the money out of my pocket.
“I told you I couldn’t do it,” he said.
“I told you I couldn’t do it,” he said.
“Do all of your customers make the same offer to you?” I asked.
“Do all your customers make the same offer to you?” I asked.
“No,” he answered.
“Nope,” he replied.
“Then why were you so sure that I was going to make it?”
“Then why were you so sure I was going to succeed?”
“It is what your type of sport would do. You are a first-class loser and that makes you a first-class business man. I am much obliged to you, but I can’t do it.”
“It’s exactly what your kind of sport would do. You’re a top-notch loser, and that makes you a top-notch businessman. I really appreciate it, but I can’t go along with it.”
“Now tell me why you do not wish to make more than your commission?”
“Now tell me why you don’t want to earn more than your commission?”
“It isn’t that exactly,” he said. “I am not working just for the commission.”
“It’s not really that,” he said. “I’m not just working for the commission.”
“What are you working for then?”
“What are you working for, then?”
“For the commission and the record,” he answered.
“For the commission and the record,” he replied.
“What record?”
"What album?"
“Mine.”
“Mine.”
“What are you driving at?”
"What are you getting at?"
“Do you work for money alone?” he asked me.
“Do you work just for money?” he asked me.
“Yes,” I said.
"Yeah," I said.
“No.” And he shook his head. “No, you don’t. You wouldn’t get enough fun out of it. You certainly do not work merely to add a few more dollars to your bank account and you are not in Wall Street because you like easy money. You get your fun some other way. Well, same here.”
“No.” He shook his head. “No, you don’t. You wouldn’t enjoy it enough. You definitely don’t work just to add a few more dollars to your bank account, and you’re not on Wall Street because you like easy money. You have your fun in other ways. Well, it’s the same here.”
I did not argue but asked him, “And how do you get your fun?”
I didn't debate it but asked him, “So how do you have your fun?”
“Well,” he confessed, “we’ve all got a weak spot.”
“Well,” he admitted, “we all have a soft spot.”
“And what’s yours?”
"What about you?"
“Vanity,” he said.
"Vanity," he said.
“Well,” I told him, “you’ve succeeded in getting me to sign on. Now I want to sign off, and I am paying you two hundred dollars for ten minutes’ work. Isn’t that enough for your pride?”
"Well," I said to him, "you’ve managed to get me to sign on. Now I want to sign off, and I'm giving you two hundred dollars for ten minutes of your time. Isn’t that enough for your pride?”
“No,” he answered. “You see, all the rest of the bunch149 have been working Wall Street for months and failed to make expenses. They said it was the fault of the goods and the territory. So the office sent for me to prove that the fault was with their salesmanship and not with the books or the place. They were working on a 25 per cent commission. I was in Cleveland, where I sold eighty-two sets in two weeks. I am here to sell a certain number of sets not only to people who did not buy from the other agents but to people they couldn’t even get to see. That’s why they give me 33⅓ per cent.”
“No,” he replied. “You see, everyone else in the group149 has been working Wall Street for months and hasn't even covered their expenses. They blamed the products and the area. So the office called me in to show that the problem was their sales skills, not the inventory or the location. They were getting a 25 percent commission. I was in Cleveland, where I sold eighty-two sets in just two weeks. I'm here to sell a specific number of sets, not just to people who didn’t buy from the other agents, but to people they couldn’t even get in front of. That’s why I get 33⅓ percent.”
“I can’t quite figure out how you sold me that set.”
“I can't really understand how you managed to sell me that set.”
“Why,” he said consolingly, “I sold J. P. Morgan a set.”
“Why,” he said reassuringly, “I sold J. P. Morgan a set.”
“No, you didn’t,” I said.
“No, you didn’t,” I replied.
He wasn’t angry. He simply said, “Honest, I did.”
He wasn't mad. He just said, "Honestly, I did."
“A set of Walter Scott to J. P. Morgan, who not only has some fine editions but probably the original manuscripts of some of the novels as well?”
“A collection of Walter Scott for J. P. Morgan, who not only has some great editions but likely the original manuscripts of some of the novels too?”
“Well, here’s his John Hancock.” And he promptly flashed on me a contract signed by J. P. Morgan himself. It might not have been Mr. Morgan’s signature, but it did not occur to me to doubt it at the time. Didn’t he have mine in his pocket? All I felt was curiosity. So I asked him, “How did you get past the librarian?”
“Well, here’s his John Hancock.” And he quickly showed me a contract signed by J. P. Morgan himself. It might not have been Mr. Morgan’s actual signature, but I didn’t think to question it at the time. Didn’t he have mine in his pocket? All I felt was curiosity. So I asked him, “How did you get past the librarian?”
“I didn’t see any librarian. I saw the Old Man himself. In the office.”
“I didn’t see any librarian. I saw the Old Man himself. In the office.”
“That’s too much!” I said. Everybody knew that it was much harder to get into Mr. Morgan’s private office empty handed than into the White House with a parcel that ticked like an alarm clock.
“That’s too much!” I said. Everybody knew that getting into Mr. Morgan’s private office empty-handed was way harder than getting into the White House with a package that ticked like a clock.
But he declared, “I did.”
But he said, “I did.”
“But how did you get into his office?”
“But how did you get into his office?”
“How did I get into yours?” he retorted.
“How did I end up in yours?” he shot back.
“I don’t know. You tell me,” I said.
“I don’t know. You tell me,” I said.
“Well, the way I got into Morgan’s office and the way I got into yours are the same. I just talked to the fellow at the door whose business it was not to let me in. And the way150 I got Morgan to sign was the same way I got you to sign. You weren’t signing a contract for a set of books. You just took the fountain pen I gave you and did what I asked you to do with it. No difference. Same as you.”
“Well, the way I got into Morgan’s office and the way I got into yours are the same. I just talked to the guy at the door whose job it was to keep me out. And the way I got Morgan to sign was the same way I got you to sign. You weren’t signing a contract for a set of books. You just took the fountain pen I gave you and did what I asked you to do with it. No difference. Same as you.”
“And is that really Morgan’s signature?” I asked him, about three minutes late with my skepticism.
“And is that really Morgan’s signature?” I asked him, about three minutes late with my doubt.
“Sure! He learned how to write his name when he was a boy.”
“Sure! He learned to write his name when he was a kid.”
“And that’s all there is to it?”
“And that’s all there is to it?”
“That’s all,” he answered. “I know exactly what I am doing. That’s all the secret there is. I am much obliged to you. Good day, Mr. Livingston.” And he started to go out.
"That's it," he replied. "I know exactly what I'm doing. That's the only secret there is. I'm very grateful to you. Have a good day, Mr. Livingston." And he began to leave.
“Hold on,” I said. “I’m bound to have you make an even two hundred dollars out of me.” And I handed him thirty-five dollars.
“Wait a sec,” I said. “I’m determined to make it an even two hundred dollars with you.” Then I handed him thirty-five dollars.
He shook his head. Then: “No,” he said. “I can’t do that. But I can do this!” And he took the contract from his pocket, tore it in two and gave me the pieces.
He shook his head. Then: “No,” he said. “I can’t do that. But I can do this!” And he took the contract from his pocket, ripped it in half, and handed me the pieces.
I counted two hundred dollars and held the money before him, but he again shook his head.
I counted out two hundred dollars and held the cash out to him, but he just shook his head again.
“Isn’t that what you meant?” I said.
“Isn’t that what you meant?” I said.
“No.”
“Nope.”
“Then, why did you tear up the contract?”
“Then, why did you rip up the contract?”
“Because you did not whine, but took it as I would have taken it myself had I been in your place.”
“Because you didn’t complain, but handled it as I would have if I were in your position.”
“But I offered you the two hundred dollars of my own accord,” I said.
“But I offered you the two hundred dollars on my own,” I said.
“I know; but money isn’t everything.”
“I get it; but money isn’t everything.”
Something in his voice made me say, “You’re right; it isn’t. And now what do you really want me to do for you?”
Something in his voice made me say, “You’re right; it isn’t. So what do you really want me to do for you?”
“You’re quick, aren’t you?” he said. “Do you really want to do something for me?”
“You're fast, aren't you?” he said. “Do you really want to do something for me?”
“Yes,” I told him, “I do. But whether I will or not depends what it is you have in mind.”
“Yes,” I told him, “I do. But whether I will or not depends on what you have in mind.”
“Take me with you into Mr. Ed Harding’s office and tell151 him to let me talk to him three minutes by the clock. Then leave me alone with him.”
“Take me with you into Mr. Ed Harding’s office and ask151 him to give me three minutes of his time. Then leave me alone with him.”
I shook my head and said, “He is a good friend of mine.”
I shook my head and said, “He’s a good friend of mine.”
“He’s fifty years old and a stock broker,” said the book agent.
“He's fifty years old and a stockbroker,” said the book agent.
That was perfectly true, so I took him into Ed’s office. I did not hear anything more from or about that book agent. But one evening some weeks later when I was going uptown I ran across him in a Sixth Avenue L train. He raised his hat very politely and I nodded back. He came over and asked me, “How do you do, Mr. Livingston? And how is Mr. Harding?”
That was completely true, so I took him into Ed’s office. I didn’t hear anything else from or about that book agent. But one evening, a few weeks later, when I was heading uptown, I ran into him on a Sixth Avenue L train. He tipped his hat very politely, and I nodded back. He came over and asked me, “How do you do, Mr. Livingston? And how is Mr. Harding?”
“He’s well. Why do you ask?” I felt he was holding back a story.
"He's doing well. Why do you ask?" I sensed he was keeping a story to himself.
“I sold him two thousand dollars’ worth of books that day you took me in to see him.”
“I sold him two thousand dollars’ worth of books that day you brought me in to see him.”
“He never said a word to me about it,” I said.
“He never mentioned it to me,” I said.
“No; that kind doesn’t talk about it.”
“No, that kind doesn’t talk about it.”
“What kind doesn’t talk?”
“What type doesn’t talk?”
“The kind that never makes mistakes on account of its being bad business to make them. That kind always knows what he wants and nobody can tell him different. That is the kind that’s educating my children and keeps my wife in good humor. You did me a good turn, Mr. Livingston. I expected it when I gave up the two hundred dollars you were so anxious to present to me.”
“The type that never makes mistakes because it’s bad for business to do so. That type always knows exactly what he wants, and no one can change his mind. That’s the type that’s influencing my children and keeping my wife happy. You did me a solid, Mr. Livingston. I anticipated it when I let go of the two hundred dollars you were so eager to give me.”
“And if Mr. Harding hadn’t given you an order?”
“And what if Mr. Harding hadn’t given you an order?”
“Oh, but I knew he would. I had found out what kind of man he was. He was a cinch.”
“Oh, but I knew he would. I had figured out what kind of guy he was. He was a sure thing.”
“Yes. But if he hadn’t bought any books?” I persisted.
“Yes. But what if he hadn't bought any books?” I pressed on.
“I’d have come back to you and sold you something. Good day, Mr. Livingston. I am going to see the mayor.” And he got up as we pulled up at Park Place.
“I would have come back to you and sold you something. Good day, Mr. Livingston. I’m going to see the mayor.” And he got up as we arrived at Park Place.
“I hope you sell him ten sets,” I said. His Honor was a Tammany man.
“I hope you sell him ten sets,” I said. The judge was a Tammany man.
“I’m a Republican, too,” he said, and went out, not hastily,152 but leisurely, confident that the train would wait. And it did.
“I’m a Republican, too,” he said, and went out, not in a rush,152 but at a relaxed pace, sure that the train would wait. And it did.
I have told you this story in such detail because it concerned a remarkable man who made me buy what I did not wish to buy. He was the first man who did that to me. There never should have been a second, but there was. You can never bank on there being but one remarkable salesman in the world or on complete immunization from the influence of personality.
I shared this story in detail because it’s about an impressive guy who made me purchase something I didn't want to buy. He was the first person to do that to me. There shouldn’t have been a second time, but there was. You can never count on there being just one exceptional salesperson in the world or on being completely immune to someone's personality.
When Percy Thomas left my office, after I had pleasantly but definitely declined to enter into a working alliance with him, I would have sworn that our business paths would never cross. I was not sure I’d ever see him again. But on the very next day he wrote me a letter thanking me for my offers of help and inviting me to come and see him. I answered that I would. He wrote again. I called.
When Percy Thomas left my office after I politely but firmly said no to working with him, I was convinced that our professional paths would never cross again. I didn't think I'd ever see him again. But the very next day, he sent me a letter thanking me for my offers of help and inviting me to visit him. I replied that I would. He wrote back, and then I called.
I got to see a great deal of him. It was always a pleasure for me to listen to him, he knew so much and he expressed his knowledge so interestingly. I think he is the most magnetic man I ever met.
I got to see a lot of him. It was always a pleasure to listen to him; he knew so much and shared his knowledge in such an interesting way. I think he is the most captivating man I've ever met.
We talked of many things, for he is a widely read man with an amazing grasp of many subjects and a remarkable gift for interesting generalization. The wisdom of his speech is impressive; and as for plausibility, he hasn’t an equal. I have heard many people accuse Percy Thomas of many things, including insincerity, but I sometimes wonder if his remarkable plausibility does not come from the fact that he first convinces himself so thoroughly as to acquire thereby a greatly increased power to convince others.
We discussed many topics since he is well-read and has a great understanding of various subjects along with a unique talent for making engaging generalizations. His speech is full of wisdom, and when it comes to being convincing, no one can match him. I've heard many people criticize Percy Thomas for various reasons, including being insincere, but I sometimes think his impressive ability to convince others comes from the fact that he first thoroughly convinces himself, which greatly boosts his power to persuade others.
Of course we talked about market matters at great length. I was not bullish on cotton, but he was. I could not see the bull side at all, but he did. He brought up so many facts and figures that I ought to have been overwhelmed, but I wasn’t. I couldn’t disprove them because I could not deny their authenticity, but they did not shake my belief in what I read for myself. But he kept at it until I no longer felt sure of my own information as gathered from the trade papers and the153 dailies. That meant I couldn’t set the market with my own eyes. A man cannot be convinced against his own convictions, but he can be talked into a state of uncertainty and indecision, which is even worse, for that means that he cannot trade with confidence and comfort.
Of course we talked about market issues for a long time. I wasn’t optimistic about cotton, but he was. I couldn’t see the positive side at all, but he could. He shared so many facts and figures that I should have felt swamped, but I didn’t. I couldn’t disprove them because I couldn’t deny their validity, but they didn’t shake my belief in what I gathered from my own reading. However, he kept at it until I started to doubt my own information from the trade papers and the 153 dailies. That meant I couldn’t assess the market with my own view. A person can’t be convinced against their own beliefs, but they can be talked into a state of uncertainty and doubt, which is even worse, because that means they can’t trade with confidence and comfort.
I cannot say that I got all mixed up, exactly, but I lost my poise; or rather, I ceased to do my own thinking. I cannot give you in detail the various steps by which I reached the state of mind that was to prove so costly to me. I think it was his assurances of the accuracy of his figures, which were exclusively his, and the undependability of mine, which were not exclusively mine, but public property. He harped on the utter reliability, as proved time and again, of all his ten thousand correspondents throughout the South. In the end I came to read conditions as he himself read them—because we were both reading from the same page of the same book, held by him before my eyes. He has a logical mind. Once I accepted his facts it was a cinch that my own conclusions, derived from his facts, would agree with his own.
I can’t say I got totally confused, but I lost my composure; or rather, I stopped thinking for myself. I can’t detail all the steps that led me to a mindset that ended up costing me a lot. I think it was his claims about the accuracy of his figures, which only he owned, compared to my figures that were public knowledge. He kept emphasizing the complete reliability, proven over and over, of all his thousands of contacts across the South. Eventually, I started to interpret things the way he did—because we were both looking at the same page of the same book, which he held in front of me. He has a logical way of thinking. Once I accepted his facts, it was a given that my own conclusions, based on his facts, would match his.
When he began his talks with me about the cotton situation I not only was bearish but I was short of the market. Gradually, as I began to accept his facts and figures, I began to fear I had been basing my previous position on misinformation. Of course I could not feel that way and not cover. And once I had covered because Thomas made me think I was wrong, I simply had to go long. It is the way my mind works. You know, I have done nothing in my life but trade in stocks and commodities. I naturally think that if it is wrong to be bearish it must be right to be a bull. And if it is right to be a bull it is imperative to buy. As my old Palm Beach friend said Pat Hearne used to say, “You can’t tell till you bet!” I must prove whether I am right on the market or not; and the proofs are to be read only in my brokers’ statements at the end of the month.
When he started discussing the cotton situation with me, I wasn't just skeptical; I was also short on the market. Gradually, as I started to accept his facts and figures, I realized I might have been basing my previous position on false information. Naturally, I couldn't feel that way and not take action. Once I had covered my position because Thomas made me doubt myself, I felt compelled to go long. That's just how my mind works. You know, I have only ever traded in stocks and commodities. I instinctively think that if it's wrong to be bearish, it must be right to be bullish. And if being bullish is correct, then buying is essential. As my old Palm Beach friend Pat Hearne used to say, “You can’t tell till you bet!” I have to validate whether I'm right about the market or not, and the proof is reflected only in my brokers' statements at the end of the month.
I started in to buy cotton and in a jiffy I had my usual154 line, about sixty thousand bales. It was the most asinine play of my career. Instead of standing or falling by my own observation and deductions I was merely playing another man’s game. It was eminently fitting that my silly plays should not end with that. I not only bought when I had no business to be bullish but I didn’t accumulate my line in accordance with the promptings of experience. I wasn’t trading right. Having listened, I was lost.
I jumped in to buy cotton and before I knew it, I had my typical154 position, about sixty thousand bales. It was the dumbest move of my career. Instead of relying on my own observations and insights, I was just following someone else's lead. It was only fitting that my foolish decisions didn’t stop there. Not only did I buy when I shouldn't have been optimistic, but I also didn’t build my position based on my experience. I wasn’t trading correctly. After listening to others, I got lost.
The market was not going my way. I am never afraid or impatient when I am sure of my position. But the market didn’t act the way it should have acted had Thomas been right. Having taken the first wrong step I took the second and the third, and of course it muddled me all up. I allowed myself to be persuaded not only into not taking my loss but into holding up the market. That is a style of play foreign to my nature and contrary to my trading principles and theories. Even as a boy in the bucket shops I had known better. But I was not myself. I was another man—a Thomasized person.
The market wasn’t working in my favor. I’m never scared or rushed when I’m confident in my position. But the market didn’t behave as it should have if Thomas was right. After taking the first wrong step, I made the second and the third, which totally confused me. I let myself be convinced not only to avoid taking my loss but also to prop up the market. That’s a style of play that’s completely against my nature and goes against my trading principles and theories. Even as a kid in the bucket shops, I knew better. But I wasn’t myself. I was someone else—a Thomasized person.
I not only was long of cotton but I was carrying a heavy line of wheat. That was doing famously and showed me a handsome profit. My fool efforts to bolster up cotton had increased my line to about one hundred and fifty thousand bales. I may tell you that about this time I was not feeling very well. I don’t say this to furnish an excuse for my blunders, but merely to state a pertinent fact. I remember I went to Bayshore for a rest.
I not only had a lot of cotton, but I was also heavily into wheat. That was going really well and bringing me a nice profit. My foolish attempts to support cotton had pushed my stock up to about one hundred and fifty thousand bales. I should mention that around this time, I wasn't feeling too great. I’m not saying this to make excuses for my mistakes, just to share a relevant fact. I remember I went to Bayshore to relax.
While there I did some thinking. It seemed to me that my speculative commitments were overlarge. I am not timid as a rule, but I got to feeling nervous and that made me decide to lighten my load. To do this I must clean up either the cotton or the wheat.
While I was there, I did some thinking. It seemed to me that my speculative commitments were too big. I'm usually not timid, but I started feeling anxious, which made me decide to lighten my load. To do this, I need to clean up either the cotton or the wheat.
It seems incredible that knowing the game as well as I did and with an experience of twelve or fourteen years of speculating in stocks and commodities I did precisely the wrong thing. The cotton showed me a loss and I kept it. The155 wheat showed me a profit and I sold it out. It was an utterly foolish play, but all I can say in extenuation is that it wasn’t really my deal, but Thomas’. Of all speculative blunders there are few greater than trying to average a losing game. My cotton deal proved it to the hilt a little later. Always sell what shows you a loss and keep what shows you a profit. That was so obviously the wise thing to do and was so well known to me that even now I marvel at myself for doing the reverse.
It seems unbelievable that with my knowledge of the game and twelve to fourteen years of experience in stock and commodity trading I made exactly the wrong choice. The cotton showed a loss and I held onto it. The 155wheat showed a profit and I sold it off. It was a completely foolish move, but all I can say in my defense is that it wasn’t truly my decision, but Thomas’. Of all the mistakes you can make in trading, few are worse than trying to average out a losing position. My cotton trade proved that perfectly a little later. Always sell what’s losing and keep what’s making you money. That was so obviously the smart thing to do and I knew it so well that even now I can't believe I did the opposite.
And so I sold my wheat, deliberately cut short my profit in it. After I got out of it the price went up twenty cents a bushel without stopping. If I had kept it I might have taken a profit of about eight million dollars. And having decided to keep on with the losing proposition I bought more cotton!
And so I sold my wheat, intentionally accepting a lower profit. After I sold it, the price went up twenty cents a bushel without stopping. If I had held on to it, I could have made about eight million dollars. And after deciding to stick with the losing situation, I bought more cotton!
I remember very clearly how every day I would buy cotton, more cotton. And why do you think I bought it? To keep the price from going down! If that isn’t a supersucker play, what is? I simply kept putting up more and more money—more money to lose eventually. My brokers and my intimate friends couldn’t understand it; and they don’t to this day. Of course if the deal had turned out differently I would have been a wonder. More than once I was warned against placing too much reliance on Percy Thomas’ brilliant analyses. To this I paid no heed, but kept on buying cotton to keep it from going down. I was even buying it in Liverpool. I accumulated four hundred and forty thousand bales before I realized what I was doing. And then it was too late. So I sold out my line.
I remember really clearly how every day I would buy cotton, more cotton. And why do you think I bought it? To keep the price from dropping! If that isn’t a total sucker move, what is? I just kept putting up more and more money—more money to lose in the end. My brokers and my close friends couldn’t understand it; and they still don’t. Of course, if the deal had turned out differently I would’ve been a genius. More than once I was warned against relying too much on Percy Thomas’ great analyses. I ignored that warning and kept buying cotton to stop it from falling. I was even buying it in Liverpool. I piled up four hundred and forty thousand bales before I realized what I was doing. And then it was too late. So I sold off my holdings.
I lost nearly all that I had made out of all my other deals in stocks and commodities. I was not completely cleaned out, but I had left fewer hundreds of thousands than I had millions before I met my brilliant friend Percy Thomas. For me of all men to violate all the laws that experience had taught me to observe in order to prosper was more than asinine.
I lost almost everything I had earned from my other stock and commodity deals. I wasn’t completely wiped out, but I had way fewer hundreds of thousands than the millions I had before I met my clever friend Percy Thomas. For me, of all people, to ignore all the lessons that experience had taught me to follow in order to succeed was nothing short of stupid.
To learn that a man can make foolish plays for no reason156 whatever was a valuable lesson. It cost me millions to learn that another dangerous enemy to a trader is his susceptibility to the urgings of a magnetic personality when plausibly expressed by a brilliant mind. It has always seemed to me, however, that I might have learned my lesson quite as well if the cost had been only one million. But Fate does not always let you fix the tuition fee. She delivers the educational wallop and presents her own bill, knowing you have to pay it, no matter what the amount may be. Having learned what folly I was capable of I closed that particular incident. Percy Thomas went out of my life.
Learning that a man can make foolish decisions for no reason156 at all was a valuable lesson. It cost me millions to realize that another serious threat to a trader is his vulnerability to the influence of a charismatic personality when it’s convincingly expressed by an intelligent mind. However, it always seemed to me that I could have learned this lesson just as well if the cost had been only one million. But Fate doesn’t always allow you to choose the tuition fee. She delivers the harsh lesson and sends her own bill, knowing you have to pay it no matter how much it is. After understanding how foolish I could be, I put that particular incident behind me. Percy Thomas left my life.
There I was, with more than nine-tenths of my stake, as Jim Fisk used to say, gone where the woodbine twineth—up the spout. I had been a millionaire rather less than a year. My millions I had made by using brains, helped by luck. I had lost them by reversing the process. I sold my two yachts and was decidedly less extravagant in my manner of living.
There I was, with more than nine-tenths of my investment, as Jim Fisk used to say, gone where the woodbine twines—down the drain. I had been a millionaire for less than a year. I made my millions by using my brains, with a bit of luck thrown in. I lost them by doing the opposite. I sold my two yachts and became much less extravagant in the way I lived.
But that one blow wasn’t enough. Luck was against me. I ran up first against illness and then against the urgent need of two hundred thousand dollars in cash. A few months before that sum would have been nothing at all; but now it meant almost the entire remnant of my fleet-winged fortune. I had to supply the money and the question was: Where would I get it? I didn’t want to take it out of the balance I kept at my brokers’ because if I did I wouldn’t have much of a margin left for my own trading; and I needed trading facilities more than ever if I was to win back my millions quickly. There was only one alternative that I could see, and that was to take it out of the stock market!
But that one blow wasn’t enough. I was really unlucky. I first faced illness, and then I urgently needed two hundred thousand dollars in cash. A few months ago, that amount would have felt like nothing, but now it meant almost my entire remaining fortune. I had to come up with the money, and the big question was: Where would I find it? I didn’t want to withdraw it from the balance I had with my brokers because if I did, I wouldn’t have much left to trade with; and I needed trading opportunities more than ever to quickly reclaim my millions. The only option I could see was to pull it out of the stock market!
Just think of it! If you know much about the average customer of the average commission house you will agree with me that the hope of making the stock market pay your bill is one of the most prolific sources of loss in Wall Street. You will chip out all you have if you adhere to your determination.
Just think about it! If you know anything about the typical customer of a regular brokerage, you’ll agree that the belief in making the stock market cover your expenses is one of the biggest reasons for losing money on Wall Street. You’ll end up losing everything if you stick to that mindset.
Why, in Harding’s office one winter a little bunch of high157 flyers spent thirty or forty thousand dollars for an overcoat—and not one of them lived to wear it. It so happened that a prominent floor trader—who since has become world-famous as one of the dollar-a-year men—came down to the Exchange wearing a fur overcoat lined with sea otter. In those days, before furs went up sky high, that coat was valued at only ten thousand dollars. Well, one of the chaps in Harding’s office, Bob Keown, decided to get a coat lined with Russian sable. He priced one uptown. The cost was about the same, ten thousand dollars.
Why, during one winter in Harding’s office, a small group of high rollers spent thirty or forty thousand dollars on an overcoat—and none of them lived to wear it. A well-known floor trader—who has since become famous as one of the dollar-a-year guys—showed up at the Exchange in a fur overcoat lined with sea otter. Back then, before fur prices skyrocketed, that coat was worth only ten thousand dollars. Well, one of the guys in Harding’s office, Bob Keown, decided to get a coat lined with Russian sable. He checked the price uptown. It was about the same, ten thousand dollars.
“That’s the devil of a lot of money,” objected one of the fellows.
"That’s a hell of a lot of money," one of the guys objected.
“Oh, fair! Fair!” admitted Bob Keown amiably. “About a week’s wages—unless you guys promise to present it to me as a slight but sincere token of the esteem in which you hold the nicest man in the office. Do I hear the presentation speech? No? Very well. I shall let the stock market buy it for me!”
“Oh, awesome! Awesome!” said Bob Keown with a smile. “About a week's pay—unless you all promise to give it to me as a small but genuine token of the appreciation you have for the nicest guy in the office. Do I hear a presentation speech? No? Alright then. I guess I’ll let the stock market get it for me!”
“Why do you want a sable coat?” asked Ed Harding.
“Why do you want a sable coat?” Ed Harding asked.
“It would look particularly well on a man of my inches,” replied Bob, drawing himself up.
“It would look especially good on a guy my height,” replied Bob, standing taller.
“And how did you say you were going to pay for it?” asked Jim Murphy, who was the star tip-chaser of the office.
“And how did you say you were going to pay for it?” Jim Murphy asked, the office's top tip chaser.
“By a judicious investment of a temporary character, James. That’s how,” answered Bob, who knew that Murphy merely wanted a tip.
“By making a smart short-term investment, James. That’s how,” replied Bob, who understood that Murphy just wanted a hint.
Sure enough, Jimmy asked, “What stock are you going to buy?”
Sure enough, Jimmy asked, “Which stock are you going to buy?”
“Wrong as usual, friend. This is no time to buy anything. I propose to sell five thousand Steel. It ought to go down ten points at the least. I’ll just take two and a half points net. That is conservative, isn’t it?”
“Wrong as always, my friend. This isn’t the right time to buy anything. I suggest selling five thousand Steel. It should drop at least ten points. I’ll just take a net of two and a half points. That’s pretty safe, right?”
“What do you hear about it?” asked Murphy eagerly. He was a tall thin man with black hair and a hungry look, due158 to his never going out to lunch for fear of missing something on the tape.
“What do you know about it?” asked Murphy eagerly. He was a tall, thin man with black hair and a hungry look, due158 to never going out to lunch for fear of missing something on the tape.
“I hear that coat’s the most becoming I ever planned to get.” He turned to Harding and said, “Ed, sell five thousand U.S. Steel common at the market. To-day, darling!”
“I hear that coat is the most flattering one I've ever intended to get.” He turned to Harding and said, “Ed, sell five thousand shares of U.S. Steel common at the market. Today, darling!”
He was a plunger, Bob was, and liked to indulge in humorous talk. It was his way of letting the world know that he had an iron nerve. He sold five thousand Steel, and the stock promptly went up. Not being half as big an ass as he seemed when he talked, Bob stopped his loss at one and a half points and confided to the office that the New York climate was too benign for fur coats. They were unhealthy and ostentatious. The rest of the fellows jeered. But it was not long before one of them bought some Union Pacific to pay for the coat. He lost eighteen hundred dollars and said sables were all right for the outside of a woman’s wrap, but not for the inside of a garment intended to be worn by a modest and intelligent man.
He was a risk-taker, Bob was, and loved to joke around. It was his way of showing everyone that he had guts. He sold five thousand shares of Steel, and the stock quickly went up. Not nearly as foolish as he appeared when he spoke, Bob cut his losses at one and a half points and told the office that the New York weather was too nice for fur coats. They were unhealthy and flashy. The other guys laughed at him. But soon enough, one of them bought some Union Pacific stock to cover the cost of the coat. He lost eighteen hundred dollars and said sables were fine for the outside of a woman’s wrap, but not the inside of a garment meant for a modest and sensible man.
After that, one after another of the fellows tried to coax the market to pay for that coat. One day I said I would buy it to keep the office from going broke. But they all said that it wasn’t a sporting thing to do; that if I wanted the coat for myself I ought to let the market give it to me. But Ed Harding strongly approved of my intention and that same afternoon I went to the furrier’s to buy it. I found out that a man from Chicago had bought it the week before.
After that, one by one, the guys tried to convince the market to pay for that coat. One day I said I would buy it to keep the office from going under. But they all said it wasn’t the right thing to do; that if I wanted the coat for myself, I should let the market offer it to me. However, Ed Harding fully supported my plans, and that same afternoon I went to the fur shop to buy it. I found out that a guy from Chicago had bought it the week before.
That was only one case. There isn’t a man in Wall Street who has not lost money trying to make the market pay for an automobile or a bracelet or a motor boat or a painting. I could build a huge hospital with the birthday presents that the tight-fisted stock market has refused to pay for. In fact, of all hoodoos in Wall Street I think the resolve to induce the stock market to act as a fairy godmother is the busiest and most persistent.
That was just one example. There isn't a person on Wall Street who hasn't lost money attempting to get the market to cover the cost of a car, a bracelet, a boat, or a painting. I could fund an entire hospital with the birthday gifts that the stingy stock market has turned down. Honestly, of all the superstitions on Wall Street, I believe the determination to make the stock market act like a fairy godmother is the most active and relentless.
Like all well-authenticated hoodoos this has its reason for being. What does a man do when he sets out to make the159 stock market pay for a sudden need? Why, he merely hopes. He gambles. He therefore runs much greater risks than he would if he were speculating intelligently, in accordance with opinions or beliefs logically arrived at after a dispassionate study of underlying conditions. To begin with, he is after an immediate profit. He cannot afford to wait. The market must be nice to him at once if at all. He flatters himself that he is not asking more than to place an even-money bet. Because he is prepared to run quick—say, stop his loss at two points when all he hopes to make is two points—he hugs the fallacy that he is merely taking a fifty-fifty chance. Why, I’ve known men to lose thousands of dollars on such trades, particularly on purchases made at the height of a bull market just before a moderate reaction. It certainly is no way to trade.
Like all well-established hoodoos, this has its reason for existing. What does a guy do when he tries to make the159 stock market work for an immediate need? He just hopes. He gambles. As a result, he takes on much greater risks than he would if he were investing wisely based on opinions or beliefs logically formed after a calm analysis of the underlying conditions. To start, he’s looking for quick profit. He can't afford to wait. The market has to be good to him right away, if at all. He convinces himself that he’s not asking for more than placing an even-money bet. Because he’s ready to pull out quickly—let’s say, stop his losses at two points when he only hopes to gain two points—he clings to the false belief that he’s merely taking a fifty-fifty chance. I’ve seen guys lose thousands of dollars on such trades, especially on purchases made at the peak of a bull market just before a moderate downturn. It’s definitely not a smart way to trade.
Well, that crowning folly of my career as a stock operator was the last straw. It beat me. I lost what little my cotton deal had left me. It did even more harm, for I kept on trading—and losing. I persisted in thinking that the stock market must perforce make money for me in the end. But the only end in sight was the end of my resources. I went into debt, not only to my principal brokers but to other houses that accepted business from me without my putting up an adequate margin. I not only got in debt but I stayed in debt from then on.
Well, that major mistake in my career as a stock trader was the final blow. It defeated me. I lost what little my cotton deal had left me. It caused even more damage because I continued to trade—and lose. I kept thinking that the stock market had to eventually make money for me. But the only thing on the horizon was the depletion of my resources. I went into debt, not just to my main brokers but to other firms that took my business without me putting up enough collateral. I didn’t just get into debt; I stayed in debt from that point on.
160
160
XIII
There I was, once more broke, which was bad, and dead wrong in my trading, which was a sight worse. I was sick, nervous, upset and unable to reason calmly. That is, I was in the frame of mind in which no speculator should be when he is trading. Everything went wrong with me. Indeed, I began to think that I could not recover my departed sense of proportion. Having grown accustomed to swinging a big line—say, more than a hundred thousand shares of stock—I feared I would not show good judgment trading in a small way. It scarcely seemed worthwhile being right when all you carried was a hundred shares of stock. After the habit of taking a big profit on a big line I wasn’t sure I would know when to take my profit on a small line. I can’t describe to you how weaponless I felt.
Here I am, once again broke, which was bad, and completely off in my trading, which was even worse. I was sick, anxious, distressed, and unable to think clearly. Basically, I was in the wrong mindset for trading, and that’s not how any trader should be. Everything was going wrong for me. In fact, I started to doubt whether I could regain my lost sense of balance. Having gotten used to handling big trades—like over a hundred thousand shares of stock—I worried that I wouldn’t make good decisions with smaller trades. It hardly felt worth it to be right when all I had was a hundred shares of stock. After having developed the habit of taking major profits on large trades, I wasn’t sure when to take my profit on a smaller scale. I can’t express how defenseless I felt.
Broke again and incapable of assuming the offensive vigorously. In debt and wrong! After all those long years of successes, tempered by mistakes that really served to pave the way for greater successes, I was now worse off than when I began in the bucket shops. I had learned a great deal about the game of stock speculation, but I had not learned quite so much about the play of human weaknesses. There is no mind so machinelike that you can depend upon it to function with equal efficiency at all times. I now learned that I could not trust myself to remain equally unaffected by men and misfortunes at all times.
Broke again and unable to go on the offensive. In debt and in the wrong! After all those years of successes, tempered by mistakes that really helped pave the way for even greater successes, I was now worse off than when I first started in the bucket shops. I had learned a lot about the stock speculation game, but I hadn’t grasped much about the play of human weaknesses. No mind is so mechanical that you can count on it to work with the same efficiency all the time. I now realized that I couldn’t trust myself to stay unaffected by people and misfortunes all the time.
Money losses have never worried me in the slightest. But161 other troubles could and did. I studied my disaster in detail and of course found no difficulty in seeing just where I had been silly. I spotted the exact time and place. A man must know himself thoroughly if he is going to make a good job out of trading in the speculative markets. To know what I was capable of in the line of folly was a long educational step. I sometimes think that no price is too high for a speculator to pay to learn that which will keep him from getting the swelled head. A great many smashes by brilliant men can be traced directly to the swelled head—an expensive disease everywhere to everybody, but particularly in Wall Street to a speculator.
Money losses have never bothered me at all. But 161 other problems could and did. I analyzed my failure in detail and, of course, easily identified where I had been foolish. I pinpointed the exact time and place. A person needs to really know themselves if they want to succeed in speculative trading. Understanding my own capacity for foolishness was a significant learning experience. I sometimes think that no price is too high for a speculator to pay to learn what will prevent them from getting a big head. Many crashes caused by talented individuals can be traced directly to their inflated egos—an expensive issue everywhere for everyone, but especially in Wall Street for a speculator.
I was not happy in New York, feeling the way I did. I didn’t want to trade, because I wasn’t in good trading trim. I decided to go away and seek a stake elsewhere. The change of scene could help me to find myself again, I thought. So once more I left New York, beaten by the game of speculation. I was worse than broke, since I owed over one hundred thousand dollars spread among various brokers.
I wasn't happy in New York, feeling the way I did. I didn’t want to trade because I wasn't in the right mindset for it. I decided to leave and look for opportunities somewhere else. I thought a change of scenery might help me find myself again. So, once again, I left New York, defeated by the game of speculation. I was in worse shape than broke, since I owed over a hundred thousand dollars to various brokers.
I went to Chicago and there found a stake. It was not a very substantial stake, but that merely meant that I would need a little more time to win back my fortune. A house that I once had done business with had faith in my ability as a trader and they were willing to prove it by allowing me to trade in their office in a small way.
I went to Chicago and found a stake. It wasn't a big one, but that just meant I needed a bit more time to regain my fortune. A company I had previously worked with trusted my skills as a trader and were willing to demonstrate that trust by letting me trade in their office on a small scale.
I began very conservatively. I don’t know how I might have fared had I stayed there. But one of the most remarkable experiences in my career cut short my stay in Chicago. It is an almost incredible story.
I started off really cautiously. I can't say how things might have turned out if I had stayed there. But one of the most amazing experiences in my career quickly ended my time in Chicago. It's an almost unbelievable story.
One day I got a telegram from Lucius Tucker. I had known him when he was the office manager of a Stock Exchange firm that I had at times given some business to, but I had lost track of him. The telegram read:
One day I received a telegram from Lucius Tucker. I had known him when he was the office manager of a stock exchange firm that I had occasionally done business with, but I had lost touch with him. The telegram read:
Come to New York at once.
L. Tucker.Come to New York ASAP.
L. Tucker.
162 I knew that he knew from mutual friends how I was fixed and therefore it was certain he had something up his sleeve. At the same time I had no money to throw away on an unnecessary trip to New York; so instead of doing what he asked me to do I got him on the long distance.
162 I knew that he knew through mutual friends how I was doing, so it was clear he had something planned. At the same time, I didn't have any money to waste on an unnecessary trip to New York; instead of doing what he asked me to do, I called him long distance.
“I got your telegram,” I said. “What does it mean?”
“I got your text,” I said. “What does it mean?”
“It means that a big banker in New York wants to see you,” he answered.
“It means that a big banker in New York wants to meet you,” he replied.
“Who is it?” I asked. I couldn’t imagine who it could be.
“Who is it?” I asked. I couldn’t picture who it might be.
“I’ll tell you when you come to New York. No use otherwise.”
"I'll let you know when you get to New York. No point in doing it any other way."
“You say he wants to see me?”
“You're saying he wants to see me?”
“He does.”
"He does."
“What about?”
"What’s up?"
“He’ll tell you in person if you give him a chance,” said Lucius.
“He'll explain it to you in person if you let him,” said Lucius.
“Can’t you write me?”
"Can't you message me?"
“No.”
“No.”
“Then tell me more plainly,” I said.
“Then tell me more clearly,” I said.
“I don’t want to.”
"Not interested."
“Look here, Lucius,” I said, “just tell me this much: Is this a fool trip?”
“Hey, Lucius,” I said, “just tell me this: Is this a stupid trip?”
“Certainly not. It will be to your advantage to come.”
“Definitely not. It’ll be beneficial for you to come.”
“Can’t you give me an inkling?”
“Can’t you give me a hint?”
“No,” he said. “It wouldn’t be fair to him. And besides, I don’t know just how much he wants to do for you. But take my advice: Come, and come quick.”
“No,” he said. “It wouldn’t be fair to him. And besides, I’m not sure how much he wants to do for you. But take my advice: Come, and come quickly.”
“Are you sure it is I that he wishes to see?”
“Are you sure he wants to see me?”
“Nobody else but you will do. Better come, I tell you. Telegraph me what train you take and I’ll meet you at the station.”
“Nobody else will work but you. You better get here, I’m telling you. Text me what train you're taking and I’ll meet you at the station.”
“Very well,” I said, and hung up.
“Okay,” I said, and hung up.
I didn’t like quite so much mystery, but I knew that Lucius was friendly and that he must have a good reason for talking the way he did. I wasn’t faring so sumptuously in Chicago that it would break my heart to leave it. At the163 rate I was trading it would be a long time before I could get together enough money to operate on the old scale.
I didn’t appreciate all the mystery, but I knew Lucius was a nice guy and had good reasons for speaking the way he did. I wasn’t doing so well in Chicago that it would devastate me to leave. At the rate I was going, it would be a long time before I could save up enough money to live the way I used to. At the163
I came back to New York, not knowing what would happen. Indeed, more than once during the trip I feared nothing at all would happen and that I’d be out my railroad fare and my time. I could not guess that I was about to have the most curious experience of my entire life.
I returned to New York, unsure of what was going to happen. In fact, more than once during the trip, I worried that nothing would happen at all and that I’d just waste my train fare and my time. I had no idea that I was on the verge of experiencing the most unusual moment of my entire life.
Lucius met me at the station and did not waste any time in telling me that he had sent for me at the urgent request of Mr. Daniel Williamson, of the well-known Stock Exchange house of Williamson & Brown. Mr. Williamson told Lucius to tell me that he had a business proposition to make to me that he was sure I would accept since it would be very profitable for me. Lucius swore he didn’t know what the proposition was. The character of the firm was a guaranty that nothing improper would be demanded of me.
Lucius met me at the station and quickly told me that he had summoned me at the urgent request of Mr. Daniel Williamson from the well-known Stock Exchange firm of Williamson & Brown. Mr. Williamson asked Lucius to inform me that he had a business proposal for me that he was confident I would accept, as it would be very profitable for me. Lucius promised he didn’t know what the proposal was. The reputation of the firm ensured that nothing inappropriate would be expected of me.
Dan Williamson was the senior member of the firm, which was founded by Egbert Williamson way back in the ’70’s. There was no Brown and hadn’t been one in the firm for years. The house had been, very prominent in Dan’s father’s time and Dan had inherited a considerable fortune and didn’t go after much outside business. They had one customer who was worth a hundred average customers and that was Alvin Marquand, Williamson’s brother-in-law, who in addition to being a director in a dozen banks and trust companies was the president of the great Chesapeake and Atlantic Railroad system. He was the most picturesque personality in the railroad world after James J. Hill, and was the spokesman and dominant member of the powerful banking coterie known as the Fort Dawson gang. He was worth from fifty million to five hundred million dollars, the estimate depending upon the state of the speaker’s liver. When he died they found out that he was worth two hundred and fifty million dollars, all made in Wall Street. So you see he was some customer.
Dan Williamson was the senior member of the firm, which was founded by Egbert Williamson way back in the ’70s. There hadn’t been a Brown associated with the firm for years. The firm had been very prominent during Dan’s father’s time, and Dan inherited a sizable fortune, so he didn’t chase much outside business. They had one client who was worth a hundred regular clients, and that was Alvin Marquand, who was also Dan's brother-in-law. Besides being a director at a dozen banks and trust companies, he was the president of the major Chesapeake and Atlantic Railroad system. He was the most colorful figure in the railroad industry after James J. Hill and was the spokesperson and leading member of the powerful banking group known as the Fort Dawson gang. His net worth was estimated between fifty million and five hundred million dollars, depending on who was estimating. When he died, it turned out he was worth two hundred and fifty million dollars, all earned on Wall Street. So, you see, he was quite a client.
Lucius told me he had just accepted a position with Williamson164 & Brown—one that was made for him. He was supposed to be a sort of circulating general business getter. The firm was after a general commission business and Lucius had induced Mr. Williamson to open a couple of branch offices, one in one of the big hotels uptown and the other in Chicago. I rather gathered that I was going to be offered a position in the latter place, possibly as office manager, which was something I would not accept. I didn’t jump on Lucius because I thought I’d better wait until the offer was made before I refused it.
Lucius told me he just accepted a job with Williamson164 & Brown—one that was perfect for him. He was supposed to be a sort of roaming business developer. The firm wanted to expand their general commission business, and Lucius had persuaded Mr. Williamson to open a couple of branch offices, one in a large hotel uptown and the other in Chicago. I got the impression that I was going to be offered a position in the Chicago office, possibly as office manager, which I wouldn't accept. I didn't confront Lucius because I thought it was best to wait until the offer was made before turning it down.
Lucius took me into Mr. Williamson’s private office, introduced me to his chief and left the room in a hurry, as though he wished to avoid being called as witness in a case in which he knew both parties. I prepared to listen and then to say no.
Lucius took me into Mr. Williamson’s private office, introduced me to his boss, and quickly left the room, as if he wanted to avoid being called as a witness in a case where he knew both sides. I got ready to listen and then to say no.
Mr. Williamson was very pleasant. He was a thorough gentleman, with polished manners and a kindly smile. I could see that he made friends easily and kept them. Why not? He was healthy and therefore good-humored. He had slathers of money and therefore could not be suspected of sordid motives. These things, together with his education and social training, made it easy for him to be not only polite but friendly, and not only friendly but helpful.
Mr. Williamson was very nice. He was a true gentleman, with good manners and a friendly smile. I could tell that he made friends easily and kept them. Why wouldn’t he? He was healthy and therefore in a good mood. He had plenty of money and couldn’t be suspected of having selfish motives. These factors, along with his education and social skills, made it easy for him to be not just polite but also friendly, and not only friendly but also helpful.
I said nothing. I had nothing to say and, besides, I always let the other man have his say in full before I do any talking. Somebody told me that the late James Stillman, president of the National City Bank—who, by the way, was an intimate friend of Williamson’s—made it his practice to listen in silence, with an impassive face, to anybody who brought a proposition to him. After the man got through Mr. Stillman continued to look at him, as though the man had not finished. So the man, feeling urged to say something more, did so. Simply by looking and listening Stillman often made the man offer terms much more advantageous to the bank than he had meant to offer when he began to speak.
I didn't say anything. I had nothing to add and, besides, I always let the other person speak fully before I jump in. I heard that the late James Stillman, president of the National City Bank—who, by the way, was a close friend of Williamson’s—would listen in silence, keeping a neutral expression, to anyone who brought him a proposal. Once the person finished speaking, Mr. Stillman would continue to gaze at him as if the person hadn’t quite completed his thoughts. So, feeling the need to fill the silence, the person would often say more. By simply looking and listening, Stillman frequently made the person offer terms that were far more favorable to the bank than what they initially intended to propose.
I don’t keep silent just to induce people to offer a better165 bargain, but because I like to know all the facts of the case. By letting a man have his say in full you are able to decide at once. It is a great time-saver. It averts debates and prolonged discussions that get nowhere. Nearly every business proposition that is brought to me can be settled, as far as my participation in it is concerned, by my saying yes or no. But I cannot say yes or no right off unless I have the complete proposition before me.
I don’t stay quiet just to get people to make a better offer, but because I want to know all the details of the situation. By allowing someone to fully express their thoughts, you can make a decision right away. It saves a lot of time. It avoids arguments and lengthy discussions that lead to nowhere. Almost every business idea that comes to me can be resolved, in terms of my involvement, by me saying yes or no. But I can’t say yes or no immediately unless I have the entire proposal in front of me.
Dan Williamson did the talking and I did the listening. He told me he had heard a great deal about my operations in the stock market and how he regretted that I had gone outside of my bailiwick and come a cropper in cotton. Still it was to my bad luck that he owed the pleasure of that interview with me. He thought my forte was the stock market, that I was born for it and that I should not stray from it.
Dan Williamson did the talking and I did the listening. He told me he had heard a lot about my trading in the stock market and how he wished I hadn’t stepped out of my area of expertise and messed up with cotton. Still, it was just my bad luck that he was enjoying this conversation with me. He believed my strength was in the stock market, that I was meant for it, and that I shouldn’t wander away from it.
“And that is the reason, Mr. Livingston,” he concluded pleasantly, “why we wish to do business with you.”
“And that’s why we want to do business with you, Mr. Livingston,” he finished with a friendly tone.
“Do business how?” I asked him.
“Do business how?” I asked him.
“Be your brokers,” he said. “My firm would like to do your stock business.”
“Be your brokers,” he said. “My company would like to handle your stock trading.”
“I’d like to give it to you,” I said, “but I can’t.”
“I want to give this to you,” I said, “but I can’t.”
“Why not?” he asked.
“Why not?” he asked.
“I haven’t any money,” I answered.
“I don’t have any money,” I replied.
“That part is all right,” he said with a friendly smile. “I’ll furnish it.” He took out a pocket checkbook, wrote out a check for twenty-five thousand dollars to my order, and gave it to me.
“That part is fine,” he said with a friendly smile. “I’ll take care of it.” He pulled out a pocket checkbook, wrote a check for twenty-five thousand dollars to my name, and handed it to me.
“What’s this for?” I asked.
"What’s this for?" I asked.
“For you to deposit in your own bank. You will draw your own checks. I want you to do your trading in our office. I don’t care whether you win or lose. If that money goes I will give you another personal check. So you don’t have to be so very careful with this one. See?”
“For you to deposit in your own bank. You will write your own checks. I want you to do your trading in our office. I don’t care if you win or lose. If that money runs out, I’ll give you another personal check. So you don’t have to be so careful with this one. Got it?”
I knew that the firm was too rich and prosperous to need anybody’s business, much less to give a fellow the money to166 put up as margin. And then he was so nice about it! Instead of giving me a credit with the house he gave me the actual cash, so that he alone knew where it came from, the only string being that if I traded I should do so through his firm. And then the promise that there would be more if that went! Still, there must be a reason.
I knew the company was too wealthy and successful to need anyone's business, let alone to give someone the cash to 166 use as margin. And he was so kind about it! Instead of giving me a credit with the firm, he handed me the actual cash, so he was the only one who knew where it came from. The only condition was that if I traded, I had to do it through his company. And then he promised there would be more if that went well! Still, there had to be a reason.
“What’s the idea?” I asked him.
“What’s the plan?” I asked him.
“The idea is simply that we want to have a customer in this office who is known as a big active trader. Everybody knows that you swing a big line on the short side, which is what I particularly like about you. You are known as a plunger.”
“The idea is that we want to have a customer in this office who is recognized as a major active trader. Everyone knows you take significant positions on the short side, which is what I really appreciate about you. You’re known as a risk-taker.”
“I still don’t get it,” I said.
“I still don’t get it,” I said.
“I’ll be frank with you, Mr. Livingston. We have two or three very wealthy customers who buy and sell stocks in a big way. I don’t want the Street to suspect them of selling long stock every time we sell ten or twenty thousand shares of any stock. If the Street knows that you are trading in our office it will not know whether it is your short selling or the other customers’ long stock that is coming on the market.”
“I'll be honest with you, Mr. Livingston. We have a couple of very wealthy clients who trade stocks on a large scale. I don't want the market to think they're offloading shares every time we sell ten or twenty thousand shares of any stock. If the market knows you're trading from our office, it won’t be clear if it’s your short selling or our other clients’ long stocks that are hitting the market.”
I understood at once. He wanted to cover up his brother-in-law’s operations with my reputation as a plunger! It so happened that I had made my biggest killing on the bear side a year and a half before, and, of course, the Street gossips and the stupid rumor-mongers had acquired the habit of blaming me for every decline in prices. To this day when the market is very weak they say I am raiding it.
I got it right away. He wanted to use my reputation as a risky investor to hide what his brother-in-law was doing! A year and a half earlier, I had made my biggest profit by betting against the market, and naturally, the gossipers on Wall Street and the clueless rumor-spreaders had started blaming me for every drop in prices. Even now, when the market is struggling, they say I’m the one causing the trouble.
I didn’t have to reflect. I saw at a glance that Dan Williamson was offering me a chance to come back and come back quickly. I took the check, banked it, opened an account with his firm and began trading. It was a good active market, broad enough for a man not to have to stick to one or two specialties. I had begun to fear, as I told you, that I had lost the knack of hitting it right. But it seems I hadn’t. In three weeks’ time I had made a profit of one hundred and167 twelve thousand dollars out of the twenty-five thousand that Dan Williamson lent me.
I didn't need to think twice. I saw immediately that Dan Williamson was offering me a chance to come back and come back fast. I took the check, deposited it, opened an account with his firm, and started trading. The market was active and diverse enough for someone not to have to limit themselves to just one or two specialties. I had started to worry, as I mentioned before, that I had lost my touch for making the right calls. But it turns out I hadn't. In just three weeks, I made a profit of one hundred and167 twelve thousand dollars from the twenty-five thousand that Dan Williamson lent me.
I went to him and said, “I’ve come to pay you back that twenty-five thousand dollars.”
I went to him and said, “I’m here to pay you back that twenty-five grand.”
“No, no!” he said and waved me away exactly as if I had offered him a castor-oil cocktail. “No, no, my boy. Wait until your account amounts to something. Don’t think about it yet. You’ve only got chicken feed there.”
“No, no!” he said, waving me away like I had just suggested a castor-oil cocktail. “No, no, my boy. Wait until your account has some real money in it. Don’t worry about it yet. You’ve only got pocket change there.”
There is where I made the mistake that I have regretted more than any other I ever made in my Wall Street career. It was responsible for long and dreary years of suffering. I should have insisted on his taking the money. I was on my way to a bigger fortune than I had lost and walking pretty fast. For three weeks my average profit was 150 per cent per week. From then on my trading would be on a steadily increasing scale. But instead of freeing myself from all obligation I let him have his way and did not compel him to accept the twenty-five thousand dollars. Of course, since he didn’t draw out the twenty-five thousand dollars he had advanced me I felt I could not very well draw out my profit. I was very grateful to him, but I am so constituted that I don’t like to owe money or favours. I can pay the money back with money, but the favours and kindnesses I must pay back in kind—and you are apt to find these moral obligations mighty high priced at times. Moreover there is no statute of limitations.
That's where I made the mistake I've regretted more than any other in my Wall Street career. It caused me long and tough years of suffering. I should have insisted he take the money. I was on my way to a bigger fortune than what I had lost and moving pretty fast. For three weeks, my average profit was 150 percent per week. From there on, my trading would have been on a steadily increasing scale. But instead of freeing myself from all obligation, I let him decide and didn’t force him to accept the twenty-five thousand dollars. Of course, since he didn’t withdraw the twenty-five thousand dollars he had given me, I felt I couldn’t just take my profit. I was really grateful to him, but I’m the kind of person who doesn’t like to owe money or favors. I can repay money with money, but I have to repay favors and kindnesses in kind—and you might find those moral obligations can be pretty expensive at times. Plus, there’s no statute of limitations.
I left the money undisturbed and resumed my trading. I was getting on very nicely. I was recovering my poise and I was sure it would not be very long before I should get back into my 1907 stride. Once I did that, all I’d ask for would be for the market to hold out a little while and I’d more than make up my losses. But making or not making the money was not bothering me much. What made me happy was that I was losing the habit of being wrong, of not being myself. It had played havoc with me for months but I had learned my lesson.
I left the money untouched and went back to trading. I was doing really well. I was regaining my confidence, and I was sure it wouldn’t be long before I was back to my 1907 rhythm. Once I reached that point, all I needed was for the market to hold up for a bit, and I’d more than cover my losses. But whether I made money or not wasn’t what concerned me too much. What made me happy was that I was breaking the habit of being wrong, of not being true to myself. It had thrown me off for months, but I had learned my lesson.
168 Just about that time I turned bear and I began to sell short several railroad stocks. Among them was Chesapeake & Atlantic. I think I put out a short line in it; about eight thousand shares.
168 Around that time, I went bearish and started shorting a few railroad stocks. One of them was Chesapeake & Atlantic. I think I shorted about eight thousand shares.
One morning when I got downtown Dan Williamson called me into his private office before the market opened and said to me: “Larry, don’t do anything in Chesapeake & Atlantic just now. That was a bad play of yours, selling eight thousand short. I covered it for you this morning in London and went long.”
One morning, when I got downtown, Dan Williamson called me into his private office before the market opened and said to me, “Larry, don’t do anything with Chesapeake & Atlantic right now. That was a bad move on your part, selling eight thousand short. I covered it for you this morning in London and went long.”
I was sure Chesapeake & Atlantic was going down. The tape told it to me quite plainly; and besides I was bearish on the whole market, not violently or insanely bearish, but enough to feel comfortable with a moderate short line out. I said to Williamson, “What did you do that for? I am bearish on the whole market and they are all going lower.”
I was certain Chesapeake & Atlantic was going to struggle. The data clearly showed it; plus, I was negative on the entire market—not aggressively or irrationally negative, but enough to feel okay with having a small short position. I said to Williamson, “Why did you do that? I’m negative on the whole market, and everything is headed down.”
But he just shook his head and said, “I did it because I happen to know something about Chesapeake & Atlantic that you couldn’t know. My advice to you is not to sell that stock short until I tell you it is safe to do so.”
But he just shook his head and said, “I did it because I know something about Chesapeake & Atlantic that you wouldn’t know. My advice to you is not to short sell that stock until I tell you it’s safe to do so.”
What could I do? That wasn’t an asinine tip. It was advice that came from the brother-in-law of the chairman of the board of directors. Dan was not only Alvin Marquand’s closest friend but he had been kind and generous to me. He had shown his faith in me and confidence in my word. I couldn’t do less than to thank him. And so my feelings again won over my judgment and I gave in. To subordinate my judgment to his desires was the undoing of me. Gratitude is something a decent man can’t help feeling, but it is for a fellow to keep it from completely tying him up. The first thing I knew I not only had lost all my profit but I owed the firm one hundred and fifty thousand dollars besides. I felt pretty badly about it, but Dan told me not to worry.
What could I do? That wasn’t a silly suggestion. It was advice from the brother-in-law of the chairman of the board of directors. Dan was not only Alvin Marquand’s closest friend, but he had also been kind and generous to me. He had shown his belief in me and trust in my word. I couldn’t do any less than thank him. And so my emotions once again took over my judgment, and I gave in. Subordinating my judgment to his desires was my downfall. Gratitude is something a decent person can’t help but feel, but it’s up to a person to ensure it doesn’t completely hold him back. Before I knew it, I had not only lost all my profit but I owed the firm one hundred and fifty thousand dollars on top of that. I felt really bad about it, but Dan told me not to worry.
“I’ll get you out of this hole,” he promised. “I know I will. But I can only do it if you let me. You will have to stop doing business on your own hook. I can’t be working for you169 and then have you completely undo all my work in your behalf. Just lay off the market and give me a chance to make some money for you. Won’t you, Larry?”
“I’ll get you out of this mess,” he promised. “I know I can. But I can only do it if you let me. You need to stop trying to handle everything yourself. I can’t work for you and then have you totally ruin all my efforts on your behalf. Just step back from the market and give me a chance to make some money for you. Will you, Larry?”
Again I ask you: What could I do? I thought of his kindliness and I could not do anything that might be construed as lacking in appreciation. I had grown to like him. He was very pleasant and friendly. I remember that all I got from him was encouragement. He kept on assuring me that everything would come out O.K. One day, perhaps six months later, he came to me with a pleased smile and gave me some credit slips.
Again I ask you: What could I do? I thought of his kindness and I couldn't do anything that might be seen as ungrateful. I had started to like him. He was very nice and friendly. I remember that all I got from him was support. He kept assuring me that everything would turn out okay. One day, maybe six months later, he came to me with a happy smile and handed me some credit slips.
“I told you I would pull you out of that hole,” he said, “and I have.” And then I discovered that not only had he wiped out the debt entirely but I had a small credit balance besides.
“I told you I would get you out of that mess,” he said, “and I did.” And then I found out that not only had he cleared the debt completely but I also had a small credit balance on top of that.
I think I could have run that up without much trouble, for the market was right, but he said to me, “I have bought you ten thousand shares of Southern Atlantic.” That was another road controlled by his brother-in-law, Alvin Marquand, who also ruled the market destinies of the stock.
I think I could have easily handled that, since the market was favorable, but he told me, “I bought you ten thousand shares of Southern Atlantic.” That was another railroad controlled by his brother-in-law, Alvin Marquand, who also had influence over the stock's market fate.
When a man does for you what Dan Williamson did for me you can’t say anything but “Thank you”—no matter what your market views may be. You may be sure you’re right, but as Pat Hearne used to say: “You can’t tell till you bet!” and Dan Williamson had bet for me—with his money.
When someone does for you what Dan Williamson did for me, you can only say “Thank you”—no matter what your opinions might be. You might be convinced you’re right, but as Pat Hearne used to say: “You can’t know until you take the risk!” and Dan Williamson had taken that risk for me—with his own money.
Well, Southern Atlantic went down and stayed down and I lost, I forget how much, on my ten thousand shares before Dan sold me out. I owed him more than ever. But you never saw a nicer or less importunate creditor in your life. Never a whimper from him. Instead, encouraging words and admonitions not to worry about it. In the end the loss was made up for me in the same generous but mysterious way.
Well, Southern Atlantic crashed and stayed down, and I lost, I don't remember how much, on my ten thousand shares before Dan sold me out. I owed him more than ever. But you’ve never met a nicer or less pushy creditor in your life. He never complained. Instead, he offered encouraging words and told me not to stress about it. In the end, the loss was covered for me in the same generous but mysterious way.
He gave no details whatever. They were all numbered accounts. Dan Williamson would just say to me, “We made up your Southern Atlantic loss with profits on this other deal,” and he’d tell me how he had sold seventy-five hundred170 shares of some other stock and made a nice thing out of it. I can truthfully say that I never knew a blessed thing about those trades of mine until I was told that the indebtedness was wiped out.
He didn't provide any details at all. They were all numbered accounts. Dan Williamson would just say to me, “We covered your Southern Atlantic loss with profits from this other deal,” and he’d explain how he sold seventy-five hundred170 shares of some other stock and made a good profit from it. I can honestly say that I never knew anything about those trades of mine until I was told that the debt was cleared.
After that happened several times I began to think, and I got to look at my case from a different angle. Finally I tumbled. It was plain that I had been used by Dan Williamson. It made me angry to think it, but still angrier that I had not tumbled to it quicker. As soon as I had gone over the whole thing in my mind I went to Dan Williamson, told him I was through with the firm, and I quit the office of Williamson & Brown. I had no words with him or any of his partners. What good would that have done me? But I will admit that I was sore—at myself quite as much as at Williamson & Brown.
After that happened several times, I started to think and viewed my situation from a different perspective. Eventually, I realized it. It was obvious that I had been used by Dan Williamson. It made me angry to acknowledge that, but even angrier that I hadn't figured it out sooner. Once I went over everything in my mind, I went to Dan Williamson, told him I was done with the firm, and quit the office of Williamson & Brown. I didn’t say anything to him or his partners. What good would that have done? But I will admit that I was frustrated—at myself just as much as at Williamson & Brown.
The loss of the money didn’t bother me. Whenever I have lost money in the stock market I have always considered that I have learned something; that if I have lost money I have gained experience, so that the money really went for a tuition fee. A man has to have experience and he has to pay for it. But there was something that hurt a whole lot in that experience of mine in Dan Williamson’s office, and that was the loss of a great opportunity. The money a man loses is nothing; he can make it up. But opportunities such as I had then do not come every day.
Losing the money didn’t bother me. Whenever I’ve lost money in the stock market, I’ve always thought of it as a learning experience; if I’ve lost money, I’ve gained knowledge, so the money really just went toward tuition. A person needs experience, and they have to pay for it. But there was something that hurt a lot about my experience in Dan Williamson’s office, and that was missing out on a great opportunity. The money a person loses is nothing; they can earn it back. But opportunities like the one I had back then don’t come around every day.
The market, you see, had been a fine trading market. I was right; I mean, I was reading it accurately. The opportunity to make millions was there. But I allowed my gratitude to interfere with my play. I tied my own hands. I had to do what Dan Williamson in his kindness wished done. Altogether it was more unsatisfactory than doing business with a relative. Bad business!
The market, you see, had been a great trading market. I was right; I mean, I was understanding it correctly. The chance to make millions was there. But I let my gratitude get in the way of my actions. I restricted myself. I had to follow what Dan Williamson, in his kindness, wanted to happen. Overall, it was more frustrating than doing business with a family member. Bad business!
And that wasn’t the worst thing about it. It was that after that there was practically no opportunity for me to make big money. The market flattened out. Things drifted from bad to worse. I not only lost all I had but got into debt again—more heavily than ever. Those were long lean years, 1911,171 1912, 1913 and 1914. There was no money to be made. The opportunity simply wasn’t there and so I was worse off than ever.
And that wasn’t the worst part. The worst part was that after that, I had almost no chance to make significant money. The market went stagnant. Things got worse and worse. I not only lost everything I had but also went deeper into debt—more than ever before. Those were tough years, 1911, 171 1912, 1913, and 1914. There was no money to be made. The opportunity just wasn’t there, so I ended up worse off than ever.
It isn’t uncomfortable to lose when the loss is not accompanied by a poignant vision of what might have been. That was precisely what I could not keep my mind from dwelling on, and of course it unsettled me further. I learned that the weaknesses to which a speculator is prone are almost numberless. It was proper for me as a man to act the way I did in Dan Williamson’s office, but it was improper and unwise for me as a speculator to allow myself to be influenced by any consideration to act against my own judgment. Noblesse oblige—but not in the stock market, because the tape is not chivalrous and moreover does not reward loyalty. I realise that I couldn’t have acted differently. I couldn’t make myself over just because I wished to trade in the stock market. But business is business always, and my business as a speculator is to back my own judgment always.
It’s not so hard to accept a loss when it doesn’t come with a vivid picture of what could have been. That’s exactly what I couldn’t stop thinking about, and naturally, it made me even more uneasy. I realized that a speculator's weaknesses are almost endless. It was right for me, as a man, to behave the way I did in Dan Williamson’s office, but it was wrong and unwise for me, as a speculator, to let myself be swayed by anything that went against my own judgment. Noblesse oblige—but not in the stock market, because the market doesn’t care about chivalry and doesn’t reward loyalty. I understand that I couldn’t have acted any differently. I couldn’t change who I am just because I wanted to trade in the stock market. But business is always business, and my responsibility as a speculator is to trust my own judgment, always.
It was a very curious experience. I’ll tell you what I think happened. Dan Williamson was perfectly sincere in what he told me when he first saw me. Every time his firm did a few thousand shares in any one stock the Street jumped at the conclusion that Alvin Marquand was buying or selling. He was the big trader of the office, to be sure, and he gave this firm all his business; and he was one of the best and biggest traders they have ever had in Wall Street. Well, I was to be used as a smoke screen, particularly for Marquand’s selling.
It was a really strange experience. Here’s what I think happened. Dan Williamson was completely genuine about what he told me when he first met me. Whenever his firm traded a few thousand shares of any stock, everyone on the Street jumped to the conclusion that Alvin Marquand was either buying or selling. He was definitely the major trader in the office, and he gave this firm all his business; plus, he was one of the best and biggest traders they’ve ever had on Wall Street. So, I was supposed to be used as a cover, especially for Marquand’s selling.
Alvin Marquand fell sick shortly after I went in. His ailment was early diagnosed as incurable, and Dan Williamson of course knew it long before Marquand himself did. That is why Dan covered my Chesapeake & Atlantic stock. He had begun to liquidate some of his brother-in-law’s speculative holdings of that and other stocks.
Alvin Marquand got sick shortly after I arrived. His illness was quickly identified as incurable, and Dan Williamson obviously knew it long before Marquand did. That’s why Dan started selling off my Chesapeake & Atlantic stock. He had begun to liquidate some of his brother-in-law’s risky investments in that and other stocks.
Of course when Marquand died the estate had to liquidate his speculative and semispeculative lines, and by that time we had run into a bear market. By tying me up the way he did, Dan was helping the estate a whole lot. I do not172 speak boastfully when I say that I was a very heavy trader and that I was dead right in my views on the stock market. I know that Williamson remembered my successful operations in the bear market of 1907 and he couldn’t afford to run the risk of having me at large. Why, if I had kept on the way I was going I’d have made so much money that by the time he was trying to liquidate part of Alvin Marquand’s estate I would have been trading in hundreds of thousands of shares. As an active bear I would have done damage running into the millions of dollars to the Marquand heirs, for Alvin left only a little over a couple of hundred millions.
Of course, when Marquand died, the estate had to sell off his risky and semi-risky investments, and by then we had hit a bear market. By keeping me tied up like that, Dan was really helping the estate. I don’t say this to brag, but I was a pretty heavy trader and I was absolutely right about my views on the stock market. I know Williamson remembered my successful trades during the bear market of 1907, and he couldn’t risk having me free. If I had continued at the pace I was going, I would have made so much money that by the time he was trying to sell off part of Alvin Marquand’s estate, I would have been trading in hundreds of thousands of shares. As an active bear, I would have caused damage in the millions of dollars to the Marquand heirs, since Alvin left just over a couple of hundred million.
It was much cheaper for them to let me get into debt and then to pay off the debt than to have me in some other office operating actively on the bear side. That is precisely what I would have been doing but for my feeling that I must not be outdone in decency by Dan Williamson.
It was way cheaper for them to let me go into debt and then pay it off than to have me in another office actively shorting the market. That's exactly what I would have been doing if I didn't feel the need to keep my decency intact compared to Dan Williamson.
I have always considered this the most interesting and most unfortunate of all my experiences as a stock operator. As a lesson it cost me a disproportionately high price. It put off the time of my recovery several years. I was young enough to wait with patience for the strayed millions to come back. But five years is a long time for a man to be poor. Young or old, it is not to be relished. I could do without the yachts a great deal easier than I could without a market to come back on. The greatest opportunity of a lifetime was holding before my very nose the purse I had lost. I could not put out my hand and reach for it. A very shrewd boy, that Dan Williamson; as slick as they make them; farsighted, ingenious, daring. He is a thinker, has imagination, detects the vulnerable spot in any man and can plan cold-bloodedly to hit it. He did his own sizing up and soon doped out just what to do to me in order to reduce me to complete inoffensiveness in the market. He did not actually do me out of any money. On the contrary, he was to all appearances extremely nice about it. He loved his sister, Mrs. Marquand, and he did his duty toward her as he saw it.
I’ve always thought this was the most fascinating and unfortunate experience I’ve had as a stock operator. It taught me a harsh lesson that cost me dearly. It delayed my recovery by several years. I was young enough to wait patiently for the lost millions to return. But five years is a long time to be broke. Young or old, it’s not something anyone enjoys. I could manage without yachts much easier than I could without a market to come back to. The greatest opportunity of a lifetime was right in front of me, the money I had lost. But I couldn’t reach out and grab it. That Dan Williamson is a very clever guy; as slick as they come; he’s insightful, creative, and bold. He’s a thinker with vision, able to spot anyone’s weak spot and calculate how to exploit it without hesitation. He assessed the situation and quickly figured out how to neutralize me completely in the market. He didn’t actually take any money from me. On the contrary, he seemed really accommodating about it. He cared for his sister, Mrs. Marquand, and he did what he thought was right by her.
173
173
XIV
It has always rankled in my mind that after I left Williamson & Brown’s office the cream was off the market. We ran smack into a long moneyless period; four mighty lean years. There was not a penny to be made. As Billy Henriquez once said, “It was the kind of market in which not even a skunk could make a scent.”
It's always bothered me me that after I left Williamson & Brown’s office, the good opportunities disappeared. We hit a long stretch without any money; four really tough years. There wasn’t a dime to be made. As Billy Henriquez once said, “It was the kind of market where not even a skunk could make a scent.”
It looked to me as though I was in Dutch with destiny. It might have been the plan of Providence to chasten me, but really I had not been filled with such pride as called for a fall. I had not committed any of those speculative sins which a trader must expiate on the debtor side of the account. I was not guilty of a typical sucker play. What I had done, or, rather, what I had left undone, was something for which I would have received praise and not blame—north of Forty-second Street. In Wall Street it was absurd and costly. But by far the worst thing about it was the tendency it had to make a man a little less inclined to permit himself human feelings in the ticker district.
It seemed to me like I was in trouble with fate. Maybe it was Providence's way of teaching me a lesson, but honestly, I hadn’t been so proud that I deserved a downfall. I hadn't done any of those risky things that a trader has to atone for on the negative side of the ledger. I wasn't guilty of a typical rookie mistake. What I did, or rather didn’t do, was something that would have earned me praise, not criticism—north of Forty-second Street. In Wall Street, it was ridiculous and expensive. But the worst part was how it made a person less willing to allow themselves to feel human emotions in the trading zone.
I left Williamson’s and tried other brokers’ offices. In every one of them I lost money. It served me right, because I was trying to force the market into giving me what it didn’t have to give—to wit, opportunities for making money. I did not find any trouble in getting credit, because those who knew me had faith in me. You can get an idea of how strong their confidence was when I tell you that when I finally stopped trading on credit I owed well over one million dollars.
I left Williamson's and visited other brokers' offices. In every one of them, I lost money. I had it coming, though, because I was trying to push the market to provide me with opportunities it didn't have—specifically, chances to make money. I didn't have any trouble getting credit because those who knew me believed in me. You can imagine how strong their confidence was when I tell you that when I finally stopped trading on credit, I owed well over a million dollars.
174 The trouble was not that I had lost my grip but that during those four wretched years the opportunities for making money simply didn’t exist. Still I plugged along, trying to make a stake and succeeding only in increasing my indebtedness. After I ceased trading on my own hook because I wouldn’t owe my friends any more money I made a living handling accounts for people who believed I knew the game well enough to beat it even in a dull market. For my services I received a percentage of the profits—when there were any. That is how I lived. Well, say that is how I sustained life.
174 The problem wasn’t that I had lost my touch, but rather that during those four miserable years, there just weren’t any opportunities to make money. Still, I kept pushing forward, trying to build some savings and only managing to rack up more debt. After I stopped trading on my own because I didn’t want to owe my friends any more money, I made a living managing accounts for people who thought I understood the game well enough to win even in a slow market. For my services, I earned a percentage of the profits—whenever there were any. That’s how I lived. Well, let's say that’s how I got by.
Of course, I didn’t always lose, but I never made enough to allow me materially to reduce what I owed. Finally, as things got worse, I felt the beginnings of discouragement for the first time in my life.
Of course, I didn’t always lose, but I never made enough to really cut down on what I owed. Eventually, as things worsened, I started to feel discouraged for the first time in my life.
Everything seemed to have gone wrong with me. I did not go about bewailing the descent from millions and yachts to debts and the simple life. I didn’t enjoy the situation, but I did not fill up with self-pity. I did not propose to wait patiently for time and Providence to bring about the cessation of my discomforts. I therefore studied my problem. It was plain that the only way out of my troubles was by making money. To make money I needed merely to trade successfully. I had so traded before and I must do so once more. More than once in the past I had run up a shoestring into hundreds of thousands. Sooner or later the market would offer me an opportunity.
Everything seemed to go wrong for me. I didn’t spend my time lamenting the fall from wealth and yachts to debts and a simpler life. I didn’t enjoy the situation, but I didn’t drown in self-pity either. I had no intention of waiting around for time and fate to fix my problems. So, I analyzed my situation. It was clear that the only way out of my troubles was to make money. To do that, I just needed to trade successfully. I had done it before, and I needed to do it again. In the past, I had turned a small investment into hundreds of thousands. Eventually, the market would provide me with an opportunity.
I convinced myself that whatever was wrong was wrong with me and not with the market. Now what could be the trouble with me? I asked myself that question in the same spirit in which I always study the various phases of my trading problems. I thought about it calmly and came to the conclusion that my main trouble came from worrying over the money I owed. I was never free from the mental discomfort of it. I must explain to you that it was not mere consciousness of my indebtedness. Any business man contracts debts in the course of his regular business. Most of my debts175 were really nothing but business debts, due to what were unfavourable business conditions for me, and no worse than a merchant suffers from, for instance, when there is an unusually prolonged spell of unseasonable weather.
I convinced myself that whatever was wrong was my fault and not the market's. So, what could be the problem with me? I asked myself that question with the same mindset I always use to analyze my trading issues. I thought about it calmly and realized that my main issue stemmed from worrying about the money I owed. I was never free from the mental stress of it. I need to clarify that it wasn't just the awareness of my debts. Any businessperson takes on debts as part of their regular operations. Most of my debts were really just business debts, caused by unfavorable conditions for me, and no worse than what a merchant experiences, for example, during an unusually long period of bad weather.
Of course as time went on and I could not pay I began to feel less philosophical about my debts. I’ll explain: I owed over a million dollars—all of it stock-market losses, remember. Most of my creditors were very nice and didn’t bother me; but there were two who did bedevil me. They used to follow me around. Every time I made a winning each of them was Johnny-on-the-spot, wanting to know all about it and insisting on getting theirs right off. One of them, to whom I owed eight hundred dollars, threatened to sue me, seize my furniture, and so forth. I can’t conceive why he thought I was concealing assets, unless it was that I didn’t quite look like a stage hobo about to die of destitution.
Of course, as time went on and I couldn’t pay, I started to feel less philosophical about my debts. Let me explain: I owed over a million dollars—all from losses in the stock market, just so you know. Most of my creditors were really nice and didn’t hassle me; but there were two who really bugged me. They would follow me around. Every time I made a profit, each of them was right there, wanting to know all about it and insisting on getting their money immediately. One of them, to whom I owed eight hundred dollars, threatened to sue me, take my furniture, and so on. I really can’t understand why he thought I was hiding assets, unless it was because I didn’t exactly look like a destitute stage hobo.
As I studied the problem I saw that it wasn’t a case that called for reading the tape but for reading my own self. I quite cold-bloodedly reached the conclusion that I would never be able to accomplish anything useful so long as I was worried, and it was equally plain that I should be worried so long as I owed money. I mean, as long as any creditor had the power to vex me or to interfere with my coming back by insisting upon being paid before I could get a decent stake together. This was all so obviously true that I said to myself, “I must go through bankruptcy.” What else could relieve my mind?
As I looked into the situation, I realized it wasn’t about analyzing the facts but about understanding myself. I calmly came to the conclusion that I wouldn’t be able to achieve anything meaningful as long as I was stressed, and it was clear that I would feel stressed as long as I had debts. I mean, as long as any creditor could annoy me or stop me from getting back on my feet by demanding payment before I could save up some money. This was so obviously true that I thought to myself, “I have to file for bankruptcy.” What else could help clear my mind?
It sounds both easy and sensible, doesn’t it? But it was more than unpleasant, I can tell you. I hated to do it. I hated to put myself in a position to be misunderstood or misjudged. I myself never cared much for money. I never thought enough of it to consider it worthwhile lying for. But I knew that everybody didn’t feel that way. Of course I also knew that if I got on my feet again I’d pay everybody off, for the obligation remained. But unless I was able to176 trade in the old way I’d never be able to pay back that million.
It sounds both easy and sensible, doesn’t it? But it was more than unpleasant, I can tell you. I hated doing it. I hated putting myself in a position to be misunderstood or misjudged. I never really cared much for money. I never thought it was worth lying for. But I knew that not everyone felt that way. Of course, I also knew that if I got back on my feet, I’d pay everyone back, because the obligation didn’t go away. But unless I could trade in the old way, I’d never be able to pay back that million.
I nerved myself and went to see my creditors. It was a mighty difficult thing for me to do, for all that most of them were personal friends or old acquaintances.
I steeled myself and went to see my creditors. It was incredibly hard for me to do, especially since most of them were personal friends or old acquaintances.
I explained the situation quite frankly to them. I said: “I am not going to take this step because I don’t wish to pay you but because, in justice to both myself and you, I must put myself in a position to make money. I have been thinking of this solution off and on for over two years, but I simply didn’t have the nerve to come out and say so frankly to you. It would have been infinitely better for all of us if I had. It all simmers down to this: I positively cannot be my old self while I am harassed or upset by these debts. I have decided to do now what I should have done a year ago. I have no other reason than the one I have just given you.”
I explained the situation to them honestly. I said, “I’m not taking this step because I don’t want to pay you, but because I need to set myself up to make some money for both our sakes. I’ve been thinking about this solution on and off for over two years, but I just didn’t have the confidence to tell you directly. It would have been so much better for all of us if I had. It all comes down to this: I really can’t be my old self while I’m stressed out or troubled by these debts. I’ve decided to do what I should have done a year ago. I have no other reason than what I just explained.”
What the first man said was to all intents and purposes what all of them said. He spoke for his firm.
What the first man said was essentially what everyone else said. He spoke for his company.
“Livingston,” he said, “we understand. We realise your position perfectly. I’ll tell you what we’ll do: we’ll just give you a release. Have your lawyer prepare any kind of paper you wish, and we’ll sign it.”
“Livingston,” he said, “we get it. We totally understand where you’re coming from. Here’s what we’ll do: we’ll just give you a release. Have your lawyer prepare whatever document you want, and we’ll sign it.”
That was in substance what all my big creditors said. That is one side of Wall Street for you. It wasn’t merely careless good nature or sportsmanship. It was also a mighty intelligent decision, for it was clearly good business. I appreciated both the good will and the business gumption.
That was basically what all my major creditors said. That’s one aspect of Wall Street for you. It wasn’t just a laid-back attitude or sportsmanship. It was also a really smart decision, because it was obviously good business. I valued both the goodwill and the business savvy.
These creditors gave me a release on debts amounting to over a million dollars. But there were the two minor creditors who wouldn’t sign off. One of them was the eight-hundred-dollar man I told you about. I also owed sixty thousand dollars to a brokerage firm which had gone into bankruptcy, and the receivers, who didn’t know me from Adam, were on my neck early and late. Even if they had been disposed to follow the example set by my largest creditors I don’t suppose the court would have let them sign off. At177 all events my schedule of bankruptcy amounted to only about one hundred thousand dollars; though, as I said, I owed well over a million.
These creditors released me from debts totaling over a million dollars. However, there were two minor creditors who wouldn’t agree to it. One of them was the eight-hundred-dollar guy I mentioned. I also owed sixty thousand dollars to a brokerage firm that had gone bankrupt, and the receivers, who didn’t know me at all, were constantly after me. Even if they were willing to follow the lead of my largest creditors, I doubt the court would have allowed them to sign off. In any case, my bankruptcy filing amounted to only about one hundred thousand dollars, even though, as I said, I owed well over a million.
It was extremely disagreeable to see the story in the newspapers. I had always paid my debts in full and this new experience was most mortifying to me. I knew I’d pay off everybody some day if I lived, but everybody who read the article wouldn’t know it. I was ashamed to go out after I saw the report in the newspapers. But it all wore off presently and I cannot tell you how intense was my feeling of relief to know that I wasn’t going to be harried any more by people who didn’t understand how a man must give his entire mind to his business—if he wishes to succeed in stock speculation.
It was really unpleasant to see the story in the newspapers. I had always paid my debts in full, and this new experience was incredibly embarrassing for me. I knew I’d pay everyone back eventually if I lived long enough, but all those who read the article wouldn’t know that. I was embarrassed to go out after I saw the report in the papers. But eventually, it all faded away, and I can’t tell you how relieved I felt to know that I wasn’t going to be bothered anymore by people who didn’t understand how a person must focus completely on their business if they want to succeed in stock trading.
My mind now being free to take up trading with some prospect of success, unvexed by debts, the next step was to get another stake. The Stock Exchange had been closed from July thirty-first to the middle of December, 1914, and Wall Street was in the dumps. There hadn’t been any business whatever in a long time. I owed all my friends. I couldn’t very well ask them to help me again just because they had been so pleasant and friendly to me, when I knew that nobody was in a position to do much for anybody.
My mind was now clear to start trading with a chance of success, free from worries about debt, so the next step was to get some more money to invest. The Stock Exchange had been shut down from July 31 to mid-December 1914, and Wall Street was struggling. There hadn’t been any business for a long time. I owed money to all my friends. I couldn’t really ask them for help again just because they had been nice and supportive, especially knowing that nobody was in a position to do much for anyone.
It was a mighty difficult task, getting a decent stake, for with the closing of the Stock Exchange there was nothing that I could ask any broker to do for me. I tried in a couple of places. No use.
It was a really tough job getting a decent stake, because with the Stock Exchange closing, there was nothing I could ask any broker to help me with. I tried a few places. No luck.
Finally I went to see Dan Williamson. This was in February, 1915. I told him that I had rid myself of the mental incubus of debt and I was ready to trade as of old. You will recall that when he needed me he offered me the use of twenty-five thousand dollars without my asking him.
Finally, I went to see Dan Williamson. This was in February 1915. I told him that I had gotten rid of the mental burden of debt and was ready to do business like before. You’ll remember that when he needed me, he offered me the use of twenty-five thousand dollars without me even asking.
Now that I needed him he said, “When you see something that looks good to you and you want to buy five hundred shares go ahead and it will be all right.”
Now that I needed him, he said, “When you see something that looks good to you and you want to buy five hundred shares, go ahead; it’ll be fine.”
I thanked him and went away. He had kept me from making a great deal of money and the office had made a lot in178 commissions from me. I admit I was a little sore to think that Williamson & Brown didn’t give me a decent stake. I intended to trade conservatively at first. It would make my financial recovery easier and quicker if I could begin with a line a little better than five hundred shares. But, anyhow, I realised that, such as it was, there was my chance to come back.
I thanked him and walked away. He had prevented me from making a lot of money, and the office had earned a good amount in commissions from me. I have to admit I was a bit upset that Williamson & Brown didn’t give me a fair share. I planned to trade cautiously at first. It would make my financial recovery easier and faster if I could start with something a bit better than five hundred shares. But still, I understood that, no matter what, this was my chance to make a comeback.
I left Dan Williamson’s office and studied the situation in general and my own problem in particular. It was a bull market. That was as plain to me as it was to thousands of traders. But my stake consisted merely of an offer to carry five hundred shares for me. That is, I had no leeway, limited as I was. I couldn’t afford even a slight setback at the beginning. I must build up my stake with my very first play. That initial purchase of mine of five hundred shares must be profitable. I had to make real money. I knew unless I had sufficient trading capital I would not be able to use good judgment. Without adequate margins it would be impossible to take the cold-blooded, dispassionate attitude toward the game that comes from the ability to afford a few minor losses such as I often incurred in testing the market before putting down the big bet.
I left Dan Williamson’s office and assessed the situation overall and my own issue specifically. It was a bull market. That was as obvious to me as it was to thousands of traders. But my position was just an offer to hold five hundred shares for me. In other words, I had no flexibility, given my limited resources. I couldn’t even handle a small setback at the start. I needed to grow my investment right from my very first move. That initial purchase of five hundred shares had to be profitable. I needed to make real money. I understood that without enough trading capital, I wouldn’t be able to make sound decisions. Without proper margins, it would be impossible to maintain the cool, unemotional mindset needed for the game that comes from being able to absorb a few minor losses, which I often faced while testing the market before making the big bet.
I think now that I found myself then at the most critical period of my career as a speculator. If I failed this time there was no telling where or when, if ever, I might get another stake for another try. It was very clear that I simply must wait for the exact psychological moment.
I realize now that I found myself at the most crucial point in my career as a speculator. If I failed this time, there was no telling where or when, if ever, I might get another chance to try again. It was clear that I had to wait for the perfect psychological moment.
I didn’t go near Williamson & Brown’s. I mean, I purposely kept away from them for six long weeks of steady tape reading. I was afraid that if I went to the office, knowing that I could buy five hundred shares, I might be tempted into trading at the wrong time or in the wrong stock. A trader, in addition to studying basic conditions, remembering market precedents and keeping in mind the psychology of the outside public as well as the limitations of his brokers, must also know himself and provide against his own weaknesses.179 There is no need to feel anger over being human. I have come to feel that it is as necessary to know how to read myself as to know how to read the tape. I have studied and reckoned on my own reactions to given impulses or to the inevitable temptations of an active market, quite in the same mood and spirit as I have considered crop conditions or analysed reports of earnings.
I didn’t go near Williamson & Brown’s. I mean, I purposely stayed away from them for six long weeks of constant tape reading. I was worried that if I went to the office, knowing I could buy five hundred shares, I might be tempted to trade at the wrong time or in the wrong stock. A trader, besides studying the basic conditions, remembering market trends, and considering the psychology of the general public as well as their brokers' limitations, must also understand themselves and guard against their own weaknesses.179 There’s no need to feel angry about being human. I’ve come to believe it’s just as important to know how to read myself as to read the tape. I’ve studied and reflected on my reactions to certain impulses or the inevitable temptations of an active market, just like I’ve examined crop conditions or analyzed earnings reports.
So day after day, broke and anxious to resume trading, I sat in front of a quotation-board in another broker’s office where I couldn’t buy or sell as much as one share of stock, studying the market, not missing a single transaction on the tape, watching for the psychological moment to ring the full-speed-ahead bell.
So day after day, broke and eager to get back to trading, I sat in front of a quote board in another broker’s office where I couldn’t buy or sell even one share of stock, studying the market, not missing a single transaction on the ticker, waiting for the right moment to go full speed ahead.
By reason of conditions known to the whole world the stock I was most bullish on in those critical days of early 1915 was Bethlehem Steel. I was morally certain it was going way up, but in order to make sure that I would win on my very first play, as I must, I decided to wait until it crossed par.
Due to conditions known to everyone, the stock I was most confident about in the important days of early 1915 was Bethlehem Steel. I was pretty sure it would go up, but to ensure that I would win on my very first trade, which I had to, I decided to wait until it crossed par.
I think I have told you it has been my experience that whenever a stock crosses 100 or 200 or 300 for the first time, it nearly always keeps going up for 30 to 50 points—and after 300 faster than after 100 or 200. One of my first big coups was in Anaconda, which I bought when it crossed 200 and sold a day later at 260. My practice of buying a stock just after it crossed par dated back to my early bucket-shop days. It is an old trading principle.
I think I mentioned that in my experience, whenever a stock goes over 100, 200, or 300 for the first time, it almost always continues to rise by 30 to 50 points—and after it hits 300, it tends to go up even faster than after it hits 100 or 200. One of my first big wins was with Anaconda, which I bought when it went over 200 and sold the next day at 260. My strategy of buying a stock right after it crosses par goes way back to my early days in bucket shops. It's an old trading principle.
You can imagine how keen I was to get back to trading on my old scale. I was so eager to begin that I could not think of anything else; but I held myself in leash. I saw Bethlehem Steel climb, every day, higher and higher, as I was sure it would, and yet there I was checking my impulse to run over to Williamson & Brown’s office and buy five hundred shares. I knew I simply had to make my initial operation as nearly a cinch as was humanly possible.
You can picture how eager I was to get back to trading at my old frequency. I was so excited to start that I couldn't focus on anything else; but I kept my impulses in check. I watched Bethlehem Steel rise, day after day, just like I expected, and still, I found myself resisting the urge to rush over to Williamson & Brown’s office and buy five hundred shares. I knew I needed to make my first move as easy as possible.
Every point that stock went up meant five hundred dollars180 I had not made. The first ten points’ advance meant that I would have been able to pyramid, and instead of five hundred shares I might now be carrying one thousand shares that would be earning for me one thousand dollars a point. But I sat tight and instead of listening to my loud-mouthed hopes or to my clamorous beliefs I heeded only the level voice of my experience and the counsel of common sense. Once I got a decent stake together I could afford to take chances. But without a stake, taking chances, even slight chances, was a luxury utterly beyond my reach. Six weeks of patience—but, in the end, a victory for common sense over greed and hope!
Every point the stock rose meant five hundred dollars180 I missed out on. A ten-point increase would have allowed me to pyramid, and instead of holding five hundred shares, I could have been carrying one thousand shares, earning me one thousand dollars for every point. But I stayed calm and, instead of listening to my loud hopes or my noisy beliefs, I paid attention only to the steady voice of my experience and the advice of common sense. Once I had a decent amount saved up, I could take risks. But without that savings, even small risks were out of reach for me. Six weeks of patience—ultimately, common sense triumphed over greed and hope!
I really began to waver and sweat blood when the stock got up to 90. Think of what I had not made by not buying, when I was so bullish. Well, when it got to 98 I said to myself, “Bethlehem is going through 100, and when it does the roof is going to blow clean off!” The tape said the same thing more than plainly. In fact, it used a megaphone. I tell you, I saw 100 on the tape when the ticker was only printing 98. And I knew that wasn’t the voice of my hope or the sight of my desire, but the assertion of my tape-reading instinct. So I said to myself, “I can’t wait until it gets through 100. I have to get it now. It is as good as gone through par.”
I really started to panic and sweat it out when the stock hit 90. Just think about how much I missed out on by not buying when I was so optimistic. Then, when it reached 98, I told myself, “Bethlehem is definitely going to break 100, and when it does, it’s going to skyrocket!” The ticker was saying the same thing loud and clear. Honestly, I saw 100 on the tape when the ticker was only showing 98. And I knew that wasn’t just my wishful thinking or my desires; it was my gut instinct from reading the tape. So I thought, “I can't wait for it to get past 100. I need to buy now. It’s practically guaranteed to go above par.”
I rushed to Williamson & Brown’s office and put in an order to buy five hundred shares of Bethlehem Steel. The market was then 98. I got five hundred shares at 98 to 99. After that she shot right up, and closed that night, I think, at 114 or 115. I bought five hundred shares more.
I hurried to Williamson & Brown’s office and placed an order to buy 500 shares of Bethlehem Steel. The market was at 98. I got 500 shares at 98 to 99. After that, it shot up, and closed that night, I think, at 114 or 115. I bought another 500 shares.
The next day Bethlehem Steel was 145 and I had my stake. But I earned it. Those six weeks of waiting for the right moment were the most strenuous and wearing six weeks I ever put in. But it paid me, for I now had enough capital to trade in fair-sized lots. I never would have got anywhere just on five hundred shares of stock.
The next day, Bethlehem Steel was at 145, and I had my stake. But I earned it. Those six weeks of waiting for the right moment were the most exhausting and challenging weeks I ever experienced. But it paid off, because I now had enough capital to trade in decent-sized lots. I never would have gotten anywhere with just five hundred shares of stock.
There is a great deal in starting right, whatever the enterprise may be, and I did very well after my Bethlehem deal—so181 well, indeed, that you would not have believed it was the selfsame man trading. As a matter of fact I wasn’t the same man, for where I had been harassed and wrong I was now at ease and right. There were no creditors to annoy and no lack of funds to interfere with my thinking or with my listening to the truthful voice of experience, and so I was winning right along.
Starting off right is crucial, no matter what the venture is, and I did really well after my Bethlehem deal—so well, in fact, that you wouldn’t have believed it was the same person trading. The truth is, I wasn’t the same person; where I had once been stressed and wronged, I was now relaxed and in the right. There were no creditors bothering me and no shortage of funds to disrupt my thinking or silence the honest advice of experience, and because of that, I kept on winning.
All of a sudden, as I was on my way to a sure fortune, we had the Lusitania break. Every once in a while a man gets a crack like that in the solar plexus, probably that he may be reminded of the sad fact that no human being can be so uniformly right on the market as to be beyond the reach of unprofitable accidents. I have heard people say that no professional speculator need have been hit very hard by the news of the torpedoing of the Lusitania, and they go on to tell how they had it long before the Street did. I was not clever enough to escape by means of advance information, and all I can tell you is that on account of what I lost through the Lusitania break and one or two other reverses that I wasn’t wise enough to foresee, I found myself at the end of 1915 with a balance at my brokers’ of about one hundred and forty thousand dollars. That was all I actually made, though I was consistently right on the market throughout the greater part of the year.
All of a sudden, just as I was on my way to a guaranteed fortune, we had the Lusitania disaster. Every now and then, a person gets hit like that in the gut, probably to be reminded of the unfortunate reality that no one can be so consistently accurate in the market that they’re immune to unexpected losses. I’ve heard people say that no professional trader should have been seriously affected by the news of the Lusitania being torpedoed, and they go on to talk about how they knew about it long before the rest of Wall Street did. I wasn’t smart enough to dodge it with insider info, and all I can tell you is that because of what I lost from the Lusitania incident and a couple of other setbacks that I didn’t see coming, I found myself at the end of 1915 with a balance at my broker’s of around one hundred and forty thousand dollars. That was all I actually earned, even though I was usually correct about the market for most of the year.
I did much better during the following year. I was very lucky. I was rampantly bullish in a wild bull market. Things were certainly coming my way so that there wasn’t anything to do but to make money. It made me remember a saying of the late H. H. Rogers, of the Standard Oil Company, to the effect that there were times when a man could no more help making money than he could help getting wet if he went out in a rainstorm without an umbrella. It was the most clearly defined bull market we ever had. It was plain to everybody that the Allied purchases of all kinds of supplies here made the United States the most prosperous nation in the world. We had all the things that no one else had for sale, and we182 were fast getting all the cash in the world. I mean that the wide world’s gold was pouring into this country in torrents. Inflation was inevitable, and, of course, that meant rising prices for everything.
I did much better in the following year. I was really lucky. I was aggressively optimistic during a crazy bull market. Things were definitely going my way, so there was nothing to do but make money. It reminded me of a saying from the late H. H. Rogers of the Standard Oil Company, about how sometimes a person couldn’t help making money any more than they could avoid getting wet if they went out in a rainstorm without an umbrella. It was the clearest bull market we ever had. Everyone could see that the Allied purchases of all kinds of supplies here made the United States the most prosperous nation in the world. We had all the things that no one else had for sale, and we were quickly acquiring all the cash in the world. I mean that the world’s gold was flooding into this country in huge amounts. Inflation was unavoidable, and that naturally meant rising prices for everything.
All this was so evident from the first that little or no manipulation for the rise was needed. That was the reason why the preliminary work was so much less than in other bull markets. And not only was the war-bride boom more naturally developed than all others but it proved unprecedentedly profitable for the general public. That is, the stock-market winnings during 1915 were more widely distributed than in any other boom in the history of Wall Street. That the public did not turn all their paper profits into good hard cash or that they did not long keep what profits they actually took was merely history repeating itself. Nowhere does history indulge in repetitions so often or so uniformly as in Wall Street. When you read contemporary accounts of booms or panics the one thing that strikes you most forcibly is how little either stock speculation or stock speculators to-day differ from yesterday. The game does not change and neither does human nature.
All of this was so clear from the start that there was hardly any need for manipulation to drive the prices up. That’s why the initial work was much less than in other bull markets. Not only did the war-bride boom develop more naturally than all the others, but it also proved to be exceptionally profitable for the general public. In other words, the stock market gains in 1915 were spread out more widely than in any previous boom in Wall Street's history. The fact that the public didn’t turn all their paper profits into real cash or that they didn’t hold on to the profits they did take is just history repeating itself. Nowhere does history repeat itself as often or as consistently as it does on Wall Street. When you read modern accounts of booms or panics, the one thing that stands out the most is how little stock speculation or stock speculators today differ from those of the past. The game doesn’t change, and neither does human nature.
I went along with the rise in 1916. I was as bullish as the next man, but of course I kept my eyes open. I knew, as everybody did, that there must be an end, and I was on the watch for warning signals. I wasn’t particularly interested in guessing from which quarter the tip would come and so I didn’t stare at just one spot. I was not, and I never have felt that I was, wedded indissolubly to one or the other side of the market. That a bull market has added to my bank account or a bear market has been particularly generous I do not consider sufficient reason for sticking to the bull or the bear side after I receive the get-out warning. A man does not swear eternal allegiance to either the bull or the bear side. His concern lies with being right.
I went along with the rise in 1916. I was as optimistic as anyone else, but of course, I stayed alert. I knew, like everyone else, that it couldn't last forever, and I was on the lookout for warning signs. I wasn’t really interested in trying to guess where the tip would come from, so I didn’t focus on just one thing. I never felt tied down to either side of the market. Just because a bull market has boosted my bank account or a bear market has been kind to me doesn’t mean I should stick to either side after I get the warning to exit. A person doesn't pledge eternal loyalty to either side. What's important is being right.
And there is another thing to remember, and that is that a market does not culminate in one grand blaze of glory.183 Neither does it end with a sudden reversal of form. A market can and does often cease to be a bull market long before prices generally begin to break. My long expected warning came to me when I noticed that, one after another, those stocks which had been the leaders of the market reacted several points from the top and—for the first time in many months—did not come back. Their race evidently was run, and that clearly necessitated a change in my trading tactics.
There's one more thing to keep in mind: a market doesn't end in one big moment of glory.183 It also doesn't suddenly turn around. A market can and often does stop being a bull market long before prices generally start to drop. My long-awaited warning hit me when I noticed that, one after another, the stocks that had been leading the market fell several points from their peak and—for the first time in months—didn't bounce back. Their run was clearly over, which meant I needed to change my trading strategy.
It was simple enough. In a bull market the trend of prices, of course, is decidedly and definitely upward. Therefore whenever a stock goes against the general trend you are justified in assuming that there is something wrong with that particular stock. It is enough for the experienced trader to perceive that something is wrong. He must not expect the tape to become a lecturer. His job is to listen for it to say “Get out!” and not wait for it to submit a legal brief for approval.
It was straightforward. In a bull market, prices are clearly going up. So whenever a stock moves against that general trend, you can assume there’s something off with that specific stock. An experienced trader only needs to notice that something’s wrong. He shouldn’t expect the market to explain itself. His job is to be alert for it to say “Get out!” instead of waiting for it to provide a detailed explanation.
As I said before, I noticed that stocks which had been the leaders of the wonderful advance had ceased to advance. They dropped six or seven points and stayed there. At the same time the rest of the market kept on advancing under new standard bearers. Since nothing wrong had developed with the companies themselves, the reason had to be sought elsewhere. Those stocks had gone with the current for months. When they ceased to do so, though the bull tide was still running strong, it meant that for those particular stocks the bull market was over. For the rest of the list the tendency was still decidedly upward.
As I mentioned before, I saw that the stocks which had driven the amazing rise had stopped climbing. They dropped six or seven points and stayed there. Meanwhile, the rest of the market continued to rise with new leaders. Since nothing was wrong with the companies themselves, the reason had to be found elsewhere. Those stocks had been riding the wave for months. When they stopped, even though the overall market was still strong, it meant that the bull market was over for those specific stocks. For the rest of the list, the trend was still clearly upward.
There was no need to be perplexed into inactivity, for there were really no cross currents. I did not turn bearish on the market then, because the tape didn’t tell me to do so. The end of the bull market had not come, though it was within hailing distance. Pending its arrival there was still bull money to be made. Such being the case, I merely turned bearish on the stocks which had stopped advancing and as184 the rest of the market had rising power behind it I both bought and sold.
There was no reason to be confused into doing nothing, because there were really no opposing forces. I didn't become negative about the market then, because the numbers didn’t suggest it. The end of the bull market hadn't arrived yet, even though it was getting close. Until it did, there was still profit to be made. With that in mind, I just became negative on the stocks that had stopped going up, and since the rest of the market still had upward momentum, I both bought and sold.
The leaders that had ceased to lead I sold. I put out a short line of five thousand shares in each of them; and then I went long of the new leaders. The stocks I was short of didn’t do much, but my long stocks kept on rising. When finally these in turn ceased to advance I sold them out and went short—five thousand shares of each. By this time I was more bearish than bullish, because obviously the next big money was going to be made on the down side. While I felt certain that the bear market had really begun before the bull market had really ended, I knew the time for being a rampant bear was not yet. There was no sense in being more royalist than the king; especially in being so too soon. The tape merely said that patrolling parties from the main bear army had dashed by. Time to get ready.
I sold the leaders that had stopped leading. I set up a short position of five thousand shares in each of them, and then I bought the new leaders. The stocks I was short on didn’t move much, but my long stocks kept rising. When those stocks finally stopped going up, I sold them and went short—five thousand shares of each. By then, I was feeling more bearish than bullish because it was clear that the next big profits were going to come from the downside. I was convinced that the bear market had actually started before the bull market had completely ended, but I knew it wasn't time to be overly negative yet. There was no point in being more royalist than the king, especially if it was too early. The market was just indicating that scouting parties from the main bear army had rushed through. Time to get ready.
I kept on both buying and selling until after about a month’s trading I had out a short line of sixty thousand shares—five thousand shares each in a dozen different stocks which earlier in the year had been the public’s favourites because they had been the leaders of the great bull market. It was not a very heavy line; but don’t forget that neither was the market definitely bearish.
I kept buying and selling until, after about a month of trading, I ended up with a short position of sixty thousand shares—five thousand shares each in a dozen different stocks that had been popular earlier in the year because they were the leaders of the big bull market. It wasn’t a very large position; but remember, the market wasn’t definitely bearish either.
Then one day the entire market became quite weak and prices of all stocks began to fall. When I had a profit of at least four points in each and every one of the twelve stocks that I was short of, I knew that I was right. The tape told me it was now safe to be bearish, so I promptly doubled up.
Then one day the whole market got really weak and prices of all stocks started to drop. When I had a profit of at least four points on each of the twelve stocks I was shorting, I knew I was right. The tape showed me it was now safe to be pessimistic, so I quickly doubled my position.
I had my position. I was short of stocks in a market that now was plainly a bear market. There wasn’t any need for me to push things along. The market was bound to go my way, and, knowing that, I could afford to wait. After I doubled up I didn’t make another trade for a long time. About seven weeks after I put out my full line, we had the famous “leak,” and stocks broke badly. It was said that somebody had advance news from Washington that President185 Wilson was going to issue a message that would bring back the dove of peace to Europe in a hurry. Of course the war-bride boom was started and kept up by the World War, and peace was a bear item. When one of the cleverest traders on the floor was accused of profiting by advance information he simply said he had sold stocks not on any news but because he considered that the bull market was overripe. I myself had doubled my line of shorts seven weeks before.
I had my position. I was short on stocks in a market that was clearly a bear market. There was no need for me to rush things. The market was definitely going to turn in my favor, and knowing that, I could afford to wait. After I doubled up, I didn’t make another trade for a long time. About seven weeks after I set my full line, we had the famous “leak,” and stocks dropped significantly. It was rumored that someone had advance information from Washington that President185 Wilson was going to issue a message that would quickly bring peace back to Europe. Of course, the war-related boom was sparked and sustained by World War I, and peace was a negative factor for stocks. When one of the smartest traders on the floor was accused of benefiting from insider information, he simply stated that he had sold stocks not based on any news but because he believed the bull market was peaking. I had also doubled my short position seven weeks earlier.
On the news the market broke badly and I naturally covered. It was the only play possible. When something happens on which you did not count when you made your plans it behooves you to utilise the opportunity that a kindly fate offers you. For one thing, on a bad break like that you have a big market, one that you can turn around in, and that is the time to turn your paper profits into real money. Even in a bear market a man cannot always cover one hundred and twenty thousand shares of stock without putting up the price on himself. He must wait for the market that will allow him to buy that much at no damage to his profit as it stands him on paper.
On the news, the market crashed hard, and of course, I covered my positions. It was the only move I could make. When something unexpected happens that you didn’t account for in your plans, it’s wise to take advantage of the opportunity that fate gives you. For one, during a big drop like that, there’s a large market to work with, and that's the time to turn your paper profits into real cash. Even in a down market, it’s tough for someone to cover one hundred and twenty thousand shares of stock without driving the price up himself. He has to wait for the right market conditions that will let him buy that much without hurting his current profit on paper.
I should like to point out that I was not counting on that particular break at that particular time for that particular reason. But, as I have told you before, my experience of thirty years as a trader is that such accidents are usually along the line of least resistance on which I base my position in the market. Another thing to bear in mind is this: Never try to sell at the top. It isn’t wise. Sell after a reaction if there is no rally.
I want to emphasize that I wasn't expecting that specific break at that exact moment for that particular reason. However, as I've mentioned before, my thirty years of experience as a trader tell me that such accidents typically happen along the path of least resistance, which is how I determine my position in the market. Another important point to remember is this: Never try to sell at the peak. It's not smart. Sell after a decline if there isn't a recovery.
I cleared about three million dollars in 1916 by being bullish as long as the bull market lasted and then by being bearish when the bear market started. As I said before, a man does not have to marry one side of the market till death do them part.
I made about three million dollars in 1916 by being optimistic as long as the bull market lasted and then switching to a pessimistic stance when the bear market began. As I mentioned before, a person doesn’t have to stay committed to one side of the market forever.
That winter I went South, to Palm Beach, as I usually do for a vacation, because I am very fond of salt-water fishing.186 I was short of stocks and wheat, and both lines showed me a handsome profit. There wasn’t anything to annoy me and I was having a good time. Of course unless I go to Europe I cannot really be out of touch with the stock or commodities markets. For instance, in the Adirondacks I have a direct wire from my broker’s office to my house.
That winter, I headed down South to Palm Beach, like I typically do for vacation, because I love salt-water fishing.186 I was low on stocks and wheat, and both investments were paying off nicely. Nothing was bothering me, and I was enjoying myself. Of course, unless I travel to Europe, I can't really be out of touch with the stock or commodities markets. For example, in the Adirondacks, I have a direct line from my broker’s office to my house.
In Palm Beach I used to go to my broker’s branch office regularly. I noticed that cotton, in which I had no interest, was strong and rising. About that time—this was in 1917—I heard a great deal about the efforts that President Wilson was making to bring about peace. The reports came from Washington, both in the shape of press dispatches and private advice to friends in Palm Beach. That is the reason why one day I got the notion that the course of the various markets reflected confidence in Mr. Wilson’s success. With peace supposedly close at hand, stocks and wheat ought to go down and cotton up. I was all set as far as stocks and wheat went, but I had not done anything in cotton in some time.
In Palm Beach, I used to visit my broker's branch office regularly. I noticed that cotton, which I had no interest in, was strong and rising. Around that time—this was in 1917—I heard a lot about President Wilson's efforts to achieve peace. The reports were coming from Washington, both as press releases and private advice to friends in Palm Beach. That's why one day I got the idea that the markets were reflecting confidence in Mr. Wilson's success. With peace supposedly around the corner, stocks and wheat should go down while cotton should go up. I was prepared regarding stocks and wheat, but I hadn't done anything with cotton in a while.
At 2:20 that afternoon I did not own a single bale, but at 2:25 my belief that peace was impending made me buy fifteen thousand bales as a starter. I proposed to follow my old system of trading—that is, of buying my full line—which I have already described to you.
At 2:20 that afternoon, I didn’t own a single bale, but at 2:25, my belief that peace was coming made me buy fifteen thousand bales to start. I planned to stick with my usual trading strategy—that is, buying my full line—which I’ve already explained to you.
That very afternoon, after the market closed, we got the Unrestricted Warfare note. There wasn’t anything to do except to wait for the market to open the next day. I recall that at Gridley’s that night one of the greatest captains of industry in the country was offering to sell any amount of United States Steel at five points below the closing price that afternoon. There were several Pittsburgh millionaires within hearing. Nobody took the big man’s offer. They knew there was bound to be a whopping big break at the opening.
That same afternoon, after the market closed, we received the Unrestricted Warfare note. There was nothing to do but wait for the market to open the next day. I remember that at Gridley’s that night, one of the top industry leaders in the country was willing to sell any amount of United States Steel at five points below that afternoon's closing price. There were several wealthy investors from Pittsburgh around, but nobody accepted the big man’s offer. They knew there would be a huge drop when the market opened.
Sure enough, the next morning the stock and commodity markets were in an uproar, as you can imagine. Some stocks opened eight points below the previous night’s close. To me187 that meant a heaven-sent opportunity to cover all my shorts profitably. As I said before, in a bear market it is always wise to cover if complete demoralisation suddenly develops. That is the only way, if you swing a good-sized line, of turning a big paper profit into real money both quickly and without regrettable reductions. For instance, I was short fifty thousand shares of United States Steel alone. Of course I was short of other stocks, and when I saw I had the market to cover in, I did. My profits amounted to about one and a half million dollars. It was not a chance to disregard.
Sure enough, the next morning, the stock and commodity markets were in chaos, as you can imagine. Some stocks opened eight points lower than the previous night’s close. To me187, that meant a perfect chance to profitably cover all my shorts. As I mentioned before, in a bear market, it’s always smart to cover if complete demoralization suddenly occurs. That’s the only way, if you have a significant position, to turn a large paper profit into real money quickly and without regrettable losses. For example, I was short fifty thousand shares of United States Steel alone. Of course, I was short on other stocks too, and when I saw I had the market to cover in, I did. My profits came to about one and a half million dollars. It was not an opportunity to ignore.
Cotton, of which I was long fifteen thousand bales, bought in the last half hour of the trading the previous afternoon, opened down five hundred points. Some break! It meant an overnight loss of three hundred and seventy-five thousand dollars. While it was perfectly clear that the only wise play in stocks and wheat was to cover on the break I was not so clear as to what I ought to do in cotton. There were various things to consider, and while I always take my loss the moment I am convinced I am wrong, I did not like to take that loss that morning. Then I reflected that I had gone South to have a good time fishing instead of perplexing myself over the course of the cotton market. And, moreover, I had taken such big profits in my wheat and in stocks that I decided to take my loss in cotton. I would figure that my profit had been a little more than one million instead of over a million and a half. It was all a matter of bookkeeping, as promoters are apt to tell you when you ask too many questions.
I had fifteen thousand bales of cotton, which I bought in the last half hour of trading the day before. It opened down five hundred points. What a drop! That meant an overnight loss of three hundred and seventy-five thousand dollars. While it was obvious that the smart move in stocks and wheat was to cover the loss, I wasn't as sure about what to do with cotton. There were a lot of factors to weigh, and while I always accept my losses as soon as I realize I'm wrong, I really didn’t want to take that loss that morning. Then I remembered I had gone South to enjoy some fishing instead of stressing over the cotton market. Plus, I had made significant profits in wheat and stocks, so I decided to go ahead and take my loss in cotton. I figured my profit was just over a million instead of over a million and a half. It was all just bookkeeping, as promoters tend to say when you start asking too many questions.
If I hadn’t bought that cotton just before the market closed the day before, I would have saved that four hundred thousand dollars. It shows you how quickly a man may lose big money on a moderate line. My main position was absolutely correct and I benefited by an accident of a nature diametrically opposite to the considerations that led me to take the position I did in stocks and wheat. Observe, please, that the speculative line of least resistance again demonstrated188 its value to a trader. Prices went as I expected, notwithstanding the unexpected market factor introduced by the German note. If things had turned out as I had figured I would have been 100 per cent right in all three of my lines, for with peace stocks and wheat would have gone down and cotton would have gone kiting up. I would have cleaned up in all three. Irrespective of peace or war, I was right in my position on the stock market and in wheat and that is why the unlooked-for event helped. In cotton I based my play on something that might happen outside of the market—that is, I bet on Mr. Wilson’s success in his peace negotiations. It was the German military leaders who made me lose the cotton bet.
If I hadn’t bought that cotton right before the market closed the day before, I would have saved that four hundred thousand dollars. It shows how quickly someone can lose big money on a moderate investment. My main position was completely correct, and I benefited from an accident that was the exact opposite of the reasons that led me to invest in stocks and wheat. Please notice that the speculative path of least resistance again proved its worth to a trader. Prices went as I expected, despite the unexpected market factor introduced by the German note. If things had turned out as I had planned, I would have been 100 percent right in all three of my investments, since with peace, stocks and wheat would have gone down and cotton would have soared. I would have cleaned up in all three. Regardless of peace or war, I was right about the stock market and in wheat, which is why the unforeseen event was beneficial. In cotton, I based my gamble on something that could happen outside the market—that is, I placed my bet on Mr. Wilson’s success in his peace negotiations. It was the German military leaders who caused me to lose the cotton bet.
When I returned to New York early in 1917 I paid back all the money I owed, which was over a million dollars. It was a great pleasure to me to pay my debts. I might have paid it back a few months earlier, but I didn’t for a very simple reason. I was trading actively and successfully and I needed all the capital I had. I owed it to myself as well as to the men I considered my creditors to take every advantage of the wonderful markets we had in 1915 and 1916. I knew that I would make a great deal of money and I wasn’t worrying because I was letting them wait a few months longer for money many of them never expected to get back. I did not wish to pay off my obligations in driblets or to one man at a time, but in full to all at once. So as long as the market was doing all it could for me I just kept on trading on as big a scale as my resources permitted.
When I got back to New York early in 1917, I paid off all the money I owed, which was over a million dollars. It felt great to settle my debts. I could have paid it back a few months earlier, but there was a simple reason I didn’t. I was trading actively and successfully and needed all the capital I had. I owed it to myself and to the people I considered my creditors to take full advantage of the fantastic markets we had in 1915 and 1916. I knew I would make a lot of money, and I wasn't worried about making them wait a few more months for money many of them never expected to see again. I didn’t want to pay off my obligations in small amounts or one person at a time, but to everyone all at once. So, as long as the market was doing well for me, I just kept trading on as large a scale as my resources allowed.
I wished to pay interest, but all those creditors who had signed releases positively refused to accept it. The man I paid off the last of all was the chap I owed the eight hundred dollars to, who had made my life a burden and had upset me until I couldn’t trade. I let him wait until he heard that I had paid off all the others. Then he got his money. I wanted to teach him to be considerate the next time somebody owed him a few hundreds.
I wanted to pay interest, but all the creditors who had signed releases outright refused to accept it. The last person I paid off was the guy I owed eight hundred dollars to, who had made my life miserable and stressed me out to the point where I couldn’t do any business. I made him wait until he found out I had paid off everyone else. Then he got his money. I wanted to show him to be thoughtful the next time someone owed him a few hundred.
189 And that is how I came back.
And that's how I came back.
After I paid off my debts in full I put a pretty fair amount into annuities. I made up my mind I wasn’t going to be strapped and uncomfortable and minus a stake ever again. Of course, after I married I put some money in trust for my wife. And after the boy came I put some in trust for him.
After I paid off all my debts, I put a good amount into annuities. I decided I wouldn’t be broke, uncomfortable, and without savings ever again. Of course, after I got married, I set aside some money in a trust for my wife. And after our son was born, I set up a trust for him as well.
The reason I did this was not alone the fear that the stock market might take it away from me, but because I knew that a man will spend anything he can lay his hands on. By doing what I did my wife and child are safe from me.
The reason I did this wasn't just the fear that the stock market could take it away from me, but because I knew that a person will spend whatever they can get their hands on. By doing what I did, my wife and child are safe from me.
More than one man I know has done the same thing, but has coaxed his wife to sign off when he needed the money, and he has lost it. But I have fixed it up so that no matter what I want or what my wife wants, that trust holds. It is absolutely safe from all attacks by either of us; safe from my market needs; safe even from a devoted wife’s love. I’m taking no chances!
More than one guy I know has done the same thing, but has convinced his wife to sign off when he needed cash, and he ended up losing it. But I've set it up so that no matter what I want or what my wife wants, that trust is secure. It’s completely protected from any pressure from either of us; safe from my financial needs; safe even from a loving wife's affection. I'm not taking any risks!
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XV
Among the hazards of speculation the happening of the unexpected—I might even say of the unexpectable—ranks high. There are certain chances that the most prudent man is justified in taking—chances that he must take if he wishes to be more than a mercantile mollusk. Normal business hazards are no worse than the risks a man runs when he goes out of his house into the street or sets out on a railroad journey. When I lose money by reason of some development which nobody could foresee I think no more vindictively of it than I do of an inconveniently timed storm. Life itself from the cradle to the grave is a gamble and what happens to me because I do not possess the gift of second sight I can bear undisturbed. But there have been times in my career as a speculator when I have both been right and played square and nevertheless I have been cheated out of my earnings by the sordid unfairness of unsportsmanlike opponents.
Among the risks of speculation, the occurrence of the unexpected—I'd even say the unexpectable—ranks high. There are certain risks that the most cautious person is justified in taking—risks that he must take if he wants to be more than a business slug. Normal business risks are no worse than the dangers someone faces when they walk out their front door or take a train journey. When I lose money due to an unforeseen event, I don’t think any more harshly of it than I do of a poorly timed storm. Life itself, from birth to death, is a gamble, and what happens to me because I lack the ability to predict the future I can accept calmly. But there have been times in my career as a speculator when I have been right and played fair, yet I've still been cheated out of my earnings by the blatant unfairness of unsportsmanlike rivals.
Against misdeeds by crooks, cowards and crowds a quick-thinking or far-sighted businessman can protect himself. I have never gone up against downright dishonesty except in a bucket shop or two because even there honesty was the best policy; the big money was in being square and not in welshing. I have never thought it good business to play any game in any place where it was necessary to keep an eye on the dealer because he was likely to cheat if unwatched. But against the whining welsher the decent man is powerless. Fair play is fair play. I could tell you a dozen instances191 where I have been the victim of my own belief in the sacredness of the pledged word or of the inviolability of a gentlemen’s agreement. I shall not do so because no useful purpose can be served thereby.
Against the wrongdoings of crooks, cowards, and crowds, a savvy or forward-thinking businessman can protect himself. I have never faced outright dishonesty except in a couple of bucket shops, because even there, honesty was the safest route; making big money came from being fair and not from cheating. I never thought it was smart business to play any game in any place where I had to watch the dealer closely because he was likely to cheat if he thought no one was watching. But against the whining cheat, the decent person feels powerless. Fair play is fair play. I could tell you a dozen instances191 where I have been the victim of my own belief in the importance of keeping your word or the sanctity of a gentleman's agreement. I won't share them, though, because it wouldn't serve any useful purpose.
Fiction writers, clergymen and women are fond of alluding to the floor of the Stock Exchange as a boodlers’ battlefield and to Wall Street’s daily business as a fight. It is quite dramatic but utterly misleading. I do not think that my business is strife and contest. I never fight either individuals or speculative cliques. I merely differ in opinion—that is, in my reading of basic conditions. What playwrights call battles of business are not fights between human beings. They are merely tests of business vision. I try to stick to facts and facts only, and govern my actions accordingly. That is Bernard M. Baruch’s recipe for success in wealth-winning. Sometimes I do not see the facts—all the facts—clearly enough or early enough; or else I do not reason logically. Whenever any of these things happen I lose. I am wrong. And it always costs me money to be wrong.
Fiction writers and clergy often refer to the Stock Exchange floor as a playground for scammers and describe the daily activities on Wall Street as a battle. It sounds dramatic, but it's completely misleading. I don’t see my work as conflict or competition. I never engage in fights with people or speculators. I simply hold a different opinion—in my interpretation of fundamental conditions. What are portrayed as business battles aren’t conflicts between people. They’re just tests of business insight. I focus on facts and only facts, and I make decisions based on that. That’s Bernard M. Baruch’s formula for succeeding in building wealth. Sometimes I don’t perceive all the facts clearly or in time, or I may not think logically. When any of these occur, I lose. I make mistakes. And being wrong always costs me money.
No reasonable man objects to paying for his mistakes. There are no preferred creditors in mistake-making and no exceptions or exemptions. But I object to losing money when I am right. I do not mean, either, those deals that have cost me money because of sudden changes in the rules of some particular exchange. I have in mind certain hazards of speculation that from time to time remind a man that no profit should be counted safe until it is deposited in your bank to your credit.
No reasonable person objects to paying for their mistakes. There are no favored creditors when it comes to making mistakes, and there are no exceptions or exemptions. But I do object to losing money when I'm in the right. I'm not talking about those deals that have cost me because of sudden changes in the rules of a specific exchange. I'm thinking of certain risks in speculation that occasionally remind someone that no profit should be considered secure until it's actually in your bank account.
After the Great War broke out in Europe there began the rise in the prices of commodities that was to be expected. It was as easy to foresee that as to foresee war inflation. Of course the general advance continued as the war prolonged itself. As you may remember, I was busy “coming back” in 1915. The boom in stocks was there and it was my duty to utilise it. My safest, easiest and quickest big play was in the stock market, and I was lucky, as you know.
After the Great War started in Europe, commodity prices began to rise, which was predictable. Just as it was easy to anticipate war-related inflation. Naturally, the overall increase continued as the war dragged on. As you might recall, I was focused on “coming back” in 1915. The stock market was booming, and I had a responsibility to take advantage of it. My safest, easiest, and fastest big move was in the stock market, and I got lucky, as you know.
192 By July, 1917, I not only had been able to pay off all my debts but was quite a little to the good besides. This meant that I now had the time, the money and the inclination to consider trading in commodities as well as in stocks. For many years I have made it my practice to study all the markets. The advance in commodity prices over the pre-war level ranged from 100 to 400 per cent. There was only one exception, and that was coffee. Of course there was a reason for this. The breaking out of the war meant the closing up of European markets and huge cargoes were sent to this country, which was the one big market. That led in time to an enormous surplus of raw coffee here, and that, in turn, kept the price low. Why, when I first began to consider its speculative possibilities coffee was actually selling below pre-war prices. If the reasons for this anomaly were plain, no less plain was it that the active and increasingly efficient operation by the German and Austrian submarines must mean an appalling reduction in the number of ships available for commercial purposes. This eventually in turn must lead to dwindling imports of coffee. With reduced receipts and an unchanged consumption the surplus stocks must be absorbed, and when that happened the price of coffee must do what the prices of all other commodities had done, which was, go way up.
192 By July 1917, I had not only managed to pay off all my debts, but I also had some extra money left over. This meant I now had the time, money, and interest to look into trading both commodities and stocks. For many years, I had made it a point to study all the markets. Commodity prices had risen between 100 to 400 percent compared to pre-war levels. The only exception was coffee. There was a reason for this. The outbreak of the war led to the shutdown of European markets, and large shipments were sent to the U.S., which became the main market. Over time, this resulted in a significant surplus of raw coffee in the country, keeping prices low. In fact, when I first started considering its speculative potential, coffee was selling for less than pre-war prices. While the reasons for this situation were obvious, it was equally clear that the increased and more effective operations of German and Austrian submarines would lead to a drastic reduction in the number of ships available for commercial use. Eventually, this would lead to a decrease in coffee imports. With lower supply and steady consumption, the surplus stocks would have to be reduced, and when that happened, the price of coffee would rise, just like all other commodities had.
It didn’t require a Sherlock Holmes to size up the situation. Why everybody did not buy coffee I cannot tell you. When I decided to buy it I did not consider it a speculation. It was much more of an investment. I knew it would take time to cash in, but I knew also that it was bound to yield a good profit. That made it a conservative investment operation—a banker’s act rather than a gambler’s play.
It didn't take a genius to figure out what was going on. I can't say why everyone else didn't buy coffee. When I decided to purchase it, I didn't see it as a gamble. It felt much more like an investment. I understood it would take time to see returns, but I also knew it was sure to be profitable. That made it a smart investment move—a banker’s decision instead of a risky bet.
I started my buying operations in the winter of 1917. I took quite a lot of coffee. The market, however, did nothing to speak of. It continued inactive and as for the price, it did not go up as I had expected. The outcome of it all was that I simply carried my line to no purpose for nine long months.193 My contracts expired then and I sold out all my options. I took a whopping big loss on that deal and yet I was sure my views were sound. I had been clearly wrong in the matter of time, but I was confident that coffee must advance as all commodities had done, so that no sooner had I sold out my line than I started in to buy again. I bought three times as much coffee as I had so unprofitably carried during those nine disappointing months. Of course I bought deferred options—for as long a time as I could get.
I started my buying operations in the winter of 1917. I took quite a bit of coffee. However, the market didn’t really do anything. It remained inactive, and as for the price, it didn’t go up as I had expected. The result was that I just held onto my position for nine long months without any purpose.193 My contracts expired then, and I sold all my options. I took a huge loss on that deal, yet I was sure my views were sound. I had definitely misjudged the timing, but I was confident that coffee prices would rise like all other commodities had. So, as soon as I sold my position, I jumped back in and bought again. I purchased three times as much coffee as I had held during those nine disappointing months. Of course, I bought deferred options— for as long a time as I could get.
I was not so wrong now. As soon as I had taken on my trebled line the market began to go up. People everywhere seemed to realise all of a sudden what was bound to happen in the coffee market. It began to look as if my investment was going to return me a mighty good rate of interest.
I wasn't so off the mark now. As soon as I took my position, the market started to rise. People everywhere suddenly seemed to understand what was going to happen in the coffee market. It started to look like my investment was going to give me a really great return.
The sellers of the contracts I held were roasters, mostly of German names and affiliations, who had bought the coffee in Brazil confidently expecting to bring it to this country. But there were no ships to bring it, and presently they found themselves in the uncomfortable position of having no end of coffee down there and being heavily short of it to me up here.
The sellers of the contracts I had were roasters, mostly with German names and connections, who had bought the coffee in Brazil, thinking they could easily bring it to this country. But there were no ships available, and soon they found themselves in the tough spot of having a lot of coffee stuck down there while being seriously short of it up here.
Please bear in mind that I first became bullish on coffee while the price was practically at a pre-war level, and don’t forget that after I bought it I carried it the greater part of a year and then took a big loss on it. The punishment for being wrong is to lose money. The reward for being right is to make money. Being clearly right and carrying a big line, I was justified in expecting to make a killing. It would not take much of an advance to make my profit satisfactory to me, for I was carrying several hundred thousand bags. I don’t like to talk about my operations in figures because sometimes they sound rather formidable and people might think I was boasting. As a matter of fact I trade in accordance to my means and always leave myself an ample margin of safety. In this instance I was conservative enough. The reason I bought options so freely was because I couldn’t see194 how I could lose. Conditions were in my favour. I had been made to wait a year, but now I was going to be paid both for my waiting and for being right. I could see the profit coming—fast. There wasn’t any cleverness about it. It was simply that I wasn’t blind.
Please remember that I first got optimistic about coffee when the price was almost at a pre-war level, and don’t forget that after I bought it, I held onto it for most of a year before taking a big loss. The penalty for being wrong is losing money. The payoff for being right is making money. Being absolutely right and holding a large position, I was justified in expecting to make a huge profit. It wouldn’t take much of an increase to make my profit satisfactory, since I was holding several hundred thousand bags. I don’t like discussing my trades in numbers because they sometimes sound overwhelming and people might think I'm bragging. The truth is I trade based on my means and always keep a comfortable safety margin. In this case, I was conservative enough. The reason I bought options so freely was that I couldn’t see how I could lose. The conditions were in my favor. I had waited a year, but now I was going to be compensated for both my patience and my accuracy. I could see the profit coming—fast. There wasn’t anything clever about it. It was simply that I wasn’t blind.
Coming sure and fast, that profit of millions! But it never reached me. No; it wasn’t side-tracked by a sudden change in conditions. The market did not experience an abrupt reversal of form. Coffee did not pour into the country. What happened? The unexpectable! What had never happened in anybody’s experience; what I therefore had no reason to guard against. I added a new one to the long list of hazards of speculation that I must always keep before me. It was simply that the fellows who had sold me the coffee, the shorts, knew what was in store for them, and in their efforts to squirm out of the position into which they had sold themselves, devised a new way of welshing. They rushed to Washington for help, and got it.
Coming in strong and fast, that profit of millions! But it never came to me. No; it wasn’t derailed by a sudden change in conditions. The market didn’t experience an abrupt turnaround. Coffee didn’t flood into the country. What happened? The unexpected! Something that had never happened in anyone’s experience; something I had no reason to guard against. I added a new one to the long list of risks in speculation that I always had to keep in mind. It was simply that the guys who sold me the coffee, the shorts, knew what was coming for them, and in their efforts to squirm out of the position they had put themselves in, they came up with a new way to back out. They rushed to Washington for help, and they got it.
Perhaps you remember that the Government had evolved various plans for preventing further profiteering in necessities. You know how most of them worked. Well, the philanthropic coffee shorts appeared before the Price Fixing Committee of the War Industries Board—I think that was the official designation—and made a patriotic appeal to that body to protect the American breakfaster. They asserted that a professional speculator, one Lawrence Livingston, had cornered, or was about to corner, coffee. If his speculative plans were not brought to naught he would take advantage of the conditions created by the war and the American people would be forced to pay exorbitant prices for their daily coffee. It was unthinkable to the patriots who had sold me cargoes of coffee they couldn’t find ships for, that one hundred millions of Americans, more or less, should pay tribute to conscienceless speculators. They represented the coffee trade, not the coffee gamblers, and they were195 willing to help the Government curb profiteering actual or prospective.
Maybe you remember that the Government developed various plans to stop further profiteering on essential items. You know how most of them turned out. Well, the charitable coffee sellers came before the Price Fixing Committee of the War Industries Board—I think that was the official name—and made a patriotic appeal to that group to protect the American breakfast. They claimed that a speculator named Lawrence Livingston had cornered, or was about to corner, the coffee market. If his speculative plans weren’t stopped, he would exploit the conditions created by the war, forcing the American people to pay outrageous prices for their daily coffee. It was unimaginable to the patriots who had sold me coffee shipments they couldn’t find ships for, that one hundred million Americans, give or take, should pay tribute to ruthless speculators. They represented the coffee trade, not the coffee gamblers, and they were195 ready to help the Government curb both actual and potential profiteering.
Now I have a horror of whiners and I do not mean to intimate that the Price Fixing Committee was not doing its honest best to curb profiteering and wastefulness. But that need not stop me from expressing the opinion that the committee could not have gone very deeply into the particular problem of the coffee market. They fixed on a maximum price for raw coffee and also fixed a time limit for closing out all existing contracts. This decision meant, of course, that the Coffee Exchange would have to go out of business. There was only one thing for me to do and I did it, and that was to sell out my contracts. Those profits of millions that I had deemed as certain to come my way as any I ever made failed completely to materialise. I was and am as keen as anybody against the profiteer in the necessaries of life, but at the time the Price Fixing Committee made their ruling on coffee, all other commodities were selling at from 250 to 400 per cent above pre-war prices while raw coffee was actually below the average prevailing for some years before the war. I can’t see that it made any real difference who held the coffee. The price was bound to advance; and the reason for that was not the operations of conscienceless speculators, but the dwindling surplus for which the diminishing importations were responsible, and they in turn were affected exclusively by the appalling destruction of the world’s ships by the German submarines. The committee did not wait for coffee to start; they clamped on the brakes.
Now I have a real dislike for complainers, and I don't mean to suggest that the Price Fixing Committee wasn't genuinely trying to tackle price-gouging and waste. But that doesn’t stop me from saying that the committee probably didn’t dig deeply enough into the coffee market. They set a maximum price for raw coffee and also established a deadline for finishing all existing contracts. This decision meant, of course, that the Coffee Exchange would have to shut down. There was only one thing for me to do, and I did it: I sold off my contracts. Those profits in the millions that I thought were a sure thing never materialized. I’m as opposed as anyone to profiteering on life’s necessities, but at the time the Price Fixing Committee made their coffee ruling, all other goods were selling at 250 to 400 percent above pre-war prices while raw coffee was actually below the average from years before the war. I don’t see how it really mattered who owned the coffee. The price was bound to go up; and the reason for that wasn’t due to ruthless speculators, but the shrinking surplus caused by declining imports, which in turn were affected solely by the massive destruction of the world’s ships by German submarines. The committee didn’t wait for coffee prices to rise; they hit the brakes.
As a matter of policy and of expediency it was a mistake to force the Coffee Exchange to close just then. If the committee had let coffee alone the price undoubtedly would have risen for the reasons I have already stated, which had nothing to do with any alleged corner. But the high price—which need not have been exorbitant—would have been an incentive to attract supplies to this market. I have heard Mr. Bernard M. Baruch say that the War Industries Board took196 into consideration this factor—the insuring of a supply—in fixing prices, and for that reason some of the complaints about the high limit on certain commodities were unjust. When the Coffee Exchange resumed business, later on, coffee sold at twenty-three cents. The American people paid that price because of the small supply, and the supply was small because the price had been fixed too low, at the suggestion of philanthropic shorts, to make it possible to pay the high ocean freights and thus insure continued importations.
It was a mistake, both policy-wise and for practical reasons, to force the Coffee Exchange to close at that time. If the committee had left coffee alone, the price would likely have gone up for the reasons I've already explained, which had nothing to do with any supposed cornering of the market. But the higher price—which didn’t need to be excessive—would have encouraged more supplies to come to this market. I’ve heard Mr. Bernard M. Baruch mention that the War Industries Board considered this factor—ensuring a supply—when setting prices, and because of that, some complaints about the high limits on certain commodities were not fair. When the Coffee Exchange reopened later, coffee was selling for twenty-three cents. The American public paid that price due to the limited supply, and the supply was limited because the price had been kept too low, following the advice of well-meaning shorts, making it difficult to cover the high shipping costs and ensure continued imports.
I have always thought that my coffee deal was the most legitimate of all my trades in commodities. I considered it more of an investment than a speculation. I was in it over a year. If there was any gambling it was done by the patriotic roasters with German names and ancestry. They had coffee in Brazil and they sold it to me in New York. The Price Fixing Committee fixed the price of the only commodity that had not advanced. They protected the public against profiteering before it started, but not against the inevitable higher prices that followed. Not only that, but even when green coffee hung around nine cents a pound, roasted coffee went up with everything else. It was only the roasters who benefited. If the price of green coffee had gone up two or three cents a pound it would have meant several millions for me. And it wouldn’t have cost the public as much as the later advance did.
I’ve always believed that my coffee deal was the most legitimate of all my trades in commodities. I saw it more as an investment than a gamble. I was involved for over a year. If there was any betting involved, it was the patriotic roasters with German names and backgrounds. They had coffee in Brazil and sold it to me in New York. The Price Fixing Committee set the price of the only commodity that hadn’t increased. They protected the public from profiteering before it began but not from the inevitable higher prices that came afterward. Not only that, but even when green coffee was around nine cents a pound, roasted coffee rose along with everything else. It was only the roasters who benefited. If the price of green coffee had gone up two or three cents a pound, it could have meant several million for me. And it wouldn’t have cost the public as much as the later price hike did.
Post-mortems in speculation are a waste of time. They get you nowhere. But this particular deal has a certain educational value. It was as pretty as any I ever went into. The rise was so sure, so logical, that I figured that I simply couldn’t help making several millions of dollars. But I didn’t.
Post-mortems in speculation are pointless. They get you nowhere. But this specific deal has some educational value. It was as attractive as any I ever got into. The rise was so certain, so logical, that I thought I couldn't help but make several million dollars. But I didn’t.
On two other occasions I have suffered from the action of exchange committees making rulings that changed trading rules without warning. But in those cases my own position, while technically right, was not quite so sound commercially as in my coffee trade. You cannot be dead sure of anything in a speculative operation. It was the experience I have just197 told you that made me add the unexpectable to the unexpected in my list of hazards.
On two other occasions, I dealt with exchange committees that made rulings that changed trading rules without any warning. However, in those cases, my own position, while technically correct, wasn’t as strong commercially as in my coffee trade. You can’t be completely sure about anything in a speculative operation. It was the experience I just197 shared that made me add the unexpectable to the unexpected in my list of risks.
After the coffee episode I was so successful in other commodities and on the short side of the stock market, that I began to suffer from silly gossip. The professionals in Wall Street and the newspaper writers got the habit of blaming me and my alleged raids for the inevitable breaks in prices. At times my selling was called unpatriotic—whether I was really selling or not. The reason for exaggerating the magnitude and the effect of my operations, I suppose, was the need to satisfy the public’s insatiable demand for reasons for each and every price movement.
After the coffee incident, I had such success with other commodities and shorting the stock market that I started facing ridiculous gossip. Wall Street professionals and newspaper writers got into the habit of blaming me and my supposed actions for the unavoidable drops in prices. Sometimes, my selling was viewed as unpatriotic—regardless of whether I was actually selling or not. I guess the reason for inflating the scale and impact of my activities was the need to meet the public's endless demand for explanations for every single price movement.
As I have said a thousand times, no manipulation can put stocks down and keep them down. There is nothing mysterious about this. The reason is plain to everybody who will take the trouble to think about it half a minute. Suppose an operator raided a stock—that is, put the price down to a level below its real value—what would inevitably happen? Why, the raider would at once be up against the best kind of inside buying. The people who know what a stock is worth will always buy it when it is selling at bargain prices. If the insiders are not able to buy, it will be because general conditions are against their free command of their own resources, and such conditions are not bull conditions. When people speak about raids the inference is that the raids are unjustified; almost criminal. But selling a stock down to a price much below what it is worth is mighty dangerous business. It is well to bear in mind that a raided stock that fails to rally is not getting much inside buying and where there is a raid—that is, unjustified short selling—there is usually apt to be inside buying; and when there is that, the price does not stay down. I should say that in ninety-nine cases out of a hundred, so-called raids are really legitimate declines, accelerated at times but not primarily caused by the operations of a professional trader, however big a line he may be able to swing.
As I've said a thousand times, no amount of manipulation can lower stock prices and keep them down. This isn't mysterious at all. The reason is clear to anyone willing to think about it for just a moment. If someone were to attack a stock—essentially driving the price down below its actual value—what would happen? The attacker would quickly face strong insider buying. People who know a stock's true worth will always buy when it’s priced low. If insiders can't buy, it’s because general conditions prevent them from accessing their own resources, and those are not favorable circumstances. When people talk about stock attacks, they usually imply that these attacks are unjustified; almost criminal. But driving a stock down to a price far below its value is really risky. It's important to remember that a stock that doesn’t bounce back after an attack isn’t seeing much insider buying. Where there is an attack—meaning unjustified short selling—there tends to be insider buying; and when that happens, the price doesn’t stay down. I would say that in ninety-nine out of a hundred cases, what are called raids are actually legitimate decreases, sometimes sped up, but not primarily caused by the actions of a professional trader, no matter how large his positions may be.
198 The theory that most of the sudden declines or particular sharp breaks are the results of some plunger’s operations probably was invented as an easy way of supplying reasons to those speculators who, being nothing but blind gamblers, will believe anything that is told them rather than do a little thinking. The raid excuse for losses that unfortunate speculators so often receive from brokers and financial gossipers is really an inverted tip. The difference lies in this: A bear tip is distinct, positive advice to sell short. But the inverted tip—that is, the explanation that does not explain—serves merely to keep you from wisely selling short. The natural tendency when a stock breaks badly is to sell it. There is a reason—an unknown reason but a good reason; therefore, get out. But it is not wise to get out when the break is the result of a raid by an operator, because the moment he stops the price must rebound. Inverted tips!
198 The idea that most sudden drops or sharp breaks are caused by some manipulator's actions was likely created to give excuses to speculators who, being nothing more than reckless gamblers, will believe anything they're told instead of thinking for themselves. The excuse for losses that those unlucky speculators often get from brokers and financial chatterboxes is really a twisted tip. The difference is this: a bear tip is clear, straightforward advice to sell short. But the twisted tip—that is, the explanation that doesn’t really explain—just keeps you from making smart decisions about selling short. The natural response when a stock drops significantly is to sell it. There’s a reason—an unknown reason, but a legitimate reason; so, get out. However, it’s not wise to exit when the drop is due to a manipulator's raid because as soon as they stop, the price will likely bounce back. Twisted tips!
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XVI
Tips! How people want tips! They crave not only to get them but to give them. There is greed involved, and vanity. It is very amusing, at times, to watch really intelligent people fish for them. And the tip-giver need not hesitate about the quality, for the tip-seeker is not really after good tips, but after any tip. If it makes good, fine! If it doesn’t, better luck with the next. I am thinking of the average customer of the average commission house. There is a type of promoter or manipulator that believes in tips first, last and all the time. A good flow of tips is considered by him as a sort of sublimated publicity work, the best merchandising dope in the world, for, since tip-seekers and tip-takers are invariably tip-passers, tip-broadcasting becomes a sort of endless-chain advertising. The tipster-promoter labours under the delusion that no human being breathes who can resist a tip if properly delivered. He studies the art of handing them out artistically.
Tips! Everyone is obsessed with tips! They want not only to receive them but also to give them. There's a bit of greed and vanity involved. It can be pretty amusing to watch really smart people trying to get them. And the person giving the tip doesn’t have to worry about the quality, since the person seeking tips isn’t really looking for good advice, but just any tip. If it works out, great! If not, they'll just try again next time. I'm thinking about the average customer of a typical commission house. There’s a certain type of promoter or manipulator who believes in tips constantly. For them, a steady flow of tips is like a form of high-level publicity—it's the best sales tactic out there. Since people who seek tips often end up passing them on, this kind of tip-sharing becomes a sort of endless chain of advertising. The tipster-promoter is under the illusion that no one can resist a tip if it’s delivered in the right way. They really work on the art of presenting them attractively.
I get tips by the hundreds every day from all sorts of people. I’ll tell you a story about Borneo Tin. You remember when the stock was brought out? It was at the height of the boom. The promoter’s pool had taken the advice of a very clever banker and decided to float the new company in the open market at once instead of letting an underwriting syndicate take its time about it. It was good advice. The only mistake the members of the pool made came from inexperience. They did not know what the stock market was capable200 of doing during a crazy boom and at the same time they were not intelligently liberal. They were agreed on the need of marking up the price in order to market the stock, but they started the trading at a figure at which the traders and the speculative pioneers could not buy it without misgivings.
I receive hundreds of tips every day from all kinds of people. Let me tell you a story about Borneo Tin. Remember when the stock was launched? It was during the peak of the boom. The promoter’s group had taken advice from a very smart banker and decided to release the new company in the open market right away instead of letting an underwriting syndicate take its time with it. That was solid advice. The only mistake the members of the group made was due to their lack of experience. They didn’t understand what the stock market could do during a wild boom, and at the same time, they weren’t smart enough to be flexible. They all agreed on the need to raise the price to sell the stock, but they started trading at a price that made it hard for traders and speculative investors to buy it without hesitation.200
By rights the promoters ought to have got stuck with it, but in the wild bull market their hoggishness turned out to be rank conservatism. The public was buying anything that was adequately tipped. Investments were not wanted. The demand was for easy money; for the sure gambling profit. Gold was pouring into this country through the huge purchases of war material. They tell me that the promoters, while making their plans for bringing out Borneo stock, marked up the opening price three different times before their first transaction was officially recorded for the benefit of the public.
By all accounts, the promoters should have faced the consequences, but in the crazy bull market, their greed ended up looking like caution. People were buying anything that came recommended. No one was interested in actual investments. The focus was on quick cash; on guaranteed gambling profits. Gold was flooding into the country from massive purchases of war supplies. I've heard that the promoters, while finalizing their plans to release Borneo stock, raised the opening price three separate times before their first official transaction was recorded for the public.
I had been approached to join the pool and I had looked into it but I didn’t accept the offer because if there is any market manoeuvring to do, I like to do it myself. I trade on my own information and follow my own methods. When Borneo Tin was brought out, knowing what the pool’s resources were and what they had planned to do, and also knowing what the public was capable of, I bought ten thousand shares during the first hour of the first day. Its market début was successful at least to that extent. As a matter of fact the promoters found the demand so active that they decided it would be a mistake to lose so much stock so soon. They found out that I had acquired my ten thousand shares about at the same time that they found out that they would probably be able to sell every share they owned if they merely marked up the price twenty-five or thirty points. They therefore concluded that the profit on my ten thousand shares would take too big a chunk out of the millions they felt were already as good as banked. So they actually ceased their bull operations and tried to shake me out. But I simply sat tight. They gave me up as a bad job because201 they didn’t want the market to get away from them, and then they began to put up the price, without losing any more stock than they could help.
I had been asked to join the pool and I looked into it, but I didn’t accept the offer because when it comes to market moves, I prefer to handle it myself. I trade based on my own information and follow my own strategies. When Borneo Tin launched, knowing the resources of the pool and their plans, as well as understanding what the public would do, I purchased ten thousand shares within the first hour of the first day. Its market debut was successful, at least to that extent. In fact, the promoters noticed the demand was so strong that they decided it would be a mistake to let go of so much stock so quickly. They learned I had bought my ten thousand shares just as they discovered they could probably sell every share they owned if they simply raised the price by twenty-five or thirty points. So they concluded that my profit on those ten thousand shares would cut too deeply into the millions they thought were already guaranteed. As a result, they actually stopped their buying efforts and tried to shake me out. But I just held on. They eventually gave up on me because they didn’t want the market to slip away from them, and then they started to raise the price, trying not to let go of any more stock than necessary.
They saw the crazy height that other stocks rose to and they began to think in billions. Well, when Borneo Tin got up to 120 I let them have my ten thousand shares. It checked the rise and the pool managers let up on their jacking-up process. On the next general rally they again tried to make an active market for it and disposed of quite a little, but the merchandising proved to be rather expensive. Finally they marked it up to 150. But the bloom was off the bull market for keeps, so the pool was compelled to market what stock it could on the way down to those people who love to buy after a good reaction, on the fallacy that a stock that has once sold at 150 must be cheap at 130 and a great bargain at 120. Also, they passed the tip to the floor traders, who often are able to make a temporary market, and later to the commission houses. Every little helped and the pool was using every device known. The trouble was that the time for bulling stocks had passed. The suckers had swallowed other hooks. The Borneo bunch didn’t or wouldn’t see it.
They saw how high other stocks were climbing and started thinking in billions. So, when Borneo Tin reached 120, I sold them my ten thousand shares. That slowed down the rise, and the pool managers backed off from their price hikes. During the next general rally, they tried to create a market for it again and managed to sell off a bit, but the selling turned out to be pretty costly. Eventually, they pushed it up to 150. But the excitement of the bull market was gone for good, so the pool had to sell whatever stock it could on the way down to those who love to buy after a dip, believing that a stock that once sold at 150 must be cheap at 130 and a fantastic deal at 120. They also tipped off the floor traders, who can sometimes create a temporary market, and later informed the commission houses. Every bit helped, and the pool was using every trick in the book. The problem was that the moment for boosting stocks had passed. The inexperienced investors had fallen for other schemes. The Borneo group didn’t or wouldn’t recognize it.
I was down in Palm Beach with my wife. One day I made a little money at Gridley’s and when I got home I gave Mrs. Livingston a five-hundred-dollar bill out of it. It was a curious coincidence, but that same night she met at a dinner the president of the Borneo Tin Company, a Mr. Wisenstein, who had become the manager of the stock pool. We didn’t learn until some time afterward that this Wisenstein deliberately manœuvred so that he sat next to Mrs. Livingston at dinner.
I was in Palm Beach with my wife. One day I made a bit of money at Gridley's, and when I got home, I handed Mrs. Livingston a five-hundred-dollar bill from it. It was a strange coincidence, but that same night, she met the president of the Borneo Tin Company, Mr. Wisenstein, at a dinner, who had taken over as the manager of the stock pool. We didn’t find out until later that this Wisenstein had intentionally arranged to sit next to Mrs. Livingston at dinner.
He laid himself out to be particularly nice to her and talked most entertainingly. In the end he told her, very confidentially, “Mrs. Livingston, I’m going to do something I’ve never done before. I am very glad to do it because you know exactly what it means.” He stopped and looked at Mrs.202 Livingston anxiously, to make sure she was not only wise but discreet. She could read it on his face, plain as print. But all she said was, “Yes.”
He made a special effort to be nice to her and had a really entertaining conversation. Finally, he leaned in and said, very confidentially, “Mrs. Livingston, I’m going to do something I’ve never done before. I’m really glad to do it because you understand exactly what it means.” He paused and watched Mrs. 202 Livingston closely, wanting to ensure she was not only knowledgeable but also discreet. She could see it on his face, clear as day. All she replied was, “Yes.”
“Yes, Mrs. Livingston. It has been a very great pleasure to meet you and your husband, and I want to prove that I am sincere in saying this because I hope to see a great deal of both of you. I am sure I don’t have to tell you that what I am going to say is strictly confidential!” Then he whispered, “If you will buy some Borneo Tin you will make a great deal of money.”
“Yes, Mrs. Livingston. It’s been a real pleasure to meet you and your husband, and I want to show you that I mean this because I hope to spend a lot of time with both of you. I’m sure I don’t need to remind you that what I’m about to say is strictly confidential!” Then he whispered, “If you invest in some Borneo Tin, you’ll make a lot of money.”
“Do you think so?” she asked.
“Do you really think that?” she asked.
“Just before I left the hotel,” he said, “I received some cables with news that won’t be known to the public for several days at least. I am going to gather in as much of the stock as I can. If you get some at the opening to-morrow you will be buying it at the same time and at the same price as I. I give you my word that Borneo Tin will surely advance. You are the only person that I have told this to. Absolutely the only one!”
“Right before I left the hotel,” he said, “I got some cables with news that won’t be public for at least a few days. I’m going to buy up as much stock as I can. If you buy some at the opening tomorrow, you’ll be getting it at the same time and price as I will. I promise you that Borneo Tin is definitely going to go up. You’re the only person I’ve shared this with. Absolutely the only one!”
She thanked him and then she told him that she didn’t know anything about speculating in stocks. But he assured her it wasn’t necessary for her to know any more than he had told her. To make sure she heard it correctly he repeated his advice to her:
She thanked him and then told him that she didn’t know anything about investing in stocks. But he assured her that she didn’t need to know more than what he had already explained. To make sure she understood, he repeated his advice to her:
“All you have to do is to buy as much Borneo Tin as you wish. I can give you my word that if you do you will not lose a cent. I’ve never before told a woman—or a man, for that matter—to buy anything in my life. But I am so sure the stock won’t stop this side of 200 that I’d like you to make some money. I can’t buy all the stock myself, you know, and if somebody besides myself is going to benefit by the rise I’d rather it was you than some stranger. Much rather! I’ve told you in confidence because I know you won’t talk about it. Take my word for it, Mrs. Livingston, and buy Borneo Tin!”
“All you have to do is buy as much Borneo Tin as you want. I promise you won’t lose a dime. I’ve never told anyone—man or woman—to buy anything before, but I’m so confident that the stock is going to soar well past 200 that I want you to make some money. I can’t buy all the stock myself, and if someone else is going to benefit from the rise, I’d prefer it to be you rather than a stranger. Much rather! I’m sharing this with you in confidence because I trust you won’t talk about it. Trust me, Mrs. Livingston, and invest in Borneo Tin!”
He was very earnest about it and succeeded in so impressing her that she began to think she had found an excellent203 use for the five hundred dollars I had given her that afternoon. That money hadn’t cost me anything and was outside of her allowance. In other words, it was easy money to lose if the luck went against her. But he had said she would surely win. It would be nice to make money on her own hook—and tell me all about it afterwards.
He was really serious about it and managed to impress her so much that she started to believe she had found a great use for the five hundred dollars I had given her that afternoon. That money hadn’t cost me anything and wasn’t part of her allowance. In other words, it was easy money to lose if things didn’t go her way. But he had said she would definitely win. It would be great for her to make money on her own—and share all the details with me afterward.
Well, sir, the very next morning before the market opened she went into Harding’s office and said to the manager:
Well, sir, the very next morning before the market opened, she went into Harding’s office and said to the manager:
“Mr. Haley, I want to buy some stock, but I don’t want it to go in my regular account because I don’t wish my husband to know anything about it until I’ve made some money. Can you fix it for me?”
“Mr. Haley, I want to buy some stock, but I don’t want it to go in my regular account because I don’t want my husband to know anything about it until I’ve made some money. Can you help me with that?”
Haley, the manager, said, “Oh, yes. We can make it a special account. What’s the stock and how much of it do you want to buy?”
Haley, the manager, said, “Oh, yes. We can set up a special account. What’s the stock and how much do you want to buy?”
She gave him the five hundred dollars and told him, “Listen, please. I do not wish to lose more than this money. If that goes I don’t want to owe you anything; and remember, I don’t want Mr. Livingston to know anything about this. Buy me as much Borneo Tin as you can for the money, at the opening.”
She handed him five hundred dollars and said, “Listen, please. I don’t want to lose more than this amount. If I lose that, I don’t want to owe you anything; and remember, I don’t want Mr. Livingston to know anything about this. Buy me as much Borneo Tin as you can with the money at the opening.”
Haley took the money and told her he’d never say a word to a soul, and bought her a hundred shares at the opening. I think she got it at 108. The stock was very active that day and closed at an advance of three points. Mrs. Livingston was so delighted with her exploit that it was all she could do to keep from telling me all about it.
Haley took the money and promised he wouldn’t say a word to anyone, then bought her a hundred shares at the opening. I think she got them at 108. The stock was really active that day and closed up three points. Mrs. Livingston was so thrilled with her success that she could barely keep from telling me all about it.
It so happened that I had been getting more and more bearish on the general market. The unusual activity in Borneo Tin drew my attention to it. I didn’t think the time was right for any stock to advance, much less one like that. I had decided to begin my bear operations that very day, and I started by selling about ten thousand shares of Borneo. If I had not I rather think the stock would have gone up five or six points instead of three.
It turned out that I had become increasingly pessimistic about the overall market. The strange activity in Borneo Tin caught my eye. I didn’t feel it was the right moment for any stock to rise, let alone one like that. I decided to start my short selling that very day, and I began by selling around ten thousand shares of Borneo. If I hadn’t, I think the stock would have gone up five or six points instead of just three.
On the very next day I sold two thousand shares at the204 opening and two thousand shares just before the close, and the stock broke to 102.
On the next day, I sold two thousand shares at the204 opening and another two thousand shares just before the close, and the stock dropped to 102.
Haley, the manager of Harding Brothers’ Palm Beach Branch, was waiting for Mrs. Livingston to call there on the third morning. She usually strolled in about eleven to see how things were, if I was doing anything.
Haley, the manager of Harding Brothers’ Palm Beach Branch, was waiting for Mrs. Livingston to call on the third morning. She usually stopped by around eleven to check in and see how things were going, and if I was busy with anything.
Haley took her aside and said, “Mrs. Livingston, if you want me to carry that hundred shares of Borneo Tin for you you will have to give me more margin.”
Haley pulled her aside and said, “Mrs. Livingston, if you want me to manage those hundred shares of Borneo Tin for you, you’ll need to give me a larger margin.”
“But I haven’t any more,” she told him.
“But I don’t have any left,” she said to him.
“I can transfer it to your regular account,” he said.
“I can transfer it to your regular account,” he said.
“No,” she objected, “because that way L.L. would learn about it.”
“No,” she said, “because then L.L. would find out.”
“But the account already shows a loss of—” he began.
“But the account already shows a loss of—” he started.
“But I told you distinctly I didn’t want to lose more than the five hundred dollars. I didn’t even want to lose that,” she said.
“But I clearly told you I didn’t want to lose more than five hundred dollars. I didn’t even want to lose that,” she said.
“I know, Mrs. Livingston, but I didn’t want to sell it without consulting you, and now unless you authorise me to hold it I’ll have to let it go.”
“I know, Mrs. Livingston, but I didn’t want to sell it without checking with you first, and now unless you give me the go-ahead to keep it, I’ll have to sell it.”
“But it did so nicely the day I bought it,” she said, “that I didn’t believe it would act this way so soon. Did you?”
“But it worked so well the day I bought it,” she said, “that I didn’t think it would start acting up this soon. Did you?”
“No,” answered Haley, “I didn’t.” They have to be diplomatic in brokers’ offices.
“No,” Haley replied, “I didn’t.” They have to be diplomatic in brokers’ offices.
“What’s gone wrong with it, Mr. Haley?”
“What’s wrong with it, Mr. Haley?”
Haley knew, but he could not tell her without giving me away, and a customer’s business is sacred. So he said, “I don’t hear anything special about it, one way or the other. There she goes! That’s low for the move!” and he pointed to the quotation board.
Haley knew, but he couldn't tell her without exposing me, and a customer's business is sacred. So he said, “I don't hear anything special about it, either way. Look at that! That's a low move!” and he pointed to the quotation board.
Mrs. Livingston gazed at the sinking stock and cried: “Oh, Mr. Haley! I don’t want to lose my five hundred dollars! What shall I do?”
Mrs. Livingston looked at the falling stock and said, “Oh, Mr. Haley! I don’t want to lose my five hundred dollars! What should I do?”
“I don’t know, Mrs. Livingston, but if I were you I’d ask Mr. Livingston.”
“I don’t know, Mrs. Livingston, but if I were you, I’d ask Mr. Livingston.”
“Oh, no! He doesn’t want me to speculate on my own205 hook. He told me so. He’ll buy or sell stock for me, if I ask him, but I’ve never before done trading that he did not know all about. I wouldn’t dare tell him.”
“Oh, no! He doesn’t want me to guess on my own205 hook. He told me so. He’ll buy or sell stocks for me if I ask him, but I’ve never traded without him knowing everything about it. I wouldn’t even think of telling him.”
“That’s all right,” said Haley soothingly. “He is a wonderful trader and he’ll know just what to do.” Seeing her shake her head violently he added devilishly: “Or else you put up a thousand or two to take care of your Borneo.”
"That's okay," Haley said reassuringly. "He's a great trader, and he'll know exactly what to do." Noticing her shake her head vigorously, he teased, "Or you could just throw down a thousand or two to handle your Borneo."
The alternative decided her then and there. She hung about the office, but as the market got weaker and weaker she came over to where I sat watching the board and told me she wanted to speak to me. We went into the private office and she told me the whole story. So I just said to her: “You foolish little girl, you keep your hands off this deal.”
The alternative made her decision right then and there. She lingered in the office, but as the market continued to fall, she came over to where I was watching the board and told me she wanted to talk. We went into the private office, and she shared the whole story with me. So I simply said to her, “You silly girl, stay away from this deal.”
She promised that she would, and so I gave her back her five hundred dollars and she went away happy. The stock was par by that time.
She promised she would, so I gave her back her five hundred dollars, and she left happy. The stock was at par by then.
I saw what had happened. Wisenstein was an astute person. He figured that Mrs. Livingston would tell me what he had told her and I’d study the stock. He knew that activity always attracted me and I was known to swing a pretty fair line. I suppose he thought I’d buy ten or twenty thousand shares.
I saw what happened. Wisenstein was a sharp guy. He figured that Mrs. Livingston would share with me what he had told her, and I’d look into the stock. He knew that anything happening always caught my interest, and I was recognized for making solid trades. I guess he thought I’d buy ten or twenty thousand shares.
It was one of the most cleverly planned and artistically propelled tips I’ve ever heard of. But it went wrong. It had to. In the first place, the lady had that very day received an unearned five hundred dollars and was therefore in a much more venturesome mood than usual. She wished to make some money all by herself, and womanlike dramatised the temptation so attractively that it was irresistible. She knew how I felt about stock speculation as practised by outsiders, and she didn’t dare mention the matter to me. Wisenstein didn’t size up her psychology right.
It was one of the most cleverly planned and skillfully executed schemes I've ever heard of. But it went wrong. It had to. First of all, the woman had just received an unearned five hundred dollars that day and was in a more adventurous mood than usual. She wanted to make some money on her own, and like many women, she made the temptation look so appealing that it was impossible to resist. She knew how I felt about stock speculation by outsiders and didn’t dare bring it up with me. Wisenstein didn't understand her mindset correctly.
He also was utterly wrong in his guess about the kind of trader I was. I never take tips and I was bearish on the entire market. The tactics that he thought would prove effective in inducing me to buy Borneo—that is, the activity and206 the three-point rise—were precisely what made me pick Borneo as a starter when I decided to sell the entire market.
He was completely mistaken about what kind of trader I was. I never take tips and I was pessimistic about the whole market. The strategies he believed would convince me to buy Borneo—specifically, the activity and the three-point rise—were exactly what led me to choose Borneo as my first sell when I decided to pull out of the entire market.
After I heard Mrs. Livingston’s story I was keener than ever to sell Borneo. Every morning at the opening and every afternoon just before closing I let him have some stock regularly, until I saw a chance to take in my shorts at a handsome profit.
After I heard Mrs. Livingston’s story, I was more eager than ever to sell Borneo. Every morning at the opening and every afternoon just before closing, I consistently sold him some stock until I saw an opportunity to cover my shorts and make a nice profit.
It has always seemed to me the height of damfoolishness to trade on tips. I suppose I am not built the way a tip-taker is. I sometimes think that tip-takers are like drunkards. There are some who can’t resist the craving and always look forward to those jags which they consider indispensable to their happiness. It is so easy to open your ears and let the tip in. To be told precisely what to do to be happy in such a manner that you can easily obey is the next nicest thing to being happy—which is a mighty long first step toward the fulfilment of your heart’s desire. It is not so much greed made blind by eagerness as it is hope bandaged by the unwillingness to do any thinking.
It has always seemed to me the height of foolishness to rely on tips. I suppose I just don't have the mindset of someone who takes tips. Sometimes I think that tip-takers are like addicts. There are some who can’t resist the urge and always anticipate those moments that they see as essential to their happiness. It’s so easy to open your ears and let the tip in. Being told exactly what to do to be happy in such a way that you can easily follow is almost as good as being happy—which is a huge first step toward fulfilling your heart’s desire. It's not just greed fueled by eagerness; it’s more like hope wrapped in the unwillingness to think for themselves.
And it is not only among the outside public that you find inveterate tip-takers. The professional trader on the floor of the New York Stock Exchange is quite as bad. I am definitely aware that no end of them cherish mistaken notions of me because I never give anybody tips. If I told the average man, “Sell yourself five thousand Steel!” he would do it on the spot. But if I tell him I am quite bearish on the entire market and give him my reasons in detail, he finds trouble in listening and after I’m done talking he will glare at me for wasting his time expressing my views on general conditions instead of giving him a direct and specific tip, like a real philanthropist of the type that is so abundant in Wall Street—the sort who loves to put millions into the pockets of friends, acquaintances and utter strangers alike.
And it's not just the general public that has a penchant for getting tips. The professional traders on the floor of the New York Stock Exchange are just as bad. I'm well aware that many of them hold the wrong idea about me because I never give tips. If I told an average guy, “Sell five thousand shares of Steel!” he would do it immediately. But if I say I'm really bearish on the entire market and explain my reasons in detail, he has a hard time paying attention and, when I'm finished, he stares at me like I've wasted his time talking about the general conditions instead of giving him a direct and specific tip, like a true philanthropist, the kind you find a lot of on Wall Street—the ones who love to fill the pockets of friends, acquaintances, and even total strangers.
The belief in miracles that all men cherish is born of immoderate indulgence in hope. There are people who go on hope sprees periodically and we all know the chronic hope207 drunkard that is held up before us as an exemplary optimist. Tip-takers are all they really are.
The belief in miracles that everyone holds on to comes from excessive indulgence in hope. There are people who go on hope binges from time to time, and we all know the chronic hope207 addict who is presented as a shining example of optimism. They're just takers, really.
I have an acquaintance, a member of the New York Stock Exchange, who was one of those who thought I was a selfish, cold-blooded pig because I never gave tips or put friends into things. One day—this was some years ago—he was talking to a newspaper man who casually mentioned that he had had it from a good source that G.O.H. was going up. My broker friend promptly bought a thousand shares and saw the price decline so quickly that he was out thirty-five hundred dollars before he could stop his loss. He met the newspaper man a day or two later, while he was still sore.
I know someone who works on the New York Stock Exchange. He used to think I was a selfish, cold-hearted jerk because I never gave tips or included friends in my investments. One day—this was a few years back—he was chatting with a newspaper reporter who casually mentioned that he had heard from a reliable source that G.O.H. stock was going to rise. My broker friend immediately bought a thousand shares, but the price dropped so fast that he lost thirty-five hundred dollars before he could cut his losses. He ran into the reporter a day or two later while he was still upset about it.
“That was a hell of a tip you gave me,” he complained.
“That's a huge tip you gave me,” he complained.
“What tip was that?” asked the reporter, who did not remember.
“What tip was that?” the reporter asked, not recalling it.
“About G.O.H. You said you had it from a good source.”
“About G.O.H. You mentioned you got it from a reliable source.”
“So I did. A director of the company who is a member of the finance committee told me.”
“So I did. A company director who is part of the finance committee told me.”
“Which of them was it?” asked the broker vindictively.
“Which one was it?” the broker asked spitefully.
“If you must know,” answered the newspaper man, “it was your own father-in-law, Mr. Westlake.”
“If you really want to know,” replied the newspaper guy, “it was your father-in-law, Mr. Westlake.”
“Why in Hades didn’t you tell me you meant him!” yelled the broker. “You cost me thirty-five hundred dollars!” He didn’t believe in family tips. The farther away the source the purer the tip.
“Why in the world didn’t you tell me you were talking about him!” yelled the broker. “You cost me thirty-five hundred dollars!” He didn’t trust insider tips. The farther away the source, the more reliable the tip.
Old Westlake was a rich and successful banker and promoter. He ran across John W. Gates one day. Gates asked him what he knew. “If you will act on it I’ll give you a tip. If you won’t I’ll save my breath,” answered old Westlake grumpily.
Old Westlake was a wealthy and successful banker and promoter. He ran into John W. Gates one day. Gates asked him what he knew. “If you’ll take my advice, I’ll give you a tip. If not, I’ll save my breath,” old Westlake replied grumpily.
“Of course I’ll act on it,” promised Gates cheerfully.
“Of course, I’ll take care of it,” Gates promised cheerfully.
“Sell Reading! There is a sure twenty-five points in it, and possibly more. But twenty-five absolutely certain,” said Westlake impressively.
“Sell Reading! There’s definitely twenty-five points in it, and maybe even more. But twenty-five is absolutely guaranteed,” said Westlake with emphasis.
“I’m much obliged to you,” and Bet-you-a-million Gates208 shook hands warmly and went away in the direction of his broker’s office.
“I really appreciate it,” and Bet-you-a-million Gates208 shook hands warmly and headed off toward his broker’s office.
Westlake had specialized on Reading. He knew all about the company and stood in with the insiders so that the market for the stock was an open book to him and everybody knew it. Now he was advising the Western plunger to go short of it.
Westlake had focused on Reading. He understood everything about the company and was well-connected with the insiders, making the stock market for it completely transparent to him, and everyone was aware of it. Now he was advising the Western gambler to sell it short.
Well, Reading never stopped going up. It rose something like one hundred points in a few weeks. One day old Westlake ran smack up against John W. in the Street, but he made out he hadn’t seen him and was walking on. John W. Gates caught up with him, his face all smiles and held out his hand. Old Westlake shook it dazedly.
Well, Reading just kept climbing. It jumped by about a hundred points in just a few weeks. One day, old Westlake literally bumped into John W. on the street, but he pretended he hadn’t seen him and kept walking. John W. Gates caught up with him, smiling broadly and extended his hand. Old Westlake shook it in a daze.
“I want to thank you for that tip you gave me on Reading,” said Gates.
“I want to thank you for that tip you gave me on reading,” said Gates.
“I didn’t give you any tip,” said Westlake, frowning.
“I didn’t give you any tip,” Westlake said, frowning.
“Sure you did. And it was a Jim Hickey of a tip too. I made sixty thousand dollars.”
“Of course you did. And it was an amazing tip too. I made sixty thousand dollars.”
“Made sixty thousand dollars?”
“Made $60,000?”
“Sure! Don’t you remember? You told me to sell Reading; so I bought it! I’ve always made money coppering your tips, Westlake,” said John W. Gates pleasantly. “Always!”
“Sure! Don’t you remember? You told me to sell Reading; so I bought it! I’ve always made money following your tips, Westlake,” said John W. Gates pleasantly. “Always!”
Old Westlake looked at the bluff Westerner and presently remarked admiringly, “Gates, what a rich man I’d be if I had your brains!”
Old Westlake looked at the bluff Westerner and then remarked admiringly, “Gates, I’d be so wealthy if I had your brains!”
The other day I met Mr. W. A. Rogers, the famous cartoonist, whose Wall Street drawings brokers so greatly admire. His daily cartoons in the New York Herald for years gave pleasure to thousands. Well, he told me a story. It was just before we went to war with Spain. He was spending an evening with a broker friend. When he left he picked up his derby hat from the rack, at least he thought it was his hat, for it was the same shape and fitted him perfectly.
The other day, I met Mr. W. A. Rogers, the famous cartoonist, whose Wall Street drawings brokers really admire. His daily cartoons in the New York Herald for years brought joy to thousands. Anyway, he shared a story with me. It was just before we went to war with Spain. He was spending an evening with a broker friend. When he left, he grabbed his derby hat from the rack, or at least he thought it was his hat, since it was the same shape and fit him perfectly.
The Street at that time was thinking and talking of nothing but war with Spain. Was there to be one or not? If it was to be war the market would go down; not so much on209 our own selling as on pressure from European holders of our securities. If peace, it would be a cinch to buy stocks, as there had been considerable declines prompted by the sensational clamorings of the yellow papers. Mr. Rogers told me the rest of the story as follows:
The Street at that time was focused on nothing but war with Spain. Would there be a war or not? If war was coming, the market would drop; not just because of our own selling, but also due to pressure from European holders of our securities. If there was peace, buying stocks would be easy since there had been significant declines driven by the sensational outcries of the yellow newspapers. Mr. Rogers told me the rest of the story as follows:
“My friend, the broker, at whose house I had been the night before, stood in the Exchange the next day anxiously debating in his mind which side of the market to play. He went over the pros and cons, but it was impossible to distinguish which were rumors and which were facts. There was no authentic news to guide him. At one moment he thought war was inevitable, and on the next he almost convinced himself that it was utterly unlikely. His perplexity must have caused a rise in his temperature, for he took off his derby to wipe his fevered brow. He couldn’t tell whether he should buy or sell.
“My friend, the broker, whose house I had been at the night before, stood in the Exchange the next day, anxiously debating which side of the market to bet on. He weighed the pros and cons, but it was impossible to tell which were rumors and which were facts. There was no reliable news to guide him. One moment he thought war was unavoidable, and the next he almost convinced himself it was highly unlikely. His confusion must have raised his temperature, because he took off his hat to wipe his sweaty brow. He couldn’t decide whether he should buy or sell.
“He happened to look inside of his hat. There in gold letters was the word WAR. That was all the hunch he needed. Was it not a tip from Providence via my hat? So he sold a raft of stock, war was duly declared, he covered on the break and made a killing.” And then W. A. Rogers finished, “I never got back that hat!”
“He looked inside his hat. There, in gold letters, was the word WAR. That was all the hint he needed. Was it not a sign from fate via my hat? So he sold a bunch of stock, war was officially declared, he took advantage of the drop and made a fortune.” And then W. A. Rogers concluded, “I never got that hat back!”
But the prize tip story of my collection concerns one of the most popular members of the New York Stock Exchange, J. T. Hood. One day another floor trader, Bert Walker, told him that he had done a good turn to a prominent director of the Atlantic & Southern. In return the grateful insider told him to buy all the A. & S. he could carry. The directors were going to do something that would put the stock up at least twenty-five points. All the directors were not in the deal, but the majority would be sure to vote as wanted.
But the best story in my collection is about one of the most well-known members of the New York Stock Exchange, J. T. Hood. One day, another floor trader, Bert Walker, told him that he had done a favor for a prominent director of the Atlantic & Southern. In return, the thankful insider advised him to buy as much A. & S. stock as he could handle. The directors were planning something that would raise the stock by at least twenty-five points. Not all the directors were in on the deal, but the majority would definitely vote in favor.
Bert Walker concluded that the dividend rate was going to be raised. He told his friend Hood and they each bought a couple of thousand shares of A. & S. The stock was very weak, before and after they bought, but Hood said that was210 obviously intended to facilitate accumulation by the inside clique, headed by Bert’s grateful friend.
Bert Walker figured that the dividend rate was going to go up. He told his friend Hood, and they both bought a few thousand shares of A. & S. The stock was really weak, both before and after they bought it, but Hood said that was obviously meant to help the people on the inside, led by Bert’s thankful friend.
On the following Thursday, after the market closed, the directors of the Atlantic & Southern met and passed the dividend. The stock broke six points in the first six minutes of trading Friday morning.
On the next Thursday, after the market closed, the directors of the Atlantic & Southern met and approved the dividend. The stock dropped six points within the first six minutes of trading on Friday morning.
Bert Walker was sore as a pup. He called on the grateful director, who was broken-hearted about it and very penitent. He said that he had forgotten that he had told Walker to buy. That was the reason he had neglected to call him up to tell him of a change in the plans of the dominant faction in the board. The remorseful director was so anxious to make up that he gave Bert another tip. He kindly explained that a couple of his colleagues wanted to get cheap stock and against his judgment resorted to coarse work. He had to yield to win their votes. But now that they all had accumulated their full lines there was nothing to stop the advance. It was a double-riveted, lead-pipe cinch to buy A. & S. now.
Bert Walker was really upset. He met with the regretful director, who was heartbroken about the situation and felt very sorry. The director explained that he had forgotten he told Walker to make the purchase. That's why he hadn’t called him to inform him about a change in the plans of the dominant group on the board. The remorseful director was eager to make amends, so he gave Bert another tip. He kindly shared that a couple of his colleagues wanted to buy cheap stock and, against his better judgment, resorted to some shady tactics. He had to go along with them to secure their votes. But now that they all had gotten their full shares, nothing could stop the stock from rising. It was a sure thing to buy A. & S. now.
Bert not only forgave him but shook hands warmly with the high financier. Naturally he hastened to find his friend and fellow-victim, Hood, to impart the glad tidings to him. They were going to make a killing. The stock had been tipped for a rise before and they bought. But now it was fifteen points lower. That made it a cinch. So they bought five thousand shares, joint account.
Bert not only forgave him but also shook hands warmly with the wealthy financier. Naturally, he rushed to find his friend and fellow victim, Hood, to share the good news with him. They were going to make a fortune. The stock had been predicted to rise before, and they had bought in then. But now it was fifteen points lower. That made it a sure thing. So they bought five thousand shares together.
As if they had rung a bell to start it, the stock broke badly on what quite obviously was inside selling. Two specialists cheerfully confirmed the suspicion. Hood sold out their five thousand shares. When he got through Bert Walker said to him, “If that blankety-blank blanker hadn’t gone to Florida day before yesterday I’d lick the stuffing out of him. Yes, I would. But you come with me.”
As if a bell had gone off to kick things off, the stock plummeted due to what was clearly insider selling. Two specialists happily confirmed the suspicion. Hood sold off their five thousand shares. Once he was done, Bert Walker said to him, “If that jerk hadn’t gone to Florida the day before yesterday, I’d beat him up. Yes, I would. But you come with me.”
“Where to?” asked Hood.
“Where to?” asked Hood.
“To the telegraph office. I want to send that skunk a telegram that he’ll never forget. Come on.”
“To the telegraph office. I want to send that jerk a telegram he’ll never forget. Let’s go.”
211 Hood went on. Bert led the way to the telegraph office. There, carried away by his feelings—they had taken quite a loss on the five thousand shares—he composed a masterpiece of vituperation. He read it to Hood and finished, “That will come pretty near to showing him what I think of him.”
211 Hood continued on. Bert took the lead to the telegraph office. There, overwhelmed by his emotions—they had lost a lot on the five thousand shares—he put together an incredible rant. He read it to Hood and concluded, “That should really convey how I feel about him.”
He was about to slide it toward the waiting clerk when Hood said, “Hold on, Bert!”
He was about to push it toward the waiting clerk when Hood said, “Wait a second, Bert!”
“What’s the matter?”
"What's wrong?"
“I wouldn’t send it,” advised Hood earnestly.
“I wouldn’t send it,” Hood advised earnestly.
“Why not?” snapped Bert.
“Why not?” Bert snapped.
“It will make him sore as the dickens.”
“It will make him really upset.”
“That’s what we want, isn’t it?” said Bert, looking at Hood in surprise.
"That's what we want, right?" Bert said, looking at Hood in surprise.
But Hood shook his head disapprovingly and said in all seriousness, “We’ll never get another tip from him if you send that telegram!”
But Hood shook his head disapprovingly and said seriously, “We’ll never get another tip from him if you send that telegram!”
A professional trader actually said that. Now what’s the use of talking about sucker tip-takers? Men do not take tips because they are bally asses but because they like those hope cocktails I spoke of. Old Baron Rothschild’s recipe for wealth winning applies with greater force than ever to speculation. Somebody asked him if making money in the Bourse was not a very difficult matter, and he replied that, on the contrary, he thought it was very easy.
A professional trader actually said that. So what's the point of discussing naive tip-takers? People don’t take tips because they’re foolish, but because they enjoy those hopeful moments I mentioned. Old Baron Rothschild’s method for achieving wealth is more relevant than ever in speculation. Someone asked him if making money in the stock market was really that hard, and he replied that, on the contrary, he thought it was quite easy.
“That is because you are so rich,” objected the interviewer.
"That's because you have so much money," the interviewer said.
“Not at all. I have found an easy way and I stick to it. I simply cannot help making money. I will tell you my secret if you wish. It is this: I never buy at the bottom and I always sell too soon.”
“Not at all. I’ve found a simple method and I stick to it. I just can’t help making money. I’ll share my secret if you want. It’s this: I never buy at the bottom and I always sell too soon.”
Investors are a different breed of cats. Most of them go in strong for inventories and statistics of earnings and all sorts of mathematical data, as though that meant facts and certainties. The human factor is minimised as a rule. Very few people like to buy into a one-man business. But the wisest investor I ever knew was a man who began by being212 a Pennsylvania Dutchman and followed it up by coming to Wall Street and seeing a great deal of Russell Sage.
Investors are a different breed. Most of them dive deep into inventories, earnings statistics, and all kinds of mathematical data, as if those were solid facts and certainties. The human factor is usually downplayed. Very few people want to invest in a one-person business. But the smartest investor I ever met started out as a Pennsylvania Dutchman and then came to Wall Street, where he learned a lot from Russell Sage.
He was a great investigator, an indefatigable Missourian. He believed in asking his own questions and in doing his seeing with his own eyes. He had no use for another man’s spectacles. This was years ago. It seems he held quite a little Atchison. Presently he began to hear disquieting reports about the company and its management. He was told that Mr. Reinhart, the president, instead of being the marvel he was credited with being, in reality was a most extravagant manager whose recklessness was fast pushing the company into a mess. There would be the deuce to pay on the inevitable day of reckoning.
He was a great investigator, an tireless Missourian. He believed in asking his own questions and seeing things for himself. He had no use for someone else’s perspective. This was years ago. It seems he owned quite a bit of Atchison. Soon, he started hearing troubling reports about the company and its leadership. People told him that Mr. Reinhart, the president, instead of being the amazing person everyone thought he was, was actually a very extravagant manager whose recklessness was quickly putting the company in jeopardy. There would be serious consequences when the day of reckoning eventually arrived.
This was precisely the kind of news that was as the breath of life to the Pennsylvania Dutchman. He hurried over to Boston to interview Mr. Reinhart and ask him a few questions. The questions consisted of repeating the accusations he had heard and then asking the president of the Atchison, Topeka & Santa Fe Railroad if they were true.
This was exactly the kind of news that felt like a breath of fresh air to the Pennsylvania Dutchman. He rushed over to Boston to interview Mr. Reinhart and ask him a few questions. The questions involved repeating the accusations he had heard and then asking the president of the Atchison, Topeka & Santa Fe Railroad if they were true.
Mr. Reinhart not only denied the allegations emphatically but said even more: He proceeded to prove by figures that the allegators were malicious liars. The Pennsylvania Dutchman had asked for exact information and the president gave it to him, showing him what the company was doing and how it stood financially, to a cent.
Mr. Reinhart not only strongly denied the accusations but also went further: He demonstrated with figures that the accusers were malicious liars. The Pennsylvania Dutchman had requested precise information, and the president provided it, showing him exactly what the company was doing and its financial status, down to the last cent.
The Pennsylvania Dutchman thanked President Reinhart, returned to New York and promptly sold all his Atchison holdings. A week or so later he used his idle funds to buy a big lot of Delaware, Lackawanna & Western.
The Pennsylvania Dutchman thanked President Reinhart, returned to New York, and quickly sold all his Atchison holdings. About a week later, he used his unused funds to buy a large amount of Delaware, Lackawanna & Western.
Years afterward we were talking of lucky swaps and he cited his own case. He explained what prompted him to make it.
Years later, we were discussing lucky trades, and he mentioned his own situation. He shared what motivated him to make that exchange.
“You see,” he said, “I noticed that President Reinhart, when he wrote down figures, took sheets of letter paper from a pigeonhole in his mahogany roll-top desk. It was fine heavy linen paper with beautifully engraved letterheads in two213 colors. It was not only very expensive but worse—it was unnecessarily expensive. He would write a few figures on a sheet to show me exactly what the company was earning on certain divisions or to prove how they were cutting down expenses or reducing operating costs, and then he would crumple up the sheet of the expensive paper and throw it in the waste-basket. Pretty soon he would want to impress me with the economies they were introducing and he would reach for a fresh sheet of the beautiful notepaper with the engraved letterheads in two colors. A few figures—and bingo, into the waste-basket! More money wasted without a thought. It struck me that if the president was that kind of a man he would scarcely be likely to insist upon having or rewarding economical assistants. I therefore decided to believe the people who had told me the management was extravagant instead of accepting the president’s version and I sold what Atchison stock I held.
“You see,” he said, “I noticed that President Reinhart, when he wrote down numbers, took sheets of letter paper from a compartment in his mahogany roll-top desk. It was high-quality linen paper with beautifully engraved letterheads in two colors. Not only was it very expensive, but even worse—it was unnecessarily expensive. He would write a few numbers on a sheet to show me exactly what the company was earning in certain divisions or to prove how they were cutting down expenses or reducing operating costs, and then he would crumple up the sheet of pricey paper and toss it in the wastebasket. Soon, he would want to impress me with the savings they were introducing and would grab a fresh sheet of the beautiful notepaper with the engraved letterheads in two colors. A few numbers—and bam, into the wastebasket! More money wasted without a second thought. It struck me that if the president was that kind of person, he wouldn’t likely be focused on having or rewarding economical assistants. So, I decided to believe the people who had told me the management was extravagant instead of accepting the president’s version, and I sold the Atchison stock I held.”
“It so happened that I had occasion to go to the offices of the Delaware, Lackawanna & Western a few days later. Old Sam Sloan was the president. His office was the nearest to the entrance and his door was wide open. It was always open. Nobody could walk into the general offices of the D.L.&W. in those days and not see the president of the company seated at his desk. Any man could walk in and do business with him right off, if he had any business to do. The financial reporters used to tell me that they never had to beat around the bush with old Sam Sloan, but would ask their questions and get a straight yes or no from him, no matter what the stock-market exigencies of the other directors might be.
"It just so happened that I had a reason to visit the offices of the Delaware, Lackawanna & Western a few days later. Old Sam Sloan was the president. His office was the closest to the entrance and his door was always wide open. It was never closed. Back then, you couldn't walk into the general offices of the D.L.&W. without seeing the president at his desk. Anyone could walk in and conduct business with him right away if they had something to discuss. Financial reporters would tell me that they never had to beat around the bush with old Sam Sloan; they could just ask their questions and get a clear yes or no from him, regardless of the stock-market pressures that the other directors might be facing."
“When I walked in I saw the old man was busy. I thought at first that he was opening his mail, but after I got inside close to the desk I saw what he was doing. I learned afterwards that it was his daily custom to do it. After the mail was sorted and open, instead of throwing away the empty envelopes he had them gathered up and taken to his office.214 In his leisure moments he would rip the envelope all around. That gave him two bits of paper, each with one clean blank side. He would pile these up and then he would have them distributed about, to be used in lieu of scratch pads for such figuring as Reinhart had done for me on engraved notepaper. No waste of empty envelopes and no waste of the president’s idle moments. Everything utilised.
“When I walked in, I saw the old man was busy. At first, I thought he was opening his mail, but as I got closer to the desk, I realized what he was actually doing. I later learned it was his daily routine. After sorting and opening the mail, instead of tossing the empty envelopes, he had them collected and taken to his office.214 In his free time, he would rip the envelopes apart. That gave him two pieces of paper, each with one clean blank side. He would stack these up and have them distributed to be used as scratch pads for calculations similar to what Reinhart had done for me on engraved notepaper. No wasting empty envelopes and no wasting the president’s downtime. Everything was put to use.”
“It struck me that if that was the kind of man the D.L.&W. had for president, the company was managed economically in all departments. The president would see to that! Of course I knew the company was paying regular dividends and had a good property. I bought all the D.L.&W. stock I could. Since that time the capital stock has been doubled and quadrupled. My annual dividends amount to as much as my original investment. I still have my D.L.&W. And Atchison went into the hands of a receiver a few months after I saw the president throwing sheet after sheet of linen paper with engraved letterheads in two colors into the waste-basket to prove to me with figures that he was not extravagant.”
“It hit me that if this was the kind of guy the D.L.&W. had as president, the company was run efficiently in all areas. The president would ensure that! Of course, I knew the company was paying regular dividends and owned valuable assets. I bought as much D.L.&W. stock as I could. Since then, the capital stock has doubled and quadrupled. My annual dividends now equal my original investment. I still own my D.L.&W. stock. Meanwhile, Atchison went into receivership a few months after I saw the president tossing sheet after sheet of linen paper with two-color engraved letterheads into the wastebasket to show me with figures that he wasn’t wasteful.”
And the beauty of that story is that it is true and that no other stock that the Pennsylvania Dutchman could have bought would have proved to be so good an investment as D.L.&W.
And the great thing about that story is that it's true, and no other stock that the Pennsylvania Dutchman could have bought would have turned out to be a better investment than D.L.&W.
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XVII
One of my most intimate friends is very fond of telling stories about what he calls my hunches. He is forever ascribing to me powers that defy analysis. He declares I merely follow blindly certain mysterious impulses and thereby get out of the stock market at precisely the right time. His pet yarn is about a black cat that told me, at his breakfast-table, to sell a lot of stock I was carrying, and that after I got the pussy’s message I was grouchy and nervous until I sold every share I was long of. I got practically the top prices of the movement, which of course strengthened the hunch theory of my hard-headed friend.
One of my best friends loves to tell stories about what he calls my instincts. He always claims I have abilities that can’t be explained. He insists I just blindly follow some mysterious urges and, as a result, manage to get out of the stock market at the perfect moment. His favorite story is about a black cat that told me, at his breakfast table, to sell a bunch of stocks I owned, and that after I received the cat’s message, I was irritable and anxious until I sold every share I had. I got nearly the highest prices of that period, which, of course, reinforced the instinct theory of my practical-minded friend.
I had gone to Washington to endeavor to convince a few Congressmen that there was no wisdom in taxing us to death and I wasn’t paying much attention to the stock market. My decision to sell out my line came suddenly, hence my friend’s yarn.
I went to Washington to try to persuade a few Congressmen that it didn’t make sense to tax us heavily, and I wasn’t really focused on the stock market. My choice to sell my shares came unexpectedly, which is why my friend told that story.
I admit that I do get irresistible impulses at times to do certain things in the market. It doesn’t matter whether I am long or short of stocks. I must get out. I am uncomfortable until I do. I myself think that what happens is that I see a lot of warning-signals. Perhaps not a single one may be sufficiently clear or powerful to afford me a positive, definite reason for doing what I suddenly feel like doing. Probably that is all there is to what they call “ticker-sense” that old traders say James R. Keene had so strongly developed and other operators before him. Usually, I confess, the warning216 turns out to be not only sound but timed to the minute. But in this particular instance there was no hunch. The black cat had nothing to do with it. What he tells everybody about my getting up so grumpy that morning I suppose can be explained—if I in truth was grouchy—by my disappointment. I knew I was not convincing the Congressman I talked to and the Committee did not view the problem of taxing Wall Street as I did. I wasn’t trying to arrest or evade taxation on stock transactions but to suggest a tax that I as an experienced stock operator felt was neither unfair nor unintelligent. I didn’t want Uncle Sam to kill the goose that could lay so many golden eggs with fair treatment. Possibly my lack of success not only irritated me but made me pessimistic over the future of an unfairly taxed business. But I’ll tell you exactly what happened.
I’ll admit that sometimes I get these irresistible urges to do certain things in the market. It doesn’t matter if I’m holding stocks or shorting them. I feel the need to get out. I can't relax until I do. I think what happens is that I see a lot of warning signs. None of them may be clear or strong enough to give me a definite reason for acting on what I suddenly want to do. That’s probably what they mean by “ticker-sense,” which old traders say James R. Keene had down to a science, along with other operators before him. Usually, I have to confess, the warnings turn out to be not only valid but also perfectly timed. But in this case, I had no intuition at all. The black cat had nothing to do with it. What he tells everyone about me being so grumpy that morning can probably be explained—if I really was grouchy—by my disappointment. I knew I wasn’t convincing the Congressman I was talking to, and the Committee didn’t see the issue of taxing Wall Street the same way I did. I wasn’t trying to stop or avoid taxes on stock transactions but to propose a tax that I, as an experienced trader, believed was fair and sensible. I didn’t want Uncle Sam to kill the goose that could lay so many golden eggs with fair treatment. My lack of success probably irritated me and made me feel pessimistic about the future of a business that’s unfairly taxed. But let me tell you exactly what happened.
At the beginning of the bull market I thought well of the outlook in both the Steel trade and the Copper market and I therefore felt bullish on stocks of both groups. So I started to accumulate some of them. I began by buying 5000 shares of Utah Copper and stopped because it didn’t act right. That is, it did not behave as it should have behaved to make me feel I was wise in buying it. I think the price was around 114. I also started to buy United States Steel at almost the same price. I bought in all 20,000 shares the first day because it did act right. I followed the method I have described before.
At the start of the bull market, I was optimistic about the prospects in both the steel industry and the copper market, so I felt confident about investing in stocks from both sectors. I began to buy some shares. I started with 5,000 shares of Utah Copper but stopped because it wasn’t performing as expected. In other words, it didn’t act the way it should have to make me feel smart for buying it. I think the price was around 114. I also began purchasing United States Steel at almost the same price. I ended up buying a total of 20,000 shares on the first day because it was performing well. I followed the strategy I’ve mentioned before.
Steel continued to act right and I therefore continued to accumulate it until I was carrying 72,000 shares of it in all. But my holdings of Utah Copper consisted of my initial purchase. I never got above the 5000 shares. Its behaviour did not encourage me to do more with it.
Steel kept performing well, so I kept buying more and eventually ended up with 72,000 shares. However, my stake in Utah Copper was just my original purchase; I never bought more than 5,000 shares. Its performance didn't motivate me to invest further.
Everybody knows what happened. We had a big bull movement. I knew the market was going up. General conditions were favourable. Even after stocks had gone up extensively and my paper profit was not to be sneezed at, the tape kept trumpeting: Not yet! Not yet! When I arrived in217 Washington the tape was still saying that to me. Of course, I had no intention of increasing my line at that late day, even though I was still bullish. At the same time, the market was plainly going my way and there was no occasion for me to sit in front of a quotation board all day, in hourly expectation of getting a tip to get out. Before the clarion call to retreat came—barring an utterly unexpected catastrophe, of course—the market would hesitate or otherwise prepare me for a reversal of the speculative situation. That was the reason why I went blithely about my business with my Congressman.
Everyone knows what happened. We had a major bull run. I could tell the market was going up. Overall conditions were good. Even after stocks had risen significantly and my paper profits were impressive, the ticker kept saying: Not yet! Not yet! When I got to 217 Washington, the ticker was still telling me that. Of course, I had no plans to increase my position at that late stage, even though I was still optimistic. At the same time, the market was clearly moving in my favor, and there was no reason for me to sit in front of a quote board all day, anxiously waiting for a hint to sell. Before the call to retreat came—unless something truly catastrophic happened, of course—the market would hesitate or somehow let me know to prepare for a change in the speculative landscape. That’s why I confidently went about my business with my Congressman.
At the same time, prices kept going up and that meant that the end of the bull market was drawing nearer. I did not look for the end on any fixed date. That was something quite beyond my power to determine. But I needn’t tell you that I was on the watch for the tip-off. I always am, anyhow. It has become a matter of business habit with me.
At the same time, prices kept rising, which meant that the end of the bull market was getting closer. I didn’t expect it to end on any specific day. That was completely out of my control. But I don’t need to tell you that I was waiting for the signal. I always am, anyway. It’s become a business habit for me.
I cannot swear to it but I rather suspect that the day before I sold out, seeing the high prices made me think of the magnitude of my paper profit as well as of the line I was carrying and, later on, of my vain efforts to induce our legislators to deal fairly and intelligently by Wall Street. That was probably the way and the time the seed was sown within me. The subconscious mind worked on it all night. In the morning I thought of the market and began to wonder how it would act that day. When I went down to the office I saw not so much that prices were still higher and that I had a satisfying profit but that there was a great big market with a tremendous power of absorption. I could sell any amount of stock in that market; and, of course, when a man is carrying his full line of stocks, he must be on the watch for an opportunity to change his paper profit into actual cash. He should try to lose as little of the profit as possible in the swapping. Experience has taught me that a man can always find an opportunity to make his profits real and that this opportunity218 usually comes at the end of the move. That isn’t tape-reading or a hunch.
I can't say for sure, but I think that the day before I sold my stocks, seeing the high prices made me realize how much profit I was sitting on, as well as the position I was holding and, later, my fruitless attempts to get our lawmakers to treat Wall Street fairly and intelligently. That was probably when and how the idea took root in my mind. My subconscious kept working on it all night. In the morning, I started to think about the market and wondered how it would perform that day. When I got to the office, I noticed not just that prices were still rising and that I was looking at a nice profit, but also that there was a huge market with a strong capacity to absorb stocks. I could sell any amount of shares there; and, of course, when someone is fully invested, they need to be ready to seize opportunities to turn their paper profit into real cash. They should aim to lose as little as possible during the exchange. Experience has shown me that a person can always find a way to make their profits real, and that opportunity usually presents itself at the end of the trend. That’s not just reading the market or a gut feeling.
Of course, when I found that morning a market in which I could sell out all my stocks without any trouble I did so. When you are selling out it is no wiser or braver to sell fifty shares than fifty thousand; but fifty shares you can sell in the dullest market without breaking the price and fifty thousand shares of a single stock is a different proposition. I had seventy-two thousand shares of U.S. Steel. This may not seem a colossal line, but you can’t always sell that much without losing some of that profit that looks so nice on paper when you figure it out and that hurts as much to lose as if you actually had it safe in the bank.
Of course, when I found a market that morning where I could sell all my stocks without any hassle, I went ahead and did it. When you’re selling, it’s neither smarter nor braver to sell fifty shares than fifty thousand; but you can unload fifty shares in the slowest market without affecting the price, whereas selling fifty thousand shares of a single stock is a whole different story. I had seventy-two thousand shares of U.S. Steel. While that might not sound like a huge amount, you can't always sell that much without eating into some of that profit that looks so great on paper, and losing it hurts just as much as if you actually had it safely in the bank.
I had a total profit of about $1,500,000 and I grabbed it while the grabbing was good. But that wasn’t the principal reason for thinking that I did the right thing in selling out when I did. The market proved it for me and that was indeed a source of satisfaction for me. It was this way: I succeeded in selling my entire line of seventy-two thousand shares of U.S. Steel at a price which averaged me just one point from the top of the day and of the movement. It proved that I was right, to the minute. But when, on the very same hour of the very same day I came to sell my 5000 shares of Utah Copper, the price broke five points. Please recall that I began buying both stocks at the same time and that I acted wisely in increasing my line of U.S. Steel from twenty thousand shares to seventy-two thousand, and equally wisely in not increasing my line of Utah from the original 5000 shares. The reason why I didn’t sell out my Utah Copper before was that I was bullish on the copper trade and it was a bull market in stocks and I didn’t think that Utah would hurt me much even if I didn’t make a killing in it. But as for hunches, there weren’t any.
I made about $1,500,000 in profit and took the opportunity while it was there. But that wasn't the main reason I felt good about selling when I did. The market proved I was right, and that was satisfying. Here's how it happened: I managed to sell my entire 72,000 shares of U.S. Steel at a price that was just one point from the day’s peak and the overall trend. It showed I was spot on, right to the minute. But when I tried to sell my 5,000 shares of Utah Copper at the exact same hour on the same day, the price dropped by five points. Keep in mind, I started buying both stocks at the same time, and I made a smart move by increasing my U.S. Steel holdings from 20,000 shares to 72,000 while wisely holding my Utah shares at the original 5,000. The reason I hadn’t sold my Utah Copper earlier was that I was optimistic about the copper market, and since it was a bull market in stocks, I didn’t think Utah would hurt me too much, even if I didn’t profit greatly from it. But there were no gut feelings involved.
The training of a stock trader is like a medical education. The physician has to spend long years learning anatomy, physiology, materia medica and collateral subjects by the219 dozen. He learns the theory and then proceeds to devote his life to the practice. He observes and classifies all sorts of pathological phenomena. He learns to diagnose. If his diagnosis is correct—and that depends upon the accuracy of his observation—he ought to do pretty well in his prognosis, always keeping in mind, of course, that human fallibility and the utterly unforeseen will keep him from scoring 100 per cent of bull’s-eyes. And then, as he gains in experience, he learns not only to do the right thing but to do it instantly, so that many people will think he does it instinctively. It really isn’t automatism. It is that he has diagnosed the case according to his observations of such cases during a period of many years; and, naturally, after he has diagnosed it, he can only treat it in the way that experience has taught him is the proper treatment. You can transmit knowledge—that is, your particular collection of card-indexed facts—but not your experience. A man may know what to do and lose money—if he doesn’t do it quickly enough.
The training of a stock trader is similar to medical education. A doctor spends many years studying anatomy, physiology, pharmacology, and related subjects in depth. They learn the theory and then dedicate their lives to practice. They observe and categorize all kinds of medical issues. They learn to diagnose. If their diagnosis is accurate—which depends on how keenly they observe—they should do well in predicting outcomes, always remembering that human error and unexpected events will prevent them from being perfect every time. As they gain experience, they learn not just to do the right thing but to do it instantly, leading many to believe they act on instinct. It's not automation; it's that they've diagnosed cases based on their observations over many years, and naturally, once they diagnose a situation, they can only treat it in the way their experience has shown to be effective. You can share knowledge—meaning your specific collection of indexed facts—but you can't share your experiences. A person may know what to do and still lose money—if they don't act quickly enough.
Observation, experience, memory and mathematics—these are what the successful trader must depend on. He must not only observe accurately but remember at all times what he has observed. He cannot bet on the unreasonable or on the unexpected, however strong his personal convictions may be about man’s unreasonableness or however certain he may feel that the unexpected happens very frequently. He must bet always on probabilities—that is, try to anticipate them. Years of practice at the game, of constant study, of always remembering, enable the trader to act on the instant when the unexpected happens as well as when the expected comes to pass.
Observation, experience, memory, and math—these are what a successful trader needs to rely on. They must not only observe carefully but also constantly remember what they have seen. They can't place bets on the irrational or the unforeseen, no matter how strong their personal beliefs are about human unpredictability or how certain they feel that surprises happen often. They must always bet on probabilities, meaning they should try to anticipate them. Years of practice in the game, continuous learning, and always remembering enable the trader to act quickly when the unexpected occurs, as well as when the anticipated happens.
A man can have great mathematical ability and an unusual power of accurate observation and yet fail in speculation unless he also possesses the experience and the memory. And then, like the physician who keeps up with the advances of science, the wise trader never ceases to study general conditions, to keep track of developments everywhere220 that are likely to affect or influence the course of the various markets. After years at the game it becomes a habit to keep posted. He acts almost automatically. He requires the invaluable professional attitude and that enables him to beat the game—at times! This difference between the professional and the amateur or occasional trader cannot be overemphasised. I find, for instance, that memory and mathematics help me very much. Wall Street makes its money on a mathematical basis. I mean, it makes its money by dealing with facts and figures.
A person can have strong math skills and a keen ability to observe accurately but still struggle with speculation unless they also have experience and memory. Just like a doctor who stays updated with scientific advancements, a savvy trader continually studies market conditions and keeps an eye on developments everywhere220 that could impact various markets. After years in the field, staying informed becomes second nature. They respond almost instinctively. They need the crucial professional mindset, which allows them to come out ahead—sometimes! This distinction between professionals and casual traders is very important. Personally, I’ve found that memory and math are extremely beneficial. Wall Street operates on a mathematical foundation. Essentially, it makes money by handling facts and figures.
When I said that a trader has to keep posted to the minute and that he must take a purely professional attitude toward all markets and all developments, I merely meant to emphasise again that hunches and the mysterious ticker-sense haven’t so much to do with success. Of course, it often happens that an experienced trader acts so quickly that he hasn’t time to give all his reasons in advance—but nevertheless they are good and sufficient reasons, because they are based on facts collected by him in his years of working and thinking and seeing things from the angle of the professional, to whom everything that comes to his mill is grist. Let me illustrate what I mean by professional attitude.
When I said that a trader needs to stay updated at all times and approach all markets and developments with a professional mindset, I wanted to emphasize again that instincts and that elusive ticker sense don’t play as big a role in success as people think. Sure, there are times when an experienced trader acts so quickly that they don’t have time to lay out all their reasons beforehand—but those reasons are still strong and valid because they come from the data and insights they’ve gathered over years of experience, thinking critically, and viewing situations from a professional perspective, where everything that comes their way is valuable. Let me illustrate what I mean by a professional attitude.
I keep track of the commodities markets, always. It is a habit of years. As you know, the Government reports indicated a winter wheat crop about the same as last year and a bigger spring wheat crop than in 1921. The condition was much better and we probably would have an earlier harvest than usual. When I got the figures of condition and I saw what we might expect in the way of yield—mathematics—I also thought at once of the coal miner’s strike and the railroad shopmen’s strike. I couldn’t help thinking of them because my mind always thinks of all developments that have a bearing on the markets. It instantly struck me that the strike which had already affected the movement of freight everywhere must affect wheat prices adversely. I figured this way: There was bound to be considerable delay in moving221 winter wheat to market by reason of the strike-crippled transportation facilities, and by the time those improved the spring wheat crop would be ready to move. That meant that when the railroads were able to move wheat in quantity they would be bringing in both crops together—the delayed winter and the early spring wheat—and that would mean a vast quantity of wheat pouring into the market at one fell swoop. Such being the facts of the case—the obvious probabilities—the traders, who would know and figure as I did, would not bull wheat for a while. They would not feel like buying it unless the price declined to such figures as made the purchase of wheat a good investment. With no buying power in the market, the price ought to go down. Thinking the way I did I must find whether I was right or not. As old Pat Hearne used to remark, “You can’t tell till you bet.” Between being bearish and selling there is no need to waste time.
I always keep an eye on the commodities markets. It’s a habit I’ve built over the years. As you know, government reports indicated that the winter wheat crop would be about the same as last year, and the spring wheat crop would be larger than in 1921. Conditions were much better, and we were likely to have an earlier harvest than usual. When I received the condition figures and saw what we could expect in terms of yield—pure math—I immediately thought of the coal miner’s strike and the railroad workers’ strike. I couldn’t help but think about them because I always consider developments that impact the markets. It hit me right away that the strike, which was already affecting freight movement everywhere, would negatively impact wheat prices. I figured it this way: there would be significant delays in getting winter wheat to market due to the crippled transportation caused by the strike, and by the time that improved, the spring wheat crop would also be ready to move. This meant that when the railroads could finally transport wheat in bulk, they would be bringing in both crops at the same time—the delayed winter wheat and the early spring wheat—resulting in a flood of wheat hitting the market all at once. Given the facts—the clear probabilities—traders who understood the situation would hesitate to buy wheat for a while. They wouldn’t feel confident buying unless the price dropped to a level that made investing in wheat worthwhile. With no buying pressure in the market, prices should go down. Given my reasoning, I needed to find out whether I was right. As old Pat Hearne used to say, “You can’t tell until you bet.” There’s no point in wasting time between being pessimistic and selling.
Experience has taught me that the way a market behaves is an excellent guide for an operator to follow. It is like taking a patient’s temperature and pulse or noting the colour of the eyeballs and the coating of the tongue.
Experience has shown me that how a market acts is a great indicator for an operator to follow. It's like checking a patient's temperature and pulse or observing the color of the eyes and the coating on the tongue.
Now, ordinarily a man ought to be able to buy or sell a million bushels of wheat within a range of ¼ cent. On this day when I sold the 250,000 bushels to test the market for timeliness, the price went down ¼ cent. Then, since the reaction did not definitely tell me all I wished to know, I sold another quarter of a million bushels. I noticed that it was taken in driblets; that is, the buying was in lots of 10,000 or 15,000 bushels instead of being taken in two or three transactions which would have been the normal way. In addition to the homeopathic buying the price went down 1¼ cents on my selling. Now, I need not waste my time pointing out that the way in which the market took my wheat and the disproportionate decline on my selling told me that there was no buying power there. Such being the case, what was the only thing to do? Of course, to sell a lot more. Following the222 dictates of experience may possibly fool you, now and then. But not following them invariably makes an ass of you. So I sold 2,000,000 bushels and the price went down some more. A few days later the market’s behaviour practically compelled me to sell an additional 2,000,000 bushels and the price declined further still; a few days later wheat started to break badly and slumped off 6 cents a bushel. And it didn’t stop there. It has been going down, with short-lived rallies.
Now, usually a guy should be able to buy or sell a million bushels of wheat within a range of ¼ cent. On the day I sold 250,000 bushels to check the market's timing, the price dropped by ¼ cent. Then, since the response didn’t provide me with all the information I needed, I sold another quarter of a million bushels. I noticed it was sold in small amounts; that is, the buying was in lots of 10,000 or 15,000 bushels instead of being taken in two or three larger transactions, which would have been the normal way. Besides the small buying, the price fell by 1¼ cents with my sales. Now, I don't need to waste time explaining that the way the market reacted to my wheat and the disproportionate drop in price indicated there was no buying power. Given that, what was the only thing to do? Obviously, to sell a lot more. Following the guidance of experience might mislead you occasionally. But ignoring it usually makes you look foolish. So, I sold 2,000,000 bushels and the price dropped further. A few days later, the market’s behavior practically forced me to sell another 2,000,000 bushels, and the price fell even more; shortly after that, wheat started to drop sharply and plummeted by 6 cents a bushel. And it didn’t stop there. It has been declining, with only brief rallies.
Now, I didn’t follow a hunch. Nobody gave me a tip. It was my habitual or professional mental attitude toward the commodities markets that gave me the profit and that attitude came from my years at this business. I study because my business is to trade. The moment the tape told me that I was on the right track my business duty was to increase my line. I did. That is all there is to it.
Now, I didn’t go with a gut feeling. Nobody gave me a heads-up. It was my usual mindset about the commodities markets that led to my profit, and that mindset came from my years in this industry. I study because trading is my job. The moment the tape indicated I was on the right path, it was my responsibility to increase my position. I did. That’s all there is to it.
I have found that experience is apt to be a steady dividend payer in this game and that observation gives you the best tips of all. The behaviour of a certain stock is all you need at times. You observe it. Then experience shows you how to profit by variations from the usual, that is, from the probable. For example, we know that all stocks do not move one way together but that all the stocks of a group will move up in a bull market and down in a bear market. This is a common-place of speculation. It is the commonest of all self-given tips and the commission houses are well aware of it and pass it on to any customer who has not thought of it himself; I mean, the advice to trade in those stocks which have lagged behind other stocks of the same group. Thus, if U.S. Steel goes up, it is logically assumed that it is only a matter of time when Crucible or Republic or Bethlehem will follow suit. Trade conditions and prospects should work alike with all stocks of a group and the prosperity should be shared by all. On the theory, corroborated by experience times without number, that every dog has his day in the223 market, the public will buy A.B. Steel because it has not advanced while C.D. Steel and X.Y. Steel have gone up.
I've found that experience tends to consistently pay off in this game, and observation gives you the best insights. Sometimes, all you need is to look at how a particular stock is behaving. Then, experience teaches you how to profit from deviations from the norm, meaning from what’s expected. For instance, we know that not all stocks move in the same direction, but stocks within a group will rise in a bull market and fall in a bear market. This is a basic principle of speculation. It's one of the most common tips given, and brokerage firms are well aware of it and share it with any client who hasn’t figured it out themselves; specifically, the advice to invest in those stocks that have underperformed compared to others in the same group. So, if U.S. Steel rises, it’s generally assumed that it’s only a matter of time before Crucible, Republic, or Bethlehem will follow suit. Market conditions and outlooks should be similar for all stocks in a group, and prosperity should be shared by everyone. Based on the theory, supported by countless experiences, that every stock has its moment in the223 market, the public tends to buy A.B. Steel because it hasn't increased in value while C.D. Steel and X.Y. Steel have.
I never buy a stock even in a bull market, if it doesn’t act as it ought to act in that kind of market. I have sometimes bought a stock during an undoubted bull market and found out that other stocks in the same group were not acting bullishly and I have sold out my stock. Why? Experience tells me that it is not wise to buck against what I may call the manifest group-tendency. I cannot expect to play certainties only. I must reckon on probabilities—and anticipate them. An old broker once said to me: “If I am walking along a railroad track and I see a train coming toward me at sixty miles an hour, do I keep on walking on the ties? Friend, I sidestep. And I don’t even pat myself on the back for being so wise and prudent.”
I never buy a stock, even in a bull market, if it doesn't behave the way it should in that kind of market. I've sometimes purchased a stock during a clear bull market, only to find that other stocks in the same sector weren't performing well, and then I've sold my stock. Why? Experience has shown me that it's unwise to go against what I call the obvious group trend. I can't expect to deal with certainties all the time. I have to account for probabilities—and anticipate them. An old broker once told me, “If I’m walking along a railroad track and I see a train coming toward me at sixty miles an hour, do I keep walking on the ties? Friend, I step aside. And I don’t even congratulate myself for being so smart and cautious.”
Last year, after the general bull movement was well under way, I noticed that one stock in a certain group was not going with the rest of the group, though the group with that one exception was going with the rest of the market. I was long a very fair amount of Blackwood Motors. Everybody knew that the company was doing a very big business. The price was rising from one to three points a day and the public was coming in more and more. This naturally centered attention on the group and all the various motor stocks began to go up. One of them, however, persistently held back and that was Chester. It lagged behind the others so that it was not long before it made people talk. The low price of Chester and its apathy was contrasted with the strength and activity in Blackwood and other motor stocks and the public logically enough listened to the touts and tipsters and wise-acres and began to buy Chester on the theory that it must presently move up with the rest of the group.
Last year, after the overall market was clearly on the upswing, I noticed that one stock in a specific group wasn't keeping pace with the others, even though the rest of the group was rising along with the market. I had a pretty good investment in Blackwood Motors. Everyone knew the company was doing a huge business. The stock price was climbing by one to three points each day, and more and more people were getting involved. This naturally drew attention to the group, and all the motor stocks started to rise. However, one stock, Chester, consistently lagged behind the others. It fell so far behind that it started becoming a topic of conversation. The low price of Chester and its lack of movement contrasted starkly with the strength and activity of Blackwood and other motor stocks. It made sense that the public began to listen to the promoters, tipsters, and know-it-alls, and started buying Chester, thinking it would eventually rise alongside the rest of the group.
Instead of going on this moderate public buying, Chester actually declined. Now, it would have been no job to put it up in that bull market, considering that Blackwood, a stock of the same group, was one of the sensational leaders of the224 general advance and we were hearing nothing but the wonderful improvement in the demand for automobiles of all kinds and the record output.
Instead of participating in this moderate public buying, Chester actually declined. It wouldn’t have been difficult to take advantage of that bull market, especially since Blackwood, a stock from the same group, was one of the standout leaders of the overall rise, and we were hearing nothing but great news about the demand for all types of automobiles and the record production.
It was thus plain that the inside clique in Chester were not doing any of the things that inside cliques invariably do in a bull market. For this failure to do the usual thing there might be two reasons. Perhaps the insiders did not put it up because they wished to accumulate more stock before advancing the price. But this was an untenable theory if you analysed the volume and character of the trading in Chester. The other reason was that they did not put it up because they were afraid of getting stock if they tried to.
It was clear that the inner circle in Chester wasn’t doing any of the things that inner circles usually do during a bull market. There could be two reasons for this lack of activity. Maybe the insiders didn’t push it up because they wanted to buy more shares before raising the price. But this idea didn’t hold up when you looked at the volume and nature of the trading in Chester. The other reason could be that they didn’t try to raise it because they were afraid of acquiring shares if they did.
When the men who ought to want a stock don’t want it, why should I want it? I figured that no matter how prosperous other automobile companies might be, it was a cinch to sell Chester short. Experiences had taught me to beware of buying a stock that refuses to follow the group-leader.
When the men who should want a stock don’t want it, why should I want it? I figured that no matter how successful other car companies might be, it was easy to bet against Chester. Experience taught me to be cautious about buying a stock that won’t follow the leader.
I easily established the fact that not only there was no inside buying but that there was actually inside selling. There were other symptomatic warnings against buying Chester, though all I required was its inconsistent market behaviour. It was again the tape that tipped me off and that was why I sold Chester short. One day, not very long afterward, the stock broke wide open. Later on we learned—officially, as it were—that insiders had indeed been selling it, knowing full well that the condition of the company was not good. The reason, as usual, was disclosed after the break. But the warning came before the break. I don’t look out for the breaks; I look out for the warnings. I didn’t know what was the trouble with Chester; neither did I follow a hunch. I merely knew that something must be wrong.
I quickly figured out that not only was there no insider buying, but there was actually insider selling happening. There were other signs warning against buying Chester, but all I needed was its unpredictable market behavior. It was again the trading data that tipped me off, which is why I short-sold Chester. One day, not too long after, the stock plummeted. Later, we found out—officially, as it were—that insiders had indeed been selling it, fully aware that the company's situation was bad. The reason, as usual, was revealed after the drop. But the warning came before the drop. I don’t look out for the drops; I look out for the warnings. I didn’t know what the problem with Chester was; nor did I rely on a hunch. I just knew something was off.
Only the other day we had what the newspapers called a sensational movement in Guiana Gold. After selling on the Curb at 50 or close to it, it was listed on the Stock Exchange. It started there at around 35, began to go down and finally broke 20.
Only the other day, we had what the newspapers referred to as a sensational movement in Guiana Gold. After selling on the Curb at 50 or close to it, it was listed on the Stock Exchange. It started there at around 35, began to dip, and eventually fell below 20.
225 Now, I’d never have called that break sensational because it was fully to be expected. If you had asked you could have learned the history of the company. No end of people knew it. It was told to me as follows: A syndicate was formed consisting of a half dozen extremely well-known capitalists and a prominent banking house. One of the members was the head of the Belle Isle Exploration Company, which advanced Guiana over $10,000,000 cash and received in return bonds and 250,000 shares out of a total of one million shares of the Guiana Gold Mining Company. The stock went on a dividend basis and it was mighty well advertised. The Belle Isle people thought it well to cash in and they gave a call on their 250,000 shares to the bankers, who arranged to try to market that stock and some of their own holdings as well. They thought of entrusting the market manipulation to a professional whose fee was to be one third of the profits from the sale of the 250,000 shares above 36. I understand that the agreement was drawn up and ready to be signed but at the last moment the bankers decided to undertake the marketing themselves and save the fee. So they organized an inside pool. The bankers had a call on the Belle Isle holdings of 250,000 at 36. They put this in at 41. That is, insiders paid their own banking colleagues a 5-point profit to start with. I don’t know whether they knew it or not.
225 I wouldn't have called that break sensational because it was totally expected. If you had asked, you could have learned the company’s history. A lot of people knew it. Here’s how it went: A group was formed that included a handful of very well-known investors and a major bank. One of the group members was the head of the Belle Isle Exploration Company, which invested over $10,000,000 in Guiana and got back bonds and 250,000 shares out of a total of one million shares of the Guiana Gold Mining Company. The stock started paying dividends and was heavily promoted. The Belle Isle people thought it was a good idea to cash in, so they made a call on their 250,000 shares to the bankers, who planned to try to sell that stock and some of their own holdings too. They considered hiring a professional for the market manipulation, who would take one third of the profits from selling the 250,000 shares above 36. I heard that the agreement was all set to be signed, but at the last minute, the bankers decided to handle the marketing themselves to avoid the fee. So they created an inside pool. The bankers had a call on the Belle Isle holdings of 250,000 at 36. They set this at 41. Essentially, the insiders paid their own banking colleagues a 5-point profit right off the bat. I’m not sure if they were aware of it or not.
It is perfectly plain that to the bankers the operation had every semblance of a cinch. We had run into a bull market and the stocks of the group to which Guiana Gold belonged were among the market leaders. The company was making big profits and paying regular dividends. This together with the high character of the sponsors made the public regard Guiana almost as an investment stock. I was told that about 400,000 shares were sold to the public all the way up to 47.
It’s clear that the bankers thought the operation was a sure thing. We had entered a bull market, and the stocks of the group that included Guiana Gold were among the top performers. The company was raking in big profits and paying regular dividends. This, along with the strong reputation of the sponsors, led the public to view Guiana almost as a safe investment. I was informed that around 400,000 shares were sold to the public, reaching as high as 47.
The gold group was very strong. But presently Guiana began to sag. It declined ten points. That was all right if the pool was marketing stock. But pretty soon the Street began to hear that things were not altogether satisfactory226 and the property was not bearing out the high expectations of the promoters. Then, of course, the reason for the decline became plain. But before the reason was known I had the warning and had taken steps to test the market for Guiana. The stock was acting pretty much as Chester Motors did. I sold Guiana. The price went down. I sold more. The price went still lower. The stock was repeating the performance of Chester and of a dozen other stocks whose clinical history I remembered. The tape plainly told me that there was something wrong—something that kept insiders from buying it—insiders who knew exactly why they should not buy their own stock in a bull market. On the other hand, outsiders, who did not know, were now buying because having sold at 45 and higher the stock looked cheap at 35 and lower. The dividend was still being paid. The stock was a bargain.
The gold group was really strong. But right now, Guiana started to drop. It fell ten points. That was fine if the pool was selling stock. But soon enough, the market began to hear that things weren’t going too well and the property wasn’t living up to the high hopes of the promoters. Then, of course, the reason for the decline became clear. But before that reason was known, I got the warning and took steps to test the market for Guiana. The stock was acting a lot like Chester Motors did. I sold Guiana. The price dropped. I sold more. The price fell even further. The stock was following the same pattern as Chester and a dozen other stocks I remembered. The tape clearly told me that something was off—something that kept insiders from buying it—insiders who knew exactly why they shouldn’t buy their own stock in a bull market. Meanwhile, outsiders, who didn’t know, were now buying because after selling at 45 and higher, the stock seemed cheap at 35 and lower. The dividend was still being paid. The stock was a bargain.
Then the news came. It reached me, as important market news often does, before it reached the public. But the confirmation of the reports of striking barren rock instead of rich ore merely gave me the reason for the earlier inside selling. I myself didn’t sell on the news. I had sold long before, on the stock’s behaviour. My concern with it was not philosophical. I am a trader and therefore looked for one sign: Inside buying. There wasn’t any. I didn’t have to know why the insiders did not think enough of their own stock to buy it on the decline. It was enough that their market plans plainly did not include further manipulation for the rise. That made it a cinch to sell the stock short. The public had bought almost a half million shares and the only change in ownership possible was from one set of ignorant outsiders who would sell in the hope of stopping losses to another set of ignorant outsiders who might buy in the hope of making money.
Then the news arrived. It came to me, as significant market updates often do, before it reached the public. But the confirmation that we were hitting barren rock instead of valuable ore just explained the earlier insider selling. I didn’t sell on the news. I had sold long before, based on the stock’s behavior. My interest wasn’t philosophical. I'm a trader, so I looked for one thing: insider buying. There wasn’t any. I didn’t need to know why insiders didn’t have enough faith in their own stock to buy it during the drop. It was enough that their market intentions clearly didn’t involve further manipulation for a rise. That made it easy to short the stock. The public had bought almost half a million shares, and the only possible change in ownership was from one group of clueless outsiders who would sell to cut losses to another group of clueless outsiders who might buy in hopes of making profits.
I am not telling you this to moralise on the public’s losses through their buying of Guiana or on my profit through my selling of it, but to emphasise how important the study of group-behaviourism is and how its lessons are disregarded227 by inadequately equipped traders, big and little. And it is not only in the stock market that the tape warns you. It blows the whistle quite as loudly in commodities.
I’m not sharing this to judge the public's losses from buying Guiana or my profits from selling it, but to highlight how crucial the study of group behavior is and how often its lessons are ignored by traders, whether they’re big or small. It’s not just in the stock market that the warnings are present. They’re just as clear in commodities.227
I had an interesting experience in cotton. I was bearish on stocks and put out a moderate short line. At the same time I sold cotton short; 50,000 bales. My stock deal proved profitable and I neglected my cotton. The first thing I knew I had a loss of $250,000 on my 50,000 bales. As I said, my stock deal was so interesting and I was doing so well in it that I did not wish to take my mind off it. Whenever I thought of cotton I just said to myself: “I’ll wait for a reaction and cover.” The price would react a little but before I could decide to take my loss and cover, the price would rally again, and go higher than ever. So I’d decide again to wait a little and I’d go back to my stock deal and confine my attention to that. Finally I closed out my stocks at a very handsome profit and went away to Hot Springs for a rest and a holiday.
I had an interesting experience with cotton. I was feeling negative about stocks and took a moderate short position. At the same time, I shorted cotton; 50,000 bales. My stock trade turned out to be profitable, and I ignored my cotton investment. Before I knew it, I was facing a loss of $250,000 on my 50,000 bales. Like I said, my stock trade was so engaging and I was doing so well in it that I didn’t want to think about anything else. Whenever cotton crossed my mind, I just told myself, “I’ll wait for a dip and cover.” The price would fall a little, but before I could commit to taking my loss and covering, the price would bounce back up, often higher than before. So I’d choose to wait again and redirect my focus back to my stock trade. Eventually, I wrapped up my stocks with a very nice profit and then headed to Hot Springs for some rest and relaxation.
That really was the first time that I had my mind free to deal with the problem of my losing deal in cotton. The trade had gone against me. There were times when it almost looked as if I might win out. I noticed that whenever anybody sold heavily there was a good reaction. But almost instantly the price would rally and make a new high for the move.
That was really the first time I had the mental space to tackle the issue of my losing deal in cotton. The market had turned against me. There were moments when it seemed like I might come out ahead. I saw that whenever someone sold heavily, there was a strong reaction. But almost immediately, the price would bounce back and hit a new high for that movement.
Finally, by the time I had been in Hot Springs a few days, I was a million to the bad and no let up in the rising tendency. I thought over all I had done and had not done and I said to myself: “I must be wrong!” With me to feel that I am wrong and to decide to get out are practically one process. So I covered, at a loss of about one million.
Finally, after being in Hot Springs for a few days, I was down a million and the losses just kept piling up. I reflected on everything I had done and hadn’t done, and I thought to myself, “I must be wrong!” For me, realizing that I'm wrong and deciding to leave are basically the same thing. So I ended up taking a loss of about a million.
The next morning I was playing golf and not thinking of anything else. I had made my play in cotton. I had been wrong. I had paid for being wrong and the receipted bill was in my pocket. I had no more concern with the cotton market than I have at this moment. When I went back to the hotel for luncheon I stopped at the broker’s office and took a look228 at the quotations. I saw that cotton had gone off 50 points. That wasn’t anything. But I also noticed that it had not rallied as it had been in the habit of doing for weeks, as soon as the pressure of the particular selling that had depressed it eased up. This had indicated that the line of least resistance was upward and it had cost me a million to shut my eyes to it.
The next morning, I was playing golf and not thinking about anything else. I had made my play in cotton. I had been wrong. I had paid for being wrong, and the receipt was in my pocket. I had no more concern with the cotton market than I do at this moment. When I went back to the hotel for lunch, I stopped at the broker’s office and took a look228 at the quotes. I saw that cotton had dropped 50 points. That wasn’t a big deal. But I also noticed that it hadn’t rallied like it usually did for weeks, as soon as the selling pressure that had dragged it down eased up. This indicated that the path of least resistance was upward, and it had cost me a million to ignore it.
Now, however, the reason that had made me cover at a big loss was no longer a good reason since there had not been the usual prompt and vigorous rally. So I sold 10,000 bales and waited. Pretty soon the market went off 50 points. I waited a little while longer. There was no rally. I had got pretty hungry by now, so I went into the dining-room and ordered my luncheon. Before the waiter could serve it, I jumped up, went to the broker’s office, I saw that there had been no rally and so I sold 10,000 bales more. I waited a little and had the pleasure of seeing the price decline 40 points more. That showed me I was trading correctly so I returned to the dining-room ate my luncheon and went back to the broker’s. There was no rally in cotton that day. That very night I left Hot Springs.
Now, though, the reason I had taken such a big loss wasn’t valid anymore since there hadn’t been the usual quick and strong recovery. So, I sold 10,000 bales and waited. Pretty soon, the market dropped 50 points. I waited a little longer. There was no recovery. I was getting pretty hungry, so I went into the dining room and ordered lunch. Before the waiter could serve it, I jumped up, went to the broker’s office, saw that there had been no recovery, and sold another 10,000 bales. I waited a bit and enjoyed seeing the price drop another 40 points. That confirmed I was making the right trades, so I went back to the dining room, had my lunch, and returned to the broker’s. There was no recovery in cotton that day. That very night, I left Hot Springs.
It was all very well to play golf but I had been wrong in cotton in selling when I did and in covering when I did. So I simply had to get back on the job and be where I could trade in comfort. The way the market took my first ten thousand bales made me sell the second ten thousand, and the way the market took the second made me certain the turn had come. It was the difference in behaviour.
It was all fine to play golf, but I knew I had made a mistake by selling when I did and by covering when I did. So I just had to get back to work and be in a position to trade comfortably. The way the market reacted to my first ten thousand bales made me sell the second ten thousand, and the way the market handled the second made me sure the turnaround had happened. It was all about the difference in behavior.
Well, I reached Washington and went to my brokers’ office there, which was in charge of my old friend Tucker. While I was there the market went down some more. I was more confident of being right now than I had been of being wrong before. So I sold 40,000 bales and the market went off 75 points. It showed that there was no support there. That night the market closed still lower. The old buying power was plainly gone. There was no telling at what level that229 power would again develop, but I felt confident of the wisdom of my position. The next morning I left Washington for New York by motor. There was no need to hurry.
Well, I got to Washington and went to my broker's office there, which was run by my old friend Tucker. While I was there, the market dropped even more. I felt more sure that I was right now than I had been about being wrong before. So I sold 40,000 bales, and the market fell by 75 points. It showed that there was no support left. That night, the market closed even lower. The old buying power was clearly gone. There was no way to predict at what level that buying power would come back, but I felt confident about my decision. The next morning, I drove from Washington to New York. There was no need to rush.
When we got to Philadelphia I drove to a broker’s office. I saw that there was the very dickens to pay in the cotton market. Prices had broken badly and there was a small-sized panic on. I didn’t wait to get to New York. I called up my brokers on the long distance and I covered my shorts. As soon as I got my reports and found that I had practically made up my previous loss, I motored on to New York without having to stop en route to see any more quotations.
When we arrived in Philadelphia, I drove to a broker’s office. I noticed that the cotton market was in chaos. Prices had dropped significantly, and there was a mild panic. I didn’t wait to get to New York. I called my brokers on the long distance and covered my shorts. As soon as I received my reports and saw that I had nearly recovered my previous loss, I drove on to New York without needing to stop along the way to check any more quotes.
Some friends who were with me in Hot Springs talk to this day of the way I jumped up from the luncheon table to sell that second lot of 10,000 bales. But again that clearly was not a hunch. It was an impulse that came from the conviction that the time to sell cotton had now come, however great my previous mistake had been. I had to take advantage of it. It was my chance. The subconscious mind probably went on working, reaching conclusions for me. The decision to sell in Washington was the result of my observation. My years of experience in trading told me that the line of least resistance had changed from up to down.
Some friends who were with me in Hot Springs still talk about how I jumped up from the lunch table to sell that second lot of 10,000 bales. But that wasn't just a gut feeling. It was an impulse driven by the belief that it was time to sell cotton, regardless of how big my previous mistake had been. I had to seize the moment. It was my opportunity. My subconscious was probably still processing things, making conclusions for me. The decision to sell in Washington came from what I noticed. My years of experience in trading told me that the path of least resistance had shifted from up to down.
I bore the cotton market no grudge for taking a million dollars out of me and I did not hate myself for making a mistake of that calibre any more than I felt proud for covering in Philadelphia and making up my loss. My trading mind concerns itself with trading problems and I think I am justified in asserting that I made up my first loss because I had the experience and the memory.
I held no grudges against the cotton market for taking a million dollars from me, and I didn’t hate myself for making such a big mistake any more than I felt proud for recovering in Philadelphia and making up for my loss. My trading mindset focuses on trading issues, and I believe I have the right to say that I recouped my initial loss because I had the experience and the memory.
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XVIII
History repeats itself all the time in Wall Street. Do you remember a story I told you about covering my shorts at the time Stratton had corn cornered? Well, another time I used practically the same tactics in the stock market. The stock was Tropical Trading. I have made money bulling it and also bearing it. It always was an active stock and a favourite with adventurous traders. The inside coterie has been accused time and again by the newspapers of being more concerned over the fluctuations in the stock than with encouraging permanent investment in it. The other day one of the ablest brokers I know asserted that not even Daniel Drew in Erie or H. O. Havemeyer in Sugar developed so perfect a method for milking the market for a stock as President Mulligan and his friends have done in Tropical Trading. Many times they have encouraged the bears to sell TT short and then have proceeded to squeeze them with business-like thoroughness. There was no more vindictiveness about the process than is felt by a hydraulic press—or no more squeamishness, either.
History repeats itself all the time on Wall Street. Do you remember the story I told you about covering my shorts when Stratton had corn cornered? Well, another time I used almost the same tactics in the stock market. The stock was Tropical Trading. I made money going long on it and also shorting it. It was always an active stock and a favorite with adventurous traders. The insider group has been accused again and again by the newspapers of being more focused on the stock's price fluctuations than on promoting long-term investment in it. The other day, one of the sharpest brokers I know claimed that not even Daniel Drew in Erie or H. O. Havemeyer in Sugar had such a perfect method for extracting profit from the market for a stock as President Mulligan and his friends have done with Tropical Trading. Time and again, they have encouraged bears to short TT and then squeezed them out with ruthless efficiency. There was no more malice in the process than what you’d feel from a hydraulic press—no more squeamishness either.
Of course, there have been people who have spoken about certain “unsavory incidents” in the market career of TT stock. But I dare say these critics were suffering from the squeezing. Why do the room traders, who have suffered so often from the loaded dice of the insiders, continue to go up against the game? Well, for one thing they like action and they certainly get it in Tropical Trading. No prolonged spells231 of dullness. No reasons asked or given. No time wasted. No patience strained by waiting for the tipped movement to begin. Always enough stock to go around—except when the short interest is big enough to make the scarcity worthwhile. One born every minute!
Of course, some people have talked about certain “unsavory incidents” in the market history of TT stock. But I’d say these critics were feeling the pressure. Why do the traders on the floor, who have often been cheated by the insiders, keep taking on the game? Well, for one thing, they enjoy the thrill, and they definitely get that in Tropical Trading. There are no long stretches of boredom. No questions asked or answered. No time wasted. No patience tested by waiting for the expected movement to start. There’s always enough stock to go around—except when the short interest is high enough to make the scarcity interesting. There’s a sucker born every minute!
It so happened some time ago that I was in Florida on my usual winter vacation. I was fishing and enjoying myself without any thought of the markets excepting when we received a batch of newspapers. One morning when the semi-weekly mail came in I looked at the stock quotations and saw that Tropical Trading was selling at 155. The last time I’d seen a quotation in it, I think, was around 140. My opinion was that we were going into a bear market and I was biding my time before going short of stocks. But there was no mad rush. That was why I was fishing and out of hearing of the ticker. I knew that I’d be back home when the real call came. In the meanwhile nothing that I did or failed to do would hurry matters a bit.
It happened some time ago that I was in Florida for my usual winter vacation. I was fishing and having a good time without thinking about the markets, except when we received a batch of newspapers. One morning, when the semi-weekly mail came in, I checked the stock quotes and saw that Tropical Trading was selling at 155. The last time I’d seen a quote for it, I think, it was around 140. I believed we were heading into a bear market, and I was just waiting for the right moment to short some stocks. But there was no urgent rush. That’s why I was fishing and staying away from the ticker. I knew I’d be back home when the real action started. In the meantime, nothing I did or didn’t do would speed things up.
The behaviour of Tropical Trading was the outstanding feature of the market, according to the newspapers I got that morning. It served to crystallise my general bearishness because I thought it particularly asinine for the insiders to run up the price of TT in the face of the heaviness of the general list. There are times when the milking process must be suspended. What is abnormal is seldom a desirable factor in a trader’s calculations and it looked to me as if the marking up of that stock were a capital blunder. Nobody can make blunders of that magnitude with impunity; not in the stock market.
The activity of Tropical Trading was the standout aspect of the market, according to the newspapers I read that morning. It solidified my overall negative outlook because I thought it was particularly foolish for the insiders to drive up the price of TT despite the heavy losses in the market overall. There are moments when it's necessary to stop trying to profit at others’ expense. What is unusual is rarely a favorable element in a trader’s decisions, and it seemed to me that inflating that stock’s price was a major mistake. No one can make mistakes of that scale without consequences; not in the stock market.
After I got through reading the newspapers I went back to my fishing but I kept thinking of what the insiders in Tropical Trading were trying to do. That they were bound to fail was as certain as that a man is bound to smash himself if he jumps from the roof of a twenty-story building without a parachute. I couldn’t think of anything else and finally I gave up trying to fish and sent off a telegram to my232 brokers to sell 2000 shares of TT at the market. After that I was able to go back to my fishing. I did pretty well.
After I finished reading the newspapers, I returned to my fishing, but I couldn't stop thinking about what the insiders at Tropical Trading were up to. It was as clear as day that they were destined to fail, just like a person is guaranteed to get hurt if they jump off the roof of a twenty-story building without a parachute. I couldn’t focus on anything else, so I finally gave up on fishing and sent a telegram to my 232 brokers to sell 2,000 shares of TT at market price. After that, I was able to get back to my fishing. I did quite well.
That afternoon I received the reply to my telegram by special courier. My brokers reported that they had sold the 2000 shares of Tropical Trading at 153. So far so good. I was selling short on a declining market, which was as it should be. But I could not fish any more. I was too far away from a quotation board. I discovered this after I began to think of all the reasons why Tropical Trading should go down with the rest of the market instead of going up on inside manipulation. I therefore left my fishing camp and returned to Palm Beach; or, rather, to the direct wire to New York.
That afternoon, I got the response to my telegram delivered by special courier. My brokers informed me that they had sold the 2000 shares of Tropical Trading at 153. So far, so good. I was short selling in a declining market, which was how it should be. But I couldn't fish anymore. I was too far from a quote board. I realized this after I started thinking about all the reasons why Tropical Trading should drop with the rest of the market instead of rising due to inside manipulation. So, I packed up my fishing camp and headed back to Palm Beach; or rather, to the direct line to New York.
The moment I got to Palm Beach and saw what the misguided insiders were still trying to do, I let them have a second lot of 2000 TT. Back came the report and I sold another 2000 shares. The market behaved excellently. That is, it declined on my selling. Everything being satisfactory I went out and had a chair ride. But I wasn’t happy. The more I thought the unhappier it made me to think that I hadn’t sold more. So back I went to the broker’s office and sold another 2000 shares.
The moment I arrived in Palm Beach and saw what the confused insiders were still trying to pull off, I decided to let them have another 2000 TT. I got the report back and sold another 2000 shares. The market performed really well. That is, it dropped when I sold. Everything seemed fine, so I went out and took a chair ride. But I wasn’t happy. The more I thought about it, the more upset I felt for not selling more. So I went back to the broker’s office and sold another 2000 shares.
I was happy only when I was selling that stock. Presently I was short 10,000 shares. Then I decided to return to New York. I had business to do now. My fishing I would do some other time.
I was only happy when I was selling that stock. Right now, I was short 10,000 shares. Then I decided to go back to New York. I had business to take care of now. I would go fishing another time.
When I arrived in New York I made it a point to get a line on the company’s business, actual and prospective. What I learned strengthened my conviction that the insiders had been worse than reckless in jacking up the price at a time when such an advance was not justified either by the tone of the general market or by the company’s earnings.
When I arrived in New York, I made it a priority to understand the company’s current and potential business. What I discovered reinforced my belief that the people in charge had been more than just careless in raising the price at a time when such an increase wasn’t justified by the overall market conditions or the company’s earnings.
The rise, illogical and ill-timed though it was, had developed some public following and this doubtless encouraged the insiders to pursue their unwise tactics. Therefore I sold more stock. The insiders ceased their folly. So I tested the market again and again, in accordance with my trading233 methods, until finally I was short 30,000 shares of the stock of the Tropical Trading Company. By then the price was 133.
The rise, although irrational and poorly timed, had gained some public support, which likely pushed the insiders to continue their misguided strategies. So, I sold more stock. The insiders stopped their foolishness. I then tested the market repeatedly, following my trading methods, until I was short 30,000 shares of Tropical Trading Company stock. By that time, the price was 133.
I had been warned that the TT insiders knew the exact whereabouts of every stock certificate in the Street and the precise dimensions and identity of the short interest as well as other facts of tactical importance. They were able men and shrewd traders. Altogether it was a dangerous combination to go up against. But facts are facts and the strongest of all allies are conditions.
I had been warned that the TT insiders knew the exact locations of every stock certificate on the Street and the exact size and identity of the short interest, along with other important tactical details. They were capable individuals and clever traders. Overall, it was a risky combination to challenge. But facts are facts, and the strongest ally of all is the conditions.
Of course, on the way down from 153 to 133 the short interest had grown and the public that buys on reactions began to argue as usual: That stock had been considered a good purchase at 153 and higher. Now 20 points lower, it was necessarily a much better purchase. Same stock; same dividend rate; same officers; same business. Great bargain!
Of course, on the way down from 153 to 133, the short interest had increased and the public that buys on reactions started to argue as usual: That stock had been seen as a good buy at 153 and above. Now, 20 points lower, it was definitely a much better buy. Same stock; same dividend rate; same executives; same business. What a great deal!
The public’s purchases reduced the floating supply and the insiders, knowing that a lot of room traders were short, thought the time propitious for a squeezing. The price was duly run up to 150. I daresay there was plenty of covering but I stayed pat. Why shouldn’t I? The insiders might know that a short line of 30,000 shares had not been taken in but why should that frighten me? The reasons that had impelled me to begin selling at 153 and keep at it on the way down to 133, not only still existed but were stronger than ever. The insiders might desire to force me to cover but they adduced no convincing arguments. Fundamental conditions were fighting for me. It was not difficult to be both fearless and patient. A speculator must have faith in himself and in his judgment. The late Dickson G. Watts, ex-President of the New York Cotton Exchange and famous author of “Speculation as a Fine Art,” says that courage in a speculator is merely confidence to act on the decision of his mind. With me, I cannot fear to be wrong because I never think I am wrong until I am proven wrong. In fact, I am uncomfortable unless I am capitalising my experience. The course of the234 market at a given time does not necessarily prove me wrong. It is the character of the advance—or of the decline—that determines for me the correctness or the fallacy of my market position. I can only rise by knowledge. If I fall it must be by my own blunders.
The public’s purchases decreased the available supply, and the insiders, knowing that many traders were short, saw it as a great opportunity to initiate a squeeze. The price was pushed up to 150. I can say for sure there was a lot of covering, but I held my ground. Why shouldn’t I? The insiders might be aware that a short position of 30,000 shares hadn’t been addressed, but that didn’t scare me. The reasons that led me to start selling at 153 and continue down to 133 not only still existed but were stronger than ever. The insiders might want to force me to cover, but they couldn’t present any convincing reasons. The fundamental conditions were on my side. It wasn’t hard to be both fearless and patient. A speculator must trust himself and his judgment. The late Dickson G. Watts, former President of the New York Cotton Exchange and author of “Speculation as a Fine Art,” says that courage in a speculator is just the confidence to act on one’s own decisions. Personally, I can’t be afraid of being wrong because I don’t think I’m wrong until proven otherwise. In fact, I feel uneasy unless I’m leveraging my experience. The market’s behavior at any given time doesn’t necessarily indicate that I’m wrong. It’s the nature of the rise or fall that determines whether my position in the market is correct or flawed. I can only succeed through knowledge. If I fail, it must be due to my own mistakes.
There was nothing in the character of the rally from 133 to 150 to frighten me into covering and presently the stock, as was to be expected, started down again. It broke 140 before the inside clique began to give it support. Their buying was coincident with a flood of bull rumors about the stock. The company, we heard, was making perfectly fabulous profits, and the earnings justified an increase in the regular dividend rate. Also, the short interest was said to be perfectly huge and the squeeze of the century was about to be inflicted on the bear party in general and in particular on a certain operator who was more than over-extended. I couldn’t begin to tell you all I heard as they ran the price up ten points.
There was nothing in the way the stock rallied from 133 to 150 that made me worry enough to cover my position, and soon enough, the stock started to drop again, as expected. It fell below 140 before the insider group began to step in and support it. Their buying coincided with a surge of optimistic rumors about the stock. We heard that the company was making incredible profits and that the earnings justified an increase in the regular dividend. Also, the short interest was said to be massive, and the squeeze of the century was about to hit the bearish investors, especially targeting a certain trader who was over-leveraged. I couldn't possibly describe everything I heard as they pushed the price up by ten points.
The manipulation did not seem particularly dangerous to me but when the price touched 149 I decided that it was not wise to let the Street accept as true all the bull statements that were floating around. Of course, there was nothing that I or any other rank outsider could say that would carry conviction either to the frightened shorts or to those credulous customers of commission houses that trade on hearsay tips. The most effective retort courteous is that which the tape alone can print. People will believe that when they will not believe an affidavit from any living man, much less one from a chap who is short 30,000 shares. So I used the same tactics that I did at the time of the Stratton corner in corn, when I sold oats to make the traders bearish on corn. Experience and memory again.
The manipulation didn't seem very risky to me, but when the price hit 149, I thought it was unwise to let the market buy into all the optimistic claims being made. Obviously, there was nothing I or any outsider could say that would convince the worried short sellers or the gullible clients of brokerage houses who trade based on rumors. The most effective comeback is the one that only the market can provide. People will trust that when they won't believe a statement from any living person, especially not from someone who is short 30,000 shares. So I used the same strategy I employed during the Stratton corner in corn, when I sold oats to make traders bearish on corn. Experience and memory once again.
When the insiders jacked up the price of Tropical Trading with a view to frightening the shorts I didn’t try to check the rise by selling that stock. I was already short 30,000 shares of it which was as big a percentage of the floating supply as I thought wise to be short of. I did not propose to put my235 head into the noose so obligingly held open for me—the second rally was really an urgent invitation. What I did when TT touched 149 was to sell about 10,000 shares of Equatorial Commercial Corporation. This company owned a large block of Tropical Trading.
When the insiders drove up the price of Tropical Trading to scare off short sellers, I didn’t try to stop the increase by selling that stock. I was already short 30,000 shares, which was as much as I thought was safe. I didn’t want to stick my head into the trap that was so invitingly set for me—the second rally was basically a clear warning. So, when TT hit 149, I sold about 10,000 shares of Equatorial Commercial Corporation, which owned a significant block of Tropical Trading.
Equatorial Commercial, which was not as active a stock as TT, broke badly on my selling, as I had foreseen; and, of course, my purpose was achieved. When the traders—and the customers of the commission houses who had listened to the uncontradicted bull dope on TT—saw that the rise in Tropical synchronised with heavy selling and a sharp break in Equatorial, they naturally concluded that the strength of TT was merely a smoke-screen—a manipulated advance obviously designed to facilitate inside liquidation in Equatorial Commercial, which was largest holder of TT stock. It must be both long stock and inside stock in Equatorial, because no outsider would dream of selling so much short stock at the very moment when Tropical Trading was so very strong. So they sold Tropical Trading and checked the rise in that stock, the insiders very properly not wishing to take all the stock that was pressed for sale. The moment the insiders took away their support the price of TT declined. The traders and principal commission houses now sold some Equatorial also and I took in my short line in that at a small profit. I hadn’t sold it to make money out of the operation but to check the rise in TT.
Equatorial Commercial, which wasn’t as actively traded as TT, dropped sharply after my selling, just like I expected; and, of course, I achieved my goal. When the traders—and the customers of the brokerage firms who had bought into the unchallenged hype around TT—saw that the increase in Tropical coincided with heavy selling and a significant drop in Equatorial, they naturally concluded that the strength of TT was just a cover-up—a manipulated rise clearly meant to enable insiders to cash out in Equatorial Commercial, the largest holder of TT stock. It had to be both long stock and insider stock in Equatorial, because no outsider would even think about selling so much short stock at the exact time when Tropical Trading was performing so well. So they sold Tropical Trading and halted the rise in that stock, as the insiders rightly didn’t want to absorb all the stock that was available for sale. The moment the insiders pulled their support, the price of TT fell. The traders and major brokerage firms then sold some Equatorial as well, and I closed my short position there for a small profit. I hadn’t sold it to make money from the deal but to counter the rise in TT.
Time and again the Tropical Trading insiders and their hard-working publicity man flooded the Street with all manner of bull items and tried to put up the price. And every time they did I sold Equatorial Commercial short and covered it with TT reacted and carried EC with it. It took the wind out of the manipulators’ sails. The price of TT finally went down to 125 and the short interest really grew so big that the insiders were enabled to run it up 20 or 25 points. This time it was a legitimate enough drive against an over-extended short interest; but while I foresaw the rally I did not cover, not wishing to lose my position. Before Equatorial236 Commercial could advance in sympathy with the rise in TT I sold a raft of it short—with the usual results. This gave the lie to the bull talk in TT which had got quite boisterous after the latest sensational rise.
Time and again, the insiders of Tropical Trading and their hard-working PR guy flooded the market with all kinds of hype and tried to boost the stock price. Each time they did, I short sold Equatorial Commercial and covered it when TT dropped and dragged EC down with it. This took the wind out of the manipulators' sails. Eventually, the price of TT fell to 125 and the short interest ballooned so much that the insiders managed to drive it up by 20 or 25 points. This time, it was a legitimate rebound against an over-extended short interest; but while I anticipated the rally, I didn't cover, not wanting to lose my position. Before Equatorial236 Commercial could rise along with TT, I short sold a bunch of it again—with the usual outcome. This contradicted the bullish talk in TT, which had become quite loud after the latest dramatic spike.
By this time the general market had grown quite weak. As I told you, it was the conviction that we were in a bear market that started me selling TT short in the fishing-camp in Florida. I was short of quite a few other stocks but TT was my pet. Finally, general conditions proved too much for the inside clique to defy and TT hit the toboggan slide. It went below 120 for the first time in years; then below 110; below par; and still I did not cover. One day when the entire market was extremely weak Tropical Trading broke 90 and on the demoralisation I covered. Same old reason! I had the opportunity—the big market and the weakness and the excess of sellers over buyers. I may tell you, even at the risk of appearing to be monotonously bragging of my cleverness, that I took in my 30,000 shares of TT at practically the lowest prices of the movement. But I wasn’t thinking of covering at the bottom. I was intent on turning my paper profits into cash without losing much of the profit in the changing.
By this point, the overall market had definitely weakened. As I mentioned, it was my belief that we were in a bear market that prompted me to start shorting TT while at the fishing camp in Florida. I was short on quite a few other stocks, but TT was my favorite. Eventually, the general conditions became too overwhelming for the insiders to ignore, and TT started to plummet. It dropped below 120 for the first time in years, then below 110, then below par, and still, I didn’t cover. One day, when the whole market was extremely weak, Tropical Trading fell below 90, and out of demoralization, I decided to cover. Same old reason! I had the opportunity—the weak market and the surplus of sellers over buyers. I can tell you, even if it sounds like I'm bragging about my smarts, that I bought back my 30,000 shares of TT at nearly the lowest prices during that decline. But I wasn't focused on covering at the lowest point. I aimed to turn my paper profits into cash without losing too much of my gains in the process.
I stood pat throughout because I knew my position was sound. I wasn’t bucking the trend of the market or going against basic conditions but the reverse, and that was what made me so sure of the failure of an over-confident inside clique. What they tried to do others had tried before and it had always failed. The frequent rallies, even when I knew as well as anybody that they were due, could not frighten me. I knew I’d do much better in the end by staying pat than by trying to cover to put out a new short line at a higher price. By sticking to the position that I felt was right I made over a million dollars. I was not indebted to hunches or to skillful tape reading or to stubborn courage. It was a dividend declared by my faith in my judgment and not by my cleverness or by my vanity. Knowledge is power and power need not fear lies—not even when the tape prints them. The retraction follows pretty quickly.
I held my ground because I knew my stance was solid. I wasn’t going against market trends or ignoring fundamental conditions; in fact, I was doing the opposite, and that’s what made me confident in the failure of an overly self-assured group. What they were attempting had been tried before, and it had always failed. The frequent upswings, even though I was aware, like everyone else, that they were likely, didn’t scare me. I understood that I would ultimately do much better by holding my position than by trying to close out and set up a new short position at a higher price. By sticking to what I believed was right, I made over a million dollars. I wasn’t relying on gut feelings or skillful tape reading or sheer stubbornness. It was a reward for my faith in my judgment, not for my cleverness or vanity. Knowledge is power, and power doesn’t need to fear lies—not even when the tape shows them. The correction comes fairly quickly.
237 A year later, TT was jacked up again to 150 and hung around there for a couple of weeks. The entire market was entitled to a good reaction for it had risen uninterruptedly and it did not bull any longer. I know because I tested it. Now, the group to which TT belonged had been suffering from very poor business and I couldn’t see anything to bull those stocks on anyhow, even if the rest of the market were due for a rise, which it wasn’t. So I began to sell Tropical Trading. I intended to put out 10,000 shares in all. The price broke on my selling. I couldn’t see that there was any support whatever. Then suddenly, the character of the buying changed.
237 A year later, TT was pushed up to 150 and stayed there for a couple of weeks. The whole market was due for a good correction since it had been on an uninterrupted rise and it was no longer in bull territory. I know because I tested it. The group that TT was part of had been struggling with very poor business and I couldn’t find any reason to support those stocks, even if the rest of the market was ready for a rise, which it wasn’t. So I started selling Tropical Trading. I planned to sell 10,000 shares in total. The price dropped with my selling. I couldn’t see any support at all. Then suddenly, the nature of the buying shifted.
I am not trying to make myself out a wizard when I assure you that I could tell the moment support came in. It instantly struck me that if the insiders in that stock, who never felt a moral obligation to keep the price up, were now buying the stock in the face of a declining general market there must be a reason. They were not ignorant asses nor philanthropists nor yet bankers concerned with keeping the price up to sell more securities over the counter. The price rose notwithstanding my selling and the selling of others. At 153 I covered my 10,000 shares and at 156 I actually went long because by that time the tape told me the line of least resistance was upward. I was bearish on the general market but I was confronted by a trading condition in a certain stock and not by a speculative theory in general. The price went out of sight, above 200. It was the sensation of the year. I was flattered by reports spoken and printed that I had been squeezed out of eight or nine millions of dollars. As a matter of fact, instead of being short I was long of TT all the way up. In fact, I held on a little too long and let some of my paper profits get away. Do you wish to know why I did? Because I thought the TT insiders would naturally do what I would have done had I been in their place. But that was something I had no business to think because my business is to trade—that is, to stick to the facts before me and not to what I think other people ought to do.
I'm not trying to claim I'm a genius when I say I could tell the moment support came in. It immediately hit me that if the insiders of that stock, who had never felt a moral duty to keep the price up, were now buying stock in a declining market, there had to be a reason. They weren't clueless fools, nor were they do-gooders, and they definitely weren't bankers worried about keeping the price up to sell more securities. The price went up despite my selling and the selling of others. At 153, I covered my 10,000 shares, and at 156, I actually went long because by that time, the ticker showed me that the path of least resistance was upward. I was pessimistic about the overall market, but I faced a trading situation with a specific stock, not a speculative theory in general. The price shot up, exceeding 200. It was the sensation of the year. I was flattered by reports, spoken and printed, claiming I had been squeezed out of eight or nine million dollars. In reality, instead of being short, I was long on TT all the way up. In fact, I held on a bit too long and let some of my paper profits slip away. Do you want to know why I did that? Because I believed the TT insiders would naturally act as I would have if I were in their position. But that was something I shouldn't have thought because my job is to trade—that is, to focus on the facts in front of me and not on what I think other people should do.
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238
XIX
I do not know when or by whom the word “manipulation” was first used in connection with what really are no more than common merchandising processes applied to the sale in bulk of securities on the Stock Exchange. Rigging the market to facilitate cheap purchases of a stock which it is desired to accumulate is also manipulation. But it is different. It may not be necessary to stoop to illegal practices, but it would be difficult to avoid doing what some would think illegitimate. How are you going to buy a big block of a stock in a bull market without putting up the price on yourself? That would be the problem. How can it be solved? It depends upon so many things that you can’t give a general solution unless you say: possibly by means of very adroit manipulation. For instance? Well, it would depend upon conditions. You can’t give any closer answer than that.
I don't know when or by whom the word “manipulation” was first used in connection with what are really just common merchandising practices applied to the bulk sale of securities on the Stock Exchange. Rigging the market to enable cheap purchases of a stock that you want to accumulate is also manipulation. But it is different. It may not be necessary to resort to illegal actions, but it would be challenging to avoid doing things that some might see as illegitimate. How are you going to buy a large block of stock in a bull market without raising the price yourself? That’s the issue. How can it be addressed? It relies on so many factors that you can’t offer a general solution unless you say: possibly through very skillful manipulation. For example? Well, it would depend on the circumstances. You can’t provide a more precise answer than that.
I am profoundly interested in all phases of my business, and of course I learn from the experience of others as well as from my own. But it is very difficult to learn how to manipulate stocks to-day from such yarns as are told of an afternoon in the brokers’ offices after the close. Most of the tricks, devices and expedients of bygone days are obsolete and futile; or illegal and impracticable. Stock Exchange rules and conditions have changed, and the story—even the accurately detailed story—of what Daniel Drew or Jacob Little or Jay Gould could do fifty or seventy-five years ago is scarcely worth listening to. The manipulator to-day has no more need239 to consider what they did and how they did it than a cadet at West Point need study archery as practiced by the ancients in order to increase his working knowledge of ballistics.
I am deeply interested in every aspect of my business, and of course I learn from both my experiences and those of others. However, it's really hard to learn how to manage stocks today from the stories shared in brokers' offices after hours. Most of the tricks, tactics, and methods from the past are outdated and ineffective, or illegal and impractical. Stock Exchange rules and conditions have evolved, and the tales—even the detailed accounts—of what Daniel Drew, Jacob Little, or Jay Gould could do fifty or seventy-five years ago are hardly relevant today. A modern manipulator doesn’t need to consider what they did or how they did it any more than a cadet at West Point needs to study archery as it was practiced by the ancients to improve their understanding of ballistics.
On the other hand there is profit in studying the human factors—the ease with which human beings believe what it pleases them to believe; and how they allow themselves—indeed, urge themselves—to be influenced by their cupidity or by the dollar-cost of the average man’s carelessness. Fear and hope remain the same; therefore the study of the psychology of speculators is as valuable as it ever was. Weapons change, but strategy remains strategy, on the New York Stock Exchange as on the battlefield. I think the clearest summing up of the whole thing was expressed by Thomas F. Woodlock when he declared: “The principles of successful stock speculation are based on the supposition that people will continue in the future to make the mistakes that they have made in the past.”
On the other hand, it's useful to study human factors—the way people easily believe what makes them feel good; and how they let themselves—actually encourage themselves—to be swayed by their greed or by the financial carelessness of the average person. Fear and hope remain constant; therefore, the study of the psychology of speculators is as important as ever. Weapons might change, but strategy stays the same, whether on the New York Stock Exchange or on the battlefield. I think the best summary of this was given by Thomas F. Woodlock when he said: “The principles of successful stock speculation are based on the assumption that people will continue to make the same mistakes in the future that they’ve made in the past.”
In booms, which is when the public is in the market in the greatest numbers, there is never any need of subtlety, so there is no sense of wasting time discussing either manipulation or speculation during such times; it would be like trying to find the difference in raindrops that are falling synchronously on the same roof across the street. The sucker has always tried to get something for nothing, and the appeal in all booms is always frankly to the gambling instinct aroused by cupidity and spurred by a pervasive prosperity. People who look for easy money invariably pay for the privilege of proving conclusively that it cannot be found on this sordid earth. At first, when I listened to the accounts of old-time deals and devices I used to think that people were more gullible in the 1860’s and ’70’s than in the 1900’s. But I was sure to read in the newspapers that very day or the next something about the latest Ponzi or the bust-up of some bucketing broker and about the millions of sucker money gone to join the silent majority of vanished savings.
In booms, when everyone is rushing to invest, there's really no need for subtlety, so discussing manipulation or speculation during these times is pointless; it’d be like trying to spot the difference between raindrops falling on the same roof at the same time. The naive have always tried to get something for nothing, and every boom appeals to that gambling instinct fueled by greed and driven by widespread prosperity. People seeking easy money usually end up paying the price of proving that it doesn’t exist in this world. At first, when I heard stories about old-time scams and schemes, I thought people were more gullible in the 1860s and '70s than they were in the 1900s. But I would read in the newspapers either that day or the next about the latest Ponzi scheme or the collapse of some shady broker and how millions of dollars from naive investors had disappeared, joining the ranks of lost savings.
240 When I first came to New York there was a great fuss made about wash sales and matched orders, for all that such practices were forbidden by the Stock Exchange. At times the washing was too crude to deceive anyone. The brokers had no hesitation in saying that “the laundry was active” whenever anybody tried to wash up some stock or other, and, as I have said before, more than once they had what were frankly referred to as “bucket-shop drives,” when a stock was offered down two or three points in a jiffy just to establish the decline on the tape and wipe up the myriad shoe-string traders who were long of the stock in the bucket shops. As for matched orders, they were always used with some misgivings by reason of the difficulty of coordinating and synchronising operations by brokers, all such business being against Stock Exchange rules. A few years ago a famous operator canceled the selling but not the buying part of his matched orders, and the result was that an innocent broker ran up the price twenty-five points or so in a few minutes, only to see it break with equal celerity as soon as his buying ceased. The original intention was to create an appearance of activity. Bad business, playing with such unreliable weapons. You see, you can’t take your best brokers into your confidence—not if you want them to remain members of the New York Stock Exchange. Then also, the taxes have made all practices involving fictitious transactions much more expensive than they used to be in the old times.
240 When I first came to New York, there was a lot of commotion about wash sales and matched orders, even though those practices were banned by the Stock Exchange. Sometimes, the washing was so obvious that it couldn’t fool anyone. The brokers didn’t hesitate to say that “the laundry was active” whenever someone tried to wash some stock or another, and, as I mentioned before, there were times when they openly talked about “bucket-shop drives,” where a stock would be suddenly dropped two or three points to create the illusion of a decline on the tape and clear out the many small traders who were holding that stock at the bucket shops. Regarding matched orders, they were always approached with caution due to the challenges in coordinating and synchronizing the brokers’ actions, as all of that goes against Stock Exchange rules. A few years ago, a well-known trader canceled the selling side but not the buying side of his matched orders, which resulted in an innocent broker driving up the price by about twenty-five points in just a few minutes, only to watch it drop just as quickly once his buying stopped. The original goal was to create a false sense of activity. It’s bad business to play with such unreliable tactics. You see, you can’t fully trust your best brokers if you want them to stay members of the New York Stock Exchange. Additionally, the taxes have made all activities involving fake transactions much more expensive than they used to be back in the day.
The dictionary definition of manipulation includes corners. Now, a corner might be the result of manipulation or it might be the result of competitive buying, as, for instance, the Northern Pacific corner on May 9, 1901, which certainly was not manipulation. The Stutz corner was expensive to everybody concerned, both in money and in prestige. And it was not a deliberately engineered corner, at that.
The dictionary definition of manipulation includes corners. Now, a corner could be the result of manipulation, or it might be due to competitive buying, like the Northern Pacific corner on May 9, 1901, which definitely wasn’t manipulation. The Stutz corner was costly for everyone involved, both financially and in terms of reputation. Plus, it wasn’t a purposely created corner, either.
As a matter of fact very few of the great corners were profitable to the engineers of them. Both Commodore Vanderbilt’s Harlem corners paid big, but the old chap deserved241 the millions he made out of a lot of short sports, crooked legislators and aldermen who tried to double-cross him. On the other hand, Jay Gould lost in his Northwestern corner. Deacon S. V. White made a million in his Lackawanna corner, but Jim Keene dropped a million in the Hannibal & St. Joe deal. The financial success of a corner of course depends upon the marketing of the accumulated holdings at higher than cost, and the short interest has to be of some magnitude for that to happen easily.
In reality, very few of the major corners were profitable for the engineers behind them. Both of Commodore Vanderbilt’s Harlem corners paid out well, but he earned those millions dealing with a bunch of shady traders, corrupt lawmakers, and city officials who tried to cheat him. On the flip side, Jay Gould lost money in his Northwestern corner. Deacon S. V. White made a million from his Lackawanna corner, but Jim Keene lost a million in the Hannibal & St. Joe deal. The financial success of a corner really depends on selling the accumulated holdings for more than what they cost, and there needs to be a significant short interest for that to happen easily.
I used to wonder why corners were so popular among the big operators of a half-century ago. They were men of ability and experience, wide-awake and not prone to childlike trust in the philanthropy of their fellow traders. Yet they used to get stung with an astonishing frequency. A wise old broker told me that all the big operators of the ’60’s and ’70’s had one ambition, and that was to work a corner. In many cases this was the offspring of vanity; in others, of the desire for revenge. At all events, to be pointed out as the man who had successfully cornered this or the other stock was in reality recognition of brains, boldness and boodle. It gave the cornerer the right to be haughty. He accepted the plaudits of his fellows as fully earned. It was more than the prospective money profit that prompted the engineers of corners to do their damnedest. It was the vanity complex asserting itself among cold-blooded operators.
I used to wonder why corners were so popular among the big players from half a century ago. They were capable and experienced men, alert and not naive enough to trust the goodwill of their fellow traders. Yet, they often got burned with surprising regularity. A wise old broker told me that all the major players of the '60s and '70s had one goal, and that was to create a corner. In many cases, this stemmed from vanity; in others, from a desire for revenge. In any case, being recognized as the person who successfully cornered this or that stock was, in reality, a mark of intelligence, boldness, and substantial wealth. It gave the cornerer the right to be arrogant. He accepted the praise from his peers as completely deserved. It was more than just the potential financial gain that motivated those who orchestrated corners to go all out. It was the vanity complex coming to the surface among these cold-blooded operators.
Dog certainly ate dog in those days with relish and ease. I think I told you before that I have managed to escape being squeezed more than once, not because of the possession of a mysterious ticker-sense but because I can generally tell the moment the character of the buying in the stock makes it imprudent for me to be short of it. This I do by common-sense tests, which must have been tried in the old times also. Old Daniel Drew used to squeeze the boys with some frequency and make them pay high prices for the Erie “sheers” they had sold short to him. He was himself squeezed by Commodore Vanderbilt in Erie, and when old Drew242 begged for mercy the Commodore grimly quoted the Great Bear’s own deathless distich:
Dog definitely ate dog back then with enthusiasm and ease. I think I mentioned before that I've managed to avoid being cornered more than once, not because I have some mysterious intuition, but because I can usually tell when the buying behavior in the stocks makes it risky for me to short them. I do this using common-sense tests that must have been tested in the past as well. Old Daniel Drew used to squeeze the traders pretty often and made them pay high prices for the Erie “shears” they had shorted to him. He himself got squeezed by Commodore Vanderbilt in Erie, and when old Drew begged for mercy, the Commodore grimly quoted the Great Bear’s own famous couplet:
Wall Street remembers very little of an operator who for more than a generation was one of its Titans. His chief claim to immortality seems to be the phrase “watering stock.”
Wall Street doesn't remember much about an operator who was one of its Titans for over a generation. His main claim to fame seems to be the phrase "watering stock."
Addison G. Jerome was the acknowledged king of the Public Board in the spring of 1863. His market tips, they tell me, were considered as good as cash in bank. From all accounts he was a great trader and made millions. He was liberal, to the point of extravagance and had a great following in the Street—until Henry Keep, known as William the Silent, squeezed him out of all his millions in the Old Southern corner. Keep, by the way, was the brother-in-law of Gov. Roswell P. Flower.
Addison G. Jerome was the recognized king of the Public Board in the spring of 1863. People say his market tips were as reliable as cash in the bank. By all accounts, he was a fantastic trader and made millions. He was generous to the point of being extravagant, and he had a large following on Wall Street—until Henry Keep, known as William the Silent, pushed him out of all his millions in the Old Southern corner. By the way, Keep was the brother-in-law of Governor Roswell P. Flower.
In most of the old corners the manipulation consisted chiefly of not letting the other man know that you were cornering the stock which he was variously invited to sell short. It therefore was aimed chiefly at fellow professionals, for the general public does not take kindly to the short side of the account. The reasons that prompted these wise professionals to put out short lines in such stocks were pretty much the same as prompts them to do the same thing to-day. Apart from the selling by faith-breaking politicians in the Harlem corner of the Commodore, I gather from the stories I have read that the professional traders sold the stock because it was too high. And the reason they thought it was too high was that it never before had sold so high; and that made it too high to buy; and if it was too high to buy it was just right to sell. That sounds pretty modern, doesn’t it? They were thinking of the price, and the Commodore was thinking of the value! And so, for years afterwards, old-timers tell me that people used to say, “He went short of Harlem!” whenever they wished to describe abject poverty.
In most old corners, the strategy mainly involved not letting the other person know you were cornering the stock that they were invited to sell short. It was mostly aimed at other professionals, since the general public isn’t fond of short selling. The reasons that led these savvy professionals to take short positions in such stocks were pretty much the same as the reasons they do today. Aside from the selling by untrustworthy politicians in the Harlem corner of the Commodore, it seems from the stories I've read that the professional traders sold the stock because it was overpriced. They believed it was overpriced because it had never been sold at such a high price before; and since it was too high to buy, it was just right to sell. That sounds pretty contemporary, doesn’t it? They focused on the price, while the Commodore was focused on the value! Consequently, for many years afterwards, old-timers tell me that when people wanted to describe extreme poverty, they would say, “He went short of Harlem!”
243 Many years ago I happened to be speaking to one of Jay Gould’s old brokers. He assured me earnestly that Mr. Gould not only was a most unusual man—it was of him that old Daniel Drew shiveringly remarked, “His touch is Death!”—but that he was head and shoulders above all other manipulators past and present. He must have been a financial wizard indeed to have done what he did; there can be no question of that. Even at this distance I can see that he had an amazing knack for adapting himself to new conditions, and that is valuable in a trader. He varied his methods of attack and defense without a pang because he was more concerned with the manipulation of properties than with stock speculation. He manipulated for investment rather than for a market turn. He early saw that the big money was in owning the railroads instead of rigging their securities on the floor of the Stock Exchange. He utilised the stock market of course. But I suspect it was because that was the quickest and easiest way to quick and easy money and he needed many millions, just as old Collis P. Huntington was always hard up because he always needed twenty or thirty millions more than the bankers were willing to lend him. Vision without money means heartaches; with money, it means achievement; and that means power; and that means money; and that means achievement; and so on, over and over and over.
243 Many years ago, I was talking to one of Jay Gould’s former brokers. He earnestly assured me that Mr. Gould was not just an extraordinary man—it was him that old Daniel Drew nervously remarked, “His touch is Death!”—but that he was far superior to all other market manipulators, both past and present. He must have truly been a financial genius to achieve what he did; there’s no doubt about that. Even from this distance, I can see that he had an incredible talent for adapting to new situations, which is crucial for a trader. He changed his strategies for attack and defense without hesitation because he cared more about the manipulation of assets than stock speculation. He manipulated for investment rather than market fluctuations. He realized early on that the real profit was in owning the railroads instead of just playing with their stocks on the trading floor. He did use the stock market, of course, but I think it was mainly because it was the fastest way to make quick money, and he needed vast amounts, just like old Collis P. Huntington was always in need of twenty or thirty million more than the banks would lend him. Vision without money leads to heartaches; with money, it leads to achievement; and that leads to power; and that leads to money; and that leads to achievement; and so on, repeatedly.
Of course manipulation was not confined to the great figures of those days. There were scores of minor manipulators. I remember a story an old broker told me about the manners and morals of the early ’60’s. He said:
Of course, manipulation wasn't limited to the major players of that time. There were plenty of lesser manipulators. I remember a story an old broker shared with me about the behaviors and ethics of the early '60s. He said:
“The earliest recollection I have of Wall Street is of my first visit to the financial district. My father had some business to attend to there and for some reason or other took me with him. We came down Broadway and I remember turning off at Wall Street. We walked down Wall and just as we came to Broad or, rather, Nassau Street, to the corner where the Bankers’ Trust Company’s building now stands, I saw a crowd following two men. The first was walking eastward,244 trying to look unconcerned. He was followed by the other, a red-faced man who was wildly waving his hat with one hand and shaking the other fist in the air. He was yelling to beat the band: ‘Shylock! Shylock! What’s the price of money? Shylock! Shylock!’ I could see heads sticking out of windows. They didn’t have skyscrapers in those days, but I was sure the second- and third-story rubbernecks would tumble out. My father asked what was the matter, and somebody answered something I didn’t hear. I was too busy keeping a death clutch on my father’s hand so that the jostling wouldn’t separate us. The crowd was growing, as street crowds do, and I wasn’t comfortable. Wild-eyed men came running down from Nassau Street and up from Broad as well as east and west on Wall Street. After we finally got out of the jam my father explained to me that the man who was shouting ‘Shylock’ was So-and-So. I have forgotten the name, but he was the biggest operator in clique stocks in the city and was understood to have made—and lost—more money than any other man in Wall Street with the exception of Jacob Little. I remember Jacob Little’s name because I thought it was a funny name for a man to have. The other man, the Shylock, was a notorious locker-up of money. His name has also gone from me. But I remember he was tall and thin and pale. In those days the cliques used to lock up money by borrowing it or, rather, by reducing the amount available to Stock Exchange borrowers. They would borrow it and get a certified check. They wouldn’t actually take the money out and use it. Of course that was rigging. It was a form of manipulation, I think.”
The earliest memory I have of Wall Street is from my first visit to the financial district. My dad had some business there and, for some reason, took me along. We came down Broadway and I remember turning onto Wall Street. We walked down Wall and just as we reached Broad, or more like Nassau Street, to the corner where the Bankers’ Trust Company’s building is now, I saw a crowd following two men. The first man was walking east, trying to look casual. He was followed by a red-faced guy who was wildly waving his hat with one hand and shaking his fist in the air with the other. He was shouting loudly: “Shylock! Shylock! What’s the price of money? Shylock! Shylock!” I could see heads sticking out of windows. They didn’t have skyscrapers back then, but I was sure the people on the second and third floors would fall out. My dad asked what was going on, and someone replied with something I didn’t catch. I was too busy gripping my dad’s hand tightly to avoid being separated by the crowd. It was getting bigger, as street crowds do, and I felt uneasy. Wild-eyed men came running down from Nassau Street and up from Broad, as well as east and west on Wall Street. After we finally broke free from the crowd, my dad explained that the guy yelling “Shylock” was So-and-So. I forgot the name, but he was the biggest player in clique stocks in the city and was known to have made—and lost—more money than anyone else on Wall Street, except for Jacob Little. I remember Jacob Little's name because I thought it was a funny name for a guy. The other guy, the Shylock, was a notorious money hoarder. His name has slipped my mind too, but I remember he was tall, thin, and pale. Back then, cliques would hoard money by borrowing it or, rather, by reducing the amount available for Stock Exchange borrowers. They would borrow it and get a certified check. They wouldn’t actually take the money out and use it. Of course, that was rigging. I think it was a form of manipulation.
I agree with the old chap. It was a phase of manipulation that we don’t have nowadays.
I agree with the old guy. It was a time of manipulation that we don’t have today.
245
245
XX
I myself never spoke to any of the great stock manipulators that the Street still talks about. I don’t mean leaders; I mean manipulators. They were all before my time, although when I first came to New York, James R. Keene, greatest of them all, was in his prime. But I was a mere youngster then, exclusively concerned with duplicating, in a reputable broker’s office, the success I had enjoyed in the bucket shops of my native city. And, then, too, at the time Keene was busy with the U.S. Steel stocks—his manipulative masterpiece—I had no experience with manipulation, no real knowledge of it or of its value or meaning, and, for that matter, no great need of such knowledge. If I thought about it at all I suppose I must have regarded it as a well-dressed form of thimble-rigging, of which the lowbrow form was such tricks as had been tried on me in the bucket shops. Such talk as I since have heard on the subject has consisted in great part of surmises and suspicions; of guesses rather than intelligent analyses.
Me myself never talked to any of the major stock manipulators that people on Wall Street still discuss. I don’t mean the leaders; I mean the manipulators. They were all before my time, although when I first arrived in New York, James R. Keene, the greatest of them all, was at the height of his career. But I was just a kid back then, focused solely on replicating the success I had found in the bucket shops of my hometown while working in a reputable broker's office. Plus, when Keene was busy with the U.S. Steel stocks—his master manipulation— I had no experience with manipulation, no real understanding of it or its significance, and frankly, no real need for that knowledge. If I ever thought about it, I probably viewed it as a more sophisticated version of thimble-rigging, like the lowbrow tricks that had been pulled on me in the bucket shops. The discussions I’ve heard since about the topic have mostly been filled with guesses and suspicions; more speculation than thoughtful analysis.
More than one man who knew him well has told me that Keene was the boldest and most brilliant operator that ever worked in Wall Street. That is saying a great deal, for there have been some great traders. Their names are now all but forgotten, but nevertheless they were kings in their day—for a day! They were pulled up out of obscurity into the sunlight of financial fame by the ticker tape—and the little paper ribbon didn’t prove strong enough to keep them suspended246 there long enough for them to become historical fixtures. At all events Keene was by all odds the best manipulator of his day—and it was a long and exciting day.
More than one person who knew him well has told me that Keene was the boldest and most brilliant trader to ever work on Wall Street. That’s saying a lot, considering there have been some incredible traders. Their names are now mostly forgotten, but they were kings in their time—for a brief moment! They were lifted out of obscurity into the spotlight of financial fame by the ticker tape—and that little paper ribbon wasn't strong enough to keep them up there long enough for them to become part of history. Regardless, Keene was definitely the best manipulator of his time—and it was a long and thrilling time.
He capitalized his knowledge of the game, his experience as an operator and his talents when he sold his services to the Havemeyer brothers, who wanted him to develop a market for the Sugar stocks. He was broke at the time or he would have continued to trade on his own hook; and he was some plunger! He was successful with Sugar; made the shares trading favourites, and that made them easily vendible. After that, he was asked time and again to take charge of pools. I am told that in these pool operations he never asked nor accepted a fee, but paid for his share like the other members of the pool. The market conduct of the stock, of course, was exclusively in his charge. Often there was talk of treachery—on both sides. His feud with the Whitney-Ryan clique arose from such accusations. It is not difficult for a manipulator to be misunderstood by his associates. They don’t see his needs as he himself does. I know this from my own experience.
He made the most of his knowledge about the game, his experience as an operator, and his skills when he offered his services to the Havemeyer brothers, who wanted him to create a market for Sugar stocks. He was broke at the time, or else he would have kept trading on his own; and he was quite the risk-taker! He succeeded with Sugar, turning the shares into popular trading options, which made them easy to sell. After that, he was frequently asked to lead pools. I hear that in these pool operations, he never asked for or accepted a fee, but paid for his share just like the other members. Of course, he had complete control over how the stocks were traded. There were often rumors of betrayal—on both sides. His rivalry with the Whitney-Ryan group stemmed from such accusations. It's not hard for a manipulator to be misinterpreted by his peers. They don’t understand his needs the way he does. I know this from my own experience.
It is a matter of regret that Keene did not leave an accurate record of his greatest exploit—the successful manipulation of the U.S. Steel shares in the spring of 1901. As I understand it, Keene never had an interview with J. P. Morgan about it. Morgan’s firm dealt with or through Talbot J. Taylor & Co., at whose office Keene made his headquarters. Talbot Taylor was Keene’s son-in-law. I am assured that Keene’s fee for his work consisted of the pleasure he derived from the work. That he made millions trading in the market he helped to put up that spring is well known. He told a friend of mine that in the course of a few weeks he sold in the open market for the underwriters’ syndicate more than seven hundred and fifty thousand shares. Not bad when you consider two things: That they were new and untried stocks of a corporation whose capitalization was greater than the entire debt of the United States at that time; and second,247 that men like D. G. Reid, W. B. Leeds, the Moore brothers, Henry Phipps, H. C. Frick and the other Steel magnates also sold hundreds of thousands of shares to the public at the same time in the same market that Keene helped to create.
It’s unfortunate that Keene didn’t leave a detailed account of his biggest achievement—the successful handling of U.S. Steel shares in the spring of 1901. As far as I know, Keene never spoke with J. P. Morgan about it. Morgan’s firm worked with or through Talbot J. Taylor & Co., where Keene operated from. Talbot Taylor was Keene’s son-in-law. I've been told that Keene’s reward for his efforts was simply the enjoyment he got from the work. It’s well-known that he made millions trading in the market he helped establish that spring. He mentioned to a friend of mine that over a few weeks, he sold more than seven hundred and fifty thousand shares on behalf of the underwriters’ syndicate in the open market. Not bad considering two things: first, these were new and untested stocks from a corporation whose market value exceeded the total debt of the United States at that time; and second,247 that people like D. G. Reid, W. B. Leeds, the Moore brothers, Henry Phipps, H. C. Frick, and other Steel tycoons were also selling hundreds of thousands of shares to the public at the same time in the same market that Keene helped to create.
Of course, general conditions favoured him. Not only actual business but sentiment and his unlimited financial backing made possible his success. What we had was not merely a big bull market but a boom and a state of mind not likely to be seen again. The undigested-securities panic came later, when Steel common, which Keene had marked up to 55 in 1901, sold at 10 in 1903 and at 8⅞ in 1904.
Of course, the general conditions were in his favor. It wasn't just the actual business but also the sentiment and his unlimited financial support that made his success possible. What we experienced was not just a strong bull market but a boom and a mindset that we're unlikely to see again. The panic over undigested securities came later when Steel common, which Keene had pushed up to 55 in 1901, dropped to 10 in 1903 and 8⅞ in 1904.
We can’t analyse Keene’s manipulative campaigns. His books are not available; the adequately detailed record is nonexistent. For example, it would be interesting to see how he worked in Amalgamated Copper. H. H. Rogers and William Rockefeller had tried to dispose of their surplus stock in the market and had failed. Finally they asked Keene to market their line, and he agreed. Bear in mind that H. H. Rogers was one of the ablest business men of his day in Wall Street and that William Rockefeller was the boldest speculator of the entire Standard Oil coterie. They had practically unlimited resources and vast prestige as well as years of experience in the stock-market game. And yet they had to go to Keene. I mention this to show you that there are some tasks which it requires a specialist to perform. Here was a widely touted stock, sponsored by America’s greatest capitalists, that could not be sold except at a great sacrifice of money and prestige. Rogers and Rockefeller were intelligent enough to decide that Keene alone might help them.
We can’t analyze Keene’s manipulative campaigns. His books aren’t available; there’s no detailed record. For example, it would be interesting to see how he operated in Amalgamated Copper. H. H. Rogers and William Rockefeller had tried to sell their surplus stock in the market and had failed. Eventually, they reached out to Keene to handle it, and he agreed. Keep in mind that H. H. Rogers was one of the most capable businessmen of his time on Wall Street, and William Rockefeller was the boldest speculator in the entire Standard Oil group. They had practically unlimited resources, immense prestige, and years of experience in the stock market. Yet, they had to turn to Keene. I mention this to highlight that some tasks require a specialist to tackle. Here was a widely promoted stock, backed by America’s top capitalists, that couldn’t be sold without significant losses in both money and prestige. Rogers and Rockefeller were smart enough to recognize that only Keene could help them.
Keene began to work at once. He had a bull market to work in and sold two hundred and twenty thousand shares of Amalgamated at around par. After he disposed of the insiders’ line the public kept on buying and the price went ten points higher. Indeed the insiders got bullish on the stock they had sold when they saw how eagerly the public was taking it. There was a story that Rogers actually advised248 Keene to go long of Amalgamated. It is scarcely credible that Rogers meant to unload on Keene. He was too shrewd a man not to know that Keene was no bleating lamb. Keene worked as he always did—that is, doing his big selling on the way down after the big rise. Of course his tactical moves were directed by his needs and by the minor currents that changed from day to day. In the stock market, as in warfare, it is well to keep in mind the difference between strategy and tactics.
Keene got to work right away. He had a hot market to capitalize on and sold two hundred and twenty thousand shares of Amalgamated at around the initial price. After he sold the insiders’ shares, the public continued to buy, pushing the price up by ten points. In fact, the insiders became optimistic about the stock they had sold when they noticed how eagerly the public was snapping it up. There was even a rumor that Rogers suggested to Keene to take a long position on Amalgamated. It's hard to believe that Rogers intended to take advantage of Keene. He was too smart not to realize that Keene wasn’t an easy target. Keene operated as he always did—meaning, he did his major selling on the way down after the big rise. Naturally, his strategic moves were influenced by his own needs and the shifting market dynamics that varied day by day. In the stock market, just like in warfare, it’s important to understand the difference between strategy and tactics.
One of Keene’s confidential men—he is the best fly fisherman I know—told me only the other day that during the Amalgamated campaign Keene would find himself almost out of stock one day—that is, out of the stock he had been forced to take in marking up the price; and on the next day he would buy back thousands of shares. On the day after that, he would sell on balance. Then he would leave the market absolutely alone, to see how it would take care of itself and also to accustom it to do so. When it came to the actual marketing of the line he did what I told you: he sold it on the way down. The trading public is always looking for a rally, and, besides, there is the covering by the shorts.
One of Keene’s trusted guys—he's the best fly fisherman I know—mentioned to me just the other day that during the Amalgamated campaign, Keene often found himself almost out of stock one day—that is, out of the shares he had to buy in order to raise the price; and the next day he would buy back thousands of shares. On the day after that, he would sell them off. Then, he would completely step away from the market to see how it would settle itself and also to train it to do so. When it came to actually selling the shares, he did what I told you: he sold them on the way down. The trading public is always hoping for a rally, and plus, there’s the covering by the shorts.
The man who was closest to Keene during that deal told me that after Keene sold the Rogers-Rockefeller line for something like twenty or twenty-five million dollars in cash Rogers sent him a check for two hundred thousand. This reminds you of the millionaire’s wife who gave the Metropolitan Opera House scrub-woman fifty cents reward for finding the one-hundred-thousand-dollar pearl necklace. Keene sent the check back with a polite note saying he was not a stock broker and that he was glad to have been of some service to them. They kept the check and wrote him that they would be glad to work with him again. Shortly after that it was that H. H. Rogers gave Keene the friendly tip to buy Amalgamated at around 130!
The man who was closest to Keene during that deal told me that after Keene sold the Rogers-Rockefeller line for about twenty or twenty-five million dollars in cash, Rogers sent him a check for two hundred thousand. This reminds you of the millionaire’s wife who gave the Metropolitan Opera House cleaning lady fifty cents as a reward for finding the one-hundred-thousand-dollar pearl necklace. Keene returned the check with a polite note saying he wasn’t a stockbroker and that he was glad to have been of some help to them. They kept the check and replied that they would be happy to work with him again. Shortly after that, H. H. Rogers gave Keene the friendly tip to buy Amalgamated at around 130!
A brilliant operator, James R. Keene! His private secretary told me that when the market was going his way Mr. Keene249 was irascible; and those who knew him say his irascibility was expressed in sardonic phrases that lingered long in the memory of his hearers. But when he was losing he was in the best of humour, a polished man of the world, agreeable, epigrammatic, interesting.
A brilliant operator, James R. Keene! His private secretary told me that when the market was going his way, Mr. Keene249 was easily irritated; and those who knew him say his irritation was conveyed in sardonic remarks that stuck in the minds of his listeners. But when he was losing, he was in the best of moods, a refined man of the world, charming, witty, and engaging.
He had in superlative degree the qualities of mind that are associated with successful speculators anywhere. That he did not argue with the tape is plain. He was utterly fearless but never reckless. He could and did turn in a twinkling, if he found he was wrong.
He had the top-notch qualities of mind that successful investors have everywhere. It's clear that he didn’t argue with the market. He was completely fearless but never careless. He could and would change direction in an instant if he realized he was mistaken.
Since his day there have been so many changes in Stock Exchange rules and so much more rigorous enforcement of old rules, so many new taxes on stock sales and profits, and so on, that the game seems different. Devices that Keene could use with skill and profit can no longer be utilised. Also, we are assured, the business morality of Wall Street is on a higher plane. Nevertheless it is fair to say that in any period of our financial history Keene would have been a great manipulator because he was a great stock operator and knew the game of speculation from the ground up. He achieved what he did because conditions at the time permitted him to do so. He would have been as successful in his undertakings in 1922 as he was in 1901 or in 1876, when he first came to New York from California and made nine million dollars in two years. There are men whose gait is far quicker than the mob’s. They are bound to lead—no matter how much the mob changes.
Since his time, there have been so many changes in Stock Exchange rules and much stricter enforcement of old rules, along with new taxes on stock sales and profits, that the game feels different. Tactics that Keene could skillfully and profitably use can no longer be employed. We're also told that the business ethics on Wall Street have improved. Still, it's fair to say that in any era of our financial history, Keene would have been a great manipulator because he was an exceptional stock operator who understood the game of speculation inside and out. He achieved what he did because the conditions at the time allowed him to do so. He would have been just as successful in his ventures in 1922 as he was in 1901 or in 1876 when he first arrived in New York from California and made nine million dollars in two years. There are people whose pace is much faster than the crowd’s. They are destined to lead—no matter how much the crowd changes.
As a matter of fact, the change is by no means as radical as you’d imagine. The rewards are not so great, for it is no longer pioneer work and therefore it is not pioneer’s pay. But in certain respects manipulation is easier than it was; in other ways much harder than in Keene’s day.
Actually, the change isn’t as drastic as you might think. The benefits aren’t as significant, since it’s no longer groundbreaking work, and thus it doesn’t come with the same kind of pay. However, in some ways, manipulating things is easier now than it was back then; in other ways, it’s much tougher than it was in Keene’s time.
There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape. The tape should tell the story the manipulator wishes its readers to see. The truer the story the more convincing it250 is bound to be, and the more convincing it is the better the advertising is. A manipulator to-day, for instance, has not only to make a stock look strong but also to make it be strong. Manipulation therefore must be based on sound trading principles. That is what made Keene such a marvellous manipulator; he was a consummate trader to begin with.
There’s no denying that advertising is an art, and manipulation is the art of advertising using the medium of tape. The tape should convey the story that the manipulator wants its audience to see. The truer the story, the more convincing it will be, and the more convincing it is, the better the advertising. A modern manipulator, for example, has to not only make a stock appear strong but also make it genuinely strong. Therefore, manipulation must be grounded in solid trading principles. That’s what made Keene such an incredible manipulator; he was an exceptional trader right from the start.
The word “manipulation” has come to have an ugly sound. It needs an alias. I do not think there is anything so very mysterious or crooked about the process itself when it has for an object the selling of a stock in bulk, provided, of course, that such operations are not accompanied by misrepresentation. There is little question that a manipulator necessarily seeks his buyers among speculators. He turns to men who are looking for big returns on their capital and are therefore willing to run a greater than normal business risk. I can’t have much sympathy for the man who, knowing this, nevertheless blames others for his own failure to make easy money. He is a devil of a clever fellow when he wins. But when he loses money the other fellow was a crook; a manipulator! In such moments and from such lips the word connotes the use of marked cards. But this is not so.
The word “manipulation” has a negative connotation now. It needs a better term. I don’t believe there’s anything particularly mysterious or dishonest about the process itself when the goal is to sell a large amount of stock, as long as it isn’t accompanied by any deceit. It’s clear that a manipulator usually looks for buyers among speculators. He targets people who are seeking high returns on their investments and are therefore willing to take on more business risk than usual. I can't feel much sympathy for someone who, knowing this, still blames others for not making easy money. He’s a really clever guy when he wins. But when he loses money, he claims the other person is a crook; a manipulator! In those moments and from those people, the term suggests cheating. But that's not the case.
Usually the object of manipulation is to develop marketability—that is, the ability to dispose of fair-sized blocks at some price at any time. Of course a pool, by reason of a reversal of general market conditions, may find itself unable to sell except at a sacrifice too great to be pleasing. They then may decide to employ a professional, believing that his skill and experience will enable him to conduct an orderly retreat instead of suffering an appalling rout.
Usually, the goal of manipulation is to increase marketability—that is, the ability to sell significant amounts at a reasonable price whenever needed. Of course, a group, due to a shift in overall market conditions, might find itself unable to sell without taking a loss that's too painful to accept. They may then choose to hire a professional, thinking that his expertise and experience will help manage a controlled exit instead of facing a disastrous collapse.
You will notice that I do not speak of manipulation designed to permit considerable accumulation of a stock as cheaply as possible, as, for instance, in buying for control, because this does not happen often nowadays.
You’ll see that I don’t talk about manipulation intended to allow a significant buildup of a stock as cheaply as possible, like when buying for control, because that doesn’t happen much these days.
When Jay Gould wished to cinch his control of Western Union and decided to buy a big block of the stock, Washington E. Connor, who had not been seen on the floor of the251 Stock Exchange for years, suddenly showed up in person at the Western Union Post. He began to bid for Western Union. The traders to a man laughed—at his stupidity in thinking them so simple—and they cheerfully sold him all the stock he wanted to buy. It was too raw a trick, to think he could put up the price by acting as though Mr. Gould wanted to buy Western Union. Was that manipulation? I think I can only answer that by saying “No; and yes!”
When Jay Gould wanted to secure his control of Western Union and decided to purchase a large amount of stock, Washington E. Connor, who hadn’t been seen on the Stock Exchange floor for years, unexpectedly showed up in person at the Western Union Post. He started bidding for Western Union stock. The traders all laughed—at his naivety for thinking they were so gullible—and happily sold him all the stock he wanted to buy. It was such an obvious scheme to think he could drive up the price by pretending that Mr. Gould wanted to buy Western Union. Was that manipulation? I can only respond by saying “No; and yes!”
In the majority of cases the object of manipulation is, as I said, to sell stock to the public at the best possible price. It is not alone a question of selling but of distributing. It is obviously better in every way for a stock to be held by a thousand people than by one man—better for the market in it. So it is not alone the sale at a good price but the character of the distribution that a manipulator must consider.
In most cases, the goal of manipulation is, as I mentioned, to sell stock to the public for the best possible price. It’s not just about selling; it's also about distributing. It's clearly better overall for a stock to be owned by a thousand people rather than just one—it's better for the market, too. So, a manipulator has to think not only about selling at a good price but also about how the distribution looks.
There is no sense in marking up the price to a very high level if you cannot induce the public to take it off your hands later. Whenever inexperienced manipulators try to unload at the top and fail, old-timers look mighty wise and tell you that you can lead a horse to water but you cannot make him drink. Original devils! As a matter of fact, it is well to remember a rule of manipulation, a rule that Keene and his able predecessors well knew. It is this: Stocks are manipulated to the highest point possible and then sold to the public on the way down.
There’s no point in jacking up the price to an extreme level if you can’t get the public to buy it later. When inexperienced traders try to sell off at the peak and fail, the veterans look really smart and say you can lead a horse to water but can’t make it drink. Original devils! It’s important to keep in mind a rule of trading that Keene and his skilled predecessors understood well. It’s this: Stocks are pushed to the highest point possible and then sold to the public as they drop.
Let me begin at the beginning. Assume that there is some one—an underwriting syndicate or a pool or an individual—that has a block of stock which it is desired to sell at the best price possible. It is a stock duly listed on the New York Stock Exchange. The best place for selling it ought to be the open market, and the best buyer ought to be the general public. The negotiations for the sale are in charge of a man. He—or some present or former associate—has tried to sell the stock on the Stock Exchange and has not succeeded. He is—or soon becomes—sufficiently familiar with stock-market operations to realise that more experience and greater aptitude252 for the work are needed than he possesses. He knows personally or by hearsay several men who have been successful in their handling of similar deals, and he decides to avail himself of their professional skill. He seeks one of them as he would seek a physician if he were ill or an engineer if he needed that kind of expert.
Let me start from the beginning. Imagine there’s someone—a syndicate, a pool, or an individual—with a block of stock they want to sell for the best possible price. This stock is officially listed on the New York Stock Exchange. The ideal place to sell it should be the open market, and the best buyers should be the general public. A man is in charge of the sale negotiations. He—or someone he knows—has tried to sell the stock on the Stock Exchange but hasn’t been successful. He is—or soon becomes—aware enough of stock market operations to understand that he lacks the experience and skills needed for this work. He knows a few people—either personally or by hearsay—who have successfully managed similar deals, and he decides to seek out their professional expertise. He approaches one of them as he would look for a doctor if he were sick or an engineer if he required that type of specialist.
Suppose he has heard of me as a man who knows the game. Well, I take it that he tries to find out all he can about me. He then arranges for an interview, and in due time calls at my office.
Suppose he’s heard about me as someone who knows the game. Well, I assume he tries to learn everything he can about me. He then sets up a meeting and eventually comes to my office.
Of course, the chances are that I know about the stock and what it represents. It is my business to know. That is how I make my living. My visitor tells me what he and his associates wish to do, and asks me to undertake the deal.
Of course, it’s likely that I know about the stock and what it stands for. It’s my job to know. That’s how I earn my living. My visitor explains what he and his associates want to do and asks me to handle the deal.
It is then my turn to talk. I ask for whatever information I deem necessary to give me a clear understanding of what I am asked to undertake. I determine the value and estimate the market possibilities of that stock. That and my reading of current conditions in turn help me to gauge the likelihood of success for the proposed operation.
It’s my turn to speak. I ask for any information I think I need to fully understand what I’m being asked to do. I assess the value and estimate the market potential of that stock. This, along with my understanding of current conditions, helps me evaluate the chances of success for the proposed operation.
If my information inclines me to a favourable view I accept the proposition and tell him then and there what my terms will be for my services. If he in turn accepts my terms—the honorarium and the conditions—I begin my work at once.
If my information leads me to a positive perspective, I agree to the proposal and inform him right then and there what my terms will be for my services. If he accepts my terms—the payment and the conditions—I start my work immediately.
I generally ask and receive calls on a block of stock. I insist upon graduated calls as the fairest to all concerned. The price of the call begins at a little below the prevailing market price and goes up; say, for example, that I get calls on one hundred thousand shares and the stock is quoted at 40. I begin with a call for some thousands of shares at 35, another at 37, another at 40, and at 45 and 50, and so on up to 75 or 80.
I typically ask for and receive calls on a chunk of stock. I believe graduated calls are the fairest for everyone involved. The call price starts slightly below the current market price and increases; for instance, if I get calls on one hundred thousand shares and the stock is priced at 40, I start with a call for a few thousand shares at 35, then another at 37, another at 40, and then at 45 and 50, continuing up to 75 or 80.
If as the result of my professional work—my manipulation—the price goes up, and if at the highest level there is a good demand for the stock so that I can sell fair-sized blocks253 of it I of course call the stock. I am making money; but so are my clients making money. This is as it should be. If my skill is what they are paying for they ought to get value. Of course, there are times when a pool may be wound up at a loss, but that is seldom, for I do not undertake the work unless I see my way clear to a profit. This year I was not so fortunate in one or two deals, and I did not make a profit. There are reasons, but that is another story, to be told later—perhaps.
If my professional work—the way I handle things—causes the price to go up, and there's strong demand at the highest level so I can sell decent amounts of it, then I’ll definitely call the stock. I’m making money, and so are my clients. That’s how it should be. If they’re paying for my expertise, they deserve to get value. Of course, there are times when a pool might end at a loss, but that's rare because I won’t take on the work unless I see a clear path to profit. This year, I wasn't as lucky in a couple of deals, and I didn't make a profit. There are reasons for that, but that’s another story to tell—maybe later.
The first step in a bull movement in a stock is to advertise the fact that there is a bull movement on. Sounds silly, doesn’t it? Well, think a moment. It isn’t as silly as it sounded, is it? The most effective way to advertise what, in effect, are your honourable intentions is to make the stock active and strong. After all is said and done, the greatest publicity agent in the wide world is the ticker, and by far the best advertising medium is the tape. I do not need to put out any literature for my clients. I do not have to inform the daily press as to the value of the stock or to work the financial reviews for notices about the company’s prospects. Neither do I have to get a following. I accomplish all these highly desirable things by merely making the stock active. When there is activity there is a synchronous demand for explanations; and that means, of course, that the necessary reasons—for publication—supply themselves without the slightest aid from me.
The first step in a stock's upward trend is to promote the fact that there's an upward trend happening. Sounds a bit ridiculous, right? But think about it for a second. It’s not as silly as it first seemed, is it? The most effective way to showcase your genuine intentions is to make the stock lively and robust. After all’s said and done, the best publicity tool in the world is the ticker, and the most effective advertising medium is the tape. I don’t need to create any brochures for my clients. I don’t have to inform the daily press about the stock’s value or try to get financial publications to write about the company’s outlook. I also don’t need to build a following. I achieve all these important goals simply by making the stock active. When there’s activity, there’s a simultaneous demand for explanations; and that means, of course, that the necessary reasons—for publication—come up naturally without any help from me.
Activity is all that the floor traders ask. They will buy or sell any stock at any level if only there is a free market for it. They will deal in thousands of shares wherever they see activity, and their aggregate capacity is considerable. It necessarily happens that they constitute the manipulator’s first crop of buyers. They will follow you all the way up and they thus are a great help at all the stages of the operation. I understand that James R. Keene used habitually to employ the most active of the room traders, both to conceal the source of the manipulation and also because he knew that254 they were by far the best business-spreaders and tip-distributors. He often gave calls to them—verbal calls—above the market, so that they might do some helpful work before they could cash in. He made them earn their profit. To get a professional following I myself have never had to do more than to make a stock active. Traders don’t ask for more. It is well, of course, to remember that these professionals on the floor of the Exchange buy stocks with the intention of selling them at a profit. They do not insist on its being a big profit; but it must be a quick profit.
Activity is all that the floor traders want. They will buy or sell any stock at any price as long as there’s a free market for it. They’ll deal in thousands of shares wherever they see action, and their total capacity is significant. It naturally happens that they are the first group of buyers for manipulators. They will follow you all the way up, making them a great help at all stages of the operation. I understand that James R. Keene typically employed the most active room traders, both to hide the source of the manipulation and because he knew they were the best at spreading business and sharing tips. He often gave them verbal signals above the market so they could do some helpful work before they cashed in. He made them earn their profit. To gain a professional following, I’ve never had to do more than make a stock active. Traders don’t ask for anything more. It’s important to remember that these professionals on the Exchange floor buy stocks intending to sell them for a profit. They don’t need it to be a big profit; it just has to be a quick one.
I make the stock active in order to draw the attention of speculators to it, for the reasons I have given. I buy it and I sell it and the traders follow suit. The selling pressure is not apt to be strong where a man has as much speculatively held stock sewed up—in calls—as I insist on having. The buying, therefore, prevails over the selling, and the public follows the lead not so much of the manipulator as of the room traders. It comes in as a buyer. This highly desirable demand I fill—that is, I sell stock on balance. If the demand is what it ought to be it will absorb more than the amount of stock I was compelled to accumulate in the earlier stages of the manipulation; and when this happens I sell the stock short—that is, technically. In other words, I sell more stock than I actually hold. It is perfectly safe for me to do so since I am really selling against my calls. Of course, when the demand from the public slackens, the stock ceases to advance. Then I wait.
I activate the stock to grab the attention of speculators for the reasons I've mentioned. I buy and sell it, and the traders follow my lead. The selling pressure isn't likely to be strong when I hold so much stock in options, as I insist on doing. Therefore, buying outweighs selling, and the public tends to follow the actions of room traders rather than the manipulator. They come in as buyers. I fulfill this desirable demand, meaning I sell stock overall. If the demand is strong enough, it will absorb more than the amount of stock I had to gather in the early stages of the manipulation; and when that happens, I short sell the stock—technically speaking. In other words, I sell more stock than I actually own. It's perfectly safe for me to do this since I'm essentially selling against my options. Of course, when public demand slows down, the stock stops rising. Then I wait.
Say, then, that the stock has ceased to advance. There comes a weak day. The entire market may develop a reactionary tendency or some sharp-eyed trader may perceive that there are no buying orders to speak of in my stock, and he sells it, and his fellows follow. Whatever the reason may be, my stock starts to go down. Well, I begin to buy it. I give it the support that a stock ought to have if it is in good odour with its own sponsors. And more: I am able to support it without accumulating it—that is, without increasing the255 amount I shall have to sell later on. Observe that I do this without decreasing my financial resources. Of course what I am really doing is covering stock I sold short at higher prices when the demand from the public or from the traders or from both enabled me to do it. It is always well to make it plain to the traders—and to the public, also—that there is a demand for the stock on the way down. That tends to check both reckless short selling by the professionals and liquidation by frightened holders—which is the selling you usually see when a stock gets weaker and weaker, which in turn is what a stock does when it is not supported. These covering purchases of mine constitute what I call the stabilising process.
So, let’s say the stock price has stopped going up. One day, the market might take a downturn, or some sharp trader may notice that there aren’t many buying orders for my stock, and they sell it, leading others to follow suit. Whatever the reason, my stock starts to drop. That’s when I step in to buy it. I provide the support that a stock should have if it’s viewed positively by its backers. What’s more, I can support it without accumulating more shares—that is, without increasing the amount I’ll need to sell later. Notice that I do this without diminishing my financial resources. Essentially, I’m covering the shares I sold short at higher prices when the demand from the public or traders—or both—allowed me to do so. It's important to make it clear to traders—and to the public, too—that there's demand for the stock even as it declines. This helps to curb reckless short selling by professionals and panic selling by nervous holders, which is the kind of selling you usually see when a stock weakens further. This drop occurs when a stock isn’t supported. These buying actions of mine are what I refer to as the stabilizing process.
As the market broadens I of course sell stock on the way up, but never enough to check the rise. This is in strict accordance with my stabilising plans. It is obvious that the more stock I sell on a reasonable and orderly advance the more I encourage the conservative speculators, who are more numerous than the reckless room traders; and in addition the more support I shall be able to give to the stock on the inevitable weak days. By always being short I always am in a position to support the stock without danger to myself. As a rule I begin my selling at a price that will show me a profit. But I often sell without having a profit, simply to create or to increase what I may call my riskless buying power. My business is not alone to put up the price or to sell a big block of stock for a client but to make money for myself. That is why I do not ask my clients to finance my operations. My fee is contingent upon my success.
As the market expands, I naturally sell shares as they go up, but never enough to hinder the rise. This is in line with my stabilization strategy. It's clear that the more shares I sell on a steady and orderly climb, the more I attract conservative traders, who outnumber the riskier room traders; plus, it allows me to provide more support to the stock on those unavoidable down days. By consistently being short, I can always support the stock without putting myself at risk. Generally, I start selling at a price that yields me a profit. However, I often sell even when I'm not in the green, just to create or boost what I call my riskless buying power. My job is not just to drive up the price or sell a large block of stock for a client, but to make money for myself. That’s why I don’t ask my clients to fund my trades. My fee depends on my success.
Of course what I have described is not my invariable practice. I neither have nor adhere to an inflexible system. I modify my terms and conditions according to circumstances.
Of course, what I described isn't my consistent routine. I don’t have or stick to a strict system. I adjust my terms and conditions based on the circumstances.
A stock which it is desired to distribute should be manipulated to the highest possible point and then sold. I repeat this both because it is fundamental and because the public apparently believes that the selling is all done at the top.256 Sometimes a stock gets waterlogged, as it were; it doesn’t go up. That is the time to sell. The price naturally will go down on your selling rather further than you wish, but you can generally nurse it back. As long as a stock that I am manipulating goes up on my buying I know I am hunky, and if need be I buy it with confidence and use my own money without fear—precisely as I would any other stock that acts the same way. It is the line of least resistance. You remember my trading theories about that line, don’t you? Well, when the price line of least resistance is established I follow it, not because I am manipulating that particular stock at that particular moment but because I am a stock operator at all times.
A stock that you want to distribute should be pushed up to the highest possible level and then sold. I mention this again because it's fundamental, and it seems the public believes all selling occurs at the peak.256 Sometimes a stock becomes stagnant; it doesn’t increase in value. That’s the time to sell. Naturally, the price will drop further than you want due to your selling, but you can usually bring it back. As long as a stock I'm working with rises when I buy it, I know I'm in a good position, and if necessary, I confidently buy it with my own money—just like I would with any other stock that behaves similarly. It's the path of least resistance. You remember my trading theories about that path, right? When the price path of least resistance is set, I follow it, not because I'm manipulating that specific stock at that exact moment, but because I'm always a stock trader.
When my buying does not put the stock up I stop buying and then proceed to sell it down; and that also is exactly what I would do with that same stock if I did not happen to be manipulating it. The principal marketing of the stock, as you know, is done on the way down. It is perfectly astonishing how much stock a man can get rid of on a decline.
When my buying doesn't raise the stock price, I stop buying and then start selling it off; and that's exactly what I would do with that same stock if I weren't managing it. As you know, most stock trading happens when the price is going down. It's truly amazing how much stock someone can unload during a decline.
I repeat that at no time during the manipulation do I forget to be a stock trader. My problems as a manipulator, after all, are the same that confront me as an operator. All manipulation comes to an end when the manipulator cannot make a stock do what he wants it to do. When the stock you are manipulating doesn’t act as it should, quit. Don’t argue with the tape. Do not seek to lure the profit back. Quit while the quitting is good—and cheap.
I’ll say it again: I never forget that I'm a stock trader while I'm manipulating the market. My challenges as a manipulator are the same ones I face as an operator. Manipulation ends when I can't get a stock to behave as I want it to. If the stock you're manipulating isn't performing as expected, just stop. Don't argue with the market. Don't try to coax the profits back. Quit while it's still favorable—and cost-effective.
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XXI
I am well aware that all these generalities do not sound especially impressive. Generalities seldom do. Possibly I may succeed better if I give a concrete example. I’ll tell you how I marked up the price of a stock 30 points, and in so doing accumulated only seven thousand shares and developed a market that would absorb almost any amount of stock.
I got it. that all these general statements don't sound particularly impressive. General statements rarely do. I might do better if I provide a specific example. Let me explain how I raised the price of a stock by 30 points, and in the process, gathered only seven thousand shares and created a market that could take in almost any amount of stock.
It was Imperial Steel. The stock had been brought out by reputable people and it had been fairly well tipped as a property of value. About 30 per cent of the capital stock was placed with the general public through various Wall Street houses, but there had been no significant activity in the shares after they were listed. From time to time somebody would ask about it and one or another insider—members of the original underwriting syndicate—would say that the company’s earnings were better than expected and the prospects more than encouraging. This was true enough and very good as far as it went, but not exactly thrilling. The speculative appeal was absent, and from the investor’s point of view the price stability and dividend permanency of the stock were not yet demonstrated. It was a stock that never behaved sensationally. It was so gentlemanly that no corroborative rise ever followed the insiders’ eminently truthful reports. On the other hand, neither did the price decline.
It was Imperial Steel. The stock had been introduced by reputable people and was considered to be a valuable asset. About 30 percent of the capital stock was sold to the public through various Wall Street firms, but there had been no major activity in the shares after they were listed. Occasionally someone would inquire about it, and one of the insiders—members of the original underwriting group—would say that the company’s earnings were better than expected and the outlook was more than promising. This was true enough and good as far as it went, but not exactly exciting. There was no speculative appeal, and from the investor’s perspective, the price stability and reliability of the dividend had not yet been proven. It was a stock that never acted dramatically. It was so proper that no confirming rise followed the insiders’ completely truthful reports. On the flip side, the price didn’t decline either.
Imperial Steel remained unhonoured and unsung and untipped, content to be one of those stocks that don’t go down because nobody sells and that nobody sells because nobody258 likes to go short of a stock that is not well distributed; the seller is too much at the mercy of the loaded-up inside clique. Similarly, there is no inducement to buy such a stock. To the investor Imperial Steel therefore remained a speculation. To the speculator it was a dead one—the kind that makes an investor of you against your will by the simple expedient of falling into a trance the moment you go long of it. The chap who is compelled to lug a corpse a year or two always loses more than the original cost of the deceased; he is sure to find himself tied up with it when some really good things come his way.
Imperial Steel stayed overlooked and unappreciated, not attracting any tips, content to be one of those stocks that don’t drop in value because nobody sells, and nobody sells because no one wants to bet against a stock that isn't widely held; sellers are too vulnerable to the insider group that holds most of the shares. Likewise, there’s no incentive to buy such a stock. For investors, Imperial Steel was just a gamble. For speculators, it was a dead investment—the kind that turns you into an unwilling investor simply by making you zone out the moment you buy it. The person stuck carrying a dead investment for a year or two typically loses more than what they originally paid; they'll definitely find themselves stuck with it when some genuinely good opportunities come along.
One day the foremost member of the Imperial Steel syndicate, acting for himself and associates, came to see me. They wished to create a market for the stock, of which they controlled the undistributed 70 per cent. They wanted me to dispose of their holdings at better prices than they thought they would obtain if they tried to sell in the open market. They wanted to know on what terms I would undertake the job.
One day, the top member of the Imperial Steel syndicate, representing himself and his associates, came to meet with me. They wanted to establish a market for the stock, of which they controlled 70 percent that hadn’t been distributed. They were hoping I could sell their shares at better prices than they believed they could get by selling in the open market. They asked me what terms I would need to take on the job.
I told him that I would let him know in a few days. Then I looked into the property. I had experts go over the various departments of the company—industrial, commercial and financial. They made reports to me which were unbiased. I wasn’t looking for the good or the bad points, but for the facts, such as they were.
I told him I’d get back to him in a few days. Then I looked into the property. I had experts review the different parts of the company—industrial, commercial, and financial. They submitted reports to me that were objective. I wasn't focused on finding the positives or negatives, just the facts, however they were.
The reports showed that it was a valuable property. The prospects justified purchases of the stock at the prevailing market price—if the investor were willing to wait a little. Under the circumstances an advance in the price would in reality be the commonest and most legitimate of all market movements—to wit, the process of discounting the future. There was therefore no reason that I could see why I should not conscientiously and confidently undertake the bull manipulation of Imperial Steel.
The reports indicated that it was a valuable asset. The potential justified buying the stock at the current market price—if the investor was willing to be patient. Given the situation, a price increase would actually be the most usual and legitimate of all market movements—namely, the process of anticipating future value. Therefore, I couldn’t see any reason why I shouldn’t sincerely and confidently engage in the bullish manipulation of Imperial Steel.
I let my man know my mind and he called at my office to talk the deal over in detail. I told him what my terms were.259 For my services I asked no cash, but calls on one hundred thousand shares of the Imperial Steel stock. The price of the calls ran up from 70 to 100. That may seem like a big fee to some. But they should consider that the insiders were certain they themselves could not sell one hundred thousand shares, or even fifty thousand shares, at 70. There was no market for the stock. All the talk about wonderful earnings and excellent prospects had not brought in buyers, not to any great extent. In addition, I could not get my fee in cash without my clients first making some millions of dollars. What I stood to make was not an exorbitant selling commission. It was a fair contingent fee.
I let my partner know what I was thinking, and he came by my office to discuss the deal in detail. I told him my terms.259 For my services, I didn’t ask for cash, but for options on one hundred thousand shares of Imperial Steel stock. The price of the options went up from 70 to 100. That might seem like a big fee to some, but they needed to realize that the insiders were confident they couldn’t sell one hundred thousand shares, or even fifty thousand shares, at 70. There was no market for the stock. All the talk about impressive earnings and great prospects hadn’t attracted buyers, at least not in any significant way. Plus, I couldn’t get my fee in cash without my clients first making several million dollars. What I was set to earn wasn’t an outrageous selling commission. It was a reasonable contingent fee.
Knowing that the stock had real value and that general market conditions were bullish and therefore favourable for an advance in all good stocks, I figured that I ought to do pretty well. My clients were encouraged by the opinions I expressed, agreed to my terms at once, and the deal began with pleasant feelings all around.
Knowing that the stock had genuine value and that overall market conditions were positive and therefore favorable for a rise in all good stocks, I thought I should do quite well. My clients were motivated by the views I shared, quickly agreed to my terms, and the deal started off on a good note.
I proceeded to protect myself as thoroughly as I could. The syndicate owned or controlled about 70 per cent of the outstanding stock. I had them deposit their 70 per cent under a trust agreement. I didn’t propose to be used as a dumping ground for the big holders. With the majority holdings thus securely tied up, I still had 30 per cent of scattered holdings to consider, but that was a risk I had to take. Experienced speculators do not expect ever to engage in utterly riskless ventures. As a matter of fact, it was not much more likely that all the untrusteed stock would be thrown on the market at one fell swoop than that all the policyholders of a life-insurance company would die at the same hour, the same day. There are unprinted actuarial tables of stock-market risks as well as of human mortality.
I went ahead to protect myself as much as I could. The syndicate owned or controlled about 70 percent of the outstanding stock. I had them place their 70 percent under a trust agreement. I wasn’t going to be used as a dumping ground for the major shareholders. With the majority holdings securely tied up, I still had 30 percent of scattered holdings to think about, but that was a risk I had to accept. Experienced investors don’t expect to ever be involved in completely risk-free ventures. In fact, it was just as unlikely that all the untrusted stock would hit the market all at once as it would be for all the policyholders of a life insurance company to pass away at the same hour on the same day. There are unprinted actuarial tables for stock market risks just like there are for human mortality.
Having protected myself from some of the avoidable dangers of a stock-market deal of that sort, I was ready to begin my campaign. Its objective was to make my calls valuable. To do this I must put up the price and develop a market in260 which I could sell one hundred thousand shares—the stock in which I held options.
Having shielded myself from some of the avoidable risks of a stock market deal like that, I was ready to start my campaign. The goal was to increase the value of my calls. To achieve this, I needed to drive up the price and create a market in which I could sell one hundred thousand shares—the stock for which I held options.
The first thing I did was to find out how much stock was likely to come on the market on an advance. This was easily done through my brokers, who had no trouble in ascertaining what stock was for sale at or a little above the market. I don’t know whether the specialists told them what orders they had on their books or not. The price was nominally 70, but I could not have sold one thousand shares at that price. I had no evidence of even a moderate demand at that figure or even a few points lower. I had to go by what my brokers found out. But it was enough to show me how much stock there was for sale and how little was wanted.
The first thing I did was find out how much stock was likely to be available for purchase in advance. My brokers easily handled this and quickly discovered what stock was up for sale at or slightly above the market. I'm not sure if the specialists shared their order details with them or not. The price was officially set at 70, but I couldn’t have sold a thousand shares at that price. There was no evidence of even moderate demand at that level or even a few points lower. I had to rely on what my brokers found out. But it was enough to show me how much stock was available and how little demand there was.
As soon as I had a line on these points I quietly took all the stock that was for sale at 70 and higher. When I say “I” you will understand that I mean my brokers. The sales were for account of some of the minority holders because my clients naturally had cancelled whatever selling orders they might have given out before they tied up their stock.
As soon as I figured out these details, I discreetly bought all the stock available at 70 and above. When I say “I,” I mean my brokers. The sales were made on behalf of some of the minority shareholders because my clients had naturally canceled any selling orders they had placed before securing their stock.
I didn’t have to buy very much stock. Moreover, I knew that the right kind of advance would bring in other buying orders—and, of course, selling orders also.
I didn't need to buy a lot of stock. Plus, I knew that the right kind of advance would attract more buying orders—and, of course, selling orders too.
I didn’t give bull tips on Imperial Steel to anybody. I didn’t have to. My job was to seek directly to influence sentiment by the best possible kind of publicity. I do not say that there should never be bull propaganda. It is as legitimate and indeed as desirable to advertise the value of a new stock as to advertise the value of woolens or shoes or automobiles. Accurate and reliable information should be given by the public. But what I meant was that the tape did all that was needed for my purpose. As I said before, the reputable newspapers always try to print explanations for market movements. It is news. Their readers demand to know not only what happens in the stock market but why it happens. Therefore without the manipulator lifting a finger the financial writers will print all the available information and gossip,261 and also analyse the reports of earnings, trade condition and outlook; in short, whatever may throw light on the advance. Whenever a newspaperman or an acquaintance asks my opinion of a stock and I have one I do not hesitate to express it. I do not volunteer advice and I never give tips, but I have nothing to gain in my operations from secrecy. At the same time I realise that the best of all tipsters, the most persuasive of all salesmen, is the tape.
I didn’t share any buy recommendations on Imperial Steel with anyone. I didn’t need to. My job was to directly influence sentiment through the best possible publicity. I'm not saying that there should never be positive marketing. It's just as legitimate and even desirable to promote the value of a new stock as it is to promote wool, shoes, or cars. Accurate and reliable information should be provided to the public. But what I meant was that the market did everything I needed for my purpose. As I mentioned earlier, reputable newspapers always try to explain why the market moves. It’s news. Their readers want to know not just what is happening in the stock market but also why it's happening. So, without the manipulator lifting a finger, financial writers will publish all the available information and gossip, and they’ll also analyze earnings reports, trade conditions, and forecasts; in short, anything that might shed light on the rise. Whenever a journalist or someone I know asks for my opinion on a stock and I have one, I don’t hesitate to share it. I don’t offer unsolicited advice, and I never give tips, but I have nothing to gain from keeping secrets in my operations. At the same time, I know that the best tipster and the most convincing salesperson is the market itself.
When I had absorbed all the stock that was for sale at 70 and a little higher I relieved the market of that pressure, and naturally that made clear for trading purposes the line of least resistance in Imperial Steel. It was manifestly upward. The moment that fact was perceived by the observant traders on the floor they logically assumed that the stock was in for an advance the extent of which they could not know; but they knew enough to begin buying. Their demand for Imperial Steel, created exclusively by the obviousness of the stock’s rising tendency—the tape’s infallible bull tip!—I promptly filled. I sold to the traders the stock that I had bought from the tired-out holders at the beginning. Of course this selling was judiciously done; I contented myself with supplying the demand. I was not forcing my stock on the market and I did not want too rapid an advance. It wouldn’t have been good business to sell out the half of my one hundred thousand shares at that stage of the proceedings. My job was to make a market on which I might sell my entire line.
When I had bought up all the shares available at 70 and a bit higher, I relieved the market of that pressure, which clearly indicated the easiest direction for trading with Imperial Steel. It was obviously upward. As soon as the observant traders on the floor realized this, they logically concluded that the stock was set for an increase, the extent of which they couldn’t predict; but they knew enough to start buying. Their demand for Imperial Steel, driven solely by the clear trend of the stock rising—the tape’s undeniable bullish signal!—I quickly satisfied. I sold to the traders the shares I had purchased from the exhausted holders at the beginning. Naturally, I went about this selling carefully; I was content with just meeting the demand. I wasn’t pushing my shares onto the market and didn't want the price to surge too quickly. It wouldn't have made sense to sell half of my one hundred thousand shares at that point. My goal was to create a market where I could sell my entire position.
But even though I sold only as much as the traders were anxious to buy, the market was temporarily deprived of my own buying power, which I had hitherto exerted steadily. In due course the traders’ purchases ceased and the price stopped rising. As soon as that happened there began the selling by disappointed bulls or by those traders whose reasons for buying disappeared the instant the rising tendency was checked. But I was ready for this selling, and on the way down I bought back the stock I had sold to the traders262 a couple of points higher. This buying of stock I knew was bound to be sold in turn checked the downward course; and when the price stopped going down the selling orders stopped coming in.
But even though I sold just as much as the traders wanted to buy, the market was temporarily missing my buying power, which I had been contributing steadily. Eventually, the traders’ purchases stopped, and the price stopped rising. As soon as that happened, selling began from disappointed bulls or from traders whose reasons for buying vanished the moment the upward trend was halted. But I was prepared for this selling, and as the price went down, I bought back the stock I had sold to the traders a couple of points higher. I knew that this buying of stock would eventually be sold again, which stabilized the downward trend; and when the price stopped falling, the selling orders stopped coming in.
I then began all over again. I took all the stock that was for sale on the way up—it wasn’t very much—and the price began to rise a second time; from a higher starting point than 70. Don’t forget that on the way down there are many holders who wish to heaven they had sold theirs but won’t do it three or four points from the top. Such speculators always vow they will surely sell out if there is a rally. They put in their orders to sell on the way up, and then they change their minds with the change in the stock’s price-trend. Of course there is always profit taking from safe-playing quick runners to whom a profit is always a profit to be taken.
I then started over again. I bought up all the stock that was for sale on the way up—it wasn't a lot—and the price began to rise again, starting from a point higher than 70. Don't forget that on the way down, there are many people who really wish they had sold theirs, but they won't do it just three or four points from the top. These speculators always promise they'll sell if there's an upswing. They place their sell orders as the price rises, but then they change their minds when the stock's price trend shifts. Of course, there's always profit-taking from cautious, quick movers, for whom a profit is always worth taking.
All I had to do after that was to repeat the process; alternately buying and selling; but always working higher.
All I had to do after that was repeat the process: buying and selling alternately, but always moving up.
Sometimes, after you have taken all the stock that is for sale, it pays to rush up the price sharply, to have what might be called little bull flurries in the stock you are manipulating. It is excellent advertising, because it makes talk and also brings in both the professional traders and that portion of the speculating public that likes action. It is, I think, a large portion. I did that in Imperial Steel, and whatever demand was created by those spurts I supplied. My selling always kept the upward movement within bounds both as to extent and as to speed. In buying on the way down and selling on the way up I was doing more than marking up the price: I was developing the marketability of Imperial Steel.
Sometimes, after you've bought up all the available stock, it's smart to quickly raise the price to create what you could call little bull flurries in the stock you're manipulating. It's great advertising because it generates conversation and attracts both professional traders and that segment of the public that enjoys a bit of excitement. I believe that's a pretty big group. I did this with Imperial Steel, and I met whatever demand was generated by those price jumps. My selling always kept the increase in check both in terms of how much and how fast it went up. By buying on the way down and selling on the way up, I was doing more than just raising the price: I was enhancing the marketability of Imperial Steel.
After I began my operations in it there never was a time when a man could not buy or sell the stock freely; I mean by this, buy or sell a reasonable amount without causing over-violent fluctuations in the price. The fear of being left high and dry if he bought, or squeezed to death if he sold, was gone. The gradual spread among the professionals and the263 public of a belief in the permanence of the market for Imperial Steel had much to do with creating confidence in the movement; and, of course, the activity also put an end to a lot of other objections. The result was that after buying and selling a good many thousands of shares I succeeded in making the stocks sell at par. At one hundred dollars a share everybody wanted to buy Imperial Steel. Why not? Everybody now knew that it was a good stock; that it had been and still was a bargain. The proof was the rise. A stock that could go thirty points from 70 could go up thirty more from par. That is the way a good many argued.
After I started my operations, there was never a time when someone couldn't buy or sell the stock freely; by that, I mean buying or selling a reasonable amount without causing extreme fluctuations in the price. The worry of being stuck with a bad purchase or being forced to sell at a loss was gone. The growing belief among professionals and the public in the stability of the Imperial Steel market contributed significantly to building confidence in the movement; and, of course, this activity also addressed many other concerns. As a result, after trading several thousand shares, I managed to get the stock to sell at par. At one hundred dollars a share, everyone wanted to buy Imperial Steel. Why wouldn’t they? Everyone now knew it was a solid stock; that it had been and still was a great deal. The evidence was in the rise. A stock that could increase thirty points from 70 could go up another thirty from par. That's how a lot of people saw it.
In the course of marking up the price those thirty points I accumulated only seven thousand shares. The price on this line averaged me almost exactly 85. That meant a profit of fifteen points on it; but, of course, my entire profit, still on paper, was much more. It was a safe enough profit, for I had a market for all I wanted to sell. The stock would sell higher on judicious manipulation and I had graduated calls on one hundred thousand shares beginning at 70 and ending at 100.
While adjusting the price those thirty points, I ended up with only seven thousand shares. The average price I got on this line was almost exactly 85. That meant I made a profit of fifteen points on it; but, of course, my total profit, still just on paper, was much more. It was a secure enough profit since I had a buyer for everything I wanted to sell. The stock would sell for more with careful manipulation, and I had graduated options on one hundred thousand shares starting at 70 and ending at 100.
Circumstances prevented me from carrying out certain plans of mine for converting my paper profits into good hard cash. It had been, if I do say so myself, a beautiful piece of manipulation, strictly legitimate and deservedly successful. The property of the company was valuable and the stock was not dear at the higher price. One of the members of the original syndicate developed a desire to secure the control of the property—a prominent banking house with ample resources. The control of a prosperous and growing concern like the Imperial Steel Corporation is possibly more valuable to a banking firm than to individual investors. At all events, this firm made me an offer for all my options on the stock. It meant an enormous profit for me, and I instantly took it. I am always willing to sell out when I can do so in a lump at a good profit. I was quite content with what I made out of it.
Circumstances stopped me from turning some of my paper profits into real cash. Honestly, it was a brilliant piece of maneuvering, completely legitimate and rightly successful. The company's assets were valuable, and the stock was reasonably priced even at its higher value. One of the original syndicate members wanted to take control of the property—a well-known banking firm with plenty of resources. For a prosperous and growing company like the Imperial Steel Corporation, that control might be worth more to a bank than to individual investors. Anyway, this firm offered to buy all my stock options. It was a huge profit for me, and I accepted it without hesitation. I’m always ready to cash out when I can do it all at once for a good profit. I was very satisfied with what I made from it.
Before I disposed of my calls on the hundred thousand shares I learned that these bankers had employed more experts264 to make a still more thorough examination of the property. Their reports showed enough to bring me in the offer I got. I kept several thousand shares of the stock for investment. I believe in it.
Before I sold my calls on the hundred thousand shares, I found out that these bankers had brought in more experts to conduct an even more detailed examination of the property. Their reports were sufficient to get me the offer I received. I kept several thousand shares of the stock as an investment. I believe in it.
There wasn’t anything about my manipulation of Imperial Steel that wasn’t normal and sound. As long as the price went up on my buying I knew I was O.K. The stock never got waterlogged, as a stock sometimes does. When you find that it fails to respond adequately to your buying you don’t need any better tip to sell. You know that if there is any value to a stock and general market conditions are right you can always nurse it back after a decline, no matter if it’s twenty points. But I never had to do anything like that in Imperial Steel.
There wasn’t anything about my handling of Imperial Steel that was out of the ordinary or unreasonable. As long as the price increased on my purchases, I knew I was fine. The stock never became stagnant, which can happen sometimes. When you notice that it doesn’t react well to your buying, that’s all the signal you need to sell. You understand that if a stock has any value and the overall market situation is favorable, you can always bring it back after a drop, even if it’s twenty points. But I never had to do anything like that with Imperial Steel.
In my manipulation of stocks I never lose sight of basic trading principles. Perhaps you wonder why I repeat this or why I keep on harping on the fact that I never argue with the tape or lose my temper at the market because of its behaviour. You would think—wouldn’t you?—that shrewd men who have made millions in their own business and in addition have successfully operated in Wall Street at times would realise the wisdom of playing the game dispassionately. Well, you would be surprised at the frequency with which some of our most successful promoters behave like peevish women because the market does not act the way they wish it to act. They seem to take it as a personal slight, and they proceed to lose money by first losing their temper.
In my stock trading, I never lose sight of the fundamental principles. You might wonder why I keep mentioning this or why I insist on the fact that I never argue with the market or get upset by its behavior. You would think—wouldn’t you?—that smart people who have made millions in their own businesses and have successfully operated on Wall Street would understand the importance of staying calm in the game. Well, you’d be surprised at how often some of our most successful promoters act like annoyed children when the market doesn’t behave as they want it to. They seem to take it as a personal insult, and they end up losing money because they first lose their cool.
There has been much gossip about a disagreement between John Prentiss and myself. People have been led to expect a dramatic narrative of a stock-market deal that went wrong or some double-crossing that cost me—or him—millions; or something of that sort. Well, it wasn’t.
There’s been a lot of talk about a disagreement between John Prentiss and me. People seem to expect a dramatic story about a stock market deal that went bad or some betrayal that cost one of us millions, or something like that. But it wasn’t.
Prentiss and I had been friendly for years. He had given me at various times information that I was able to utilise profitably, and I had given him advice which he may or may not have followed. If he did he saved money.
Prentiss and I had been friends for years. He had shared information with me at different times that I was able to use to my advantage, and I had given him advice that he may or may not have taken. If he did, he saved some money.
265 He was largely instrumental in the organisation and promotion of the Petroleum Products Company. After a more or less successful market début general conditions changed for the worse and the new stock did not fare as well as Prentiss and his associates had hoped. When basic conditions took a turn for the better Prentiss formed a pool and began operations in Pete Products.
265 He played a key role in setting up and promoting the Petroleum Products Company. After a somewhat successful market launch, overall conditions worsened, and the new stock did not perform as well as Prentiss and his partners had expected. When the fundamental conditions improved, Prentiss created a consortium and started operations in Pete Products.
I cannot tell you anything about his technique. He didn’t tell me how he worked and I didn’t ask him. But it was plain that notwithstanding his Wall Street experience and his undoubted cleverness, whatever it was he did proved of little value and it didn’t take the pool long to find out that they couldn’t get rid of much stock. He must have tried everything he knew, because a pool manager does not ask to be superseded by an outsider unless he feels unequal to the task, and that is the last thing the average man likes to admit. At all events he came to me and after some friendly preliminaries he said he wanted me to take charge of the market for Pete Products and dispose of the pool’s holdings, which amounted to a little over one hundred thousand shares. The stock was selling at 102 to 103.
I can’t really tell you anything about his technique. He didn’t explain to me how he worked, and I didn’t ask. But it was clear that despite his experience on Wall Street and his obvious intelligence, whatever he was doing wasn’t very effective, and it didn’t take long for the team to realize they couldn’t unload much stock. He must have tried everything he knew, because a pool manager doesn’t ask for someone else to take over unless he feels overwhelmed, and that’s the last thing the average person likes to admit. Anyway, he came to me, and after some friendly chit-chat, he said he wanted me to take over managing the market for Pete Products and sell off the pool’s shares, which totaled a little over one hundred thousand shares. The stock was trading at 102 to 103.
The thing looked dubious to me and I declined his proposition with thanks. But he insisted that I accept. He put it on personal grounds, so that in the end I consented. I constitutionally dislike to identify myself with enterprises in the success of which I cannot feel confidence, but I also think a man owes something to his friends and acquaintances. I said I would do my best, but I told him I did not feel very cocky about it and I enumerated the adverse factors that I would have to contend with. But all Prentiss said to that was that he wasn’t asking me to guarantee millions in profits to the pool. He was sure that if I took hold I’d make out well enough to satisfy any reasonable being.
The situation seemed questionable to me, so I politely declined his offer. However, he insisted that I accept, appealing to personal reasons. Eventually, I agreed. I usually dislike associating myself with ventures I don't have confidence in, but I also believe that a person has to consider their friends and acquaintances. I mentioned that I would do my best, but I warned him that I wasn't feeling very optimistic about it and listed the challenges I would face. But all Prentiss said was that he wasn't asking me to promise millions in profits for the group. He was confident that if I got involved, I would do well enough to please any reasonable person.
Well, there I was, engaged in doing something against my own judgment. I found, as I feared, a pretty tough state of affairs, due in great measure to Prentiss’ own mistakes while266 he was manipulating the stock for account of the pool. But the chief factor against me was time. I was convinced that we were rapidly approaching the end of a bull swing and therefore that the improvement in the market, which had so encouraged Prentiss, would prove to be merely a short-lived rally. I feared that the market would turn definitely bearish before I could accomplish much with Pete Products. However, I had given my promise and I decided to work as hard as I knew how.
Well, there I was, doing something I knew was a bad idea. I ran into, just as I suspected, a pretty tough situation, mostly because of Prentiss’ own mistakes while he was messing with the stock for the pool. But the biggest problem for me was time. I was sure we were quickly nearing the end of a bull market, and that the rise in the market, which had so encouraged Prentiss, would turn out to be just a short-lived rally. I was worried that the market would definitely turn bearish before I could do much with Pete Products. Still, I had made a promise, and I decided to work as hard as I could.
I started to put up the price. I had moderate success. I think I ran it up to 107 or thereabouts, which was pretty fair, and I was even able to sell a little stock on balance. It wasn’t much, but I was glad not to have increased the pool’s holdings. There were a lot of people not in the pool who were just waiting for a small rise to dump their stock, and I was a godsend to them. Had general conditions been better I also would have done better. It was too bad that I wasn’t called in earlier. All I could do now, I felt, was to get out with as little loss as possible to the pool.
I started raising the price. I had some success. I think I got it up to around 107, which was pretty decent, and I even managed to sell a little stock overall. It wasn’t much, but I was relieved I hadn’t increased the pool’s holdings. There were a lot of people not in the pool who were just waiting for a small increase to sell their stock, and I was a lifesaver for them. If the overall conditions had been better, I would have done better too. It was too bad I hadn’t been called in sooner. All I felt I could do now was to get out with as little loss as possible for the pool.
I sent for Prentiss and told him my views. But he started to object. I then explained to him why I took the position I did. I said: “Prentiss, I can feel very plainly the pulse of the market. There is no follow-up in your stock. It is no trick to see just what the public’s reaction is to my manipulation. Listen: When Pete Products is made as attractive to traders as possible and you give it all the support needed at all times and notwithstanding all that you find that the public leaves it alone you may be sure that there is something wrong, not with the stock but with the market. There is absolutely no use in trying to force matters. You are bound to lose if you do. A pool manager should be willing to buy his own stock when he has company. But when he is the only buyer in the market he’d be an ass to buy it. For every five thousand shares I buy the public ought to be willing or able to buy five thousand more. But I certainly am not going to do all the buying. If I did, all I would succeed in doing would be267 to get soaked with a lot of long stock that I don’t want. There is only one thing to do, and that is to sell. And the only way to sell is to sell.”
I called Prentiss and shared my thoughts with him. But he started to argue. So, I explained why I held my position. I said: “Prentiss, I can clearly sense the market's pulse. There’s no follow-up with your stock. It's easy to see how the public is reacting to what I’m doing. Listen: When Pete Products is made as appealing to traders as possible and you provide all the necessary support at all times, yet the public still ignores it, you can be sure there's something wrong—not with the stock, but with the market. There’s really no point in trying to push things. You’re only going to lose if you do. A pool manager should be ready to buy his own stock when others are in the market. But if he’s the only buyer, it would be foolish to purchase more. For every five thousand shares I buy, the public should be willing or able to buy another five thousand. But I’m definitely not going to do all the buying. If I did, all I would end up with is a bunch of long stock that I don’t want. There’s only one thing to do, and that’s to sell. And the only way to sell is to sell.”
“You mean, sell for what you can get?” asked Prentiss.
“You mean, sell for whatever you can get?” asked Prentiss.
“Right!” I said. I could see he was getting ready to object. “If I am to sell the pool’s stock at all you can make up your mind that the price is going to break through par and——”
“Right!” I said. I could see he was getting ready to object. “If I’m going to sell the pool’s stock at all, you can bet that the price is going to go above par and——”
“Oh, no! Never!” he yelled. You’d have imagined I was asking him to join a suicide club.
“Oh, no! Never!” he shouted. You’d think I was asking him to join a suicide club.
“Prentiss,” I said to him, “it is a cardinal principle of stock manipulation to put up a stock in order to sell it. But you don’t sell in bulk on the advance. You can’t. The big selling is done on the way down from the top. I cannot put up your stock to 125 or 130. I’d like to, but it can’t be done. So you will have to begin your selling from this level. In my opinion all stocks are going down, and Petroleum Products isn’t going to be the one exception. It is better for it to go down now on the pool’s selling than for it to break next month on selling by some one else. It will go down anyhow.”
“Prentiss,” I said to him, “it’s a basic rule of stock manipulation to boost a stock before you sell it. But you can’t sell a lot while it’s rising. The major selling happens on the way down from the top. I can’t push your stock up to 125 or 130. I wish I could, but it’s just not possible. So you’ll need to start selling from this level. In my opinion, all stocks are going to decline, and Petroleum Products isn’t going to be the exception. It’s better for it to drop now due to the pool’s selling than for it to crash next month from someone else selling. It’s going to go down regardless.”
I can’t see that I said anything harrowing, but you could have heard his howls in China. He simply wouldn’t listen to such a thing. It would never do. It would play the dickens with the stock’s record, to say nothing of inconvenient possibilities at the banks where the stock was held as collateral on loans, and so on.
I can’t see that I said anything shocking, but you could have heard his screams from miles away. He just wouldn’t listen to something like that. It wouldn’t work. It would mess up the stock’s record, not to mention the troublesome issues at the banks where the stock was used as collateral for loans, and so on.
I told him again that in my judgment nothing in the world could prevent Pete Products from breaking fifteen or twenty points, because the entire market was headed that way, and I once more said it was absurd to expect his stock to be a dazzling exception. But again my talk went for nothing. He insisted that I support the stock.
I told him again that in my opinion nothing could stop Pete Products from dropping fifteen or twenty points because the whole market was going that way, and I reiterated that it was ridiculous to think his stock would be a shining exception. But once more, my words fell on deaf ears. He insisted that I back the stock.
Here was a shrewd business man, one of the most successful promoters of the day, who had made millions in Wall Street deals and knew much more than the average man about the game of speculation, actually insisting on supporting a stock in an incipient bear market. It was his stock, to268 be sure, but it was nevertheless bad business. So much so that it went against the grain and I again began to argue with him. But it was no use. He insisted on putting in supporting orders.
Here was a shrewd businessman, one of the most successful promoters of the time, who had made millions on Wall Street and knew far more than the average person about the game of speculation, actually insisting on backing a stock in an early bear market. It was his stock, to be sure, but it was still bad business. So much so that it went against my instincts, and I started to argue with him again. But it was pointless. He was adamant about placing supporting orders.
Of course when the general market got weak and the decline began in earnest Pete Products went with the rest. Instead of selling I actually bought stock for the insiders’ pool—by Prentiss’ orders.
Of course, when the overall market started to weaken and the decline kicked in, Pete Products went down with the rest. Instead of selling, I actually bought stock for the insiders' pool—on Prentiss' orders.
The only explanation is that Prentiss did not believe the bear market was right on top of us. I myself was confident that the bull market was over. I had verified my first surmise by tests not alone in Pete Products but in other stocks as well. I didn’t wait for the bear market to announce its safe arrival before I started selling. Of course I didn’t sell a share of Pete Products, though I was short of other stocks.
The only explanation is that Prentiss didn’t think a bear market was imminent. I was certain that the bull market had ended. I confirmed my initial suspicion not just through tests in Pete Products but in other stocks too. I didn’t wait for the bear market to formally arrive before I started selling. Of course, I didn’t sell any shares of Pete Products, even though I was short on other stocks.
The Pete Products pool, as I expected, was hung up with all they held to begin with and with all they had to take in their futile effort to hold up the price. In the end they did liquidate; but at much lower figures than they would have got if Prentiss had let me sell when and as I wished. It could not be otherwise. But Prentiss still thinks he was right—or says he does. I understand he says the reason I gave him the advice I did was that I was short of other stocks and the general market was going up. It implies, of course, that the break in Pete Products that would have resulted from selling out the pool’s holdings at any price would have helped my bear position in other stocks.
The Pete Products pool, as I expected, was stuck with all the shares they initially held and all the ones they had to acquire in their ineffective attempt to keep the price stable. In the end, they did sell off their holdings, but at much lower prices than they could have received if Prentiss had allowed me to sell when and how I wanted. There was no other way it could have gone. Yet, Prentiss still believes he was right—or claims he does. I hear he suggests that the reason I gave him that advice was that I was short on other stocks and the overall market was rising. This implies, of course, that the drop in Pete Products that would have happened from selling off the pool's assets at any price would have benefited my short position in other stocks.
That is all tommyrot. I was not bearish because I was short of stocks. I was bearish because that was the way I sized up the situation, and I sold stocks short only after I turned bearish. There never is much money in doing things wrong end to; not in the stock market. My plan for selling the pool’s stock was based on what the experience of twenty years told me alone was feasible and therefore wise. Prentiss ought to have been enough of a trader to see it as plainly as I did. It was too late to try to do anything else.
That’s all nonsense. I wasn’t negative because I was short on stocks. I was negative because that’s how I assessed the situation, and I only sold stocks short after turning negative. There’s never much profit in approaching things backward; not in the stock market. My plan for selling the pool’s stock was based on what twenty years of experience told me was realistic and smart. Prentiss should have been savvy enough to see it as clearly as I did. It was too late to try anything different.
269 I suppose Prentiss shares the delusion of thousands of outsiders who think a manipulator can do anything. He can’t. The biggest thing Keene did was his manipulation of U.S. Steel common and preferred in the spring of 1901. He succeeded not because he was clever and resourceful and not because he had a syndicate of the richest men in the country back of him. He succeeded partly because of those reasons but chiefly because the general market was right and the public’s state of mind was right.
269 I guess Prentiss thinks the way many outsiders do, believing that a manipulator can achieve anything. He can’t. The biggest thing Keene accomplished was manipulating U.S. Steel’s common and preferred stocks in the spring of 1901. He was successful not just because he was smart and resourceful, or because he had a group of the wealthiest men in the country supporting him. He succeeded partly for those reasons, but mainly because the overall market conditions and public sentiment were favorable.
It isn’t good business for a man to act against the teachings of experience and against common sense. But the suckers in Wall Street are not all outsiders. Prentiss’ grievance against me is what I have just told you. He feels sore because I did my manipulation not as I wanted to but as he asked me to.
It’s not smart for a person to go against what experience and common sense teach. However, not all the suckers on Wall Street are outsiders. Prentiss is upset with me for the reason I just mentioned. He’s irritated because I did my manipulation not the way I wanted to but the way he requested.
There isn’t anything mysterious or underhanded or crooked about manipulation designed to sell a stock in bulk provided such operations are not accompanied by deliberate misrepresentations. Sound manipulation must be based on sound trading principles. People lay great stress on old-time practices, such as wash sales. But I can assure you that the mere mechanics of deception count for very little. The difference between stock-market manipulation and the over-the-counter sale of stocks and bonds is in the character of the clientele rather than in the character of the appeal. J. P. Morgan & Co. sell an issue of bonds to the public—that is, to investors. A manipulator disposes of a block of stock to the public—that is, to speculators. An investor looks for safety, for permanence of the interest return on the capital he invests. The speculator looks for a quick profit.
There’s nothing mysterious, shady, or dishonest about manipulating a stock for mass sales, as long as these actions aren't paired with intentional misrepresentations. Effective manipulation should follow solid trading principles. Many people focus heavily on old practices, like wash sales. However, I can assure you that the mechanics of deception matter very little. The difference between stock market manipulation and the over-the-counter sale of stocks and bonds lies more in the type of clientele than in the nature of the appeal. J.P. Morgan & Co. sells a bond issue to the public—that is, to investors. A manipulator sells a block of stock to the public—that is, to speculators. An investor seeks safety and consistent returns on their capital. The speculator aims for quick profits.
The manipulator necessarily finds his primary market among speculators—who are willing to run a greater than normal business risk so long as they have a reasonable chance to get a big return on their capital. I myself never have believed in blind gambling. I may plunge or I may buy270 one hundred shares. But in either case I must have a reason for what I do.
The manipulator always finds his main market among speculators—who are ready to take on more than usual business risk as long as they have a decent chance to earn a big return on their investment. Personally, I’ve never believed in random gambling. I might dive in or I might buy270 a hundred shares. But in either situation, I need to have a reason for my actions.
I distinctly remember how I got into the game of manipulation—that is, in the marketing of stocks for others. It gives me pleasure to recall it because it shows so beautifully the professional Wall Street attitude toward stock-market operations. It happened after I had “come back”—that is, after my Bethlehem Steel trade in 1915 started me on the road to financial recovery.
I clearly remember how I got into the game of manipulation—in other words, marketing stocks for others. It brings me joy to think back on it because it perfectly illustrates the typical Wall Street attitude toward stock market operations. It all happened after I had “made a comeback”—which means after my Bethlehem Steel trade in 1915 set me on the path to financial recovery.
I traded pretty steadily and had very good luck. I have never sought newspaper publicity, but neither have I gone out of my way to hide myself. At the same time, you know that professional Wall Street exaggerates both the successes and the failures of whichever operator happens to be active; and, of course, the newspapers hear about him and print rumors. I have been broke so many times, according to the gossips, or have made so many millions, according to the same authorities, that my only reaction to such reports is to wonder how and where they are born. And how they grow! I have had broker friend after broker friend bring the same story to me, a little changed each time, improved, more circumstantial.
I traded consistently and had a lot of luck. I’ve never tried to get media attention, but I also haven’t made an effort to hide. At the same time, it’s clear that professional Wall Street tends to exaggerate both the wins and losses of whoever is in the spotlight; and, of course, the newspapers pick up on this and spread rumors. According to the gossip, I’ve gone broke countless times, or I've made millions, depending on which story you hear, so my only response to these reports is to wonder how they start and how they evolve! I’ve had broker after broker share the same story with me, slightly changed each time, embellished, and more detailed.
All this preface is to tell you how I first came to undertake the manipulation of a stock for someone else. The stories the newspapers printed of how I had paid back in full the millions I owed did the trick. My plungings and my winnings were so magnified by the newspapers that I was talked about in Wall Street. The day was past when an operator swinging a line of two hundred thousand shares of stock could dominate the market. But, as you know, the public always desires to find successors to the old leaders. It was Mr. Keene’s reputation as a skillful stock operator, a winner of millions on his own hook, that made promoters and banking houses apply to him for selling large blocks of securities. In short, his services as manipulator were in demand271 because of the stories the Street had heard about his previous successes as a trader.
All this introduction is to explain how I first started trading stocks for someone else. The news stories about how I fully paid back the millions I owed made it happen. My ups and downs were so exaggerated by the media that I became a topic of conversation in Wall Street. The days were gone when a trader managing two hundred thousand shares could control the market. But, as you know, the public is always looking for new leaders to replace the old ones. It was Mr. Keene's reputation as a talented stock trader, someone who made millions on his own, that led promoters and banks to turn to him for large blocks of securities. In short, his skills as a trader were sought after because of the stories circulating in the Street about his past trading victories.271
But Keene was gone—passed on to that heaven where he once said he wouldn’t stay a moment unless he found Sysonby there waiting for him. Two or three other men who made stock-market history for a few months had relapsed into the obscurity of prolonged inactivity. I refer particularly to certain of those plunging Westerners who came to Wall Street in 1901 and after making many millions out of their Steel holdings remained in Wall Street. They were in reality superpromoters rather than operators of the Keene type. But they were extremely able, extremely rich and extremely successful in the securities of the companies which they and their friends controlled. They were not really great manipulators, like Keene or Governor Flower. Still, the Street found in them plenty to gossip about and they certainly had a following among the professionals and the sportier commission houses. After they ceased to trade actively the Street found itself without manipulators; at least, it couldn’t read about them in the newspapers.
But Keene was gone—he had moved on to that paradise where he once said he wouldn’t stay a moment unless he found Sysonby there waiting for him. A couple of other men who made stock-market history for a short time had slipped back into the shadows of inactivity. I’m particularly referring to some of those bold Westerners who came to Wall Street in 1901 and, after making millions from their Steel investments, chose to stick around. They were more like super-promoters than the kind of operators Keene was. But they were incredibly skilled, extremely wealthy, and very successful in the securities of the companies they and their associates controlled. They weren’t really major manipulators like Keene or Governor Flower. Still, people on the Street found plenty to gossip about, and they definitely had a fanbase among the professionals and the more adventurous commission houses. Once they stopped actively trading, the Street found itself lacking manipulators; at least, it couldn't read about them in the newspapers.
You remember the big bull market that began when the Stock Exchange resumed business in 1915. As the market broadened and the Allies’ purchases in this country mounted into billions we ran into a boom. As far as manipulation went, it wasn’t necessary for anybody to lift a finger to create an unlimited market for a war bride. Scores of men made millions by capitalizing contracts or even promises of contracts. They became successful promoters, either with the aid of friendly bankers or by bringing out their companies on the Curb market. The public bought anything that was adequately touted.
You remember the huge bull market that started when the Stock Exchange reopened in 1915. As the market expanded and the Allies' purchases in the U.S. reached billions, we hit a boom. There was no need for anyone to manipulate things to create an endless market for a war bride. Many men made millions by taking advantage of contracts or even just promises of contracts. They became successful promoters, either with help from friendly bankers or by launching their companies on the Curb market. The public purchased anything that was heavily promoted.
When the bloom wore off the boom, some of these promoters found themselves in need of help from experts in stock salesmanship. When the public is hung up with all kinds of securities, some of them purchased at higher prices, it is not an easy task to dispose of untried stocks. After a272 boom the public is positive that nothing is going up. It isn’t that buyers become more discriminating, but that the blind buying is over. It is the state of mind that has changed. Prices don’t even have to go down to make people pessimistic. It is enough if the market gets dull and stays dull for a time.
When the excitement of the boom faded, some of these promoters realized they needed help from experts in selling stocks. When the public is stuck with all kinds of securities, some of which they bought at higher prices, it's not easy to sell off untested stocks. After a272 boom, the public firmly believes that nothing is going up. It's not that buyers become pickier; it's just that the frenzied buying has stopped. It's a shift in mindset. Prices don’t even have to drop for people to feel pessimistic. It's enough for the market to get stale and stay that way for a while.
In every boom companies are formed primarily if not exclusively to take advantage of the public’s appetite for all kinds of stocks. Also there are belated promotions. The reason why promoters make that mistake is that being human they are unwilling to see the end of the boom. Moreover, it is good business to take chances when the possible profit is big enough. The top is never in sight when the vision is vitiated by hope. The average man sees a stock that nobody wanted at twelve dollars or fourteen dollars a share suddenly advance to thirty—which surely is the top—until it rises to fifty. That is absolutely the end of the rise. Then it goes to sixty; to seventy; to seventy-five. It then becomes a certainty that this stock, which a few weeks ago was selling for less than fifteen, can’t go any higher. But it goes to eighty; and to eighty-five. Whereupon the average man, who never thinks of values but of prices, and is not governed in his actions by conditions but by fears, takes the easiest way—he stops thinking that there must be a limit to the advances. That is why those outsiders who are wise enough not to buy at the top make up for it by not taking profits. The big money in booms is always made first by the public—on paper. And it remains on paper.
In every boom, companies are created mainly, if not entirely, to capitalize on the public’s hunger for all kinds of stocks. Additionally, there are late promotions. The reason promoters make this mistake is that, being human, they are reluctant to acknowledge the end of the boom. Furthermore, it’s smart business to take risks when the potential profit is substantial. The peak is never visible when hope clouds judgment. The average person sees a stock that no one wanted at twelve or fourteen dollars a share suddenly surge to thirty—which definitely seems like the peak—only for it to climb to fifty. That appears to be the absolute limit of the rise. Then it goes to sixty; to seventy; to seventy-five. It starts to seem certain that this stock, which just weeks ago was selling for less than fifteen, can’t go any higher. But it reaches eighty; and then eighty-five. At that point, the average person, who never considers value but only price, and who is driven by fears rather than actual conditions, takes the easy route—he stops believing there must be a ceiling to the increases. That’s why those outsiders who are savvy enough not to buy at the peak compensate by not taking profits. The big money during booms is always initially made by the public—on paper. And it stays on paper.
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One day Jim Barnes, who not only was one of my principal brokers but an intimate friend as well, called on me. He said he wanted me to do him a great favour. He never before had talked that way, and so I asked him to tell me what the favour was, hoping it was something I could do, for I certainly wished to oblige him. He then told me that his firm was interested in a certain stock; in fact, they had been the principal promoters of the company and had placed the greater part of the stock. Circumstances had arisen that made it imperative for them to market a rather large block. Jim wanted me to undertake to do the marketing for him. The stock was Consolidated Stove.
One day, Jim Barnes, who was not only one of my main brokers but also a close friend, came to see me. He said he needed a big favor from me. He had never spoken like that before, so I asked him what the favor was, hoping it was something I could help with, because I definitely wanted to assist him. He then explained that his firm was interested in a specific stock; in fact, they had been the main promoters of the company and had sold most of the stock. Certain circumstances had come up that made it crucial for them to sell a fairly large block. Jim wanted me to handle the marketing for him. The stock was Consolidated Stove.
I did not wish to have anything to do with it for various reasons. But Barnes, to whom I was under some obligations, insisted on the personal-favour phase of the matter, which alone could overcome my objections. He was a good fellow, a friend, and his firm, I gathered, was pretty heavily involved, so in the end I consented to do what I could.
I didn’t want to get involved for several reasons. But Barnes, to whom I owed some favors, insisted on the personal favor aspect of the situation, which was the only thing that could change my mind. He was a good guy, a friend, and I understood that his company was pretty deeply invested in this, so in the end, I agreed to help in any way I could.
It has always seemed to me that the most picturesque point of difference between the war boom and other booms was the part that was played by a type new in stock-market affairs—the boy banker.
It has always seemed to me that the most striking difference between the war boom and other booms was the role played by a new type in the stock market—the boy banker.
The boom was stupendous and its origins and causes were plainly to be grasped by all. But at the same time the greatest banks and trust companies in the country certainly did all they could to help make millionaires overnight of all sorts274 and conditions of promoters and munition makers. It got so that all a man had to do was to say that he had a friend who was a friend of a member of one of the Allied commissions and he would be offered all the capital needed to carry out the contracts he had not yet secured. I used to hear incredible stories of clerks becoming presidents of companies doing a business of millions of dollars on money borrowed from trusting trust companies, and of contracts that left a trail of profits as they passed from man to man. A flood of gold was pouring into this country from Europe and the banks had to find ways of impounding it.
The boom was amazing, and anyone could see where it came from and why it happened. But at the same time, the biggest banks and trust companies in the country were definitely doing everything they could to help turn all kinds of promoters and arms manufacturers into millionaires overnight. It got to the point where all a guy had to do was claim he had a friend who knew someone on one of the Allied commissions, and he would be offered all the funding he needed to fulfill contracts he hadn’t even secured yet. I heard unbelievable stories of clerks becoming CEOs of companies raking in millions, using money borrowed from gullible trust companies, and of contracts that passed through many hands, leaving behind a trail of profit. A flood of gold was pouring into this country from Europe, and the banks had to find ways to hold on to it.
The way business was done might have been regarded with misgivings by the old, but there didn’t seem to be so many of them about. The fashion for gray-haired presidents of banks was all very well in tranquil times, but youth was the chief qualification in these strenuous times. The banks certainly did make enormous profits.
The way business was conducted might have made the older generation uneasy, but there didn’t seem to be many of them around. Having gray-haired bank presidents was fine during peaceful times, but in these challenging times, youth was the most important quality. The banks definitely made huge profits.
Jim Barnes and his associates, enjoying the friendship and confidence of the youthful president of the Marshall National Bank, decided to consolidate three well-known stove companies and sell the stock of the new company to the public that for months had been buying any old thing in the way of engraved stock certificates.
Jim Barnes and his team, who had earned the friendship and trust of the young president of the Marshall National Bank, decided to combine three well-known stove companies and offer shares of the new company to the public, which had been purchasing any type of engraved stock certificates for months.
One trouble was that the stove business was so prosperous that all three companies were actually earning dividends on their common stock for the first time in their history. Their principal stockholders did not wish to part with the control. There was a good market for their stocks on the Curb; and they had sold as much as they cared to part with and they were content with things as they were. Their individual capitalisation was too small to justify big market movements, and that is where Jim Barnes’ firm came in. It pointed out that the consolidated company must be big enough to list on the Stock Exchange, where the new shares could be made more valuable than the old ones. It is an old device in Wall Street—to change the colour of the certificates in order to275 make them more valuable. Say a stock ceases to be easily vendible at war. Well, sometimes by quadrupling the stock you may make the new shares sell at 30 or 35. This is equivalent to 120 or 140 for the old stock—a figure it never could have reached.
One issue was that the stove business was doing so well that all three companies were actually paying dividends on their common stock for the first time in their history. Their main stockholders didn’t want to give up control. There was a good market for their stocks on the Curb, and they had sold as much as they wanted to, so they were happy with things as they were. Their individual capitalization was too small to justify significant market movements, which is where Jim Barnes’ firm came in. It pointed out that the consolidated company needed to be big enough to list on the Stock Exchange, where the new shares could be made more valuable than the old ones. It’s an old trick on Wall Street—to change the color of the certificates to make them more valuable. For example, if a stock stops being easily sold, sometimes by quadrupling the stock, the new shares might sell for 30 or 35. This is equivalent to 120 or 140 for the old stock—a price it could never have reached.
It seems that Barnes and his associates succeeded in inducing some of their friends who held speculatively some blocks of Gray Stove Company—a large concern—to come into the consolidation on the basis of four shares of Consolidated for each share of Gray. Then the Midland and the Western followed their big sister and came in on the basis of share for share. Theirs had been quoted on the Curb at around 25 to 30, and the Gray, which was better known and paid dividends, hung around 125.
It looks like Barnes and his team managed to get some of their friends, who had invested speculatively in a few blocks of the Gray Stove Company—a major company—to join the merger at a rate of four shares of Consolidated for every share of Gray. Then the Midland and the Western followed their lead and joined in on a one-for-one basis. Their shares had been trading on the Curb at about 25 to 30, while Gray, which was more well-known and paid dividends, was around 125.
In order to raise the money to buy out those holders who insisted upon selling for cash, and also to provide additional working capital for improvements and promotion expenses, it became necessary to raise a few millions. So Barnes saw the president of his bank, who kindly lent his syndicate three million five hundred thousand dollars. The collateral was one hundred thousand shares of the newly organised corporation. The syndicate assured the president, or so I was told, that the price would not go below 50. It would be a very profitable deal as there was big value there.
To raise the money needed to buy out those shareholders who wanted to sell for cash and to provide extra working capital for improvements and promotional costs, they needed to come up with a few million. So, Barnes met with the president of his bank, who generously lent his syndicate three million five hundred thousand dollars. The collateral was one hundred thousand shares of the newly formed corporation. The syndicate promised the president, or so I heard, that the price wouldn't drop below 50. It would be a very profitable deal since there was significant value involved.
The promoters’ first mistake was in the matter of timeliness. The saturation point for new stock issues had been reached by the market, and they should have seen it. But even then they might have made a fair profit after all if they had not tried to duplicate the unreasonable killings which other promoters had made at the very height of the boom.
The promoters’ first mistake was not being timely. The market had already hit the saturation point for new stock issues, and they should have recognized that. Even so, they might have still made a decent profit if they hadn’t tried to replicate the unreasonable profits that other promoters had achieved at the peak of the boom.
Now you must not run away with the notion that Jim Barnes and his associates were fools or inexperienced kids. They were shrewd men. All of them were familiar with Wall Street methods and some of them were exceptionally successful stock traders. But they did rather more than merely overestimate the public’s buying capacity. After all, that276 capacity was something that they could determine only by actual tests. Where they erred more expensively was in expecting the bull market to last longer than it did. I suppose the reason was that these same men had met with such great and particularly with such quick success that they didn’t doubt they’d be all through with the deal before the bull market turned. They were all well known and had a considerable following among the professional traders and the wire houses.
Now, don’t get the idea that Jim Barnes and his team were fools or inexperienced kids. They were savvy individuals. All of them were well-versed in Wall Street strategies, and some were actually very successful stock traders. But they did more than just overestimate the public’s buying power. After all, that capacity was something they could only gauge through actual tests. The bigger mistake they made was thinking the bull market would last longer than it actually did. I guess the reason was that these men had experienced such great and particularly quick success that they believed they’d complete the deal before the bull market turned. They were all well-known and had a significant following among professional traders and the wire houses.
The deal was extremely well advertised. The newspapers certainly were generous with their space. The older concerns were identified with the stove industry of America and their product was known the world over. It was a patriotic amalgamation and there was a heap of literature in the daily papers about the world conquests. The markets of Asia, Africa and South America were as good as cinched.
The deal was heavily promoted. The newspapers definitely gave it plenty of space. The established companies were associated with America's stove industry, and their product was recognized worldwide. It was a patriotic mix, and there was a lot of coverage in the daily papers about global achievements. The markets in Asia, Africa, and South America were practically guaranteed.
The directors of the company were all men whose names were familiar to all readers of the financial pages. The publicity work was so well handled and the promises of unnamed insiders as to what the price was going to do were so definite and convincing that a great demand for the new stock was created. The result was that when the books were closed it was found that the stock which was offered to the public at fifty dollars a share had been oversubscribed by 25 per cent.
The company's directors were all familiar names to anyone who read the financial news. Their publicity efforts were expertly managed, and the tips from unnamed insiders about the stock's future were so clear and persuasive that there was a huge demand for the new shares. As a result, when the books were closed, it turned out that the stock, initially offered to the public at fifty dollars a share, had been oversubscribed by 25 percent.
Think of it! The best the promoters should have expected was to succeed in selling the new stock at that price after weeks of work and after putting up the price to 75 or higher in order to average 50. At that, it meant an advance of about 100 per cent in the old prices of the stocks of the constituent companies. That was the crisis and they did not meet it as it should have been met. It shows you that every business has its own needs. General wisdom is less valuable than specific savvy. The promoters, delighted by the unexpected oversubscription, concluded that the public was ready to pay any price for any quantity of that stock. And they actually277 were stupid enough to underallot the stock. After the promoters made up their minds to be hoggish they should have tried to be intelligently hoggish.
Imagine that! The best the promoters could've hoped for was to sell the new stock at that price after weeks of effort and after raising the price to 75 or higher to average 50. Even then, it meant about a 100 percent increase over the old prices of the stocks of the companies involved. That was the crisis, and they didn't handle it as they should have. It shows that every business has its own requirements. General advice is less useful than specific knowledge. The promoters, thrilled by the unexpected oversubscription, assumed that the public was willing to pay any price for any amount of that stock. And they were actually277 foolish enough to underallocate the stock. After they decided to be greedy, they should have aimed to be smart about it.
What they should have done, of course, was to allot the stock in full. That would have made them short to the extent of 25 per cent of the total amount offered for subscription to the public, and that, of course, would have enabled them to support the stock when necessary and at no cost to themselves. Without any effort on their part they would have been in the strong strategic position that I always try to find myself in when I am manipulating a stock. They could have kept the price from sagging, thereby inspiring confidence in the new stock’s stability and in the underwriting syndicate back of it. They should have remembered that their work was not over when they sold the stock offered to the public. That was only a part of what they had to market.
What they should have done, of course, was allocate the full stock. That would have put them short by 25 percent of the total amount available for public subscription, which would have allowed them to support the stock when necessary at no cost to themselves. Without any effort on their part, they would have found themselves in the strong strategic position I always aim for when I’m handling a stock. They could have prevented the price from dropping, which would have built confidence in the new stock's stability and the underwriting syndicate behind it. They should have remembered that their job wasn’t finished when they sold the stock available to the public. That was just part of what they needed to market.
They thought they had been very successful, but it was not long before the consequences of their two capital blunders became apparent. The public did not buy any more of the new stock, because the entire market developed reactionary tendencies. The insiders got cold feet and did not support Consolidated Stove; and if insiders don’t buy their own stock on recessions, who should? The absence of inside support is generally accepted as a pretty good bear tip.
They believed they had been very successful, but it didn't take long for the consequences of their two major mistakes to become clear. The public stopped buying the new stock, as the whole market started to have a backlash. The insiders got nervous and didn't back Consolidated Stove; and if insiders don't invest in their own stock during downturns, who will? The lack of insider support is widely seen as a solid indicator that things are going downhill.
There is no need to go into statistical details. The price of Consolidated Stove fluctuated with the rest of the market, but it never went above the initial market quotations, which were only a fraction above 50. Barnes and his friends in the end had to come in as buyers in order to keep it above 40. Not to have supported that stock at the outset of its market career was regrettable. But not to have sold all the stock the public subscribed for was much worse.
There’s no need to dive into the numbers. The price of Consolidated Stove varied like the rest of the market, but it never went higher than the initial market quotes, which were just slightly over 50. In the end, Barnes and his friends had to step in as buyers to keep it above 40. It was unfortunate not to have supported that stock at the beginning of its market life. But not selling all the stock that the public subscribed for was even worse.
At all events, the stock was duly listed on the New York Stock Exchange and the price of it duly kept sagging until it nominally stood at 37. And it stood there because Jim Barnes and his associates had to keep it there because their278 bank had loaned them thirty-five dollars a share on one hundred thousand shares. If the bank ever tried to liquidate that loan there was no telling what the price would break to. The public that had been eager to buy it at 50, now didn’t care for it at 37, and probably wouldn’t want it at 27.
At any rate, the stock was officially listed on the New York Stock Exchange, and its price kept dropping until it was around 37. It stayed there because Jim Barnes and his team needed to keep it at that level since their bank had loaned them thirty-five dollars a share on a hundred thousand shares. If the bank ever tried to cash in on that loan, there’s no telling how far the price could plummet. The public, which had been eager to buy it at 50, now showed no interest at 37, and probably wouldn’t want it even at 27.
As time went on the banks’ excesses in the matter of extensions of credits made people think. The day of the boy banker was over. The banking business appeared to be on the ragged edge of suddenly relapsing into conservatism. Intimate friends were now asked to pay off loans, for all the world as though they had never played golf with the president.
As time went on, the banks' reckless lending practices made people start to think. The era of the young, ambitious banker was over. The banking industry seemed to be on the brink of reverting to a more cautious approach. Close friends were now being asked to repay loans, as if they had never played golf with the president.
There was no need to threaten on the lender’s part or to plead for more time on the borrower’s. The situation was highly uncomfortable for both. The bank, for example, with which my friend Jim Barnes did business, was still kindly disposed. But it was a case of “For heaven’s sake take up that loan or we’ll all be in a dickens of a mess!”
There was no need for the lender to make threats or for the borrower to ask for more time. The situation was really tense for both sides. The bank that my friend Jim Barnes worked with was still being reasonable. But it was a matter of "For goodness' sake, take that loan or we’re all going to be in big trouble!"
The character of the mess and its explosive possibilities were enough to make Jim Barnes come to me to ask me to sell the one hundred thousand shares for enough to pay off the bank’s three-million-five-hundred-thousand-dollar loan. Jim did not now expect to make a profit on that stock. If the syndicate only made a small loss on it they would be more than grateful.
The chaos of the situation and its potential consequences prompted Jim Barnes to approach me about selling the one hundred thousand shares for enough to pay off the bank's $3.5 million loan. Jim didn't expect to profit from that stock anymore. If the syndicate only took a small loss on it, they would be more than grateful.
It seemed a hopeless task. The general market was neither active nor strong, though at times there were rallies, when everybody perked up and tried to believe the bull swing was about to resume.
It felt like an impossible challenge. The overall market was neither lively nor robust, although there were moments of optimism when everyone got excited and attempted to convince themselves that the bull trend was about to start again.
The answer I gave Barnes was that I’d look into the matter and let him know under what conditions I’d undertake the work. Well, I did look into it. I didn’t analyse the company’s last annual report. My studies were confined to the stock-market phases of the problem. I was not going to tout the stock for a rise on its earnings or its prospects, but to dispose of that block in the open market. All I considered was279 what should, could or might help or hinder me in that task.
The response I gave Barnes was that I’d check into it and let him know what conditions I’d need to take on the work. Well, I did check into it. I didn’t analyze the company’s last annual report. My focus was on the stock-market aspects of the issue. I wasn’t planning to promote the stock based on its earnings or future potential, but rather to sell that block in the open market. All I thought about was what should, could, or might help or get in the way of that task.
I discovered for one thing that there was too much stock held by too few people—that is, too much for safety and far too much for comfort. Clifton P. Kane & Co., bankers and brokers, members of the New York Stock Exchange, were carrying seventy thousand shares. They were intimate friends of Barnes and had been influential in effecting the consolidation, as they had made a specialty of stove stocks for years. Their customers had been let into the good thing. Ex-Senator Samuel Gordon, who was the special partner in his nephews’ firm, Gordon Bros., was the owner of a second block of seventy thousand shares; and the famous Joshua Wolff had sixty thousand shares. This made a total of two hundred thousand shares of Consolidated Stove held by this handful of veteran Wall Street professionals. They did not need any kind person to tell them when to sell their stock. If I did anything in the manipulating line calculated to bring in public buying—that is to say, if I made the stock strong and active—I could see Kane and Gordon and Wolff unloading, and not in homeopathic doses either. The vision of their two hundred thousand shares Niagaraing into the market was not exactly entrancing. Don’t forget that the cream was off the bull movement and that no overwhelming demand was going to be manufactured by my operations, however skillfully conducted they might be. Jim Barnes had no illusions about the job he was modestly sidestepping in my favour. He had given me a waterlogged stock to sell on a bull market that was about to breathe its last. Of course there was no talk in the newspapers about the ending of the bull market, but I knew it, and Jim Barnes knew it, and you bet the bank knew it.
I realized, for one thing, that too much stock was held by too few people—too much for safety and definitely too much for comfort. Clifton P. Kane & Co., bankers and brokers, members of the New York Stock Exchange, were holding seventy thousand shares. They were close friends of Barnes and had played a big role in the merger since they had specialized in stove stocks for years. Their clients had been included in this opportunity. Ex-Senator Samuel Gordon, who was the special partner in his nephews' firm, Gordon Bros., owned another block of seventy thousand shares, and the well-known Joshua Wolff held sixty thousand shares. This totaled two hundred thousand shares of Consolidated Stove held by this small group of seasoned Wall Street professionals. They didn’t need anyone to tell them when to sell their stock. If I did anything to encourage public buying—if I made the stock appear strong and active—I could see Kane, Gordon, and Wolff selling, and not in small amounts either. The thought of their two hundred thousand shares flooding the market wasn’t exactly appealing. Don't forget that the best part of the bull market was over and that no huge demand was going to be created by my actions, no matter how skillfully I handled them. Jim Barnes was well aware of the tough job he was stepping aside from in my favor. He had handed me a burdensome stock to sell on a bull market that was on the brink of ending. Of course, there was no mention in the newspapers about the bull market coming to an end, but I knew it, and Jim Barnes knew it, and you can bet the bank knew it.
Still, I had given Jim my word, so I sent for Kane, Gordon and Wolff. Their two hundred thousand shares was the sword of Damocles. I thought I’d like to substitute a steel chain for the hair. The easiest way, it seemed to me, was by some sort of reciprocity agreement. If they helped me passively280 by holding off while I sold the bank’s one hundred thousand shares, I would help them actively by trying to make a market for all of us to unload on. As things were, they couldn’t sell one-tenth of their holdings without having Consolidated Stove break wide open, and they knew it so well that they had never dreamed of trying. All I asked of them was judgment in timing the selling and an intelligent unselfishness in order not to be unintelligently selfish. It never pays to be a dog in the manger in Wall Street or anywhere else. I desired to convince them that premature or ill-considered unloading would prevent complete unloading. Time urged.
Still, I had promised Jim, so I called for Kane, Gordon, and Wolff. Their two hundred thousand shares were like the sword of Damocles hanging over us. I thought I’d prefer a steel chain instead of the hair. The simplest way, it seemed to me, was through some kind of reciprocity agreement. If they could help me by holding back while I sold the bank’s one hundred thousand shares, I would help them by trying to create a market for all of us to sell into. As it stood, they couldn’t sell even a tiny fraction of their holdings without triggering a massive collapse at Consolidated Stove, and they were well aware of it; they had never even considered trying. All I asked from them was good judgment on when to sell and a sense of selflessness to avoid being unintelligently selfish. It never pays to be a dog in the manger on Wall Street or anywhere else. I wanted to show them that rushing to sell or making impulsive decisions would prevent us all from fully selling our shares. Time was pressing.
I hoped my proposition would appeal to them because they were experienced Wall Street men and had no illusions about the actual demand for Consolidated Stove. Clifton P. Kane was the head of a prosperous commission house with branches in eleven cities and customers by the hundreds. His firm had acted as managers for more than one pool in the past.
I hoped my proposal would interest them since they were seasoned Wall Street professionals and knew the reality of the market demand for Consolidated Stove. Clifton P. Kane led a successful commission firm with offices in eleven cities and hundreds of clients. His company had managed more than one investment group previously.
Senator Gordon, who held seventy thousand shares, was an exceedingly wealthy man. His name was as familiar to the readers of the metropolitan press as though he had been sued for breach of promise by a sixteen-year-old manicurist possessing a five-thousand-dollar mink coat and one hundred and thirty-two letters from the defendant. He had started his nephews in business as brokers and he was a special partner in their firm. He had been in dozens of pools. He had inherited a large interest in the Midland Stove Company and he got one hundred thousand shares of Consolidated Stove for it. He had been carrying enough to disregard Jim Barnes’ wild bull tips and had cashed in on thirty thousand shares before the market petered out on him. He told a friend later that he would have sold more only the other big holders, who were old and intimate friends, pleaded with him not to sell any more, and out of regard for them he stopped. Besides which, as I said, he had no market to unload on.
Senator Gordon, who owned seventy thousand shares, was extremely wealthy. His name was as recognizable to readers of the city newspapers as if he had been sued for breach of promise by a sixteen-year-old manicurist owning a five-thousand-dollar mink coat and one hundred thirty-two letters from him. He had launched his nephews into business as brokers and was a special partner in their firm. He had participated in numerous investment pools. He inherited a significant stake in the Midland Stove Company and received one hundred thousand shares of Consolidated Stove in exchange. He had been holding enough shares to ignore Jim Barnes' wild stock tips and had sold thirty thousand shares before the market collapsed. He later told a friend he would have sold more, but the other major shareholders, who were old and close friends, urged him not to sell any more, and out of respect for them, he did. Besides, as I mentioned, he had no market to sell into.
281 The third man was Joshua Wolff. He was probably the best know of all the traders. For twenty years everybody had know him as one of the plungers on the floor. In bidding up stocks or offering them down he had few equals, for ten or twenty thousand shares meant no more to him than two or three hundred. Before I came to New York I had heard of him as a plunger. He was then trailing with a sporting coterie that played a no limit game, whether on the race track or in the stock market.
281 The third man was Joshua Wolff. He was probably the best-known trader of them all. For twenty years, everyone had known him as one of the high-stakes players on the trading floor. When it came to pushing up stock prices or bringing them down, he had few rivals; ten or twenty thousand shares were just as easy for him to handle as two or three hundred. Before I moved to New York, I had heard about him as a big gambler. Back then, he ran with a group of high rollers who played no-limit games, whether at the racetrack or the stock market.
They used to accuse him of being nothing but a gambler, but he had real ability and a strongly developed aptitude for the speculative game. At the same time his reputed indifference to highbrow pursuits made him the hero of numberless anecdotes. One of the most highly circulated of the yarns was that Joshua was a guest at what he called a swell dinner and by some oversight of the hostess several of the other guests began to discuss literature before they could be stopped.
They used to say he was just a gambler, but he had real talent and a strong knack for games of chance. His supposed lack of interest in highbrow activities also made him the star of countless stories. One of the most popular tales was that Joshua attended what he called an upscale dinner, and due to a slip-up by the hostess, several other guests started talking about literature before anyone could intervene.
A girl who sat next to Josh and had not heard him use his mouth except for masticating purposes, turned to him and looking anxious to hear the great financier’s opinion asked him, “Oh, Mr. Wolff, what do you think of Balzac?”
A girl sitting next to Josh, who had only heard him talking when he was eating, turned to him, eager to hear the financier’s thoughts, and asked, “Oh, Mr. Wolff, what do you think of Balzac?”
Josh politely ceased to masticate, swallowed and answered, “I never trade in them Curb stocks!”
Josh politely stopped chewing, swallowed, and replied, “I never trade in those curb stocks!”
Such were the three largest individual holders of Consolidated Stove. When they came over to see me I told them that if they formed a syndicate to put up some cash and gave me a call on their stock at a little above the market I would do what I could to make a market. They promptly asked me how much money would be required.
Such were the three biggest individual owners of Consolidated Stove. When they came to see me, I told them that if they formed a group to put up some cash and gave me a call on their stock at slightly above the market price, I would do what I could to create a market. They quickly asked me how much money would be needed.
I answered, “You’ve had that stock a long time and you can’t do a thing with it. Between the three of you you’ve got two hundred thousand shares, and you know very well that you haven’t the slightest chance of getting rid of it unless you make a market for it. It’s got be some market to absorb what you’ve got to give it, and it will be wise to have enough282 cash to pay for whatever stock it may be necessary to buy at first. It’s no use to begin and then have to stop because there isn’t enough money. I suggest that you form a syndicate and raise six millions in cash. Then give the syndicate a call on your two hundred thousand shares at 40 and put all your stock in escrow. If everything goes well you chaps will get rid of your dead pet and the syndicate will make some money.”
I replied, “You’ve had that stock for a long time and it’s not doing anything for you. Between the three of you, you own two hundred thousand shares, and you know there’s no way you can sell it unless you create a market for it. It has to be a significant market to take what you’re looking to sell, and it’s smart to have enough cash on hand to cover any stock you might need to buy initially. There’s no point in starting if you’re just going to run out of money halfway through. I suggest you form a syndicate and raise six million in cash. Then give the syndicate a call option on your two hundred thousand shares at 40 and put all your stock in escrow. If everything goes smoothly, you guys will be able to get rid of your unwanted stock and the syndicate will profit.”
As I told you before, there had been all sorts of rumours about my stock-market winnings. I suppose that helped, for nothing succeeds like success. At all events, I didn’t have to do much explaining to these chaps. They knew exactly how far they’d get if they tried to play a lone hand. They thought mine was a good plan. When they went away they said they would form the syndicate at once.
As I mentioned earlier, there were all kinds of rumors about my stock market winnings. I guess that worked in my favor because nothing breeds success like success. In any case, I didn’t have to explain much to these guys. They knew exactly how far they’d get if they tried to go it alone. They thought my plan was solid. When they left, they said they would start the syndicate right away.
They didn’t have much trouble in inducing a lot of their friends to join them. I suppose they spoke with more assurance than I had of the syndicate’s profits. From all I heard they really believed it, so theirs were no conscienceless tips. At all events the syndicate was formed in a couple of days. Kane, Gordon and Wolff gave calls on the two hundred thousand shares at 40 and I saw to it that the stock itself was put in escrow, so that none of it would come out on the market if I should put up the price. I had to protect myself. More than one promising deal has failed to pan out as expected because the members of the pool or clique failed to keep faith with one another. Dog has no foolish prejudices against eating dog in Wall Street. At the time the second American Steel and Wire Company was brought out the insiders accused one another of breach of faith and trying to unload. There had been a gentlemen’s agreement between John W. Gates and his pals and the Seligmans and their banking associates. Well, I heard somebody in a broker’s office reciting this quatrain, which was said to have been composed by John W. Gates:
They didn't have much trouble getting a lot of their friends to join them. I guess they spoke with more confidence about the syndicate's profits than I did. Based on what I heard, they really believed it, so their tips were not unethical. In any case, the syndicate was formed in just a couple of days. Kane, Gordon, and Wolff made calls on the two hundred thousand shares at 40, and I arranged for the stock itself to be put in escrow so that it wouldn't hit the market if I decided to raise the price. I had to protect myself. More than one promising deal has failed to work out as expected because the members of the pool or group didn’t keep their commitments to each other. On Wall Street, there are no silly hang-ups about rivalry. When the second American Steel and Wire Company was launched, the insiders accused each other of breaking trust and trying to sell off their shares. There had been an informal agreement between John W. Gates and his friends and the Seligmans and their banking partners. Well, I overheard someone in a broker's office reciting this quatrain, which was supposedly written by John W. Gates:
283
283
"I'll poison this murderous bastard.
"If I don't, he'll poison me!"
Mind you, I do not mean for one moment to imply that any of my friends in Wall Street would even dream of double-crossing me in a stock deal. But on general principles it is just as well to provide for any and all contingencies. It’s plain sense.
Mind you, I’m not suggesting for a second that any of my friends on Wall Street would even think about betraying me in a stock deal. But as a general rule, it’s a good idea to prepare for any and all possibilities. It’s just common sense.
After Wolff and Kane and Gordon told me that they had formed their syndicate to put up six millions in cash there was nothing for me to do but wait for the money to come in. I had urged the vital need of haste. Nevertheless the money came in driblets. I think it took four or five installments. I don’t know what the reason was, but I remember that I had to send out an S O S call to Wolff and Kane and Gordon.
After Wolff, Kane, and Gordon told me they had set up their syndicate to invest six million in cash, all I could do was wait for the money to arrive. I had emphasized the urgent need to move quickly. Still, the money came in slow chunks. I think it took four or five payments. I’m not sure why, but I remember having to send an S O S call to Wolff, Kane, and Gordon.
That afternoon I got some big checks that brought the cash in my possession to about four million dollars and the promise of the rest in a day or two. It began to look as though the syndicate might do something before the bull market passed away. At best it would be no cinch, and the sooner I began work the better. The public had not been particularly keen about new market movements in inactive stocks. But a man could do a great deal to arouse interest in any stock with four millions in cash. It was enough to absorb all the probable offerings. If time urged, as I had said, there was no sense in waiting for the other two millions. The sooner the stock got up to 50 the better for the syndicate. That was obvious.
That afternoon, I received some large checks that brought my cash total to about four million dollars, with the rest promised in a day or two. It started to look like the syndicate might take action before the bull market faded away. At best, it wouldn’t be easy, and the sooner I got started, the better. The public hadn't been particularly interested in new movements in inactive stocks. But with four million in cash, a person could do a lot to spark interest in any stock. It was enough to take in all the likely offerings. If time was pressing, as I mentioned, there was no point in waiting for the other two million. The sooner the stock reached 50, the better for the syndicate. That was clear.
The next morning at the opening I was surprised to see that there were unusually heavy dealings in Consolidated Stove. As I told you before, the stock had been waterlogged for months. The price had been pegged at 37, Jim Barnes taking good care not to let it go any lower on account of the big bank loan at 35. But as for going any higher, he’d as soon expect to see the Rock of Gibraltar shimmying across the284 Strait as to see Consolidated Stove do any climbing on the tape.
The next morning at the opening, I was surprised to see that there were unusually heavy trades in Consolidated Stove. As I mentioned before, the stock had been stuck for months. The price was locked at 37, with Jim Barnes doing everything he could to prevent it from dropping lower due to the big bank loan at 35. But as for it going any higher, he might as well expect to see the Rock of Gibraltar dancing across the 284 Strait as to see Consolidated Stove climb on the tape.
Well, sir, this morning there was quite a demand for the stock, and the price went up to 39. In the first hour of the trading the transactions were heavier than for the whole previous half year. It was the sensation of the day and affected bullishly the entire market. I heard afterwards that nothing else was talked about in the customers’ rooms of the commission houses.
Well, sir, this morning there was a huge demand for the stock, and the price spiked to 39. In the first hour of trading, the volume of transactions was greater than for the entire previous six months. It was the talk of the day and positively impacted the whole market. I later heard that it was the only thing being discussed in the customers' lounges of the brokerage firms.
I didn’t know what it meant, but it didn’t hurt my feelings any to see Consolidated Stove perk up. As a rule I do not have to ask about any unusual movement in any stock because my friends on the floor—brokers who do business for me, as well as personal friends among the room traders—keep me posted. They assume I’d like to know and they telephone me any news or gossip they pick up. On this day all I heard was that there was unmistakable inside buying in Consolidated Stove. There wasn’t any washing. It was all genuine. The purchasers took all the offerings from 37 to 39 and when importuned for reasons or begged for a tip, flatly refused to give any. This made the wily and watchful traders conclude that there was something doing; something big. When a stock goes up on buying by insiders who refuse to encourage the world at large to follow suit the ticker hounds begin to wonder aloud when the official notice will be given out.
I didn't fully understand it, but it didn’t bother me to see Consolidated Stove gaining attention. Usually, I don't need to ask about any unusual movements in stock because my friends on the trading floor—brokers who handle my business, along with personal friends among the room traders—keep me informed. They assume I want to know, so they call me with any news or gossip they hear. That day, all I found out was that there was clear insider buying in Consolidated Stove. There wasn't any manipulation; it was all legitimate. The buyers snapped up all the shares available from 37 to 39, and when they were pressed for reasons or asked for a tip, they flatly declined to share any. This led the clever and observant traders to conclude that something significant was going on. When a stock rises due to insider buying and those insiders refuse to encourage others to jump in, the ticker watchers start to speculate about when an official announcement will be made.
I didn’t do anything myself. I watched and wondered and kept track of the transactions. But on the next day the buying was not only greater in volume but more aggressive in character. The selling orders that had been on the specialists’ books for months at above the pegged price of 37 were absorbed without any trouble, and not enough new selling orders came in to check the rise. Naturally, up went the price. It crossed 40. Presently it touched 42.
I didn't do anything myself. I just watched, wondered, and kept track of the transactions. But the next day, the buying was not only higher in volume but also more aggressive. The selling orders that had been with the specialists for months at over the pegged price of 37 were taken in without any issues, and not enough new selling orders came in to stop the rise. Naturally, the price went up. It went past 40 and soon hit 42.
The moment it touched that figure I felt that I was justified in starting to sell the stock the bank held as collateral.285 Of course I figured that the price would go down on my selling, but if my average on the entire line was 37 I’d have no fault to find. I knew what the stock was worth and I had gathered some idea of the vendibility from the months of inactivity. Well, sir, I let them have stock carefully until I had got rid of thirty thousand shares. And the advance was not checked!
The moment it hit that figure, I felt justified in starting to sell the stock the bank held as collateral.285 I knew the price would likely drop when I sold, but if my average on the whole line was 37, I wouldn’t have any complaints. I understood what the stock was worth and had a good sense of its marketability from the months of inactivity. Well, I sold them stock carefully until I got rid of thirty thousand shares. And the price didn’t stop rising!
That afternoon I was told the reason for that opportune but mystifying rise. It seems that the floor traders had been tipped off after the close the night before and also the next morning before the opening, that I was bullish as blazes on Consolidated Stove and was going to rush the price right up fifteen or twenty points without a reaction, as was my custom—that is, my custom according to people who never kept my books. The tipster in chief was no less a personage than Joshua Wolff. It was his own inside buying that started the rise of the day before. His cronies among the floor traders were only too willing to follow his tip, for he knew too much to give wrong steers to his fellows.
That afternoon, I found out the reason for that timely but puzzling increase. Apparently, the floor traders had been informed after the market closed the night before and again the next morning before it opened, that I was extremely optimistic about Consolidated Stove and was planning to drive the price up by fifteen or twenty points without any pullback, which was typical for me—at least according to people who didn’t keep track of my activities. The main tipster was none other than Joshua Wolff. It was his own insider buying that triggered the rise the day before. His buddies among the floor traders were more than happy to follow his lead, as he knew too much to give his friends bad advice.
As a matter of fact, there was not so much stock pressing on the market as had been feared. Consider that I had tied up three hundred thousand shares and you will realize that the old fears had been well founded. It now proved less of a job than I had anticipated to put up the stock. After all, Governor Flower was right. Whenever he was accused of manipulating his firm’s specialties, like Chicago Gas, Federal Steel or B. R. T., he used to say: “The only way I know of making a stock go up is to buy it.” That also was the floor traders’ only way, and the price responded.
Actually, there wasn’t as much stock flooding the market as we had feared. If you consider that I had tied up three hundred thousand shares, you’ll understand that the old worries were justified. It turned out to be less challenging than I had thought to support the stock. After all, Governor Flower was right. Whenever he was accused of manipulating his firm’s stocks, like Chicago Gas, Federal Steel, or B. R. T., he would say, “The only way I know to make a stock go up is to buy it.” That was also the only method for the floor traders, and the price responded.
On the next day, before breakfast, I read in the morning papers what was read by thousands and what undoubtedly was sent over the wires to hundreds of branches and out-of-town offices, and that was that Larry Livingston was about to begin active bull operations in Consolidated Stove. The additional details differed. One version had it that I had formed an insiders’ pool and was going to punish the over-extended286 short interest. Another hinted at dividend announcements in the near future. Another reminded the world that what I usually did to a stock I was bullish on was something to remember. Still another accused the company of concealing its assets in order to permit accumulation by insiders. And all of them agreed that the rise hadn’t fairly started.
The next day, before breakfast, I read in the morning papers what thousands of others were reading, which was undoubtedly sent over the wires to hundreds of branches and offices outside of town: Larry Livingston was about to start active buying operations in Consolidated Stove. The details varied. One report said I had created a group of insiders and was going to go after the over-leveraged short interest. Another suggested that dividend announcements were coming soon. Another reminded everyone that what I typically did to a stock I was optimistic about was something to keep in mind. Yet another accused the company of hiding its assets to allow insiders to accumulate shares. And they all agreed that the increase hadn’t really begun yet.
By the time I reached my office and read my mail before the market opened I was made aware that the Street was flooded with red-hot tips to buy Consolidated Stove at once. My telephone bell kept ringing and the clerk who answered the calls heard the same question asked in one form or another a hundred times that morning: Was it true that Consolidated Stove was going up? I must say that Joshua Wolff and Kane and Gordon—and possibly Jim Barnes—handled that little tipping job mighty well.
By the time I got to my office and checked my emails before the market opened, I found out that everyone was buzzing with urgent tips to buy Consolidated Stove immediately. My phone kept ringing, and the clerk who answered the calls heard the same question asked in different ways a hundred times that morning: Was it true that Consolidated Stove was going to rise? I have to say, Joshua Wolff, Kane, and Gordon—and maybe Jim Barnes—managed that little tip-off extremely well.
I had no idea that I had such a following. Why, that morning the buying orders came in from all over the country—orders to buy thousands of shares of a stock that nobody wanted at any price three days before. And don’t forget that, as a matter of fact, all that the public had to go by was my newspaper reputation as a successful plunger; something for which I had to thank an imaginative reporter or two.
I had no idea I had such a following. That morning, buy orders came in from all over the country—orders to purchase thousands of shares of a stock that nobody wanted at any price just three days earlier. And let's not forget that, really, all the public had to rely on was my reputation in the newspapers as a successful investor; something I owe to a couple of creative reporters.
Well, sir, on that, the third day of the rise, I sold Consolidated Stove; and on the fourth day and the fifth; and the first thing I knew I had sold for Jim Barnes the one hundred thousand shares of stock which the Marshall National Bank held as collateral on the three-million-five-hundred-thousand-dollar loan that needed paying off. If the most successful manipulation consists of that in which the desired end is gained at the least possible cost to the manipulator, the Consolidated Stove deal is by all means the most successful of my Wall Street career. Why, at no time did I have to take any stock. I didn’t have to buy first in order to sell the more easily later on. I did not put up the price to the highest possible point and then begin my real selling. I didn’t even do287 my principal selling on the way down, but on the way up. It was like a dream of Paradise to find an adequate buying power created for you without your stirring a finger to bring it about, particularly when you were in a hurry. I once heard a friend of Governor Flower’s say that in one of the great bull-leader’s operations for the account of a pool in B. R. T. the pool sold fifty thousand shares of the stock at a profit, but Flower & Co. got commissions on more than two hundred and fifty thousand shares and W. P. Hamilton says that to distribute two hundred and twenty thousand shares of Amalgamated Copper, James R. Keene must have traded in at least seven hundred thousand shares of the stock during the necessary manipulation. Some commission bill! Think of that and then consider that the only commissions that I had to pay were the commissions on the one hundred thousand shares I actually sold for Jim Barnes. I call that some saving.
Well, sir, on the third day of the rise, I sold Consolidated Stove; and on the fourth day and the fifth; and before I knew it, I had sold one hundred thousand shares of stock for Jim Barnes that the Marshall National Bank held as collateral on the three million five hundred thousand dollar loan that needed to be paid off. If the most successful manipulation is one where you achieve your goal with the least cost to yourself, then the Consolidated Stove deal is definitely the highlight of my Wall Street career. At no point did I have to take any stock. I didn’t need to buy first to sell more easily later on. I didn’t drive the price to the highest possible point before starting my real selling. I didn’t even do my main selling on the way down, but on the way up. It felt like a dream come true to find an adequate buying power created for me without me lifting a finger to make it happen, especially when I was in a hurry. I once heard a friend of Governor Flower’s say that in one of the major bull-leader’s operations on behalf of a pool in B. R. T., the pool sold fifty thousand shares of stock for a profit, but Flower & Co. received commissions on more than two hundred fifty thousand shares, and W. P. Hamilton noted that to distribute two hundred twenty thousand shares of Amalgamated Copper, James R. Keene must have traded in at least seven hundred thousand shares during the necessary manipulation. Quite a commission bill! Think about that, and then realize that the only commissions I had to pay were for the one hundred thousand shares I actually sold for Jim Barnes. I call that a significant saving.
Having sold what I had engaged to sell for my friend Jim, and all the money the syndicate had agreed to raise not having been sent in, and feeling no desire to buy back any of the stock I had sold, I rather think I went away somewhere for a short vacation. I do not remember exactly. But I do remember very well that I let the stock alone and that it was not long before the price began to sag. One day, when the entire market was weak, some disappointed bull wanted to get rid of his Consolidated Stove in a hurry, and on his offerings the stock broke below the call price, which was 40. Nobody seemed to want any of it. As I told you before, I wasn’t bullish on the general situation and that made me more grateful than ever for the miracle that had enabled me to dispose of the one hundred thousand shares without having to put the price up twenty or thirty points in a week, as the kindly tipsters had prophesied.
Having sold what I was supposed to sell for my friend Jim, and since the syndicate hadn’t sent in all the money they promised to raise, I didn't feel like buying back any of the stock I sold. I think I took a short vacation, but I can’t remember exactly. What I do remember clearly is that I left the stock alone, and it wasn’t long before the price started to drop. One day, when the whole market was down, a disappointed investor wanted to quickly get rid of his Consolidated Stove shares, and because of that, the stock fell below the call price of 40. Nobody seemed interested in buying. As I mentioned before, I wasn’t optimistic about the overall situation, which made me even more grateful for the luck that allowed me to get rid of the one hundred thousand shares without having to raise the price by twenty or thirty points in a week, as the friendly tipsters had predicted.
Finding no support, the price developed a habit of declining regularly until one day it broke rather badly and touched 32. That was the lowest that had ever been recorded for it, for, as you will remember, Jim Barnes and the288 original syndicate had pegged it at 37 in order not to have their one hundred thousand shares dumped on the market by the bank.
Finding no support, the price started to drop consistently until one day it plummeted to 32. That was the lowest it had ever been recorded, because, as you may recall, Jim Barnes and the 288 original syndicate had set it at 37 to prevent the bank from flooding the market with their one hundred thousand shares.
I was in my office that day peacefully studying the tape when Joshua Wolff was announced. I said I would see him. He rushed in. He is not a very large man, but he certainly seemed all swelled up—with anger, as I instantly discovered.
I was in my office that day, quietly reviewing the tape when Joshua Wolff walked in. I said I would see him. He hurried in. He’s not a big guy, but he definitely seemed all puffed up—with anger, as I quickly realized.
He ran to where I stood by the ticker and yelled, “Hey? What the devil’s the matter?”
He ran over to where I was standing by the ticker and shouted, “Hey! What the heck is going on?”
“Have a chair, Mr. Wolff,” I said politely and sat down myself to encourage him to talk calmly.
“Please take a seat, Mr. Wolff,” I said politely and sat down myself to encourage him to speak calmly.
“I don’t want any chair! I want to know what it means!” he cried at the top of his voice.
“I don’t want any chair! I want to know what it means!” he shouted at the top of his lungs.
“What does what mean?”
“What does that mean?”
“What in hell are you doing to it?”
“What the hell are you doing to it?”
“What am I doing to what?”
“What am I doing to what?”
“That stock! That stock!”
“That stock! That stock!”
“What stock?” I asked him.
"What stock?" I asked him.
But that only made him see red, for he shouted, “Consolidated Stove! What are you doing to it?”
But that just made him furious, as he yelled, “Consolidated Stove! What are you doing to it?”
“Nothing! Absolutely nothing. What’s wrong?” I said.
"Nothing! Absolutely nothing. What’s going on?" I said.
He stared at me fully five seconds before he exploded: “Look at the price! Look at it!”
He stared at me for a full five seconds before he burst out: “Check out the price! Look at it!”
He certainly was angry. So I got up and looked at the tape.
He was definitely angry. So I got up and checked the tape.
I said, “The price of it is now 31¼.”
I said, "The price is now 31.25."
“Yeh! Thirty-one and a quarter, and I’ve got a raft of it.”
“Yeah! Thirty-one and a quarter, and I’ve got a bunch of it.”
“I know you have sixty thousand shares. You have had it a long time, because when you originally bought your Gray Stove——”
“I know you have sixty thousand shares. You've had them for a long time, because when you first bought your Gray Stove——”
But he didn’t let me finish. He said, “But I bought a lot more. Some of it cost me as high as 40! And I’ve got it yet!”
But he didn’t let me finish. He said, “But I bought a lot more. Some of it cost me as much as 40! And I still have it!”
He was glaring at me so hostilely that I said, “I didn’t tell you to buy it.”
He was staring at me with such hostility that I said, “I didn’t tell you to buy it.”
“You didn’t what?”
“You didn’t do what?”
“I didn’t tell you to load up with it.”
“I didn’t tell you to stock up on it.”
“I didn’t say you did. But you were going to put it up——”
“I didn’t say you did. But you were going to post it——”
“Why was I?” I interrupted.289 He looked at me, unable to speak for anger. When he found his voice again, he said, “You were going to put it up. You had the money to buy it.”
“Why was I?” I interrupted.289 He looked at me, speechless with anger. Once he found his voice again, he said, “You were going to put it up. You had the money to buy it.”
“Yes. But I didn’t buy a share,” I told him.
“Yes. But I didn’t buy a share,” I said.
That was the last straw.
That was the final straw.
“You didn’t buy a share, and you had over four millions in cash to buy with? You didn’t buy any?”
“You didn't buy a share, and you had over four million in cash to spend? You didn't buy anything?”
“Not a share!” I repeated.
“Not a share!” I said again.
He was so mad by now that he couldn’t talk plainly. Finally he managed to say, “What kind of a game do you call that?”
He was so angry by now that he couldn’t speak clearly. Finally, he managed to say, “What kind of game is that?”
He was inwardly accusing me of all sorts of unspeakable crimes. I sure could see a long list of them in his eyes. It made me say to him: “What you really mean to ask me, Wolff, is, why I didn’t buy from you above 50 the stock you bought below 40. Isn’t that it?”
He was silently blaming me for all kinds of terrible things. I could definitely see a long list of them in his eyes. It made me say to him, “What you really want to ask me, Wolff, is why I didn’t buy the stock from you above 50 when you got it for below 40. Am I right?”
“No, it isn’t. You had a call at 40 and four millions in cash to put up the price with.”
“No, it isn’t. You had a call at 40 and four million in cash to raise the price with.”
“Yes, but I didn’t touch the money and the syndicate has not lost a cent by my operations.”
“Yes, but I didn’t touch the money, and the syndicate hasn’t lost a dime from my actions.”
“Look here, Livingston—” he began.
“Listen up, Livingston—” he began.
But I didn’t let him say any more.
But I didn’t let him continue.
“You listen to me, Wolff. You knew that the two hundred thousand shares you and Gordon and Kane held were tied up, and that there wouldn’t be an awful lot of floating stock to come on the market if I put up the price, as I’d have to do for two reasons: The first to make a market for the stock; and the second to make a profit out of the call at 40. But you weren’t satisfied to get 40 for the sixty thousand shares you’d been lugging for months or with your share of the syndicate profits, if any; so you decided to take on a lot of stock under 40 to unload on me when I put the price up with the syndicate’s money, as you were sure I meant to do. You’d buy before I did and you’d unload before I did; in all probability I’d be the one to unload on. I suspect you figured on my290 having to put the price up to 60. It was such a cinch that you probably bought ten thousand shares strictly for unloading purposes, and to make sure somebody held the bag if I didn’t, you tipped off everybody in the United States, Canada and Mexico without thinking of my added difficulties. All your friends knew what I was supposed to do. Between their buying and mine you were going to be all hunky. Well, your intimate friends to whom you gave the tip passed it on to their friends after they had bought their lines, and the third stratum of tip-takers planned to supply the fourth, fifth and possibly sixth strata of suckers, so that when I finally came to do some selling I’d find myself anticipated by a few thousands of wise speculators. It was a friendly thought, that notion of yours, Wolff. You can’t imagine how surprised I was when Consolidated Stove began to go up before I even thought of buying a single share; or how grateful, either, when the underwriting syndicate sold one hundred thousand shares around 40 to the people who were going to sell those same shares to me at 50 or 60. I sure was a sucker not to use the four millions to make money for them, wasn’t I? The cash was supplied to buy stock with, but only if I thought it necessary to do so. Well, I didn’t.”
"You listen to me, Wolff. You knew that the two hundred thousand shares you, Gordon, and Kane had were locked up, and that there wouldn’t be much stock available on the market if I raised the price, which I had to do for two reasons: First, to create a market for the stock; and second, to profit from the call at 40. But you weren’t content with getting 40 for the sixty thousand shares that you’d been holding for months or with your cut of the syndicate profits, if there were any; so you decided to take on a lot of stock below 40 to offload on me when I raised the price with the syndicate’s money, since you were sure I would. You’d buy before I did and you’d sell before I did; chances were I'd be the one stuck with it. I suspect you figured I would have to push the price up to 60. It was such a no-brainer that you likely bought ten thousand shares just for unloading, and to make sure someone else would take the hit if I didn’t, you tipped off everyone in the U.S., Canada, and Mexico without considering the extra trouble it caused me. All your friends knew what I was supposed to do. Between their buying and mine, you were planning to be all set. Well, your close friends who got the tip passed it along to their friends after they bought their shares, and the third wave of tip-takers was set to supply the fourth, fifth, and maybe even sixth waves of suckers, so when I finally got around to selling, I’d find myself up against a few thousand savvy speculators. That was a nice thought of yours, Wolff. You can’t imagine how surprised I was when Consolidated Stove started rising before I even thought of buying a single share; or how grateful I was when the underwriting syndicate sold one hundred thousand shares around 40 to the people who planned to sell those same shares to me at 50 or 60. I sure was a fool not to use the four million to make money for them, wasn't I? The cash was there to buy stock with, but only if I thought it was necessary. Well, I didn’t."
Joshua had been in Wall Street long enough not to let anger interfere with business. He cooled off as he heard me, and when I was through talking he said in a friendly tone of voice, “Look here, Larry, old chap, what shall we do?”
Joshua had been on Wall Street long enough not to let anger get in the way of business. He calmed down as he listened to me, and when I finished talking, he said in a friendly tone, “Hey, Larry, my friend, what should we do?”
“Do whatever you please.”
"Do what you want."
“Aw, be a sport. What would you do if you were in our place?”
“Come on, don't be difficult. What would you do if you were in our situation?”
“If I were in your place,” I said solemnly, “do you know what I’d do?”
“If I were you,” I said seriously, “do you know what I’d do?”
“What?”
"What did you say?"
“I’d sell out!” I told him.
“I’d totally sell out!” I told him.
He looked at me a moment, and without another word turned on his heel and walked out of my office. He’s never been in it since.
He looked at me for a moment, and without saying anything else, turned on his heel and walked out of my office. He hasn't been in it since.
291 Not long after that, Senator Gordon also called. He, too, was quite peevish and blamed me for their troubles. Then Kane joined the anvil chorus. They forgot that their stock had been unsalable in bulk when they formed the syndicate. All they could remember was that I didn’t sell their holdings when I had the syndicate’s millions and the stock was active at 44, and that now it was 30 and dull as dishwater. To their way of thinking I should have sold out at a good fat profit.
291 Not long after that, Senator Gordon called as well. He was pretty grumpy and blamed me for their problems. Then Kane joined in with the complaints. They forgot that their stock hadn’t been easy to sell in bulk when they set up the syndicate. All they could remember was that I didn’t sell their shares when I had the syndicate’s millions and the stock was actively trading at 44, and now it was at 30 and as boring as ever. In their eyes, I should have sold at a nice profit.
Of course they also cooled down in due time. The syndicate wasn’t out a cent and the main problem remained unchanged: to sell their stock. A day or two later they came back and asked me to help them out. Gordon was particularly insistent, and in the end I made them put in their pooled stock at 25½. My fee for my services was to be one-half of whatever I got above that figure. The last sale had been at about 30.
Of course, they eventually calmed down. The syndicate didn't lose any money, and the main issue was still the same: they needed to sell their shares. A day or two later, they returned and asked me for help. Gordon was especially persistent, and in the end, I had them offer their pooled shares at 25½. My fee for my assistance would be half of whatever I made above that price. The last sale had been around 30.
There I was with their stock to liquidate. Given general market conditions and specifically the behaviour of Consolidated Stove, there was only one way to do it, and that was, of course, to sell on the way down and without first trying to put up the price, and I certainly would have got stock by the ream on the way up. But on the way down I could reach those buyers who always argue that a stock is cheap when it sells fifteen or twenty points below the top of the movement, particularly when that top is a matter of recent history. A rally is due, in their opinion. After seeing Consolidated Stove sell up to close to 44 it sure looked like a good thing below 30.
There I was with their stock to sell off. Considering the overall market situation and especially how Consolidated Stove was acting, there was really only one way to do it: sell while the price was dropping and without trying to raise it first. I definitely would have picked up stock on the way up. But on the way down, I could get to those buyers who always insist that a stock is a good deal when it’s selling fifteen or twenty points below its peak, especially when that peak is recent. They think a rebound is coming. After watching Consolidated Stove reach almost 44, it definitely seemed like a solid buy below 30.
It worked out as always. Bargain hunters bought it in sufficient volume to enable me to liquidate the pool’s holdings. But do you think that Gordon or Wolff or Kane felt any gratitude? Not a bit of it. They are still sore at me, or so their friends tell me. They often tell people how I did them. They cannot forgive me for not putting up the price on myself, as they expected.
It went as it usually does. Bargain hunters picked it up in enough quantity to let me sell off the pool's assets. But do you think Gordon, Wolff, or Kane felt any gratitude? Not at all. They’re still upset with me, or so their friends say. They frequently tell others about how I treated them. They can't forgive me for not raising the price on myself, like they thought I would.
As a matter of fact I never would have been able to sell292 the bank’s hundred thousand shares if Wolff and the rest had not passed around those red-hot bull tips of theirs. If I had worked as I usually do—that is, in a logical natural way—I would have had to take whatever price I could get. I told you we ran into a declining market. The only way to sell on such a market is to sell not necessarily recklessly but really regardless of price. No other way was possible, but I suppose they do not believe this. They are still angry. I am not. Getting angry doesn’t get a man anywhere. More than once it has been borne in on me that a speculator who loses his temper is a goner. In this case there was no aftermath to the grouches. But I’ll tell you something curious. One day Mrs. Livingston went to a dressmaker who had been warmly recommended to her. The woman was competent and obliging and had a very pleasing personality. At the third or fourth visit, when the dressmaker felt less like a stranger, she said to Mrs. Livingston: “I hope Mr. Livingston puts up Consolidated Stove soon. We have some that we bought because we were told he was going to put it up, and we’d always heard that he was very successful in all his deals.”
Actually, I never would have been able to sell292 the bank’s hundred thousand shares if Wolff and the others hadn’t spread those hot stock tips. If I had done things the way I usually do—logically and naturally—I would have had to accept whatever price I could get. I told you we hit a declining market. The only way to sell in that kind of market is to sell—not necessarily recklessly, but really without caring about the price. There was no other option, but I guess they don’t believe that. They’re still upset. I’m not. Getting angry doesn’t get you anywhere. More than once, I’ve realized that a speculator who loses their cool is done for. In this case, there weren’t any consequences to the complaints. But I’ll share something interesting. One day, Mrs. Livingston went to a dressmaker who had come highly recommended. The woman was skilled, helpful, and had a really nice personality. On the third or fourth visit, when the dressmaker felt more like a friend, she said to Mrs. Livingston: “I hope Mr. Livingston pushes up Consolidated Stove soon. We bought some because we were told he was going to raise it, and we’ve always heard he’s very successful in all his deals.”
I tell you it isn’t pleasant to think that innocent people may have lost money following a tip of that sort. Perhaps you understand why I never give any myself. That dressmaker made me feel that in the matter of grievances I had a real one against Wolff.
I have to say, it’s not nice to think that innocent people might have lost money because of a tip like that. Maybe now you see why I never give out tips myself. That dressmaker made me feel like I really had a valid complaint against Wolff.
293
293
XXIII
Speculation in stocks will never disappear. It isn’t desirable that it should. It cannot be checked by warnings as to its dangers. You cannot prevent people from guessing wrong no matter how able or how experienced they may be. Carefully laid plans will miscarry because the unexpected and even the unexpectable will happen. Disaster may come from a convulsion of nature or from the weather, from your own greed or from some man’s vanity; from fear or from uncontrolled hope. But apart from what one might call his natural foes, a speculator in stocks has to contend with certain practices or abuses that are indefensible normally as well as commercially.
Stock speculation will never go away. It’s not ideal for it to do so. You can’t stop it with warnings about its risks. People will always take chances, regardless of how skilled or experienced they are. Well-thought-out plans can fail because the unexpected and even the unforeseeable can happen. Disasters can stem from natural disasters, weather changes, your own greed, or someone else’s pride; from fear or unchecked optimism. But aside from what could be called their natural enemies, stock speculators also have to deal with certain practices or abuses that are unjustifiable both ethically and in business.
As I look back and consider what were the common practices twenty-five years ago when I first came to Wall Street, I have to admit that there have been many changes for the better. The old-fashioned bucket shops are gone, though bucketeering “brokerage” houses still prosper at the expense of men and women who persist in playing the game of getting rich quick. The Stock Exchange is doing excellent work not only in getting after these out-and-out swindlers but in insisting upon strict adherence to its rules by its own members. Many wholesome regulations and restrictions are now strictly enforced but there is still room for improvement. The ingrained conservatism of Wall Street rather than ethical callousness is to blame for the persistence of certain abuses.
As I reflect on the common practices from twenty-five years ago when I first arrived on Wall Street, I have to admit that many positive changes have taken place. The old-school bucket shops are gone, although dishonest "brokerage" firms still thrive at the expense of people who continue to chase get-rich-quick schemes. The Stock Exchange is doing a great job not only of going after these outright frauds but also of enforcing strict adherence to its rules among its own members. Many healthy regulations and restrictions are now being strictly enforced, but there's still room for improvement. The deep-rooted conservatism of Wall Street, rather than a lack of ethics, is to blame for the ongoing presence of certain abuses.
294 Difficult as profitable stock speculation always has been it is becoming even more difficult every day. It was not so long ago when a real trader could have a good working knowledge of practically every stock on the list. In 1901, when J. P. Morgan brought out the United States Steel Corporation, which was merely a consolidation of lesser consolidations most of which were less than two years old, the Stock Exchange had 275 stocks on its list and about 100 in its “unlisted department”; and this included a lot that a chap didn’t have to know anything about because they were small issues, or inactive by reason of being minority or guaranteed stocks and therefore lacking in speculative attractions. In fact, an overwhelming majority were stocks in which there had not been a sale in years. Today there are about 900 stocks on the regular list and in our recent active markets about 600 separate issues were traded in. Moreover, the old groups or classes of stocks were easier to keep track of. They not only were fewer but the capitalization was smaller and the news a trader had to be on the lookout for did not cover so wide a field. But today, a man is trading in everything; almost every industry in the world is represented. It requires more time and more work to keep posted and to that extent speculation has become much more difficult for those who operate intelligently.
294 As challenging as profitable stock trading has always been, it’s getting even tougher every day. Not long ago, a real trader could have a solid understanding of almost every stock on the list. Back in 1901, when J. P. Morgan established the United States Steel Corporation, which was just a combination of smaller companies, most of which were less than two years old, the Stock Exchange had 275 stocks on its list and about 100 in its “unlisted department.” This included many stocks that someone didn’t need to know much about because they were small or inactive due to being minority or guaranteed stocks, lacking speculative appeal. In fact, most of them hadn’t been sold in years. Today, there are about 900 stocks on the regular list, and in our recent active markets, about 600 different issues were traded. Furthermore, the old categories of stocks were easier to monitor. There were not only fewer stocks, but the market capitalization was smaller, and the news a trader needed to follow didn’t span such a wide scope. But today, a trader is involved in everything; almost every industry in the world is represented. It takes more time and effort to stay informed, making speculation much more challenging for those who want to operate intelligently.
There are many thousands of people who buy and sell stocks speculatively but the number of those who speculate profitably is small. As the public always is “in” the market to some extent, it follows that there are losses by the public all the time. The speculator’s deadly enemies are: Ignorance, greed, fear and hope. All the statute books in the world and all the rules of all the Exchanges on earth cannot eliminate these from the human animal. Accidents which knock carefully conceived plans skyhigh also are beyond regulation by bodies of cold-blooded economists or warm-hearted philanthropists. There remains another source of loss and that is, deliberate misinformation as distinguished from straight295 tips. And because it is apt to come to a stock trader variously disguised and camouflaged, it is the more insidious and dangerous.
There are thousands of people who buy and sell stocks for speculation, but the number who make a profit is small. Since the public is always somewhat involved in the market, it means there are constant losses among them. The speculator's biggest enemies are ignorance, greed, fear, and hope. No amount of laws or rules from exchanges around the world can eliminate these traits in people. Accidents that disrupt well-thought-out plans are also beyond the regulation of unemotional economists or well-meaning philanthropists. Another source of loss comes from deliberate misinformation, as opposed to genuine tips. This type of misinformation often arrives in various disguises, making it even more insidious and dangerous.
The average outsider, of course, trades either on tips or on rumours, spoken or printed, direct or implied. Against ordinary tips you cannot guard. For instance, a lifelong friend sincerely desires to make you rich by telling you what he has done, that is, to buy or sell some stock. His intent is good. If the tip goes wrong what can you do? Also against the professional or crooked tipster the public is protected to about the same extent that he is against gold-bricks or wood-alcohol. But against the typical Wall Street rumours, the speculating public has neither protection nor redress. Wholesale dealers in securities, manipulators, pools and individuals resort to various devices to aid them in disposing of their surplus holdings at the best possible prices. The circulation of bullish items by the newspapers and the tickers is the most pernicious of all.
The average outsider usually relies on tips or rumors, whether they're spoken or written, direct or implied. You can't really protect yourself against ordinary tips. For example, a lifelong friend might honestly want to help you get rich by sharing what they've done, like buying or selling some stock. Their intentions are good. But if the tip doesn't work out, what can you do? Similarly, the public is somewhat protected from professional or dishonest tipsters, just like they're protected from scams like gold-bricks or wood alcohol. However, when it comes to typical Wall Street rumors, the average investor has no protection or recourse. Wholesalers, manipulators, pools, and individuals use various tricks to help them sell off their excess holdings at the best prices. The spread of optimistic news by newspapers and tickers is the most harmful of all.
Get the slips of the financial news-agencies any day and it will surprise you to see how many statements of an implied semi-official nature they print. The authority is some “leading insider” or “a prominent director” or “a high official” or someone “in authority” who presumably knows what he is talking about. Here are today’s slips. I pick an item at random. Listen to this: “A leading banker says it is too early yet to expect a declining market.”
Get the updates from financial news agencies any day, and you'll be amazed at how many statements of an implied semi-official nature they print. The source is often someone like a “leading insider,” “a prominent director,” “a high official,” or someone “in authority” who presumably knows what they are talking about. Here are today's updates. I'll pick an item at random. Check this out: “A leading banker says it’s too early to expect a declining market.”
Did a leading banker really say that and if he said it why did he say it? Why does he not allow his name to be printed? Is he afraid that people will believe him if he does?
Did a top banker really say that, and if he did, why did he say it? Why doesn't he want his name published? Is he worried that people will actually believe him if he does?
Here is another one about a company the stock of which has been active this week. This time the man who makes the statement is a “prominent director.” Now which—if any—of the company’s dozen directors is doing the talking? It is plain that by remaining anonymous nobody can be blamed for any damage that may be done by the statement.
Here’s another one about a company whose stock has been active this week. This time, the person making the statement is a “prominent director.” Now, which—if any—of the company’s dozen directors is speaking? It’s clear that by staying anonymous, no one can be held responsible for any harm that might come from the statement.
Quite apart from the intelligent study of speculation296 everywhere the trader in stocks must consider certain facts in connection with the game in Wall Street. In addition to trying to determine how to make money one must also try to keep from losing money. It is almost as important to know what not to do as to know what should be done. It is therefore well to remember that manipulation of some sort enters into practically all advances in individual stocks and that such advances are engineered by insiders with one object in view and one only and that is to sell at the best profit possible. However, the average broker’s customer believes himself to be a business man from Missouri if he insists upon being told why a certain stock goes up. Naturally, the manipulators “explain” the advance in a way calculated to facilitate distribution. I am firmly convinced that the public’s losses would be greatly reduced if no anonymous statements of a bullish nature were allowed to be printed. I mean statements calculated to make the public buy or hold stocks.
Aside from the smart analysis of speculation296, anyone trading stocks must consider specific facts related to the Wall Street game. Besides figuring out how to make money, one must also focus on avoiding losses. It's almost as crucial to know what not to do as it is to know what should be done. Therefore, it's important to remember that manipulation of some kind is involved in almost all increases in individual stocks, and these increases are driven by insiders with one goal: to sell at the highest profit possible. However, the typical broker’s client sees themselves as a savvy business person if they demand to know why a particular stock is rising. Naturally, the manipulators "explain" the rise in ways designed to support distribution. I truly believe that the public's losses would be significantly reduced if anonymous optimistic statements were not allowed to be published. I mean statements aimed at encouraging the public to buy or hold stocks.
The overwhelming majority of the bullish articles printed on the authority of unnamed directors or insiders convey unreliable and misleading impressions to the public. The public loses many millions of dollars every year by accepting such statements as semi-official and therefore trustworthy.
The overwhelming majority of the optimistic articles published based on the authority of unnamed executives or insiders provide unreliable and misleading impressions to the public. The public loses millions of dollars every year by taking such statements as semi-official and, therefore, trustworthy.
Say for example that a company has gone through a period of depression in its particular line of business. The stock is inactive. The quotation represents the general and presumably accurate belief of its actual value. If the stock were too cheap at that level somebody would know it and buy it and it would advance. If too dear somebody would know enough to sell it and the price would decline. As nothing happens one way or another nobody talks about it or does anything.
For example, let's say a company has gone through a downturn in its specific industry. The stock isn’t moving. The price reflects the general and likely accurate perception of its true value. If the stock were undervalued at that price, someone would notice and buy it, causing the price to go up. If it were overvalued, someone would know enough to sell it, and the price would drop. Since nothing is happening either way, nobody discusses it or takes any action.
The turn comes in the line of business the company is engaged in. Who are the first to know it, the insiders or the public? You can bet it isn’t the public. What happens next? Why, if the improvement continues the earnings will increase297 and the company will be in position to resume dividends on the stock; or, if dividends were not discontinued, to pay a higher rate. That is, the value of the stock will increase.
The shift occurs in the type of business the company is involved in. Who finds out first, the insiders or the public? You can be sure it’s not the public. What happens next? Well, if the improvement keeps up, earnings will rise297 and the company will be able to resume dividends on the stock; or, if dividends weren't stopped, to pay a higher rate. In other words, the stock's value will go up.
Say that the improvement keeps up. Does the management make public that glad fact? Does the president tell the stockholders? Does a philanthropic director come out with a signed statement for the benefit of that part of the public that reads the financial page in the newspapers and the slips of the news agencies? Does some modest insider pursuing his usual policy of anonymity come out with an unsigned statement to the effect that the company’s future is most promising? Not this time. Not a word is said by anyone and no statement whatever is printed by newspapers or tickers.
Say the improvement continues. Does management announce that good news? Does the president inform the stockholders? Does a charitable board member release a signed statement for the segment of the public that reads the financial news in newspapers and news agency updates? Does a humble insider, sticking to their usual anonymity, share an unsigned comment suggesting that the company’s future looks very promising? Not this time. No one says a word, and no statements are published by newspapers or tickers.
The value-making information is carefully kept from the public while the now taciturn “prominent insiders” go into the market and buy all the cheap stock they can lay their hands on. As this well-informed but unostentatious buying keeps on, the stock rises. The financial reporters, knowing that the insiders ought to know the reason for the rise, ask questions. The unanimously anonymous insiders unanimously declare that they have no news to give out. They do not know that there is any warrant for the rise. Sometimes they even state that they are not particularly concerned with the vagaries of the stock market or the actions of stock speculators.
The valuable information is carefully kept from the public while the now quiet "prominent insiders" enter the market and buy up all the cheap stock they can find. As this well-informed but low-key buying continues, the stock price goes up. Financial reporters, knowing that insiders should know the reason for the rise, start asking questions. The completely anonymous insiders all claim that they have no news to share. They state they don’t have any explanation for the rise. Sometimes, they even say they are not particularly worried about the ups and downs of the stock market or what stock speculators are doing.
The rise continues and there comes a happy day when those who know have all the stock they want or can carry. The Street at once begins to hear all kinds of bullish rumours. The tickers tell the traders “on good authority” that the company has definitely turned the corner. The same modest director who did not wish his name used when he said he knew no warrant for the rise in the stock is now quoted—of course not by name—as saying that the stockholders have every reason to feel greatly encouraged over the outlook.
The rise keeps going, and soon comes a great day when those in the know have all the shares they want or can handle. The market starts to pick up all sorts of positive rumors. The tickers inform the traders “from reliable sources” that the company has definitely turned things around. The same low-key director who didn’t want to be named when he said he had no basis for the stock’s rise is now quoted—of course, not by name—saying that shareholders have every reason to feel very optimistic about the future.
Urged by the deluge of bullish news items the public begins298 to buy the stock. These purchases help to put the price still higher. In due course the predictions of the uniformly unnamed directors come true and the company resumes dividend payments; or increases the rate, as the case may be. With that the bullish items multiply. They not only are more numerous than ever but much more enthusiastic. A “leading director,” asked point blank for a statement of conditions, informs the world that the improvement is more than keeping up. A “prominent insider,” after much coaxing, is finally induced by a news-agency to confess that the earnings are nothing short of phenomenal. A “well-known banker,” who is affiliated in a business way with the company, is made to say that the expansion in the volume of sales is simply unprecedented in the history of the trade. If not another order came in the company would run night and day for heaven knows how many months. A “member of the finance committee,” in a double-leaded manifesto, expresses his astonishment at the public’s astonishment over the stock’s rise. The only astonishing thing is the stock’s moderation in the climbing line. Anybody who will analyse the forthcoming annual report can easily figure how much more than the market-price the book-value of the stock is. But in no instance is the name of the communicative philanthropist given.
Urged on by the flood of positive news, the public starts298 buying the stock. These purchases drive the price even higher. Eventually, the predictions of the unnamed directors come true and the company resumes dividend payments or increases the rate, depending on the situation. With that, positive news items multiply. They not only become more frequent than ever but also much more enthusiastic. A “leading director,” when directly asked for a statement about the conditions, tells everyone that the improvement is better than expected. A “prominent insider,” after a lot of persuasion, finally admits to a news agency that the earnings are nothing short of phenomenal. A “well-known banker,” who has business ties with the company, claims that the increase in sales is simply unprecedented in the industry’s history. Even if no more orders come in, the company would still operate nonstop for who knows how many months. A “member of the finance committee,” in a bold statement, expresses his surprise at the public's surprise over the stock’s rise. The only surprising thing is the stock's relatively slow increase. Anyone who analyzes the upcoming annual report can easily determine how much more the stock’s book value is compared to its market price. But in no case is the name of the talkative benefactor revealed.
As long as the earnings continue good and the insiders do not discern any sign of a let up in the company’s prosperity they sit on the stock they bought at the low prices. There is nothing to put the price down, so why should they sell? But the moment there is a turn for the worse in the company’s business, what happens? Do they come out with statements or warnings or the faintest of hints? Not much. The trend is now downward. Just as they bought without any flourish of trumpets when the company’s business turned for the better, they now silently sell. On this inside selling the stock naturally declines. Then the public begins to get the familiar “explanations.” A “leading insider” asserts that everything is O.K. and the decline is merely the result of selling by bears299 who are trying to affect the general market. If on one fine day, after the stock has been declining for some time, there should be a sharp break, the demand for “reasons” or “explanations” becomes clamorous. Unless somebody says something the public will fear the worst. So the news-tickers now print something like this: “When we asked a prominent director of the company to explain the weakness in the stock, he replied that the only conclusion he could arrive at was that the decline today was caused by a bear drive. Underlying conditions are unchanged. The business of the company was never better than at present and the probabilities are that unless something entirely unforeseen happens in the meanwhile, there will be an increase in the rate at the next dividend meeting. The bear party in the market has become aggressive and the weakness in the stock was clearly a raid intended to dislodge weakly held stock.” The news-tickers, wishing to give good measure, as likely as not will go on to state that they are “reliably informed” that most of the stock bought on the day’s decline was taken by inside interests and that the bears will find that they have sold themselves into a trap. There will be a day of reckoning.
As long as the earnings keep coming in strong and the insiders don't see any signs of the company's success slowing down, they hold onto the stock they bought at lower prices. There's nothing pushing the price down, so why should they sell? But the moment the company's business starts to go south, what happens? Do they release statements, warnings, or even the slightest hints? Not really. The trend is now downward. Just like how they bought the stock quietly when the company's situation improved, they now sell quietly. This insider selling naturally causes the stock to drop. Then the public starts to hear the usual “explanations.” A “leading insider” claims that everything is fine and that the decline is simply due to selling by short-sellers trying to impact the overall market. If one day, after the stock has been declining for a while, there’s a sharp drop, the demand for “reasons” or “explanations” becomes intense. If nobody says anything, the public will start fearing the worst. So the news tickers begin to report something like this: “When we asked a well-known director of the company to explain the weakness in the stock, he responded that the only conclusion he could reach was that today’s decline was due to a selling spree by short-sellers. The underlying conditions remain unchanged. The company’s business is better than ever, and the likelihood is that, unless something completely unexpected happens in the meantime, there will be an increase in the dividend rate at the next meeting. The short-sellers in the market have gotten aggressive, and the weakness in the stock was clearly an attempt to shake out weakly held shares.” The news tickers, eager to give extra reassurance, will likely also mention that they are “reliably informed” that most of the stock sold off during the day’s drop was purchased by insiders and that the short-sellers will find they have sold themselves into a trap. There will be a day of reckoning.
In addition to the losses sustained by the public through believing bullish statements and buying stocks, there are the losses that come through being dissuaded from selling out. The next best thing to having people buy the stock the “prominent insider” wishes to sell is to prevent people from selling the same stock when he does not wish to support or accumulate it. What is the public to believe after reading the statement of the “prominent director?” What can the average outsider think? Of course, that the stock should never have gone down; that it was forced down by bear-selling and that as soon as the bears stop the insiders will engineer a punitive advance during which the shorts will be driven to cover at high prices. The public properly believes this because it is exactly what would happen if the decline had in truth been caused by a bear raid.
Besides the losses people face from believing overly optimistic statements and buying stocks, there are also losses that occur when they're discouraged from selling. The next best scenario for a “prominent insider” looking to sell their stock is to stop others from selling it when they aren't interested in supporting or buying more. What should the public think after reading a statement from this “prominent director?” What can the average person conclude? Naturally, they think that the stock shouldn’t have dropped; that it went down due to bear selling, and that as soon as the bears back off, the insiders will orchestrate a rebound that forces short sellers to cover their positions at high prices. The public rightly believes this because it’s exactly what would happen if a decline were genuinely caused by a bear raid.
300 The stock in question, notwithstanding all the threats or promises of a tremendous squeeze of the over-extended short interest, does not rally. It keeps on going down. It can’t help it. There has been too much stock fed to the market from the inside to be digested.
300 The stock we're discussing, despite all the threats or promises of a massive squeeze on the over-extended short interest, isn't bouncing back. It just keeps dropping. It can't be helped. There has been too much stock released into the market from insiders for it to absorb.
And this inside stock that has been sold by the “prominent directors” and “leading insiders” becomes a football among the professional traders. It keeps on going down. There seems to be no bottom for it. The insiders knowing that trade conditions will adversely affect the company’s future earnings do not dare to support that stock until the next turn for the better in the company’s business. Then there will be inside buying and inside silence.
And this stock that has been sold by the “prominent directors” and “leading insiders” becomes a topic of gossip among the professional traders. It just keeps dropping. There seems to be no end in sight. The insiders, aware that trading conditions will negatively impact the company’s future profits, don’t want to support that stock until there’s a positive change in the company’s business. At that point, there will be insider buying and quiet from the insiders.
I have done my share of trading and have kept fairly well posted on the stock market for many years and I can say that I do not recall an instance when a bear raid caused a stock to decline extensively. What was called bear raiding was nothing but selling based on accurate knowledge of real conditions. But it would not do to say that the stock declined on inside selling or on inside non-buying. Everybody would hasten to sell and when everybody sells and nobody buys there is the dickens to pay.
I’ve done my fair share of trading and have stayed pretty up-to-date on the stock market for many years, and I can say that I don’t remember a time when a bear raid led to a significant drop in stock prices. What was labeled as bear raiding was really just selling based on an accurate understanding of the real conditions. But it wouldn’t be right to say that the stock dropped because of insider selling or insider non-buying. Everyone would rush to sell, and when everyone sells and no one buys, it creates a huge problem.
The public ought to grasp firmly this one point: That the real reason for a protracted decline is never bear raiding. When a stock keeps on going down you can bet there is something wrong with it, either with the market for it or with the company. If the decline were unjustified the stock would soon sell below its real value and that would bring in buying that would check the decline. As a matter of fact, the only time a bear can make big money selling a stock is when that stock is too high. And you can gamble your last cent on the certainty that insiders will not proclaim that fact to the world.
The public needs to understand this one key point: The true reason for a prolonged drop in stock prices is never just short selling. When a stock keeps falling, you can be sure there’s something wrong, either with the market for it or with the company itself. If the drop were unwarranted, the stock would quickly trade below its actual value, attracting buyers and stabilizing the decline. In reality, the only time someone can profit significantly from short selling a stock is when that stock is overpriced. And you can bet your last cent that company insiders won’t make that fact known to everyone.
Of course, the classic example is the New Haven. Everybody knows today what only a few knew at the time. The stock sold at 255 in 1902 and was the premier railroad investment301 of New England. A man in that part of the country measured his respectability and standing in the community by his holdings of it. If somebody had said that the company was on the road to insolvency he would not have been sent to jail for saying it. They would have clapped him in an insane asylum with other lunatics. But when a new and aggressive president was placed in charge by Mr. Morgan and the débâcle began, it was not clear from the first that the new policies would land the road where it did. But as property after property began to be saddled in the Consolidated Road at inflated prices, a few clear sighted observers began to doubt the wisdom of the Mellen policies. A trolley system was bought for two million and sold to the New Haven for $10,000,000; whereupon a reckless man or two committed lèse majesté by saying that the management was acting recklessly. Hinting that not even the New Haven could stand such extravagance was like impugning the strength of Gibraltar.
Of course, the classic example is the New Haven. Everyone knows today what only a few knew back then. The stock sold for 255 in 1902 and was the top railroad investment in New England. A person in that area measured their respectability and status in the community by how much of it they owned. If someone had claimed that the company was heading toward bankruptcy, they wouldn’t have been jailed for saying it; instead, they would have been taken to an asylum with other crazies. But when a new, ambitious president was appointed by Mr. Morgan and the downfall began, it wasn’t immediately obvious that the new strategies would lead to the road's demise. However, as one property after another was acquired by the Consolidated Road at inflated prices, a few insightful observers started to question the wisdom of the Mellen policies. One trolley system was bought for two million and sold to the New Haven for $10,000,000; after that, a reckless person or two dared to say that the management was acting irresponsibly. Suggesting that not even the New Haven could handle such extravagance was like questioning the strength of Gibraltar.
Of course, the first to see breakers ahead were the insiders. They became aware of the real condition of the company and they reduced their holdings of the stock. On their selling as well as on their non-support, the price of New England’s gilt-edged railroad stock began to yield. Questions were asked, and explanations were demanded as usual; and the usual explanations were promptly forthcoming. “Prominent insiders” declared that there was nothing wrong that they knew of and that the decline was due to reckless bear selling. So the “investors” of New England kept their holdings of New York, New Haven & Hartford stock. Why shouldn’t they? Didn’t insiders say there was nothing wrong and cry bear selling? Didn’t dividends continue to be declared and paid?
Of course, the first to spot trouble ahead were the insiders. They realized the true state of the company and started to sell off their shares. Their selling, along with their lack of support, caused the price of New England’s top railroad stock to drop. Questions were raised, and people wanted explanations, as usual; and the standard explanations were quickly provided. “Prominent insiders” claimed there was nothing wrong that they knew of and that the decline was due to reckless short selling. So the “investors” of New England held on to their New York, New Haven & Hartford stock. Why wouldn’t they? Didn’t the insiders say there was nothing wrong and talk about short selling? Were dividends still being declared and paid?
In the meantime the promised squeeze of the bears did not come but new low records did. The insider selling became more urgent and less disguised. Nevertheless public spirited men in Boston were denounced as stock-jobbers and demagogues302 for demanding a genuine explanation for the stock’s deplorable decline that meant appalling losses to everybody in New England who had wanted a safe investment and a steady dividend payer.
In the meantime, the anticipated pressure on the bears didn’t happen, but new record lows did. Insider selling became more urgent and less hidden. Still, well-meaning individuals in Boston were labeled as stock manipulators and troublemakers for demanding a real explanation for the stock’s terrible drop, which resulted in huge losses for everyone in New England who had hoped for a secure investment and a steady dividend.302
That historic break from $255 to $12 a share never was and never could have been a bear drive. It was not started and it was not kept up by bear operations. The insiders sold right along and always at higher prices than they could have done if they had told the truth or allowed the truth to be told. It did not matter whether the price was 250 or 200 or 150 or 100 or 50 or 25, it still was too high for that stock, and the insiders knew it and the public did not. The public might profitably consider the disadvantages under which it labours when it tries to make money buying and selling the stock of a company concerning whose affairs only a few men are in position to know the whole truth.
That historic drop from $255 to $12 a share was never a bear market and couldn't have been driven by one. It wasn't initiated or sustained by bear tactics. The insiders kept selling, always at prices higher than they could have gotten if they had been honest or let the truth come out. It didn't matter if the price was 250, 200, 150, 100, 50, or 25; it was still too high for that stock, and the insiders were aware of it while the public was not. The public might want to think about the challenges it faces when trying to profit from buying and selling a company's stock, where only a few individuals have access to the complete truth.
The stocks which have had the worst breaks in the past 20 years did not decline on bear raiding. But the easy acceptance of that form of explanation has been responsible for losses by the public amounting to millions upon millions of dollars. It has kept people from selling who did not like the way his stock was acting and would have liquidated if they had not expected the price to go right back after the bears stopped their raiding. I used to hear Keene blamed in the old days. Before him they used to accuse Charley Woerishoffer or Addison Cammack. Later on I became the stock excuse.
The stocks that experienced the worst declines in the past 20 years didn't drop because of bear raiding. However, the easy acceptance of that explanation has led to public losses in the millions. It prevented people from selling when they were unhappy with how their stock was performing, and they would have sold if they hadn't expected the price to bounce back once the bears stopped attacking. I used to hear Keene blamed for this in the past. Before him, they would accuse Charley Woerishoffer or Addison Cammack. Eventually, I became the scapegoat for stocks.
I recall the case of Intervale Oil. There was a pool in it that put the stock up and found some buyers on the advance. The manipulators ran the price to 50. There the pool sold and there was a quick break. The usual demand for explanations followed. Why was Intervale so weak? Enough people asked this question to make the answer important news. One of the financial news tickers called up the brokers who knew the most about Intervale Oil’s advance and ought to be equally well posted as to the decline. What did these303 brokers, members of the bull pool, say when the news agency asked them for a reason that could be printed and sent broadcast over the country? Why, that Larry Livingston was raiding the market! And that wasn’t enough. They added that they were going to “get” him. But of course, the Intervale pool continued to sell. The stock only stood then about $12 a share and they could sell it down to 10 or lower and their average selling price would still be above cost.
I remember the case of Intervale Oil. There was a group that drove the stock price up and found some buyers during the rise. The manipulators pushed the price to 50. That was when the group sold, leading to a quick drop. The usual demand for explanations followed. Why was Intervale so weak? Enough people asked this question to make the answer major news. One of the financial news networks called up the brokers who knew the most about Intervale Oil's rise and should have been equally informed about the decline. What did these 303 brokers, members of the bull group, say when the news agency asked them for a reason that could be published and sent out across the country? They said that Larry Livingston was manipulating the market! And that wasn’t enough. They added that they were going to “get” him. But of course, the Intervale group kept selling. The stock was only about $12 a share at that point, and they could sell it down to 10 or lower, and their average selling price would still be above what they paid.
It was wise and proper for insiders to sell on the decline. But for outsiders who had paid 35 or 40, it was a different matter. Reading what the tickers printed there outsiders held on and waited for Larry Livingston to get what was coming to him at the hands of the indignant inside pool.
It was smart and sensible for those in the know to sell during the drop. But for those who had bought in at 35 or 40, it was a different story. Watching what the tickers displayed, outsiders held on and waited for Larry Livingston to face the consequences brought on by the angry insiders.
In a bull market and particularly in booms the public at first makes money which it later loses simply by overstaying the bull market. This talk of “bear raids” helps them to overstay. The public should beware of explanations that explain only what unnamed insiders wish the public to believe.
In a bull market, especially during booms, the public initially makes money but later loses it just by staying in the bull market too long. The chatter about “bear raids” encourages them to stick around. People should be cautious of explanations that only reflect what unnamed insiders want the public to think.
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XXIV
The public always wants to be told. That is what makes tip-giving and tip-taking universal practices. It is proper that brokers should give their customers trading advice through the medium of their market letters as well as by word of mouth. But brokers should not dwell too strongly on actual conditions because the course of the market is always from six to nine months ahead of actual conditions. Today’s earnings do not justify brokers in advising their customers to buy stocks unless there is some assurance that six or nine months from today the business outlook will warrant the belief that the same rate of earnings will be maintained. If on looking that far ahead you can see, reasonably clearly, that conditions are developing which will change the present actual power, the argument about stocks being cheap today will disappear. The trader must look far ahead, but the broker is concerned with getting commissions now; hence the inescapable fallacy of the average market letter. Brokers make their living out of commissions from the public and yet they will try to induce the public through their market letters or by word of mouth to buy the same stocks in which they have received selling orders from insiders or manipulators.
The public always wants to be informed. That’s what makes giving and receiving tips universal practices. It’s appropriate for brokers to provide their clients with trading advice through market newsletters as well as verbally. However, brokers shouldn’t focus too much on current conditions because the market tends to move six to nine months ahead of actual conditions. Today’s earnings don’t justify brokers advising their clients to buy stocks unless there is some confidence that in six or nine months, the business outlook will support the belief that the same earnings will continue. If you can reasonably foresee that conditions are changing the current situation, the argument that stocks are cheap now will fade away. Traders need to think long-term, but brokers are focused on earning commissions now; hence the inevitable flaw in the typical market letter. Brokers earn their living from commissions from the public, yet they will try to persuade the public through their market letters or verbally to buy the same stocks from which insiders or manipulators have placed sell orders.
It often happens that an insider goes to the head of a brokerage concern and says: “I wish you’d make a market in which to dispose of 50,000 shares of my stock.”
It often happens that someone inside the company goes to the head of a brokerage firm and says: “I wish you’d create a market to sell 50,000 shares of my stock.”
The broker asks for further details. Let us say that the quoted price of that stock is 50. The insider tells him: “I305 will give you calls on 5000 shares at 45 and 5000 shares every point up for the entire fifty thousand shares. I also will give you a put on 50,000 shares at the market.”
The broker requests more information. Let’s say the quoted price for that stock is 50. The insider says, “I’ll give you calls on 5,000 shares at 45 and 5,000 shares for every point increase for the whole 50,000 shares. I’ll also give you a put on 50,000 shares at the market.”
Now, this is pretty easy money for the broker, if he has a large following and of course this is precisely the kind of broker the insider seeks. A house with direct wires to branches and connections in various parts of the country can usually get a large following in a deal of that kind. Remember that in any event the broker is playing absolutely safe by reason of the put. If he can get his public to follow he will be able to dispose of his entire line at a big profit in addition to his regular commissions.
Now, this is pretty easy money for the broker if he has a large client base, and this is exactly the type of broker that the insider looks for. A firm with direct connections to branches and ties across different parts of the country can usually attract a large following for a deal like this. Keep in mind that in any case, the broker is completely covered because of the put. If he can get his clients to follow, he’ll be able to sell his entire stake at a significant profit on top of his regular commissions.
I have in mind the exploits of an “insider” who is well-known in Wall Street.
I’m thinking of the actions of an “insider” who is famous on Wall Street.
He will call up the head customers’ man of a large brokerage house. At times he goes even further and calls up one of the junior partners of the firm. He will say something like this:
He will call up the lead client representative of a big brokerage firm. Sometimes he even goes further and contacts one of the junior partners in the company. He’ll say something like this:
“Say, old man, I want to show you that I appreciate what you have done for me at various times. I am going to give you a chance to make some real money. We are forming a new company to absorb the assets of one of our companies and we’ll take over that stock at a big advance over present quotations. I’m going to send in to you 500 shares of Bantam Shops at $65. The stock is now quoted at 72.”
“Hey, man, I want to show you that I appreciate everything you’ve done for me over the years. I’m giving you a chance to make some real money. We’re starting a new company to take over the assets of one of our companies, and we’re going to buy that stock at a significant premium over the current prices. I’m going to send you 500 shares of Bantam Shops at $65. The stock is currently priced at 72.”
The grateful insider tells the thing to a dozen of the headmen in various big brokerage houses. Now since these recipients of the insider’s bounty are in Wall Street what are they going to do when they get that stock that already shows them a profit? Of course, advise every man and woman they can reach to buy that stock. The kind donor knew this. They will help to create a market in which the kind insider can sell his good things at high prices to the poor public.
The thankful insider shares the information with a dozen of the leaders at different major brokerage firms. Since these recipients of the insider’s tip are on Wall Street, what do you think they'll do when they get that stock that already shows a profit? Of course, they'll encourage everyone they can to buy that stock. The generous source knew this. They will help to create a market where the insider can sell his valuable shares at high prices to the unsuspecting public.
There are other devices of stock-selling promoters that should be barred. The Exchanges should not allow trading in listed stocks that are offered outside to the public on the306 partial payment plan. To have the price officially quoted gives a sort of sanction to any stock. Moreover, the official evidence of a free market, and at times the difference in prices, is all the inducement needed.
There are other tactics used by stock-selling promoters that should be banned. The Exchanges shouldn’t permit trading in listed stocks that are offered to the public on the306 partial payment plan. Having an official price quote gives a kind of approval to any stock. Additionally, the official proof of a free market, along with sometimes differing prices, provides all the incentive that’s needed.
Another common selling device that costs the unthinking public many millions of dollars and sends nobody to jail because it is perfectly legal, is that of increasing the capital stock exclusively by reason of market exigencies. The process does not really amount to much more than changing the color of the stock certificates.
Another common sales tactic that ends up costing the unsuspecting public millions of dollars and doesn’t land anyone in jail because it’s completely legal, is increasing the capital stock solely based on market needs. This process doesn’t really involve much more than changing the color of the stock certificates.
The juggling whereby 2 or 4 or even 10 shares of new stock are given in exchange for one of the old, is usually prompted by a desire to make the old merchandise easily vendible. The old price was $1 per pound package and hard to move. At 25 cents for a quarter-pound box it might go better; and perhaps at 27 or 30 cents.
The swapping of 2, 4, or even 10 shares of new stock for one share of the old stock usually happens because there's a push to make the old product easier to sell. The previous price was $1 per pound package, which was tough to sell. At $0.25 for a quarter-pound box, it might sell better; and maybe at $0.27 or $0.30.
Why does not the public ask why the stock is made easy to buy? It is a case of the Wall Street philanthropist operating again, but the wise trader bewares of the Greeks bearing gifts. It is all the warning needed. The public disregards it and loses millions of dollars annually.
Why doesn't the public question why the stock is so easy to buy? It's another situation of the Wall Street philanthropist at work, but the savvy trader knows to be cautious of the Greeks bearing gifts. That’s all the warning needed. The public ignores it and ends up losing millions of dollars every year.
The law punishes whoever originates or circulates rumors calculated to affect adversely the credit or business of individuals or corporations, that is, that tend to depress the values of securities by influencing the public to sell. Originally, the chief intention may have been to reduce the danger of panic by punishing anyone who doubted aloud the solvency of banks in times of stress. But of course, it serves also to protect the public against selling stocks below their real value. In other words the law of the land punishes the disseminator of bearish items of that nature.
The law punishes anyone who starts or spreads rumors intended to harm the credit or business of individuals or companies, specifically those that can lower the value of securities by persuading the public to sell. Initially, the main goal may have been to minimize the risk of panic by penalizing anyone who publicly questioned the stability of banks during stressful times. However, it also helps protect the public from selling stocks for less than their true value. In other words, the law penalizes those who spread negative information of that kind.
How is the public protected against the danger of buying stocks above their real value? Who punishes the distributor of unjustified bullish news items? Nobody; and yet, the public loses more money buying stocks on anonymous inside advice when they are too high than it does selling out stocks307 below their value as a consequence of bearish advice during so-called “raids.”
How is the public safeguarded against the risk of purchasing stocks at inflated prices? Who holds accountable those spreading baseless optimistic news? No one; yet, the public ends up losing more money when buying stocks based on anonymous insider tips at high prices than they do when selling stocks below their worth due to negative advice during so-called “raids.”307
If a law were passed that would punish bull liars as the law now punishes bear liars, I believe the public would save millions.
If a law were made that would penalize big liars the way the law currently punishes small liars, I think the public would save millions.
Naturally, promoters, manipulators and other beneficiaries of anonymous optimism will tell you that anyone who trades on rumors and unsigned statements has only himself to blame for his losses. One might as well argue that any one who is silly enough to be a drug addict is not entitled to protection.
Naturally, promoters, manipulators, and others who benefit from anonymous optimism will say that anyone who trades on rumors and unsigned statements has only themselves to blame for their losses. One could just as easily argue that anyone who is foolish enough to be a drug addict doesn't deserve protection.
The Stock Exchange should help. It is vitally interested in protecting the public against unfair practices. If a man in position to know wishes to make the public accept his statements of fact or even his opinions, let him sign his name. Signing bullish items would not necessarily make them true. But it would make the “insiders” and “directors” more careful.
The Stock Exchange should step up. It’s really focused on protecting the public from unfair practices. If someone who knows what’s going on wants the public to believe his statements or even his opinions, he should put his name on it. Signing off on optimistic claims wouldn’t automatically make them true. But it would make the "insiders" and "directors" think twice.
The public ought always to keep in mind the elementals of stock trading. When a stock is going up no elaborate explanation is needed as to why it is going up. It takes continuous buying to make a stock keep on going up. As long as it does so, with only small and natural reactions from time to time, it is a pretty safe proposition to trail along with it. But if after a long steady rise a stock turns and gradually begins to go down, with only occasional small rallies, it is obvious that the line of least resistance has changed from upward to downward. Such being the case why should any one ask for explanations? There are probably very good reasons why it should go down, but these reasons are known only to a few people who either keep those reasons to themselves, or else actually tell the public that the stock is cheap. The nature of the game as it is played is such that the public should realise that the truth cannot be told by the few who know.
The public should always remember the basics of stock trading. When a stock is rising, there's no complex explanation needed for why it's going up. It requires constant buying to keep a stock climbing. As long as it continues to rise, with only small and natural dips now and then, it's generally a safe bet to go along with it. However, if a stock that has been steadily increasing starts to gradually decline, with only occasional small rebounds, it's clear that the path of least resistance has shifted from up to down. Given this, why would anyone seek explanations? There are likely solid reasons for the decline, but only a few people know them; they might keep those reasons to themselves or misleadingly tell the public that the stock is undervalued. The way this game is played makes it clear that the truth can't be revealed by the few who are in the know.
Many of the so-called statements attributed to “insiders” or officials have no basis in fact. Sometimes the insiders are308 not even asked to make a statement, anonymous or signed. These stories are invented by somebody or other who has a large interest in the market. At a certain stage of an advance in the market-price of a security the big insiders are not averse to getting the help of the professional element to trade in that stock. But while the insider might tell the big plunger the right time to buy, you can bet he will never tell when is the time to sell. That puts the big professional in the same position as the public, only he has to have a market big enough for him to get out on. Then is when you get the most misleading “information.” Of course, there are certain insiders who cannot be trusted at any stage of the game. As a rule the men who are the head of big corporations may act in the market upon their inside knowledge, but they don’t actually tell lies. They merely say nothing, for they have discovered that there are times when silence is golden.
Many of the so-called statements attributed to “insiders” or officials are not based on any facts. Sometimes, these insiders aren't even asked to make a statement, whether it's anonymous or signed. These stories are made up by someone with a significant interest in the market. At a certain point in the rise of a security's market price, major insiders don’t hesitate to seek the help of professionals to trade that stock. But while an insider might inform a big player when to buy, you can bet they won’t reveal when to sell. This puts the big professional in the same situation as the public, only they need a large enough market to exit. That's when you see the most misleading “information.” Of course, there are certain insiders you can’t trust at any point. Generally, the leaders of large corporations might act on their inside knowledge in the market, but they don’t actually lie. They simply choose not to say anything, as they know there are times when silence is golden.
I have said many times and cannot say it too often that the experience of years as a stock operator has convinced me that no man can consistently and continuously beat the stock market though he may make money in individual stocks on certain occasions. No matter how experienced a trader is the possibility of his making losing plays is always present because speculation cannot be made 100 per cent safe. Wall Street professionals know that acting on “inside” tips will break a man more quickly than famine, pestilence, crop failures, political readjustments or what might be called normal accidents. There is no asphalt boulevard to success in Wall Street or anywhere else. Why additionally block traffic?
I've said this many times and can't say it enough: my years of experience as a stock trader have convinced me that no one can consistently and continuously beat the stock market, though they might make money on certain individual stocks every now and then. No matter how skilled a trader is, there's always a chance they could make losing trades because speculation can never be 100 percent safe. Wall Street professionals understand that acting on “inside” information can ruin a person faster than famine, disease, crop failures, political changes, or what you might call everyday accidents. There’s no simple path to success in Wall Street or anywhere else. So why make it any harder?
Transcriber’s Notes
Punctuation and spelling were made consistent when a predominant preference was found in the original book; otherwise they were not changed. Inconsistent hyphenation was not changed.
Punctuation and spelling were made consistent when a clear preference was found in the original book; otherwise, they were left unchanged. Inconsistent hyphenation was not modified.
Simple typographical errors were corrected; unbalanced quotation marks were remedied when the change was obvious, and otherwise left unbalanced.
Simple typing errors were fixed; unbalanced quotation marks were corrected when the change was clear, and otherwise left unbalanced.
The illustration on the title page is the publisher’s logo.
The picture on the title page is the publisher's logo.
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